//EVENTS+MEETINGSMINNESOTASPRING2019MN.MEETINGSMAGS.COMBESTOF2019//HALLOFFAME MEETINGSMAGS.COM // SPRING 2019 BEST OF 2019 LIFETIME ACHIEVEMENT HONOREE CRAIG OLIVER Plus six industry veterans and rising stars join the MNM+E Hall of Fame 28 CATEGORIES including Best Livestreaming/Webcasting Service, New Venue, Resort/Lodge, CVB, Entertainment, Speaker/Presenter and more
SKY’S THE LIMIT YOUR PLACE OR OURS, ELEGANT OR CASUAL, LARGE OR SMALL, INDOORS OR OU T eventmanagers@damico.comDAMICOCATERING.COM612.238.4444 Mill City Museum Photo: Noah Wolf
CLOSE TO DOWNTOWN. FAR FROM ORDINARY. /discoverstlouispark @DiscoverSLP /discoverslp www.DiscoverStLouisPark.com 952-426-4047 ith exceptional food, shopping, hotels, and event space, we offer small town charm minutes from big city attractions. St. Louis Park and Golden Valley have a superb collection of unique venues to accommodate all your needs. Plus, we provide free customized services for stress-free planning and successful events. Meet, play and stay in Minnesota’s Sweet Spot. W
ILEA LIVE 2019 8 - 10 AUGUST 2019 HYATT REGENCY MINNEAPOLIS,MINNEAPOLISMN REGISTERCULTIVATINGNOWATILEALIVE.COMThe compelling education, authentic experiences and intentional connections found only in the ILEA community come to life at ILEA Live to inspire creativity that will foster business success.
Introducing Minnesota’s newest boutique hotel, North, at Grand View Lodge! Located on Grand View’s main property, North provides an unrivaled meeting and destination experience. North blends our rich history with modern amenities. OPENING JULY 2019 60 Spacious Rooms | 4 Contemporary Meeting Spaces | Coffee and Wine Bar Comfortable Lounge Space | Modern Northwoods Feel Become part of the story. 800-368-1885 | Minnesota’swww.GrandViewLodge.comsales@grandviewlodge.comNewestLegend
With O’Hare Airport just minutes way, Chicago Northwest is an event planner’s dream. Discover unparalleled accessibility, premier venues, exceptional hospitality and rewarding shopping, dining and entertainment experiences. Give yourself an edge at ChicagoNorthwest.com. 100,000 sq. ft. Convention Center | 10,000+ Guest Rooms | Over 60 Hotels 4 hours from anywherein the continental U.S. NOW THAT'S AN EDGE
6 MNM+E | SPRING 2019 PHOTOYUPPYTACO;RUSTYCROSBY;PAULSURLY,PHOTOS: Spring 2019 10 EDITOR’S LETTER 26 MEET & EAT Mexican food spices up any event. By Roger Gordon 30 DESTINATION Minneapolis Northwest has everything on a planners’ checklist. By Julie Kendrick 64 PEOPLE PROFILE Carly Van Veldhuizen is the creative force behind Girl Friday. By Josephine Werni DEPARTMENTS MINNESOTA MEETINGS + EVENTS MAGAZINE: IN THIS ISSUE 2630 FEATURE 34 Best of 2019 Find out the winners of the Minnesota M+E Best of 2019 readers’ choice awards. By Megan Gosch & Morgan Halaska FEATURE 46 Hall of Fame Meet the seven industry professionals selected by the magazine’s editorial advisory board. As told to Megan Gosch & Morgan Halaska
8 MNM+E | SPRING 2019 ARUBAREGENCYHYATTPHOTO;HIPTHEFROMISTOCK.COM/JRWASSERMAN;PHOTOS: CARANDELETOFJOSEPHST.OFSISTERSTHEOFCOURTESYCASINO;&SPARESORT 2019Spring MEETING NOTES 13 SUSTAINABLE SWAG Keep your next bash green with these fresh, fun and eco-friendly products. By Megan Gosch 14 EXPERT ADVICE Five benefits of associations to promote to members. By Amy Gitchell 16 SIGNATURE DRINK Carnivore Old-Fashioned, courtesy of Bartending by Drew 16 SAVE THE DATE ILEA Live 2019 is coming to Minneapolis Aug. 8-10. 18 OPEN MIC Three ways to reimagine events. By Edward Byers 20 BEYOND THE BORDER Aruba is “one happy island” for many reasons. By Morgan Halaska 24 GIFT IDEA Packed with Purpose is feel-good gift-giving. By Morgan Halaska ON THE COVER Craig Oliver is this year’s Lifetime Achievement honoree. Photo by Joel Schnell 20 16 16 INDUSTRY UPDATE 54 INFOGRAPHIC Find out how restaurant and food service operators are integrating sustainability practices into their daily business operations. Research courtesy National Restaurant Association 56 REGIONAL NEWS What’s happening in the local industry. Compiled by Morgan Halaska 62 SNAPSHOTS Photos from Associations North’s 2018 Meeting Planners Symposiumceleste st. paul hotel + Bar pg 56
NATURALLY INVITING Mystic Lake Center® is the newest event and convention center in the Twin Cities. Featuring more than 70,000 square feet of dedicated meeting space, Mystic Lake Center can accommodate groups of any size for meetings, corporate events, galas and more. It proudly joins Mystic Lake Casino Hotel® to form the only full-service resort in Minneapolis and St. Paul—making it one of the largest hotels in the metro. OWNED & OPERATED BY THE SHAKOPEE MDEWAKANTON SIOUX COMMUNITY © 2019 SMSC Gaming Enterprise mysticlakecenter.com 1-866-832-6402 | sales@mysticlake.com GAMING • GOLF • DINING • HOTEL • SPA
Morgan Halaska, editor MORGAN.HALASKA@TIGEROAK.COM
Find, Friend, Follow Find us online at mn.meetingsmags.com, and make sure to “like” us on Facebook, and follow us on Twitter, Pinterest and Instagram to stay in the loop between issues.
/MNMEETINGSMAGS @MNMEETINGSMAGS /MEETINGSMAGS /MEETINGSEVENTSMAGS EDITOR'S LETTER
PLANNERS TEND TO SHARE A LOT OF THE SAME QUALITIES AND SKILLS, and that’s especially apparent when we put together our annual Hall of Fame story. You’re detail-oriented, proactive and innovative. You love the rush of thinking on your feet and are proud of your work when an event comes together. Falling into the industry is common, as is a love for making per sonalWhileconnections.it’seasyto identify the similarities—this industry requires some specific talents to excel— what’s always far more fascinating are the differences; each of our Hall of Famers has an individual style, motivation and way of thinking. Flip to page 46 to meet the seven pros and up-and-comers that the magazine’s editorial advisory board selected this year. This issue also spotlights the many suppliers and organizations that make Minnesota’s meet ings and events industry great in our annual readers’ choice awards. Like our Hall of Famers, our winners and runners-up can be easily categorized into their specialties, but all stand out in unique ways. Turn to page 34 to read about this year’s winners. We head to Minneapolis Northwest in this issue’s Destination. Back in May 2018, Minneapolis Northwest Tourism hosted the Taste of Minneapolis Northwest—a 10-stop tour that took plan ners around to sample its vast offerings in hotels, venues and experiences, with options ranging from the elegant Mississippi Gardens to the rubber-burning MB2 Raceway. New since the tour is the state’s first Topgolf in Brooklyn Center, which has become a fast industry favorite. There’s no shortage of options in this three-city area if you’re willing to venture out a bit (page 30). You all know Girl Friday, but we wanted you to meet the person behind the ubiquitous design company in our People Profile on page 64. Carly Van Veldhuizen’s knack for creating eye-catching custom designs that add texture and life to events—Instagramming her work is inevitable (follow her @girlfridaycreative).
10 MNM+E | SPRING 2019
Celebrating Differences
MN.MEETINGSMAGS.COM 11 EDITOR Morgan Halaska SENIOR EDITOR Megan Gosch DIGITAL CONTENT EDITOR Julianna Fazio CONTRIBUTING WRITERS Edward Byers, Roger Gordon, Julie Kendrick, Amy Gitchell, Josephine Werni EDITORIAL INTERNS Taylor Hafner, Brianna Smiley, Kendall Van Horne EDITORIAL ADVISORY BOARD Christie Altendorf, D’Amico Catering • Jessica Elhard, University of St. Thomas • Meghan Gustafson, MPLS Downtown Council • Devie Hagen, Elan Speakers Agency • Staci Kvasnik, Boston Scientific • Jim Leighton, Children’s Cancer Research Fund • Amy Leyden McNamara Alumni Center • Jaimie Mattes, CMM, HelmsBriscoe Jessica Miller, Jacki Brickman - Consulting • Connor Myhre, Heroic Productions • Rosemarie Ndupuechi, 3E Productions LLC • Katie Numedahl, Minneapolis Marriott Southwest • Monique Rochard-Marine, CMM, CMP, CTSM, MBA, Cardiovascular Systems, Inc. • Lisa Schetinski, Renaissance Minneapolis Hotel, The Depot Sean Schuette, CMP, Schuette on Duty Solutions, LLC • Lauren Segelbaum, Event Lab DESIGN DIRECTOR Courtney Nielsen ART DIRECTORS Traci Zellmann, Taylor Kilgore PRODUCTION DIRECTOR Dianne Talmage PROJECT COORDINATORS Brittni Dye, Alex Kotlarek CIRCULATION DIRECTOR Jeremy Wieland SUBSCRIPTION MARKETING SPECIALIST Emily O’Connell DIRECTOR OF MARKETING & EVENTS Lauren Madeja MARKETING & EVENTS COORDINATOR Jen McIlvaine SENIOR ACCOUNTANT Lisa Sabrowsky CREDIT MANAGER April McCauley ACCOUNTANT Katie Bodin WEB DEVELOPMENT MANAGER Sandy Powell WEB ADVERTISING COORDINATOR Angela Beissel ASSOCIATE PUBLISHER– NATIONAL SALES Jim jim.younger@tigeroak.com612.548.3874Younger California Meetings + Events • 303.617.0548 Colorado Meetings + Events • 303.617.0548 Michigan Meetings + Events • 586.416.4195 Illinois Meetings + Events • 312.755.1133 Mountain Meetings • 303.617.0548 Northeast Meetings + Events • 586.416.4195 Northwest Meetings + Events • 612.548.3874 Texas Meetings + Events • 469.264.7657 Reprints: For high-quality reprints of 500 or more call 1-800-637-0334 or email reprints@tigeroak.com. For address changes, ordering single copies, cancellations, or general questions about your subscription please contact customer service at 1-800-637-0334 or customerservice@tigeroak.com Minnesota Meetings + Events accepts no responsibility for unsolicited manuscripts or artwork; they will not be returned unless accompanied by a stamped, self-addressed envelope. TIGER OAK MEDIA FOUNDER & CEO R. Craig Bednar PRESIDENT Tony Bednar CHIEF FINANCIAL OFFICER Barb Steinhauser VICE PRESIDENT OF DEVELOPMENT Susan Isay DIRECTOR OF MARKETING & Jim Younger BUSINESS DEVELOPMENT 900 South Third St., Minneapolis, MN 55415 Phone: 612.548.3180 Fax: 612.548.3181 Published quarterly Minnesota Meetings + Events, Spring 2019 © 2019 Tiger Oak Media. All rights reserved. Printed in the U.S.A. SPRING 2019 mn.meetingsmags.com I received the Amazon Firestick in a swag bag. A bankcontainingcasepowerwithpowercordtochargeandmanydifferentadapterstouse ABluetoothwireless,speaker What's“the best swag you've received at an”event? I have a stuffcollectioncuteofedanimals at my desk. A whichtweedbeautifulpouchistheperfectsizetocarrymyKindle! An ideal setting for meetings and events • Central location • Multiple meeting spaces accommodate all group sizes • Avex audio visual support • On-site liquor service • Open catering policy Ask about a discount on select 2019 dates 651.292.3228 / betsy@landmarkcenter.org
In the heart of downtown on the edge of Loring Park, the Millennium Minneapolis is the epitome of modern and chic. The luxury service and hospitality is complimented by 22,000 square feet of meeting space, 321 guestrooms and suites and highlighted by the roof-top dome and ballroom overlooking the lights of downtown. Sip a signature cocktail in North 45 Bar before exploring the city’s dining, shopping and theater scenes. We want to customize your event to meet all your needs. 1313 Nicollet Mall, Minneapolis, MN 55403 612.332.6000 millenniumhotels.com DISCOVER OUR WORLD
SCHNELLJOELPHOTOS:
MN.MEETINGSMAGS.COM Meeting Notes PRODUCTS, PLACES & INSPIRATION
Three eco-friendly products offer a fresh take on common event goodies. The Amazing Pasta Straw With the global spread of plastic straw bans, plenty of plastic-free alternatives have hit the mainstream. The Amazing Pasta Straw, made simply from wheat and water, is completely biodegradable (that is, if it isn’t eaten). Unlike plastic straws, these won’t break down midsip and are clean of dyes and glues. Planners can test the straws with a sample pack or buy in bulk for large meetings and events. pastastraws.org
14 SIGNATURE DRINK 16
Dust City Designs Wood Stickers Made from FSC certified wood, Wood Stickers are etched, cut and printed by lasers and printers, then sanded and finished by hand. Unlike vinyl stickers, the wood decals are fully biodegradable, helping to eliminate micro-plastic pollution. With over 2,500 stock designs and the ability to create custom stickers, planners can join companies like Whole Foods and Instagram in creating guilt-free branded swag. woodstickers.com Megan Gosch amborellaorganics.com
Amborella Organics Lollipops
Amborella Organics lollipops are as eyecatching as they are environmentally friendly. The hand-poured organic pops are made from cane sugar and edible herbs and flowers such as lavender, hibiscus and mint for a refreshing burst of flavor and striking visual. But it’s Amborella’s patented seed-bearing technology that makes these sweet treats a gift that keeps on giving. After enjoying a lollipop, simply plant the biodegradable stem and wait for a seedling to sprout. Seeds correspond to each pop flavor and while Amborella offers unique options like Peach & Marigold or Sage & Marshmallow, Champagne & Roses has become a crowd favorite for events. Planners can even work with Amborella to craft co-branding opportunities and custom flavors. amborellaorganics.com
EXPERT ADVICE
Sustainable SWAG
PRODUCTS, PLACES & INSPIRATION
Access to Exclusive Information Be sure to promote the ability to quickly access exclusive content such as legislative policy updates, original research, innovative trends, industry predictions, articles from thought leaders, proprietary content, seminars, news letters, best practices, etc.
Benefits and Discounts
EXPERT ADVICE »
THE APPEAL OF ASSOCIATIONS
Millennials are known for their love of loy alty and rewards programs. Therefore, asso ciations should make sure to promote their members-only benefits and discounts. These may include savings on products and ser vices, group health care, travel discounts and access to mentoring programs, young pro fessional groups, exclusive conferences, trade shows and events.
AMY GITCHELL IS A MARKETING AND RESEARCH SPECIALIST AT GROWTHZONE AMS WITH (GROWTHZONE.COM) A FOCUS ON ASSOCIATION INDUSTRY RESEARCH AND GROWTH. SHE IS PASSIONATE ABOUT MARKETING COMMUNICATIONS AND HAS EXTENSIVE EXPERIENCE IN DIGITAL MEDIA STRATEGY.
5 key benefits associations can offer young professionals. BY AMY GITCHELL FOR YOUNG PROFESSIONALS, association membership matters. To day’s workforce has seen an influx of millennials and Generation Z. These individuals are innovative and technologically savvy, and they have high expectations for their association memberships. Competition for members is fierce and meet ing the demands of this young demographic is critical to survival. This target audience is more member-centric than ever, and to stay credible and relevant, associations must learn to provide a list of benefits young professionals reallyHerewant.are five key benefits associations should promote to give members the tools to become leaders in their industry: Resume-Building
One of the primary motivations driving young professionals to seek out association member ship is job opportunities. Associations must be able to offer members leadership roles and committee volunteer opportunities that expand their resume and networking opportunities that help them make meaningful connections. Associations should seek to develop pro grams that teach the leadership skills young professional members need to excel in their field. From the smallest engagement (answer ing questions in an online forum) to major par ticipation (speaking at an event), professionals should be able to take advantage of numerous professional development opportunities. Promoting members-only access to direc tories, thought leaders and influencers, invite-only events and exclusive job openings is also crucial. Training and Education Young professionals are always looking for new ways to grow their skill set. Education paves the road to success in any industry, and associations should plan to regularly host workshops, online training and peer-to-peer learning opportunities designed to help mem bers develop professionally. Whether required or optional, associationprovided certifications and designations also offer ongoing opportunities for professional development and a diversified skill set.
Camaraderie and Collaboration
Associations are a place for sharing challenges and discussing common issues in a collabora tive environment. Showing off the way your association members interact and exchange ideas while building trust is sure to catch the attention of young professionals looking to get involved. Consider turning to social media to showcase the collaborative nature of your nextMakingmeeting.all of these changes may seem overwhelming, but in reality most associations already do everything on this list—they just have to promote it. By effectively communicat ing key benefits of membership, associations can recruit and retain young professionals.
ISTOCK.COM/YEVHENIIDUBINKOPHOTO:
14 MNM+E | SPRING 2019
carnivore old-fashioned
One of the company’s most popular activities is its Cocktail Competition. The competition is a fun alternative to typical team-building, allowing guests to team up and make their own cocktails. The winning team is invited back in the fall to participate in a grand competition against other winning teams. Atkin is also well-known for his personal flavor profile. His featured drink, the Carnivore Old-Fashioned, was inspired by his love of both bourbon and bacon and offers a fun twist on the traditional cocktail that’s been requested more than any other menu option at Bartending by Drew events. —Brianna Smiley
•ingredients: 2.5 oz. Basil Hayden Bourbon • .5 oz. Bulleit Rye • .25 oz. Dark Muscovado Syrup • 3 dashes Bittercube Trinity Bitters • garnish with maple/brown sugar bacon* and large orange peel •directions: Mix all ingredients in a rocks glass without ice. Pour in ice and stir vigorously. • Express the orange peel over the cocktail while placing the bacon in the drink along with it. * Place bacon on a broiler pan, grill, then coat with maple syrup and brown sugar. Bake at 400 degrees for 25 minutes. Allow the bacon to cool, but do not refrigerate. Use within five days. SAVE THE DATE » ILEA LIVE 2019 Aug. 8-10, Minneapolis,2019Minnesota The compelling education, authentic experiences and intentional connections found only in the International Live Events Association (ILEA) community come to life at ILEA Live to inspire creativity that will foster business success. Nurture your cre ative spirit to grow your business acumen at this year’s event in Minneapolis. ilealive.com courtesy* of BARTENDING BY DREW bartendingbydrew.com
16 MNM+E | SPRING 2019 ISTOCK.COM/JRWASSERMAN;PHOTOS: PHOTOHIPTHEFROM PRODUCTS, PLACES & INSPIRATION SIGNATURE DRINK »
Located in both the North Loop and Northeast Minneapolis, Bartending by Drew offers an array of libations to kick off the spring season. Whether it’s a wedding or a corporate team-building event, owner Drew Atkin offers signature drinks to match any event’s aesthetic. “Our opportunities lie within providing visitors with unique party options,” says Atkin. “Our services allow guests to have fun and experience something out of the ordinary whether it be with friends or co-workers.”
MN.MEETINGSMAGS.COM 17 CONTACT us! 10715 South Shore Drive Medicine Lake, MN 55441 @thehuttonhousewww.thehuttonhousemn.comhello@thehuttonhousemn.com952.470.0788 Hello Love Photography Hello Love Photography Hello Love Photography Flow Event GroupKokal PhotographyKelsey Heeter Photography The Hutton House is a premier, luxurious event venue located just minutes west of downtown Minneapolis - tucked away in an unexpected corner of Medicine Lake. Offering elegant surroundings, thoughtful planning and an impeccable level of personalized service, The Hutton House delivers a decidedly different experience. WE invite YOU TO EXPERIENCE A ALLMEMORABLEYOUROWN. celebration Your Event. Your Museum. Hosting exceptional experiences since 1915. Mia offers indoor and outdoor event spaces for parties, weddings, corporate meetings, and receptions in the heart of Minneapolis. Please contact Mia’s Events Team: 612.870.3135; myevent@artsmia.org
3 ways to revamp the same event. BY EDWARD BYERS WITH SO MANY COMPETING EVENTS AND ORGANIZATIONS, it’s more important than ever to reimagine your events to stay relevant and offer new and unique perspectives. Below are some tips to keep your attendees engaged while allowing you to work smarter. Get Creative This is extremely important. How many times have you heard or even said, “this is the way we always do it” or “it worked well last year.” People don’t want the same thing. If you are holding your event in the same space every year, it is imperative you work with the venue to reinvent the space through A/V, furniture or even utilizing space in the venue that you may not tradition ally use (hallways or foyers, rooftops or large suites for example). If you have the freedom of switching venues each event, it is important not to just switch from one banquet room to another. Really think about your event and look at nontraditional space for all or part of your conference. Maybe general sessions can be held in the host hotel, but unique space nearby could be utilized to host a reception or dinner. It could be a museum, art gallery or any kind of city building. What if they don’t rent their space? Talk them into it. Not only will you be a hero, your attendees will be wowed in a space they’ve never seen. Use Technology Not only will the use of technology further engage your attendees, it will also save you time on your processes. It is imperative you explore the use of technology for all aspects of your meeting from registration to on-site management. For example, are your attendees having difficulty registering for your event? Using the right system will save you time on processing, collecting fees, offering discounts, printing name badges, pulling your attendee and exhibitor lists, segmenting your market ing and, above all, create a better user experience. If you aren’t using an event app, you should start. An event app allows you to provide real-time updates to your attend ees and allow your guests to connect and network with one another. The use of gamification is also a really great way to further engage people and help foster relation ships, networking and drive traffic to your exhibitors.
18 MNM+E | SPRING 2019 PRODUCTS, PLACES & INSPIRATION
Partnerships can take all shapes and forms. When designing your sponsorship or partnership prospectus, think about all items you will need to successfully run your event. Offering potential partners the opportunity to provide their services in lieu of cash allows them to get involved when they may have otherwise passed. For example, A/V providers can offer a reduction of their costs, allowing you to create a better experience for your attendees by offering more. Or, perhaps, you can partner with media outlets or other conferences that will help promote your event. An additional example could be the use of any software that will enhance your meeting or event. A technology provider may want to partner to showcase their system to your attendees which may help you improve efficiencies. It is important to think about all elements needed to successfully organize your event and then to think of a potential partner for that service.
EDWARD
Think about how much easier it will be to sign exhibitors if you are helping drive traffic to their space.
Partnerships
The meeting and event space is competitive and fight ing for people’s attention is not easy. Allow yourself to get creative and don’t be afraid to see what others are doing. As mentioned, it is important to stay competi tive and to continually reimagine all or portions of your event by offering creative content and experiences that your participants aren’t getting anywhere else. BYERS the
operates
CMPstudyingpreparationHegeneratingcreatingsponsorshipthanHeandOlympics,Games,includingandworking15He(meetingprotocol.org). Meeting Protocolwebsite hasmorethanyearsexperienceincorporatespecialevents,twoOlympictheSpecialincentivesnot-for-profits.hasraisedmore$2millionthroughandnewrevenue-programs.offersexaminationforstudentsfortheirdesignation.
OPEN MIC » EVENTS REIMAGINED
MN.MEETINGSMAGS.COM 19 Let’s meet at the lake. 800.432.3777 breezypointresort.com
20 MNM+E | SPRING 2019 BEYOND THE BORDER »
CASINO&SPARESORTARUBAREGENCYHYATTPHOTOS:
Piet’s Pier Bar, and smoothies are just steps
Aruba embodies happiness and well-being. Dubbed “one happy island,” Aruba has many reasons for its cheery moniker. There’s no risky time to visit the desert island due to its location outside the hurricane belt. Its pristine crushed coral sand doesn’t absorb heat, keeping bare feet comfortable. The ombre shades of the Caribbean Sea and magical sunsets make for an inimitable back drop. The tap water, distilled in a saltwater desalination plant, is pure. The ABC islands, in which Aruba accounts for the A, are con sidered the safest of Caribbean islands. The temperature, complemented by the breezy trade winds, stays at a pleasant 82 degrees on average year-round. And if the sun gets the best of you, aloe thrives in the desert condi tions of the island. There’s a general sense of contentment and well-being that Aruba exudes, and that’s most apparent in its warm and welcoming people, who represent over 90 nationalities from more than 130 countries on the 70-square-mile island (a constituent country of the Kingdom of the Netherlands). Homebase Hyatt Regency Aruba Resort Spa & Casino, located on Palm Beach among other highrise hotels, is enjoying the completion of its first phase of the multimillion-dollar renova tion. The 359 newly reconceptualized guest rooms were designed to make guests feel as though they’re staying in a private beach home. Natural light accentuates the room’s creature comforts, which include white oak furnishings, a hand-woven wool rug and an oversized chaise lounge. Bathrooms were expanded and feature Kohler fixtures and a handy digital clock that’s integrated in the backlit vanity mirror. The resort’s open-air lobby, with views of the aqua water and white sand beach in the distance, is a popular locale, with the Carnival-themed casino and ZoiA Spa, which uses hand-pressed oils and home-grown herbs in its services, nearby. The hotel’s dining outlets are diverse and plentiful. Ruinas del Mar pays homage to the island’s gold mining past; Mexicado (Aruba’s first Mexican restaurant) serves traditional and contemporary Mexican dishes; and Café Piccolo is a cozy Italian bistro with a woodfired, stone oven. Sunset specials are served
PRODUCTS, PLACES & INSPIRATION
DispositionSunny
MN.MEETINGSMAGS.COM 21 BY THE NUMBERS: HYATT REGENCY ARUBA RESORT SPA & CASINO 12,500 -SQUARE-FOOT CASINO 8,000 -SQUARE-FOOT POOL 5,200 -SQUARE-FOOT SPA WITH 8 TREATMENT ROOMS 5,000 -SQUARE-FOOT FRESH WATER LAGOON STOCKED WITH TROPICAL FISH AND WILDLIFE 359 GUEST ROOMS 15 MILES OFF THE COAST OF VENEZUELA 12 -ACRE BEACHFRONT PROPERTY 4 MAIN DINING OUTLETS 4 BARS ON PROPERTY 4 MILES FROM QUEEN BEATRIX AIRPORT 2 MILES FROM ORANJESTAD (THE CAPITAL) Meeting Space: 9,245 SQUARE FEET OF MEETING SPACE 10,847 SQUARE FEET OF OUTDOOR FUNCTION SPACE 3,008 SQUARE FEET OF PREFUNCTION SPACE 9 PREFUNCTIONSPACES AREAS AND THE 5,300-SQUARE-FOOT REGENCY BALLROOM CAN ACCOMMODATE 400 PEOPLE FOR A BANQUET, 450 CLASSROOM-STYLE, 600 THEATER-STYLE AND 650 FOR A RECEPTION. A 3,900 SQUARE FOOT REDWOOD DECK AND TENT ACCOMMODATING UP TO 200 PEOPLE PROVIDE ALTERNATIVE MEETING SPACE. rivercentre.org EVENT PLANNERS. We get you. You have a lot on your plate. We’ll help you clear it.
Island Exploration Red Sail Sports, a full-service dive and water sports facility with a desk in the Hyatt Regency Aruba’s lobby, disembarks from Piet’s Pier Bar. Its friendly crew takes guests out on one of its catamarans to explore the marine life and sunken remains of the SS Antilla that live under the calm turquoise waters. Sunset, dinner sails and moonlight cruises are available as well as private group functions. The desert terrain of Aruba sets it apart from other Caribbean islands; the best way to see the north side of the island is on wheels.
Wellness
It’s fitting that aloe—known for its medicinal properties—is ubiquitous on the island. More than just a sunburn relief, aloe has played a big part of the island’s culture and economy. Aruba Aloe, the oldest aloe company in the world, offers weekly interactive workshops at the Hyatt Regency Aruba. Guests make their own moisturizing aloe scrub while learning about the island’s abundant natural resource and the part it plays in Aruba’s undeniable happiness. —Morgan Halaska
CASINO&SPARESORTARUBAREGENCYHYATTPHOTO: MEET IN OWATONNA CHARMING | AFFORDABLE | CONVENIENT 800-423-6466 | visitowatonna.org The Perfect Pace The Perfect Place One Oak Ridge Drive, Chaska 952.368.3100 oakridgeminneapolis.com CORPORATE EVENTS MEETING PACKAGE S TEAMBUILDING
22 MNM+E | SPRING 2019 PRODUCTS, PLACES & INSPIRATION away from the white sand beach at Kadushi Juice Bar (freshly cut coconuts can be found here, too).
Off-road jeep tours travel along the rugged terrain to the Natural Bridge, Bushiribana Gold Mill Ruins, California Lighthouse, Natural Pool, Alto Vista Chapel and, not to mention, many beaches along the way. Guests of the Hyatt Regency Aruba use De Palm Tours Aruba regularly, and the hotel also partners with ABC Tours Aruba and Around Aruba Tours.
Get Connected ARUBA ALOE | arubaaloe.com DE PALM TOURS ARUBA | depalmtours.com
TIME ZONE: Atlantic Standard Time (Eastern Standard Time plus one hour) ELECTRICITY: Aruba adopted the North American voltage standard, the same as in the U.S. and Canada TRAVEL VIP Traveling to the Caribbean is always worth the hassle, with vacation just on the other side. Leaving, on the other hand, is an abrupt change in scenery that takes suntanned travelers from sandy beaches to face long lines and cramped airport quarters.
And with U.S. Customs & Border Protection at Queen Beatrix Airport, departing Aruba is just a little bit moreFirsttedious.ClassAruba’s
VIP Departure Service lessens that pain by fast-tracking you through all but one of the checkpoints (the U.S. Customs & Border Protection). After you’ve skipped the lines, the VIP lounge—stocked with snacks, drinks and comfortable chairs— awaits. firstclassaruba.com
HYATT REGENCY ARUBA RESORT SPA & CASINO | aruba.regency.hyatt.com
RED SAIL SPORTS | redsailaruba.com VISIT ARUBA | visitaruba.com
KNOW BEFORE YOU GO TEMPERATURE: 82 degrees year-round on average CURRENCY: Aruban florin; the U.S. dollar is widely accepted LANGUAGE: Dutch and the native Papiamento are the official language; English and Spanish are widely spoken.
MN.MEETINGSMAGS.COM 23
24 MNM+E | SPRING 2019 CARLSONTATEPHOTO: PRODUCTS, PLACES & INSPIRATION GIFT IDEA » FEEL-GOOD GIFTING Packed with Purpose’s curated gift boxes contain goodies from companies doing good. Do you have high standards for gifting? Looking to give something that’s ethical, sustainable, fair trade and eco-friendly? And maybe has a nice dose of social impact, too? We have just the thing. Stuffed with treats from socially conscious companies, Packed with Purpose’s curated gift boxes bring joy to the giver, receiver and thePwP’sworld. partners (called Purposeful Purveyors) advocate for workforce development, wellness, women’s empowerment, the environment and youth development. Over 675 events hosted at A’BULAE at Scheduleabulae.comaTourToday Inspire the next breakthrough great idea at A’BULAE - Capacity up to 450 - Rooftop deck - Onsite parking - Plenty of open space - Comfortable breakout rooms - Floor to ceiling windows for natural light - Award-winning catering Corporate Galas & Daytime Planning Sessions AT your FINGERTIPS SUBSCRIBE FOR MEETINGSMAGS.COMFREE! OUR E-NEWSLETTER »LOCAL EVENTS »LATEST INDUSTRY NEWS »PEOPLE NEWS »WEEKLY UPDATES
MN.MEETINGSMAGS.COM 25 With over 55 partners, there’s plenty of room for flexibility and personalization in a gift box. At a recent conference in Chicago for women entrepreneurs, for example, attendees were gifted an assortment of products made by women in Chicago. Isn’t it nice to know that your gift will truly keep on giving? —Morgan Halaska Get Connected PACKED WITH PURPOSE packedwithpurpose.gifts IN THIS BOX: • Atlantic Rainforest dark chocolate from Harper Macaw harpermacaw.com • Soy candle from Bright Endeavors brightendeavors.org • Cinnamon chocolate chip from Cooper Street Cookies cooperstreetcookies.com • Better Chocolate Bites from Sulpice sulpicechocolat.com • Trail mix from Together We Bake new.togetherwebake.org • Planet Access Company planetaccesscompany.com 612.777.8732 | sales@usbankstadium.com | www.usbankstadium.com AN MA NAG ED FA CILI TY PLAN YOUR NEXT EVENT IN A STADIUM DESIGNED WITH YOUR GUESTS IN MIND BUILT FOR BOLD MINNESOTA’S PREMIER EVENT SPACE
26 MNM+E | SPRING 2019
HACIENDA;URBANJEFE(OPPOSITE)TAMALES;LOMALAPHOTOS:
TACOS, QUESADILLASTAMALES,&MORE
MEXICAN FOOD ABOUNDS in the Twin Cities. The following are four Mexican restaurants that offer pri vate event space and/or catering. Jefe Urban Hacienda Jefe Urban Hacienda in Minneapolis is an upscale taquería in a beautiful Spanish set ting—comfortable and warm with candles, roomy oak tables and vintage art. Hall of Kings is a private event space that, including its Camelot Bar, can accommodate up to 200 guests for a seated dinner and up to 250 stand ing. For smaller groups, the Camelot Bar can host up to 50 guests standing. “Hall of Kings,” says Event Manager Victoria Barlow, “is an elegant, candle-lit space featuring iron, sandstone walls, stone arches and wood beams that hearken back to ear lier times when one could be cared for at the Royal Court. There are metal-carved kings at the entrance to the Hall of Kings. The metal work is all handcarved—metal chandeliers and metal fixtures. It’s a romantic, authentic and dramatic events venue housed within a historic warehouse that was built in 1870. It’s located along Minneapolis’ historic cobble stone Main Street near St. Anthony Falls. It’sPopularexquisite.”event appetizers include the authen tic Cubano, bacon-wrapped dates filled with manchego cheese and the oxtail quesadilla. Another favorite is Jefe house salad with qui noa, avocado, pepita and citrus vinaigrette. Popular entrees include the flank steak with cilantro lime, the pork chili relleno and the Moroccan chicken with herbed cous cous. Says Barlow, “We also have specialty cock tails like our Jefe margarita or sangria and a deep list of mezcals and beers plus an expert wine list.” Rusty Taco For an affordable, fun and laid-back Mexicanfood experience, you want to have Rusty Taco cater your private event. There are five loca
Four local restaurants offer Mexican food to add flavor to any meeting or event. BY ROGER GORDON La Loma Tamales
TACORUSTY MEET & EAT MEXICAN EATERIES
tions: Minneapolis, St. Paul, Eagan, Eden Prairie and Maple Grove. While dining in, taking out and delivery are popular options, the catering end of the business is really taking off. “We have a full catering team that goes to your location and sets up buffet-style,” says Pam Ringgenberg, franchise operator. “We can cater for any amount of people. The largest we’ve done is for 700. We mainly cater corporate events, private home events, graduation parties, weddings and birthday parties.”
Clockwise: Rusty Taco; Hall of Kings; Jefe Urban Hacienda; Rusty Taco food truck
La Loma Tamales If you are a fan of tamales, then you want your event catered by La Loma Tamales from its Midtown Global Market location in Minneapolis. “That’s what we’re known for,” says Enrique Garcia-Salazar, who is coowner with his wife Noelia Garcia Urzua. The two of them moved to the United States right after getting married in their hometown of Quebrantadero, a small town in Mexico’s heartland. They brought with them a dream and a recipe. The dream was to create a new future for themselves in the United States, and the recipe was to make homemade tamales the same way they are made in Mexico. “We have 10 different kinds of tamales,” Garcia-Salazar says. “The best-selling one is the chicken and green sauce tamale. The pork and red sauce tamale is also popular. We also have the tamale Oxaqueño, which is a bigger tamale and more spicy than the others. Also popular are our enchiladas and tacos. We normally do buffet-style and can accommodate groups of up to 800 guests. We cater corporate events, birthday parties, graduation parties and events at different schools and universities.”
MN.MEETINGSMAGS.COM 27
According to Ringgenberg, the taco bar is one of the most popular catering options. “We have 14 different kinds of tacos, and you get a choice of two types of tacos or three types of tacos. Chips and salsa come with it,” she says. “Our most popular tacos are the grilled fish taco, the brisket taco, the roasted pork taco and the rusty taco, which has achiote pork with pineapple, onion and cilantro. Our tacos are street-style, so they’re served on a soft corn tortilla. There’s also the option of doing a soft flour tortilla. We have a nacho bar, too. For dessert, we have churros and sopapillas. “Another option is our food truck, which we do for lots of private events. We actually bring the food truck to your location and set it up. It’s operational from April to October.”
28 MNM+E | SPRING 2019
There are three other locations—Minneapolis/ Mercado Central, downtown Minneapolis Northstar and downtown St. Paul Town Square. All four loca tions are set in food courts. Cocina del Barrio For a top-notch Mexican catering experience, try Cocina del Barrio in Edina. Its most popular item is the taco bar. “It’s a very comprehensive, build-your-own taco bar where you have a selection of a couple different meat fillings,” says General Manager and Catering Coordinator Sean Foley. “It comes with a wide variety of accompaniments such as lettuce, tomato, onions, cheese, jalapenos, limes and salsa to name a few. Generally we do soft shells only, with soft flour and soft corn. We can do hard shells if it’s requested. We also have a number of appetizer platters, which is probably the next big gest hit. Guacamole is huge. Aside from that, we do a lot of tequila shrimp skewers. In the summertime, we do a lot of jicama pineapple mango skewers. We do a lot of chicken enchilada platters, too. For des sert, we have our tres leche cake, which translates to three milks—three different kinds of milk are used in Accordingit.” to Foley, Cocina del Barrio does most of its catering off-site. “We’ve done groups as small as eight people and as large as 400. That’s about our max,” he said. “We do a lot of office lunches in down town Minneapolis and St. Paul. Generally, the most common size is about 30 people. On-site, we can accommodate up to 200 guests seated for the whole restaurant. Most on-site events in our private event space is for 16-18 guests.”
There are four other Barrio Tequila Bar loca tions: downtown Minneapolis, St. Paul, Target Field and Terminal 2 at the Minneapolis-St. Paul International Airport. The Minneapolis and St. Paul locations offer private event space but do not do off-site catering.
TACORUSTYPHOTOGRAPHY;MARIEJEANNINEPHOTOS: MEET & EAT MEXICAN EATERIES Get Connected COCINA DEL BARRIO 952.920.1860barriotequila.com JEFE URBAN HACIENDA 612.255.2000jefeminneapolis.com LA LOMA TAMALES laloma.com | 612.728.9591 RUSTY TACO mncatering@rtacos.comrustytaco.com Jefe Urban Hacienda (above); Rusty Taco (right)
Green Haven Event SpringbrookBunker763-576-2970AnokaCenterBunkerHillsEventCenterHills/CoonRapids763-951-7234MajesticOaksEventCenterHamLake763-755-2140TPCTwinCitiesBlaine763-795-0846MermaidEventCenterMoundsView763-746-2134MoundsViewEventCenterMoundsView763-717-4041NationalSportsCenterBlaine763-785-5600NewBrightonEventCenterNewBrighton651-638-2130NorthMetroEventCenterShoreview651-483-1727ShoreviewEventCenterShoreview651-490-4790CoonRapidsCivicCenterCoonRapids763-767-6522BanquetsofMinnesotaBlaine612-803-6468Fridley612-803-6468NatureCenterFridley763-572-3588Exceptional MEETINGS • RECEPTIONS • WEDDINGS www.tcgateway.com/meeting-space
30 MNM+E | SPRING 2019
THE GREAT NORTHWEST
This three-city area offers lodging, event space—and plenty of free parking. BY JULIE KENDRICK THE BOOMING NORTHWEST CORRIDOR OF THE MINNEAPOLIS METRO —containing the cities of Maple Grove, Brooklyn Park and Brooklyn Center—is a location that checks off all the boxes on a meeting planner’s “must have” list. Close to downtown? Just 10 minutes from downtown Minneapolis. Lots of meeting space? Almost 200,000 square feet in the three-city area. Hotel rooms? Nearly two dozen hotels call the area home. Nearby activity possibilities? Topgolf, WhirlyBall and two pro golf courses, plus The Shoppes at Arbor Lakes.
Helpful CVB “We’re a destination that even Minneapolis locals like to visit,” says Megan Diaz, senior business development manager for Minneapolis Northwest Tourism. In addition to all those great amenities, Diaz explains the solid financial reasons to consider booking a meeting or event in Northwest Minneapolis. “We have event assistance funds set aside to use as incentives for a first-time booking in our area. In other locations, those funds are earmarked just to assist with transportation, but we allow them to be used for anything— shuttles, cocktail receptions, attendee swag bags and more,” she says. “The only stipulation is that it has to be a new event for our area.” Diaz says her group is especially knowledgeable about the area’s hotels, venues and fun things to do. “We’re a one-stop shop for planners and our services are free,” she says. “We don’t send you off to do research on your own. We’ll talk with you and make recommendations that are a good fit for your group. If you just want to come in for an opening event or a team-building activity at Topgolf, for example, we can show you around and help arrange that,” she says. “The sky’s the limit.”
SMITH;AARON(OPPOSITE)CENTER;HERITAGEBROWNEARLEPHOTOS: PHOTOGRAPHYNORMANDANPHOTO;YUPPY
Historic Events Not only is it a rustic and beautiful conference and event center minutes north of downtown Minneapolis, but the Earle Brown Heritage Center is also an ideal location for meeting planners, says Bruce Ballanger, manager. Earle Brown Heritage Center
DESTINATION MINNEAPOLIS NORTHWEST
MN.MEETINGSMAGS.COM 31
Ballanger adds that his staff is beloved by meeting planners, who look forward to seeing the same friendly faces year after year. “When you recognize the people you’ll be working with, it’s calming and reassuring,” he says. A highlight of any Earle Browne event is the food. “The quality, value, consistency and taste of our food earn us high reviews,” he says, noting the center’s repeat business for corporate events is 93 percent. “Our corporate business is built on our valued relationships with meeting planners. We want them to look good and to come back every year, and we want their businesses to grow and do well.” Golf Year-Round Even people who have never swung a golf club enjoy being part of the fun at Topgolf Minneapolis – Brooklyn Center, which is BY THE NUMBERS ~200,000 SQUARE FEET OF COMBINED MEETING SPACE 4,900 ACRES—THE SIZE OF ELM CREEK PARK RESERVE, THE LARGEST PARK IN THE STATE’S THREE RIVERS PARK DISTRICT 25 MINUTES FROM THE AIRPORT 22 HOTELS (WITH MORE ON THE WAY) 10 MINUTES FROM DOWNTOWN MINNEAPOLIS
3 CITIES: MAPLE GROVE, BROOKLYN PARK AND BROOKLYN CENTER 2 PRO GOLF COURSES Clockwise from left: Earle Brown Heritage Center fountain and Garden City Ballroom; Topgolf bay
The center was built in the late 1800s and is now owned by the city of Brooklyn Center. “We have everything you need right on-site, including free parking, free Wi-Fi and on-site catering,” he says. With 40,000 square feet spread across 19 different spaces, the center can accommodate groups from 10-1,000 participants. During the spring and summer seasons, events can take advantage of the center’s 80,000 square feet of courtyard space. “We have two fountains, a large patio, lots of green space,” he says. “We do many breakouts and team-building sessions out there. You don’t feel like you’re in the middle of the city when you’re in our courtyard.”
“We also have 10,000 square feet of flexible meeting space,” Hayes said. “There’s an onsite event planner who can help in arranging events for up to 300 guests.” The hotel has full audio-visual equipment rental and services, catering and videoconferencing.
DESTINATION MINNEAPOLIS
If you’re wondering about the ability to golf in one of the coldest major metropolitan areas in the United States, Topgolf already has figured that. “We have high-powered heat ers that keep the temperature warm in the winter months,” he says. “Guests are really impressed with the heaters, and it’s made all the difference.”
“One of our greatest features is that you can get anything you need delivered anywhere to you in the hotel at anytime,” Hayes said. “You can order a yoga mat for your room, take out one of our free bikes, get an alarm clock deliv ered—whatever you need.”
Topgolf MinneapolisBrooklyn Center
TWINWHIRLYBALL(OPPOSITE)PHOTOGRAPHY;NORMANDANPHOTOS: RESERVEPARKCREEKELMCITIES; NORTHWEST popular with groups of all sizes. The venue, located right off two major highways, is only 10 minutes north of downtown Minneapolis. “We’re already booking holiday events for 2019 and 2020,” says Director of Sales Adam Skibek. Topgolf’s largest event space can fit 250 theater-style and 170 with seated round tables. “We have function rooms on all three floors and we can host a full-floor buyout for 200300 guests,” he says. “We can also accom modate large outings up to 1,000 people if planners are interested in renting the entire venue. For warmer weather, the rooftop ter race accommodates 300 guests.”
32 MNM+E | SPRING 2019
RISE by Elevation “Are we having fun yet?” is the tagline for this Minneapolis Northwest hotel. As that cheeky phrase indicates, the property is “a little bit outside the box,” according to Cara Hayes, director of sales for Boxer Resorts. RISE by Elevation is an oasis in the city, surrounded by 500 acres of parks and scenic walking paths. “We’re fresh and off the beaten path. And we offer free parking.” The 174-room property does things a little differently. For example, guests can enjoy a free locally brewed craft beer or Lavazza coffee at check-in, plus an automatic reward for each visit, which can include items like a free bottle of wine at check-in, complimentary breakfast for two or a free two-night stay at Elevation Hotel and Spa in Crested Butte, Colorado.
WhirlyBall Twin Cities For an active team outing that will be a new experience for participants, consider booking the courts at WhirlyBall Twin Cities. “The sport is a combination of basketball, lacrosse and hockey, and it’s played in bumper cars,” says Nick Lambrecht, owner. “Just being in a bumper car is fun, and when you add in the competitive aspect of a game, it elevates the experience to another level. It’s also nice from corporate standpoint because it’s so equaliz ing. No one goes into it as an expert.” The facility has a full restaurant with what Lambrecht describes as a “chef-driven kitch en,” and a full bar with 17 beers on tap. Dining options include everything from scratch-made pizzas and sandwiches to steaks and salm on. With capacity for 800 people, the space includes two courts, a laser tag arena, pool table and dart boards. Lambrecht has recently added a new option, the Enigma Adventures: Escape Room Games. Minneapolis Marriott Northwest This property says it “offers the excitement of the city from the tranquility of the sub urbs.” Conveniently located near The Shoppes at Arbor Lakes, Minneapolis Marriott Northwest has 34 event rooms and 62,203 square feet of meeting space. The largest space, the Northland Ballroom, accommodates 728 guests theater-style. You can also book the Elm Creek Amphitheater, in the only hotel amphitheater in the Twin Cities, which seats 140 attendees. Elm Creek Park Reserve in Maple Grove has 20 miles of bike trails (above); WhirlyBall Twin Cities is a unique group activity (right).
Get Connected EARLE BROWN HERITAGE CENTER earlebrown.com | 763.569.6300 MINNEAPOLIS MARRIOTT NORTHWEST marriott-northwestmarriott.com/hotels/travel/mspnw-minneapolis-|763.536.8300 MINNEAPOLIS NORTHWEST TOURISM minneapolisnorthwest.com | 763.566.7722 RISE BY ELEVATION rise2200.com | 763.566.8000 TOPGOLF MINNEAPOLIS – BROOKLYN CENTER topgolf.com/us/minneapolis | 763.201.9636 WHIRLYBALL TWIN CITIES whirlyballtwincities.com | 763.657.1555
MN.MEETINGSMAGS.COM 33
34 MNM+E | SPRING 2019 Find out who our readers have chosen as the winners and runners-up of the Minnesota M+E Best of 2019 readers’ choice awards . Written by Megan Gosch & Morgan Halaska AMERICAOFMALLMINNEAPOLISMARRIOTTJWINC.;EIDECOM(OPPOSITE)PHOTOS:
6
BEST LIVESTREAMING/WEBCASTING SERVICE
MN.MEETINGSMAGS.COM 35
MNM+E: How can planners benefit from livestreaming a meeting or event? EideCom: Corporations, nonprofits and government organizations alike are taking notice when it comes to the value of livestreaming events. We have livestreamed galas to raise more money from a remote audience, and we have streamed conferences to people who could not be there in person. Remote engagement has become a real player in the social media age.
downtown
12
on-site
(300
OF AMERICA jwmarriottminneapolis.com
Guest Rooms) JW
MNM+E: Any tips for planners? EideCom: To make the most out of livestreaming to a remote audience, make sure you have enough budget in the video department of the event. This can mean anything from the right encoders to broadcast trucks, depending on the complexity of the stream. Having plenty of camera angles and interesting camera types is helpful, too. I recommend budgeting to have many more cameras than usual. Having a dedicated team for the livestream is crucial. Your online audience has different needs than your in-person audience and should be treated as such. Having commercials, pre- and post-roll content along with lower third graphics and packages all enhance the remote audience's experience. Don’t settle for consumergrade or prosumer-grade equipment. If you want a true experience for your remote audience, hire professionals with professional-grade equipment. It makes all the difference. HOTEL WITH MEETING/ EVENT SPACE or More MARRIOTT MINNEAPOLIS MALL | 612.615.0100 Marriott Minneapolis Mall of America’s location (connected to MOA and a light rail trip to Minneapolis), local F&B and various meeting spaces make the hotel a favorite among planners. It’s also part of the Under One Roof meeting experience that works with the Mall of America and Radisson Blu Mall of America to offer even more event space and entertainment to planners. F&B: The hotel’s catering looks to Minnesota to influence its cuisine, Cedar + Stone, Urban Table, the restaurant, has dining space that can seat 14 guests. Runners-up: Hilton Minneapolis; Radisson Blu Mall of America THE NUMBERS 342 rooms/suites 19,945 square feet of flexible event space 15,350 Diamond-square-footBallroomwith 20 -foot for up to 1,700 attendees 7,000+ square feet of prefunction space breakout rooms event
EIDECOM INC. eidecom.com | 763.843.7371 Runners-up: Heroic Productions; Mediapolis, LLC
JW
BY
offerings
cocktails, wine and coffee.
private
ceilings
BEST
spaces
36 MNM+E | SPRING 2019
Final Four tournament. How did
feet of
for fans,
BEST EVENT DÉCOR PROVIDER EVENT LAB eventlab.net | 952.224.8558
and athletes alike. Runners-up: Target Field; Xcel Energy Center ENTERTAINMENTBEST (Performer or Talent Agency) ADAGIO ENTERTAINMENTDJAY adagiodj.com | 651.437.3344 BY THE NUMBERS ~480 events hosted per year 241,000 square feet of stadium floor concourse space 80,000 square feet of club space 16 total event spaces, including six clubs, four cabins, a lodge and a truss bar LAB;EVENTDANIELS;TIFFANYSMG,-STADIUMBANKU.S.PHOTOS:
and community partners in planning all event aspects taking place
prepare for the event? U.S. Bank Stadium: Our
the
MNM+E Minneapolis hosted its NCAA Men’s the U.S. Bank Stadium team team in lock-step with NCAA on the stadium’s footprint. court, darkening solution stadium’s 460,000 square glass ultimately event staff RENTAL,TENT&DÉCOREVENTAPRÈSCENTER;LANDMARK(OPPOSITE)
MNM+E: What are some options that are best for a nonwedding event? Adagio: Our Premium DJs are ideally suited for our corporate clients as they have a mountain of knowledge and experience working with a diverse clientele. Our new wireless up lighting packages have become very popular for clients looking to wow their guests. We also offer live music/DJ combos for clients looking for something a little different.
Transforming our football stadium to support basketball operations included adding a temporary basketball
to
fourth
thousands of additional seats, a center-hung scoreboard and use of a
execute a world-class
: In April,
On the design inspiration for a recent event : "Pete Nelson designed an event at the Guthrie Theatre in the Black Box, a venue where colors really pop. Our Scandinavian client, celebrating their 80th anniversary, mentioned Marimekko fabric. We found a fabulous Marimekko fabric that drove the entire design. Custom linens were made for the dining tables and matching graphics to cover high-top cocktail tables. An 8-footby-8-foot-tall “80” was covered with over 1,200 pink and fuchsia ornaments. The ceiling treatment carried out the fabric design and stunning white amaryllis tied in the holiday season celebration." Runners-up: Bungalow 6 Design + Events; Girl Friday Best Sports Venue U.S. BANK STADIUM usbankstadium.com | 612.777.8700
MNM+E: Do you have tips for planners on how to most effectively incorporate music into an event? Adagio: We love it when clients have a theme for their events. It allows us to match the music to the venue and décor. It’s also very important to know what kind of event you are hosting; some events benefit from a more subtle and elegant approach while others are designed for people to cut loose and go crazy. Having a clear vision going in enables us to seamlessly integrate the music with the overall feel of the event and create amazing outcomes for our clients.
Runners-up: Brave New Workshop; Acme Comedy Co.
PHOTOGRAPHYGRADDY
to cover the
was
practices?
Rental Provider APRÈS EVENT DÉCOR & TENT RENTAL apresparty.com
MNM+E: What are some of eco-friendly Après: The nature of a rental eco-friendly! Our products can be cleaned and used again and again.
Here are some ways Après goes greener: • refurbishing damaged tables into smaller rentable sizes
• using in-house laundry
Runners-up: James J. Hill House; Mill City Museum Event | 952.942.3399
A look at Landmark Center’s history: 1902: The building opened as a Federal Court House and Post Office for the Upper Midwest after starting construction in 1892. It was the site of many famous “Gangster Trials” in the 1930s.
your
BEST CONVENTION & BUREAUVISITORS (in Town/Area 25,00080,000 in Population) VISIT LAKEVILLE visitlakeville.org952.469.2020
business is
MN.MEETINGSMAGS.COM 37 BEST HISTORIC OR CULTURAL VENUE
By 1965: Virtually empty and in disrepair, the threat of demolition loomed. A group of local citizens spearheaded a campaign to save the building. 1969: The building was placed on the National Register of Historic Places and renovation began. The building was renamed Landmark Center. 1978: Reopened as an arts and cultural center. Today, it serves as a cultural center for music, dance, theater, exhibitions, public forums, and hosts countless special events.
LANDMARK CENTER landmarkcenter.org | 651.292.3228
Runners-up: Ultimate Events; BeThings
• reusing packaging materials such as bubble wrap, packing popcorn and plastic bags
MNM+E: What are the latest developments in Lakeville? Visit Lakeville: Escape MSP just opened in Historic Downtown Lakeville; Hampton Inn & Suites is opening in fall 2019; and B52’s restaurant will open soon. The Lakeville CVB is marketing our Weddings of Lakeville, as we have become a mecca of weddings with over a dozen area facilities that specialize in making this special day. How the Visit Lakeville Helps: The Lakeville Convention & Visitors Services include providing information and referrals on event facilities, lodging, restaurants, florists, transportation services, photographers, tours and area attractions, team-building activities, and so much more.
The Landmark Center is packed with history, which makes a stunning setting for meetings and events. Between its four restored courtrooms, auditorium and atrium, groups as small as 20 or as big as 1,000 can enjoy the space.
Best
• printing on paper made of recycled material using black ink, and printing on both sides
Runners-up: St. Cloud Area Convention and Visitors Bureau; Visit Mankato
MNM+E: How can Renee's accommodate custom tours? Renee's: All of our tours are customized for each client based on their interests and avail able time. For our Wine Tours, for example, we’ll establish all of the routing and timing and coordinate with each winery for a VIP experience. If the group wants to incorporate a stop for lunch or another experience, we’ll work that into the itinerary. For groups with out-oftowners, our City Tours are most popular. We often accommodate groups between 100 and 300, but we have yet to turn down a group because they are too large or complex. Lorenz The ahead event What new technology are you using? We have been doing a lot of interesting and fun mapping this year. We did an interactive video of a river of life that moved as guests walked through during a gala.
things with video
MNM+E: How is Meet Minneapolis mar keting the city post-Super Bowl? MM: While the Super Bowl gave us an international platform to shine, our game plan has never wavered: to mar ket, sell and maximize the visitor experi ence of Minneapolis for the economic benefit of our community. To that end, we continue working to bring meet ings, conventions and events to the city. In 2019, we are welcoming more than 600 meetings, groups and conventions to Minneapolis. We are highlighting Minneapolis throughout all four seasons from the downtown core and into our unique neighborhoods. We are shar ing the story of the city as well as our motto: You’ve never met a place quite like this. Meet Minneapolis.
you can plan, usually the cheaper and smoother your
Allied:
Provider RENEE’S
Runners-up:
further
Best
MINNEAPOLISMEET
Bus Service; Premier Transportation BEST PROVIDERAUDIO-VISUAL PRODUCTIONSALLIED & SALES allied.productions651.451.6846 3 tips from Allied Productions & Sales: 1. You get what you pay for! 2. Learn your tech terminology and know what you are asking for. 3.
will be. MNM+E:
Runners-up: AV For You; AVEX CROSBY;PAULSURLY,(OPPOSITE)LIMOUSINES;RENEE'S
SALES;&PRODUCTIONSALLIEDVIDEO,&PHOTOMCGTIMPHOTOS:
Runners-up: Visit Saint Paul; Explore Brainerd Lakes Transportation LIMOUSINES reneeslimousines.com | 763.551.1919
38 MNM+E | SPRING 2019 Best Convention &BureauVisitors (in Town/Area More than 80,000 in Population) MEET MINNEAPOLIS minneapolis.org | 888.676.6757
MINNEAPOLIS CONVENTION CENTER minneapolisconventioncenter.com | 612.335.6000
The Minneapolis Convention Center won the 2018 Venue Excellence Award from the International Association of Venue Managers (IAVM). MCC won a Venue Excellence Award in 2014 in a stand-alone category just for convention centers, but the 2018 award put Minneapolis Convention Center in the same pool as arenas, performing arts centers, amphitheaters, casinos, stadiums, etc. “This validates the dedication and effort our entire team puts into providing a world-class hospitality venue for our clients and the com munity,” says Executive Director Jeff Johnson. “Our employ ees are among the best in the world and, because of them, we are achieving our mission of serving this community by creating employment opportunities for workers, as well as generating tax revenue for the city.”
Runners-up: Saint Paul RiverCentre; Duluth Entertainment Convention Center (DECC)
BEST GOLF VENUE GOLDEN COUNTRYVALLEYCLUB alizedbeveragedécor,trademarksPlannersandwindows,squareingworld-classviewsballroompropertyreceptionstomeetingsfordatespace,feetWithfromeventalsogolfer-friendlylenging,CountryWhilegoldenvalleycountryclub.com763.732.4100theGoldenValleyCluboffersachalyetenjoyableandcourse,theclubofferstop-notchspecialamenitiesjust10minutesdowntownMinneapolis.morethan10,000squareoffunctionalmeetingtheclubcanaccommoupto500seatedguestsanythingfromsmallerandboardretreatsholidayparties,weddingandmore.Thealsofeaturesagrandwithpanoramicoverlookingtheclub’scourseandastrikclubhousewith60,000feetoffloor-to-ceilingclassicchandelierswood-framedbeams.canalsoexpectclubincludingstunningexceptionalfoodandoptionsandpersonserviceateveryevent. Runners-up: Grand View Lodge; Madden’s on Gull Lake Best Brewery/Distillery/WinerywithEventSpace SURLY BREWING COMPANY surlybrewing.com | 763.999.4065 MNM+E: What are the F&B options at Surly? Surly: We offer a full-service, in-house event culinary team and pastry team. We’re a completely from-scratch kitchen, using local vendors and farmers to fill as much of our needs as possible, and focus on creating exceptional menu items that elevate our beer. Scheid Hall is accompa nied by its own private bar with 40 rotating tap lines, a seasonal beercocktail menu and house-made N/A beverages. Chef works closely with our event planners and clients to personalize the menu for each event by creating custom food and beer pairing dinner menus, creating custom deserts, and incorporating their logo or brands whenever possible. Runners-up: Winehaven Winery and Vineyard; Indeed Brewing Company SCHEID HALL BY THE NUMBERS 2,400-square-foot ball Accommodatesroom 136 for a plated meal and up to 175 for a cocktail reception The beer garden is also available to rent June 1-Sept. 30 and can hold 120 guests.
MN.MEETINGSMAGS.COM 39 Best ConferenceConvention/Center
Runners-up: Coppersmith Photography; Graddy Photography Casino MYSTIC LAKE CASINO HOTEL mysticlakecenter.com | 866.832.6402
Immersive branding: An on-site sign shop provides custom on-site branding packages including banners, floor decals, digital signage and more while expert printing and installation are coordinated by the property’s event and in-house marketing team.
A dedicated loading area: With a semitrailer overhead door (perfect for boats and RVs), planners can take advantage of convenient loading and unloading directly into the room of an event or expo.
Runners-up: Kerfoot Canopy Tour; Topgolf
(OPPOSITE)PHOTOGRAPHY;B.LAURENHOTEL;CASINOLAKEMYSTICPHOTOS: CRUISESCHARTERANDCLUBSUPPERALMA’SANDALARMORY;THE
Runners-up: Treasure Island Resort & Casino; Canterbury Park and Event Center
Convenient amenities: A championship golf course, spa, 10 bars and restaurants and one of the largest gaming floors east of Vegas await guests just steps from Mystic Lake’s meeting spaces.
ACTIVITY/ORGANIZERTEAM-BUILDINGBEST ESCAPE MSP escapemsp.com612.424.3845 ESCAPE MSP BY THE NUMBERS 8,785 groups visited Escape MSP in 2018 24-48 Agents can be accommodated at one time (depending on location) 10 unique missions offered 3 locations MNM+E: What sets Escape MSP apart from other teambuilding experiences? Escape MSP: We believe in having unforgettable experiences and that's what we strive to give every Agent who walks through our doors. Each guest is greeted as an Agent as part of our fullythemed spy experience and after each mission, we give the group a debrief and an overall score. The James Bond mission at our Minneapolis location is our most popular and, without giving too much away, there are involved.handcuffs
Sophisticated space: Inspired by Minnesota's changing seasons, the center combines state-of-theart technology with stunning views and floor-to-ceiling windows overlooking the golf course.
5 need-to-know perks for planning a meeting or event at Mystic Lake Center: Experienced team: The property’s team of event planners, in-house chefs and audio-visual experts work collaboratively to ensure every detail is properly executed.
Best
BEST PHOTOGRAPHY LAUREN B. PHOTOGRAPHY laurenbfalk.com | 612.708.2090 MNM+E: Do you have a favorite photo you took in the last year? lauren b. photography: One is the Bridgewater Bank’s Mississippi Mingle at Nicollet Island Pavilion; I love all the action and color (pictured to the left).
for
awards,
Runners-up: The Hutton House; Mystic Lake Center
MNM+E: Any tips for planning an on-water event? Al and Alma's: We often recommend keeping things simple with a less-is-more approach. Guests love being on the water and a good boat ride, complemented with the best food beverage, can make fast friends lasting The gentle glide of the boat on the water relaxes and the passing scenery can be an organic ice breaker
MN.MEETINGSMAGS.COM 41 BEST CONVENTION & BUREAUVISITORS (in Town/Area Less than 25,000 in Population) VISITFALLSFERGUS bothVisitmeetings@visitfergusfalls.visitfergusfalls.com218.332.5425comFergusFalls'slogan—FindUs,LoseYourself—isachallengeandinvitetodiscoverallthisWestCentralMinnesotacityhastoofferplanners. Runners-up: Discover Stillwater; Red Wing Visitors & Convention Bureau Best Boats/Cruises/Charters AL AND ALMA’S SUPPER CLUB AND CHARTER CRUISES alandalmas.com | 952.472.3098
Best
and sporting events includ
MNM+E: Tell us about your 2018. The Armory: We closed out 2018 having hosted a record number of sold-out concerts, live shows, ing FS1 Boxing, AXS TV HeavyWeight Championship, MLK Breakfast, HCMC Light Up The Night Gala, Slayer’s Farewell Tour, Jack White, Greta Van Fleet, Beck, Deadmau5 and more. We were the winner of Best Venue to Open for City Page’s Best of the Twin Cities 2018, a finalists in Growler Magazine’s Kind-of-a-BigDeal as well as nomi nated for Pollstar’s Best New Concert Venue. The Armory is poised for a full calendar in 2019 and beyond.
guests
Runners-up: St. Croix River Cruises; Stillwater River Boats VenueNew (Sept. 2017-18) THE ARMORY 612.315.3965armorymn.com
and
memories.
and
This year, this regular readers’ choice awards winner has another accomplishment to celebrate with the opening of North, the resort’s new boutique hotel. Located on the resort’s main property, North will feature the latest in energy efficiency and a style all its own with “an urban take on the traditional guest lodge that’s quite a departure from the cabin-style accommodations at Grand View Lodge,” says Leana Nelson, marketing communications specialist for Grand View Lodge. Planners will also love the hotel’s two new gathering areas, expansive lobby with a grand fireplace, breakfast/wine bar, conference rooms, full-service business center and on-site A/V team. Flexible meeting spaces will also offer plenty of natural lighting, charging stations, large screen monitors/projectors, screen sharing and more.
Runners-up: Madden’s on Gull Lake; Bluefin Bay Family of Resorts Whether it’s a corporate meeting, company presentation, social celebration or any other type of special event, the staff at CRAVE understand the importance of providing an unforgettable experience to its guests and, ultimately, exceeds every expectation. CRAVE American Kitchen & Sushi Bar’s Shops at West End location features two completely private spaces seating up to 54 guests. The eatery’s Executive Rooms A and B can be combined to accommodate groups of up to 48 and divided for confidential meetings or breakout sessions for up to 24 guests each. With full or partial buyout options, planners can also utilize the restaurant’s Martini Lounge, Chef’s Table and spacious outdoor patio.
MNM+E: What are some of the more unique events Bachman’s has designed for lately? Bachman’s: Some of the recent notable events we’ve had the opportunity to bring to life include the Super Bowl at U.S. Bank Stadium, a garden party held at the Minneapolis Institute of Arts, a floral and willow arch for a selfie station and a suspended garden for a special party.
BACHMAN'S;LODGE;VIEWGRANDPHOTOS: CENTER;EVENTMUSE(OPPOSITE)
BEST RESTAURANT WITH PRIVATE DINING SPACE CRAVE AMERICAN KITCHEN & SUSHI BAR (The Shops at West End) craveamerica.com | 952.933.6500
Runners-up: Sadie’s Couture Floral; Indulge & Bloom
MNM+E: What trends do you expect to see in floral design in the year ahead? Bachman’s: Floral trends are constantly evolving. From bold protea to fun, unique foliage, our clients will ask for designs that include flowers and greens that they can connect to. It may be the color, it may be the rarity, or it may be the inherent beauty of living décor. Some trends we expect for the next year include the incorporation and obsession with greens. Creating special selfie or photo opportunities is also becoming quite popular. Floral and décor suspensions will also be trending.
Runners up: The Bachelor Farmer; 112 Eatery Best Florist BACHMAN’S SPECIAL EVENTS bachmans.com | 612.861.7620
PHOTOGRAPHYHOLTEAMBEREVENTS,&CRAVECATERING
42 MNM+E | SPRING 2019 Best Resort/Lodge GRAND VIEW LODGE grandviewlodge.com | 866.801.2951 NORTH BY THE NUMBERS 3,100 square feet spread across 65 guest activities available on-property from ice skating and sleigh rides to pontoon rides and kayaking 60 guest rooms 4 creative flexible meeting spaces
Runners-up: Machine Shop; Aria BY THE NUMBERS 15,000 guests served over 4 days for Super Bowl LII (a record for the company) 5-5,000 guests can be accommo dated at CRAVE events 1,200 eachcateredeventsbyCRAVEyear 30 Twin Cities venues work with CRAVE as a pre ferred caterer
MNM+E: How does CRAVE craft its new menu offerings? CRAVE: We update our menus annually and release a spring/summer and fall/ winter menu each year. As a team, we stay abreast of consumer trends locally and nationally and incorporate what we're seeing, tasting and learning about into our offerings. The Bang Bang Cauliflower Salad served over red quinoa, mini bao buns and smashed mini potatoes are some of our new menu favorites.
CRAVE CATERING & EVENTS cravecatering.com | 952.562.5620
MNM+E: What’s coming up for CRAVE in 2019? CRAVE: Going into 2019 we’re paying par ticular attention to ensure we’re offering plenty of options for our customers with dietary restrictions. We’re currently part nering with The Herviborous Butcher to create some delicious vegan options and we choose to make all of our sauces and dressings in-house so that we can offer them gluten free. Runners-up: D’Amico Catering; Chowgirls Killer Catering
MNM+E: What are some of the most unique architectural elements of Muse Event Center? Muse: Muse has an open floor plan design with plenty of big, bright windows to bring in natural lighting. Our main ballroom also features grand 28-foot ceilings and our loft and mezzanine spaces on the second floor create a space for guests to look out over the event happenings below. The third-floor Club Room is the perfect area to host guests, volunteers, or members of the wedding party. On the lower level, our “behind the scenes” rooms include the Wedding Suite, which is a gorgeous space for the wedding party to get ready and our Green Room is a great get away for live entertainment.
Best Meeting/Event Venue(No Hotel) MUSE EVENT CENTER musemn.com | 612.345.8344 BY THE NUMBERS 9,000 square feet of meeting space across 3 levels 1,100 guests can be reception-styleaccommodated 475 guests can be accommodated for a seated meal 165 events held at Muse in 2018
MN.MEETINGSMAGS.COM 43 Best Catering Company
(OPPO-EVENTS;GOODDOHOTEL;PAULSAINTTHECREDITS:PHOTO ASSOCIATIONSPEAKERSNATIONALSITE)
Built in 1910, the historic Saint Paul Hotel has been a local and national favorite for decades. The hotel’s not only a mainstay as a readers’ choice award-winner, but it’s also been named the Top Hotel in Minnesota by Travel + Leisure, landed a spot on the Condé Nast Traveler’s Readers Choice list and more. But what exactly makes this venue a go-to for events? “Our incredible staff is what keeps guests coming back. Regardless of position, they take pride in their work and guests often tell us that our staff treats them so well they feel like part of the hotel family. We’re even starting to see four generations of the same family host their weddings at the hotel and many of our larger groups feel it is their company’s hotel when they’re in town,” says Pete Zellmer, the hotel's director of sales. “We do offer 14,000 square feet of function space, have plenty of off-site catering venues that surround the hotel and provide great attention to detail for groups, but our staff hit it home. They do a great job at asking the right questions and providing impeccable follow-through to ensure all meetings and events are flawless.”
DO GOOD EVENTS dogoodevents.com | 612-293-9420 MNM+E: What has Do Good Events been up to lately? Do Good Events: From launching our event staffing division, to hosting a Super Bowl party and helping to raise $5 million for our nonprofit partners, 2018 was a great year for Do Good Events and a year of amazing fundraisers. Our clients pushed the envelope with fashion shows, masquerade balls, flannel flings and a festival of lights and our events featured exciting themes, unique locations and a continued emphasis on the attendee experience. Our team also continues to grow and gain skills and insights on topics like event lingo and safety.
44 MNM+E | SPRING 2019
Runners-up: DoubleTree by Hilton Hotel St. Paul Downtown; Hotel Ivy, a Luxury Collection Hotel, Minneapolis
Best Planning Company
Runners-up: Event Lab; BeEvents
BEST HOTEL WITH MEETING/EVENT SPACE (Less than 300 Guest Rooms) THE SAINT PAUL HOTEL saintpaulhotel.com | 651.292.9292
MNM+E: What should planners know about the National Speakers Association's Minnesota chapter? NSA-MN: To be a member of NSA-MN you must qualify—meaning you are truly a professional speaker (not just wishing, but doing). We’re a community of professional speakers who use our words to inspire, educate, and entertain audiences. We’re also committed to learning and growing so that we can offer each presentation the very best we have. We don’t do gigs. We create powerful, impactful and activational presentations.
MN.MEETINGSMAGS.COM 45 Best Speaker/ Presenter NATIONAL SPEAKERS ASSOCIATIONMINNESOTA CHAPTER nsa-mn.com | 952.994.8356
BOLDER BOLDER THAN YOU EXPECT
MNM+E: What types of events does NSA-MN typically work with? NSA-MN: We have 130 members who are all individual business owners so there are countless presentations done by NSA-MN speakers each year, but our members speak in every industry, organization, association and educational environment that you can think of. NSA-MN also does about 30 events and 10 academy classes a year for our members. Runners-up: MinnesotaSpeakers.com; Élan Speakers Agency Exceptional services. Customizable meeting venues. 9,200 hotel rooms. Inspiring and inviting atmosphere. Convenient and stress-free. Fast and easy MSP Airport and hotel shuttles. Oh, and the home of Mall of America® It’s not what you’re expecting. It’s bolder. Meeting at BloomingtonMN.org/meetings
Plan Your
46 MNM+E | SPRING 2019 Meet the seven industry pros who the Minnesota Meetings + Events Editorial Advisory Board selected to honor in the magazine’s Hall of Fame. As told to Megan Gosch & Morgan Halaska Photos by Joel Schnell At Lumber Exchange Event Center / The Exchange & Alibi Lounge
Some of my best memories are just collaborating with my ILEA peeps that I’ve known for 20 years. ... We all work together and pull off some pretty magical stuff.”
On how he unwinds: “Besides bourbon? … I’m not one to dwell and just sit there for hours and hours because you’re onto the next event. You just gotta move forward.”
MN.MEETINGSMAGS.COM 47
On his secret weapon: “On-the-fly problem solving, which is what events are all about. As hard as we plan it, something comes up or a truck breaks down, you know, lights go out, whatever, you have to be flexible and really be able to make decisions.”
On getting the job done: “In the end it just has to go and the doors have to open, right? I’ll do pretty much anything.” His best advice: “Get involved. Volunteer. It’s a great way to learn different disciplines. Go volunteer at an event and maybe you’ll work with the lighting guy ... and become well-rounded. I can’t do everything, but I can do everything a little bit.”
LifetimeAchievement
CRAIG OLIVER
On his future: “Just keep teaching and training and learning. I’ve got a few years left in me before I retire to the golf course in the sky, wherever that is.” “I moved here in ‘85, so when I was 28 years old. Since then I’ve had three jobs basically. You see a lot of technology changes, industry changes, and you have to grow and learn and then you teach. It’s just been an evolution, there’s always something new in the events business. You look at even a tent, what it was 20 years ago. compared to today. There’s no comparison.”
DIRECTOR OF OPERATIONS; APRÈS EVENT DÉCOR AND TENT RENTAL
ESSELMAN ENERGY PROGRAMS DIRECTOR; MEA ENERGY ASSOCIATION
ASHLEIGH
On how she unwinds: “I do take a couple of days off to be home with my family. I have two little girls at home and the third one [was born in January] and two dogs. My husband is home with them by himself when I’m travelling … it’s always good to settle back into that chaos.”
48 MNM+E | SPRING 2019 BestProfessionalMeeting
On her work at MEA: “I work with about 15 different committees, about 150-plus individuals, [planning in-person learning events]. ... It’s a lot of opinions and a lot of perspectives and trying to steer that in a direction where everyone is focused on the same mission and vision is a challenge, but also a good opportunity to get a lot of people involved.
… We’re touching on things like safety and regulations and it makes a difference, it impacts their day to day and their successes and their careers and they look to us for that and I think that’s a pretty rewarding role.”
On being overprepared: “I try really hard as I get ready for an event to take into consideration all the possible ups and downs and variables that could come my way so that hopefully by the time the ones that you didn’t think of show up, everything else is managed as well as it can be so those don’t become as rattling and I can take them on with a good sense of composure.”
On her future: “I am pretty happy where I am right now in a lot of ways. I’m a life-long learner so I’m always looking for a new challenge or a chance to grow professionally. … I’m just enjoying the balance of work and life and the people that I get to see every day and the great industry that I work in right now. A lot of it feels very settled in a good way.”
Up-and-ComingMeetingProfessional
“My biggest challenge is just that there’s not enough hours in the day to connect with everyone I want to connect with, do everything that I want to do. … The account that I’m on, we’re working on between 75-100 meetings a year and just to keep up with all of those connections and those people is time consuming.”
On CWT: “CWT has been on my radar since 2008. I was working for a nonprofit at the time and one of my board of directors was this amazing woman and she worked for CWT and I was like, ‘Oh my gosh, if they hired this wonderful, smart person, I want to be around more of those people.’”
LIKESMEGHANHMCCCMP
On how she unwinds: “I like to get outside and go for a big hike to either ramp myself up or wind myself down. It’s just peaceful and meditative and gets me in a clearer headspace.”
On her ability to improvise: “You can plan down to the last detail, but when you’re working with weather conditions or a hundred different humans or just the unpredictability of life, you need to have the skills to figure out a resolution to anything that pops up. I love going with the flow. Once you’re on-site and you just need to make things happen.”
On work-life balance: “You need to learn your capacity. You need to find a manager that supports you and recognizes the amount of work that goes into meetings and events, and once you find them don’t let them go. My supervisors, my bosses, are fantastic women, they’ve been in the meetings and events industry for years so they totally understand the challenges and how to support me as an individual and as an employee.”
SENIOR MEETING PLANNER; CWT MEETINGS & EVENTS
Up-and-ComingSupplier
LATAYAWILLIAMS SALES COORDINATOR; U.S. BANK STADIUM – SMG
On getting into the industry: “I majored in public relations in college and I did competitive public speaking—I loved that adrenaline rush and I knew I wanted to be in front of and working with people in some way. ... When I interned with Meet Minneapolis I got to spend a lot of time at the Minneapolis Convention Center and that’s where I got to see the events world up close. Seeing that energy and people rushing from room to room or coming out for general session sparked that first idea that this could be a world I want to get into.”
On preparing to meet with clients: “I’m always gathering as much information as I can. I want to understand [my client’s] voice, how they promote themselves. Information is power and when I can come in with that information, I bring more confidence, making it easier to make those personal connections. Being in a peopledriven business, that’s crucial.”
“My biggest challenge has been getting through the busy season. It can mean a lot of long days, a lot of six-day weeks, which is exhausting but remembering my job is such an incredible opportunity gives me the stamina to push through.”
Memorable career moment: “When I joined ILEA, I decided to help with the Star Awards. At the event, Christie Altendorf began describing the Volunteer of the Year Award. She was describing what this person had done and it turns out she was describing me! It was such an unexpected honor that’s really stuck with me.”
On her future: “I love that there are so many possibilities and directions to go in this industry. In my current role I can already see so much growth for myself and I’m not sure where it will take me, but just knowing that excites me for what’s to come.”
“I know that it sounds corny when I say it, but I still believe truly that my job is making people’s dream come true and I do take that very “Iseriously.”thinkone of my biggest [assets] is empathy. I can see all sides of a situation and I might not always agree, but I can usually understand the perspective. Doing that helps me create alternatives for people. … I do have a little bit of know-it-all perspective. I like to know the answers to things. I like to be a resource.”
On her travels: “I didn’t get on an airplane until I was 19 years old and actually never left the country until I was almost 30 and since then I’ve travelled to 14 countries and I’ve touched every continent now except Antarctica. My goal is to touch every continent before I turn 40, so I’m planning on going on a cruise to Antarctica in 2021.” DIRECTOR; MACHINE SHOP
BARRETT EXECUTIVE
On her secret weapon: “I have a like worst-case scenario brain but also an inner sense of optimism so I always believe that we can overcome or fix anything … it keeps me grounded.”
On her role in shaping Machine Shop: “During the renovation of the space, I managed the second half of construction which was great because it gave me influence over a lot of small details and how the space functioned so that it could be set up for events.”
MN.MEETINGSMAGS.COM 51 Best Supplier
On saying no: “I don’t want to be known as a person who always says ‘yes’ to everything, but I do want to be known as someone who always says, ‘no, but here’s something else that we could do.’”
“My secret weapon is my team. Really, it’s trusting my team that allows me to be successful. I’m lucky to work with people who are not only experts in their field, but are passionate about our mission and knowing I can trust them to fulfill their pieces means I can focus on my role. This honor is as much a reflection of their hard work as it is mine.”
On how she unwinds: “I love coming home and curling up with my dog to watch a show like ‘The Office’ or ‘Friends.’ ... I’m also a judge for the Minnesota State High School League Dance Team and I dance on an adult team. … It’s such a good stress reliever and I’ve become close to the people I dance with, so it’s a great way to see friends and a fun way to
52 MNM+E | SPRING 2019 EVENTS COORDINATOR; CHILDREN’S CANCER RESEARCH FUND SARAH OBER
PlannerUp-and-ComingSpecialEvents
Memorable career moment: “I was at CCRF’s annual radiothon at the Mall of America. ... After a day of fundraising we gather in the rotunda to sing ‘Clouds’ by Zach Sobiech. I remember looking up at the 5,000plus people singing and I get chills. It was such a beautiful moment to see all the people that came together to support our mission. It was a big moment for me in just realizing how important the work is that we do.”
critical.unwind.”I
The ability to plan intentionally is critical. I need to plan in a way that sets our supporters up for generous giving, so every aspect of the event needs to contribute to their experience of our mission. From registration to the way their meal is plated, it all needs to be seamless in a way that won’t distract from the programming and storytelling that highlights our mission.”
MN.MEETINGSMAGS.COM 53
… They ended up creating a position for “Myme.”biggest challenge has been helping management understand the value of a professional planner. A lot of people think anyone can do what we do. ... I’m actually working with another planner to draft a research proposal for Oxford University to gather those concrete metrics and data.” “My secret weapons are my experience and my network. With my experience I’m able to ask those big questions to find what the client is trying to achieve and translate that to the tactics needed to make it happen.
BestSpecial EventsPlanner
OWNER/CHIEF EVENTS OFFICER; WENDY PORTER EVENTS LLC
On starting her own company: “I was actually working on a United event when I was in an elevator with an AARP exec. ... She said, ‘I’d never miss one of your events. You should start a company and call it Wendy Porter Events.’ That totally surprised me. I’d thought of starting a business, but it didn’t feel real until she gave it a name.”
... And with my network, if there’s something I don’t know how to do I have someone I can call who does.”
On getting into the industry: “I completely fell into events. There was no degree in event planning at the time so it wasn’t on my radar. I was in corporate marketing for UnitedHealthcare Medicare & Retirement [a division of UnitedHealth Group] when someone said there was a trade show coming up and they needed someone to take it on. I thought ‘I’ve never done an event in my life, but I’ll figure it out.’
WENDYPORTER
in
Hospitality businesses
of use per
Restaurant and food service operators are integrating sustainability practices into their daily business operations. courtesy of National Restaurant Association WASTE NOT, WANT NOT T he National Restaurant Association examined what measures restaurateurs are taking to conserve resources and operate more sustainably. The association surveyed 500 restaurant owners and operators about their environmental efforts and sustainability opportunities and challenges within their operations. More than 1,000 consumers were also surveyed about the best methods for restaurants to promote sustainability practices to customers. The results show that restaurants of all types are innovating and making progress. From independent operators to large restaurant chains, the food service industry is reducing its energy and water consumption, minimizing waste creation, and connecting with environmentally aware guests. Read the full study at research/research/state-of-restaurant-sustainability.restaurant.org/news& Water (including and food account for nearly 15 percent of commercial/institutional water use the United States, according to the U.S. Environmental Protection Agency’s (EPA) WaterSense program. In a typical full-service restaurant, food preparation drives more than a third of energy consumption, according to the EPA’s En ergy Star Guide Cafés, Restaurants, *Adding these devices—which cost about $3 each—can reduce hot-water at a hand sink by 60 percent. The savings: Based on as little as 15 minutes day, installing just one faucet aerator at a hand sink could save 9,000 gallons of hot water year.
Research
and Institutional Kitchens.
hotels)
for
per
service operations
RESTAURANTSEQUIPMENTWATER-SAVINGWHATDOUSE? LOW-FLUSH TOILETS 44% FAUCET AERATORS* 27% HIGH-EFFICIENCY PRE-RINSE SPRAY VALVES 26% TANKLESS WATER HEATER 24% MOTION-ACTIVATED TOILETS OR FAUCETS 21% WATERLESS URINALS 11% Energy
use
54 MNM+E | SPRIN G 2019 HOTEL NEWS 56 PEOPLE NEWS 60 SNAPSHOTS 62 PEOPLE PROFILE 64 Industry Update
MN.MEETINGSMAGS.COM 55 INFOGRAPHIC 61% of restaurant operators use programmable HVAC thermostats WasteManaging Consumer Insight Environment sustainability ranked as the No. 9 restaurant trend in the National Restaurant Association’s “What’s Hot” annual survey of American Culinary Federation chefs for 2018. PERCENT OF CONSUMERS WHO CONSIDER THESE IMPORTANT FACTORS WHEN THEY CHOOSE A RESTAURANT: 79% of restaurant operators use CFL or LED lighting PERCENT OPERATORSRESTAURANTOFTHAT USE ENERGYAPPLIANCES:STAR-RATED 46% REFRIGERATORS 41% FREEZERS 41% ICEMAKERS 25% DISHWASHERS 22% FRYERS Does the restaurant make efforts to reduce food waste? 55% Does the restaurant recycle things like plastic, bottles and cans? 51% Does restaurantthedonateleftoverfoods? 50% Does the conserverestaurantenergyandwater? 45% Does the restaurant use friendlyenvironmentallypackaging? 45% PERCENT OF RESTAURANT OPERATORS THAT CITE THE FOLLOWING REASONS FOR NOT COMPOSTING FOOD WASTE: 39% LACK OF COMPOSTING FACILITY 36% INSUFFICIENT SPACE 27% TRANSPORTATION CONSTRAINTS 26% DON’T KNOW HOW TO GET STARTED 25% PEST OR ODOR CONCERNS 23% MANAGEMENT OR BUILDING CONSTRAINTS 15% LOCAL ORDINANCES AND REGULATIONS 31% OTHER/DON’T KNOW14%of restaurant operators say they compost at least some food waste 56%of restaurant operators say they buy at least some packaging or supplies that are certified as compostable 72%of restaurant operators say they buy at least some packaging or supplies that contain recycled materials PERCENT OF RESTAURANTS THAT RECYCLE: 65% CARDBOARD AND PAPER 64% FATS, OILS AND GREASE 29% ALUMINUM OR METAL CANS 29% RIGID PLASTICS 26% GLASS
Boutique Hotel to Open in St. Paul’s Exchange Building Rebound Hospitality’s Celeste St. Paul Hotel + Bar, formerly St. Agatha’s Conservatory of Music and Art, is slated to open in late 2019. St. Agatha’s Conservatory of Music and Art/Exchange Building in St. Paul was built between 1908 and 1910. It was originally estab lished by the Sisters of St. Joseph in 1884, well before the construction of what is now known as the Exchange Building. It served as a con vent for the Sisters of St. Joseph of Carondelet and closed in 1962. The building was listed on the National Register of Historic Places in 1989 in recognition of the school’s unique role in “the history of women and of women’s religious organizations in the United States,” according to the Ramsey County Historical Society. The conservatory was the first fine arts school in Minnesota. celestestpaul.com
REGIONAL NEWS Bar rendering; before construction (above)
56 MNM+E | SPRING 2019 (OPPOSITE)RACHELLE;CHRISTIECONTINUUM;WAIPHOTOS: HOTELSGRADUATE HOTEL NEWS »
MN.MEETINGSMAGS.COM 57 TOPGOLF PARTNERS WITH GRADUATE HOTELS Topgolf has partnered with select Graduate Hotels across the country, with the Topgolf Swing Suite whiched opened in the Minneapolis location this past October. The experience provides guests with a captivating experience through Full Swing golf simulators—the same simulator technology used by PGA Tour pros Tiger Woods, Jordan Spieth and Jason Day for off-course practice.“Teaming with Topgolf Swing Suite is a tremendous way to activate under-utilized areas within our hotels and deliver fun, interactive experiences for our guests,” says Tim Franzen, president of Graduate Hotels. “We strive to provide positive energy and unique amenities to our guests, and we know Topgolf Swing Suite will take that commitment to the nextEachlevel.”bay is available to rent for business and social gatherings. graduatehotels.com Over 250 events hosted at the Van Dusen Mansion at thevandusenmansion.com Schedule a Tour Today - Capacity up to 200 - Energy of the city - Over 100 years of history - Great presentation spaces - Rich estate full of character - One of a kind unique venue - Award-winning catering The perfect place for daytime executive meetings or after-work happy hours FANTASTIC MEETINGS ARE FOUND IN EAGAN VISIT EAGANMN.COM OR CALL 866-324-2620 FOR MORE INFORMATION
58 MNM+E | SPRING 2019 CATERINGD’AMICO(OPPOSITE)PHOTOGRAPHY;O’LEARYGERRYPHOTOS: AWARDS » Radisson Blu Minneapolis Downtown Recognized Radisson Blu Minneapolis Downtown was recently awarded a spot on Egencia’s 2019 Top 100 Preferred Corporate Hotels list, the only hotel in Minnesota to make the list. The annual awards program, presented by Expedia Group’s corporate travel division, recognizes the top hotels around the world dedicated to providing excellent service and memorable customer experiences to busi ness travelers. Egencia selected its finalists based on satisfaction ratings, pricing, desirable ameni ties for corporate travelers, customer service and overall guest experience in 2018. “Business travelers are a huge part of our business, so we understand their unique needs. It is our pleasure to provide a seamless experience with outstanding customer service for every guest at Radisson Blu Minneapolis Downtown,” says Steve Lindburg, general manager. REGIONAL NEWS Asha Hassan Receives Meet Minneapolis’ Hospitality Hero Award Asha Hassan, housekeeper at the Holiday Inn Express & Suites proudHeroexemplifydiligence“Asha’shospitality,”aoverAmericanbeinglanguageEnglish;AsInnsafethousandcleaningvacantHassandedicationiesEstaVisitorsMinneapolis,theed(ConventionMinneapolis-DowntownCenter),wasawardtheHospitalityHeroawardforthirdquarterof2018byMeetConventionandAssociation.NominatedbyDirectorofSalesGoodman,Hassanembod“Minnesotanice”throughhertoherjob.Recently,foundasuitcaseinaguestroomshewasthatcontainedseveraldollarsandensuredareturntotheguest.HassanhasbeenwithHolidayExpress&Suitessince2000.arefugee,shespokelittlenowsheisfluentintheandtakesgreatprideinaMinnesotanaswellasancitizen,whichcarriesintoherwork.“HerworksetsthebarhighasgoldenstandardofMinneapolissaysGoodman.18yearsofdedication,andprideinherworkherasaHospitalitythatMinneapolisshouldbeof.Wesureare!”
The clubhouse entry space and banquet rooms will also be renovated, and the wedding accommodations will be upgraded. “This will be the most significant upgrade of club facilities since the original restaurant space was added to the clubhouse in 1991,” says Berggren. In addition to managing the restaurant operations, events at Edinburgh will be managed by D’Amico & Partners’ catering operation, D’Amico Catering. D’Amico will also manage the St. Andrews Club and all nongolf operations.
MN.MEETINGSMAGS.COM 59 VENUE NEWS »
Hospitality Perfected. Private Spaces • All-Day Meetings • Buyouts Perfect for Space-Heavy Groups Conference space on the shore of Lake Superior Able to accommodate 20-300 washburninn.com The Harbor View Event Center, in the heart of Bayfield County, WI is the perfect place to host your convention, training, wedding or corporate retreat. We can accommodate your group from 20 to 300. Conveniently located next to the Washburn Inn and overlooking the Washburn Marina. The beauty and natural surroundings stimulate and inspire, with unending outdoor recreational activities year round. 130 Harbor View Drive Washburn, WI 54891 • (715) 209-7279 • events@harborviewwashburn.com
“When selecting a restaurant group to partner with at Edinburgh, we were impressed by D’Amico’s vision for the property,” says Kim Berggren, executive director of the Brooklyn Park Economic Development Authority. “Their creative vision never disappoints and we can’t wait to see the transformations that will take place at Edinburgh. With D’Amico leading the design of the renovations, the clubhouse restaurant, Girvan Grille, will be transformed into The Brooklyn, which is slated to open in early spring. “The menu will feature classic, comforting American dishes, elevated with fresh, contemporary touches and locally sourced ingredients. With a curated selection of wine, beer and craft cocktails, the beverage program will be unlike any other in the northwest metro,” says Richard D’Amico, co-founder and design visionary, D’Amico & Partners.
NEW F&B PROVIDER AT EDINBURGH USA D’Amico & Partners has been selected to manage food and event services at the Edinburgh USA golf course starting in 2019. The Brooklyn Park Economic Development Authority, which owns the clubhouse, approved this new service agreement with D’Amico & Partners after a competitive selection process, and plans to invest $1.5 million in clubhouse renovations.
Before joining CWT, Mattson was the treasurer at Mosaic, a public company based in Minneapolis, where she was responsible for the company’s global banking relationships and worked with teams in Brazil, India, China, Canada and the U.S. Prior to that, she spent eight years at KPMG.
Sports Minneapolis Announces New Chair of Advisory Board Sports Minneapolis, powered by Meet Minneapolis, recently announced Erika L. Binger as the new chair of the Sports Minneapolis Advisory Board, with a term that started on Jan. 1. Binger is the founder of V3 Sports, a Minnesota-based nonprofit organization that provides access and expands opportunities for urban and under-represented youth and their community through athletics and academics.
Also joining the Sports Minneapolis Advisory Board is Mark Schindele, senior vice president, Target Properties who is also on the Executive Board of the Minneapolis Downtown Council.
REGIONAL NEWS at Schedulebavariadowns.comaTour A place and time to rejuvenate and focus the team Corporate Galas or Daytime Planning Sessions - Capacity up to 400 - 270 private acres - Space full of character - European luxury estate - Great presentation spaces - Comfortable breakout rooms - Award-winning catering Corporate events hosted at Bavaria Downs Do you love it? en keep it coming. MEETINGSMAGS.COM/SUBSCRIBE SUBSCRIBE FOR FREE and receive quarterly issues chockful of regional content. O BeatenthePath SHAREBUSINESSTHEIRSTORIES 38) CREATIVE EXPRESSION withMinnesotaartsy (47) FEELS KE HOME things + WATERSIDE SCENICRAISING CHANGE DIRECTION Grand County’s beauty and activities the course slopessuburbs Trend FORECAST Burger, 2018 food,technologydécor,and PLANNERS MOUNTAIN BUTDIFFERENT Majesty ELEVATEEVENTTHESE RESTAURANTSANDPUNCH CANVAS inspiringArt STAMFORDPLAN PLEASE Veggies, COURTS COMEBACK HITROADTHE In Case Emergencyof Protips prepare theworst-case planners
“Erika is exceptionally well qualified to lead the Sports Minneapolis Advisory Board,” says Melvin Tennant, executive director of Sports Minneapolis and president and CEO of Meet Minneapolis. “As an invested member of our community and triathlete, she has a keen understanding of how sports can strengthen a community. Erika’s vision will continue to enhance our Sports Minneapolis mission for the benefit of everyone in the Twin Cities area.”
CWT Appoints New Treasurer Carlson Wagonlit Travel, the global travel management company, has appointed Courtney Mattson as its new treasurer. Mattson will be based in CWT’s headquarters in Minneapolis, reporting to Brad Hall, CWT’s chief financial officer, and will serve as a member of CWT’s Finance Leadership Team.
“Courtney’s experience in a wide range of financial and treasury matters adds further strength and depth to our finance team,” says Hall. “I am very happy to welcome her
60 MNM+E | SPRING 2019 PEOPLE NEWS »
MN.MEETINGSMAGS.COM 61 The current Sports Minneapolis Advisory Board also includes: • Lester Bagley – Executive Vice President of Public Affairs, Minnesota Vikings • Jim Denn – Vice President and General Sales Manager, FOX Sports North/FOX Sports Wisconsin • Kip Elliott – Executive Vice President, Chief Administrative Officer/Chief Financial Officer, Minnesota Twins • Jacob Frey – Mayor of Minneapolis • John Guagliano – Senior Vice President, Marketing and Communications, Minnesota United FC • Mitch Helgerson – Senior Vice President, Marketing and Ticket Sales, Minnesota Wild • Jeff Johnson – Executive Director, Minneapolis Convention Center • Ted Johnson – Chief Strategy Officer, Minnesota Timberwolves and Minnesota Lynx • Tom McGinnis – Senior Associate Athletics Director, University of Minnesota • Rob Moor – Director, Taylor Corp. • Patrick Talty – General Manager, U.S. Bank Stadium - SMG • Mary Fischer – Director of Sponsorships, UnitedHealth Group • Melvin Tennant – President and CEO, Meet Minneapolis Board members have helped Sports Minneapolis extend its winning streak for years to come by partnering with event rights holders to assist with venue selection, event services, volunteer identification, marketing and promotional support, and on-site recognition opportunities to ensure a successful event. Recent and future events include: • NCAA Women’s Division I Volleyball Championship (December 2018) • NCAA Men’s Final Four (April 2019) • ESPN’s X Games (2019, 2020) • NCAA Wrestling Championships (March 2020) • NCAA Men’s Basketball Regional (March 2021) • NCAA Women’s Final Four (April 2022)
62 MNM+E | SPRING 2019 SUBMIT YOUR EVENT PHOTOS To have your meeting or event photos featured here, contact the editor at morgan.halaska@tigeroak.com. 6 7 5 1 4 Associations North’s 2018 PlannersMeetingSymposium The 2018 Meeting Planners Symposium held at The Graduate Minneapolis and McNamara Alumni Center was all about unique venues and experiences. From a Scrabble team challenge to a mini hackathon, meeting with no walls and a surprise session on a coach bus, this learning opportunity was anything but ordinary. Teams worked together to solve a complex problem and pitch their idea for $500 cash. Through beauti ful chaos, attendees discovered fresh, unconventional approaches to do their jobs better. 1. Innovation Unleashed & Mini Hackathon Leader Jamie Murdock, Experient. 2. Hackathon pitch win ners: Rachel Thompson, Chris Harrison, Lindsey Schneider, Cari Kronschnable, and Amanda Picha. 3. Program Guide complete with Hackathon Design Book and Learning Journal. 4. Mickaela Hilleren and Katie Eichelberger. 5. Meeting Match Maker App Pitch: Allison Gruhn. 6. Katie Fernstaedt, Mike Mulally, Marilyn Bouteiller, Shawn Petersen and Sarah Korbel. 7. Scrabble team challenge winners. — Photos courtesy of Associations North 23 SNAPSHOTS ASSOCIATIONS NORTH’S 2018 MEETING PLANNERS SYMPOSIUM
LET’S HAVE A PARTY FULL-SERVICE . DROP-0FF . BAR & BEVERAGE MINTAHOE.COM MINTAHOE CATERING & EVENTS
M+E’S RIGHT-HANDULTIMATEWOMAN Carly Van Veldhuizen, the mastermind behind Girl Friday’s mesmerizing creative custom installations, talks inspiration, materials and the value of a solid team.
“I’ve got three degrees, none of which have anything to do with that I do now,” she says.
64 MNM+E | SPRING 2019 ZELLMANNTRACIILLUSTRATION: PEOPLE PROFILE CARLY VAN VELDHUIZEN
After getting to know her clients and walking through more complex installation sites, Van Veldhuizen designs each custom project. She and her team then coordinate the production process from the ordering of materials to the creation and installation of the piece. In addition to the client’s vision, budget and limitations of the space itself, Van Veldhuizen considers sustainability when selecting materials for an installation. She’s used pingpong balls, coffee filters, straws, forks and paper clips; her incredibly popular balloon designs are made with air rather than helium. In the past year, Girl Friday has created nearly 200 installations. Van Veldhuizen says the company has had the opportunity to go national, a venture she’s slowly exploring. She believes that continued success ultimately hinges on building the best team possible. “We are a family. When it comes down to it, it’s all about the team.” girlfridaycreative.com; 952.250.0218
Van Veldhuizen worked first as a wedding planner and then a photo stylist before realizing that design is where her heart is. Her company, Girl Friday, is now eight years old and has produced some of the most impressive event and retail installations in the state. Past clients include Target, the Mall of America and the Minnesota Vikings. The name Girl Friday comes from a term coined in the 1940s that means both right-hand man and jack of all trades. Van Veldhuizen chose the name because she feels it embodies the company’s goal, which is to make clients feel like they were really heard and understood when they walk into the room.“Alot of people ask where I get my inspiration from and if I ever feel ‘dry,’” Van Veldhuizen says. “I tell them that if I feel dry, I know that I wasn’t listening to my client and that I need to go back and ask more questions, listen harder and be present.”
By Josephine Werni FOR CARLY VAN VELDHUIZEN, the path to creating custom site-specific art installations for a living wasn’t linear.
Corporate Meetings | Nickelodeon Universe® Buy Outs | Bar + Bat Mitzvahs Conventions | Weddings + Social Receptions | Team-Building Activities | Youth Group Outings FOR MORE INFORMATION CONTACT GROUP SALES AT GROUPSALES@MALLOFAMERICA.COM OR 952.883.8809. HOLD YOUR NEXT MEETING OR EVENT AT EXECUTIVE CENTER: Unique and private meeting facilities are located on Level 4, East at Mall of America and can accommodate groups of 15 - 140. State-of-the-art audio visual equipment is available in each meeting room. PARKVIEW: New 4,000 square foot private meeting space located in Nickelodeon Universe®. With sweeping views of the park, the room can accommodate groups up to 400. Outfitted with a full prep kitchen, dance floor, staging, full audio visual capabilities and more, the space is ideal for professional and social events.
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