Who we are Started in
2005
Head Quarter
Sweden
125
9
shops
Countries
10 Awards Winner
2012 D&AD Award 2011 Index: Award “Design to improve life” 2011 Malmö Business Rookie of the Year 2010 SKAPA (finalist) 2008 VinnIP 2007 VinnNu 2007 Öhrlings PWC & LUAB’s Innovation Award 2006 Venture Cup 2005 Innovationsbron’s Ideas Grant 2005 Ik2 pilot study funding
Bicycle Trend in Thailand Market Growth
Because of
Thailand’s Bicycle market Expect to Grow
15 – 20%
Healthy Life-style Environmental Awareness Petrol Price Increasing
That affects
Sales of “Bicycle Accessory” to be growth 12
13
14
Year 20xx
Reference : Marketeer Magazine
Facts.
Why Thai people don’t like to wear bicycle helmet . Unnecessary for short ride
2nd [44%]
75% Never Wear a Helmet
Not comfortable to carry
1st [50%]
Not Fashionable
3rd [6%]
What factor that make people buy bicycle helmet 44%
Design 56%
Protectiveness
Facts of bicycle
Accident
Common injury from bicycle accident
Cycling is‌
Brain Injury Facial Damage
3
%
Road Accident
Spinal Cord Damage Broken Bone
v
5.5 x has more chance to get brain injured
40% Become disability Because of brain damage
v
97% Died didn’t wear helmet [ Serious Case]
Airbag
Sensor & Algorith m
Collar & Shell
Black Box Memory
Hood-liked Design
Helium gas inflator
Soft and gentle shock absorption Larger area of inflated airbag
Ultra -Strong Nylon Fabric
Sensor Type 1
Sensor Type 2
Sensor Type 3
Crashing
Falling
Slippery Road
weight distribution across the shoulders
Shell
Waterproof functional fabric
protected from wear, sweat and dirt
Easy to‌
Remove
Wash
Change
On-Off Switch Turn-on : attach the button to the right hand side Turn-off : Unclip the button
USB Charger LEDs to show Battery level Sound Signal Micro USB connector
Records 10 seconds of data from an accident Helmet development Used for insurance purpose