Astro Radio Rate-card July2014

Page 1

74% reach in Peninsula Malaysia with 12.645Million listeners* tuning into Astro Radio Station every week.

Agency and Client Handbook Advertising Rates Effective 1st July 2014

13.2

Million Listeners* tuning into Astro Radio Station every week.

71%

reach in East Malaysia with

559,200 listeners*

tuning into Astro Radio Station every week.

*Nielsen Radio Listenership Survey (RAM) - Survey 1, 2014


All households have at least one radio. 99% of cars have a radio. According to Nielsen Radio Audience Measurement survey, 9 out of every 10 people in Malaysia listen to radio weekly.

Radio

reaches virtually every consumer

IT can be heard

everywhere As a portable medium, radio is like an invited guest at the workplace, in the car, at home and even outdoors.

Radio is the most personal medium when compared to television and newspapers. In fact, radio is an intensely personal medium which many regard as a companion. The warm, one-to-one relationship between the announcer and listener creates an excellent selling environment. Radio is an ideal medium for creating rapport with consumers by providing what comes across as word-of-mouth advice from a friend.


Note

Radio is the most exciting advertising medium

Radio is the most engaging medium. It provides exciting promotional opportunities for advertisers. Listeners are encouraged to participate on-air and with the station vehicles daily on the streets to win exciting prizes from the advertisers.


Frequency Listing 103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru 103.6FM Alor Setar

|

95.2FM Taiping

|

103.7FM Ipoh

|

103.6FM Seremban

90.3FM Melaka | 98.0FM Kuantan | 102.8FM Kuala Terengganu 103.3FM Kota Bharu | 90.7FM Langkawi | 96.1FM Kuching 102.4FM Kota Kinabalu | 101.3FM Miri | 103.0FM Sandakan Astro Channel 856

Language : Bahasa Malaysia Target Audience 18 to 34 year olds

5.19 Million

Malaysia’s Number Radio Station Muzik Hit Terbaik

Listeners Per Week Aged 10+

2.99 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

2.72 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic era.fm

fb.era.fm

twitter.era.fm

instagram.era.fm

youtube.era.fm

ERA fm

923,428

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to ERA fm’s website over the course of a specified time period.

2,640,344

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

337,659

276,212

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

Social Media

1,289,418

ERA fm enjoys

Total Fans

213,899

62,004

Followers

The number of people who have subscribed to follow tweets of ERA fm

engagement 42% average rate per week

The current industry benchmark for Facebook engagement is 5%

Followers

The number of people who have subscribed to follow instagram posts of ERA fm

39,313 Subscribers

The number of people who have subscribed to ERA fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

34 mins 22 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

4,658,681


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Day and Time

Jul

Aug Sep Oct

Nov Dec

Jan

Feb Mar

Apr May Jun Incl. Seasonality +10% GST 6% Incorprated into The Rates

Incl. Seasonality +10%

Mon to Fri 6am to 10am

968

880

933

1026

Mon to Fri 10am to 1pm

553

503

533

586

Mon to Fri 1pm to 4pm

466

424

449

494

Mon to Fri 4pm to 8pm

726

660

700

770

Mon to Fri 8pm to 12mn

420

382

405

445

Mon to Fri 12mn to 6am

110

100

106

117

Sat & Sun 6am to 10am

421

383

406

447

Sat & Sun 10am to 1pm

378

344

365

401

Sat & Sun 1pm to 4pm

348

316

335

368

Sat & Sun 4pm to 8pm

402

365

387

426

Sat & Sun 8pm to 12mn

391

355

376

414

Sat & Sun 12mn to 6am

110

100

106

117

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

531

483

512

563

Sat & Sun

369

335

355

391

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only. Central ROS

6am to 12mn

248

225

239

262

Southern ROS 6am to 12mn

150

136

144

159

Northern ROS 6am to 12mn

150

136

144

159

E Coast ROS 6am to 12mn

135

123

130

144

*Seasonality adjustment is applicable for regional commercials *6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

733

377,300

1.94

880

444,300

1.98

147

20%

10am to 1pm

457

274,300

1.66

503

418,000

1.20

47

10%

1pm to 4pm

385

248,200

1.55

424

242,600

1.75

39

10%

4pm to 8pm

550

340,600

1.61

660

337,600

1.95

110

20%

8pm to 12mn

347

254,500

1.36

382

297,900

1.28

36

10%

Survey 2, 2013 | Target Group 18 to 34

Survey 1, 2014 | Target Group 18 to 34

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

733

159,800

4.59

880

176,800

4.98

10am to 1pm

457

124,000

3.68

503

162,400

3.10

74,500

5.69

1pm to 4pm

385

78,300

4.92

424

4pm to 8pm

550

128,200

4.29

660

105,400

6.26

8pm to 12mn

347

118,100

2.93

382

104,400

3.66

Weekend Broadcast

Survey 2, 2013 | All People 10+

Rate Change

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

6am to 10am

383

265,600

1.44

383

438,800

0.87

0

0%

10am to 1pm

344

400,600

0.86

344

324,700

1.06

0

0%

1.31

316

195,900

1.61

0

0%

1pm to 4pm

316

240,700

4pm to 8pm

365

264,000

1.38

365

324,600

1.12

0

0%

8pm to 12mn

355

215,200

1.65

355

303,200

1.17

0

0%

ROS Monday to Sunday

ROS Monday to Sunday

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

431

294,400

1.46

483

342,600

1.41

CPM Based On All People 10+

LIU

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate Change 52

12%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Central Region

201

125,400

1.60

225

130,800

1.72

24

12%

Northern region

121

60,800

1.99

136

85,900

1.58

15

12%

Southern Region

121

78,500

1.54

136

78,500

1.73

15

12%

East Coast Region

110

29,700

3.70

123

29,700

4.15

13

12%

Monday to Sunday

Rate Change

Kota Kinabalu

Survey 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Monday to Friday

Rate (RM)

6am to 10am

99

11,400

8.68

6am to 10am

99

17,100

5.79

10am to 1pm

85

7,000

12.14

10am to 1pm

85

11,800

7.20

1pm to 4pm

85

5,600

15.18

1pm to 4pm

85

5,900

14.41

95

12,700

7.48

80

7,200

11.11

Kuching

4pm to 8pm

95

7,800

12.18

4pm to 8pm

8pm to 12mn

80

5,500

14.55

8pm to 12mn

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Survey 2013 | All People 10+ Ave. Qtr. Hr

CPM


Note

Listeners are very loyal to their personal radio station choice and their feelings towards radio are almost entirely positive. Listeners wear the T-shirt of their favourite radio station proudly. Radio is perceived as more honest, less-hyped, less filtered and more immediate than other media. This creates a sense of trust which in turn provides major branding opportunities for advertisers.

is the only medium enjoying strong listener loyalty

In short, radio offers brands the opportunity to engage with already-made communities.

What is your favourite radio station?


Frequency Listing 101.8FM Klang Valley | 99.7FM Penang | 95.4FM Johor /Johor Bahru

| 100.2FM Taiping | 100.6FM Ipoh | 100.6FM Seremban 106.4FM Melaka | 101.1FM Kuantan | 101.2FM Kuala Terengganu 102.3FM Kota Bharu | 100.1FM Langkawi | 96.9FM Kuching 104.0FM Kota Kinabalu | 103.2FM Miri | 100.6FM Sandakan 99.7FM Alor Setar

Astro Channel 853

Language : Mandarin / Cantonese Target Audience 10 to 29 year olds

2.17 Million

Malaysia’s Number Chinese Radio Station

Listeners Per Week Aged 10+

1.30 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.20 Million

MY FM My Music

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic my.com.my instagram.my.com.my

179,225

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to MY FM’s website over the course of a specified time period.

770,838

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

154,507

Average Monthly Unique Visitors (Mar - May 2014)

Mobile

151,638

Average Monthly Unique Visitors (Mar - May 2014)

MYFM_Malaysia

twitter.my.com.my

fb.my.com.my

youtube.my.com.my

MYFM_Malaysia

Social Media

25%

434,340

Total Fans

MY FM enjoys engagement rate

20,000

7,351

9,371

19,426

average per week

Followers

Followers

The number of people who have subscribed to follow tweets of MY FM

The number of people who have subscribed to follow instagram posts of MY FM

Followers

Subscribers The number of people who have subscribed to MY FM’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

68 mins 21 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,260,161


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Jul

Aug Sep Oct

Day and Time

Nov Dec

Jan

Feb Mar

Incl. Seasonality +5%

Incl. Seasonality +10%

Apr May Jun GST 6% Incorprated into The Rates

Mon to Fri 6am to 10am

1174

1233

1291

1174

1245

Mon to Fri 10am to 1pm

618

649

680

618

655

Mon to Fri 1pm to 4pm

589

618

648

589

624

Mon to Fri 4pm to 8pm

873

917

960

873

925

Mon to Fri 8pm to 12mn

356

374

392

356

377

Mon to Fri 12mn to 6am

90

95

99

90

95

Sat & Sun 6am to 10am

327

343

360

327

347

Sat & Sun 10am to 1pm

460

483

506

460

488

Sat & Sun 1pm to 4pm

437

459

481

437

463

Sat & Sun 4pm to 8pm

397

417

437

397

421

Sat & Sun 8pm to 12mn

267

280

294

267

283

Sat & Sun 12mn to 6am

90

95

99

90

95

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

592

622

651

592

628

Sat & Sun

359

377

395

359

381

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Per 30 Second Commercial (Regional Broadcast Time Zone:- 10.00am - 1.00pm , 1.00pm - 4.00pm & 8.00pm- 12.00mn Only)

Central Region ROS

327

343

360

327

347

Southern Region ROS

218

229

240

218

231

Northern Region ROS

218

229

240

218

231

East Coast Region ROS

199

209

219

199

211

*Seasonality adjustment is applicable for regional commercials *10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

978

219,000

4.46

1,174

199,600

5.88

197

20%

10am to 1pm

562

168,200

3.34

618

205,300

3.01

56

10%

1pm to 4pm

535

140,100

3.82

589

133,800

4.40

54

10%

4pm to 8pm

759

172,200

4.41

873

156,300

5.59

114

15%

8pm to 12mn

324

76,500

4.24

356

84,600

4.21

32

10%

Survey 2, 2013 | Target Group 10 to 29 Ave. Qtr. Hr

Survey 1, 2014 | Target Group 10 to 29

Monday to Friday

Rate (RM)

CPM

Rate (RM)

6am to 10am

978

73,100

13.37

1,174

55,800

21.04

10am to 1pm

562

54,700

10.27

618

57,400

10.77

Ave. Qtr. Hr

CPM

1pm to 4pm

9.27

589

48,000

12.27

535

57,700

4pm to 8pm

759

66,400

11.43

873

57,200

15.26

8pm to 12mn

324

24,800

13.06

356

34,000

10.47

Weekend Broadcast

Survey 2, 2013 | All People 10+

Rate Change

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

297

130,600

2.27

327

222,900

1.47

30

10%

10am to 1pm

418

167,600

2.49

460

170,000

2.71

42

10%

1pm to 4pm

397

125,800

3.16

437

139,900

3.12

40

10%

4pm to 8pm

361

126,700

2.85

397

164,900

2.41

36

10%

8pm to 12mn

243

74,000

3.28

267

79,700

3.35

24

10%

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

LIU Monday to Sunday

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

522

146,000

3.58

592

154,700

3.83

CPM Based On All People 10+

Rate Change 70

13%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

Rate Change

Ave. Qtr. Hr

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

Central Region

287

42,500

6.75

327

51,700

6.32

40

14%

Northern region

191

40,800

4.68

218

41,600

5.24

27

14%

Southern Region

191

28,800

6.63

218

38,500

5.66

27

14%

East Coast Region

174

14,400

12.08

199

6,000

33.17

25

14%

Kota Kinabalu

Survey 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

95

4,400

21.59

6am to 10am

95

12,700

7.48

10am to 1pm

82

1,700

48.24

10am to 1pm

82

6,900

11.88

1pm to 4pm

82

900

91.11

1pm to 4pm

82

3,600

22.78

91

10,000

9.10

72

3,700

19.46

Kuching

4pm to 8pm

91

2,100

43.33

4pm to 8pm

8pm to 12mn

72

1,000

72.00

8pm to 12mn

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Survey 2013 | All People 10+


Note

$aving$ Radio

Radio is a cost effective frequency medium Radio is a reach and frequency medium. Radio can reach more people more frequently at a reasonable cost.

* The cost of a 1 week radio campaign is equivalent to a half page insertion in a leading newspaper. *1 week ROS on ERA fm vs half page insertion in the leading Malay newspaper


Frequency Listing 92.9FM Klang Valley | 92.8FM Penang | 97.6FM Johor /Johor Bahru 92.8FM Alor Setar

|

93.6FM Taiping

|

92.7FM Ipoh

|

95.0FM Seremban

93.0FM Melaka | 93.2FM Kuantan | 94.8FM Kuala Terengganu 92.8FM Kota Bharu | 92.4FM Langkawi | 95.3FM Kuching 100.8FM Kota Kinabalu | 105.8FM Miri | 99.8FM Sandakan Astro Channel 852

Language : English Target Audience 10 to 29 year olds

Malaysia’s Number English Radio Station Malaysia’s No.1 Hit Station

1.20 Million

Listeners Per Week Aged 10+

427,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

602,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic hitz.fm

fb.hitz.fm

twitter.hitz.fm

instagram.hitz.fm

youtube.hitz.fm

hitz.fm

316,067

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to hitz fm’s website over the course of a specified time period.

1,166,212

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

191,826

227,928

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

Social Media engagement 17% average rate per week

964,484

hitz fm enjoys

231,132

22,790

Total Fans

The current industry benchmark for Facebook engagement is 5%

Followers

The number of people who have subscribed to follow tweets of hitz fm

Followers

The number of people who have subscribed to follow instagram posts of hitz fm

16,794 Subscribers The number of people who have subscribed to hitz fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

42 mins 20 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,683,208


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Day and Time

Jul

Aug Sep Oct

Nov Dec

Jan

Feb Mar

Incl. Seasonality +10% GST 6% Incorprated into The Rates

Incl. Seasonality +10%

Incl. Seasonality +10%

Apr May Jun

Mon to Fri 6am to 10am

946

860

946

860

912

1003

Mon to Fri 10am to 1pm

472

429

472

429

455

500

Mon to Fri 1pm to 4pm

532

484

532

484

513

564

Mon to Fri 4pm to 8pm

779

708

779

708

750

826

Mon to Fri 8pm to 12mn

575

523

575

523

554

610

Mon to Fri 12mn to 6am

85

77

85

77

82

90

Sat & Sun 6am to 10am

264

240

264

240

254

280

Sat & Sun 10am to 1pm

246

224

246

224

237

261

Sat & Sun 1pm to 4pm

264

240

264

240

254

280

Sat & Sun 4pm to 8pm

304

276

304

276

293

322

Sat & Sun 8pm to 12mn

252

229

252

229

243

267

Sat & Sun 12mn to 6am

85

77

85

77

82

90

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

520

473

520

473

501

552

Sat & Sun

253

230

253

230

244

268

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only. Central ROS

6am to 12mn

255

232

255

232

246

271

Southern ROS 6am to 12mn

153

139

153

139

147

162

Northern ROS 6am to 12mn

153

139

153

139

147

162

E Coast ROS 6am to 12mn

145

132

145

132

140

154

*Seasonality adjustment is applicable for regional commercials *6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

748

42,200

17.73

860

32,900

26.14

112

15%

10am to 1pm

390

34,100

11.44

429

38,600

11.11

39

10%

1pm to 4pm

440

42,200

10.43

484

49,900

9.70

44

10%

Rate Change

4pm to 8pm

616

73,100

8.43

708

57,600

12.29

92

15%

8pm to 12mn

475

63,100

7.53

523

50,300

10.40

48

10%

Survey 2, 2013 | Target Group 10 to 29

Survey 1, 2014 | Target Group 10 to 29

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

680

26,500

25.66

860

18,900

45.50

10am to 1pm

390

18,600

20.97

429

27,700

15.49

29,600

14.86

484

31,100

15.56

1pm to 4pm

440

4pm to 8pm

560

51,500

10.87

708

36,500

19.40

8pm to 12mn

475

49,600

9.58

523

34,900

14.99

Weekend Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

6am to 10am

240

28,800

8.33

240

36,400

6.59

0

0%

10am to 1pm

224

48,200

4.65

224

35,300

6.35

0

0%

1pm to 4pm

240

43,600

5.50

240

38,000

6.32

0

0%

4pm to 8pm

276

47,700

5.79

276

57,500

4.80

0

0%

8pm to 12mn

229

56,700

4.04

229

54,400

4.21

0

0%

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 428

Ave. Qtr. Hr 50,200

Monday to Sunday

Rate (RM)

8.53

473

Ave. Qtr. Hr

Ave. Qtr. Hr

CPM

45,800

10.33

Rate Change 45

11%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

CPM

CPM Based On All People 10+

LIU

ROS Monday to Sunday

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

Central Region

209

25,900

8.07

232

20,600

11.26

23

11%

Northern region

125

11,800

10.59

139

11,800

11.78

14

11%

Southern Region

125

8,600

14.53

139

9,500

14.63

14

11%

East Coast Region

119

3,900

30.51

132

3,800

34.74

13

11%

Kota Kinabalu

Survey 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

95

6,700

14.18

6am to 10am

95

12,600

7.54

10am to 1pm

82

5,500

14.91

10am to 1pm

82

13,500

6.07

Kuching

Survey 2013 | All People 10+

1pm to 4pm

82

4,900

16.73

1pm to 4pm

82

6,700

12.24

4pm to 8pm

91

6,700

13.58

4pm to 8pm

91

14,700

6.19

8pm to 12mn

72

4,500

16.00

8pm to 12mn

72

6,600

10.91

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia


Note

$

ng $avi

tv

commercial production is relatively fast and affordable The cost of producing a good radio commercial is a small fraction of the cost of producing a TV commercial. Changes to radio commercials can be done easily to reflect the fast changing consumer needs.


Frequency Listing 94.5FM Klang Valley | 91.0FM Penang | 99.1FM Johor /Johor Bahru 91.0FM Alor Setar | 91.3FM Taiping | 94.3FM Ipoh | 94.2FM Seremban 91.1FM Melaka | 94.1FM Kuantan | 98.3FM Kuala Terengganu 94.6FM Kota Bharu | 97.7FM Kuching | 101.6FM Kota Kinabalu Astro Channel 855

Language : English Target Audience 25 to 39 year olds

Malaysia’s Number Choice For Variety Malaysia’s Best Music

371,000

Listeners Per Week Aged 10+

140,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

192,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic mix.fm

fb.mix.fm

twitter.mix.fm

instagram.mix.fm

youtube.mix.fm

Mixdotfm

103,484

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to MIX fm’s website over the course of a specified time period.

288,066

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

53,513

45,430

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

Social Media engagement 21% average rate per week

140,416

MIX fm enjoys

11,125

1,449

Total Fans

The current industry benchmark for Facebook engagement is 5%

Followers

Followers

The number of people who have subscribed to follow tweets of MIX fm

The number of people who have subscribed to follow instagram posts of MIX fm

1,302

Subscribers The number of people who have subscribed to MIX fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

57 mins 19 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

452,616


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Jul

Aug Sep Oct

Day and Time

Nov Dec

Jan

Feb Mar

Incl. Seasonality +10%

Apr May Jun GST 6% Incorprated into The Rates

Mon to Fri 6am to 10am

352

370

352

373

Mon to Fri 10am to 1pm

277

291

277

294

Mon to Fri 1pm to 4pm

277

291

277

294

Mon to Fri 4pm to 8pm

340

357

340

360

Mon to Fri 8pm to 12mn

245

257

245

260

Mon to Fri 12mn to 6am

67

70

67

71

Sat & Sun 6am to 10am

179

188

179

190

Sat & Sun 10am to 1pm

205

215

205

217

Sat & Sun 1pm to 4pm

195

205

195

207

Sat & Sun 4pm to 8pm

215

226

215

228

Sat & Sun 8pm to 12mn

188

197

188

199

Sat & Sun 12mn to 6am

67

70

67

71

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

256

268

256

271

Sat & Sun

187

196

187

198

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only. Central ROS

6am to 12mn

129

137

Southern ROS 6am to 12mn

77

82

Northern ROS 6am to 12mn

77

82

E Coast ROS 6am to 12mn

77

82

*Seasonality adjustment is not applicable for regional commercials *6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

23.88

352

6am to 10am

320

13,400

10am to 1pm

252

16,200

15.54

277

1pm to 4pm

252

12,500

20.14

277

4pm to 8pm

309

16,000

19.30

340

8pm to 12mn

223

11,200

19.93

245

Survey 2, 2013 | Target Group 25 to 39 Monday to Friday

Rate (RM)

6am to 10am

320

10am to 1pm

252

1pm to 4pm

252

4pm to 8pm

309

8pm to 12mn

223

Weekend Broadcast

Ave. Qtr. Hr

Ave. Qtr. Hr

CPM

16,100

21.86

32

10%

19,100

14.50

25

10%

13,600

20.37

25

10%

17,900

18.99

31

10%

14,700

16.67

22

10%

Survey 1, 2014 | Target Group 25 to 39

CPM

Rate (RM)

65.31

352

8,500

4,100

61.40

277

10,200

27.16

2,500

100.70

277

5,200

53.27

5,600

55.13

340

8,400

40.48

3,600

62.01

245

5,000

49.00

4,900

Survey 2, 2013 | All People 10+

Rate Change

Ave. Qtr. Hr

CPM 41.41

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

CPM

Rate (RM)

CPM

Rate Change

6am to 10am

179

5,900

30.34

179

18,900

9.47

0

0%

10am to 1pm

205

14,900

13.76

205

16,800

12.20

0

0%

1pm to 4pm

16.67

195

13,900

14.03

0

0%

Ave. Qtr. Hr

Ave. Qtr. Hr

195

11,700

4pm to 8pm

215

7,000

30.71

215

20,400

10.54

0

0%

8pm to 12mn

188

7,600

24.74

188

16,400

11.46

0

0%

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 237

Ave. Qtr. Hr 12,400

Monday to Sunday

Rate (RM)

19.13

256

Ave. Qtr. Hr

Ave. Qtr. Hr 16,600

CPM

Rate Change

15.40

19

CPM

Rate Change

8%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

CPM

CPM Based On All People 10+

LIU

ROS Monday to Sunday

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

Central Region

119

7,600

15.66

129

9,000

14.33

10

8%

Northern region

71

2,700

26.30

77

5,700

13.51

6

8%

Southern Region

71

800

88.75

77

1,100

70.00

6

8%

East Coast Region

71

1,400

50.71

77

800

96.25

6

8%

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia


Note

Radio tv

newspaper /magazine

client website

Radio works well with other advertising medium The fact that radio is a cost effective frequency medium makes it the perfect medium to direct listeners to a TV programme, an article in the daily newspaper or magazine and to a client website for more information.


Frequency Listing 105.7FM Klang Valley | 104.4FM Penang | 94.6FM Johor /Johor Bahru 104.4FM Alor Setar

|

89.3FM Taiping

|

101.5FM Ipoh

|

104.6FM Seremban

92.2FM Melaka | 104.7FM Kuantan | 105.9FM Kuala Terengganu 104.3FM Kota Bharu | 100.1FM Kuching | 103.2FM Kota Kinabalu Astro Channel 854

Malaysia’s Number

Choice

For Easy

Listening

Language : English Target Audience 35 to 49 year olds No.1 Time Spent Listening (TSL) per week amongst English stations at 13 hours and 10 mins

239,000

Listeners Per Week Aged 10+

Favourites

Classic Hits All Day Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic litefm.com.my

fb.litefm.com.my

twitter.litefm.com.my

instagram.litefm.com.my

youtube.litefm.com.my

LiteFM

336,288

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to LiteFM’s website over the course of a specified time period.

617,949

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

91,577

70,922

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

Social Media

245,962

LiteFM enjoys

4,526

310

Total Fans

engagement 54% average rate per week

The current industry benchmark for Facebook engagement is 5%

Followers

Followers

The number of people who have subscribed to follow tweets of LiteFM

The number of people who have subscribed to follow instagram posts of LiteFM

512

Subscribers The number of people who have subscribed to LiteFM’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

62 mins 27 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

689,644


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Jul

Aug Sep Oct

Day and Time

Nov Dec

Jan

Feb Mar

Incl. Seasonality +5%

Apr May Jun GST 6% Incorprated into The Rates

Mon to Fri 6am to 10am

375

394

375

398

Mon to Fri 10am to 1pm

247

259

247

262

Mon to Fri 1pm to 4pm

190

200

190

201

Mon to Fri 4pm to 8pm

280

294

280

297

Mon to Fri 8pm to 12mn

198

208

198

210

Mon to Fri 12mn to 6am

57

60

57

60

Sat & Sun 6am to 10am

145

152

145

154

Sat & Sun 10am to 1pm

154

162

154

163

Sat & Sun 1pm to 4pm

132

139

132

140

Sat & Sun 4pm to 8pm

173

182

173

183

Sat & Sun 8pm to 12mn

110

116

110

117

Sat & Sun 12mn to 6am

57

60

57

60

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

214

225

214

227

Sat & Sun

136

142

136

144

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only. Central ROS

6am to 12mn

107

113

Southern ROS 6am to 12mn

64

68

Northern ROS 6am to 12mn

64

68

E Coast ROS 6am to 12mn

64

68

*Seasonality adjustment is not applicable for regional commercials *6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

13.07

0

0%

6am to 10am

375

11,800

31.80

375

28,700

10am to 1pm

247

18,400

13.42

247

33,800

7.31

0

0%

1pm to 4pm

190

13,400

14.18

190

23,200

8.19

0

0%

4pm to 8pm

280

23,300

12.03

280

23,900

11.72

0

0%

8pm to 12mn

198

31,700

6.23

198

11,800

16.78

0

0%

Survey 2, 2013 | Target Group 35 to 49 Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

69.49

375

4,700

52.55

247

3,500

70.57

5,800

32.76

190

2,000

95.00

280

8,400

33.36

280

3,000

93.33

198

8,200

24.10

198

4,100

48.29

6am to 10am

375

5,400

10am to 1pm

247

1pm to 4pm

190

4pm to 8pm 8pm to 12mn

Weekend Broadcast

Survey 1, 2014 | Target Group 35 to 49

Survey 2, 2013 | All People 10+ Ave. Qtr. Hr

Ave. Qtr. Hr 3,000

CPM 125.00

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

CPM

Rate (RM)

CPM

Rate Change

6am to 10am

145

9,500

15.26

145

Ave. Qtr. Hr 32,100

4.52

0

0%

10am to 1pm

154

12,000

12.83

154

26,000

5.92

0

0%

7,700

17.14

132

23,200

5.69

0

0%

1pm to 4pm

132

4pm to 8pm

173

14,200

12.18

173

29,500

5.86

0

0%

8pm to 12mn

110

22,000

5.00

110

12,300

8.94

0

0%

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 214

Ave. Qtr. Hr 18,200

Monday to Sunday

Rate (RM)

11.76

214

Ave. Qtr. Hr

Ave. Qtr. Hr

CPM

24,000

8.91

Rate Change 0

0%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

CPM

CPM Based On All People 10+

LIU

ROS Monday to Sunday

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

Central Region

107

10,500

10.18

107

14,800

7.22

0

0%

Northern region

64

6,500

9.84

64

7,800

8.20

0

0%

Southern Region

64

600

106.58

64

1,300

49.19

0

0%

East Coast Region

64

600

106.58

64

200

319.75

0

0%

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia


Radio

Note

Radio reaches shoppers closest to the time of purchase

Radio lets you have the last word with shoppers. The closer your selling message gets to the time of purchase, the better its chance of influencing the purchase decision in your favour.


Frequency Listing 96.7FM Klang Valley | 97.1FM Penang | 87.8FM Johor /Johor Bahru 97.1FM Alor Setar

|

96.4FM Taiping

|

96.9FM Ipoh

|

96.9FM Seremban

96.0FM Melaka | 97.2FM Kuantan | 97.5FM Kuala Terengganu 93.8FM Kota Bharu | 100.9FM Langkawi | 102.1FM Kuching 104.9FM Kota Kinabalu | 87.7FM Miri | 104.6FM Sandakan Astro Channel 857

Malaysia’s Number

Retro Radio Station Muzik Retro Terbaik

Language : Bahasa Malaysia Target Audience 35 to 49 year olds

3.41 Million

Listeners Per Week Aged 10+

1.69 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.57 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic twitter.sinar.fm

sinar.fm

fb.sinar.fm

instagram.sinar.fm

youtube.sinar.fm

Social Media

82,135

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to SINAR fm’s website over the course of a specified time period.

365,937

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

142,624

114,411

Average Monthly Unique Visitors (Mar - May 2014)

SINARfm

Average Monthly Unique Visitors (Mar - May 2014)

engagement 60% average rate per week

298,875

SINAR fm enjoys

29,377

10,181

Total Fans

The current industry benchmark for Facebook engagement is 5%

Followers

The number of people who have subscribed to follow tweets of SINAR fm

Followers

The number of people who have subscribed to follow instagram posts of SINAR fm

4,579 Subscribers

The number of people who have subscribed to SINAR fm’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

38 mins 21 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

1,438,358


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Day and Time

Jul

Aug Sep Oct

Nov Dec

Jan

Feb Mar

Apr May Jun Incl. Seasonality +10% GST 6% Incorprated into The Rates

Incl. Seasonality +10%

Mon to Fri 6am to 10am

710

645

684

752

Mon to Fri 10am to 1pm

490

445

472

519

Mon to Fri 1pm to 4pm

363

330

350

385

Mon to Fri 4pm to 8pm

495

450

477

525

Mon to Fri 8pm to 12mn

314

285

302

332

Mon to Fri 12mn to 6am

72

65

69

76

Sat & Sun 6am to 10am

306

278

295

324

Sat & Sun 10am to 1pm

353

321

340

374

Sat & Sun 1pm to 4pm

240

218

231

254

Sat & Sun 4pm to 8pm

293

266

282

310

Sat & Sun 8pm to 12mn

231

210

223

245

Sat & Sun 12mn to 6am

72

65

69

76

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

399

363

384

423

Sat & Sun

271

246

261

287

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.

Regional Broadcast

Regional Commercial-Buy Per 30 Second Commercial (Regional Broadcast Time Zone:- 10.00am - 1.00pm , 1.00pm - 4.00pm & 8.00pm- 12.00mn Only)

Central Region ROS

218

231

Southern Region ROS

145

154

Northern Region ROS

145

154

East Coast Region ROS

145

154

*Seasonality adjustment is not applicable for regional commercials *10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

1.94

645

315,300

2.05

0

0%

6am to 10am

645

333,000

10am to 1pm

445

336,200

1.32

445

296,500

1.50

0

0%

1pm to 4pm

330

223,200

1.48

330

167,900

1.97

0

0%

4pm to 8pm

450

257,100

1.75

450

184,800

2.44

0

0%

8pm to 12mn

285

223,200

1.28

285

262,300

1.09

0

0%

Survey 2, 2013 | Target Group 35 to 49 Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

645

148,000

4.36

645

119,700

5.39

445

159,400

2.79

445

77,900

5.71

330

94,400

3.50

330

41,500

7.95

4pm to 8pm

450

100,100

4.50

450

55,100

8.17

8pm to 12mn

285

74,000

3.85

285

61,800

4.61

Monday to Friday 6am to 10am 10am to 1pm 1pm to 4pm

Weekend Broadcast

Rate (RM)

Survey 1, 2014 | Target Group 35 to 49

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

6am to 10am

278

242,500

1.15

278

298,000

0.93

0

0%

10am to 1pm

321

359,400

0.89

321

265,000

1.21

0

0%

167,100

1.30

0

0%

1pm to 4pm

218

176,600

1.23

218

4pm to 8pm

266

204,800

1.30

266

195,800

1.36

0

0%

8pm to 12mn

210

187,000

1.12

210

264,400

0.79

0

0%

ROS Monday to Sunday

ROS Monday to Sunday

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

363

261,500

1.39

363

245,000

1.48

CPM Based On All People 10+

LIU Monday to Sunday

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Ave. Qtr. Hr

0%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

Rate Change 0

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

Central Region

218

96,800

2.25

218

96,800

2.25

0

0%

Northern region

145

92,200

1.57

145

82,600

1.76

0

0%

Southern Region

145

50,100

2.89

145

45,900

3.16

0

0%

East Coast Region

145

15,900

9.12

145

13,900

10.43

0

0%

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia


Note

Radio is a direct response medium Radio is used frequently for tactical campaigns to trigger immediate call-to-action response by creating a sense of urgency.


Frequency Listing 88.8FM Kuantan 106.8FM Kuala Terengganu 88.1FM Kota Bharu Astro Channel 863

Language : Bahasa Malaysia Target Audience 18 to 39 year olds

Malaysia’s Number East Coast

Radio Station

Permata Pantai Timur

1.63 Million

Listeners Per Week Aged 10+

926,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

964,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic gegar.thr.fm

fb.thr.fm/gegar

twitter.thr.fm/gegar

instagram.gegar.thr.fm

youtube.thr.fm/gegar

THRGEGAR

105,617

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to THR Gegar’s website over the course of a specified time period.

464,678

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

228,879

289,323

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

Social Media engagement 8% average rateper week

376,106

THR Gegar enjoys

14,289

4,045

Total Fans

The current industry benchmark for Facebook engagement is 5%

Followers

The number of people who have subscribed to follow tweets of THR Gegar

Followers

The number of people who have subscribed to follow instagram posts of THR Gegar

17,595 Subscribers

The number of people who have subscribed to THR Gegar’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

32 mins 22 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

3,783,095


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for East Coast Peninsula Malaysia

Month of 2014/15

Day and Time

Jul

Aug Sep Oct

Nov Dec

Jan

Feb Mar

Apr May Jun Incl. Seasonality +10% GST 6% Incorprated into The Rates

Incl. Seasonality 10%

Mon to Sun 6am to 10am

167

152

161

177

Mon to Sun 10am to 1pm

96

87

92

101

Mon to Sun 1pm to 4pm

96

87

92

101

Mon to Sun 4pm to 8pm

96

87

92

101

Mon to Sun 8pm to 12mn

79

72

76

84

87

96

East Coast ROS Rates - East Coast Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12am, Monday to Sunday broadcast. Mon to Sun 6am to 12am

91

82

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Monday to Friday

Rate (RM)

6am to 10am

152

10am to 1pm

87

1pm to 4pm

87

4pm to 8pm 8pm to 12mn

Ave. Qtr. Hr

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

178,900

0.85

152

244,100

0.36

87

140,400

1.08

0

0%

190,500

0.46

0

0%

150,300

0.58

87

154,600

0.56

0

0%

87

163,400

0.53

87

171,700

0.51

0

0%

72

141,100

0.51

72

113,000

0.64

0

0%

Survey 2, 2013 | Target Group 18 to 39

Survey 1, 2014 | Target Group 18 to 39

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

6am to 10am

152

94,600

1.61

152

31,500

4.83

10am to 1pm

87

13,500

6.44

87

44,000

1.98

1pm to 4pm

87

83,700

1.04

87

44,300

1.96

4pm to 8pm

87

87,400

1.00

87

41,500

2.10

8pm to 12mn

72

74,400

0.97

72

25,000

2.88

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 12am

Rate (RM) 82

Ave. Qtr. Hr 168,700

CPM 0.49

CPM Based On All People 10+

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Ave. Qtr. Hr

CPM

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 12am

Rate (RM) 82

Ave. Qtr. Hr 149,700

CPM Based On All People 10+

CPM

Rate Change

0.55

0

0%


Note

Radio allows you to react instantly to the ever changing market conditions. Commercials can be created rapidly without the usual production and deadline delays.

is a FLEXIBLE medium


Frequency Listing 99.3FM Klang Valley | 99.3FM Penang | 103.7FM Johor /Johor Bahru 102.4FM Alor Setar

|

102.1FM Taiping

|

97.9FM Ipoh

|

101.5FM Seremban

99.7FM Melaka | 101.9FM Langkawi Astro Channel 859

Language : Tamil Target Audience 18 to 34 year olds

Malaysia’s Number Tamil Radio Station Aaha Siranta Isai

1.85 Million

Listeners Per Week Aged 10+

1.17 Million

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

1.13 Million

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic raaga.thr.fm

fb.thr.fm

twitter.thr.fm

instagram.thr.fm

youtube.thr.fm

THR_Raaga

56,285

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to THR Raaga’s website over the course of a specified time period.

320,372

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

57,731

61,928

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

Social Media engagement 10% average rate per week

165,219

THR Raaga enjoys

35,476

4,845

Total Fans

The current industry benchmark for Facebook engagement is 5%

Followers

The number of people who have subscribed to follow tweets of THR Raaga

Followers

The number of people who have subscribed to follow instagram posts of THR Raaga

5,188 Subscribers

The number of people who have subscribed to THR Raaga’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

45 mins 20 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

824,388


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for West Coast Peninsula Malaysia

Month of 2014/15

Jul

Aug Sep Oct

Day and Time

Nov Dec

Jan

Feb Mar

Apr May Jun

Incl. Seasonality +5% GST 6% Incorprated into The Rates

Incl. Seasonality +5%

Mon to Sun 6am to 10am

240

252

240

267

254

Mon to Sun 10am to 1pm

190

200

190

211

201

Mon to Sun 1pm to 4pm

160

168

160

178

170

Mon to Sun 4pm to 8pm

180

189

180

200

191

Mon to Sun 8pm to 12mn

140

147

140

156

148

West Coast ROS Rates - West Coast Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast. Mon to Sun 6am to 12mn

164

172

164

172

174

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

6am to 10am

240

285,000

0.84

240

277,200

0.87

0

0%

10am to 1pm

190

301,800

0.63

190

282,600

0.67

0

0%

1pm to 4pm

160

210,900

0.76

160

214,300

0.75

0

0%

4pm to 8pm

180

238,200

0.76

180

249,600

0.72

0

0%

8pm to 12mn

140

200,200

0.70

140

194,000

0.72

0

0%

Survey 2, 2013 | Target Group 18 to 34

Survey 1, 2014 | Target Group 18 to 34

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

6am to 10am

240

88,800

2.70

240

112,500

2.13

10am to 1pm

190

116,700

1.63

190

112,600

1.69

1pm to 4pm

160

82,700

1.93

160

78,900

2.03

4pm to 8pm

180

71,300

2.52

180

91,300

1.97

8pm to 12mn

140

86,800

1.61

140

71,500

1.96

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 12am

Rate (RM) 164

Ave. Qtr. Hr 238,900

CPM 0.69

CPM Based On All People 10+

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 12am

Rate (RM) 164

Ave. Qtr. Hr 82

241,500

CPM Based On All People 10+

CPM

Rate Change

0.68

0

0%


Note

radio

People spend more time on Radio than any other medium A majority of people spend their time on the road, listening to the radio as they commute from one place to another. According to Nielsen Radio Audience Measurement survey, a listener spends an average of more than 18 hours a week on radio.


Frequency Listing 103.0FM Klang Valley | 106.5FM Penang | 103.3FM Johor Bahru 98.4FM Johor | 106.5FM Alor Setar | 104.9FM Taiping | 98.5FM Ipoh 97.9FM Seremban | 107.3FM Melaka | 100.0FM Kuantan 104.0FM Kuala Terengganu | 99.8FM Kota Bharu | 103.7FM Kuching 98.6FM Kota Kinabalu | 102.4FM Miri | 102.2FM Sandakan Astro Channel 858

Malaysia’s Number Choice For

Golden

Chinese Hits

Language : Mandarin/Cantonese/Hokkien Target Audience 35 to 49 year olds

313,000

Listeners Per Week Aged 10+

204,000

Listeners Per Week Aged 10+ During Breakfast | 6am to 10am

191,000

Listeners Per Week Aged 10+ During Drive Time | 4pm to 8pm

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia

Digital Statistic fb.melody.com.my

melody.com.my

instagram.melody.com.my

45,808

Average Unique Visitors (Mar - May 2014)

Unique Visitors is the number of unduplicated (counted only once) visitors to MELODY FM’s website over the course of a specified time period.

213,585

Average Page Views (Mar - May 2014)

Pageviews is the total number of pages viewed. Repeated views of a single page are counted. (Source from Google Analytics)

Web

Mobile

73,054

69,014

Average Monthly Unique Visitors (Mar - May 2014)

Average Monthly Unique Visitors (Mar - May 2014)

twitter.melody.com.my

MELODY FM

weibo.melody.com.my

youtube.melody.com.my

Social Media

83,944

MELODY FM enjoys

786

366

Total Fans

engagement 5% average rate per week

The current industry standard for a Facebook community of this size is between 10-20%

Followers

Followers

The number of people who have subscribed to follow tweets of MELODY FM

The number of people who have subscribed to follow instagram posts of MELODY FM

732

Subscribers The number of people who have subscribed to MELODY FM’s video channel

(Source from Facebook, Twitter, Instagram and Youtube - May 2014)

Online and Mobile Listenership Average Time Spent Listening

70 mins 19 mins

(Source from Radioactive Singapore)

Average Daily Sessions Per Month

539,722


Peninsula Malaysia Rate Card 1st July 2014 - 30th June 2015

On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia

Month of 2014/15

Jul

Aug Sep Oct

Day and Time

Nov Dec

Jan

Feb Mar

Incl. Seasonality +5%

Incl. Seasonality +10%

Apr May Jun GST 6% Incorprated into The Rates

Mon to Fri 6am to 10am

291

306

320

291

308

Mon to Fri 10am to 1pm

213

224

234

213

226

Mon to Fri 1pm to 4pm

207

217

228

207

219

Mon to Fri 4pm to 8pm

244

256

268

244

259

Mon to Fri 8pm to 12mn

123

129

135

123

130

Mon to Fri 12mn to 6am

50

53

55

50

53

Sat & Sun 6am to 10am

121

127

133

121

128

Sat & Sun 10am to 1pm

171

180

188

171

181

Sat & Sun 1pm to 4pm

163

171

179

163

173

Sat & Sun 4pm to 8pm

147

154

162

147

156

Sat & Sun 8pm to 12mn

99

104

109

99

105

Sat & Sun 12mn to 6am

37

39

41

37

39

Peninsula ROS Rates - Peninsula Malaysia Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast. Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast. Mon to Sun 6am to 2am

184

194

203

184

195

Sat & Sun

133

140

147

133

141

6am to 2am

Regional ROS Rates - Peninsula Malaysia Regional Broadcast

Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only. 6am to 12mn

103

109

Southern ROS 6am to 12mn

68

72

Northern ROS 6am to 12mn

68

72

E Coast ROS 6am to 12mn

68

72

Central ROS

*Seasonality adjustment is not applicable for regional commercials *6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888 Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351 Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362 Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104 Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409 Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351 Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166 Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422


CPM Summary

Cost Per Thousand | Average Quarter Hour Weekday Broadcast

Survey 2, 2013 | All People 10+

Survey 1, 2014 | All People 10+

Monday to Friday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

9.95

291

29,500

9.86

-15

-5%

Rate Change

6am to 10am

306

30,700

10am to 1pm

224

42,900

5.23

213

32,200

6.61

-11

-5%

1pm to 4pm

218

25,500

8.54

207

27,500

7.53

-11

-5%

4pm to 8pm

257

28,400

9.06

244

28,800

8.47

-13

-5%

8pm to 12mn

129

20,800

6.19

123

9,000

13.67

-6

-4%

Survey 2, 2013 | Target Group 35 to 49 Monday to Friday

Rate (RM)

Ave. Qtr. Hr

6am to 10am

306

11,300

10am to 1pm

224

17,000

1pm to 4pm

218

9,200

4pm to 8pm

257

10,400

8pm to 12mn

129

6,400

Weekend Broadcast

Survey 1, 2014 | Target Group 35 to 49

CPM

Rate (RM)

27.04

291

9,700

30.00

13.20

213

16,900

12.60

23.67

207

11,300

18.32

24.74

244

15,200

16.05

20.11

123

3,200

38.44

Survey 2, 2013 | All People 10+

Ave. Qtr. Hr

CPM

Survey 1, 2014 | All People 10+

Saturday & Sunday

Rate (RM)

Ave. Qtr. Hr

CPM

Rate (RM)

Ave. Qtr. Hr

CPM

Rate Change

6am to 10am

121

20,300

5.96

121

35,000

3.46

0

0%

10am to 1pm

171

35,300

4.84

171

33,600

5.09

0

0%

4.30

0

0%

1pm to 4pm

163

27,200

5.99

163

37,900

4pm to 8pm

147

17,400

8.45

147

36,700

4.01

0

0%

8pm to 12mn

99

17,400

5.69

99

7,100

13.94

0

0%

ROS Monday to Sunday 35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

Rate (RM) 192

Ave. Qtr. Hr 27,300

Monday to Sunday

Rate (RM)

7.03

184

Ave. Qtr. Hr

Ave. Qtr. Hr 26,200

CPM

Rate Change

7.04

-8

Rate Change

-4%

CPM Based On All People 10+

Survey 2, 2013 | All People 10+ Rate (RM)

35 spots Over Consercutive 7 Days On Any Available Time Zones Between 6am to 2am

CPM

CPM Based On All People 10+

LIU

ROS Monday to Sunday

Survey 1, 2014 | All People 10+ CPM

Rate (RM)

Ave. Qtr. Hr

CPM

16,600

6.45

103

13,400

7.67

-4

-4%

Central Region

107

Northern region

71

7,100

10.00

68

11,600

5.88

-3

-4%

Southern Region

71

2,400

29.58

68

800

85.24

-3

-4%

East Coast Region

71

1,200

59.17

68

400

170.47

-3

-4%

Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia


Astro Radio Sabah Station’s Profile

No.1 Malay station with

97,900

listeners per week aged 10+ No.1 Malay Breakfast Show with 64,500 listeners per week aged 10+

Time Zone

82,284 Total Fans

fbsabah.era.fm

No.1 Chinese station with

35,800

listeners per week aged 10+ No. 1 Chinese Breakfast show with 27,200 listener per week aged 10+

43,831 Total Fans

fbsabah.my.com.my

No.1 English station with

94,300

listeners per week aged 10+ No. 1 English Breakfast show with 56,000 listener per week aged 10+

55,168

No. 1 English Drive show with 53,700 listener per week aged 10+

Total Fans

Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - May 2014

Astro Radio Sdn Bhd (403472-D)

Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my

fbsabah.hitz.fm


Sabah Rate Card Effective 1st July 2014

Muzik Hit Terbaik

Language : Bahasa Malaysia Frequency in K. Kinabalu : 102.4FM Website : era.fm

Target Audience 18 to 34 year olds Frequency in Sandakan : 103.0FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 99

RM 85

RM 85

RM 95

RM 80

Saturday & Sunday

RM 60

RM 68

RM 60

RM 70

RM 60

MY FM My Music

Language : Mandarin | Cantonese Frequency in K. Kinabalu : 104.0FM Website : my.com.my

ROS Package* Mon to Sun

RM 69

Target Audience 10 to 29 year olds Frequency in Sandakan : 100.6FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Malaysia’s No. 1 Hit Music Station Language : English Frequency in K. Kinabalu : 100.8FM Website : hitz.fm

Target Audience 10 to 29 year olds Frequency in Sandakan : 99.8FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Sabah ROS Rates

*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my


Astro Radio Sarawak Station’s Profile

No.1 Malay station with

108,700

listeners per week aged 10+ No. 1 Malay station with highest exclusive audience

41,856 Total Fans

fbsarawak.era.fm

No.1 Chinese station with

102,000

listeners per week aged 10+ No. 1 Chinese Breakfast show with 83,500 listener per week aged 10+

53,393 Total Fans

fbsarawak.my.com.my

No.1 English station with

164,400

listeners per week aged 10+ No. 1 English Breakfast show with 99,700 listener per week aged 10+

98,051

No. 1 English Drive show with 105,700 listener per week aged 10+

Total Fans

Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - May 2014

Astro Radio Sdn Bhd (403472-D)

Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my

fbsarawak.hitz.fm


Sarawak Rate Card Effective 1st July 2014

Muzik Hit Terbaik

Language : Bahasa Malaysia Frequency in Kuching : 96.1FM Website : era.fm

Target Audience 18 to 34 year olds Frequency in Miri : 101.3FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 99

RM 85

RM 85

RM 95

RM 80

Saturday & Sunday

RM 60

RM 68

RM 60

RM 70

RM 60

MY FM My Music

Language : Mandarin | Cantonese Frequency in Kuching : 96.9FM Website : my.com.my

ROS Package* Mon to Sun

RM 69

Target Audience 10 to 29 year olds Frequency in Miri : 103.2FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Malaysia’s No. 1 Hit Music Station Language : English Frequency in Kuching : 95.3FM Website : hitz.fm

Target Audience 10 to 29 year olds Frequency in Miri : 105.8FM

Spot - Buy Rate Per 30 Second Commercial Time Zone

6am to 10am

10am to 1pm

1pm to 4pm

4pm to 8pm

8pm to 12mn

Monday to Friday

RM 95

RM 82

RM 82

RM 91

RM 72

Saturday & Sunday

RM 49

RM 56

RM 51

RM 58

RM 48

ROS Package* Mon to Sun

RM 64

Sarawak ROS Rates

*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.

Commercial Durations

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200% All commercial spots (Spot Buy / ROS) are subject to availability

Cancellation and Revision Surcharges

Production Cost

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my


Spot Buy Premium Placement Loading Charges

Placement Restrictions

Loading

Example

Placed first or last commercial in ANY (scheduled) advertising break.* Example:

If the advertising break scheduled is from 6.10am – 6.13am, the commercial can be placed first or last and charged 1.5 times the time zone rate. * Note: Not a specific advertising break.

50%

Placed within the specific hour/s of a time zone. Example:

The commercial is placed anytime between 7am – 8am.

Placed within a specific (scheduled) advertising break. Example:

If it is to be placed in the 2nd advertising break and that breaks occurs between 7.20am – 7.22am.

100 %

200 %

1.5 times the time zone rate RM 69 RM 440 X 1.5 = RM 660.00 Calculated to the nearest Ringgit.

2.0 times the time zone rate RM 440 x 2.0 = RM 880.00

3.0 times the time zone rate RM 440 X 3.0 = RM 1320.00

NOTE: · There will be no fixed chronological time placement available (e.g. a commercial placed at 7.30am daily). · There will not be any commercial placement within any News Broadcast. · All spots are subject to availability upon confirmation. · All loading charges will be calculated to the nearest Ringgit. * This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my


Astro Radio Joint Rates July & August 2014

Effective for Peninsula Malaysia Commercial Broadcast Joint Rate Spot Buy Monday to Friday Placement

Weekday

July & August 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MIX fm

LiteFM

MY FM

6am to 10am

968

710

167

946

334

356

1174

268

214

10am to 1pm

553

490

96

472

249

222

599

192

169

1pm to 4pm

466

363

96

532

249

171

571

186

142

4pm to 8pm

726

495

96

779

323

266

873

224

160

8pm to 12mn

420

314

79

575

221

178

345

111

125

170

147

MELODY FM THR Raaga

Joint Rate Ros Monday - Sunday Placement

Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.

Mon to Sun ROS 6am to 2am

531

399

91

520

240

201

574

MIX fm

LiteFM

MY FM

Joint Rate Spot Buy Saturday & Sunday Placement

Weekend Time | Zone

July & August 2014 Joint Rates ERA fm

SINAR fm

THR Gegar

hitz fm

MELODY FM THR Raaga

6am to 10am

421

306

167 129

264

161

131

317

109

214

10am to 1pm

378

353

74 96

246

185

139

446

154

169

1pm to 4pm

348

240

74 96

264

176

119

424

147

142

4pm to 8pm

402

293

74 96

304

194

156

385

132

160

8pm to 12mn

391

231

61 79

252

169

99

259

89

125

Joint Rates Terms & Conditions: 1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations. 2. All spots must be placed on the same date and timebelt across the packages purchased. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 3. Number of spots purchased must be equal in numbers across the stations for Joint Rates. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 4.You can run different copy / versions on different stations, but must be of the same duration. 5. All airtime spots are subject to airtime availability upon confirmation. 6. Cost quoted on the rate card is subject to 6% Government Service Tax. 7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM. 8. The costing on this rate card is based on 30 second duration. 9. This Joint Rates are for July and August Broadcast ONLY. 10. Astro Radio has the rights to revise the above rates any time at its discretion.

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my


Astro Radio Joint Rates September & October 2014

Effective for Peninsula Malaysia Commercial Broadcast Joint Rate Spot Buy Monday to Friday Placement

Weekday

September & October 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MIX fm

LiteFM

MY FM

6am to 10am

880

626

143

860

334

356

1174

268

219

10am to 1pm

488

418

82

408

249

222

599

192

173

1pm to 4pm

411

310

82

460

249

171

571

186

146

4pm to 8pm

660

437

82

708

316

260

873

224

164

8pm to 12mn

371

268

68

497

221

178

345

111

128

170

151

MELODY FM THR Raaga

Joint Rate Ros Monday - Sunday Placement

Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.

Mon to Sun ROS 6am to 2am

469

345

78

449

240

201

574

MIX fm

LiteFM

MY FM

Joint Rate Spot Buy Saturday & Sunday Placement

Weekend

September & October 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MELODY FM THR Raaga

6am to 10am

364

261

137 129

216

161

131

317

109

219

10am to 1pm

327

302

74 78

202

185

139

446

154

173

1pm to 4pm

300

205

74 78

216

176

119

424

147

146

4pm to 8pm

347

250

74 78

248

194

156

385

132

164

8pm to 12mn

337

197

61 65

206

169

99

259

89

128

Joint Rates Terms & Conditions: 1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations. 2. All spots must be placed on the same date and timebelt across the packages purchased. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 3. Number of spots purchased must be equal in numbers across the stations for Joint Rates. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 4.You can run different copy / versions on different stations, but must be of the same duration. 5. All airtime spots are subject to airtime availability upon confirmation. 6. Cost quoted on the rate card is subject to 6% Government Service Tax. 7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM. 8. The costing on this rate card is based on 30 second duration. 9. This Joint Rates are for September & October Broadcast ONLY. 10. Astro Radio has the rights to revise the above rates any time at its discretion.

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my


Astro Radio Joint Rates November & December 2014

Effective for Peninsula Malaysia Commercial Broadcast Joint Rate Spot Buy Monday to Friday Placement

Weekday

November & December 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MIX fm

LiteFM

MY FM

6am to 10am

880

626

143

903

351

374

1233

281

214

10am to 1pm

488

418

82

428

262

233

629

201

169

1pm to 4pm

411

310

82

483

262

180

600

196

142

4pm to 8pm

660

437

82

743

332

273

917

236

160

8pm to 12mn

371

268

68

522

232

187

363

116

125

178

147

MELODY FM THR Raaga

Joint Rate Ros Monday - Sunday Placement

Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.

Mon to Sun ROS 6am to 2am

469

345

78

472

252

211

603

MIX fm

LiteFM

MY FM

Joint Rate Spot Buy Saturday & Sunday Placement

Weekend

November & December 2014 Joint Rates

Time | Zone

ERA fm

SINAR fm

THR Gegar

hitz fm

MELODY FM THR Raaga

6am to 10am

364

261

137 129

227

169

137

333

114

214

10am to 1pm

327

302

74 78

212

194

146

469

162

169

1pm to 4pm

300

205

74 78

227

184

125

445

154

142

4pm to 8pm

347

250

74 78

261

203

163

404

139

160

8pm to 12mn

337

197

61 65

216

178

104

272

94

125

Joint Rates Terms & Conditions: 1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations. 2. All spots must be placed on the same date and timebelt across the packages purchased. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 3. Number of spots purchased must be equal in numbers across the stations for Joint Rates. Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day. 4.You can run different copy / versions on different stations, but must be of the same duration. 5. All airtime spots are subject to airtime availability upon confirmation. 6. Cost quoted on the rate card is subject to 6% Government Service Tax. 7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM. 8. The costing on this rate card is based on 30 second duration. 9. This Joint Rates are for November & December Broadcast ONLY. 10. Astro Radio has the rights to revise the above rates any time at its discretion.

Commercial Durations

Cancellation and Revision Surcharges

Production Cost

• 15 Sec : 75% • 20 Sec : 85% • 40 Sec : 140% • 45 Sec : 150% • 60 Sec : 200%

• Less than 14 days before broadcast date: 100% surcharge • 15 to 30 days before broadcast date: 50% surcharge • More than 30 days before broadcast date: 10% surcharge

• Studio fee : RM 1,500 / Hour • Re-recording studio fee : RM 500 • Scripting fee : RM 300 / Script • Translation fee : RM 150 / Script • Talent fees : As applied

All commercial spots (Spot Buy / ROS) are subject to availability

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my


Peninsula Malaysia

Digital Advertising Rates 2014 Commercials/Banners Weekly Rates by station Products

hitz fm

ERA fm

MY FM

SINAR fm

Raaga

MIX fm

LiteFM

Gegar

MELODY FM

Production

Leaderboard

6,000

6,000

6,500

4,750

4,500

4,500

3,500

3,000

4,000

1,000

Expandable Leaderboard

7,800

7,800

8,450

6,175

5,850

5,850

4,550

3,900

5,200

1,200

5,500

5,500

6,000

4,250

4,000

4,000

3,000

2,500

3,500

1,000

MREC Expandable MREC

Placement

ROS

7,150

7,150

7,800

5,525

5,200

5,200

3,900

3,250

4,550

1,200

Catfish

7,500

7,500

7,500

5,250

5,000

5,000

4,000

3,500

4,500

1,000

Expandable Catfish

9,750

9,750

9,750

6,825

6,500

6,500

5,200

4,550

5,850

1,200

Page Break (Top)

10,400

10,400

11,440

7,800

7,800

7,150

5,850

5,200

7,150

1,000

Page Break (Bottom)

6,240

6,240

6,900

4,800

4,800

4,300

3,500

3,100

4,300

1,000

4,000

4,000

4,500

4,000

3,000

3,000

3,000

3,000

3,000

500

6,000

6,000

6,000

5,000

5,000

5,000

4,000

5,000

4,000

500

Highlight M

3,000

3,000

3,000

2,500

2,500

2,500

2,000

2,500

2,000

200

Highlight S

1,500

1,50

1,500

1,250

1,250

1,250

1,000

1,250

1,000

200

2,400

2,400

2,400

2,100

2,000

2,000

1,900

1,900

2,000

1,500

9,500

9,5000

10,000

9,400

9,000

8,500

8,000

6,000

8,500

2,000

(Site Skinning and Leader Board Included)

8,000

8,000

8,000

6,000

6,000

6,000

6,000

6,000

6,000

1,000

Site Take Over

8,000

8,000

8,000

6,000

6,000

6,000

6,000

6,000

6,000

1,000

8,000

8,000

8,000

6,000

6,000

6,000

6,000

6,000

6,000

1,000

Billboard

8,000

8,000

8,000

6,000

6,000

6,000

6,000

6,000

6,000

TBA

Pushdown

8,500

8,500

8,500

6,500

6,500

6,500

6,500

6,500

6,500

TBA

Slider

9,000

9,000

9,000

7,000

7,000

7,000

7,000

7,000

7,000

TBA

Article Box (Above Top) Highlight XL

Promo Page In Page Sponsorship

Homepage Only

Inside Pages

Daily Rates Site Domination

Anchor Bloc Video / Image

Homepage Only

Weekly Rates by language buy Malay Audience

English Audience

Production

Chinese Audience

(One Version)

Leaderboard

5,500

4,600

5,250

1,000

Expandable Leaderboard

7,150

5,980

6,825

1,200

5,000

4,200

4,750

1,000

Expandable MREC

6,500

5,460

6,175

1,200

Catfish

6,600

5,500

6,000

1,000

Expandable Catfish

8,580

7,150

7,800

1,200

Site Domination

15,000

12,000

13,000

1,000

Site Take Over

15,000

12,000

13,000

1,000

15,000

12,000

13,000

1,000

15,000

12,000

13,000

TBA

Pushdown

16,000

13,000

14,000

TBA

Slider

17,000

14,000

15,000

TBA

MREC

ROS

Daily Rates

Anchor Bloc Video/Image Billboard

Homepage Only

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.


Peninsula Malaysia

Digital Advertising Rates 2014 Social Media Weekly Rates Products

Pen. Malaysia

hitz fm

ERA fm

MY FM

SINAR fm

Raaga

MIX fm

LiteFM

Gegar

MELODY FM

Production

Per Facebook & Twitter Update

FB & Twitter

8,500

8,500

8,500

7,700

7,100

7,250

5,650

3,650

7,250

N/A

Instagram

1,500

1,500

1,500

900

900

750

650

650

750

N/A

Homepage

5,000

5,000

5,000

3,500

3,500

3,500

3,500

5,000

3,500

2,000

Instagram Update

Live Event Coverage Social Curation

(Per day per event)

Commercials / Digital Audio Streaming

By Station

CPM Buy Only (Per Thousand Impressions)

Nationwide

Splash

50

55

50

45

30

30

40

50

30

Pre-Roll

50

55

50

45

30

30

40

50

30

35

40

35

30

25

25

30

35

25

40

45

40

35

30

30

35

40

30

Per Day @ 100% SOV

5,000

12,000

5,000

4,500

3,000

3,000

4,000

10,000

3,500

Roadblock -

22,750

54,600

22,750

20,475

13,650

13,650

18,200

45,500

15,925

Audio Spot (30sec) Audio Spot with Companion Static Visual Ad

Mobile App & Player

Roadblock

Per Week @ 100% SOV

Production (Per Version)

By Language CPM Buy Only (Per Thousand Impressions) Malay Listeners

English Listeners

Chinese Listeners

Splash

45

40

40

Pre-Roll

45

40

40

• 1 x Creative Version (Web & Mobile)

Audio Spot (30sec)

35

30

30

40

35

35

• 1 x VO • 1 x Scripting • 1 x Recording & Mixing & Studio

Roadblock

Per Day @ 100% SOV

15,000

6,000

6,000

Roadblock -

52,500

21,000

21,000

Audio Spot with Companion Static Visual Ad

Mobile App & Player

Per Week @ 100% SOV

Terms & Conditions:

1. Splash & Pre-Roll cannot run concurrently. Max of 30 sec 2. Roadblock - Only Splash OR Pre-Roll are allowed per session

RM 1, 750

Includes (800 x 600 & 300 x 250)

Note: 1. Additional VO @ RM 450 per VO 2. For more than 1 language, an additional charge of RM 1,000 per language is applied.

3. MALAY Listeners - ERA, SINAR, GEGAR 4. ENGLISH Listeners - HITZ, MIX, LITE

5. CHINESE Listeners - MY, MELODY

Production Services Microsite Design*

RM 12,000 Development, Maintenance, Voting Systems, Contest Management

Video Video Simple Video 1 Video

• RM 6,000 • 1 Camera • Basic Sound • Includes Changes X 2

Medium Complexity 1 Video

• RM 8,000 • 2 Cameras • Story Boarding • Sound Kit and Lighting Kit • Art Director

Complex Video 1 Video

• RM 20,000 • Event Coverage • Director and Producer • Rehearsals and Location Reccee • 2-4 Cameras • Lighting Kit

For the latest rates and specs - please visit adrates.astroradio.com.my | Requires Digital Media Approval and must be in compliance with content initiatives. All rates above are in RInggit Malaysia

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.


East Malaysia (Sabah & Sarawak) Digital Advertising Rates 2014 Commercials/Banners Weekly Rates by station Products

hitz fm

ERA fm

MY FM

Leaderboard

1,950

1,950

2,200

1,000

Expandable Leaderboard

2,535

2,535

2,860

1,200

1,800

1,800

1,950

1,000

MREC Expandable MREC

Placement

ROS

SINAR fm

Raaga

MIX fm

LiteFM

Gegar

MELODY FM

Production

2,340

2,340

2,535

1,200

Catfish

2,500

2,500

2,600

1,000

Expandable Catfish

3,250

3,250

3,380

1,200

Page Break (Top)

3,400

3,400

3,800

Page Break (Bottom)

2,100

2,100

2,000

1,300

1,300

1,700

500

1,950

1,950

1,950

500

Highlight M

1,200

1,200

1,200

200

Highlight S

800

800

850

200

1,300

1,300

1,300

1,500

3,100

3,100

3,250

2,000

(Site Skinning and Leader Board Included)

3,000

3,000

3,000

1,000

Site Take Over

3,000

3,000

3,000

1,000

3,000

3,000

3,000

Billboard

3,000

3,000

3,000

TBA

Pushdown

3,250

3,250

3,250

TBA

Slider

3,600

3,600

3,600

TBA

FB & Twitter

2,500

2,500

2,500

N/A

Instagram

250

250

250

2,000

2,000

2,000

5,000

5,000

5,000

Article Box (Above Top) Highlight XL

Promo Page In Page Sponsorship

Homepage Only

Inside Pages

Refer to Peninsula Malaysia Digital Rates

1,000 1,000

Daily Rates Site Domination

Anchor Bloc Video / Image

Homepage Only

Refer to Peninsula Malaysia Digital Rates

1,000

Social Media Per Facebook & Twitter Update Instagram Update FB Contest (per week)

Refer to Peninsula Malaysia Digital Rates

N/A N/A

Live Event Coverage Social Curation

(Per day per event)

Homepage

Commercials / Digital Audio Streaming Refer to Peninsula Malaysia Digital Rates

Refer to Peninsula Malaysia Digital Rates

2,000

Production Services

Refer to Peninsula Malaysia Digital Rates

For the latest rates and specs - please visit adrates.astroradio.com.my | Requires Digital Media Approval and must be in compliance with content initiatives. All rates above are in RInggit Malaysia

* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.

Astro Radio Sdn Bhd (403472-D)

All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my


Astro Radio Sdn Bhd (403472-D) All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur T (03) 9543 8888 F (03) 9543 3888 E kl_radio@astro.com.my astroradio.com.my

Penang Office

Johor Bahru Office

G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang

No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor

T (04) 240 4166 F (04) 643 5351 E penang_radio@astro.com.my

T (07) 355 1022 F (07) 289 5362 E johor_radio@astro.com.my

Melaka Office

Kota Bharu Office

No. 61-A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka

Lot 706, 1st Floor, Seksyen 26, Jalan Dusun Muda, 15200 Kota Bharu, Kelantan

T (06) 282 5166 F (06) 283 5166 E melaka_radio@astro.com.my

T (09) 748 4166 F (09) 743 5351 E kelantan_radio@astro.com.my

Kuantan Office

Ipoh Office

1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang

No. B5-06 (5th Floor), No. 42, Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak

T (09) 509 3410 F (09) 509 3409 E pahang_radio@astro.com.my

T (05) 242 5098 F (05) 242 5104 E ipoh_radio@astro.com.my

Kuching Office

Kota Kinabalu Office

Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur/ Jalan Ban Hock, 93100 Kuching, Sarawak

F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah

T (082) 288 111 F (082) 288 128 E kuching_radio@astro.com.my

T (088) 532 411 F (088) 532 422 E kk_radio@astro.com.my


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