fashion focus
Natasha
Fagans
THE INCLINE OF SPORTSWEAR IN FASHION COMMERCE AND WHAT IT MEANS FOR BRANDS Sportswear Big Business is by far dominating the fashion industry. It has become quite the norm for consumers all over to spend the highest dollar on a nice sweatsuit or trendy tracksuit. Long gone are the days of purchasing athleisure just for the gym or sports activities. While there are a significant amount of people exercising at home, comfortable wear is the everyday “go-to” fit. Some independent/ start up sportwear brands saw nearly 500%+ increases in sales this past year alone. Nowadays, the average workday or business meeting is in the living room on a laptop, and as a result yoga pants and basketball shorts have become prevalent wardrobe items for almost any industry professional that works remotely. Some statistics even show that the sportswear apparel 40 April 2022
market valued at over $105 billion in 2020. These numbers are expected to double over the next ten years. One of the main reasons for the increase in interest of the consumer is the multi seasonal functionality of most sportswear. Purchasing clothing that can be worn all year around makes more economic sense, especially for families with multiple children. Dress codes may be a thing of the past soon, but trends that fit any season of the year will never go away. Influencers, especially on social media, have played a key role in helping larger brands make their clothing look sensible to the everyday consumer. Sportswear lovers are more likely to invest in clothing that is durable, inclusive and high in fashion demand.
