How Design a Seafood Truck. The process of designing a seafood truck in the Midwest.
Grace Heitmann VISC 204 Tad Carpenter Fall 2015
Objective. The objective of this project was to take the 250 lobsters I drew for our first project and create a food truck with them. I worked to create a food truck that was both sophisicated and playful at the same time. I am extremely happy with how my designs turned out, but I think I’m done with lobsters for the year.
Research. The following pages include my notes when brainstorming what my brand will be. I had a lot of ideas of what I wanted my brand to be, but struggled connecting them altogether. I ended up having to leave out some concepts I wanted but they were for the better.
Sketches. The following pages include sketches of initial ideas for my food truck. I didn’t have a solid plan of what I wanted and was still feeling it out but wasn’t getting where I wanted. But hey it’s sketches, that’s what they are for.
Brand Boards. After the initial sketches, I used some of them to create two brand boards. I had one brand board that was strong that I was wanting to do. We then revised the two boards and I created a new direction that also liked. So the task was to figure out a way to combine the two.
December 1, 2015 Brand Board HORIZONTAL LOGO
VERTICAL LOGO
TYPE RECOMMENDATIONS Big John
Abcdefghijklm nopqrstuvwx DIN Alternate
Abcdefghijklm nopqrstuvwxyz
NAME STANDALONE
PATTERN CONCEPT NO. 1
PATTERN CONCEPT NO. 2
m xyz
December 1, 2015 Brand Board
December 3, 2015 Brand Board
December 3, 2015 Brand Board
December 8, 2015 Brand Board HORIZONTAL LOGO
VERTICAL LOGO
TYPE RECOMMENDAT Big John
Abcdefghi nopqrstuv HK Grotesk
abcdefghijklm nopqrstuvwxyz
NAME STANDALONE
TIONS
ijklm vwxyz
m z
PATTERN NO. 1
PATTERN NO. 2
December 10, 2015 Brand Board HORIZONTAL LOGO
VERTICAL LOGO
TYPE RECOMMENDAT Big John
Abcdefghi nopqrstuv HK Grotesk
abcdefghijklm nopqrstuvwxyz
NAME STANDALONE
PATTERN NO. 1
TIONS
ijklm vwxyz
m z
Food Trucks. The foodtrucks were tricky for me. I had to figure out a way to incorporate my swirly pattern into the truck without being too overwhelming. I did not realize how complicated designing trucks would be.
seafood goodness in a truck
follow for good seafood
seafood goodness in a truck
follow for good seafood
seafood goodness in a truck
follow for good seafood
seafood goodness in a truck
@Seafoodie Seafoodie.com
follow for good seafood
seafood goodness in a truck
@Seafoodie Seafoodie.com
follow for good seafood
seafood goodness in a truck
@Seafoodie Seafoodie.com
Final Brand. Over the next couple pages you’ll see all the components to my final brand, including all my applications. I’m extremely proud of what I created and thoroughly enjoyed creating a brand.
HORIZONTAL LOGO
VERTICAL LOGO
TYPE RECOMMENDAT Big John
Abcdefghi nopqrstu HK Grotesk
abcdefghijklm nopqrstuvwxy
NAME STANDALONE
PATTERN NO. 1
PATTERN NO. 2
PATTERN NO. 3
PATTERN NO. 4
TIONS
ijklm uvwxyz
m yz
seafood goodness in a truck
@Seafoodie Seafoodie.com
seafood
die.com
seafood
die.com
seafood
die.com
seafood
die.com
seafood
die.com
seafood
die.com
seafood
die.com
Thanks.