STUDENTS: Paola Traverso "Marketing Strategies forJuanita the Complex Archaeological Ventarr贸n" Merino y Karen Luz Vargas Lovat贸n
In 2007, a team of archaeologists led by Ignacio Alva, discovered the oldest murals of America (dated approx. 5000 BC).
This finding has been critical because sheds light on the origins, hitherto unknown, of archaic societies and defines the importance of the cultural landscape surrounding Gale
INTRODUCTION
Keywords:
Strategies for Marketing
Tourism Demand
Archaeological Complex
Therefore in this research the development of marketing strategies for the Blizzard Archaeological Complex is intended as a proposal for increasing internal and receptive tourism demand thereof.
The scientific results obtained by research as a key contribution to the archeology of the region and the evidence uncovered represent an important milestone in the cultural history of ancient Peru.
Archaeological Site Complex is one property located outside of urban centers. It is the place which has presented evidence of activities that have happened in the past whether prehistoric.
RECOMMENDATIONS
Little support from the authorities, public and private entities that are involved in work jointly in good diffusion of Ventarrón Archaeological Complex .
CONCLUSIONS
It is recommended to implement a marketing area for proper management of advertising Archaeological Complex Gale and implement a site museum, which leads to increased tourist demand.