October 2021 Brangus Journal by International Brangus Breeders Association

Brangus O CTO B E R 2 0 2 1

October 2021

STRENGTH IN NUMBERS.

There is strength in numbers. Bred and raised by us. For you.

We are the largest registered breeder in the United States. And, on any given day, our customers select through hundreds of bulls and females and find the right fit for their programs. Everything we sell was born and raised on one location and we stand behind all that we do.

SANTA ROSA RANCH

CON TACTS 8870 U.S. Highway 87E, San Antonio, Texas 78263 • P.O. Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com IBBA BOARD OF DIRECTORS President Allen Goode, Texas 1st Vice President Vern Suhn, Kansas 2nd Vice President Jeremy Jackson, Arkansas Secretary/Treasurer Mike Weathers, Texas East Region Trey Cuevas, Purvis, Mississippi treycuevas3@yahoo.com Chris Heptinstall, Marianna, Florida cgstall@yahoo.com Jeremy Jackson, Gentry, Arkansas jjackson101@gmail.com Rob Singleton, Seville, Florida singletons2002@yahoo.com Texas Region Lee Alford, Caldwell, Texas alfordcattle@aol.com Mary Douglass, Seguin, Texas twoheartsbrangus@yahoo.com Allen Goode, Mabank, Texas allen@triocattle.com Mike Weathers, Columbus, Texas mikeweathers@msn.com West Region Troy Floyd, Roswell, New Mexico tfloyd@leaco.net Shiloh Hall, Okmulgee, Oklahoma shiloh518@yahoo.com Greg Romans, Vale, Oregon romansbrangus@yahoo.com Vern Suhn, Eureka, Kansas vern@geneplusbrangus.com At-Large Randy Schmidt, M.D., Texarkana, Texas doctorrand@me.com MEMBER OF

IBBA STAFF Executive Vice President Darrell Wilkes, Ph.D., dwilkes@gobrangus.com Controller Brian Sadovsky, bsadovsky@gobrangus.com Director of Registry Jessie England, jengland@gobrangus.com Director of Genomics and Research Macee Prause, mprause@gobrangus.com Director of Member Services & Marketing Lori Edwards, ledwards@gobrangus.com Product Manager Andrew Sicotte Jr., asicotte@goregstr.com Senior Software Developer Marcel Vieira, mvieira@goregstr.com Software Developer Raul Ramos, rramos@goregstr.com Office Manager and Registry Assistant Mandie Sadovsky, msadovsky@gobrangus.com BRANGUS PUBLICATIONS, INC. STAFF Advertising Sales, Melanie Fuller mfuller@gobrangus.com, 979-255-3343 Brangus Journal Publications, Inc. Editor Lighthouse & Co. Communications editor@gobrangus.com IBBA COMMITTEE CHAIRMEN Awards Shiloh Hall, Okmulgee, Oklahoma Breed Improvement Randy Schmidt, M.D., Texarkana, Texas Commercial Marketing Craig Green, Floral, Arkansas Finance Mike Weathers, Columbus, Texas International Marcos Borges Jr., Wharton, Texas Long Range Plan Tracy Holbert, College Station, Texas Membership Brandon Belt, Gatesville, Texas Promotion Joe Fuller, Willow City, Texas Show Gina Gill, Beckville, Texas

INTERNATIONAL BRANGUS AUXILIARY BOARD President Brenda Brull, Atchison, Kansas 1st Vice President Tina Gardner, China Spring, Texas 2nd Vice President Ginger Pritchard, McLoud, Oklahoma Secretary Mary Beth Farris, Tuscola, Texas Treasurer Janet Greuel, Brooks, Georgia Historian Jodi Jackson, Waco, Texas Social Media Coordinator Jennifer Walker, Ben Lomond, Arkansas INTERNATIONAL BRANGUS FOUNDATION BOARD President Brandon Belt, Gatesville, Texas Secretary/Treasurer Darrell Wilkes, Ph.D. Allen Goode, Mabank, Texas Chris Heptinstall, Marianna, Florida Tracy Holbert, College Station, Texas Traci Middleton, Puryear, Tennessee Cindy Blazek, Leona, Texas David Wood, Magnolia, Mississippi Nic Cornelison, Flat Rock, Alabama INTERNATIONAL JUNIOR BRANGUS BOARD 2021-2022 IJBBA Board of Directors President April Villarreal, Brookshire, Texas Ex-Officio Jacob Jones, Stillwater, Oklahoma Queen Payge Dupre, Florida Director Briana Hicks, Danbury, Texas Director Cassidy Eramo, Brandon, Florida Director Jaxon Allen, Haworth, Oklahoma Director Samuel Belt, Gatesville, Texas Director Lauren Burton, Atlanta, Texas Director Tyler Towns, Bryan, Texas Director Jayden Pinkston, Shefner, Florida Director Kaily Warren, Lufkin, Texas

Brangus OCTOB ER 2 0 2 1

Cover photo by Jessica White Inside photos by Marburger Media and Sarah Tisdel.

@gobrangus | #gobrangus 1

October 2021

Brangus O CTO B E R 2 0 2 1 / VO LU M E 6 9 / I S S U E 6

FEATURED

22 HATS OFF TO THE GLORY DAYS The Brangus breed has a rich history of undeniable

achievement and groundbreaking profitability, and it has fostered today’s success.

October 2021

28 NATIONAL JUNIOR BRANGUS SHOW RESULTS

IN EVERY ISSUE 8 PRESIDENT’S PERSPECTIVE 12 ASSOCIATION BRIEF 16 EXECUTIVE CORNER 40 COMMITTEE REPORT 48 INTERNATIONAL BRANGUS AUXILIARY 56 SALE SUMMARIES

56 Q&A WITH DNA 68 CATTLEFAX TRENDS 72 THROWBACK JOURNAL 74 SERVICE DIRECTORY 75 STATE DIRECTORY 80 CALENDAR 81 AD INDEX

36 TREY CUEVAS’ PATH TO T3 BRANGUS Trey Cuevas, IBBA Board Director from Mississippi, had

45 BRANGUS FUTURITY RESULTS

a passion for Brangus genetics ignited as a young child, one that remains strong through the T3 Cattle program today.

58 NUTRITION IN A NUTSHELL Reproduction is the most important trait impacting

cowherd profitability, and nutrition is the driver behind reproductive success. 7

PRESIDENT’S PERSPECTIVE

AN INVESTMENT IN THE

FUTURE

by Allen Goode, International Brangus Breeders Association (IBBA) president

As Summer has transitioned to fall, I hope that this finds each of you enjoying cooler, crisper temperatures and full of anticipation for the Brangus, Red Brangus, and Ultra calves that are arriving. We are well into the Fall sale season, with at least the first three weekends of offerings in the books. By all reports and observations, it is another banner season for our cattle and genetics; with interest and demand coming from a wide swath of the industry, the country, and the globe. This growing acceptance and desire for proven and documented Brangus genetics is testament to the years of investment each of you have made in improving the phenotype and genotype of our breed in its entirety. Before we look too far ahead, I must reflect on the successes of the National Junior Brangus Show (NJBS) and the 50th Anniversary Brangus Futurity this summer. There are not enough words to describe the immense dedication that our International Junior Brangus Breeders Association Board of Directors, advisors, and members put into hosting the NJBS. We are all fortunate to count each and every one of you as IBBA members. To the IBBA Show Committee, thank you for making the 50th Anniversary of the Brangus Futurity a week with a due sense of special occasion. Congratulations to all of the champions and winners from our week in Belton! In mid-August your Board of Directors, committees, and members convened in Nashville for the Brangus Summit in conjunction with the Cattle Raisers Convention & NCBA Trade Show. We had an extremely productive set of meetings and discussions, as well as shared perspectives about the place of and opportunities for our cattle from some of the leaders and influencers in the beef industry. The most memorable event of the week was the Brangus Foundation night out in Nashville. It was a festive evening of Brangus comradery. The Brangus Foundation is very active in supporting research projects that are important to the future and continued growth of our breed and association. These research projects, which include the Brangus Value Project as well as heat tolerance research efforts, stem from the development and launch of the IBBA Long Range Strategic Plan (LRSP). I hope that each of you, as vested 8

October 2021

IBBA members and Brangus breeders, have heard or read the objectives and implementation plans of these efforts. This LRSP is different from past efforts. This is a plan that is in effect and has momentum. Our plan includes: - The completion of the major modules of Regstr, which remains the top priority of the Board of Directors, and the IBBA staff. - The Brangus Value Project is well a designed study to track Brangus genetics through feedlots and packing plants to obtain high quality data that can be reliably compared to the industry. - The expansion and growth of our IBBA Committees. This focus has resulted in the revitalization of the Commercial Marketing and Membership and Education Committees. The renewed energy being applied here has launched the Brangus Vigor program that Dr. Wilkes explains further. All of our committees are fully engaged in furthering the mission of the IBBA and creating more value and opportunities for you as members. - The international leadership of the IBBA. In expectation of the full rollout of Regstr, the IBBA leadership has been engaging with other national Brangus associations, discussing the opportunities for closer working relationships and collaboratively advancing Brangus genetics cross borders. Investments in cattle, equipment, and land for our operations are a cost to doing our business and building our future. We make them in order to achieve greater profitability and success in the near- and longer-term horizons. Likewise, the LRSP and its initiatives are an investment in each of us as IBBA members. The Board of Directors, the LRSP Committee and the Brangus Foundation recognize that an investment today in these projects will pay dividends in the future for IBBA members and Brangus breeders. As we continue to execute on the plan and develop our future as a breed and an association, let’s keep our sights set on the horizon. A horizon that in both the next few years and a generation from now will be benefitting from the investments we make today. Best wishes for a fantastic Fall! Go Brangus!

CED 4.6

BW 0.0

35%

WW 46 4%

YW 97 2%

M 11

30%

TM 34 3%

CEM 4.5 5%

SC REA 1.23 0.82 4%

IMF FT 0.17 -0.029 25%

GENEPLUS

ASSOCIATION BRIEF

IBBA BOARD OF DIRECTOR NOMINATIONS OPEN It is time to nominate qualified individuals for the IBBA board of directors, to be seated in Spring 2022. Five board members will be elected: two from Texas Region, one from Eastern Region, one from Western Region, and one at-large member. President Allen Goode has appointed four nominating committee chairmen as follows: Mike Weathers (Texas Region), mikeweathers@msn.com, Chris Heptinstall (Eastern Region), cgstall@yahoo.com, Vern Suhn (Western Region), vern@geneplusbrangus.com, and Randy Schmidt (At Large Region), doctorrand@me.com. Nominations are due by October 10. Please forward any nominations to the appropriate nominating committee chairman. NEW BRANGUS WEBSITE For any breeder who has not yet seen, the IBBA partnered with a marketing company to revamp the IBBA website at GoBrangus.com. Members are encouraged to visit the website and check out the simplicity and ease of use for the newly designed website.

October 2021

SANTA ROSA RANCH SELLS CROCKETT, TX - Santa Rosa Ranch, the largest registered breeder of Brangus and Ultrablack cattle in the United States, was recently sold as a turn-key operation to a veteran group of livestock producers and professionals. The operation will remain on the current “River Ranch” location in Houston County, Texas with plans to expand into the broader domestic and international market while continuing to market cattle, semen and embryos as ‘Santa Rosa Ranch’. “We could not have selected a more quality, aggressive, bright and progressive group of people to take the reins of this operation,” said Gerald Sullivan, owner of Santa Rosa Ranch. Sullivan, along with his daughter, Kelley Sullivan Georgiades and General Manager Kent Smith, became the largest registered breeder by focusing on the development of their herd through disciplined expansion of the operation over the last 10 years. The current operation is set upon 14,000 acres along the Trinity River and market registered bulls and females by private treaty. “Kent, Kelley and I had a plan. We were focused on our goal to become the largest registered producer of Brangus and Ultrablacks and we reached that milestone 4 years ago, sooner

ASSOCIATION BRIEF than we expected. But, as we read in Ecclesiastes, ‘There is a time for everything’. And this was the time for us to pass the legacy of Santa Rosa Ranch to new owners who have a vision to take this operation to an entirely new level. We are really looking forward to watching because there are no limits to where they can take this operation and continue to impact both the breed and the global marketplace, in general,” adds Sullivan. When asked about the new group of owners, Sullivan said he would let them introduce themselves, in due time. “Suffice it to say, they have an impressive resume. These folks will make a tremendous impact on this industry for years to come”. So, what is next for the Diamond S brand? “Well, that is the exciting part for us. First and foremost, our family has been in the cattle business, in some form, for over 100 years. It is part of our heritage and the legacy we are leaving – that Diamond S is who we are. Most importantly, this is a business – yes, we love the industry, but it is a business and must be profitable. We still have our location in Navasota and Kelley and her husband George also own a ranch about 8 miles away and have a rapidly expanding operation of their own. So, we aren’t going anywhere; in fact, were starting to write the next chapter. The ranch name may change, but the Diamond S and what it stands for never will. And we take great pride in what our brand represents.”

SCIENCE OF BRANGUS BROCHURES AVAILABLE Science of Brangus brochures are in high demand. Members are placing them in local feed stores, vet clinics, extension offices, sale barns, and more. Any IBBA members who have connections with involved beef cattle extension personnel are encouraged to contact the association and request brochures for their extension office. To order brochures and get them in the hands of people who influence cow-calf producers in your area, contact IBBA 210-696-8231 or by emailing info@gobrangus.com. BRANGUS OFFICE HOLIDAY HOURS The IBBA office will be closed for holidays this fall. The office will be closed Thursday, Novem-ber 25 for Thanksgiving Day. The office will also be closed for Christmas on December 23 and 24, and on New Year’s on December 31. 2022 BRANGUS SIRE DIRECTORY It’s time to start thinking about the 2022 Brangus Sire Directory! The Brangus Sire Directory is distributed annually on AI sires both domestically and internationally. Commitments for the 2022 Directory are due December 1, and bull photos and information is due December 5. For more information or to consign a bull, contact IBBA Advertising Sales Manager, Melanie Fuller at fullerpromos@gmail.com or 979-255-3343.

October 2021

EXECUTIVE CORNER

PAYDAY

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president For a lot of people in the cattle business, their annual payday is just around the corner. Spring-born calves will be flooding into auction barns all over the country. Some sellers will be happy, and others will be disappointed. Some 5-weight calves will top $2/lb. and gross over $1,000 per head, while others will sell for a lot less. Some groups of calves will have dozens of bidders trying to buy them, while others will have very few. The calf market is driven by ORDERS. While a lot of family-sized backgrounders and stocker operators do their own bidding and personally purchase all the cattle they take in each year, a huge number of calves are purchased by order buyers. Order buyers follow orders, literally. If the feedlot they’re buying for says they want weaned and vaccinated calves, that’s all the buyer will bid on. Period. It doesn’t matter that there’s a pretty good set of bawling, unvaccinated calves standing in the sale ring and the price is cheap. If they don’t have an order for those, they won’t bid on them even if they’re “too cheap.” The industry’s infrastructure is strained every year in October, when millions of calves flood the market. The infrastructure of bunk space and/or grazing land is, of course, finite. It can only handle so many cattle, and when the

October 2021

infrastructure is strained and people simply cannot handle any more calves (especially bawling, unvaccinated calves) the bidding subsides and prices fall. Historical data shows that October is the worst time to sell calves, but that’s when most calves are sold. It makes no sense, of course, but it keeps happening. CattleFax reports that, on average, calf prices in December are about $8/cwt higher than calf prices in October. In some years, like 2020, the difference was $15/ cwt. Their data also shows that a calf with two rounds of modified-live vaccination and is weaned more than 45 days, will fetch at least $100/hd more than a calf that is sold right off the cow or even a calf that is weaned but is sold 28 days or less after weaning. So, why is the executive at a breed association writing about commercial calf marketing issues? It’s because these are your bull customers. Their success is your success. It can be no other way. Some of the most successful seedstock producers that I know spend as much time helping their customers market their calves as they do marketing their own cattle. Actually, I said that wrong. When a seedstock producer is helping his or her customers market their calves more (continued on page 18)

EXECUTIVE CORNER (continued from page 16)

successfully, they are actually marketing their seedstock, but in a subtle way. Every commercial producer has dozens of places where he can buy bulls. If he is very particular about EPD levels, genomic enhancement, parent verification and other technically-advanced criteria, his list of bull suppliers shrinks a bit, but he still has choices. If you want to be his year-afteryear choice, one thing you can do is offer to help him market his calves more successfully. That’s a tall order if you had to start from scratch. But you don’t have to. You can latch on to the Brangus® Vigor program and use it to help your bull customers market their calves. Given the data that was presented above, wouldn’t it make sense for your spring-calving bull customers to wean their calves for 60 days and give them two rounds of vaccine? How about also providing age- and source-verification and an ear tag that meets all requirements for interstate shipment? If your customer does not have the facilities or the feed to wean the calves 60 days, let’s work together to create a network of growyards that can take the cattle through the weaning and vaccination process. Growyards can put together enough Brangus Vigor calves to make full loads, which is what it takes to get the attention of a feedlot buyer – and to get the fullload price. It’s a bit tongue-in-cheek but think about it this way: A producer takes care of a cow for 12 months. He tends to her

October 2021

calf for seven months. And then he sells the calf too cheap because he won’t hold it for another 60 days and do the things that the next-in-line customer places value on. If you were to write that in a business plan and present it that way to your banker, he’d be skeptical. Finally, and very importantly, the Brangus Vigor program “brands” these as Brangus (red or black) or Ultras. The brand, in the form of a program tag, is there for the whole world to see – especially the feedlot manager. In order to differentiate Brangus from the mixture of miscellaneous indicus-cross cattle in the marketplace, we need to put our brand on them. I’ve been scolded for referring to indicus-cross cattle as “indicus soup.” I think it’s a pretty good description, and it is precisely how feedlot order buyers view non-differentiated cattle from the part of the country where some extra “ear” is needed. If we allow good Brangus feeder calves to be part of the soup, they’ll continue to get the indicus discount. If we separate them, and then apply some value-adding components like weaning, vaccination, and full-load marketing, there is no reason for the indicus discount to be applied – and it won’t be if we do this right. It’s payday for Spring-calving commercial producers. If they can see the extra revenue tied to the use of Brangus genetics, they’ll be sitting in the seats in your barn when it’s your payday. Get involved in Brangus Vigor. Information is on the website and packets are available from IBBA.

October 2021

FEATURE ARTICLE

Hats Off to the Glory Days

THE BRANGUS BREED HAS A RICH HISTORY OF UNDENIABLE ACHIEVEMENT AND GROUNDBREAKING PROFITABILITY, AND IT HAS FOSTERED TODAY’S SUCCESS. by Grace Vehige In the January 1981 edition of the Brangus Journal, a contributing author wrote, “The old cliché that necessity is the mother of invention was certainly apropos to the creation of the Brangus breed.” If time is an indicator of anything, it is that the Brangus breed has been making waves since its origin and the start of the International Brangus Breeders Association (IBBA) in 1949. By flipping through past issues of the Brangus Journal, one can quickly see the breed in its prime environment, which undoubtedly fostered decades of growth and improvement. The Brangus breed has made a name for itself with proven genetics and versatility amongst varying operations. While the breed is high performing today, one should not be quick to dismiss a time in the industry where Brangus breeders received high praise and attention. THE GLORY DAYS Back in the 1980s, Tracy Holbert, Mark Cowan, and Martha Hollida Garrett worked alongside one another at

October 2021

IBBA, as the Brangus breed propelled forward. Granted, each team member may not have been working directly with each other during this time, but the trio played equal roles in the growth of the Brangus breed and were spectators to its booming success. Upon her graduation from Texas A&M in 1980, Garrett joined the Brangus team as assistant editor before eventually assuming the role of editor. “I was fortunate enough to be there in what many would call the glory days,” Garrett shares. “I was there when there was a lot of money in the breed, and I did see a lot of high selling bulls and high selling sales. It was an interesting time to be in the association.” Holbert, co-owner of Blackwater Cattle Company, Lake Park, Ga., entered his role with the association after his time at Texas A&M as well. “My first job was as director of field services for the IBBA, and I have been in the registered Brangus business my

FEATURE ARTICLE entire adult life,” Holbert shares. According to Holbert, during his time with the Brangus association, he spearheaded the creation of the first breed improvement handbook, and he actively sought a company to develop EPDs for the Brangus breed. It is safe to say that headway has been beneficial to the breed’s current success. In the early 80s, Cowan joined the Brangus association’s staff as the director of performance records. Cowan said he had a hand in the publication of the Brangus breed’s first sire summary, a project with groundwork laid by Holbert. “It was a huge step forward at the time because we were the first Bos indicus breed to have a sire summary,” Cowan says. Those are just a few of the many examples of how the Brangus breed worked to advance itself. While those efforts may be classified as “behind the scenes,” other efforts were not as modest. As Garrett recalls, the years she worked at the association were unprecedented in terms of the prices paid for bulls and the interest each bull generated for the breed. “In my opinion, those days propelled the breed from an industry standpoint because seedstock breeders from many breeds were talking about the prices for the high sellers and that meant they were also talking about Brangus cattle. It generated interest outside of the Brangus membership,” Garrett says. As the breed continued to progress and receive attention from producers from other breeds, Brangus had their first presence in Denver at the stock show in 1981. “We really grew in the industry in a very short time and gained recognition. People started watching what Brangus was doing, and those from other breeds started coming to our sales to see the marketing efforts and cattle. Brinks Brangus was one of the operations who had some cutting-edge marketing ideas at the time,” Garrett shares. Holbert echoed Garrett in her statement about Brinks Brangus’ success during the glory days. According to Holbert, during his time with the Brangus association, two programs that “dominated the landscape” were Willow Springs Ranch of Texas and Brinks Brangus of Texas. “That was an era where our breed was discovering what performance programs and weights and measures were really all about,” Holbert explains. Garrett shares similar memories of the glory days, recollecting the sales that directed the breed to forward progress.

“Those sales were quite the productions. It was more than just the high prices, even though those did draw people, but all of it together—the cattle, the marketing, the sale atmosphere, the sale experience and the breeders really served as a catalyst for the breed,” Garrett recalls. She also noted the glory days did something else that was pivotal to the growth of the breed and that was it brought a number of successful businesspeople to the breed. Many of these became involved in leadership and would be instrumental in setting the association in a position to handle growth and downturns in the market that followed. MAKING WAVES Back in the 1980s and early 1990s, the economy was booming, especially considering the investment opportunities courtesy of the tax roll, the capital in oil and gas, and the value presented in real estate. As Holbert would tell it, there were a lot of cattle back in those days valued for large sums of money. This was the result of a variety of factors, but it is important to note the progressive strides the Brangus association took toward breed advancement. “We were the first ones, that I know of, that offered syndicated bulls, and one of the other big changes we saw was that anybody could use any bull,” Cowan says. “It allowed the breed as a whole to make rapid progress.” Garrett contributed to this saying, “In the early 80s, syndication was just coming on, and embryo transfer was propagating a lot of genetics at that time. Those things created tremendous interest in the purebred cattle business in general, but Brangus was at the forefront.” Brangus producers were profiting at record levels throughout these few decades, and although bulls received the majority of attention, females were exceeding profit expectations as well. In November of 1981, MS Williams 403/7, also known as Caterina, and WSR Miss PW 120-10, known as Carmelita, were two of the highest valued cows in the breed at $600,000 each. While certainly impressive for production females at the time, the Brangus bull market was starting to take off. As shared previously, Brinks Brangus was a top contender for high selling bulls throughout the glory days. “The first bull sale of any breed to exceed one million

“THOSE [EARLY] SALES WERE QUITE THE PRODUCTIONS. IT WAS MORE THAN JUST THE HIGH PRICES, EVEN THOUGH THOSE DID DRAW PEOPLE, BUT ALL OF IT TOGETHER—THE CATTLE, THE MARKETING, THE SALE ATMOSPHERE, THE SALE EXPERIENCE AND THE BREEDERS REALLY SERVED AS A CATALYST FOR THE BREED.”

(continued on page 24)

FEATURE ARTICLE

(continued from page 23)

dollars was in 1982, and that was Brinks’ sale. It grossed $1,569,300,” Garrett says. Brinks Brangus held a big claim in the Brangus breed, but rightfully so. Their sale the following year would go on to break another industry record. In March of 1983, Brinks Brangus had the first bull sale, in any breed, to exceed two million dollars. The sale reportedly hit a record of $2,182,950, with their top selling bulls being Nugget of Brinks for $500,000 and Extra of Brinks for $300,000. Around the same time that March in 1983, Williams Brangus held the title for the highest valued bull of the Brangus breed with the record setting price of $2.4 million; that renowned bull was named WSR Rocky Joe 650. Not to take away from 650 and Williams Brangus, Bravo of Brinks took the ranking for the highest value in the breed in September of 1983 at the price of $2.4 million as well. Other high selling bulls at the time included the following: Captain Nemo for $300,000; DMA King for $160,000; and Titan for $220,000. It was an incredibly impressive time for the breed and a highly competitive market at that, whether in or out of the showring. “There were three bulls in the 1980 class that went on to compete with each other and become high selling bulls for that time,” Garrett recalls. In the name of friendly competition, the 1983 International Brangus Show, which was held in Houston, Texas, made quite the impression on producers across various breeds. Extra of Brinks was named the 1983 International Grand 24

October 2021

Champion bull, with Tremor, his full-sibling, named the International Reserve Grand Champion bull. King, also a highly regarded bull at the time, was in the final drive lineup as well and stood third. “Those three bulls had been three of the high selling bulls in the breed, and then they competed for the international title against each other in Houston,” Garrett remembers. “It was the most intense showring side I have ever watched. I can still remember how it looked and to some extent feel the tension that was there. The judge spent a lot of time evaluating the class. There were people tied to each bull and it was a fierce competition. Garrett went on to share how each bull in the showring that day in Houston were connected to millions of dollars, not to dismiss the fact a few were from the same bloodline, Extra, Tremor and King were sons of Brinks Mac Titan 6/4, who was a high dollar bull, as well. “There were a lot of other breeders from other breeds watching the show for not only the quality of the bulls but also just the leadup because they all were such high sellers,” Garrett reminisces. “The judge for that show was none other than Jimmy Linthicum, who is a legend. Of course, Jimmy added to the excitement of it all.” Holbert recalled his hand in high selling herd sires during the glory days as well. In 1985, he was part of a team that sold a sire for $1.2 million. That bull was named Paragon, and he was owned by Granada Land and Cattle Company. Paragon was named the 1985 International Grand Champion, and he was a son of the record-setting Titan, who was the 1976 International Grand Champion that went on to sire seven international grand champions. However, Paragon (continued on page 26)

FEATURE ARTICLE (continued from page 24)

himself sold for $1.3 million, which was more than any other Brangus bull in the history of the breed, at the Granada Gala. As written in an archived Brangus Journal, “History was made August 24, 1985, when the 1985 International Grand Champion Brangus bull, Paragon, became the first milliondollar Brangus bull to sell at public auction.” There are countless other bulls, females, and operations who were record-setting namesakes for the Brangus breed during the glory days. It was truly a high-profiting era for producers and one that gave a lot of traction to the association. SUCCESS THROUGH THE DECADES The days of high selling cattle are still considered some of the most memorable for the Brangus breed. Without a doubt, this time period helped get the Brangus breed a seat at the table and part of the conversation for producers across the spectrum. Today, Brangus breeders continue to be highly profitable, but their mission looks slightly different. “We have become really good breeders of cattle. In the glory days, and not to take away from them, we were great marketers of cattle,” Holbert says. During the 80s and 90s, EPDs were just beginning to be introduced to producers. As Cowan recalls, it took a bit of time for breeders to think EPDs were meaningful. However, there were the select few breeders who stepped out and recognized the value of EPDs and how they can provide value in the breeding and selection processes. “Not everybody jumped on the bandwagon all at once. Back in the glory days, it was pretty much visual appraisal. EPDs changed all that. They put everybody on a level playing field. The high selling bulls in the glory days were bulls that sold for visual appeal,” Cowan explains. This is not to takeaway from those high-selling bulls during the 1980s and 90s; they were undeniably impressive for that era and set the precedent for the Brangus breed moving forward. Today’s producers are able to channel the marketing presence of those bulls from the glory days with the modern technology and data available now; the end product is quite remarkable. “The mainstream breeders, the progressive breeders, in Brangus are utilizing a strong, fundamentally, sound, performance gathering program with ultrasound carcass merit program,” Holbert says. “We are very aggressive as a group of

breeders in looking at the genomically-enhanced values in our breed and incorporating those values at a higher degree than we ever have before.” Holbert notes his pride in Brangus cattle as he shares the accolades of being the largest American breed and the soundest American breed from a data point of view. These honors carry over through different genetic programs and various breeding operations. “Any commercial producer can inject a shot of heterosis in his cow herd through our breed and never regret that decision because we are fundamentally the best American breed in the business,” Holbert says. “I personally feel we have the ability to provide carcass merit that will rival any breed in the business, and not just American breeds. We have the ability to provide carcass merit genetics, and we don’t have to take the backseat.” Like most scenarios of booming markets and thriving economies, there is eventually a fall. There were a share of economy issues and tax deductions that altered the bull market, but having undergone these challenges, Brangus producers began breeding cattle with more genetic merit. According to Holbert, the evaluation of genetics and use of herd sires that are relevant to their genetic worth were two factors that helped the Brangus breed evolve from where they were in the mid-to-late 1990s. “We have now evolved into a breed that has more genetic value and genetic worth, and we are now designed for the commercial cow-calf producer with down the line genetics that work exceptionally well in the feedlot and hang with premiums on the rail,” Holbert states. The evolution of the Brangus breed is unquestionably noteworthy. The glory days were just that – full of success and the spotlight. Today, the breed finds itself in conversations of genetic merit, profitability, and productivity. While the following excerpt was written by Brangus Journal guest writer Bob Kingsberry of Kingsberry Communications in September of 1985, it is as timeless as the Brangus breed, and it still rings true today: “Certainly you, as a Brangus breeder have much to be proud of. In the span of a generation, your cattle have become among the most valuable ever bred. You have taken what was once scoffed at as a crossbred and turned it into one of the most influential breeds in the cattle industry. During a period of curtailment for most of agriculture, the Brangus breed has maintained impressive growth and vigor.”

“WE HAVE NOW EVOLVED INTO A BREED THAT HAS MORE GENETIC VALUE AND GENETIC WORTH, AND WE ARE NOW DESIGNED FOR THE COMMERCIAL COW-CALF PRODUCER WITH DOWN THE LINE GENETICS THAT WORK EXCEPTIONALLY WELL IN THE FEEDLOT AND HANG WITH PREMIUMS ON THE RAIL.”

October 2021

BR MR FUTURE 168G2 ~ R10427878 ~ DOB: 10/11/19 BR Future Focus 333D6 x Ms BR Dill 168B CED BW WW YW Milk TM CEM SC REA IMF FT 6.6 0.1 33 62 13 30 3.9 0.47 0.48 0.24 -0.027

BR MR INFOCUS 333G7 ~ R10427497 ~ DOB: 9/8/19 CCC Infocus 129X32 x MC She’s Special 333Y2 CED BW WW YW Milk TM CEM SC REA IMF 3.3 3.5 55 106 10 38 3.5 0.77 0.83 0.28

FT -0.018

BR MR INFOCUS 333G11 ~ R10427390 ~ DOB: 9/16/19 CCC Infocus 129X32 x MC She’s Special 333Y2 CED BW WW YW Milk TM CEM SC REA IMF FT 3.3 3.5 55 106 10 38 3.5 0.77 0.83 0.28 -0.018

SHOW RESULTS

NATIONAL JUNIOR BRANGUS SHOW 2021 BELTON, TEXAS

Supreme Overall Female - Grand Champion Female RAFTER L One Wish 150H6 Maddox Hartmann, Falls City, Texas

3rd Overall Supreme Female Grand Champion Percentage Female YP Raven 01YP Will Phillipello, Bryan, Texas

October 2021

Bred & Owned, Ultra and Percentage Judge: Tyler Norvell, Tuttle, Oklahoma

Owned Judge: Ryan Cummings, Atascocita, Texas Supreme Judge: Cheramie Viator, Tomball, Texas

Reserve Supreme Overall Female - Grand Champion Red Female KTS Ms Dixie 800H Truitt Marks, Waxahachie, Texas

4th Overall Supreme Female Reserve Champion Female TCR Esmeralda 302G13 Bram Christensen, Angleton, Texas

5th Overall Supreme Female Grand Champion Bred & Owned Female Miss BH Dandy 334H1 Briana Hicks, Danbury, Texas

SHOW RESULTS

NATIONAL JUNIOR BRANGUS SHOW 2021

Reserve Champion Red Female Ms Broken A Harper 116H Audrey Acord, Madisonville, Texas

Grand Champion Ultra Female BU Ms Bella Bethany Urban, Atchison, Kansas

Reserve Champion Ultra Female WL Miss Kimora 701H Briana Hicks, Danbury, Texas

Reserve Champion Percentage Female Ms RAFTER L Eva Eris Basey, Florence, Texas

Reserve Champion Bred & Owned Female R4PR Roxanne 74H Caiden Pickett, Liberty, Texas

Grand Champion Red Bred & Owned Female Ms Broken A Harper 116H Audrey Acord, Madisonville, Texas

Reserve Champion Red Bred & Owned Female DOS XX’s Stretch’s Ms Sierra Garrett Stutts, Iola, Texas

Hicks, Danbury, Texas Bred & Owned Reserve Yearling Champion Heifer: R4PR Roxanne 74H, Caiden Pickett, Liberty, Texas Bred & Owned Senior Champion Heifer: WRC Ms Prime 915E9915G108, Madison Hanson, Fort Stockton, Texas Bred & Owned Reserve Senior Champion Heifer: MP Miss Impress 767G6, Megan Perry, Waco, Texas BRED & OWNED RED FEMALE DIVISIONS Bred & Owned Red Heifer Calf Champion: DOS XX’s Stretch’s Ms Sierra, Garrett Stutts, Iola, Texas Bred & Owned Red Reserve Heifer Calf Champion: DOS XX’s Stretch’s Ms Maggie, Braden Stutts, Iola, Texas Bred & Owned Red Yearling Champion Heifer: Ms Broken A Harper 116H, Audrey Acord, Madisonville, Texas Bred & Owned Red Reserve Yearling

Champion Heifer: Lady Boersma 20H, Ryan Boersma, Pittsburg, Texas BRED & OWNED BULL DIVISIONS Bred & Owned Bull Calf Champion: ACC Howdy 358H, Katherine Allen, Crockett, Texas Bred & Owned Reserve Bull Calf Champion: RSCC Sharp Dressed Man 129, Walker Williams, Wesson, Mississippi Bred & Owned Yearling Bull Champion: RAFTER L Rock Starr 157H7, Maddox Hartmann, Falls City, Texas Bred & Owned Reserve Yearling Bull Champion: SMART Dinero 804H1, Caryn Smart, Runge, Texas BRED & OWNED RED BULL DIVISIONS Bred & Owned Red Bull Calf Champion: KWM Mr Creedmores Yucatan, Kayden Mascheck, Eagle Lake, Texas

BRED & OWNED FEMALE DIVISIONS Bred & Owned Heifer Calf Champion: RAFTER L Jay Lo 157H8, Maddox Hartmann, Falls City, Texas Bred & Owned Junior Heifer Calf Champion: ACC Haley 25H6, Cleavie Allen, Crockett, Texas Bred & Owned Yearling Champion Heifer: Miss BH Dandy 334H1, Briana

(continued on page 30)

SHOW RESULTS

Bred & Owned, Ultra and Percentage Judge: Tyler Norvell, Tuttle, Oklahoma

NATIONAL JUNIOR BRANGUS SHOW 2021

Owned Judge: Ryan Cummings, Atascocita, Texas

BELTON, TEXAS

Grand Champion Bull SMART Dinero 804H1 Caryn Smart, Runge, Texas

Reserve Champion Bull RAFTER L Rock Starr 157H7 Maddox Hartmann, Falls City, Texas

Grand Champion Red Bull Broken A Hefner 841H Audrey Acord, Madisonville, Texas

Reserve Champion Red Bull GRC George L. 101G Marcela Garza, New Waverly, Texas

Grand Champion Bred & Owned Bull RAFTER L Rock Starr 157H7 Maddox Hartmann, Falls City, Texas

Reserve Champion Bred & Owned Bull ACC Howdy 358H Katherine Allen, Crockett, Texas

Reserve Champion Red Bred & Owned Bull KWM Mr Creedmores Yucatan Kayden Mascheck, Eagle Lake, Texas

Miss BH Dandy 334H1, Briana Hicks, Danbury, Texas Reserve Summer Yearling Champion Heifer: TCR Tiger Lilly 302H7, Waylon Hinze, Burton, Texas Yearling Champion Heifer: RAFTER L One Wish 150H6, Maddox Hartmann, Falls City, Texas Reserve Yearling Champion Heifer: MP Miss Delta 804H1, Stockton Shifflett, De Kalb, Texas Junior Champion Heifer: TCR Esmeralda 302G13, Bram Christensen, Angleton, Texas Reserve Junior Champion Heifer: WRC Miss Talley 915G83, Camille Burns, Wharton, Texas Senior Champion Heifer: TCR Ravenna 302G3, Bram Christensen, Angleton, Texas Reserve Senior Champion Heifer: Ms WAT El Dorado 541G6, Trevor Haney, Hope Hull, Alabama

Grand Champion Red Bred & Owned Bull Ms Broken A Harper 116H Audrey Acord, Madisonville, Texas (continued from page 29)

Bred & Owned Red Yearling Bull Champion: Broken A Hefner 841H, Audrey Acord, Madisonville, Texas FEMALE DIVISIONS Junior Heifer Calf Champion: PP Miss Kayleigh 915J1, Lana Tittor, Paradise, Texas Reserve Junior Heifer Calf Champion: 30

Supreme Judge: Cheramie Viator, Tomball, Texas

October 2021

Bar M Jolene 193J1, Weston Hinze, Burton, Texas Senior Heifer Calf Champion: RAFTER L Jay Lo 157H8, Maddox Hartmann, Falls City, Texas Reserve Senior Heifer Calf Champion: CMR Ms Addie 622H, Tanner Miller, Gilmer, Texas Summer Yearling Champion Heifer:

SHOW RESULTS

NATIONAL JUNIOR BRANGUS SHOW 2021

Grand Champion Cow-Calf Pair SB Ms Hot Stuff 924F15 McKenzie Tiemann, Brenham, Texas

Reserve Champion Cow-Calf Pair PP Miss Meredith 915F15 Lana Tittor, Paradise, Texas

Grand Champion Red Cow-Calf Pair BCC S.A 826G Lane Baker, Brenham, Texas

Reserve Champion Red Cow-Calf Pair CX Ms Legends Dream 71G April Villarreal, Brookshire, Texas

Grand Champion Ultra Cow-Calf Pair CF Blackbird Atlanta 378F Jesse Pinkston, Seffner, Florida

Reserve Champion Ultra Cow-Calf Pair DH Ms Halls LBS 46D 177F2 Lindley Alder, Star City, Arkansas

Red Reserve Yearling Champion Heifer: Ms Broken A Harper 116H, Audrey Acord, Madisonville, Texas Red Junior Champion Heifer: DOS XX’s Prime Time’s Aurora, Garrett Stutts, Iola, Texas Red Reserve Junior Champion Heifer: DOS XX’s Miss Brandi, Kayce Lopez, Fort Worth, Texas BULL DIVISIONS Bull Calf Champion: ACC Howdy 358H, Katherine Allen, Crockett, Texas Reserve Junior Bull Calf Champion: RSCC Sharp Dressed Man 129, Walker Williams, Wesson, Mississippi Yearling Champion Bull: SMART Dinero 804H1, Caryn Smart, Runge, Texas Reserve Yearling Champion Bull: Rafter L Rock Starr 157H7, Maddox Hartmann, Falls City, Texas Senior Champion Bull: CMR Josiah 488G, Logan Torbert, Galliano,

Louisiana Reserve Senior Champion Bull: PP Giorgio 915G20, Emma Tittor, Paradise, Texas RED BULL DIVISIONS Red Senior Bull Calf Champion: M&M Mr Hombre Powerstroke 504/H, Marcela Garza, New Waverly, Texas Red Reserve Senior Bull Champion: TX Home Run 53/H3, Tyler Tanecka, Columbus, Texas Red Yearling Champion Bull: Broken A Hefner 841H, Audrey Acord, Madisonville, Texas Red Reserve Yearling Champion Bull: KWM Mr Creedmores Yucatan, Kayden Mascheck, Eagle Lake, Texas Red Senior Champion Bull: GRC George L. 101G, Marcela Garza, New Waverly, Texas Red Reserve Senior Champion Bull: Villa’s First Hombre 71G, April Villarreal, Brookshire, Texas

RED FEMALE DIVISIONS Red Junior Heifer Calf Champion: PWM Miss GVM Val 841J, Rachel Matocha, La Grange, Texas Red Reserve Junior Heifer Calf Champion: MARVEL’S Miss Paisley, Kylie Ward, Christmas, Florida Red Senior Heifer Calf Champion: MCR TRIO’s Harmony 255/1, Ethan Rexroth, Anderson, South Carolina Red Reserve Senior Heifer Calf Champion: DOS XX’s Stretch’s Ms Sierra, Garrett Stutts, Iola, Texas Red Summer Yearling Champion Heifer: VILLA’s Ms Fantasy 957H10, Villa Ranch, Brookshire, Texas Red Reserve Summer Yearling Champion Heifer: DOS XX’s Dynamite’s Raven, Garrett Stutts, Iola, Texas Red Yearling Champion Heifer: KTS Ms Dixie 800H, Truitt Marks, Waxahachie, Texas

HF Ms Atlanta 35H CE

7.6 -1.0

Hollywood x Atlanta | 8/28/19

Big Lake x Three D | 10/1/20

Milk

6.6

0.3

2.8

1.2

-2

HF Ms Atlanta 35H3 Salacoa x Onstar | 1/8/20

October 2021

HF Crossfit 10H

Cross Fit x Harvester | 1/10/20

Milk

5.9

0.2

3.4

4.0

Bo Herndon - 912.293.1316 Sky Herndon - 912.245.0428 kevin ASBury - 850.252.7290 32

HF Ms Hollywood 40G2

HF Ms Big Lake 535H

Silacoa x Onstar | 1/2/20

L.G. Herndon, Jr Farms 1035 HWY56 West,Lyons, GA

WWW.LGHERNDONJRFARMS.COM

HF Never Surrender 129G10 Never Surrender x Atlanta | 11/23/19 CE

Milk

4.7

2.8

HF Atlanta 35H2 Atlanta x Onstar | 1/6/20

Milk

6.0

0.1

MB MS Atlanta 129D92

ATL of Salacoa X Yellowstone | 04-05-2016

HF MS never Surrender 129H15 Never Surrender x Atlanta | 12/25/20

HF MS Never Surrender 30J ET Never Surrender x Three D | 1/23/21

Milk

3.8

2.9

4.4

2.0

QVF Never Surrender 30H2 Never Surrender x Three D | 3/10/20

T3 Ms Three D 30D Three D x Atlanta | 9/16/16

Milk

4.5

1.3

4.3

2.4

3.7

1.1

SHOW RESULTS

NATIONAL JUNIOR BRANGUS SHOW 2021

High Point Individuals Novice:Harold Baxley, Florida - Junior: Carlee Taylor, Florida Intermediate: Ahna Sinclair, Missouri - Senior: Trevor Haney, Alabama

PHOTOGRAPHY PeeWee 1st Corbin Miller, Texas 2nd Hayden Pinkston, Florida 3rd Lynwood Baxley, Florida Novice 1st Cason Hayford, Florida 2nd Madelyn Nichols, Texas 3rd Jesse Pinkston, Florida Junior 1st Kallie Gordon, Texas 2nd Ross Donaho, Texas 3rd Quinn Burns, Texas Intermediate 1st Layton Parks, Louisiana 2nd Waylon Hinze, Texas 3rd Emma Tittor, Texas Senior 1st Kilee Pickett, Louisiana 2nd Trevor Haney, Alabama 3rd Helen Oglesby, Alabama COMPUTER GENERATED ADVERTISEMENT Novice 1st Talan Wayne Dean, Oklahoma 2nd Tyler Kasner, Texas 3rd Truitt Marks, Texas Junior 1st Lindsleigh Carte, Florida 2nd Ross Donaho, Texas 3rd Madelyn Eskew, Texas Intermediate 1st Weston Hinze, Texas 2nd Monte Eskew, Texas 3rd Cayla Albers, Texas 34

October 2021

Senior 1st Jacob Jones, Oklahoma 2nd Kayce Lopez, Texas 3rd Holli Baker, Texas ILLUSTRATION CONTEST 1st Natalie Walker, Arkansas VIDEO MARKETING 1st Paden Smith, Arkansas 2nd Talan Wayne Dean, Oklahoma 3rd Molly Parker, Arkansas COSTUME CONTEST 1st Kinsley Rhodes, Texas 2nd Layton Parks, Louisiana 3rd Ross Donaho, Texas QUIZ BOWL “BRANGUS JEOPARDY” Champion Team Jenna Jennings, Teegan Mackey, Shea Mackey, Briana Hicks Reserve Team: McKenzie Tiemann, Weston Hinze, Katy Wunderlich, Canute Janish ROGER AND JANET GREUEL SPEECH CONTEST Novice 1st Harold Baxley, Florida 2nd Paden Smith, Arkansas 3rd Kinsley Rhodes, Texas Junior 1st McKenzie Tiemann, Texas 2nd Ross Donaho, Texas 3rd Madison Hanson, Texas Intermediate 1st Ahna Sinclair, Missouri 2nd Camile Burns, Texas 3rd Weston Hinze, Texas

LOCATION: Belton, Texas

New Exhibitor Award Talan Wayne Dean

Senior 1st Teegan Mackey, Texas 2nd Trevor Haney, Alabama 3rd Briana Hicks, Texas LIVESTOCK JUDGING Novice 1st Truitt Marks, Texas 2nd Aaron Towns, Texas 3rd Ali Tiemann, Texas Junior 1st Savanna Hanson, Texas 2nd McKenzie Tiemann, Texas 3rd Gracie Smith, Texas Intermediate 1st Waylon Hinze, Texas 2nd Kaily Crittenden, Texas 3rd Weston Hinze, Texas Senior 1st Briana Hicks, Texas 2nd Caryn Smart, Texas 3rd Whittney Watts, Mississippi Adult 1st Levi Douglass, Texas 2nd Paul Wunderlich, Texas 3rd Kyle Stutts, Texas SKILL-A-THON PeeWee 1st Brynlee Buzzard, Texas 2nd Anabelle Thorton, Texas 3rd Cara Jane Hayford, Florida Novice 1st Henry Urban, Kansas 2nd Tack Farris, Texas 3rd Cleavie Allen, Texas

SHOW RESULTS

NATIONAL JUNIOR BRANGUS SHOW 2021

2021-2022 IJBBA Board of Directors

Junior 1st McKenzie Tiemann, Texas 2nd Camille Quebeadeaux, Louisiana 3rd Isabelle Parkey, Texas Intermediate 1st Garrett Stutts, Texas 2nd John Tyler Wells, Mississippi 3rd Ahna Sinclair, Missouri Senior 1st Jaxon Allen, Oklahoma 2nd Briana Hicks, Texas 3rd Cassidy Eramo, Florida Adult 1st Liz Warren, Texas 2nd Shea Mackey, Texas 3rd Paul Wunderlich, Texas TEAM FITTING Champion Team Kaleb Horner, Waylon Hinze, Briana Hicks Reserve Team Eris Basey, Weston Hinze, Lane Baker SALESMANSHIP Novice/Junior Champion Team Truitt Marks, Tristen Pfeil, Maddie Eskew Novice/Junior Reserve Champion Team Katherine Allen, Cleavie Allen, Carlee Taylor Intermediate/Senior Champion Team Samuel Belt, Trevor Haney, Stratton Walk Intermediate/Senior Reserve

Champion Team Briana Hicks, Teegan Mackey, Camille Burns SHOWMANSHIP Novice 1st Kinley Pfeil, Texas 2nd Emily Pfeil, Texas 3rd Ali Tiemann, Texas 4th Kinley Ward, Florida 5th Aaron Towns, Texas 6th Presley Robertson, Texas Junior 1st Roxton Stone, Texas 2nd Savana Payne, Texas 3rd Savana Hanson, Texas 4th Tristen Pfeil, Texas 5th Carlee Taylor, Florida 6th McKenzie Tiemann, Texas Intermediate 1st Maddox Hartmann, Texas 2nd Connor Ward, Florida 3rd Weston Hinze, Texas 4th Kaily Crittendon, Texas 5th Railee Steele, Florida 6th Waylon Hinze, Texas Senior 1st Briana Hicks, Texas 2nd Jordan Baldridge, Texas 3rd Dalton McKee, Texas 4th Trevor Haney, Alabama 5th Caryn Smart, Texas 6th Macy Marek, Texas HERDSMANSHIP 1st Oklahoma TASTE OF STATES 1st Texas

2021-2022 IJBBA Queen Payge Dupre

LONGEST DISTANCE TRAVELED Ward family, Christmas, Florida BARNYARD OLYMPICS Champion Team Paden Smith, Paxton Smith, Wyatt Jackson, Emily Jackson, Talan Wayne Dean, Jacy Leech, Joshua Walker, and Michael Pritchard FROG & CHURN AWARD Logan Torbert, Louisiana GEORGIANNE MYERS AWARD Cindy Posey, Oklahoma NEW EXHIBITOR AWARD Talan Wayne Dean, Oklahoma HIGH POINT INDIVIDUALS Novice: Harold Baxley, Florida Junior: Carlee Taylor, Florida Intermediate: Ahna Sinclair, Missouri Senior: Trevor Haney, Alabama 2021-2022 IJBBA BOARD OF DIRECTORS President: April Villarreal, Texas Ex-Officio: Jacob Jones, Oklahoma Queen: Payge Dupre, Florida Director: Briana Hicks, Texas Director: Cassidy Eramo, Florida Director: Jaxon Allen, Oklahoma Director: Samuel Belt, Texas Director: Lauren Burton, Texas Director: Tyler Towns, Texas Director: Jayden Pinkston, Florida Director: Kaily Warren, Texas 2021-2022 IJBBA QUEEN Payge Dupre, Florida 35

FEATURE ARTICLE

TREY CUEVAS’ PATH TO

T3 Brangus by Deanna Nelson-Licking

Mississippi Brangus breeder Trey Cuevas’ passion for cattle started when he was a young child, showing Brangus cattle in 4-H and FFA. While in high school, the cattle took a backseat to baseball, a sport he went on to play in college. Following graduation Trey wanted another hobby. “My dad was out of the registered cattle business but had around 100 commercial females. I purchased registered stock and tried to put together the best herd I could. Larry Fitzgerald and Terry Loftis really helped me get to where I am today.” Trey and his wife Holly have been married for seven years and have a four-year-old daughter, Harrison Kate who loves the farm, and they live in Purvis, Mississippi. T3 Brangus is focused on improving their herd through artificial insemination (AI) and collecting embryos from top donor females and transferring them to recip cows. The intensive AI and embryo program has paid off for the Cuevas’ as they sold the bull, T3 Broadway 30E, for $67,500 to ST Genetics and a 23H Big Town heifer for $80,000 to Tuna Rosa Ranch. They also bred and sold T3 Ms Three D 30D for $25,000 as an open heifer to Quail Valley Farms and then later partnered back on her for $65,000 with L.G. Herdon Farms. That cow is now one of the dominant donor cows in the breed today. “It is awesome to have your stamp and logo on a female of that quality,” Trey said. Trey was working in the sporting goods industry but being constantly on the road and never being home was tiring. He was given an opportunity to come into the trash industry. “I have masters in sports management and sports advertising and now I’m talking trash. I didn’t go to college to get into trash but I love it.”

Trey, Holly, and Harrison Kate Cuevas of T3 Brangus, Purvis, Mississippi.

October 2021

FEATURE ARTICLE His position with Waste Pro USA requires Trey to be there five out of seven days but when it counts, he is home with his cattle. “Breeding, embryo work, and calving, I’m there. The trash industry is like the cattle industry, things are never the same, and you never get complacent. Also, it is a service industry, dealing with people day to day just like the cattle industry. Both teach you how to work with people, and deal with different types of personalities.” Trey’s father, Ricky Cuevas, handles most of the day-today management. “It is always good to have a father there to oversee everything, make sure things are being handled like you want.” Trey employs three full-time guys and in the busy season, will hire four to five day workers. “Finding good help can be hard but luckily we have been good to our guys.” T3 Brangus runs about 175 fall calving females and roughly 225 spring calving cows and heifers. Trey focuses much of his time studying the best breeding matches for his females, flushing top females, and implanting his own and purchased embryos in his herd. His heifer program is also focused on AI breeding as well. “It is costly, but we see the results in the end, building on good foundations and cultivating the bottom of the triangle of our program. We have been hot and heavy on the embryo work, so we are going to back off a bit to let them succeed on their own, as I believe fertility is the biggest asset for a cow-calf outfit.” Trey still has pasture breeding rights to Broadway and Tinseltown. “To still have those bulls walk in the pasture it’s always a bonus. We will put embryos in registered females, I can get carried away putting in embryos, so we need really good clean-up bulls.” They sell cattle through the Salacoa Valley Farms sale,

Quail Valley Farms sales, and a number of other Brangus video sales throughout the year. He also will buy quality cattle that he feels will improve his genetics. “If I buy a $20,000 female, I’m thinking, ‘How quickly can I pay her off to make a profit by selling enough progeny to get to making money on her?’” “T3 Brangus has a good product, I don’t go to these sales with a poor cow, those kind go to the stock yards. Selling cattle is like an oil change, the customer is going to need (continued on page 38)

Ricky and Trey Cuevas at their first Brangus sale in 2010.

T3 MS Tinseltown 30G is a deep female out of 30D. (Ideal Video-Wade Fisher)

FEATURE ARTICLE (continued from page 37)

another oil change and if you do a good job he will come back. My family operates a catfish restaurant and my grandfather always told me they will try you one time, if they like it, they will tell everyone and if they don’t like it they will tell everyone,” Trey said. T3 Brangus traditionally puts up around 1,800-2,000 round bales of hay, but with 2021 being a really wet summer, haying has been more difficult. “We believe in creep feeding our calves, especially during breeding time to get the mothers in the best shape for breeding back.” They wean on a grass ration and grain to help mature the heifers for breeding. The calves are preconditioned and backgrounded for 45 days and they usually sell a pot load of steers and the low-end of the heifers to a local order buyer and they also sell some through the local sale barns. In addition to the consignment sales, they also sell some private treaty. Trey is interested in maybe retaining ownership of his calves in the future and following them as they are fed and working with the IBBA Commercial Marketing Committee’s feeder program. “The point is to be able to prove that Brangus cattle are heat tolerant and grade well in order to sell them to the public eye. We all need to be collecting the data on the calves and publish how they yield and to see the numbers, so we

October 2021

don’t get docked because of the ear.” A large part of Trey’s marketing method for his females and bulls is Facebook and social media. Cattle Solutions and Wade Fisher help with videoing and photographing the cattle for specific sales and catalogs. In addition to all his other interests and duties, Trey was recently elected to the Board of Directors with the International Brangus Breeders Association Eastern Region and is also on the Board of the Southeast Brangus Breeders Association. Trey feels that the key to his success is doing his homework and asking the questions he needs to ask to get it right. “We use a lot of bulls, I used to use the highest selling bulls, but is he great? Yes, but is he proven? No. I need to wait until bulls are proven, I don’t mind being a year behind everyone else, by using bulls that work. The catalogs are full of new bulls, we never hear about the older proven bulls but occasionally I do use some young bulls.” Trey feels that producers can work to improve their herds. “Watch the bulls through the year and ask breeders what they think of the calves. I don’t believe you only have to buy from one person, if it fits your herd go for it. Just don’t be afraid to ask questions. By breeding to proven bulls you are setting yourself up for less mistakes.”

COMMITTEE UPDATE

REGSTR ADVISORY COMMITTEE UPDATES by Brad Wright, Regstr Advisory Committee chairman For those that are unaware, the IBBA board designated a special Regstr Advisory committee in December 2020. The advisory committee consists of a great cross section of Regstr users that have a unique background to not only advise, but to test and validate new processes. The committee members are Brad Wright, Mike Weathers, Cindy Holbert, Cody Gariss, Lisa Neal, Jessica Hoerster, Jeremy Jackson, Rob Singleton and Mary Douglass. This committee has been working diligently with Dr. Wilkes and Andrew Sicotte to assist in identifying priority items needed to improve the user experience of Regstr so that members can effectively manage all aspects of their registered Brangus cattle. One of the first major items tackled was to revamp the transfer screen. Improvements to this screen not only make it easier to transfer cattle to buyers, but there were also important underlying rules that needed to be accounted for at this level in order to move on to other phases. Proper tracking of ownership history is vital to our association rules. We also used this opportunity to build in breeding logs and tracking. The breeding logs were very important in enhancing rules for buyers to register resulting progeny, identify potential needs for DNA due to multi-sire exposures and lay the groundwork to enhance data collection that can impact accuracy of our fertility traits. By the time you are reading this, the next major development will be launched- registration. A complete revamp of the registration process will greatly improve the efficiency of registration and the intuitiveness of the system. For those that like to import data from outside sources, this will be available for all members to populate the registration screen. Even for those entering individual calves, the data will lay into a more familiar spreadsheet flow and will guide the user through each step and features like the breeding logs will be integrated to suggest the most probable sires. With improvements in validation rules, the issues seen with prefixes and generations should be fixed. The new registration feature will be the biggest improvement since Regstr was launched. As with anything new, it will take some time to get used to the new navigation, but Dr. Wilkes has done an outstanding job in preparing tutorials that are available to all members. The committee members have been very hands on 40

October 2021

in developing these features and all will be willing to discuss any questions that may arise as new processes are embraced. Another major component of the registration rebuild is to improve staff function to edit animals and data within the database. We know there will be errors and changes that need to be made and it is imperative that these changes be able to be made with minimal opportunities for human error and as little manual manipulation as possible. This means building out the edit, so that if a sire changes, prefix and generation are automatically recalculated. By automating this process, the data integrity processes that are vital to a sound database will stay intact. Once registration is launched, the next item on the priority list is to assist the staff with a more automated approach to DNA parent verification. The current DNA ordering system has been very efficient in submitting new samples, however, there is still a back log in calling parentage and returning results to members. Most of this is due to the manual nature of the parent verification process. There are solid plans in place to help automate this function that will not only get results back faster, but also free up the staff to help concentrate on problem animals that need more assistance to solve. Outside of these big items are some on-going improvements to user features. There are layout changes coming to help improve flow and functionality and a complete rework of the search functions to be able to look up animals more easily and search the database for EPD parameters that can help your herd. As progressive animal breeders, it is imperative to be able to search the IBBA database for genetics that can be utilized to improve your herds. Having a viable EPD search tool has been one of the most requested improvements and will certainly be addressed. It is important to realize that changes take time, but the staff and this committee are focused on building the best registry system in the industry. We are always open to ideas and suggestions and hope that anyone with ideas, problems, and most importantly solutions, continue to reach out and let us know what you think. For more information or to provide feedback contact Brad Wright at brad@ranchhandanalytics.com.

NOVEMBER 19-20, 2021 CAVENDER’S NECHES RIVER RANCH

NECHES RIVER RANCH ROAD • JACKSONVILLE, TX 260 BRANGUS AND ULTRABLACK BULLS: 110 COMING TWO-YEAR OLDS, 150 YEARLINGS

35 CHAROLAIS BULLS

85 HAND-SELECTED, FRONT-END

BRANGUS AND ULTRABLACK FEMALES We didn’t hold anything back selecting cattle for this event. 9 proven donor cows are selling!

575 COMMERCIAL FEMALES

Sorted by type and pregnancy status in groups of 5-10 head

100 Brangus & Super Baldy - Pairs Out of Cavender Brangus Bulls Both AI-Sired and Natural Service Calves 250 Brangus & Super Baldy - Heavy Bred Both AI and Natural Service Pregnancies 105 Open Brangus - Ready to Breed 50 Tigerstripe - Heavy Bred to Cavender Ultrablack Bulls 80 F1 Black - Heavy Bred to Cavender Ultrablack Bulls

THURSDAY, NOVEMBER 18 8:00 AM

Cattle Available for Viewing

FRIDAY, NOVEMBER 19 8:00 AM

Cattle Available for Viewing

12:00 PM

Commercial Female Sale Begins

5:00 PM

Registered Female Sale Begins Dinner to Follow

SATURDAY, NOVEMBER 20 8:00 AM

Cattle Available for Viewing Breakfast Will be Served

11:00 AM

Lunch

12:00 PM

Bull Sale Begins

REQUEST A CATALOG: CDPBrangus.com info@CDPBrangus.com 903-747-1136 41

260 BRANGUS AND ULTRABLACK BULLS: 110 COMING TWO-YEAR OLDS, 150 YEARLINGS

35 CHAROLAIS BULLS

NOVEMBER 20, 2021 | 12:00 PM

2H2

COWBOY CUT X THREE D

99H3

RESOURCE X MAGNUM

240H

RESOURCE X NEXT STEP

55H5

RESOURCE X GARRETT

99H23

CROSS FIT X THREE D

63H24

THREE D X BENCHMARK

415H1

THREE D X CAPITALIST

FREE FREIGHT

10 head of bulls or more

PROVEN GENETICS, TRUSTED BRAND CDPBRANGUS.COM 42

October 2021

99H24

CASH FLOW X THREE D

468H19

EPIC X THREE D

We are the new brand standard of excellence and your go-to resource for navigating this fast-moving and ever-changing industry.

468H21

LAND LINE X TRADITION

7139H2

CAPITAL GAIN X TRADITION

1062H12

CAPITAL GAIN X TRADITION

468H51

LAND LINE X THREE D

817H10

CAPITAL GAIN X BLACKCAP

1062H14

CAPITAL GAIN X TRADITION

FREE FREIGHT

Sale Contacts

734H

INNOVATION X EMPIRE

817H16

SPECIAL DELIVERY X BLACKCAP

1373H19

BRICKHOUSE X THREE D

10 head of bulls or more

Craig Green 870-834-1976

Grady Green 870-314-3673

Joe Cavender 903-571-1209

Justin Matejka 903-521-1070

John Milam 870-310-0781

Auctioneer Doak Lambert

REQUEST A CATALOG: CDPBrangus.com info@CDPBrangus.com 903-747-1136 43

• 9 PROVEN DONOR COWS SELL • Many females out of famous donors and great Brangus legends in the CDP Sire Group – plus highly proven Angus sires and dams! We didn’t hold anything back!

Legends such as Three D, CB Tradition, Coronado, DMR Empire, CB Capital Gain and Brickhouse. Plus some exciting young females, pairs and services by new future direction sires such as DMR Cash Flow, DMR Crossroads, DMR Investment, CB Prime Cut, CB Oracle, CB Masterpiece, CB Special Delivery, CB Land Line and CB Wrangler out of the CDP programs represented.

2H13

LAND LINE X THREE D

535H27

EMPIRE X CAPITALIST

924H10

EMPIRE X ELDORADO

415H6

EMPIRE X CAPITALIST

675H20

EMPIRE X MAJESTIK BEACON

415J3

JETHRO X CORONADO

FREE FREIGHT

Sale Contacts 44

October 2021

10 head of bulls or more

Craig Green 870-834-1976

Grady Green 870-314-3673

Joe Cavender 903-571-1209

Justin Matejka 903-521-1070

John Milam 870-310-0781

Auctioneer Doak Lambert

468H68

EMPIRE X FINAL ANSWER

795H14

FINAL CUT X CORONADO

1523J

WRANGLER X ENCANTADO

REQUEST A CATALOG: CDPBrangus.com info@CDPBrangus.com 903-747-1136

• THE PREMIER BREED EVENT •

85 HAND-SELECTED, FRONT-END

BRANGUS AND ULTRABLACK REGISTERED FEMALES NOVEMBER 19, 2021 | 5:00 PM | DINNER TO FOLLOW

60H9

ELDORADO X BASIN LUCY

535H2

415H4

LAND LINE X TRADITION

535A8

EMPIRE X ELDORADO

60C2

103H2

TRAIL BOSS X TRADITION

468B

CORONADO X BRIGHT SIDE

PASSPORT X BASIN LUCY

468C9

THREE D X REAL DEAL

NUFF SAID X PATTON

1062C

TRADITION X SUNSHINE

PROVEN GENETICS, TRUSTED BRAND CDPBRANGUS.COM

commercial cowherdS

SeedStock Breed leading Brangus & Ultrablack genetcis.

Bulls built for the commercial cow market by commercial cattlemen.

Fed cattle +

Real-world performance data from CDP sired calves.

= Validation oF GeneticS caVender rancheS 2020-2021

Primarily Brangus bulls on Brangus-type cattle & Ultrablack CDP bulls on F1-base cattle. 857 head total

87% 64% 3.26

leto FarmS 2021

Predominantely Brangus-based commercial cowherd sired 100% by CDP bulls. 202 head total

89% 64% 2.87 43%

CHOICE OR PRIME AVG. DRESSING % AVG. YIELD GRADE

JohnSton BranGuS 2021

Predominantely Brangus-based commercial cowherd sired 100% by CDP bulls. 317 head total

89% 64% 3.00

CHOICE OR PRIME AVG. DRESSING % AVG. YIELD GRADE CERTIFIED ANGUS BEEF

CHOICE OR PRIME AVG. DRESSING % AVG. YIELD GRADE

Data is from commercial cowherds ranging from Texas to Alabama. All fed at NextGen Feedyard in Hugoton, KS.

CDP-sired commercial Brangus female averages from Fall 2020 and Spring 2021 CDP sales – $2,516 pairs, $1,877 bred heifers

CDP FOUNDING PARTNERS

JOE CAVENDER

JOHN MILAM

DAVID WOOD

WATKINS JOHNSTON

CAVENDER RANCHES JACKSONVILLE, TX

DRAGGIN’ M RANCH EL DORADO, AR

DOUBLE W RANCH MCCOMB, MS

JOHNSTON BRANGUS LETOHATCHEE, AL

Thanks from CDP Brangus founding partners to the following three progressive operations joining forces in CDP:

ONE OF THE GRAMS EM PR IER PRO EXICO M F O L IN AL

GARY & KRISTI SEWELL

JIMMY TRICE & FAMILY

RAUL ELIAS & FAMILY

SEWELL CATTLE COMPANY INC. EL DORADO, AR

TTT BRANGUS FARM FAYETTE, AL

ELIAS BRANGUS SONORA, MX

SHOW RESULTS

LOCATION: Belton, Texas

2021

JUDGE: Jennifer Parker, Chilton, Texas

Grand Champion Female RAFTER L One Wish 150H6 Lucherk Cattle, Poth, Texas

Reserve Champion Female TCR Tiger Lilly 302H7 Waylon Hinze, Burton, Texas

Grand Champion Red Female KTS Ms Dixie 800H KTS Cattle, New Ulm, Texas Marks Farms, Waxahachie, Texas

Reserve Champion Red Female Ms Sendero Galaxy 59G8 Sendero Red Brangus, Laredo, Texas TRIO Cattle & Genetics, Mabank, Texas

Grand Champion Ultra Female WL Miss Kimora 701H Briana Hicks, Danbury, Texas

Reserve Champion Ultra Female WC Miss Happy Hour 406H6 Wyman Creek Cattle, Summersville, Missouri Lazy 3 Cattle, Tomball, Texas

FEMALE DIVISIONS Junior Heifer Calf Champion: Bar M Jolene 193J1, Weston Hinze, Burton, Texas Reserve Junior Heifer Calf Champion: PP Miss Kayleigh 915J1, Pack Ponderosa, Boyd, Texas Senior Heifer Calf Champion: RAFTER L Jay Lo 157H8, Lucherk Cattle, Poth, Texas Reserve Senior Heifer Calf Champion: FARRIS Ms Wheelhouse 15H, Farris Ranching Company, Tuscola, Texas Summer Yearling Champion Heifer: TCR Tiger Lilly 302H7, Waylon Hinze, Burton, Texas Reserve Summer Yearling Champion Heifer: SJCC Hennessey 804H8, Roxton Stone, Staton, Texas Yearling Champion Heifer: RAFTER L One Wish 150H6, Lucherk Cattle, Poth, Texas Reserve Yearling Champion Heifer: GKB Full Swing 150H2, GKB Cattle, Waxahachie, Texas Junior Champion Heifer: TCR Esmeralda 302G13, Triple Crown Ranch, Angleton, Texas Reserve Junior Champion Heifer: CMR Ms Jentri 915G, Dalton McKee and McKee

Cattle Company, Tatum, Texas Senior Champion Heifer: TCR Ravenna 302G3, Triple Crown Ranch, Angleton, Texas Reserve Senior Champion Heifer: RSCC Ms Victoria, Tyler Towns, Bryan, Texas RED FEMALE DIVISIONS Red Junior Heifer Calf Champion: PWM Miss GVM Val 841J, Rachel Matocha, La Grange, Texas Red Reserve Junior Heifer Calf Champion: MARVEL’S Miss Paisley, W5 Cattle, Christmas, Florida Red Senior Heifer Calf Champion: MCR TRIO’s Harmony 255/1, TRIO Cattle & Genetics, Mabank, Texas & McDonald Ranches, College Station, Texas Red Reserve Senior Heifer Calf Champion: Ms MBJ Heather 225H4, MBJ Ranch, Wharton, Texas Red Summer Yearling Champion Heifer: KTS Ms Jenna 135H2, KO’s Cattle Service, Waxahachie, Texas & KTS Cattle, New Ulm, Texas Red Reserve Summer Yearling Champion Heifer: VILLA’s Ms Fantasy 957H10, Villa Ranch, Brookshire, Texas Red Yearling Champion Heifer: KTS Ms Dixie 800H, Marks Farms, Waxahachie, Texas

Red Reserve Yearling Champion Heifer: KTS Ms Barbara 23H, KO’s Cattle Service, Waxahachie, Texas & KTS Cattle, New Ulm, Texas Red Junior Champion Heifer: Ms Sendero Galaxy 59G8, TRIO Cattle & Genetics, Mabank, Texas & Sendero Red Brangus, Laredo, Texas Red Reserve Junior Champion Heifer: DOS XX’s Prime Time’s Aurora, Dos XX’s Cattle Company, Washington, Texas Red Senior Champion Heifer: Ms MBJ-JM Gata 236G, MBJ Ranch, Wharton, Texas Red Reserve Senior Champion Heifer: DOS XX’s Miss Ruby Lynn, Dos XX’s Cattle Company, Washington, Texas ULTRA FEMALE DIVISIONS Ultra Junior Heifer Calf Champion: WC Miss Jasmine 608J2, Wyman Creek Cattle, Summersville, Missouri Ultra Reserve Junior Heifer Calf Champion: Miss Broken A Jewel 14J, Broken A Ranch, Madisonville, Texas Ultra Senior Heifer Calf Champion: WC Miss Happy Hour 406H6, Wyman Creek Cattle, Summersville, Missouri & Lazy 3 Cattle, Tomball, Texas (continued on page 46)

SHOW RESULTS LOCATION: Belton, Texas

Grand Champion Cow-Calf Pair PP Miss Cheridan 915G1 Pack Ponderosa, Boyd, Texas

Grand and Reserve Champion Pen of Heifers MP Brangus, Waco, Texas

Reserve Champion Cow-Calf Pair PP Miss Meredith 915F15 Pack Ponderosa, Boyd, Texas

Grand Champion Pen Bulls Villa Ranch, Brookshire, Texas

Grand Champion Red Cow-Calf Pair BCC S.A 826G Lane Baker, Brenham, Texas

Reserve Grand Champion Pen Bulls Belt Brangus, Gatesville, Texas

Reserve Champion Red Cow-Calf Pair CX Ms Dream Forever 3011G W5 Cattle, Christmas, Florida 46

2021

October 2021

(continued from page 45) Ultra Reserve Senior Heifer Calf Champion: CT Ms Aggie 698H, Taylor Made Cattle Co., Lakeland, Florida Ultra Summer Yearling Champion Heifer: WL Miss Kimora 701H, Briana Hicks, Danbury, Texas Ultra Reserve Summer Yearling Champion Heifer: AK Ms Daisy 082H, Brull Brangus, Atchison, Kansas Ultra Yearling Champion Heifer: Hannah, Savannah Hanson and Hanson Cattle Company, Dayton, Texas Ultra Reserve Yearling Champion Heifer:

JUDGE: Jennifer Parker, Chilton, Texas

KK Miss Royalty 263H, Diamond K Ranch, Hempstead, Texas Ultra Junior Champion Heifer: WL Miss Shady Lady 701G, Briana Hicks, Danbury, Texas Ultra Reserve Junior Champion Heifer: WC Miss Grace 188G, Wyman Creek Cattle, Summersville, Texas Ultra Senior Champion Heifer: MCC Gypsy 1028G, Maxwell Cattle Company, Ponder, Texas BULL DIVISIONS Junior Bull Calf Champion: HCT Mr Lambert’s Callum, Harper Cattle and Timber, Haines City, Florida Reserve Junior Bull Calf Champion: MP Mr Magnum 804J65, Lucherk Cattle, Poth Texas and MP Brangus, Waco, Texas Senior Bull Calf Champion: ACC Howdy 358H, Allen Cattle Company, Crockett, Texas Reserve Senior Bull Calf Champion: Villas Mr Dynamite 74H6, Villa Ranch, Brookshire, Texas Summer Yearling Champion Bull: Rafter L Rock Starr 157H7, Lucherk Cattle, Poth, Texas Reserve Summer Yearling Champion Bull: Suhn’s Stock Broker 30H22, Wyatt Jackson and Jackson’s Double J Brangus, Gentry, Arkansas Junior Yearling Champion Bull: GKB Halestorm 804H20, GKB Cattle, Waxahachie, Texas Reserve Junior Yearling Champion Bull: WRC Mr Elegido 7134H, KO’s Cattle Service, Waxahachie, Texas & Williams Ranch Company, Floresville, Texas Senior Yearling Champion Bull: MP Mr Hydro 767G3, MP Brangus, Waco, Texas Reserve Senior Yearling Champion Bull: DDD American Dream 150G18, Lucherk Cattle, Poth, Texas & MP Brangus, Waco, Texas Junior Champion Bull: GBB Resistol 789G4, G Bar Brangus, Beckville, Texas Senior Champion Bull: GBB Long Branch 915F6, G Bar Brangus, Beckville, Texas Reserve Senior Champion Bull: CMR Josiah 488G, Logan Torbert and Torbert Cattle Co., LLC, Galliano, Louisiana RED BULL DIVISIONS Red Senior Bull Calf Champion: Dos XX’s Dynamite’s Hercules, Dos XX’s Cattle Company, Washington, Texas Red Reserve Senior Bull Champion: Mr Sendero Horsepower 59H3, TRIO Cattle & Genetics, Mabank, Texas and Sendero Red Brangus, Laredo, Texas Red Summer Yearling Champion Bull: KWM Mr Creedmores Yucatan, Kayden Wyatt Mascheck, Eagle Lake, Texas Red Reserve Summer Yearling Champion Bull: TX Dream Forever 68/H1, Tanecka

SHOW RESULTS

LOCATION: Belton, Texas

2021

JUDGE: Jennifer Parker, Chilton, Texas

Grand Champion Bull GKB Halestorm 804H20 GKB Cattle, Waxahachie, Texas

Reserve Champion Bull MP Mr Hydro 767G3 MP Brangus, Waco, Texas

Grand Champion Red Bull GRC George L. 101G EEDM Show Cattle, New Waverly, Texas

Reserve Champion Red Bull Broken A Hefner 841H Broken A Ranch, Madisonville, Texas

Grand Champion Ultra Bull MC Ranger 924H9 GKB Cattle, Waxahachie, Texas

Reserve Champion Ultra Bull MCC Hard On The Rocks 1149H Maxwell Cattle Co., Ponder, Texas

Ranch, Columbus, Texas Red Junior Yearling Champion Bull: Broken A Hefner 841H, Broken A Ranch, Madisonville, Texas Red Reserve Junior Yearling Champion Bull: MCC Hot Shot 72H, Maxwell Cattle Company, Ponder, Texas Red Senior Yearling Champion Bull: Villa’s First Hombre 71G, Villa Ranch, Brookshire, Texas Red Reserve Senior Yearling Champion Bull: Dos XX’s Dynamite’s Fusion, Hanson Cattle Company, Dayton, Texas Red Junior Champion Bull: CX Dream’s Royalty 3G, Cox Excalibur Brangus, Katy, Texas Red Reserve Junior Champion Bull: Mr MBJ Guapo 124G2, MBJ Ranch, Wharton, Texas Red Senior Champion Bull: GRC George L. 101G, EEDM Show Cattle, New Waverly, Texas Red Reserve Senior Champion Bull: CX Dream Changer 41G, Cox Excalibur Brangus, Katy, Texas ULTRA BULL DIVISIONS Ultra Junior Bull Calf Champion: WC The Jester 188J, Wyman Creek Cattle,

Summersville, Missouri Ultra Senior Bull Calf Champion: MP Mr Braveheart 535H5, Macy Marek, El Campo, Texas Ultra Summer Yearling Champion Bull: MCC Hard on the Rocks 1149H, Maxwell Cattle Company, Ponder, Texas Ultra Reserve Summer Yearling Champion Bull: WC Hennessey 604H, Wyman Creek Cattle, Summersville, Missouri Ultra Junior Yearling Champion Bull: MC Ranger 924H9, GKB Cattle, Waxahachie, Texas Ultra Reserve Junior Yearling Champion Bull: PCC Potente 307H4, KO’s Cattle Service, Waxahachie, Texas & Peirce Cattle Company, Hockley, Texas Ultra Senior Champion Bull: RLJ Atlanta’s Big Cat 541G, Railee Steele, Alachua, Florida GROUPS Champion Produce of Dam: Lucherk Cattle, Poth, Texas Champion Junior Get of Sire: MP Brangus, Waco, Texas Champion Breeder’s Herd: Triple Crown Ranch, Angelton, Texas Red Champion Produce of Dam: Maxwell Cattle Company, Ponder, Texas

Red Champion Senior Get of Sire: Dos XX’s Cattle Company, Washington, Texas Red Champion Breeder’s Herd: Cox Excalibur Brangus, Katy, Texas Ultra Champion Produce of Dam: Brianna Hicks, Danbury, Texas Ultra Champion Breeder’s Herd: Wyman Creek Cattle Company, Summersville, Missouri PEN SHOW Champion Pen of Heifers DDD Birdget 118H2, DDD Call Me Barbie 804H24, DDD Miss Barbara 804H21 MP Brangus, Waco, Texas Reserve Champion Pen of Heifers MP Ms Katie 767H1, MP Miss Impress 767G6, MP Miss Final Beauty 767G5 MP Brangus, Waco, Texas Champion Pen of Bulls Villa’s Coronado 30H6, Villa’s Dynamite 74H5, Villa’s Icon 415H Villa Ranch, Brookshire, Texas Reserve Champion Pen of Bulls BBR Wizard 123H2, BBR Wizrd 675H, SB Wizrd 331H, Belt Brangus, Gatesville, Texas

ASSOCIATION AFFILIATE

SUPPORTING THE NEXT GENERATION: COME JOIN THE INTERNATIONAL BRANGUS AUXILIARY! Each year, members of the International Brangus Auxiliary (IBA) have the awesome opportunity to devote our time and energy to the members of the International Junior Brangus Breeder’s Association (IJBBA). IBA is made up of dedicated individuals whose sole purpose is to assist with furthering the education of our next generation of junior Brangus members through scholarships, and to support them throughout the year at various events. Each year, qualified IJBBA high school seniors and college undergraduates are awarded scholarships in support of their education. Often times, this money is given in memory of someone affiliated with the Brangus breed who came before them. During the National Junior Brangus Show you will see

members of the IBA supporting the Brangus juniors and their families by sponsoring the IJBBA hospitality room, preparing a pancake breakfast for all attendees, and ending with the presentation of scholarships at the awards banquet. In addition, Brangus promotional items are taken to all Brangus events and sold to raise funds. Expanding the IBA membership is an ongoing goal for each of us. As a member of IBBA, your input and Brangus experience are invaluable to the IBA organization, but more importantly to our Brangus juniors. Come join us as we celebrate coming out of a very difficult time for our Brangus families and our country, and look forward to the success of 2021. We encourage you to be a part of an organization that supports such a fine group of young people and future leaders!

To join the International Brangus Auxiliary (IBA) please fill out the form below and mail it along with your check to: Janet Greuel, Treasurer 438 Price Road Brooks, GA. 30205

Name: ______________________________________ MEMBERSHIP: Spouse: _____________________________________

_____ $25 Annual Dues _____ New _____ Renewal I WOULD LIKE TO HELP:

Address: _____________________________________ _______ Officer ________ Committee City: ________________________________________

_______ Director ________ Not at this time Please feel free to share your ideas for a more effective IBA:

State: _________________ ZIP: __________________ Brangus Promotion ______________________________ Phone: ______________________________________ Fun Socials ___________________________________ Fundraising ___________________________________ Email: ______________________________________ Meetings ____________________________________ 48

October 2021

$40 Per Unit

SUHN’S TRAIL BOSS 30B3

$40 Per Unit

CED BW WW 5.0 1.6 40 10%

YW 82

10%

M TM CEM SC REA 7 27 4.2 1.83 0.69 20%

10%

IMF FT 0.31 -0.036

GENEPLUS $50 Per Unit

GENEPLUS

$40 Per Unit

GENEPLUS $40 Per Unit

CED BW WW 5.4 0.3 39 10%

YW 72

15%

M TM CEM SC 3 22 3.5 1.84

GENEPLUS GENEPLUS

REA IMF FT 0.80 0.25 -0.040 3%

15%

SALESummaries

MBJ & TRIO “POWER OF THE BRANDS” SALE MBJ RANCH, WHARTON, TEXAS | SEPTEMBER 11, 2021 An enthusiastic crowd of Red Brangus breeders and guests from across the southern U.S. and Mexico converged at MBJ Ranch in Wharton, Texas for the MBJ & TRIO Power of the Brands Sale. By the final drop of the gavel, 35 buyers from Texas, Florida, Arkansas, Alabama, and the Mexico states of Jalisco, Nuevo Leon, and Veracruz had acquired the 65 lots of Red Brangus cattle and genetics offered by MBJ Ranch, TRIO Cattle & Genetics and their guest consignors. Gross Average Lots Red Brangus Herd Sires $10,375 Red Brangus Females $7,167 Red Brangus Flushes $7,107 Red Brangus Embryos $1,721 Semen – Rare Sires $1,200/unit Semen – Cutting Edge Sires $165/unit Semen – Sexed Female $112/unit Total Sale $6,741 $438,450 High Selling Lot and Bull: $34,000 Lot 34 - Broken A Hefner 841H, a son of TRIO’s ER Cortez 175C6, bred and offered by Broken A Ranch, purchased by GKB Cattle Co. High Selling Show Heifer: $19,000 Lot 1B - Ms MBJ Jewel, a daughter of OB Red Charlie 204C3, offered by MBJ Ranch, purchased by GKB Cattle. Co. High Selling Donor: $13,000

SALE SUMMARIES

Lot 1A - Ms MBJ Gala 84G2, a daughter of Lazy 3 Statesman 100S, offered by MBJ Ranch, purchased by GKB Cattle Co. High Selling Bred Heifers: $10,500 Lot 11 – Ms MBJ Halen 10H, a daughter of MBJ Conan 768C, offered by MBJ Ranch, purchased by M Bar M Ranch, Tom Moore. Lot 14 – KTS Ms CEO 8H1, a daughter of SJCC TRIO’s CEO 175C5, offered by KTS Cattle Co., purchased by Chazaro Brangus, Veracruz, Mexico High Selling Open Heifer: $10,000 Lot 12 – CLF Ms Yucatan 175Y, a daughter of TRIO’s Yucatan 175Y, offered by Circle Lee Farms, purchased by TRIO Cattle & Genetics and Perry Cattle Co. High Selling Flush: $15,000 SA Miss Aristotle 890G, a daughter of TRIO’s Aristotle 175A, offered by San Angel Brangus, purchased by Tajo Ranch and Gold Creek Brangus High Selling Embryos: $11,250 3 embryos of the mating of TRIO’s Wildfire 175W to Lazy 3 Statesman 100S, offered by TRIO Cattle & Genetics and El Roble Brangus, purchased by GKB Cattle Co. High Selling Rare Semen: $7,700 Lot 56: 1 straw of Lazy 3 Statesman 100S, offering by TRIO Cattle & Genetics, purchased by Pump Jack Cattle Co. High Selling Cutting Edge Semen: $3,500 Lot 58: 5 units of GRC George L 101G, offered by George Reynolds, Tajo Ranch, and Villa Ranch, purchased by Lazy 3 Cattle Co. High Selling Sexed Semen: $3,500 Lot 64: 5 units of CX Tanque 23/T, offered by TRIO Cattle & Genetics and MBJ Ranch, purchased by Lazy 3 Cattle Co. and Villa Ranch.

IMPORTANT DNA ITEMS TO REMEMBER: 1.)

It is important for all DNA orders to arrive at the lab with proper paperwork. Neogen receives roughly 20,000 orders a day. Without paperwork, Neogen staffers do not know what customer the order belongs to.

2.)

Barcodes are important. Barcodes are the unique ID for the DNA sample throughout the entire testing process. This ensures that the sample does not get misidentified or put in the wrong account for results.

3.)

Be sure to include the full barcode number in DNA orders. Not including the full number, or shortening it to the unique last digits, will delay orders from the beginning processing at the lab. This delay on barcode identification can back up an order up to a week, dependent on volume intake.

4.)

Extra samples that arrive at the lab slow down an order. Do not mail in extra samples that are not included on your association order. All samples must be input at the association level with a DNA order form. Additionally, inform the breed association if any samples are missing, as missing DNA also slows down the testing process.

October 2021

DNA Q+A Q:

Can I register an animal if I don’t know the sire of the animal?

Yes, breeders can register an animal so long as they know the sire options. First, create a multisire group (MSG) that lists the potential sires. Rather than registering the calf to a sire, choose the MSG as the sire of the animal.

Q: A:

When do I create a DNA order?

Breeders create a DNA order form after they have collected the DNA samples and are ready to put the samples in the mail in the following day.

Where can I find the DNA order form?

The DNA order form can be found in the member portal in the IBBA Regstr system. Click “DNA” then click “new order.” All animals must be registered prior to submitting DNA.

Q: A:

Who do I include on a DNA order?

The DNA order should include all animals that are being submitted on a sample. All animals should be listed in the online Regstr order form.

FEATURE ARTICLE

NUTRITION IN A Nutshell

by Jaymelynn Farney, Beef Systems Specialist, Kansas State University

Maintenance Energy requirement (Mcal/d)

Cowherd profitability is dependent on several things including the yearly cost of maintaining a cow, percent calfcrop weaned and values for the sale of animals. Reproduction is the most important trait impacting profitability and feed is a major driver of reproductive performance. As such, understanding the factors that influence nutritional requirements and composition of feedstuffs are the key to a profitable cowherd enterprise. Cows have nutritional requirements for energy, protein, water, vitamins and minerals. A series of publications will address these nutritional requirements to provide insight into factors that impact the performance of beef cows. Nutrition is the process in which animals consume, digest, absorb, and use food for maintenance, growth, fetal development or milk production. Nutrients are the components of feeds that have specific functions within the animal to meet important metabolic processes. Nutrients include energy sources (sugar, starch, cellulose, fat), protein, minerals, vitamins, and water. Nutrient requirements for

varying levels of performance have been researched for years and the requirements are published by the National Research Council. These recommendations have been determined to be accurate for groups of cattle. Cattle require nutrients in actual amount (weight) so some math will need to be used to determine if a commercial feed and/or your hay supplement are providing enough of the individual nutrients. When determining the actual amount of nutrients offered in feed an estimate of dry matter needs to be determined. The nutrients are located in the dry part of the feed and are called dry matter (DM). Dry matter is determined by taking a sample of the feed and drying it until there is zero moisture remaining. In general most dry feeds contain seven to 13 percent moisture, molasses is ~25% water, hays are ~15% water, and silages ~65% water. You can also gather exact dry matter by sending your feed to a testing laboratory. ENERGY The first concept to understand about cow nutrition is (continued on page 60)

Maintenance Pregnancy Lactation Total

15 12 9 6 3 0

Month since calving

FIGURE 1: YEARLY ENERGY REQUIREMENTS FOR 1,300 LB. COW WITH PEAK MILK OF 20 LB. AND AN 80 LB. CALF BIRTHWEIGHT. 58

October 2021

FEATURE ARTICLE the microbes need adequate protein and energy substrates to generate volatile fatty acids and microbial crude protein. Cattle have specific energy demands as well as demands for protein or more specifically dietary nitrogen (N). Proteins are nitrogen containing molecules that are needed to generate amino acids. Amino acids are the building blocks of muscle development in cattle. Maintenance Proteins Pregnancy 2 that are Lactation consumed by Total cattle first go to the rumen where 1.5 some proteins are degraded by the microbes to make microbial crude 1 protein (MCP). This fraction of protein degraded 0.5 by the microbes is labeled rumen degradable protein (RDP). 0 There is a portion 1 2 3 4 5 6 7 8 9 10 11 12 of protein that “by-passes” or Month since calving is protected FIGURE 2: YEARLY PROTEIN REQUIREMENTS FOR 1,300 LB. COW WITH PEAK MILK from ruminal OF 20 LB. AND AN 80 LB. CALF BIRTHWEIGHT. degradation and is called rumen Energy requirements are split into two broad categories: undegradable protein (RUP). The combination of MCP and energy for maintenance and energy for gain. The net RUP make up the metabolizable protein (MP) requirement of energy system is what nutritionist use to formulate diets for cattle. cattle. This system takes into account gross energy intake This concept of protein delivered to cattle is fairly easy to (energy from consumption of feed) and removes losses of comprehend, however, ruminants are amazing animals that energy (fecal, urine, gas, and heat) that are not used for can utilize nitrogen in varying sources and can recycle urea tissue utilization and/or accretion. Energy requirements for to meet daily demands for N. This recycling effect is evident maintenance and gain are based on megacalories (Mcal) in studies that have proven that cows on mature (low CP) which is 1,000 kilocalories or 1 million calories. Note that pasture can be supplemented three times per week with a NEm includes energy for pregnancy and lactation in addition protein supplement and perform as well as cattle receiving a to maintenance of weight, whereas NEg represents energy daily protein supplement. for body weight gain and fat. Energy requirements for cows Protein requirements are additive with requirements are influenced by cow weight, level of milk production, stage based on weight, milk production, and pregnancy. In general of production, breed, weather, physical activity, and body the trend for periods of high protein demand is similar to condition. A yearly energy requirement for a 1,300 lb. cow the energy schematic shown in Figure 1. The daily pounds of with peak milk of 20 lb. and a calf birth weight of 80 lbs. is protein required based on a year for a 1,300 lb. cow is shown illustrated in Figure 1. Specifically cattle that fall into these in Figure 2. categories have a higher demand for megacalories such as WATER heavier body weight, heavier milking ability, lactating, larger Water is an essential nutrient for cattle, and is often pastures to walk longer distances, hilly terrain, cold weather considered the most important nutrient. Water is in all cells environment, or are a Bos taurus breed. of the body. Up to 70% of the weight of cattle is composed of PROTEIN water. Water is essential for regulation of body temperature, Energy and protein metabolism in the ruminant animal is growth, reproduction, lactation, digestion and metabolism to linked in many ways. To maximize rumen microbial efficiency (continued on page 62) (continued from page 58)

Protein requirements (lb/d)

that maintenance requirements have the highest priority. Feed consumed goes first to maintenance then the rest goes towards growth or other productive functions. Maintenance is described as “the amount of feed energy intake that will result in no net loss or gain of energy from the tissues of the animal body.”

October 2021

Clearly

Granite is building the Future of the Brangus Breed.

EPD RANKING

CED 4.8 55

BW -0.1 35

WW 42 10

YW 80 10

MILK 8 60

TM 29 15

CEM 3.3 75

SC -0.13 >95

REA 0.58 20

IMF FAT 0.22 -0.009 20 >95

HEIF PREG 2.53 15

STAY 2.31 20

COW WT -0.59 55

TERM INDEX 3.79 10

FERT INDEX 2.20 3

Granite (McBoulder 889Z14 X MC MS 778 Traveler) is making his mark on the breed. There have been over 150 direct progeny sired by Granite. Here’s what to know!  His sons have averaged over $4,000, selling as high as $7500.  His daughters have averaged over $5,000, selling as high as $11,500.  He’s a BIG EPD Sire…with 12 out of 16 traits above average, and 9 of those 12 traits in the top 35% of the breed. He ranks in the top 3% of the breed in FERT INDEX; top 10% in WW, YW, and TERM INDEX; top 15% in REA, IMF and HEIFER PREG; top 20 % in TM; top 30% in STAY and top 35% in BW.  His 365-day weight of 1518 ratios 113% while posting a 17.3-inch REA and 5.2% IMF.  He’s a HEIFER BULL and an CARCASS Bull.

Stellar Performance Sire. Powerhouse Outcross Individual. Proven Record. It’s Good Business to Breed one of the Best Sires in the Brangus Breed. $50/Straw, Buy 20 and Get 5 FREE Commercial Breeders-Quantity Discounts

Clay Cooper, Manager 352.302.2734

FEATURE ARTICLE (continued from page 60)

name a few things. All essential functions of the animal have water involvement. Even though water is essential, there is still minimal information about water requirements for cattle as requirements are confounded by multiple factors. Some factors that impact water intake include dry matter intake, lactation yield, temperature (both external and water temperature), diet type, and water quality. To try and simply, a greater dry matter intake generally increased water intake; except sometimes in summer when dry matter intake may be low but water intake is high and sometimes in extreme cold when dry matter intake is increased yet water intake is low. In those situations, environmental temperature plays a greater role in water consumption than dry matter intake. Water intake is similar for each class of cow weight and production stage up to temperatures of 40°F. As temperature increases above this value, water intake is increased linearly by 0.85 lb. per 1°F above 40°F. Additionally, cows with a higher milk production require more water, thus a higher intake than cows that have a lower milk production. In general, a guideline is that cows will drink 0.9 lb. of water for each 1 lb. of milk produced. One gallon of water weighs 8.53 lbs. For diet type, high roughage diets, in particular dry roughage diets will increase water intake. One the other hand for cattle consuming high moisture forages such as silages, green-chop feeds, or lush green-growing pasture water intake is lower. High salt diets will increase water intake. High protein diets will increase water intake. On the same note, very low quality, high fiber diets will also lead to an increase in water intake to help with mucus production for digestion and more water to help with moving high fiber manure through the digestive tract. Water temperature can also impact water intake. In some studies where water was cooled for British-cross cattle in the summer, intake was increased and subsequently average daily gain was improved. However, for Brahman x British cross cattle, cooling water did not impact intakes or gains. Brahman x British cross cattle had the same performance whether water was cooled in the summer or heated in the winter. The influence of water temperature on consumption has been variable in the current literature. Water can be consumed in multiple states – liquid or frozen. Cattle can use snow to meet water demands. They prefer liquid water, but in instances where cattle do not have access to liquid water they will use the snow to replace drinking water. Water quality is another area that can influence water intake. Water quality can have impacts on water intake, performance, and health of cattle. There are several indicators of water quality that can be tested at laboratories. MINERALS Mineral nutrition might be the most complicated and least understood component of ruminant nutrition especially in grazing animals. The reason behind this is that mineral content of forages are constantly changing throughout the year and free choice mineral supplement intake of cattle is 62

October 2021

highly variable. Minerals are required by ruminant animals for nearly all normal body functions such as: growth, bone development, energy utilization, hormone secretion, fertility, muscle contractions, nerve transmission, enzyme function, intake, gain, milk production, etc. Therefore, understanding and meeting minimal requirements of minerals become important in beef cattle operations. Cattle have requirements for minerals based on age and stage of production. There are two main categories of minerals that are classified based on the amount required in the diet: macrominerals and microminerals (also known as trace minerals). Macrominerals are included in large amounts within the diet and are often reported as a percentage of the diet (salt, calcium, phosphorous, magnesium, potassium, and sulfur). Microminerals are included in minute amounts being reported as parts per million (ppm; zinc, copper, manganese, selenium, cobalt, iodine, iron, nickel, molybdenum). Deficiencies in trace minerals can result in tremendous losses in performance of cattle and can cause clinical deficiencies. However, more commonly subclinical deficiencies occur manifested as reduced pregnancy rates, rough hair coats, hoof issues, retained placenta, low libido, and poor calf performance. Sources of minerals for cattle include forage, supplemental feeds, and water. Accounting for and balancing all these components will allow producers to meet animal absolute requirements. Often times we use free-choice minerals to meet 100% of the animals requirements, yet with increasing prices, working with a nutritionist and feed company can help develop a mineral program that is lower cost for your operation. To further complicate the mineral discussion, there are multiple forms of each mineral type that can be offered to cattle: inorganic, organic, or injectable. Each chemical form of the mineral responds differently in the animal and is a consideration in mineral supplement decisions. In general, oxide forms of inorganic minerals are the lowest in bioavailability of mineral form while sulfates and chlorides are more bioavailable and more palatable. Bioavailability indicates how well the mineral is absorbed from the rumen and available in circulation. Organic forms of minerals are more bioavailable than inorganic forms, but this primarily impacts trace minerals. Organic forms of minerals are often more expensive than inorganic forms so producers must make specific decisions as to whether the extra expense is worth the greater investment. There is also interactions between minerals that need to be accounted for. For example, some minerals have positive interactions were one mineral is needed to increase absorption of the other (selenium and vitamin E), whereas others are negative (copper, molybdenum, and sulfur). Organic forms of minerals are often only found in trace minerals and are generally more expensive than inorganic forms. There are certain scenarios where organic trace minerals may pay to be included in the diet. (continued on page 64)

INVESTMENT DMR

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535F40

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DMR Investment 535F40 is one of the best “Empire” sons to sell! He offers an outstanding blend of calving ease, phenotype, numerical balance, performance and a reliable, proven pedigree. A great compliment to a number of Brangus females, he would also set up very well back into an Ultrablack program, making UB1’s, UB2’s or 1st Generation Brangus. His first crop of calves came light and then smashed the scales at weaning. Invest in your cowherd. Contact us today for semen.

S C SEWELL CATTLE

Gary Sewell, Owner | 870-814-3041 Isaiah Dark, Ranch Manager | 318-475-2638 Craig Green, Sales Consultant | 870-834-1976 El Dorado, Arkansas

Owned with:

FEATURE ARTICLE (continued from page 62)

Injectable trace minerals is a class of mineral that is becoming very popular. Injectable trace minerals are easy to administer, provide a specific amount of trace mineral, and producers know that every animal receives the trace mineral. Due to the highly variable animal-to-animal intake of free choice minerals, the concept behind injection of minerals allows those animals that do not consume mineral to meet recommended levels. Many of the injectable trace minerals have been used at stressful periods such as weaning and breeding. These products have shown benefits to production in animals that are deficient in minerals. Many of the important trace minerals can be stored in the animals liver. In research projects where no advantage was found for the injectable trace minerals, the cattle included in these studies had sufficient reserves of trace minerals and had previously been on a high plain of mineral nutrition and care. Developing a mineral feeding strategy is important to evaluate in feeding programs to manage for costs. Phosphorous evaluation is a very important mineral to evaluate as it is one of the most expensive in the mineral mixture. It also is unpalatable and can drive voluntary intake of minerals. Often in the spring and early summer on warm season grasses there is high levels of phosphorus in the grass and this causes cattle to consume less of the mineral, which reduces their intake of important trace minerals. A lower phosphorus mineral at this time will help save money and might help with a more consistent intake. VITAMINS Vitamins are required to sustain normal body function and life processes of beef cattle. Vitamins are classified into two categories: fat- and water-soluble vitamins. The fatsoluble vitamins include A, D, E, and K. The water-soluble vitamins are the B vitamins and vitamin C. It is important to understand the differences in these two forms: fat-soluble vitamins can be stored by the animal while water-soluble are generally synthesized by the rumen bacteria on a daily basis and generally do not need to be supplied in the diet. Vitamins are unique from other nutrients in the fact that a portion of the nutrients are synthesized by microbes and do not need to be fed to the animal. Vitamins are also unique in that requirements are listed as international units (IU). This is an important distinction because IU is a unit of measure that describes the potency or biological activity of a product. Deficiencies in vitamin A have been associated with lateterm abortions retained placenta, stillborn calves, and increased calf scours. As such, the most important time to include vitamin A in cow rations is in the last trimester through the first couple of months of lactation. To minimize calf scours intake needs to be 30,000 to 45,000 IU daily of vitamin A and the actual requirement of vitamin A for pregnant cows is 1269 IU/lb. of dry feed intake and for lactating cows is 1769 IU/ lb. of dry feed intake. Little research has found deficiencies in vitamin D in beef 64

October 2021

cows, especially since vitamin D is naturally synthesized in cattle that have exposure to sunlight or are consuming sun-cured hays. Cattle that have direct sunlight exposure or are fed at least 3-4 lbs. of sun-cured hay daily do not require supplementary vitamin D. Many times A, D and E are sold in one “vitamin pack” but vitamin D is not necessarily needed unless the cattle are completely in a confined covered facility. Vitamin E is important to help with selenium and vitamin A absorption, aids in immune function, and is an antioxidant important in cellular metabolism. Calves born to cows that are vitamin E deficient can be born with white muscle disease (also a symptom of low selenium). Vitamin E requirements vary widely depending on diets, with higher vitamin E required if the diet is high in sulfur-containing amino acids, selenium, or includes oil from corn, linseed, or soybeans. Even though there is not a specific recommendation for vitamin E in beef cows, the Nutrient Requirements of Beef Cattle book lists a range of vitamin E levels; 6.8 to 27.2 IU/lb. of dry feed intake. Vitamin K does not need to be supplied to beef cattle. Vitamin B is a water-soluble vitamin that is synthesized by rumen microbes to meet the animal’s requirements and thus does not need to be added to the feed for mature animals. Baby calves do not have a functioning rumen with microbes and do not synthesize vitamin B or K. The class of cattle in a beef operation that may benefit from vitamin B supplementation is the preruminant or very young calf, especially the bottlefed calf. There are nine B-vitamins that have been useful in specific calf situations. Milk is high in B-vitamins so a healthy dam and calf that is consuming milk should be receiving adequate B-vitamins. The bottle-fed calf has requirement for B-vitamins in the milk replacer. The B-vitamin, thiamin, could be deficient in high sulfur diets and in some feedlot studies supplying additional thiamin could help manage polioencephalomalacia (PEM). There is no need to include vitamin C in the beef cow diet. Sources of vitamins include forages and feeds (A, E, K), some are synthesized in the rumen (B and K), some are synthesized from the sun (C, D), and some are injectable (A, B, C, D, E). Many green forages such as alfalfa are high in vitamin A so the amount to supplement may be fairly low if feeding this forage or grazing lush, green forages. However, vitamin A can degrade in harvested forages, especially in hays that are over a year old. Dormant warm season grasses are low in vitamin A, which becomes an issue for spring calving cows as this forage does not meet cow requirements. One good thing in regard to vitamin A is that cows can store vitamin A in the liver for up to four months (but the range is two to four months depending on storage supply) which can provide a slight cushion during vitamin A deficient diets. Few grains, except for corn, contain appreciable amounts of vitamin A. Silage is not a good source of vitamin A. For an in depth assessment of best nutrition practices, I suggest you visit with your local nutritionist to develop a whole herd nutrition plan.

HURLA FARMS FEEDLOT FAMILY OWNED & OPERATED IN PAXICO, KANSAS DEVELOPING BRANGUS GENETICS SINCE 1985

CUSTOM FEEDING

•

PRE CONDITIONING

Vincent Hurla

Roy Hurla

•

BACKGROUNDING

Michael Hurla

•

Chad Hurla

HOME GROWN FEED

Justin Hurla

October 2021

CATTLEFAX TRENDS

FEED COST OUTLOOK Cow costs are expected to increase in 2021 for several different reasons. Many producers have already realized that projection is becoming a reality. One major factor for the increase in total costs is higher feedstuff prices. Hay and grain values started the year off above 2020 levels and are forecast to maintain this year-over-year trend for the remainder of 2021. As with any year, there will be significant regional differences not only between prices but also the degree of change compared to 2020. To set the foundation for the fundamental discussion it is important to understand how much hay is available to begin the new market year, which starts on May 1. The USDA estimated the U.S. May 1 stocks for all hay at 18 million tons, down 2.4 million, or 12 percent, compared to 2020. Since 1990 there are only five years with tighter beginning supplies. The Southern Plains and Southwest regions experienced the biggest annual drop in May 1 stocks, with a reduction of 32 and 41 percent, respectively. Not only does the country have smaller hay carryover, but 0.5 million fewer acres are expected to be harvested in 2021. According to the USDA Prospective Plantings report, producers intend to harvest 51.7 million acres for hay production. When looking back over the last twenty years it is not surprising to see a decline. Since the peak in 2002 at 63.9 million acres, a downtrend has developed for an average reduction of -0.7 million acres per year. Since 51.7 million was “intended”, the number of acres that are actually

October 2021

harvested this year can be larger or smaller. But history suggests, it will be tough to see anything above last year’s 52.2 million acres. When thinking longer-term for the cow-calf industry, will the hay acreage trend continue? If grain prices remain elevated, there is risk more acres are converted for row crop production. Urbanization has already caused a loss of acres and could continue in the future. While these comments are currently just speculation, it is important to keep in mind how a continued decrease in hay acres would impact your operation in the next five to ten years. Yield is the other variable that goes into the production equation. The five-year average is 2.44 tons per acre, while last year the U.S. yield for all hay types was 2.43. Obviously, yield is highly correlated to precipitation and snowmelt, just like any grazing pastures. To help predict yields, pasture ratings reported by the USDA on a weekly basis can be used. Using those varying pasture and rangeland conditions, CattleFax formulates regional and U.S. indexes, allowing for year-overyear comparisons. The 2021 U.S. pasture and range condition index had a terrible start to the May 1 marketing year. In fact, the worst on record going back to 1995. This does not bode well for a year-over-year increase in hay yields. There is a strong correlation of 0.77 between the annual average pasture condition index and hay yield over the last 20 years. There are obvious differences in the pasture condition index between regions. The Southern Plains region has received some much-needed drought relief in recent weeks to improve the pasture index significantly after one of the worst starts. At the beginning of June, the index was even with the 5-year average. However, most areas west of the Rocky Mountains and the Dakotas are dealing with a drought. June 6th pasture indexes for the Northwest, Southwest, and Northern Plains were 31, 27, and 20 points below the 5-year average, respectively, on a scale of 1-100. It is likely regional hay price trends will reflect the variation in the pasture condition index. Corn is another important feedstuff for producers that has experienced a rally since last year. The demand side for corn is supportive to the market,

CATTLEFAX TRENDS with strong exports and an increase in grinding for ethanol expected. All eyes are on this year’s planted acres and yield numbers to figure out if supply will keep up with demand. Mother Nature will need to provide timely rains, especially in the northern and western Corn Belt regions, to maximize yield. Nonetheless, everything is lining up that corn or corn products will be more expensive than 2020 for the remainder of the year. There is a positive historical relationship between the corn and hay market. Since 2011, monthly spot corn futures and hay prices are moderately correlated at 0.51. While the connection is certainly not perfect, the anticipation of an elevated corn market is another variable that will likely support higher hay prices. Through April, U.S. all hay prices averaged $7/ton above last year. However, the last two reported months were $10/ton higher at $166 and $171, respectively. Do not be surprised if the year-over-year increase remains close to $10 for most of 2021 for a U.S. average. Assuming a cow consumes 2 tons of hay per year, hay costs go up $20 per cow compared to last year. Unfortunately, with the drought in some regions, producers may not only have to feed more expensive hay but also larger quantities. There are a few things producers can do to minimize the

effects of high hay costs. Be strategic when it comes to procurement. Prices typically peak in late spring or early summer before drifting lower. As winter approaches and demand increases, prices seasonally trend higher. Look to purchase hay in late summer or fall when harvest is well under way and the market has more clarity on production levels. The odds favor hay prices will be near the annual lows if purchased out of the field. Other strategies include stockpiling grass for the winter to reduce the need for hay, if possible. Weaning early in the drought-stricken areas should stretch the grass to prolong feeding hay as long as possible. Bottom line, be prepared and have a plan for your operation to limit additional hay costs. Coming into 2021, cow costs were projected to increase for multiple reasons. Inflationary pressure, energy expenses, and especially feed inputs were the main drivers. Corn and hay prices started the year higher, and producers need to understand there is risk that trend continues for the remainder of 2021 and into 2022. While calf prices are forecast to be higher this fall to help offset costs, it is important for operations to be proactive to minimize the increase in expenses and improve efficiencies, especially those dealing with drought conditions. The question is not whether feed costs increase this year, but rather by how much.

TEXAS

EXPORTING Livestock through

ground O air O sea

LIVESTOCK

EXPORT FACILITIES

El Paso Livestock Export Facility 10800 Socorro Road El Paso, Texas 79927 Office (915) 859-3942

Del Rio Livestock Export Facility 543 Farley Lane Del Rio, Texas 78840 Office (830) 773-2359

Houston-Bush Intercontinental Airport Livestock Export Facility 16424 Luthe Lane Houston, Texas 77032 Office (281) 443-2447

Laredo Livestock Export Facility 3902 Jaime Zapata Memorial Highway Laredo, Texas 78046 Office (956) 722-6307

Howdy Neighbors,

Brownsville Livestock Export Facility 701 South Vermillion Ave. Brownsville, Texas 78521 Office (956) 546-5135

he Texas Department of Agriculture has five livestock export facilities located across the state. Each facility provides livestock buyers and sellers with a location on the Texas border where animals can be held until inspection and export requirements are completed. Once the livestock have been cleared for travel, they can be loaded for transport out of the United States. Livestock leaving the Brownsville, Del Rio, El Paso, and Laredo facilities will be loaded for ground transport into Mexico. The Houston facility moves livestock by air and sea, covering destinations all over the world. CATTLE HORSES

PIGS

GOATS

SHEEP

POULTRY

Here at the Texas Department of Agriculture, one of our most important missions is to protect and promote production agriculture here in the Lone Star State. A cornerstone of that mission is to ensure that livestock being exported from our state meets all state and federal guidelines. The Texas Department of Agriculture export facilities are the gateways for exporting livestock from Texas. From cattle and horses to pigs and poultry, these facilities are tools to help get Texas livestock around the world. Through our export facilities, TDA is committed to not only protecting the transported livestock but also the owners, buyers and brokers. Exporting livestock may seem daunting. The information we’ve posted on our livestock export facility website, and our facility staff, can help you successfully navigate this process. Please contact us if you have any questions. Sincerely,

H Brownsville Facility H Del Rio Facility H El Paso Facility

Sid Miller Commissioner Sid.Miller@TexasAgriculture.gov

H Houston-Bush

Intercontinental Airport

H Laredo Facility 70

October 2021

For More Information:

www.TexasAgriculture.gov/LivestockExportPens

Throwback Journal

OCTOBER 1970

On the cover, a call was issued, “We’ll give a free year’s subscription to the first member to call into the office with the correct identification of this herd of females and location.” Two months later, in the December 1970 Brangus Journal, it was announced that Owen Womack of Menard, Texas was the first to correctly identify the herd as Willow Springs Ranch of Burton, Texas. A revolutionary announcement came when executive secretary Roy W. Lilley wrote, “Dr. Marvin Koger, a geneticist at Florida University, has pointed out that phenotype (physical appearance) is a better indicator of genotype (the animal’s ability to pass on his own traits) than just blood percentage. This recognizes the fact there is some genetic drift within the 3/8 Brangus 5/8 Angus percentage of registered Brangus, and visual appraisal is necessary to keep the proper proportion of Brahman and Angus characteristics in succeeding generations of Brangus x Brangus crosses.”

October 2021

SERVICE DIRECTORY

INTERNATIONAL JUNIOR RED BRANGUS BREEDERS ASSOCIATION DIRECTOR HIGHLIGHT

Marcela Garza

Marcela Garza is an incoming sophomore at Willis High School. Her passion for the Red Brangus breed shows with her work ethic and commitment to her cattle. Marcela has been showing Red Brangus cattle since she was seven years old and wants to share her passion to other juniors to continue this amazing breed. Marcela’s future plans are to attend Oklahoma State University to pursue her education in agriculture.

SERVICE DIRECTORY

For advertising opportunities in the Brangus Journal or Frontline Beef Producer, contact Melanie Fuller at 979-255-3343 or mfuller@gobrangus.com. Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 74

October 2021

STATE DIRECTORY

ALABAMA — ARIZONA — ARKANSAS — CALIFORNIA — FLORIDA

GALLOWAY BRANGUS BRANGUS SINCE 1978

LARRY

cell 256-603-1945 gallowaybrangus@comcast.net

LANCE

cell 256-924-5571 gallowaybrangus@gmail.com

Farm located at Gallant, AL 35972

Big D Ranch Phillip & Beth DeSalvo 173 Miller Lane Center Ridge, AR 72027 (501) 208-6119 www.BigDRanch.net

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

Brangus & Ultrablacks BULLS & FEMALES available private treaty and select sales

SPANISH RANCH

Brangus and Ultrablack Cattle

Clay Cooper, Manager

352.302.2734

Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 75

STATE DIRECTORY

FLORIDA — GEORGIA — KANSAS — LOUISIANA — MISSISSIPPI — MISSOURI

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

Herndon Businesss Card ad.indd 1

7/15/21 1:57 PM

David Wood Magnolia, MS 713-539-5715

dwood@woodcorporation.com

CDPBrangus.com Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 76

October 2021

STATE DIRECTORY

MISSOURI — NEW MEXICO — NORTH CAROLINA — OKLAHOMA — TEXAS

NOVEMBER 19-20, 2021

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX

250 Brangus and Ultrablack Bulls 25 Charolais Bulls 80 Registered Females 550 Commercial Females

FRIDAY, MARCH 11, 2022

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX

160 Brangus and Ultrablack Bulls 30 Charolais Bulls

JOE & MELANIE FULLER - BEN & TRISH FULLER

Joe Cavender, Owner Justin Matejka, General Manager | 903-521-1070 Dustin Kennedy, Cavender Brangus Ranch Manager | 903-810-2413 1200 CR 4716 • Troup, TX 75789 | CDPBrangus.com Certified Free Herd # D80550202

14148 N State Highway 16, Willow City, TX 78675 C. 979-255-7747 E. jw.fuller@yahoo.com

Drake Land & Cattle 398 Drake Road Quanah, Texas 79252

Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com

est. 1924 Quanah, Texas

EVERY DAY IS SALE DAY AT

Farris Ranching Company “West Texas Tough”

Brangus and Ultrablack Bulls

Danny & MB Farris Tuscola, TX 325.669.5727 Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 77

STATE DIRECTORY

TEXAS

J ackson family brangus

JODI & DAVID JACKSON 3099 Horseshoe Bend Waco, Texas 76708 Jodi cell: 254.722.9138

Registered Red Brangus & Ultrareds show heifers, herd sires, and replacements available Megan (713) 492-6158 John (281) 740-0572 greenwoodcattleco@yahoo.com

jodiatbentwood@sbcglobal.net

MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 www.brangusprofit.com Registered Brangus and Ultrablack Cattle

RIO RANCH

MikeShelton-DirectoryCard.indd 1

10/19/17 7:32 AM

Registered Brahman, Charolais and Brangus

MAKING THE

Raul Montez 832-331-6800 jraulmontez@ymail.com 39606 FM 1736 Hempstead, TX 77445 RIORANCHTX.COM

best

BREED BETTER

SANTA ROSA RANCH Kent Smith, General Manager (979) 540-8338 | kent@srrbrangus.com Gerald Sullivan, Owner Kelley Sullivan, Owner Navasota and Crockett, Texas

WWW.SRRBRANGUS.COM

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 78

October 2021

STATE DIRECTORY

TEXAS Randy Schmidt 903.278.7777

Schmidt Farms

Garrett Hinds 417.880.2839

BRANGUS & ULTRABLACK

GENEPLUSBRANGUS.COM

Zottarelli Ranches Angelo Zottarelli 2156 FM 2414 Evant, Texas 76525

www.zottarelliranches.com

REGISTERED & COMMERCIAL CATTLE Mailing Address PO Box 400 Evant, TX 76525

254-471-5675 Ranch 512-422-3123 Mobile zrbrangus@sbcglobal.net

For ad sales information, contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343. Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 79

CALENDAR OCTOBER 1 Southern Jewels Precious Gems Sale, Hosted Online by CCI.Live 2 Scamardo Brangus Production Sale, Bryan, Texas 2 Spitzer Ranch Profit Maker On Line Bull Sale Closes, Preston, Kansas 5 Southeast Brangus Breeders Bull Sale Nominations Due 9 Addison Brangus Farms and Friends Performance Sale, Cullman, Alabama 9 Big D Ranch Building For Your Tomorrow Sale, Center Ridge, Arkansas 9 CX Advantage Sale, Weimar, Texas 10 Ad Reservation Deadline for November Brangus Journal 11 Clayton Williams Ranch Co. Memorial Bull Sale, Bastrop, Texas 13 Tajo Ranch Online Genetics Sale, Hosted by Smart Auctions 14 Treasure's of the Ozarks by Wyman Creek, Hosted Online by Smart Auctions 16 Famoso All Breeds Bull Sale, Famoso, California 16 MP at Diamond D Ranch Where Performance Meets Style Annual Fall Sale, Poteet, Texas 16 Town Creek Annual Bull Sale, West Point, Mississippi 17 Allen Cattle Co. Ranching for Profit Sale, Hosted by Smart Auctions 22-23 L.G. Herndon, Jr. Farms, Inc. Best of the South Black & White Sale, Lyons, Georgia 23 Oak Creek Farms Forage Developed Registered Fall Brangus Bull Sale, Chappell Hill, Texas 23 Star G Annual Production Sale, Canton, Texas 29-30 Quail Valley Farms Next Generation Replacement Female Sale, Oneonta, Alabama NOVEMBER 5-6 GENEPLUS at Chimney Rock Cattle Company, Concord, Arkansas 6 Brands of Recognition Sale, Columbia, Tennessee 6 Southern Cattle Company Annual Fall Bull Sale, Marianna, Florida 6 Tanner Farms Pasture Performance-Tested Bull Sale, Shuqualak, Mississippi 8 The Branch Ranch Rough & Ready Bull Sale, Mansfield, Louisiana 80

October 2021

12 Salacoa Valley @ Briggs Ranches Bull Sale, Bloomington, Texas 10 Ad Reservation Deadline for December Brangus Journal 12-13 Blackwater Cattle Company Genomic Extravaganza, Lake Park, Georgia 13 Greater Jacksonville Fair, Regional Points Show, Jacksonville, Florida 17 Stockman's Choice Fall Edition, Hosted Online by Smart Auctions 19-20 Cavender-Draggin' M and Partners 17th Annual Fall Production Sale, Jacksonville, Texas 19 Salacoa Valley Farms The Source Female Sale, Fairmount, Georgia 20 Salacoa Valley Farms Bull Sale, Fairmount, Georgia 22 TBBA Annual Semen and Embryo Online Sale, Hosted Online by Smart Auctions 25 IBBA Office Closed for Thanksgiving Day DECEMBER 1 Southern Jewels Precious Gems Sale, Hosted Online by CCI.Live 2 Scamardo Brangus Production Sale, Bryan, Texas 2 Spitzer Ranch Profit Maker On Line Bull Sale Closes, Preston, Kansas 5 Southeast Brangus Breeders Bull Sale Nominations Due 9 Addison Brangus Farms and Friends Performance Sale, Cullman, Alabama 9 Big D Ranch Building For Your Tomorrow Sale, Center Ridge, Arkansas 9 CX Advantage Sale, Weimar, Texas 10 Ad Reservation Deadline for January Brangus Journal 11 Las Palomas Ranch Bull & Female Sale, Grantville, Georgia JANUARY 2022 9-13 Western National Brangus Show and Pen Show at Cattlemen's Congress, Oklahoma City, Oklahoma 10 Ad Reservation Deadline for Spring Frontline Beef Producer 21 Southeast Brangus Breeders Board of Directors Meeting, Quail Valley Farms, Blountsville, Alabama 22 Southeast Brangus Breeders General Membership Meeting, Quail Valley Farms, Blountsville, Alabama

ADVERTISING INDEX ALABAMA Far Niente Farms ........................................75 Galloway Brangus ......................................75 Johnston Brangus .....................................75 Lake Majestik..............................................75 Quail Valley Farms....................17, 19, 57, 75 Southeast Brangus Breeders................12, 75 TTT Brangus Farm........................................75 ARIZONA Carter Brangus............................................75 Parker Brangus...........................................75 ARKANSAS Adams & Creasy Insurance Agency.............74 Big D Ranch ...........................................5, 75 Chimney Rock Cattle Co. ............................75 Draggin’ M Ranch ......................................75 Giffin Farms................................................75 Jacksons Double J......................................75 Mobley, Luke..............................................74 Pope Farms Brangus...................................75 Red Bud Farms...........................................75 Sewell Cattle...............................................63 CALIFORNIA Spanish Ranch............................................75 FLORIDA Fenco Farms....................................57, 61, 75 Hardee Farms ............................................76 Phillips Ranch.............................................76 W.E.T. Farms................................................76 Wynne Ranch.............................................76 GEORGIA Blackwater Cattle Co. ..................... 21-22, 76 Char-No Farm .............................................76 Greuel Family Brangus ..............................76 L.G. Herndon, Jr. Farms, Inc. .......... 32-33, 76 Las Palomas Ranch.....................................39 Salacoa Valley Farms......................25, 59, 76 The Oaks Farms...........................................61 KANSAS Hurla FarmsFeedlot....................................65 Jensen Livesotck Agency............................74 Suhn Cattle Co ...........................................76 LOUISIANA Bushley Creek Cattle Co. ............................76 Cross N Farms ............................................76

Mid South Cattle Company........................76 The Branch Ranch.................................27, 76 MISSISSIPPI 5K Cowbelle Brangus ................................76 Double W Ranch ........................................76 T3 Brangus..................................................76 Tanner Farms..............................................49 Town Creek Farm.................................. 14-15 MISSOURI Don Thomas & Sons ...................................76 GENEPLUS................................... 9-11, 50-54 Valley View Ranch.......................................77 Vitaferm.....................................................IBC Wyman Creek Cattle Company...................77 NEBRASKA DVAuction.................. 5, 14-15, 17, 32-33, 49 NEW MEXICO Bobby and Bobbie Brangus .......................77 Brinks Brangus @ Westall Ranches ............77 NORTH CAROLINA Peterson Brangus.......................................77 OKLAHOMA Dotson, Wes................................................74 Lawman Ranch...........................................77 Perry Ranch.................................................77 Young Land & Cattle...................................66 TEXAS 2 Hearts Brangus........................................77 2C Brangus.................................................77 American Marketing Services .17, 19, 25, 49, 57, 59, 61 Bovine Elite, LLC .........................................74 Cavender Ranches .....................................77 Cavender-Draggin’ M and Partners.41-44, 77 Clark Cattle Services ...................................74 Cox Excalibur Brangus ...............................77 Cross F Cattle..............................................77 Diamond K Ranch ......................................77 Drake Land & Cattle ...................................77 E3 Ranch, LLC .............................................77 Elgin Breeding Services, LLC ......................74 Farris Ranching Company ..........................77 Fort Worth Stock Show & Rodeo.................18 G Bar Brangus.............................................78 Gardner Cattle Co........................................77

Garry Clem Brangus ...................................78 Genesis Ranch ...........................................78 GKB Cattle ............................................73, 78 Greenwood Cattle Co. ................................78 Hi Point Sales + Marketing ..... IFC, 5, 38, 39, 55, BC Indian Hills Ranch .....................................78 Jackson Family Brangus.............................78 JLS International ........................................78 K & L Brangus .............................................78 L Ray Ranch................................................ IFC L.W. Hudgins Brangus................................67 Lambert, Doak............................................74 MBJ & Trio Power of the Brands Sale..........82 MBJ Ranch.................................................82 Mound Creek Ranch...................................78 MP Brangus..........................................78, BC Oak Creek Farms.........................................78 Oakley, Lakin..............................................74 OK Farms....................................................78 Old Colita Ranch.........................................78 Pennridge Ranch..................................19, 78 Pumpjack Cattle Co.....................................78 Rafter 2 Ranch............................................78 Reagan, Terry..............................................74 Rio Ranch....................................................78 Santa Rosa Ranch...................................3, 79 Scamardo Brangus.....................................79 Schmidt Farms............................................79 Smart Auctions.....................................38, 55 Star G Ranch.........................................13, 79 Starwood Ranch..........................................79 Tajo Ranch............................................38, 79 Texas Department of Agriculture................70 Trio Cattle & Genetics............................79, 82 Triple Crown Ranch...............................55, 79 Triple JR Cattle Co.......................................79 Tuna Rosa Ranch.........................................79 Turner Brangus Farm..................................79 Union Ranch Cattle Company.....................79 Villa Ranch..................................................79 Vineyard Cattle Co......................................79 Williams Ranch Co......................................79 Zottarelli Ranches.......................................79

ABOUT THE BRANGUS JOURNAL The International Brangus Breeders Association (IBBA) is proud to offer its members and industry affiliates the opportunity to promote themselves through Brangus Publications, Inc.’s (BPI) print and digital mediums. IBBA’s printed publications are produced by BPI and are distributed to a mailing list, comprised of addresses in Australia, Colombia, Costa Rica, Mexico, Philippines, Thailand, and the United States; with a circulation of approximately 2,000. The Brangus Journal (ISSN 0006-9132) is published by Brangus Publications, Inc. (BPI), 8870 US Highway 87 East, San Antonio, Texas 78263, monthly except February, June, July, and September. Periodicals postage paid at San Antonio, Texas and additional mailing offices. POSTMASTER: send address change to Brangus Publications Inc., P.O. Box 809, Adkins, Texas 78101. The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). The Brangus Journal is published eight times annually, the purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts, and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. The claims made by advertisers in this publication are not verified by BPI or the IBBA. For subscriptions, contact Lori Edwards, ledwards@gobrangus.com, or 210.696.8231. Domestic periodicals (one year) $25; first class $55; foreign periodicals (one year) $25; air mail to Canada or Mexico $70; air mail to other countries $115.

October 2021

October 2021 Brangus Journal

Articles inside

SERVICE DIRECTORY

THROWBACK JOURNAL

NUTRITION IN A NUTSHELL

EXECUTIVE CORNER

BRANGUS FUTURITY RESULTS

COMMITTEE REPORT

CATTLEFAX TRENDS

ASSOCIATION BRIEF

PRESIDENT’S PERSPECTIVE

TREY CUEVAS’ PATH TO T3 BRANGUS