Business strategy

Our Strategic Business Plan 2019-2023 formed the basis of our 2022 Annual Plan. 2022 is in practice the final year of our current strategy. By focusing on five main areas, we worked in an efficient way to realise the following achievements:

Market & customers

• Expanded capacity by collaborating with more Registered Consultants and Certification Bodies, as well as our National Representatives in Spain and Italy.

• Expanded our network of Task Forces to connect stakeholders and support them to implement the GMP+ FC scheme in their unique setting.

• Increased the number of feed and food partners.

• Expanded GMP+ Academy’s community and offering.

• Organised regional webinars to offer support.

Certification Scheme

• Increased focus on customer needs to improve services.

• Started our Feed Support Products improvement strategic programme.

• Optimised the Certification Body support program to offer local support.

• Promoted Registered Services to provide practical third-party tools to our community.

Anchoring GMP+ in the feed and food chain

• Harmonised feed safety procedures with other feed safety schemes.

• Increased involvement of chain partners in the GMP+ International program/events.

Organisation

• Merged the Business Operation team to improve work processes.

• Filled open vacancies to secure operational continuity.

• To contribute towards being a good employer we conducted a benchmarking exercise for our working conditions and salaries.

• Trained Works Council to improve HR knowledge and skills.

IT

• Progressed positioning BIM function throughout the organisation to improve processes.

• Optimised and automated (pre-)audit accounting process of Finance.

• Integrated DYN365 to ensure future business and marketing opportunities.

• Started data quality, validation, enrichment and data cleaning project.

We adapted our market strategy from 2022 onwards to combine efforts and maximise impact in our focus countries. Feed safety awareness is strong in Europe, so with this renewed market focus we are working towards long-term investments in these countries. In addition to our European market strategy, we also identified markets with the most potential in Asia and Latin America, and ensured they are part of our ongoing development and investment strategy.

Bram Schuit - Commercial Director