Foreword This has been a memorable year for motorsport at Goodwood. We have celebrated not only the 25th anniversary of the Festival of Speed, but also 20 years of the Revival and Goodwood Road Racing Club. I am grateful, as ever, for the loyal and enthusiastic support of all partners who have made such a huge contribution to our events. I hope you all enjoyed the Festival of Speed as much I did. The 25th anniversary was quite an emotional milestone for me, and for those of us at Goodwood who were there at the beginning, on that legendary weekend in June 1993. I think the Festival truly came of age this summer, all four days embracing the past, the present and the future in a truly electrifying event. There are so many highlights, so many great memories, from a Festival that looked back over 25 years and, more importantly, took a big step into the future. For me, FoS has always been about the content, the cars and the bikes, and bringing machinery that has never been seen before. Seeing the Mercedes T80 land speed record car, taking up four paddock shelters, was a big moment and illustrated perfectly what we strive to achieve each year.
Goodwood Festival of Speed
The fans responded enthusiastically to our best ever Future Lab, and to David Mayman with his jet pack, and rightly so. Mobility, in all its guises, is going through a period of revolutionary change and this will be reflected at the Festival in years to come. While celebrating our own anniversary, Porsche joined the party with both an incredible collection of cars and a stunning central display. The Formula 1 teams were with us again in the middle of their busiest season ever, and 2009 World Champion Jenson Button made his 18th appearance, this time at the wheel of the Honda RA301 Grand Prix car campaigned by the late John Surtees. This kind of commitment has made a significant contribution to the success of the Festival over the last 25 years.
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From the heat and dust of the rally cars at the top of the hill – more Safari than Sussex – to the tranquility of the Cartier ‘Style et Luxe’, the sheer breadth and depth of the content was a testament to the way the Festival has developed its appeal to motorsport fans worldwide. I much look forward to working with you in the years to come.
The Duke of Richmond & Gordon
A thought-provoking and inspiring display of human technology, innovation and design. I left wanting to know more! T I M P E AKE
It’s the most special weekend for motorsport ever. J E N SO N BUT TO N
It’s the best event in the world and I don’t know who’s second, but it’s a long, long way behind. MAR K WE B B E R
P R & GLO B AL BROADC AST
28 MILLION VIDEO VIEWS
AT T E N D E E S
1.1Billion Global social reach since on sale date (Nov 2017)
485 Million Global social reach over FOS 2018
73 Ticket buyers from
countries
186 Website traffic from
countries
60% new
Female 22%
40% returning
48
Male 78%
Ticket buyer profile:
A WORLD CLASS EXPERIENTIAL P RO P E RT Y
Friday, Saturday & Sunday sold out. Average person bought 2.4 tickets
MILLION
1,600
Reach across Goodwood’s 11 social channels:
Global & Local Brand Partners 53% Automotive, 17% Global Lifestyle, 15% Technology, 15% F&B
620
social posts
Engagement Rate
1,000+ drivers drove
123
258 45
Grand Prix & Le Mans Wins
43:05
RECORDS BROKEN: Fastest Electric Car: Volkswagen ID R Pikes Peak driven by Romain Dumas
seconds
New Guinness World Record by Terry Grant: Fastest mile in a car on 2 wheels
2:25:00
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CELEBRATING 25 YEARS OF
#FOS
NEW MOTORSPORT APP & GOODWOOD CREATIVE PRODUCTION
95% 55K
5 Star rating in AppStore
Supercars, Roadcars, Saloon, WEC, Sports, Drift, NASCAR, Drag, Indy,Vintage, Rally & RX Cars & Bikes World Famous Drivers attended who have amassed
1.26M
2.7M Goodwood Instagram impressions
350,000
11M
website users over the weekend: Top five visitors from UK, USA, Germany, Australia & France
videos viewed via 3rd party platforms
31%
downloads
202,000
GLOB A L S OC I A L ME D I A & D I GI TA L D I S T R I B U T I ON
Aw are ne ss
A WO R L D C L A S S E V E N T
of users are tech enthusiasts
161 90
Goodwood email campaigns
2.9 million individual emails sent
Videos produced for our partners such as Mastercard, Honda, JLR, Montblanc, Samsung & Vodafone
% 9 3
e rat en p o
views on UK TV
International broadcasters and airlines including Emirates, Sky, BBC, ITV, FOX Europe & Latin America, BINSport
100+ £8.5M PR AVE global film crews accredited, including: UK, China, Japan, USA & Holland
568 journalists
35
from
countries
including auto, tech, all the nationals and key lifestyle titles covering fashion and food Journalists visited from the following countries: Germany, Switzerland, Italy, Romania, United States, France, Netherlands, Belgium,Thailand, Hong Kong, Austria, Spain, Brazil, Argentina, Luxenbourg, Sweden, Australia, Chile, South Africa, Canada, Hungary, Japan, Israel, Malta, Poland, China + more
44 Global influencers attended
TECHN O LO GY & FO S FUTURE LAB
5 13
Official Exhibitors Partners DHL RANDOX ROBORACE SAMSUNG SIEMENS
Including: ISPACE JETPACK MAN MOTOBOT WHAT3WORDS YAMAHA
45K 21 25K visits from
minutes
Average dwell time in Future Lab
guests
3,120,000 Future Lab PR circulation:
A thought-provoking and inspiring display of human technology, innovation and design. I left wanting to know more!”
Tim Peake, Astronaut
£1.02M
48
100+ students attended seminars on design, virtual reality, space and careers for women in creative engineering
Future Lab PR AVE
Global c-Suite attendees Nucleus
Quote here quote here quote here quote here quote here quote here quote here. PE R SO N ’S N A M E
The atmosphere, the people, the enthusiasm, the cars, it’s the whole ambience of the place. S I R S T I R L I NG MO S S