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LAS VEGAS
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The way I see it, there are two sides to Las Vegas. There’s the party side that doesn’t really belong to Nevada. There’s one side of the city that belongs to the people of the world; the people who travel to elope, to celebrate before a wedding, or just to lose money in the hundreds of grand casinos. It’s the perfectly curated, perfectly manicured, and perfectly fake side of Las Vegas. Source: emilioiturriaga.vsco.co
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And then there’s the other side. The side that the locals see. There’s a city surrounded by beautiful mountains and a tranquil desert. A city full of quirky museums and attractions, such as the Mob Museum, Neon Boneyard, and the Pinball Hall of Fame. A city that celebrates self expression with First Fridays and prides itself on great food. So what exactly is Las Vegas? Source: words.vsco.co
Source: razarro.vsco.co
D E V E LO P M E N T It was tricky to develop a logomark that would reflect the different sides of Las Vegas. I wanted to make it distinctive and solely Las Vegas’s symbol. I had to be careful when creating a mark that it wasn’t referring to Los Angeles. I struggled with readability and being “too corporate”. However, I am happy with the final logo I created.
LETTERMARK
I wanted to create a logomark for Las Vegas that would combine the two different sides of the side. This logo is playful enough to be found as graffiti in an alleyway but clean enough to be pictured in a hotel and casino.
AB C DEF G H I J K L MN O PQ R S T U V W X Y Z abc def g h i j k l m n opqr st u v w x y z 1234 5 6 7 8 9 0
T Y P E FAC E I chose the typeface Univers 65 Bold to go along with my logo. The typeface balances out the logo well. If this logo and typeface were applied with other companies, the typeface would compliment them, as a large variety of typefaces work wel with Univers.
L A S
V E G A S
NEVADA CL ARK
COUNT Y
36°10’30”N 115°0 8 ’11”W
VEGAS / SIN CITY / CITY OF LIGHTS / THE G A M B L I N G C A P I TA L OF THE WORLD / THE E N T E R TA I N M E N T C A P I TA L O F T H E W O R L D / C A P I TA L OF SECOND CHANCES / T H E M A R R I A G E C A P I TA L O F T H E W O R L D / T H E S I LV E R CITY /
C O LO R S I chose black and versions of navy and coral to be my colors for Las Vegas. At first glance, you wouldn’t consider these colors to be a part of Las Vegas but I believe they do. The navy and black is reflective of the prominent nightlife and lights found in Las Vegas. The coral is reflective of the nature found around Las Vegas and the sunrises and sunsets that are found so beautifully there.
8 0, 5 2 , 0, 57
15, 75, 54, 0
0, 0, 0, 0
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TO U C H P O I N T S
G R AC E H E I T M A N N VISC 202 Fall 2015 Kidwell