Global Voice Magazine
49
LINKEDIN P U T YO U R B E S T FA C E F O WA R D VICKY KNEE I ’v e h e a r d t h e s a m e l a m e n t m a n y, m a n y t i m e s . … “ L i n k e d I n j u s t d o e s n’t w o r k ! ” Yu p, t h a t m u s t b e why the platform is growing by 2 new members each S E C O N D. I f y o u’r e l o o k i n g for connections who are business-minded? LinkedIn is the place you need to be. I know the internet has become a scar y-confusing p l a c e t o b e . It r e a l l y d o e s n’t m a t t e r i f y o u’r e o v e r 4 0 o r u n d e r, e a c h g r o u p w i l l f a c e their own set of challenges
with using this platform to connect with viable leads. How do you jug g le it all and come out looking good? Looking like you actually k n o w w h a t t h e h e c k y o u’r e talking about? Here are a fe w baby steps: 1. Choose your social media platforms carefull y. I f y o u’r e r e a d i n g t h i s , I ’m g u e s s i n g t h a t L i n k e d I n i s a t l e a s t a c o n t e n d e r. I f t h a t’s t h e c a s e , I w o u l d r e c ommend Facebook to be a
happy companion. 2. Dedicate at least an hour a week to a) learn how to use it, and b) explore and connect with the right people. 3 . Un d e r s t a n d t h e u n w r i t ten rules as well as those posted in ever y group 4. Have an excellent profile set up to attract others. L e t’s t a k e a l o o k a t e a c h o f these.
