“
Dragon’s Regeneration
”
The deep red sappy resin of a Dragon Tree with long history of indigenous use throughout South America region.
The deep red sappy resin of a Dragon
The deep red sappy resin of a Dragon
The deep red sappy resin of a Dragon
Tree with long history of indigenous
Tree with long history of indigenous
Tree with long history of indigenous
use throughout South America region
use throughout South America region
use throughout South America region
•
Men are extremely results driven
•
Brands need to ensure they
Global Consumption of Men’s Glooming Product
enhance product. •
Efficacy credentials
•
Brands provide immediate result
•
(6%) deodorants and
upon application •
Highest growth rate
skin care
Ensure the simplicity of product •
usage
Highest value segment: Deodorants followed by Hair and skin care
Consumption of Men’s Glooming Product in Asia Pacific • Skin care product has the biggest 8% growth
Millennial (18 – 25 years old) in Asia Pacific Skin Care 8% growth
consumption in Asia Pacifc • Haircare has 2nd most in Asia Pacific. However, L’oreal makes
Spend the biggest portion on skin care
Hair Care 5% growth
the lowest in market.
Men Expert - Mobile Application
L’oreal Men Expert App Scanner
Use the phone to scan the sensor on the shelf in Men’s Zone to launch the app. Choose what part of body you want Product category of the body part Condition of the body part Recommended Product
L’oreal Men Expert App Interface
Enhance
Dry Skin
Oily Skin
Sensitive
Tots Skin
Keep Up the Result The app will let you track the change on your appearance since the purchase date. Adjust the product according to the skin condition.
Refresh Conserve
Starting Page
Purpose Selection
Skin
Part Selection
Condition Selection
Expert’s Recommend