Astro Radio Rate-Card Jan2014 by FIIL Studio

Agency and Client Handbook Advertising Rates Effective 1st Jan 2014

Frequency Listing 103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru 103.6FM Alor Setar

95.2FM Taiping

103.7FM Ipoh

103.6FM Seremban

Language : Bahasa Malaysia Target Audience 18 to 34 year olds

4.66 Million

Malaysia’s Number Radio Station Music Hit Terbaik

Listeners Per Week Aged 10+

2.37 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

2.38 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic era.fm

fb.era.fm

twitter.era.fm

instagram.era.fm

youtube.era.fm

ERA fm

373,495

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to ERA fm’s website over the course of a specified time period.

1,576,663

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

444,000

294,000

Average Monthly Unique Visitors (July - Sept 2013)

Social Media

842,000

77,000

165,000

34,000

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of ERA fm

Followers

The number of people who have subscribed to follow instagram posts of ERA fm

The number of fans and people who talking about ERA fm’s Facebook page.

30,000 Subscribers

The number of people who have subscribed to ERA fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

42 mins 22 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

5,380,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Whole Malaysia

Month of 2014

Jan

Feb Mar

Apr May Jun

Day and Time

Jul

Aug Sep Oct

Nov Dec

Incl. Seasonality +10%

Mon to Fri 6am to 10am

733

806

733

Mon to Fri 10am to 1pm

457

502

457

Mon to Fri 1pm to 4pm

385

424

385

Mon to Fri 4pm to 8pm

550

605

550

Mon to Fri 8pm to 12mn

347

381

347

Mon to Fri 12mn to 6am

100

110

100

Sat & Sun 6am to 10am

383

421

383

Sat & Sun 10am to 1pm

344

379

344

Sat & Sun 1pm to 4pm

316

347

316

Sat & Sun 4pm to 8pm

365

402

365

Sat & Sun 8pm to 12mn

355

391

355

Sat & Sun 12mn to 6am

100

110

100

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

431

475

431

Sat & Sun

335

370

335

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Central ROS 6am to 12mn

201

Northern ROS 6am to 12mn

121

Southern ROS 6am to 12mn

121

East Coast ROS 6am to 12mn

110

*Seasonality adjustment is not applicable for regional commercials *6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

640

362,400

1.77

733

377,300

1.94

14.5%

10am to 1pm

415

331,600

1.25

457

274,300

1.66

10%

1pm to 4pm

350

265,000

1.32

385

248,200

1.55

10%

4pm to 8pm

480

317,600

1.51

550

340,600

1.61

14%

8pm to 12mn

315

226,600

1.39

347

254,500

1.36

10%

Survey 2, 2012 | Target Group 18 to 39

Survey 2, 2013 | Target Group 18 to 39

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

640

184,000

3.48

733

159,800

4.59

10am to 1pm

415

177,900

2.33

457

124,000

3.68

1pm to 4pm

350

123,900

2.82

385

78,300

4.92

4pm to 8pm

480

139,400

3.44

550

128,200

4.29

8pm to 12mn

315

93,800

3.36

347

118,100

2.93

ROS Monday to Sunday

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Saturday & Sunday

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

386

1.27

431

294.400

1.46

CPR Based On All People 10+

Weekend Broadcast

Ave. Qtr. Hr

Rate Change 45

12%

CPR Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

Rate Change

LIU

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Cental Region

201

125,400

1.60

Northern region

121

60,800

1.99

Southern Region

121

78,500

1.54

East Coast Region

110

29,700

3.70

6am to 10am

383

265,600

1.44

10am to 1pm

344

400,600

0.86

1pm to 4pm

316

240,700

1.31

4pm to 8pm

365

264,000

1.38

8pm to 12mn

355

215,200

1.65

Kota Kinabalu

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

6am to 10am

11,400

10am to 1pm

7,000

1pm to 4pm

5,600

4pm to 8pm

8pm to 12mn

CPM

Kuching

Survey 2, 2013 | All People 10+ Rate (RM)

8.68

6am to 10am

17,100

5.79

12.14

10am to 1pm

11,800

7.20

15.18

1pm to 4pm

5,900

14.41

7,800

12.18

4pm to 8pm

12,700

7.48

5,500

14.55

8pm to 12mn

7,200

11.11

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Ave. Qtr. Hr

CPM

Monday to Friday

Frequency Listing 101.8FM Klang Valley | 99.7FM Penang | 95.4FM Johor /Johor Bahru

Astro Channel 853

Language : Mandarin / Cantonese Target Audience 10 to 29 year olds

2.05 Million

Malaysia’s Number Chinese Radio Station

Listeners Per Week Aged 10+

1.20 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.16 Million

MY FM My Music

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic my.com.my instagram.my.com.my

155,536

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to MY FM’s website over the course of a specified time period.

727,905

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

180,000

146,000

Average Monthly Unique Visitors (July - Sept 2013)

MYFM_Malaysia

twitter.my.com.my

fb.my.com.my

youtube.my.com.my

MYFM_Malaysia

Social Media

354,000

30,000

9,800

6,700

11,700

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of MY FM

Followers

The number of people who have subscribed to follow instagram posts of MY FM

Followers

Subscribers The number of people who have subscribed to MY FM’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

56 mins 34 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,774,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Day and Time

Incl. Seasonality +10%

Apr May Jun

Jul

Aug Sep Oct

Nov Dec Incl. Seasonality +5%

Mon to Fri 6am to 10am

1076

978

1027

Mon to Fri 10am to 1pm

618

562

590

Mon to Fri 1pm to 4pm

589

535

562

Mon to Fri 4pm to 8pm

835

759

797

Mon to Fri 8pm to 12mn

356

324

340

Mon to Fri 12mn to 6am

Sat & Sun 6am to 10am

327

297

312

Sat & Sun 10am to 1pm

460

418

439

Sat & Sun 1pm to 4pm

437

397

417

Sat & Sun 4pm to 8pm

397

361

379

Sat & Sun 8pm to 12mn

267

243

255

Sat & Sun 12mn to 6am

Peninsula ROS Rates - Peninsula Malaysia Broadcast

574

522

548

Sat & Sun

359

326

342

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Central ROS

10am to 4pm & 8pm to 12mn

287

Northern ROS

10am to 4pm & 8pm to 12mn

191

Southern ROS

191

East Coast ROS

174

10am to 4pm & 8pm to 12mn

*Seasonality adjustment is not applicable for regional commercials *10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

850

242,200

3.51

978

219,000

4.46

128

15%

10am to 1pm

520

195,400

2.66

562

168,200

3.34

1pm to 4pm

495

180,400

2.74

535

140,100

3.82

4pm to 8pm

660

183,400

3.60

759

172,200

4.41

15%

8pm to 12mn

300

87,200

3.44

324

76,500

4.24

Survey 2, 2012 | Target Group 18 to 39

Survey 2, 2013 | Target Group 18 to 39

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

6am to 10am

850

74,200

11.46

978

73,300

13.34

10am to 1pm

Ave. Qtr. Hr

CPM

520

67,300

7.73

562

51,300

10.95

1pm to 4pm

495

56,700

8.73

535

39,800

13.43

4pm to 8pm

660

74,500

8.86

759

53,400

14.21

8pm to 12mn

300

30,100

9.97

324

19,800

16.36

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Weekend Broadcast

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

468

2.78

522

146,000

3.57

CPR Based On All People 10+

Rate Change

Rate Change 54

11.45%

CPR Based On All People 10+

Survey 2, 2013 | All People 10+

LIU

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

130,600

2.27

Cental Region

287

40,900

7.02

167,600

2.49

397

Northern region

4.84

3.16

191

39,500

125,800

4pm to 8pm

361

126,700

2.85

Southern Region

191

27,400

6.97

8pm to 12mn

243

74,000

3.28

East Coast Region

174

13,700

12.70

Rate (RM)

Ave. Qtr. Hr

6am to 10am

297

10am to 1pm

418

1pm to 4pm

Saturday & Sunday

Kota Kinabalu Monday to Friday

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

4,400

21.59

6am to 10am

12,700

7.48

1,700

48.24

10am to 1pm

6,900

11.88

900

91.11

1pm to 4pm

3,600

22.78

2,100

43.33

4pm to 8pm

10,000

9.10

72.00

8pm to 12mn

3,700

19.46

Rate (RM)

6am to 10am

10am to 1pm

1pm to 4pm 4pm to 8pm 8pm to 12mn

Kuching

Ave. Qtr. Hr

1,000

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

CPM

Frequency Listing 92.9FM Klang Valley | 92.8FM Penang | 97.6FM Johor /Johor bahru 92.8FM Alor Setar

93.6FM Taiping

92.7FM Ipoh

95.0FM Seremban

Language : English Target Audience 10 to 29 year olds

Malaysia’s Number English Radio Station Malaysia’s No.1 Hit Music Station

1.09 Million

Listeners Per Week Aged 10+

413,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

610,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic hitz.fm

fb.hitz.fm

twitter.hitz.fm

instagram.hitz.fm

youtube.hitz.fm

hitz.fm

273,054

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to hitz fm’s website over the course of a specified time period.

2,748,376

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

278,000

206,000

Average Monthly Unique Visitors (July - Sept 2013)

Social Media

760,000

140,000

202,000

15,100

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of hitz fm

Followers

The number of people who have subscribed to follow instagram posts of hitz fm

The number of fans and people who talking about hitz fm’s Facebook page.

9,800 Subscribers The number of people who have subscribed to hitz fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

38 mins 17 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

2,300,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Whole Malaysia

Month of 2014

Jan

Feb Mar

Apr May Jun

Day and Time

Jul

Aug Sep Oct

Nov Dec

Incl. Seasonality +10%

Mon to Fri 6am to 10am

748

823

748

823

Mon to Fri 10am to 1pm

390

429

390

429

Mon to Fri 1pm to 4pm

440

484

440

484

Mon to Fri 4pm to 8pm

616

678

616

678

Mon to Fri 8pm to 12mn

475

523

475

523

Mon to Fri 12mn to 6am

Sat & Sun 6am to 10am

240

264

240

264

Sat & Sun 10am to 1pm

224

246

224

246

Sat & Sun 1pm to 4pm

240

264

240

264

Sat & Sun 4pm to 8pm

276

304

276

304

Sat & Sun 8pm to 12mn

229

252

229

252

Sat & Sun 12mn to 6am

Peninsula ROS Rates - Peninsula Malaysia Broadcast

428

471

428

471

6am to 2am

230

253

230

253

Sat & Sun

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Central ROS 6am to 12mn

209

Northern ROS 6am to 12mn

125

Southern ROS 6am to 12mn

125

East Coast ROS 6am to 12mn

119

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

Rate (RM)

Ave. Qtr. Hr

CPM

680

242,200

10am to 1pm

390

195,400

8.90

748

42,200

17.73

10%

5.77

390

34,100

11.44

1pm to 4pm

440

180,400

5.14

440

42,200

10.43

4pm to 8pm 8pm to 12mn

560

183,400

5.88

616

73,100

8.43

10%

475

87,200

4.93

475

63,100

7.53

Survey 2, 2012 | Target Group 18 to 39 Monday to Friday

Rate (RM)

6am to 10am

680

10am to 1pm 1pm to 4pm 4pm to 8pm 8pm to 12mn

Ave. Qtr. Hr

Rate (RM)

Ave. Qtr. Hr

CPM

41,100

16.55

748

26,500

28.23

390

40,300

9.68

390

18,600

20.97

440

56,100

7.84

440

29,600

14.86

560

61,200

9.15

616

51,500

11.96

475

65,800

7.22

475

49,600

9.58

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

CPM

411

5.30

CPR Based On All People 10+

Weekend Broadcast

Rate (RM)

Ave. Qtr. Hr

Rate (RM)

Ave. Qtr. Hr

428

50,200

CPM

Rate Change

8.52

4.1%

LIU

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Cental Region

209

25,900

8.07

Northern region

125

11,800

10.59

Southern Region

125

8,600

14.53

East Coast Region

119

3,900

30.51

6am to 10am

240

28,800

8.33

224

48,200

4.65

1pm to 4pm

240

43,600

5.50

4pm to 8pm

276

47,700

5.79

8pm to 12mn

229

56,700

4.04

Survey 2, 2013 | All People 10+

Kuching

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

6,700

14.18

6am to 10am

12,600

7.54

5,500

14.91

10am to 1pm

13,500

6.07

4,900

16.73

1pm to 4pm

6,700

12.24

6,700

13.58

4pm to 8pm

14,700

6.19

16.00

8pm to 12mn

6,600

10.91

Rate (RM)

6am to 10am

10am to 1pm

1pm to 4pm 4pm to 8pm 8pm to 12mn

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

CPM

10am to 1pm

Monday to Friday

ROS Monday to Sunday

CPR Based On All People 10+

Survey 2, 2013 | All People 10+

Saturday & Sunday

Kota Kinabalu

Survey 2, 2013 | Target Group 18 to 39

CPM

ROS Monday to Sunday

Rate Change

Ave. Qtr. Hr

4,500

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Ave. Qtr. Hr

CPM

Language : English Target Audience 25 to 39 year olds

Malaysia’s Number Choice For Variety Malaysia’s Best Music

323,000

Listeners Per Week Aged 10+

122,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

157,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic mix.fm

fb.mix.fm

twitter.mix.fm

instagram.mix.fm

youtube.mix.fm

Mixdotfm

45,882

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to MIX fm’s website over the course of a specified time period.

184,312

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

78,000

53,000

Average Monthly Unique Visitors (July - Sept 2013)

Social Media

43,000

20,000

10,000

1000

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of MIX fm

Followers

The number of people who have subscribed to follow instagram posts of MIX fm

The number of fans and people who talking about MIX fm’s Facebook page.

916

Subscribers The number of people who have subscribed to MIX fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

50 mins 22 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

700,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Day and Time

Incl. Seasonality -5%

Apr May Jun

Jul

Aug Sep Oct

Nov Dec Incl. Seasonality +5%

Mon to Fri 6am to 10am

304

320

336

Mon to Fri 10am to 1pm

239

252

265

Mon to Fri 1pm to 4pm

239

252

265

Mon to Fri 4pm to 8pm

294

309

324

Mon to Fri 8pm to 12mn

212

223

234

Mon to Fri 12mn to 6am

Sat & Sun 6am to 10am

170

179

188

Sat & Sun 10am to 1pm

195

205

215

Sat & Sun 1pm to 4pm

185

195

205

Sat & Sun 4pm to 8pm

204

215

226

Sat & Sun 8pm to 12mn

179

188

197

Sat & Sun 12mn to 6am

Peninsula ROS Rates - Peninsula Malaysia Broadcast

225

237

249

Sat & Sun

178

187

196

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Central ROS 6am to 12mn

119

Northern ROS 6am to 12mn

Southern ROS 6am to 12mn

East Coast ROS 6am to 12mn

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Monday to Friday

Rate (RM)

6am to 10am

320

10am to 1pm

265

1pm to 4pm

265

4pm to 8pm 8pm to 12mn

Ave. Qtr. Hr

Survey 2, 2013 | All People 10+ CPM

Rate (RM)

13,800

23.19

320

13,400

23.88

24,600

10.77

252

16,200

15.54

-13

-5%

24,200

10.95

252

12,500

20.14

-13

-5%

325

18,600

17.47

309

16,000

19.30

-16

-5%

235

24,200

9.71

223

11,200

19.93

-12

-5%

Survey 2, 2012 | Target Group 18 to 39 Monday to Friday

Rate (RM)

6am to 10am

320

10am to 1pm 1pm to 4pm 4pm to 8pm

325

8pm to 12mn

235

Ave. Qtr. Hr 5,700

56.14

320

4,900

265

15,300

17.32

252

4,100

265

12,000

22.08

252

2,500

7,900

41.14

309

5,600

13,200

17.80

223

3,600

Rate (RM)

CPM

245

12.68

CPR Based On All People 10+

Ave. Qtr. Hr

CPM

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

Ave. Qtr. Hr

237

12,400

CPM

Rate Change

19.13

-8

-3.16%

CPR Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

Rate Change

Survey 2, 2013 | Target Group 18 to 39 Rate (RM)

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Saturday & Sunday

CPM

ROS Monday to Sunday

Weekend Broadcast

Ave. Qtr. Hr

LIU

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

5,900

30.34

Cental Region

119

7,600

15.66

14,900

13.76

Northern region

2,700

26.30

Southern Region

800

88.75

East Coast Region

1,400

50.71

Ave. Qtr. Hr

6am to 10am

179

10am to 1pm

205

1pm to 4pm

195

11,700

16.67

4pm to 8pm

215

7,000

30.71

8pm to 12mn

188

7,600

24.74

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Frequency Listing 105.7FM Klang Valley | 104.4FM Penang | 94.6FM Johor /Johor Bahru

Astro Channel 854

Malaysia’s Number English

Radio Station For The Most

Affluent Audience

Language : English Target Audience 35 to 49 year olds No.1 Time Spent Listening (TSL) per week amongst English stations at 9 hours and 59 mins

252,000

Listeners Per Week Aged 10+

Classic Hits All Day Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic litefm.com.my

fb.litefm.com.my

twitter.litefm.com.my

instagram.litefm.com.my

youtube.litefm.com.my

LiteFM

44,092

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to LiteFM’s website over the course of a specified time period.

209,620

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

117,000

66,000

Average Monthly Unique Visitors (July - Sept 2013)

Social Media

21,684

7,000

4,000

187

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of LiteFM

Followers The number of people who have subscribed to follow instagram posts of LiteFM

The number of fans and people who talking about LiteFM’s Facebook page.

334

Subscribers The number of people who have subscribed to LiteFM’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

55 mins 27 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,100,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Day and Time

Incl. Seasonality -5%

Apr May Jun

Jul

Aug Sep Oct

Nov Dec Incl. Seasonality +5%

Mon to Fri 6am to 10am

356

375

394

Mon to Fri 10am to 1pm

235

247

259

Mon to Fri 1pm to 4pm

181

190

200

Mon to Fri 4pm to 8pm

266

280

294

Mon to Fri 8pm to 12mn

188

198

208

Mon to Fri 12mn to 6am

Sat & Sun 6am to 10am

138

145

152

Sat & Sun 10am to 1pm

146

154

162

Sat & Sun 1pm to 4pm

125

132

139

Sat & Sun 4pm to 8pm

164

173

182

Sat & Sun 8pm to 12mn

105

110

116

Sat & Sun 12mn to 6am

Peninsula ROS Rates - Peninsula Malaysia Broadcast

203

214

225

Sat & Sun

129

136

143

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Central ROS 6am to 12mn

107

Northern ROS 6am to 12mn

Southern ROS 6am to 12mn

East Coast ROS 6am to 12mn

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Survey 2, 2013 | All People 10+

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

395

33,400

11.83

375

11,800

31.80

-20

-5%

10am to 1pm

260

21,400

12.15

247

18,400

13.42

-13

-5%

1pm to 4pm

200

18,000

11.11

190

13,400

14.18

-10

-5%

4pm to 8pm

295

29,800

9.90

280

23,300

12.03

-15

-5%

8pm to 12mn

208

25,200

8.25

198

31,700

6.23

-10

-5%

Monday to Friday

Survey 2, 2012 | Target Group 18 to 39 Monday to Friday

Rate (RM)

6am to 10am

395

10am to 1pm 1pm to 4pm 4pm to 8pm

295

8pm to 12mn

208

Ave. Qtr. Hr

CPM

Rate (RM)

5,500

71.82

375

5,400

69.49

260

8,700

29.89

247

4,700

52.55

200

8,800

22.73

190

5,800

32.76

10,200

28.92

280

8,400

33.36

9,900

21.01

198

8,200

24.10

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

CPM

223

9.78

CPR Based On All People 10+

Rate Change

Survey 2, 2013 | Target Group 18 to 39

CPM

ROS Monday to Sunday

Weekend Broadcast

Rate (RM)

Ave. Qtr. Hr

CPM

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

Ave. Qtr. Hr

214

18,200

CPM 11.75

Rate Change -9

-4.11%

CPR Based On All People 10+

Survey 2, 2013 | All People 10+

LIU

Survey 2, 2013 | All People 10+

Ave. Qtr. Hr

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

145

9,500

15.26

Cental Region

107

10,500

10.19

154

12,000

12.83

1pm to 4pm

132

Northern region

9.85

17.14

6,500

7,700

4pm to 8pm

173

14,200

12.18

Southern Region

600

106.67

8pm to 12mn

110

22,000

5.00

East Coast Region

600

106.67

Saturday & Sunday 6am to 10am 10am to 1pm

Rate (RM)

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Frequency Listing 96.7FM Klang Valley | 97.1FM Penang | 87.8FM Johor /Johor Bahru 97.1FM Alor Setar

96.4FM Taiping

96.9FM Ipoh

96.9FM Seremban

Malaysia’s Number

Radio Station For Listeners

Aged 30 & Above Music Retro Terbaik

Language : Bahasa Malaysia Target Audience 35 to 49 year olds

3.50 Million

Listeners Per Week Aged 10+

1.80 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.73 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic twitter.sinar.fm

sinar.fm

fb.sinar.fm

instagram.sinar.fm

youtube.sinar.fm

75,209

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to SINAR fm’s website over the course of a specified time period.

298,288

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

218,000

Average Monthly Unique Visitors (July - Sept 2013)

Mobile

116,000

Average Monthly Unique Visitors (July - Sept 2013)

SINARfm

Social Media

172,000

10,000

24,000

5,500

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of SINAR fm

Followers

The number of people who have subscribed to follow instagram posts of SINAR fm

The number of fans and people who talking about SINAR fm’s Facebook page.

2,600 Subscribers

The number of people who have subscribed to SINAR fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

46 mins 25 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,900,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Apr May Jun

Day and Time

Jul

Aug Sep Oct

Nov Dec

Incl. Seasonality +10%

Mon to Fri 6am to 10am

645

710

645

Mon to Fri 10am to 1pm

445

490

445

Mon to Fri 1pm to 4pm

330

363

330

Mon to Fri 4pm to 8pm

450

495

450

Mon to Fri 8pm to 12mn

285

314

285

Mon to Fri 12mn to 6am

Sat & Sun 6am to 10am

278

306

278

Sat & Sun 10am to 1pm

321

353

321

Sat & Sun 1pm to 4pm

218

240

218

Sat & Sun 4pm to 8pm

266

293

266

Sat & Sun 8pm to 12mn

210

231

210

Sat & Sun 12mn to 6am

Peninsula ROS Rates - Peninsula Malaysia Broadcast

363

399

363

Sat & Sun

246

271

246

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

10am to 4pm & 8pm to 12mn

Central ROS

218

Northern ROS

10am to 4pm & 8pm to 12mn

145

Southern ROS

145

East Coast ROS

145

10am to 4pm & 8pm to 12mn

*Seasonality adjustment is not applicable for regional commercials *10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+ Rate (RM)

Ave. Qtr. Hr

6am to 10am

645

466,600

10am to 1pm

445

410,600

1pm to 4pm

330

245,800

4pm to 8pm

450

8pm to 12mn

285

Monday to Friday

Survey 2, 2013 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

1.38

645

333,000

1.94

1.08

445

336,200

1.32

1.34

330

223,200

1.48

306,000

1.47

450

257,100

1.75

242,400

1.18

285

223,200

1.28

Survey 2, 2012 | Target Group 18 to 39

Survey 2, 2013 | Target Group 18 to 39

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

645

186,800

3.45

645

148,000

4.36

10am to 1pm

445

159,400

2.79

445

162,300

2.74

1pm to 4pm

330

84,500

3.91

330

94,400

3.50

4pm to 8pm

450

86,900

5.18

450

100,100

4.50

8pm to 12mn

285

59,800

4.77

285

74,000

3.85

ROS Monday to Sunday

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

CPM

363

1.01

CPR Based On All People 10+

Weekend Broadcast

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 363

CPM 1.01

Rate Change 0

CPR Based On All People 10+

Survey 2, 2013 | All People 10+

LIU

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

242,500

1.15

Cental Region

218

94,500

2.31

359,400

0.89

Northern region

145

91,300

1.59

Southern Region

145

50,000

2.90

East Coast Region

145

15,200

9.54

Saturday & Sunday

Rate (RM)

6am to 10am

Ave. Qtr. Hr

278

10am to 1pm

321

1pm to 4pm

218

176,600

1.23

4pm to 8pm

266

204,800

1.30

8pm to 12mn

210

187,000

1.12

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Frequency Listing 99.3FM Klang Valley | 99.3FM Penang | 103.7FM Johor /Johor Bahru 102.4FM Alor Setar

102.1FM Taiping

97.9FM Ipoh

101.5FM Seremban

99.7FM Melaka | 101.9FM Langkawi Astro Channel 859

Language : Tamil Target Audience 18 to 34 year olds

Malaysia’s Number Tamil Radio Station Aaha Siranta Isai

1.95 Million

Listeners Per Week Aged 10+

1.09 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.17 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic thr.fm/raaga

fb.thr.fm

twitter.thr.fm

instagram.thr.fm

youtube.thr.fm

THR_Raaga

44,889

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to THR Raaga’s website over the course of a specified time period.

258,423

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

86,000

54,000

Average Monthly Unique Visitors (July - Sept 2013)

Social Media

142,000

14,200

29,000

3,000

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of THR Raaga

Followers

The number of people who have subscribed to follow instagram posts of THR Raaga

The number of fans and people who talking about THR Raaga’s Facebook page.

3,200 Subscribers

The number of people who have subscribed to THR Raaga’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

47 mins 20 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,000,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for West Coast Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Day and Time

Apr May Jun

Jul

Aug Sep Oct

Incl. Seasonality +5%

Nov Dec

Incl. Seasonality +5%

Mon to Fri 6am to 10am

240

252

240

252

240

Mon to Fri 10am to 1pm

190

200

190

200

190

Mon to Fri 1pm to 4pm

160

168

160

168

160

Mon to Fri 4pm to 8pm

180

189

180

189

180

Mon to Fri 8pm to 12mn

140

147

140

147

140

West Coast ROS Rates - West Coast Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast. Mon to Sun 6am to 12mn

164

172

164

172

164

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

6am to 10am

240

259,600

0.92

240

285,000

0.84

10am to 1pm

190

259,200

0.73

190

301,800

0.63

1pm to 4pm

160

214,400

0.75

160

210,900

0.76

4pm to 8pm

180

214,000

0.84

180

238,200

0.76

8pm to 12mn

140

195,400

0.72

140

200,200

0.70

Survey 2, 2012 | Target Group 18 to 39

Survey 2, 2013 | Target Group 18 to 39

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

240

100,500

2.39

240

88,800

2.70

10am to 1pm

190

116,000

1.64

190

116,700

1.63

1pm to 4pm

160

99,000

1.62

160

82,700

1.93

4pm to 8pm

180

86,100

2.09

180

71,300

2.52

8pm to 12mn

140

94,300

1.48

140

86,800

1.61

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 164

CPM 0.77

CPR Based On All People 10+

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 164 CPR Based On All People 10+

CPM

Rate Change

0.77

Frequency Listing 88.8FM Kuantan 106.8FM Kuala Terengganu 88.1FM Kota Bharu Astro Channel 863

Language : Bahasa Malaysia Target Audience 18 to 39 year olds

Malaysia’s Number East Coast

Radio Station

Permata Pantai Timur

1.70 Million

Listeners Per Week Aged 10+

971,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.00 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic gegar.thr.fm

fb.thr.fm/gegar

twitter.thr.fm/gegar

instagram.gegar.thr.fm

youtube.thr.fm/gegar

THRGEGAR

109,461

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to THR Gegar’s website over the course of a specified time period.

583,975

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

318,000

266,000

Average Monthly Unique Visitors (July - Sept 2013)

Social Media

355,000

30,000

12,100

2,800

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of THR Gegar

Followers

The number of people who have subscribed to follow instagram posts of THR Gegar

The number of fans and people who talking about THR Gegar’s Facebook page.

7,900 Subscribers

The number of people who have subscribed to THR Gegar’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

43 mins 26 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

4,300,000

Peninsula Malaysia Rate Card 1st January 2014 - 31th December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for East Coast Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Day and Time

Incl. Seasonality -5%

Apr May Jun

Jul

Aug Sep Oct

Nov Dec

Incl. Seasonality +10%

Mon to Fri 6am to 10am

144

152

167

152

Mon to Fri 10am to 1pm

Mon to Fri 1pm to 4pm

Mon to Fri 4pm to 8pm

Mon to Fri 8pm to 12mn

East Coast ROS Rates - East Coast Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Mon to Sun 6am to 2am

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2012 | All People 10+

Monday to Friday

Rate (RM)

6am to 10am 10am to 1pm

Survey 2, 2013 | All People 10+

Ave. Qtr. Hr

CPM

Rate (RM)

152

155,400

0.98

152

214,400

0.41

1pm to 4pm

244,200

0.36

4pm to 8pm

198,400

0.44

8pm to 12mn

190,200

0.38

Survey 2, 2012 | Target Group 18 to 39

Ave. Qtr. Hr

CPM

Rate Change

178,900

0.85

244,100

0.36

150,300

0.58

163,400

0.53

141,100

0.51

Survey 2, 2013 | Target Group 18 to 39

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

152

102,000

1.49

152

94,600

1.61

10am to 1pm

140,300

0.62

135,000

0.64

1pm to 4pm

96,600

0.90

83,700

1.04

4pm to 8pm

85,900

1.01

87,400

1.00

8pm to 12mn

102,900

0.70

74,400

0.97

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 82

CPM 0.40

CPR Based On All People 10+

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 82 CPR Based On All People 10+

CPM

Rate Change

0.40

Language : Mandarin/Cantonese Target Audience 35 to 49 year olds

397,000

Listeners Per Week Aged 10+

175,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

A Fresh New Perspective With Heart

228,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Digital Statistic fb.melody.com.my

melody.com.my

instagram.melody.com.my

Average Unique Visitors (July - Sept 2013)

Unique Visitors is the number of unduplicated (counted only once) visitors to MELODY FM’s website over the course of a specified time period.

182,926

Average Page Views (July - Sept 2013)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

77,000

73,000

(July - Sept 2013)

MELODY FM

weibo.melody.com.my

youtube.melody.com.my

Social Media

31,617

Average Monthly Unique Visitors

twitter.melody.com.my

Average Monthly Unique Visitors (July - Sept 2013)

33,000

5,000

703

192

Total Fans

Talking About This

Followers

The number of people who have subscribed to follow tweets of MELODY FM

The number of people who have subscribed to follow instagram posts of MELODY FM

The number of fans and people who talking about MELODY FM’s Facebook page.

367

Subscribers The number of people who have subscribed to MELODY FM’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - Dec 2013)

Online and Mobile Listenership Average Time Spent Listening

60 mins 24 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

705,000

Peninsula Malaysia Rate Card 1st January 2014 - 31st December 2014

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014

Jan

Feb Mar

Day and Time

Incl. Seasonality +10%

Apr May Jun

Jul

Aug Sep Oct

Nov Dec Incl. Seasonality +5%

Mon to Fri 6am to 10am

337

306

321

Mon to Fri 10am to 1pm

246

224

235

Mon to Fri 1pm to 4pm

240

218

229

Mon to Fri 4pm to 8pm

283

257

270

Mon to Fri 8pm to 12mn

142

129

135

Mon to Fri 12mn to 6am

Sat & Sun 6am to 10am

133

121

127

Sat & Sun 10am to 1pm

188

171

180

Sat & Sun 1pm to 4pm

179

163

171

Sat & Sun 4pm to 8pm

162

147

154

Sat & Sun 8pm to 12mn

109

104

Sat & Sun 12mn to 6am

Peninsula ROS Rates - Peninsula Malaysia Broadcast

211

192

202

Sat & Sun

146

133

140

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Regional Broadcast

Regional Commercial-Buy Option Per 30 Second Commercial

Central ROS 6am to 12mn

107

Northern ROS 6am to 12mn

Southern ROS 6am to 12mn

East Coast ROS 6am to 12mn

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

306

30,700

9.95

10am to 1pm

224

42,900

5.23

10%

1pm to 4pm

218

25,500

8.54

10%

4pm to 8pm

257

28,400

9.06

8pm to 12mn

129

20,800

6.19

10%

Rate Change

Survey 2, 2013 | Target Group 18 to 39 Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

306

11,300

27.04

10am to 1pm

13.20

224

17,000

1pm to 4pm

218

9,200

23.67

4pm to 8pm

257

10,400

24.74

8pm to 12mn

129

6,400

20.11

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 192

Ave. Qtr. Hr 27,300

CPM

Rate Change

7.03

7.81%

CPR Based On All People 10+

Weekend Broadcast

Survey 2, 2013 | All People 10+

LIU

Survey 2, 2013 | All People 10+

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

20,300

5.96

Cental Region

107

16,600

6.45

35,300

4.84

163

Northern region

10.00

5.99

7,100

27,200

4pm to 8pm

147

17,400

8.45

Southern Region

2,400

29.58

8pm to 12mn

17,400

5.69

East Coast Region

1,200

59.17

Rate (RM)

Ave. Qtr. Hr

6am to 10am

121

10am to 1pm

171

1pm to 4pm

Saturday & Sunday

Source â&#x20AC;&#x201C; Nielson Radio Audience Measurement, Sweep 2, 2013 for all people 10+ Peninsula Malaysia

Astro Radio Sarawak Stationâ&#x20AC;&#x2122;s Profile

No.1 Malay station with

108,700

listeners per week aged 10+ No. 1 Malay station with highest exclusive audience

16,200 Total Fans

fbsarawak.era.fm

No.1 Chinese station with

102,000

listeners per week aged 10+ No. 1 Chinese Breakfast show with 83,500 listener per week aged 10+

15,800 Total Fans

fbsarawak.my.com.my

No.1 English station with

164,400

listeners per week aged 10+ No. 1 English Breakfast show with 99,700 listener per week aged 10+

22,800

No. 1 English Drive show with 105,700 listener per week aged 10+

Total Fans

Source â&#x20AC;&#x201C; Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - Dec 2013

Astro Radio Sdn Bhd (403472-D)

Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my

fbsarawak.hitz.fm

Sarawak Rate Card Effective 1st January 2014

Music Hit Terbaik

Language : Bahasa Malaysia Frequency in Kuching : 96.1FM Website : era.fm

Target Audience 18 to 34 year olds Frequency in Miri : 101.3FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 99

RM 85

RM 95

RM 80

Saturday & Sunday

RM 60

RM 68

RM 60

RM 70

RM 60

MY FM My Music

Language : Mandarin | Cantonese Frequency in Kuching : 96.9FM Website : my.com.my

ROS Package* Mon to Sun

RM 69

Target Audience 10 to 29 year olds Frequency in Miri : 103.2FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Malaysia’s No. 1 Hit Music Station Language : English Frequency in Kuching : 95.3FM Website : hitz.fm

Target Audience 10 to 29 year olds Frequency in Miri : 105.8FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Sarawak ROS Rates

*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

Astro Radio Sdn Bhd (403472-D)

Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my

Astro Radio Sabah Stationâ&#x20AC;&#x2122;s Profile

No.1 Malay station with

97,900

listeners per week aged 10+ No.1 Malay Breakfast Show with 64,500 listeners per week aged 10+

Time Zone

36,000 Total Fans

fbsabah.era.fm

No.1 Chinese station with

35,800

listeners per week aged 10+ No. 1 Chinese Breakfast show with 27,200 listener per week aged 10+

13,700

Total Fans

fbsabah.my.com.my

No.1 English station with

94,300

listeners per week aged 10+ No. 1 English Breakfast show with 56,000 listener per week aged 10+

18,500

No. 1 English Drive show with 53,700 listener per week aged 10+

Total Fans

Source â&#x20AC;&#x201C; Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - Dec 2013

Astro Radio Sdn Bhd (403472-D)

Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my

fbsabah.hitz.fm

Sabah Rate Card

Effective 1st January 2014 Music Hit Terbaik

Language : Bahasa Malaysia Frequency in K. Kinabalu : 102.4FM Website : era.fm

Target Audience 18 to 34 year olds Frequency in Sandakan : 103.0FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 99

RM 85

RM 95

RM 80

Saturday & Sunday

RM 60

RM 68

RM 60

RM 70

RM 60

MY FM My Music

Language : Mandarin | Cantonese Frequency in K. Kinabalu : 104.0FM Website : my.com.my

ROS Package* Mon to Sun

RM 69

Target Audience 10 to 29 year olds Frequency in Sandakan : 100.6FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Malaysia’s No. 1 Hit Music Station Language : English Frequency in K. Kinabalu : 100.8FM Website : hitz.fm

Target Audience 10 to 29 year olds Frequency in Sandakan : 99.8FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Sabah ROS Rates

*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

Astro Radio Sdn Bhd (403472-D)

Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my

Spot Buy Premium Placement Loading Charges

Placement Restrictions

Example

Placed first or last commercial in ANY (scheduled) advertising break.* Example:

If the advertising break scheduled is from 6.10am – 6.13am, the commercial can be placed first or last and charged 1.5 times the time zone rate. * Note: Not a specific advertising break.

50%

Placed within the specific hour/s of a time zone. Example:

The commercial is placed anytime between 7am – 8am.

Placed within a specific (scheduled) advertising break. Example:

If it is to be placed in the 2nd advertising break and that breaks occurs between 7.20am – 7.22am.

100 %

200 %

1.5 times the time zone rate RM 69 RM 440 X 1.5 = RM 660.00 Calculated to the nearest Ringgit.

2.0 times the time zone rate RM 440 x 2.0 = RM 880.00

3.0 times the time zone rate RM 440 X 3.0 = RM 1320.00

NOTE: · There will be no fixed chronological time placement available (e.g. a commercial placed at 7.30am daily). · There will not be any commercial placement within any News Broadcast. · All spots are subject to availability upon confirmation. · All loading charges will be calculated to the nearest Ringgit. * This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my

Astro Radio Joint Rates January & February 2014

Effective for Peninsula Malaysia Commercial Broadcast Joint Rate Spot Buy Monday to Friday Placement

Weekday

January & February 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MIX fm

LiteFM

MY FM

6am to 10am

711

610

129

726

271

317

1076

301

202

10am to 1pm

431

407

357

201

197

600

208

160

1pm to 4pm

364

302

403

201

152

571

203

134

4pm to 8pm

533

425

598

261

237

835

253

151

8pm to 12mn

327

261

435

178

158

346

126

118

178

139

MELODY FM THR Raaga

Joint Rate Ros Monday - Sunday Placement

Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.

Mon to Sun ROS 6am to 2am

407

332

392

190

172

557

MIX fm

LiteFM

MY FM

Joint Rate Spot Buy Saturday & Sunday Placement

Weekend

January & February 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MELODY FM THR Raaga

6am to 10am

345

250

129

216

145

117

317

116

202

10am to 1pm

310

289

202

166

124

446

160

1pm to 4pm

284

196

216

157

107

424

152

134

4pm to 8pm

329

239

248

174

140

385

137

151

8pm to 12mn

302

189

206

152

259

118

Joint Rates Terms & Conditions: 1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations. 2. All spots must be placed on the same date and timebelt across the packages purchased. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 3. Number of spots purchased must be equal in numbers across the stations for Joint Rates. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 4.You can run different copy / versions on different stations, but must be of the same duration. 5. All airtime spots are subject to airtime availability upon confirmation. 6. Cost quoted on the rate card is subject to 6% Government Service Tax. 7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM. 8. The costing on this rate card is based on 30 second duration. 9. This Joint Rates and Super Combos are for January and February Broadcast ONLY. 10. Astro Radio has the rights to revise the above rates any time at its discretion.

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my

Astro Radio Joint Rates March & April 2014

Effective for Peninsula Malaysia Commercial Broadcast Joint Rate Spot Buy Monday to Friday Placement

Weekday

March & April 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MIX fm

LiteFM

MY FM

6am to 10am

711

610

135

726

285

334

978

274

207

10am to 1pm

431

407

357

212

207

545

189

164

1pm to 4pm

364

302

403

212

160

519

184

138

4pm to 8pm

533

425

598

275

249

759

230

155

8pm to 12mn

327

261

435

187

166

314

115

121

162

142

MELODY FM THR Raaga

Joint Rate Ros Monday - Sunday Placement

Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.

Mon to Sun ROS 6am to 2am

407

332

392

200

181

506

MIX fm

LiteFM

MY FM

Joint Rate Spot Buy Saturday & Sunday Placement

Weekend

March & April 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MELODY FM THR Raaga

6am to 10am

345

250

135 129

216

152

123

288

105

207

10am to 1pm

310

289

77 74

202

174

131

405

145

164

1pm to 4pm

284

196

77 74

216

166

112

385

139

138

4pm to 8pm

329

239

77 74

248

183

147

350

125

155

8pm to 12mn

302

189

64 61

206

160

236

118

Joint Rates Terms & Conditions: 1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations. 2. All spots must be placed on the same date and timebelt across the packages purchased. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 3. Number of spots purchased must be equal in numbers across the stations for Joint Rates. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 4.You can run different copy / versions on different stations, but must be of the same duration. 5. All airtime spots are subject to airtime availability upon confirmation. 6. Cost quoted on the rate card is subject to 6% Government Service Tax. 7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM. 8. The costing on this rate card is based on 30 second duration. 9. This Joint Rates and Super Combos are for March and April Broadcast ONLY. 10. Astro Radio has the rights to revise the above rates any time at its discretion.

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my

Astro Radio Joint Rates May & June 2014

Effective for Peninsula Malaysia Commercial Broadcast Joint Rate Spot Buy Monday to Friday Placement

Weekday

May & June 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

6am to 10am

711

610

135

10am to 1pm

431

407

1pm to 4pm

364

302

4pm to 8pm

533

425

8pm to 12mn

327

261

hitz fm

MIX fm

LiteFM

MY FM

MELODY FM THR Raaga

726

285

334

978

272

202

357

212

207

545

189

160

403

212

160

519

184

134

598

275

249

759

229

151

435

187

166

314

109

118

162

139

Joint Rate Ros Monday - Sunday Placement

Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.

Mon to Sun ROS 6am to 2am

407

330

392

200

181

506

MIX fm

LiteFM

MY FM

Joint Rate Spot Buy Saturday & Sunday Placement

Weekend

May & June 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MELODY FM THR Raaga

6am to 10am

345

250

135 129

216

150

122

288

103

202

10am to 1pm

310

289

77 74

202

172

129

405

145

160

1pm to 4pm

284

196

77 74

216

164

111

385

139

134

4pm to 8pm

329

239

77 74

248

181

145

350

125

151

8pm to 12mn

302

189

64 61

206

158

236

118

Joint Rates Terms & Conditions: 1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations. 2. All spots must be placed on the same date and timebelt across the packages purchased. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 3. Number of spots purchased must be equal in numbers across the stations for Joint Rates. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 4.You can run different copy / versions on different stations, but must be of the same duration. 5. All airtime spots are subject to airtime availability upon confirmation. 6. Cost quoted on the rate card is subject to 6% Government Service Tax. 7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM. 8. The costing on this rate card is based on 30 second duration. 9. This Joint Rates and Super Combos are for May and June Broadcast ONLY. 10. Astro Radio has the rights to revise the above rates any time at its discretion.

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my

Peninsula Malaysia

Digital Advertising Rates 2014 Commercial Weekly Rates Products

Placement

hitz fm

ERA fm

MY FM

SINAR fm

Raaga

MIX fm

LiteFM

Gegar

MELODY FM

XFM

Production

6,000

6,500

4,750

4,500

3,500

3,000

4,000

1000

1,000

MREC

ROS 2 Rotations 50% SOV

5,500

6,000

4,250

4,000

3,000

2,500

3,500

850

1,000

Promo Page

Inside pages

2,400

2,100

2,000

1,900

2,000

1,000

1,500

Page Break (Top)**

10,400

11,440

7,800

7,150

5,850

5,200

7,150

1,000

Page Break (Bottom)**

6,240

6,900

4,800

4,300

3,500

3,100

4,300

1,000

Article Box (Above Top)**

4,000

4,500

4,000

3,000

N/A

500

6,000

5,000

4,000

5,000

4,000

500

Highlight M**

3,000

2,500

2,000

2,500

2,000

200

Highlight S**

1,500

1,250

1,000

1,250

1,000

200

Promo Text Links

4,000

4,500

4,000

3,000

N/A

9,500

10,000

9,400

9,000

8,500

8,000

6,000

8,500

1,000

2,000

8,000

6,000

N/A

8,000

6,000

N/A

FB & Twitter

8,500

7,700

7,100

7,250

5,650

3,650

7,250

3,650

N/A

Instagram

1,500

900

750

650

750

650

N/A

Homepage

5,000

3,500

5,000

3,500

2,000

Leader Board

Highlight XL**

In Page Sponsorship

Homepage

Inside pages

Daily Rates Site Domination

(Site Skinning and Leader Board Included)

Homepage

Anchor Bloc Video / Image**

Social Media Per Facebook & Twitter Update** Instagram Update**

Live Event Coverage Scribble Live

(Includes Moderation and Event Coverage)***

Production Services Microsite Design*

RM 12,000 Voting Systems, Contest Management

Video Video Simple Video 1 Video

• RM 4,000 • 1 Camera • Basic Sound • Includes Changes X 2

Medium Complexity 1 Video

• RM 8,000 • 2 Cameras • Story Boarding • Sound Kit and Lighting Kit • Art Director

Complex Video 1 Video

• RM 20,000 • Event Coverage • Director and Producer • Rehearsals and Location Reccee • 2-4 Cameras • Lighting Kit

For the latest rates and specs - please visit adrates.astroradio.com.my | Rates May Vary depending on the complexity of the video required.

Terms & Conditions: 1.* Microsite Design must be accompanied by a Minimum of RM 30,000 Spend on Media Products that would support the microsite. 2.** Requires Digital Media Approval and must be in compliance with content initiatives. 3. *** Per Day Per Event.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my

astroradio.com.my

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur T (03) 9543 8888 F (03) 9543 3888 E kl_radio@astro.com.my

Penang Office

Johor Bahru Office

G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang

No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor

T (04) 240 4166 F (04) 643 5351 E penang_radio@astro.com.my

T (07) 355 1022 F (07) 289 5362 E johor_radio@astro.com.my

Melaka Office

Kota Bharu Office

43-A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka

Lot 706, 1st Floor, Seksyen 26, Jalan Dusun Muda, 15200 Kota Bharu, Kelantan

T (06) 282 5166 F (06) 283 5166 E melaka_radio@astro.com.my

T (09) 748 4166 F (09) 743 5351 E kelantan_radio@astro.com.my

Kuantan Office

Ipoh Office

1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang

No. B5-06 (5th Floor), No. 42, Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak

T (09) 509 3410 F (09) 509 3409 E pahang_radio@astro.com.my

T (05) 242 5098 F (05) 242 5104 E ipoh_radio@astro.com.my

Kuching Office

Kota Kinabalu Office

Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur/ Jalan Ban Hock, 93100 Kuching, Sarawak

F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah

T (082) 288 111 F (082) 288 128 E kuching_radio@astro.com.my

T (088) 532 411 F (088) 532 422 E kk_radio@astro.com.my