Annual Report 17/18

Annual Report

2017/18

School of Tourism, Hospitality & Gastronomy

2

Annual Report

2017/18

Annual Report 2017-2018

S

howing all the essence and the main purpose of CETT Group is the main goal of the present report: it wants to express every important aspect related to the international School of training and transfer of knowledge in tourism, hospitality and gastronomy. It is a center with unique characteristics affiliated to the University of Barcelona. It started offering quality training almost fifty years ago.

Through this annual report we intend to transmit who we are, what we do, how we do it and, also, why we do it. We want to explain the reality of CETT School during 2017-2018. We wish to introduce ourselves and show everything we have achieved during this school year 2017-2018, presenting the characteristics, data and the most representative actions of the institution, with the intention of becoming closer and transmitting our fundaments and the main purpose of our organization. We do this with quantitative and qualitative data about CETT Campus, our training, academic and research activities and our base commitment, the importance of current and former students represents the backbone of the project, the companies that make up CETT Group and the links with the business sector. Finally, we talk about the future, the light that guides us towards the fulfillment of our objectives keeping in mind the desire to offer an excellent training in tourism, hospitality and gastronomy.

The year 2017-2018 has been a year with highlight in the expansion of the training offered by the CETT Campus, and the development process of the new Degree in Digital Business and Innovation in Tourism, which will begin to be taught the year 2019-2020. At the same time, the arrangements for the II Smart Tourism Congress Barcelona CETT-UB, which will take place in November 2018 have been going on.

In a year full of challenges and projects, marked by the growth and consolidation of CETT in terms of academic and research activity, it has also been highlighted the graduation of the first promotion of the Degree in Culinary and Gastronomic Sciences (UB-UPC) which is why a very special XXII CETT Gastronomic Encounter was held, bringing together 37 * Michelin in the campus as well as other "stars" in the sector. In the field of research, another remarkable fact has been the recognition, by AGAUR (Agency for University Grants and Research), of both, the Territory, Culture and Tourism Research Group and of the Tourist Accommodation and Restaurant services Research Group as Groups of Emerging Research Recognised by the Generalitat de Catalunya, a fact that represents a qualitative leap of vital importance for CETT research. Finally, the CETT Campus Strategy 2018-2022 is being implemented, with a vision and planning of quantitative and qualitative growth and new goals, in which students and CETT Alumni are particularly involved.

Index 1. INTRODUCTION CETT, EDUCATIONAL EXCELLENCE

9

2. CETT IN FIGURES MAIN DATA

23

3. OFFER AND ACADEMIC ACTIVITY SPECIALIZED AND QUALITY EDUCATION

31

4. RESEARCH AND EXPERT KNOWLEDGE FOSTERING OF KNOWLEDGE AND RESEARCH

41

5. CORPORATE SOCIAL RESPONSIBILITY BASE COMMITMENT

53

6. INTERNATIONALIZATION CETT AROUND THE WORLD

61

7. CETT AND THE BUSINESS WORLD CONSOLIDATING AND EXPANDING BONDS WITH THE INDUSTRY

67

8. CETT COMPANIES FOR HANDS-ON TRAINING LEARNING AND WORK EXPERIENCE IN REAL COMPANIES

77

9. CETT ALUMNI GROWING VALUE

83

10. ONLINE ALWAYS THERE

87

THE FUTURE CHALLENGES AND OPTIMISM

95

8

INTRODUCTION CETT, EDUCATIONAL EXCELLENCE

1

CETT

Educational Excellence

C

ETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. CETT is affiliated to the University of Barcelona (UB). It offers training at all available educational levels providing official recognition - technical training, University graduate and postgraduate, online training, continuing studies for professionals as well as custom-made courses for companies - through its own education model based on: •

A team of teachers and professionals with academic rigor and broad experience.

•

The development of specialized knowledge in hospitality and tourism, through the Research Groups (Tourism, Culture and Territory, Hotel Business, Culinary and Gastronomy) and Research.

•

•

10

The knowledge and experience provided by companies for direct application of the CETT Group: - Alimara Hotel (****stars) - Àgora BCN, International University Residence Hall - CETT Consultors – Consulting - BAS (Barcelona Academic Services) - Viatges Century – Travel Agent and Tour Operator The close links with people and companies in the tourism sector. The CETT-UB Business Council, the first forum in Spain linking University and Tourism Enterprises, chaired by the Dean of the University of Barcelona.

•

A clear International vocation that favors the students’ mobility for both academic and professional exchanges. Its classrooms are a true meeting point of students from all over the world.

•

The student body distinguishes itself by its solid training and the development of the right aptitudes, which we nowadays find in companies and organizations all over the world, and by its active participation in the various initiatives of CETT Barcelona.

INTERNATIONAL REFERENCE OF ACADEMIC EXCELLENCE AND PROFESSIONAL SERVICES After 49 years of existence, CETT has become an international reference of academic excellence and professional services in Tourism, Hospitality and Gastronomy. CETT Barcelona is highly involved in the sustainable development of the sector and society and contributes through education, research, innovation and expert knowledge, highly focused on the personal and professional growth of all who form part of it.

The Gaspar Espuña-CETT Foundation was founded in 2000 with the aim of being a boost for training, research, expert knowledge in tourism, hospitality and restaurant management.

It also intends to strengthen the links with the professional and institutional sectors and strengthen CETT’s internationalization, helping students in the expansion of knowledge, both at home and abroad, with awards for academic excellence.

A mind open to the world. A Team that shares the same illusion for a growing and viable project

History and chronology Ongoing timeline

1969 CETT is born.

The Ministerio de Información y Turismo awards CETT the title of “Legally recognised non-official centre of Tourism Education”.

1970 The first course of TET (Technician in Tourist Companies) is given.

1980 The first course of TEAT (Technician in Tourist Companies and Activities) is given.

1983 Viatges Century, travel agency is born.

1984 1st Premis Alimara ceremony.

1990 Affiliation to the Official School of Tourism of the Generalitat de Catalunya.

1993 Establishment of the CETT Hotel School in the Hotel Plaza.

1994 Founding of the CETT Alumni Association.

1995 Opening of Alimara Hotel.

1996 Inauguration of CETT’s new installations at Vall d’Hebron.

1997 Approval of Diploma Studies and affiliation to the University of Barcelona.

Authorization to officially provide vocational training courses in Hotels and Tourism.

Official qualification of VT Technical Degree by the Department of Education of the Generalitat de Catalunya.

1999 CETT is awarded the Plaque of Honor of Tourism of Catalonia.

2000 Creation of the Gaspar Espuña-CETT Foundation.

Certificate of Distinction in guarantee of environmental quality awarded to the Alimara Hotel.

2001 1st Trobada School-University-Company at CETT. 2002 Certification ISO 9001 for EUHT CETT and Certification ISO 14001 and EMAS for environmental management for the Alimara Hotel.

2003 Opening of the Naturalment-e Restaurant.

1st Entrepreneurship Competition of Tourism Projects 2005 1st Awards for Best High School Research Project in Tourism, Hospitality and Gastronomy.

Mr. Gaspar Espuña is awarded with St George’s Cross by the Government of Catalonia.

2006 Opening of Àgora BCN, International University Residence Hall.

2007 Approval of the Official Master’s Degrees in Tourism, Hospitality and Gastronomy CETT-UB 2008 Creation of the CETT-UB Business Council.

2009 Beginning of the Bachelor’s Degree in Tourism.

Production of the first CSR Report.

Publication and presentation of ARA, Journal of Tourism Research.

2010 Creation of the CSR Council.

Creation of BAS (Barcelona Academic Services).

Renovation of the Alimara Hotel.

2013 Creation of the Space UB-Bullipèdia.CETT. Creation of CETT eLearning.

Expansion of CETT’s facilities.

2014 Beginning of Interuniversity Degree in Culinary and Gastronomic Sciences (UB-UPC) The Business and Employment Department and the General Direction of Tourism awarded Dra. Maria Abellanet Meya, CEO of the CETT Group, the Gold medal of Tourism in 2014 in the category of “Improvement of Knowledge”.

2015 Creation of the Chair of Tourism, Hospitality and Gastronomy CETT-UB. The Catering services of the CETT receive the AMED accreditation.

2016 Agreement between CETT and the University of Barcelona to promote the education of doctors in tourism.

Beginning of the second expansion of the facilities of CETT School.

The Smart Tourism Congress Barcelona CETT is born.

2017 New expansion of the facilities of the School of Tourism, Hospitality and Gastronomy CETT-UB, with new 1.600 m2 and 2.000 m2 remodeled.

CETT Campus Strategic Plan 2017-2022.

2018 Recognition, by AGAUR, of the Tourism, Culture and Territory Research Group and of the Tourist Accommodation and Restaurant services Research Group as Emerging Research Groups Recognised by the Generalitat de Catalunya.

11

Mission, vision and values of the CETT Group MISSION

VALUES

The CETT Group’s mission is to provide training and transference of knowledge in the tourism, hospitality and gastronomy industry, by means of our own training system.

•

Showing initiative.

•

Being service-oriented.

•

Showing commitment with Education.

•

Team work.

•

Showing learning and self-development skills.

•

Integrity.

•

Entrepreneurship and determination.

•

Talent, effort, ambition and modesty (TEAM).

•

An open-mind to the world.

•

Corporate and individual social responsibility.

•

Commitment to our own country.

We are a group of companies dedicated to education, as well as offering quality tourism, hospitality and gastronomy services. The members of the group – the teaching staff, professionals and students – direct our efforts and work towards achieving an industry which is more attuned to society and people.

We prize initiative, integrity and self-development, working as a team in an international context while fulfilling our commitments to our own country.

Our companies are characterized by their sustainability. Efficiency makes us more competitive, something which guarantees our continuity, as the results can continue to be reinvested in training and the community.

CETT Group does not divide dividends as agreed by the partner from the foundation of the Group.

COMMITMENT TO CSR CETT Group is a group of companies that focus on education and on offering quality tourism, hospitality and gastronomy services. Supporting corporate social responsibility (CSR) and sustainability is implicit in our base commitment. It is part of our own strategic pacification which defines and develops different actions regarding social, environmental and economic areas.

The CETT Group oversees environmental, social and cultural sustainability. It also incorporates criteria of economic sustainability, with the aim of improving its global management and offering guarantees in terms of viability. In addition, it is committed to transferring students responsible management competencies in the different aspects. The CETT Group believes in the development of people, as well as in organic growth as the basis of the own strategic plan for growth and responsible development. In addition, the social aspect of the entity is one of the fundamental pillars of the Group. For this reason, from the beginnings it has promoted and developed initiatives with the different interest groups. In this context, the fundamental role the Gaspar Espuña-CETT Foundation should be highlighted (see section 5).

12

Code of Ethics and Best Practices of the CETT Group

T

he CETT Group’s Code of Ethics and Best Practices was created with the intention of maintaining a firm commitment to act with integrity, ethics, transparency, openness and to comply with the current legislation, the recommendations established by the public authorities, social responsibility and best practices related to the right corporate professional behavior.

ETHICAL PRINCIPLES REGULATE THE ACTIVITY OF THE CETT GROUP •

Good corporate governance.

•

Transparency in the dissemination of both internal and external information, ensuring its veracity and accuracy.

•

Fair competition.

•

Creation of value and sustainable economic growth, with absolute respect for the environment.

•

Constant commitment to innovation.

•

Proactive, responsible and efficient social commitment.

•

Loyalty to the Code of Ethics, professional ethics and good faith in commercial, contractual and group relationships of interest.

•

Acting with integrity and honesty.

•

Protection of human rights and freedom of third parties.

•

Utmost respect for the legal systems of the territory where the Organization operates and the internal regulations of the CETT Group.

The Gaspar Espuña-CETT Foundation guarantees and shares the principles and values of the CETT Group.

ENVIRONMENT

OUR TEAM

• SUSTAINABLE

• EXCELLENCE AND TALENT • PERSONAL AND

DEVELOPMENT

• RESPECT • BEST PRACTICES

PUBLIC SECTOR • NEUTRALITY • INTEGRITY AND HONESTY • COOPERATION

COMPETITORS • FREE COMPETITION • SUSTAINABILITY

• RESPECT FOR EXTERNAL CREATIONS

PROFESSIONAL DEVELOPMENT

• WORKER’S RIGHTS AND SAFETY

CETT Group RELATIONSHIP WITH RELEVANT GROUPS

CONSUMERS AND USERS • RESPECT • QUALITY SERVICES • TRANSPARENCY AND COMMUNICATION

SUPPLIERS • QUALITY • SUSTAINABILITY • IMPARTIALITY

DIRECTION AND ADMINISTRATION

BENEFICIARIES AND INTERMEDIARIES

• GOOD GOVERNANCE • VERACITY • LEGALITY

• FAIR COMPETITION • DILIGENCE • OBJECTIVITY

13

The bond with the UB 21 years of affiliation

T

he University of Barcelona (UB) is the university with the biggest number of students and the widest and most complete academic offer. In addition, it is the main university research center of the country and one of the most important research centers in Europe, regarding both the number of research programs and the excellence achieved in the field. It holds a top position in the most relevant international, national and European rankings.

In this sense, the results of the 2018 edition of the ranking prepared by the Centre for World University Rankings (CWUR) awarded it with a spectacular rise by placing the UB among the 100 best university centres in the world (position 87) and position 24 at a European level.

The UB has a tight bond with the history of Barcelona and Catalonia. It combines the values of tradition and the spirit of an innovative institution and academic excellence. It is a urban, open and multicultural university, just as the city of Barcelona.

The different faculties of the University of Barcelona are spread throughout the city, nourishing the relationship of interdependency between the university and Barcelona. This relationship contributes to the cultural life of the city and allows the university community to enjoy the services provided by both the university and Barcelona.

CETT has been affiliated to the UB since 1997.

Our own educational model Academic offer in constant evolution

C

ETT offers training at all available educational levels providing official recognition - technical training, University graduate and postgraduate, online training, continuing studies for professionals as well as custom-made courses for companies through its own education model.

CETT GROUP COMPANIES FOR HANDS-ON TRAINING CETT School includes a series of companies (Hotel Alimara Barcelona, Àgora BCN, CETT Consultors, Barcelona Academic Services and Viatges Century) involved in the Group’s training project (see section 8). These companies play a fundamental role within CETT’s educational model. They actively shape the training of our students and contribute to the development of experience and expert knowledge which is transferred not only to our students but also to the business sector.

14

LEARNING SPACES CETT School’s set up is thought to favor the implementation of dynamics that foster skill acquisition, team work and the development of specialized knowledge. The School is divided in different kinds of classrooms and spaces that provide the necessary resource to stimulate creativity, innovation and entrepreneurship.

CAREER SERVICES Career Services is a department of CETT School that offers students professional assistance and orientation in their practical training and later incorporation to the workforce. It favors contact with companies from the industry, organizes activities and monitors closely the evolution of students throughout their studies (see section 7).

CONNECTION TO THE INDUSTRY

s EXPERT FACULTY MEMBERS

s CONNECTION TO THE INDUSTRY

s

s

PRINCIPLES

CETT’S STUDENT BODY

LEARNING SPACES

s

s

s

Students get to learn directly from professional and specialized teachers. Faculty members are scholars and professionals that know the industry and are able to pass all their knowledge in an effective and accurate way.

ORIENTATION & PERSONALIZED TUTORING

CETT GROUP COMPANIES FOR HANDS-ON TRAINING

INTERNATIONAL PROJECTION

s

EXPERT TEACHERS AND FACULTY MEMBERS

RESEARCH & INNOVATION

VALUES

Collaboration with the industry is a fundamental element to CETT’s identity. The business sector plays a part during the whole academic process of the students: participation in their education, professional visits, internship periods, organization of events and ceremonies.

The link between CETT Group and the industry is a differentiating element.

CAREER SERVICES

ORIENTATION AND PERSONALIZED TUTORING Tutors and academic coordinators work side by side with the students in order to get to know their motivations and objectives so they are able to guide them into their academic and professional future.

in expert knowledge and innovation allowing the tourism industry to increase its competitiveness (see section 4).

RESEARCH AND INNOVATION

INTERNATIONAL VISION

The creation and transmission of expert knowledge in tourism, hospitality and gastronomy is one of the main objectives of the CETT Group. New knowledge is generated by CETT Group’s experts. CETT Group’s Research Groups are dedicated to study and research of the tourism field. By means of these Research Groups –Tourism, Culture and Territory, Tourist Accommodation and Restaurant Services, Culinary and Gastronomy– tourism research projects are developed with the aim of investing

Language learning is an essential part of the studies. CETT’s students have the opportunity to work on their international projection since the beginning of their studies. On the one hand, classrooms are a meeting point of international students. On the other hand, our students can study aboard, do internships in international companies, do the SCP in an external company or center and even start their professional career aboard (see section 6).

15

All the studies offered at CETT are official and approved by the University of Barcelona and the General Direction of Education

Educational programs Developing academic excellence TECHNICAL SCHOOL • Baccalaureate-Tech Degrees - Technician in Cooking, Gastronomy and Restaurant Business Services • Associate's Degrees - Higher Technician in Kitchen Management - Higher Technician in Restaurant Business Service Management - Higher Technician in Tourism Accommodation Management - Higher Technician in Travel Agencies and Event Management BACHELOR’S DEGREES • Bachelor’s Degree in Tourism - Specialization in Hotel Management - Specialization in Tourism Management - The whole Degree can be taken in English.

Students may choose between two branches, Hotel Management and Tourism Management • Bachelor’s Degree in Culinary and Gastronomic Sciences (UB-UPC) - Specialization in Haute Cuisine and Culinary Innovation - Specialization in Culinary Management and Innovation in the Food Industry MASTER’S DEGREES AND GRADUATE STUDIES • Official Master’s Degree in Hospitality Management - Hotel Management (English and Spanish versions) - Catering Management • Official Master’s Degree in Tourism Management - e-Tourism: Marketing Strategies and on-line Commercialization - Sustainability and Quality Management - Events Management • Official Master’s Degree in Tourism Innovation Management 16

- Tourism Management of Natural and Cultural Heritage - Tourism Management of Urban Destinations - Tourism Management of Culinary and Gastronomic Heritage • Official Master’s Degree in Heritage Management and Tourism Dynamitzation (online) - Master’s Degree in Heritage Management and Tourism Dynamitzation • Graduate Studies in Heritage Tourism Strategy • Graduate Studies in Heritage Management and Tourism Dynamitzation DIPLOMAS OF UNIVERSITY EXTENSION (DEU) AND NON-REGULATED UNIVERSITY PROGRAMS (CEU) • Executive and Creative Haute Cuisine (DEU) • Sommelier Studies (DEU) • Food Industry and Catering Management (DEU) • Cocktail and Mixology (DEU) • Hybrid on-line/face-to-face Sommelier Studies (CEU)

FIRM COMMITMENT TO EDUCATION

64

educational programs

CONTINUING STUDIES • Short-term and Customized Programs - Hospitality Programs - Cooking and Catering Programs - Territory, Culture and Tourism Programs INTERNATIONAL PROGRAMS • Summer School Programs - Marketing of Services: Successful Sales Management - Events Management - New Trends in Gastronomy & Cooking - Cultural & Urban Trends in a Global Environment - Development of Competencies and Skills for Professional Growth - Innovative Design Concepts for Services in Gastronomy and Catering Businesses - Sports Management • Custom Made Programs - Design and Management of Heritage Equipments of Tourist Use - ITESM: 5th Semester High School Program - ITESM: Strategic Planning Tools - UDEM: Project Management and Planning - ITESM: International High School (Summer IB) - UDEM: Clinic Neuropsychology - SDSU: Management Program • Semester Programs - Tourism Program - Hospitality Program - Business Program - SDSU: Marketing Program eLEARNING • Master’s Degree in Heritage Management and Tourism Dynamitzation

• Hybrid on-line/face-to-face Sommelier Studies • Viticulture, Enology and Wine Tasting Expert Studies • Special Wines and its Service, PDO Expert Program • Revenue Management Expert program • Basics of Revenue Management • Revenue Management Techniques Application • Enotourism – Enology Tourism Program Curs

• Graduate Studies in Heritage Tourism Strategy

• Short courses

• Graduate Studies in Heritage Management and Tourism Dynamitzation

Más información: www.cett.cat 17

CETT School Spaces & facilities

C

ETT educational model is developed at the Theory Classrooms, the Technical Classrooms, the Computer Classrooms and other classrooms and spaces, at CETT’s companies for hands-on training (Alimara Barcelona Hotel, Àgora BCN, CETT Consultors, Barcelona Academic Services and Viatges Century) and at the industry. It offers students a unique active learning experience.

In addition, it also provides students with a multipurpose space dedicated to tourism, hospitality and gastronomy studies, the Resource Centre as well as the Virtual Campus and Wi-Fi services.

The school, located at the Mundet area in Barcelona, also offers other facilities and services to grant the best conditions for academic activities. On February 2nd 2017, the new facilities of the center were opened to the public. The remodeling of the school implied the expansion of the center by more than 1.600 m2 and the remodeling of 2.000 m2. With the creation of new classrooms and the renovation of other existing spaces, multipurpose spaces were created for services, interaction and work to favour the fact of living a dynamic experience to be shared beyond the classrooms.

The School has 30 fully-equipped Theory classrooms, 12 technical classrooms, 4 computer labs, a new Gastronomic Laboratory and other spaces for creativity and innovation, the Resource Center and Library Gaspar Espuña, tutoring room, a amphitheater with a capacity for 520 people, the Fòrum, the Jardinet del Fòrum and La Plaça, the CETT’s Training Restaurant, a hotel with 154 rooms and 20 lounges with a maximum capacity for 600 people, a parking lot and a university residence with 220 rooms for students and teachers.

With loyal goals to the philosophy of CETT Group –living, experimenting, sharing and learning in a unique School–, CETT still opts for educating the best professionals in the field and offering new specialized services in leading and innovative facilities. These qualities make CETT School a center of international reference in the field of tourism, hospitality and gastronomy.

CLASSROOMS During the school year 2017-2018, has all kinds of classrooms, classified, in a generic way, in four large groups: •

18

Theory Classrooms

CETT has 30 Theory Classrooms - three of them are multipurpose classrooms - with an average capacity for 86 students.

• Computer Labs There are 4 Computer Labs with a capacity for 44 students.

• Technical Classrooms The center has 12 Technical classrooms with specific purposes.

These classrooms are prepared either for hands-on culinary and catering training or for research including the Training Sweet Kitchen, various High-Tech Kitchen, Wine Tasting Labs, the Sensory Lab, the Restaurant Workshop, the kitchen Workshop and the Food Preparation Lab. • Other Classrooms The Culinary Demo Classrooms, the UB-Bullipèdia Classroom, The Five Senses Classroom, the Research and Innovation Classroom...

RESOURCE CENTER AND LIBRARY GASPAR ESPUÑA The Resource Center counts with a vast collection of documents specialized in topics related to tourism, hospitality and gastronomy. The collection continuously renewed and expanded. It includes a Computer Lab with 23 computers, a large studying room with capacity for 100 people with 12 computers, and the new space Eidos, a space created with the intention of fostering creativity. During the school year 2015-2016, the consultation portal with links and information on tourism, hospitality and gastronomy sectors began an integration process into the Resource Center for Learning and Research of the University of Barcelona (CRAI). Currently, the consultation services of the CRAI – regarding bibliography research as well as electronic journals and resources - can be accessed from the Resource Center and Library Gaspar Espuña.

VIRTUAL CAMPUS CETT’s Virtual Campus (see section 10) is a dynamic tool to support face-to-face and online training. It has a desktop and also mobile version through the corresponding app on Android and iOS platforms. The main functions of this virtual learning environment are to support face-to-face and distance training, allow communication with members of the CETT community,

THE SCHOOL CETT

33.637

m2 including CETT, el Alimara Hotel & Àgora BCN

inform about events that are taking place in the School and news about the sector. Besides, it also allows carrying out academic management tasks. Thanks to the Campus and the Virtual Classroom, CETT School can get anywhere and provide training to students living in another cities, towns or countries.

CETT offers a variety of programs and subjects that can be taken completely online at undergraduate, graduate and continuous education levels.

STUDENT TUTORING ROOMS

INFORMATION AND COMMUNICATION TECHNOLOGY SERVICES (ICTS)

CATERING SERVICES Fòrum, CCETT’s Training Restaurant and Summum Restaurant

Wi-Fi connection is available everywhere inside the building.

There are 98 permanent spots dedicated to working and learning distributed over different areas of the center.

AUDITORIUM One of the lounges at the Alimara Barcelona Hotel holds a capacity for 420 people and works as an Auditorium for events and activities related to education (informative sessions, institutional ceremonies...) which need bigger spaces.

TEACHER LOUNGE REGISTRAR'S OFFICE SERVICES CAREER SERVICES QUALITY & ENVIRONMENT

LODGING SERVICES Àgora BCN, International University Residence Hall Alimara Barcelona Hotel OTHER SPACES AND SUPPORT SERVICES TO LEARNING AND ACADEMIC PROGRAMS CETT Group companies for hands-on training

19

Organization chart CETT’s departments and teams MANAGEMENT TEAM

GASPAR ESPUÑA-CETT FOUNDATION

• • •

Members: • Narcís Coll Ferrer, president • Maria Abellanet Meya, treasurer • Miquel Alsius Juriol • Albert Domingo Melgosa • Pere Duran Vall-Llossera • Jaume Marimon Closa • Josep M. Pallàs de Pineda • Anna Ros Gutiérrez • Monique Rous de Madinhac • CETT Alumni Association, represented

by M. Teresa Díaz Comas

• • • • •

20

Miquel Alsius Juriol, CETT Group president Maria Abellanet Meya, CETT Group CEO Carme Cassà Baus, Marketing, External affairs and CETT Language School director Mercè Colom Oliva, CETT eLearning and CETT’s Corporate Development director Elisabet Ferrer Fernandez, CETT Group manager Nan Ferreres Montoliu, CETT’s Technical and Professional School and Gastronomy University Studies director David Peguero Manzanares, CETT Consultors and CETT’s Corporate Development director José Antonio Pérez-Aranda Canela, CETT University School director

CETT UNIVERSITY SCHOOL GOVERNING BODY

CETT-UB TOURISM, HOSPITALITY AND GASTRONOMY CHAIR

Bosch i Gimpera Foundation • Joan Elías García, UB’s dean, President of the FBG • Carme Verdaguer Montanyà, director of the FBG

• •

University of Barcelona • Dra. Amelia Díaz Álvarez, UB representative at CETT • Dr. Gaspar Rosselló Nicolau, UB delegate at CETT

Tourism, Culture and Territory • Dr. Eugeni Osácar Marzal, director • Members: Jordi Arcos Pumarola, Ainhoa Carballido Risco, Oscar Casanovas Ibáñez, Aurélie Cerdán Schwitzguebel, Mercè Colom Oliva, Marta Conill Tetuà, Jaume Font Garolera, Alexandra Georgescu Paquin, Irina Grevtsova, Daniel Imbert-Bouchard Ribera, Nayra Llonch Molina, Tània Martínez Gil, Eugeni Osácar Marzal, Patricia Peralta Lasso, Emma Pla Rusca, Elena Ridolfi, Damià Serrano Miracle, Ramon Serrat Mulà, Anna Torres Delgado and Esther Velasco Ferreiro.

Gaspar Espuña-CETT Foundation • Dra. Maria Abellanet Meya, Group CETT managing director and FGE-CETT treasurer • Jaume Marimon Closa, FGE-CETT patron • Miquel Alsius Juriol, CETT Group president and FGE-CETT patron EU CETT-UB • José Antonio Pérez-Aranda, EU CETT-UB director ESTUDIS D’HOTELERIA I TURISME CETT, SA • Narcís Coll Ferrer, Secretary of the Board of Directors CETT and FGE-CETT president

Professor Joan Tugores Ques, Chair Director Dr. Eugeni Osácar Marzal, academic director

RESEARCH GROUPS

Tourist Accommodation and Restaurant Services • •

GASPART BONET FOUNDATION • Joan Gaspart Solves, FGB president

Dr. Oriol Anguera-Torrell, director Members: Oriol Anguera-Torrell, Álvaro Arrieta, Cristina Bosch, Anaïs Cavallin, Elisabet Ferrer, Gabriela Gallo, Glòria Garcia, Lluc Guarro, Claudia Langer, Enric López C., Núria Louzao, Oriol Miralbell, David Peguero, José Antonio Pérez-Aranda and Glòria Sanmartín.

Culinary and Gastronomy • •

Montserrat Saperas, director Members: Mikel Díez and Montserrat Saperas. One-time collaborators: Eduard Campos, Cèsar Canovas, Vinyet Capdet, Felipe Celis, Mercè Civera, Sergi Ferrer, Isabel Lugo, Alberto Martínez, Fernando Martínez-Conde, Damià Mula and Paula Navas.

21

22

CETT IN FIGURES MAIN DATA

2

CETT in figures Main data

T

he figures related to CETT School’s activity during the period between 2017-2018 show a growing and consolidating trend both in terms of academic and research activity as well as of projects that affect all areas of CETT Group.

GROSS FLOOR AREA Whole CETT complex - Alimara Hotel- Àgora BCN School Alimara Barcelona Hotel Lounges Àgora BCN

33.637 m2 8.433 m2 11.608 m2 1.596 m2 12.000 m2

SIGNIFICANT INVESTMENTS Total

420.996 €

ICTS

38.771 €

Hospitality School

29.011 €

Facilities and equipment of CETT

68.073 €

Alimara Barcelona Hotel Àgora BCN

24

251.506 € 33.635 €

FORMAL EDUCATION STUDIES

STAFF CETT Group staff

28

CETT University School

17

Bachelor’s Degrees Master’s specialization itineraries Non-regulated university programs

2 9 4

Fellowships

2

CETT School of B-Tech Studies

6

Baccalaureate-Tech Degrees Associate's Degrees

2 4

CETT eLearning

5

Master’s Degrees Graduate Programs Non-regulated university programs Expert Course

1 2 1 1

211 Men Women

CETT Staff

38,37 % 61,63 % 141

Men Women

34,57 % 65,43 %

Teachers and Researchers

63,65 %

Administration and Services

36,35 %

Alimara Barcelona Hotel Staff

42

Àgora BCN Staff

27

Full staff

Studies Total

1

NON REGULATED EDUCATION Studies Total

36

Continuing Studies

19

Continuing Studies catalogue Continuing Studies custom made Continuing Studies custom made CETT eLearning

3 4 1

CETT eLearning

11

International Programs

17

Summer School Customized Courses

10 7 25

FORMAL EDUCATION STUDENTS Enrolled students total

2.031

University students total

1.554

Bachelor’s Degree in Tourism

763 Men Women

Degree in Culinary and Gastronomic Sciences Men Women Master’s Degrees

33,81 % 66,19 %

STUDENTS IN NON-REGULATED STUDIES Enrolled Students Total

424

Lifelong Learning

117

International Programs

261

207 49,27 % 50,73 %

CETT eLearning

46

302 Men Women

Non regulated University Programs Men Women CETT eLearning

28,81 % 70,49 %

Fellowships

69,83 % 30,16 %

50,00 % 50,00 % 63

Men Women

642

179

40 Men Women

PARTICIPATION IN THE MEDIA

68,25 % 31,75 %

Technical School Students

477

Baccalaureate-Tech Degree

154

radio, TV programs or digital media

KNOWLEDGE Publications in books, chapters in books and digital publications

33

Articles in scientific and dissemination journals

22

Talks in conferences and congresses

59

Congresses and conferences without talks

56

CETT Observatory Men Women Associate's Degree

323 Men Women

26

20,78 % 79,22 %

58,51 % 41,49 %

1

Participation in research networks

10

Editorial and Scientific Committee

12

Projects developed with external research groups

4

Research Projects developed in collaboration with other companies and institutions

8

NUMBER OF INTERNATIONAL STUDENTS BY STUDIES

INTERNATIONAL STUDENTS BY CONTINENT

82

5

143

189 1

285 230 28 33

19 121

469

9

Bachelor’s degrees

Technical School

Master’s degrees

Erasmus and other Exchange programs

Non-regulated University programs

Continuing Studies

eLearning

International Programs

Number of international students by studies

Europe

17,7 %

Africa

0,60 %

America

58,1 %

Oceania

0,10 %

Asia

23,5 % Total number of countries 50

779

SCHOLARSHIPS GRANTED BY STUDIES

AMOUNT OF THE SCHOLARSHIPS GRANTED BY CONCEPT Total amount granted

235.728 €

New students

33.134 €

Continuity

77.165 €

Excelencia académica

12.840 €

Movilidad

23.580 €

Internationals

62.695 €

SCP Awards / School Research Project

17.514 €

Collaborating Organizations

8.800 €

3.124 € 30.345 € 10.372 € 1.265 €

101.914 €

88.708 €

Bachelor’s Degrees

eLearning

Master’s Degrees

VT Technical courses

Non-regulated University programs

Lifelong Learning

Total Amount Granted

235.728 € 27

REGISTERED AT THE JOB PLACEMENT OFFICE

152

students

335

Alumni

JOB PLACEMENT OFFICE

INTERNSHIPS

Job offers received

1.616

Senior management

Internship offers received

2.010 1.623

30

Management

169

Signed internship agreements

Intermediate positions

816

Bachelor’s degrees

672

Base positions

230

Extras

171

Educational plan signed agreements Extracurricular signed agreements

332 340

Master’s

205

Technical School

746

EMPLOYMENT 90 74

75

40

45

31

25

30

Master internship agreements at training centers

1

12 2

1 Bachelor’s Management

5

Master’s

Technical School

Intermediate positions

Employment Total

200

Base positions

746

Internship Satisfaction Companies satisfaction

10

15

28

33

Technical school internship agreements

60

0

Degree internship agreements at training centers

8,67

Students satisfaction

8,84

Students satisfaction at Training centers

8,79

In company SCP

28

In company MCP

112

PLACEMENT SERVICES

38

placement sessions

595

participants

SOCIAL NETWORKS

JOB AND INTERNSHIP EXCHANGE Job offers in Spain

96

Internship offers in Spain

89

International job offers

137

COMPANIES Company presentations Companies at The Encounter / Internship Talent Fair Amount of companies at the CETT-UB Advice Council

IMPORTANT GROWTH IN THE NUMBER OF FOLLOWERS ON ALL SOCIAL NETWORKS

48 104 13

October 2017 September 2018 Facebook

12.769

13.842

Twitter

3.254

3.701

Instagram

2.344

3.798

Linkedin (CETT Group)

3.240

3.890

Linkedin (CETT Campus)

4.372

6.008

370

444

Youtube

29

30

ACADEMIC OFFER AND ACTIVITY SPECIALIZED QUALITY EDUCATION

3

Academic activity Specialized quality education

C

ETT Group own education model (see section 1 for further detail) allows CETT school to offer training at all available levels in tourism, hospitality and gastronomy. A summary of the different products offered by CETT and the latest incorporations during the school year 2017-2018 is shown below.

TECHNICAL SCHOOL • Baccalaureate-Tech Degrees • Associate's Degrees BACHELOR’S DEGREES • Bachelor’s Degree in Tourism • Bachelor’s Degree in Culinary and Gastronomic Sciences (UB-UPC)

MASTER’S DEGREES & GRADUATE STUDIES • Official Master’s Degree in Hospitality Management • Official Master’s Degree in Tourism Management • Official Master’s Degree in Tourism Innovation Management • Master’s Degree in Heritage Management and Tourism Dynamitzation (online) • Graduate Studies in Heritage Tourism Strategy • Graduate Studies in Heritage Management and Tourism Dynamitzation DIPLOMAS OF UNIVERSITY EXTENSION (DEU) AND NON-REGULATED UNIVERSITY PROGRAMS (CEU) • Executive and Creative Haute Cuisine (DEU) • Sommelier Studies (DEU) • Food Industry and Catering Management (DEU) • Cocktail and Mixology (DEU) • Hybrid on-line/face-to-face Sommelier Studies (CEU) CONTINUING STUDIES • Short-term and Customized Programs INTERNATIONAL PROGRAMS • Summer School Programs • Custom Made Programs • Semester Programs eLEARNING • Master’s Degree in Heritage Management and Tourism Dynamitzation • Graduate Studies in Heritage Tourism Strategy • Graduate Studies in Heritage Management and Tourism Dynamitzation • Hybrid on-line/face-to-face Sommelier Studies • Viticulture, Enology and Wine Tasting Expert Studies • Special Wines and its Service, PDO Expert Program • Revenue Management Expert program • Basics of Revenue Management • Revenue Management Techniques Application • Enotourism – Enology Tourism Program Curs • Short courses More information: www.cett.cat

32

TECHNICAL SCHOOL SUPPLEMENTARY ACTIVITIES

90

professional visits and classroom activities

Technical and professional training BACCALAUREATE-TECH AND ASSOCIATE'S DEGREES IN HOSPITALITY The Baccalaureate-tech Degree in Cooking, Gastronomy and Restaurant Business Services is a three-year program. Students choose a personalized itinerary between two specialties, Cooking-Gastronomy or Restaurant Business Services, and obtain a double official vocational training degree of Intermediate Technical Degree of Cook-ing and Gastronomy, and Restaurant Services. These studies prepare professionals with a deep vision of both areas, cooking and restaurant, and contribute to the acquisition of key professional skills, focused on the execution of culinary production operations, the service of elaborations and drinks, customer service, departmental management and commercialisation of services.

The educational objective of the Baccalaureate-tech in Kitchen Management is train the students to work in restaurant businesses, as owners, kitchen manager or head of the gastronomy section. The objective of the Baccalaureate-tech in Restaurant Business Service Management is to prepare students to develop professionally in restaurant business services, as owner, maître, restaurant manager or food and beverages manager.

hospitality sector in the operative aspects and the management of the different sectors of accommodation establishments. The teachers are specialized in the tourism sector and responsible for the Alimara Hotel, student training center.

During this school year, 42 professional visits and 29 classroom activities directed by recognized companies have been organized. Students have also participated in 10 cooking and restaurant contests.

During this period, students have visited 19 companies, 5 of them have participated in training activities at the Center. The CETT School of B-Tech Studies has organized a total of 19 different activities as a complement for the students’ training.

ASSOCIATE’S DEGREE IN TOURISM

OFFICIAL DEGREES

CETT also offers the Associate’s Degree in in Travel Agencies and Events Management with the objective of training future professionals in the sector from a current perspective. Innovation and new technologies are the key factors of this degree.

All these degrees are official degrees approved by the Education Department of the Government of Catalonia.

These studies include, besides a commercial perspective and travel management, all the aspects related with the creation and organization of package holidays. At the same time, students get training in events management with a clear emphasis on public relations and organization management, key elements to grant success.

Regarding the Associate’s Degree in Tourism Accommodation Management, its objective is to prepare professionals in the

The internships in the sector (FCT) included in the educational program work like a link with the industry, allowing students to gain experience before being incorporated into the industry. CETT’s own project grants students a personalized itinerary, and offers professional orientation taking into account their own skills.

During the school year 2017-2018, 477 students were enrolled at CETT School of B-Tech Studies.

33

970 students have studied a Bachelor’s Degree at CETT during the school year 2017-2018

Undergraduate and Graduate Degrees BACHELOR’S DEGREE IN TOURISM The main objective of the Bachelor’s Degree in Tourism is to train professionals in the necessary management skills for head positions in companies and tourism and hospitality organizations and innovate in front of the challenges of globalization, sustainability and technological evolution. This degree also intends to strengthen personal skills necessary to manage teams and projects in a complex and changing environment. The Degree allows students to choose between two itineraries of specialization: Hotel Management and Tourism Management.

Students must complete, necessarily, two internships within the chosen specialty. This allows students to complement their theory education and their practical experience and learn the reality of the tourism sector. The Senior Capstone Project (SCP) is the culmination of the degree and reflects the skills acquired as well as its application and development. The total of the Bachelor’s Degree in Tourism can be done in English. With the Bachelor in Tourism, students may choose between two itineraries of specialities, Hotel Management and Tourism Management.

BACHELOR’S DEGREE IN CULINARY AND GASTRONOMIC SCIENCES This Degree began during the school year 2014-2015, the interuniversity Degree in Culinary and Gastronomic Sciences (UB-UPC) trains professionals on knowledge that allows them to understand the culinary and gastronomic phenomenon from a scientific, technologic, social, cultural and management point of view. It gives students the necessary skills to innovate, design, produce and manage services in the field of haute cuisine, restaurant services businesses and the food and hotel industries. In addition, students have the opportunity of developing research projects and advances in the culinary and gastronomic sciences.

This Degree is the first one in Spain directed by two public universities. It was created from the union and commitment between the University of Barcelona (UB) and the Polytechnic University of Catalonia- Barcelona Tech (UPC), with the collaboration of the School of Tourism, Hospitality and Gastronomy CEET-UB, the School of Food and Nourishing Torribera (UB), studies affiliated to the Faculty of Pharmacy, the Barcelona School of Agricultural Engineering (UPC) and the Alícia Foundation. This collaboration was established in order to offer the best training that suits the needs of the cooking and gastro-

34

nomy industry and encourage research. In addition, the Degree counts with the gastronomic advice and collaboration of the well-known Catalan chef, Joan Roca and the participation in the design and development of cooks and most recognized professionals of the sector and the food industry. Especially El Celler de Can Roca, Mugaritz, Lasarte, Disfrutar and Escribà, and the companies: ICC, Balfegó, Koppert Kress, Makro, Maheso, Bodegues Torres, Sagardi, Clúster Gourmet, Fòrum Gastronòmic, Grup GSR and Produccions de Gastronomia, as well as the collaboration of Fira de Barcelona.

The internship in companies of the sector are carried out from the second year and from the third year are related to the specialization chosen by the Student: Specialization in Haute Cuisine and Culinary Innovation or Specialization in Culinary Management and Innovation in the Food Industry.

The methodology of this culinary and scientific degree is to develop the ability to apply the knowledge acquired throughout hands-on training in laboratories and kitchens. Each subject implies knowledge, collaborations in activities and prestigious gastronomic fairs, visits, talks and expert collaboration. This year counted with more than 50 collaborators, 15 professional visits and participation in fairs, congresses and talks. The students have participated in more than 10 activities and in 10 culinary competitions, in which two students have been winners.

This 2017-2018 academic year, the first promotion of the Degree was graduated, which is why a very special XX Gastronomic Encounter was held (see section 7). Many of the 38 graduates work in positions of responsibility related to the haute cuisine, groups and the food industry.

The master’s degrees CETT provides a complete offer of official master programs that fulfil the current and future necessities of companies and professionals. These programs are nourished and improved continuously by the contributions of the Center’s tourism research group (see section 4). These groups boost the creation of new expert knowledge throughout research in three different fields: Tourism, Culture and Territory; Hospitality, and Cooking and Gastronomy.

CETT’s main mission is based in the education of managers and administrators capable of thinking and acting as leaders and changing agents at the sector. With this in mind, we offer a unique experience that transforms and boosts the professional carrier of the students.

The methodologies and strategies of the master’s programs are specifically designed to combine different learning styles to assure the participation and successful learning of every student through the development of creative processes. This encourages the improvement of the necessary skills, as the knowledge of the sector’s basic, critical thinking and decision making and entrepreneurship.

302 students have completed a master’s degree during the academic year 2017-2018.

This experience is based in the development of a responsible leadership capable of transforming companies and undertaking new innovative business models. The improvement of the management skills necessary to face with confidence the constant evolution of the business environment and to respond to the new challenges of tourist organizations and their managers is also consolidated.

35

Non-regulated Education: University Extension Programs Regarding the Non-regulated Education: University Extension Programs offered during 2017-2018, they are consolidated as one of the options for the professionals of the gastronomy field to acquire a more professional level and a more updates vision which allows them to develop and professionally progress in the sector. This year the third edition of the Cocktail and Mixology program has been carried out meanwhile the new edition of the Executive and Creative Haute Cuisine program counted again with the participation of recognised experts in the field of gastronomy, such as Carles Gaig or Nandu Jubany. As well, we provided the trainings for the Superior of Sommelier, the blended Course of Sommelier, and Management for the Commercial Restaurant services and for Groups.

With the new edition of the Non-regulated University Programs, CETT offers professionals of the sector university level programs that add extra value to their current professional profiles.

During the school year 2017-2018, 179 students have completed a Non-regulated Education: University Extension Programs at CETT.

Continuing Studies CETT places at the disposal of the tourism, hotel, catering and gastronomy industries a specialised training offer, highly applicable and compatible with the work activity, whose objective is to provide added value to the training of professionals. With the purpose of meeting the demands of specialisation of the sector, since 2005, CETT has a catalog of short-term training courses, with training aimed at companies and professionals of the aforementioned sectors and any others who wish to reinvent themselves. In addition, tailored training projects for companies are also offered, in which they are accompanied throughout the process of improving skills of the teams.

In the 2017-2018 period, the company has opted to offer intensive sommelier and cocktail courses. These courses are the access platform to higher university extension training for those students who need to improve their training base in these specialties.

36

As part of the Lifelong learning activity, we must mention the collaboration with Carrefour in the organisation of its school of fresh food. The activity, held at CETT Campus, aimed to train teams of butchers and fishmongers at the shopping centres in cutting techniques, pre-processing and basic processing. For a month, 12 training groups were organised, with a total of 258 participants and 160 hours of training. It has also been intensified the recruitment of new clients with whom training has been agreed for the following years, as well as the number of educational institutions from other countries interested in lifelong learning for their former students or teaching staff, with which we have signed collaboration agreements (joint products are designed to be taught at the source place or training is given at CETT). Thus, a project has been agreed with Chile and another with Colombia, to be held in the first half of 2019. With regard to the 2017-2018 academic year, 97 students have completed a short-term Continuous Training course or a tailored-course at CETT Campus.

International Programs The programs of this training have been developed specially for international students interested in having a multicultural experience in Barcelona.

Students may choose the program they prefer to fulfil their training necessities and personal preferences.

Besides the Bachelor’s Degrees and graduate programs, during 2017-2018, CETT School offered 17 semester and customized programs.

CETT eLearning CETT eLearning module teaching, either on-line or hybrid (online and face-to-face combination) has a number of advantages. Students opt for a personalized learning experience with the guidance of expert teachers and professionals with complete time flexibility and the comfort of being able to study anywhere maintaining the educational and academic rigor. For this reason, the online and blended learning methodology is very useful for tailor-made training for companies, entities and professionals.

During 2017-2018, 67 students have participated in CETT eLearning programs, a proposal that is addressed to the professional tourism sector. CETT’s academic offer was extended with the first Self-Learning Course on Sales Strategies, in Spanish and English, aimed at the field of tourist establishments, especially accommodation. The training, 100% online and one month long, is the ideal complement to the Expert Course in Revenue Management offered by CETT in online format.

Also during this course, tailor-made training has been carried out for companies and entities, and it is important to highlight the high degree of satisfaction of the professionals who have been trained in it.

37

CETT School Guarantees Academic excellence

W

ith one session dedicated to "The changing Barcelona: from the legacy of the 1992 Olympic Games to the city of the future. New challenges for tourism" on October 18th, 2017, the 2017-2018 academic year was inaugurated on Campus CETT-UB, where an exercise full of new features regarding the training offer was presented. Besides the new programs incorporated, each new school year is characterized by the completion of a number of actions, the active participation in the development of the tourism, hospitality and gastronomy sectors, and the contribution to the dissemination of knowledge in these areas.

ACTIONS

Besides the programs taught every year at the University School (EU CETT-UB), the School of B-Tech Studies (ETP CETT), the School of Continuing Studies, the CETT Language School and CETT eLearning, the students of the different programs attend to master classes taught by experts in the subject and participate in a number of professional visits intended to supplement knowledge acquirement outside the classrooms, in real professional spaces that let students learn first-hand the reality of the sector. Regarding the CETT Group, in relation to the creation and dissemination of expert knowledge in the fields of tourism, hospitality and gastronomy, the alliances and collaboration agreements with institutions and first level national and international organizations is to be highlighted. These collaborations also extend to the professional internships and academic stays for the students of CETT School.

The CETT Group is also part of numerous prestigious institutions and associations (in the 2017-2018 academic year, for example, it affiliated to the World Tourism Organisation), and the team actively participates in work groups, such as those that allow to continue developing the Strategic Tourism Plan of Barcelona 2016-2020, the Gastronomy Plan or the Tourism and City Council, among others.

Another relevant aspect related to the objective of promoting expert knowledge, research, innovation and technology, is the remarkable participation of the CETT team in conferences, talks, seminars, fairs, conventions, forums ... all over the world, to bring academic value to the tourism, hotel and gastronomy sector (IBTM World Barcelona, Hospitality Innovation Planet, Digital Enterprise Show, 4th Barcelona Tourist Summit, 6th edition of the TourísTIC Forum, Cook & Travel...). In addition, this, throughout the 2017-2018 academic year, has made a total of 58 papers outside the Centre, 33 publications in books and 12 articles in journals.

At the same time, Campus CETT-UB is the venue for numerous events and relevant competitions in the sector, and organises renowned events such as the CETT Observatory, the Encounter, the Talent Fair Internship or the CETT Gastronomic Encounter, among others.

STUDENTS IN ACTION The students of the CETT School participate actively in events of the sector. For example, during the school year 2017-2018, they have participated in competitions (and have been awarded in several occasions), workshops, fairs and congresses... such as Alimentaria, Hostelco, Madrid Fusión, el IX Mercat de Mercats, Tast a la Rambla, XIII Contest of Joves Cuiners i Cambrers de Catalunya (young cooks and waiters from Catalonia), the XXXII Young Cuisine Competition of Catalonia, IBTM, Barcelona Tourism Summit, B-Travel...

Also, they have been present at the IBTM World Barcelona and at international contexts such as EMCUP 2018, and it has been an asset value in events organized by the CETT Campus to bring education and industry closer, such as the Internship Talent Fair CETT-UB 2017 (ITF), the XII CETT Gastronomic Encounter, several conferences and training activities, the XXIII CETT Catering and Food Services Competition and the XII Bacardí-CETT Cocktail Competition... to name a few.

38

All studies offered by CETT are verified following the VSMA system

HIGHLY QUALIFIED TEACHING STAFF Another characteristic feature of CETT training is the qualification of the CETT School teachers as well as the collaborators in the various training groups, experts in each subject and in the sector due to their professional career.

The versatility of the professional context of the tourism sector means that CETT has a teaching staff that combines teachers with a more academic and scientific profile, with teachers with a profile that is more related to professional experience in the tourist, hospitality and gastronomic fields, that constantly update their knowledge thanks to their link with companies in the sector.

Thus, the table shows the teaching staff, associate professors, collaborating lecturers, professors and researchers.

Also in the framework of the training, it is worth to mention the academic orientation offered to the students. It is designed to help students in each phase of their process of learning.

Quality Management System Education

In recent years, CETT has created its own Integrated Quality and Environment System (SIQMAC) that incorporates the requirements of quality management systems (based on the ISO 9001 regulations) and the environment (based on ISO 14001 and EMAS) accredited within the organization. The requirements have been adapted to the general culture, policy and objectives, as well as to the expectations and needs of the groups relevant to the organization.

What is VSMA? The Framework for the verification, monitoring, modification and accreditation of official titles (MVSMA for its acronym in Catalan) links the processes of quality evaluation (Verification, Monitoring, Modification and Accreditation), that occur throughout the studies, in order to establish coherent links between them and to promote greater efficiency in their management. All CETT university degrees are verified according to the VSMA system.

ISO 9001

39

40

RESEARCH AND EXPERT KNOWLEDGE FOSTERING OF KNOWLEDGE AND RESEARCH

4

The Smart Tourism Congress Barcelona CETT 2016 The arrangements for the second edition

O

rganized by the Tourism, Hospitality and Gastronomy CETT-UB Chair that was promoted by the CETT School of Tourism, Hospitality and Gastronomy and the University of Barcelona with the collaboration of the City Council of Barcelona on November 9, 10 and 11, 2016, the first edition of this congress was held in CETT Campus, born as an opportunity for debate and the exchange of knowledge which is necessary for tourism in Catalonia.

During the 2017-2018 year, the arrangements for the second edition of the Smart Tourism Congress Barcelona began, which will take place on the CETT Campus on November 21, 22 and 23, 2018, at the Barcelona Alimara Hotel. The congress, with a marked international character, intends to hold itself again as a space of reference and meeting around the Smart Tourism phenomenon and repeat the success of the first edition, in which more than 150 attendees participated and 77 communications and papers of International nature were presented coming from 27 different universities spread across 16 countries.

The format of the second edition will follow the academic model of the first year, and will also have a more professional side, with an approach to the latest trends and developments in the sector. The con-gress will focus on innovation, sustainability, technology and governance. Thus, the three thematic lines under which the Smart phenomenon will be focused will play a leading role: which are the intelligent, sustainable and responsible management of tourism destinations, Innovation and creativity in business models adapted to the current situation, and the technological State-of-the-art in destinations and tourist companies.

The II Smart Tourism Congress Barcelona will be taking place during three days – the Entrepreneurs Day (Jornada de Emprendedores) (November 21), the Academic Day (Jornada AcadÊmica) (November 22) and the Professional Day) (Jornada Profesional) (November 23) - in which academics and profes-sionals will articulate capable synergies to draw the future and the opportunities of smart tourism.

Further information: www.cett.es/smartourismcongress/ca/

42

Other projects related to research Vision of the Future

A

lso in the field of research, the CETT School during the year 2017-2018 has kept boosting the network “Ciudad Educadora y Turismo Responsable. El patrimonio como valor identitario de una ciudad”, project set within the State Network of Educating Cities (RECE for its acronym in Spanish). This network, initially driven by Barcelona City Council Educating City Department and from the CETT-UB Tourism, Hospitality and Gastronomy Chair,

counts with the close collaboration of the Tourism Department of the Town Hall of Barcelona.

Progress has also been made, through the display of the programmed objectives and various work ses-sions with the European project EMbleMatiC, Mediterranean Mountains as Coastal Destinations of Excel-lence, of which CETT-UB is a member.

ARA,

Journal of Tourism Research

D

uring the academic year 2017-2018 two new volumes of ARA, Journal of Tourism Research were published.

The journal was founded by CETTUB in collaboration with Fundación Global Democracia y Desarrollo (Funglode), from the Dominican Republic.

The 7.1 volume of this biannual scientific digital publication included the articles: “Profile of the consumer who values responsible and smart tourism in the hotel industry”, by Dr. José Antonio Pérez-Aranda, of CETT-UB, and Dr. Montserrat Boronat, of Universitat Jaume I de Castellón; “Understanding enhanced tourist experiences through technology: a brief approach to the Vilnius case”, by Ilona Beliatskaya, of the European Humanities University; “Estudio de las motivaciones y satisfacción de la demanda turística en torno a la gastronomía. Caso Manta, Ecuador”, by Mauricio Carvache, from the Universitat Politècnica de València; Wilmer Carvache, from the Escuela Superior Politécnica del Litoral de Guayaquil, and Cesar Villagómez, Grace Molina and Marina Arteaga, from the University of Guayaquil

(Ecuador); and “Propuesta de un sistema de indicadores de sostenibilidad turística para destinos urbanos”, by Juana Catalina Cordero Fernández de Córdova.

The 8.1 volume published “Trips of the Tongue: Turismo idiomático en Barcelona”, written by Dr. Montserrat Iglesias, of the academic team of CETT-UB and a group of students, based on a project of academic research; “Reflexiones sobre la percepción de los destinos turísticos inteligentes españoles por parte de los actores turísticos”, by Francesc González Reverté, Pablo Díaz Luque, Joan Gomis López and Soledad Morales Pérez, from Universitat Oberta de Catalunya (UOC); “Reminiscencias de la influencia de la cultura árabe en el patrimonio gastronómico de Granada”, by Paula Navas Pérez, from the Tourism, Hospitality and Gastronomy Campus CETT-UB ; and “Valoración de la museografía del Sistema Territorial mNACTEC a nivel didáctico”, by Sandra Rodà Vey and Nayra Llonch Molina, of CETT-UB Campus.

Further information: www.arajournal.net 43

Research and Expert Knowledge Fostering research and innovation: a strategic value

O

ne of the main goals the CETT Group is the generation and transmission of expert knowledge in tourism, hospitality and gastronomy. This commitment comes true through the three Research Groups, where CETT experts develop tourism research projects in order to provide expert knowledge and innovation that enable the sector to maintain and improve competitiveness. Research collaboration between the private sector and tourist administrations is also boosted, as well as the establishment of joint research agreements with other universities of international scope.

•

Tourism, Culture and Territory (TURCiT): It has the participation of 20 professors.

The lines of research of the TURCiT are Tourism and Territory, Tourism and Culture, Educational Tourism, Film Tourism and Enogastronomic Tourism.

•

Tourist Accommodation and Restaurant Services (GRATiR): 15 teachers are involved.

The lines of research are Strategy, Performance and Productivity in Tourist Accommodation and Restaurant Services, and Sustainability in Tourist Accommodation and Restaurant Services.

RESEARCH GROUPS

•

Culinary and Gastronomy (GRCiG): It has the participation of 2 teachers and 11 one-time collaborators.

The three lines of research of the GRCiG are Gastronomic Innovation, Health in the Environment of the Catering Industry and Culinary Heritage.

The CETT advances in applied research and knowledge transfer are manifested in the three Research Groups that have been set up in accordance with the priority areas of expertise of the center:

44

It should be noted that on February 5, 2018, it was made public the resolution of the call for grants to support the activities of the Research Groups during the period 2017-2019, convened

by AGAUR (University and Research Aid Agency). The Campus CETT-UB has obtained the recognition of the Tourism, Culture and Territory Research Group, coordinated by Dr. Eugeni Osácar Marzal, and of the Tourist Accommodation and Restaurant Research Group, coordinated by Dr. Oriol Anguera-Torrell. Both groups have reached the qualification of Emerging Research Group Recognized by the Generalitat de Catalunya.

STUDIES RELATED TO RESEARCH GROUPS The Senior Capstone Project (TFG for its acronym in Catalan) is one of the fundamental instruments to achieve two of the main objectives of the EU's CETT-UB Bachelor’s Degree in Tourism: the international dimension and the entrepreneurial spirit. The different possibilities of the students in their training for the development of research work and the structure and organization of the Degree in Tourism justify the need to make different types of TFG available to the students. One of the modalities, coordinated by a responsible professor, is that of the TFGs linked to the Research Groups.

Likewise, the students of the different master's degrees offered by CETT can also develop the Master's Final Project (MFP) linked to the Research Groups.

Students have the possibility to develop their project participating in pre-established groups. The development of the project will include both face-to-face sessions with the professor-advisor and autonomous work.

THE DATA In the following pages, CETT Research Groups are defined and a summary of the global data of each of them during the course 2017-2018, from September 2017 to August 2018, is presented.

Each GR has its own 2017-2018 report, which can be consulted at their respective website.

These documents specify the following data: • • • • • • • • • • • • •

Research projects Participation in congresses and conferences Publications Doctoral theses read Tutored doctoral theses Knowledge networks with the participation of the either the whole group or one of its members Economic resources captured from external sources Senior Capstone Projects Master Capstone Projects Academic Programs and teaching Editorial and scientific committees Presence in the media Other performance

This data does not include teaching activities related to the habitual activity of the members of the Group, in both bachelor’s and master’s degrees of the CETT and the UB. On the other hand, the presence in the media is not considered in the total summary of actions because they are regarded as dissemination actions and not research.

45

RG Tourism, Culture & Territory

D

uring the academic year 2017-2018, the Tourism, Culture and Territory Research Group (TURCiT, new acronym of the Group) has developed a total of 122 actions, a very similar number to the previous school year. Regarding the indicators used, in addition to those specified in the previous page, in this period only the Senior and Master's capstone projects which have obtained a minimum grade of 9 or those that are relevant due to its theme or novelty have been included.

Among the most outstanding events of the school year, it should be mentioned the continuity of two projects: the European project EmbleMatic - Emblematic Mediterranean Mountain as Coastal Destinations of Excellence, in which TURCiT is an academic and expert partner in tourism, and which is found in the conceptualization of eco-itineraries, key moment; and that of Educating Cities and Responsible Tourism. (Ciudades educadoras y Turismo Responsable).

In the latter case, after two years of joint work with different Spanish cities, within the framework of the meeting of the State Network of Educating Cities (Red Estatal de Ciudades Edu-

Sections / Lines

46

Tourism & Territory

Tourism & Culture

cadoras) (RECE), it was decided to extend the project for two more years (2018-2020). A third relevant project that is being developed with the City Council of Barcelona is that of indicators of tourism sustainability in urban destinations.

With regard to publications, the book Educating City and Responsible Tourism (Ciudad educadora y turismo responsable) stands out, coordinated by Laia Coma and Joan Santacana, regular collaborators to the CETT-UB, and published by Ediciones Trea. The work has contributions from 12 members of TURCiT, being the most important joint collaboration that the Group has made so far.

MAIN FIGURES •

There have been 41 publications, which represents practically the figure of the previous year, which was the highest in the history of the Group.

•

28 participations in congresses or conferences, either as speakers, roundtables or moderation of workshops. This

Educational Tourism

Film Tourism

Enogastronomic Tourism

Total

Projects

5

0

1

0

3

9

Congresses

11

8

3

4

2

28

Publications

10

21

5

4

1

41

Tutored doctoral theses

0

1

1

1

0

3

Knowledge Networks

3

1

0

0

1

5

Economic Resources

4

0

1

0

1

6

Senior Capstone Projects

4

0

0

0

1

5

Master Capstone Projects

1

0

0

0

0

1

Programs and teaching

5

3

1

1

0

10

Editorial & scientific committees

2

6

2

1

1

12

Others

2

0

0

0

0

2

Total

47

40

14

11

10

122

DISTRIBUTION OF ACTIVITIES BY LINE OF RESEARCH 40 %

33

32

32 28

30 %

Percentatge Percentage

35

39

35 %

25 %

22

20 % 15 %

11

98

10 %

8

6

5% 0%

represents an increase by 36% since the previous report.

•

9 research and knowledge transfer projects have been carried out, 5 led by TURCiT and 4 in collaboration with other research groups.

Currently, 10 of the 20 professors members of the Group are doctors and 8 are doctoral students.

The qualitative and quantitative evolution of the TURCiT reinforces the Group as a generator of knowledge and promoter of technological transfer and academic excellence.

Further information: http://www.cett.es/acetct/

Turisme Turisme Turisme Turisme Tourism Educational Film Enogastronomic Cinematogràfic Enogastronòmic i Cultura Educatiu & Culture Tourism Tourism Tourism Línies deresearch recerca Lines of

DISTRIBUTION OF ACTIVITIES BY SECTIONS 30 %

35 25 % % 30 % Percentatge Percentage

•

Turisme Tourism &i Territori Territory

20 %

25 %

28

33 30

23

23

20 15 % %

13

15 %

10 %

9

10 %

8 6

5%

4

5%

00% %

9 7

10 6

6 4

6 1

3

0

44

3 2

0

5 3

2

6 2 2

Edit.Defensa and scientiParticipació Tutorització Cursos Treballs final Altres Participation Programs Senior Capstone Thesis Others Doctoral Thesis Doctoral defictesis doctorals de tesis de Grau en congressos doctorals committees in congresses Projects Tutoring Defense andi jornades conferences Master Participation Economiceconòmics resources Recursos Participació deprojects recerca Research Publicacions Projectes Publications Capstone in en Knowledge captured from captats de xarxes i transferència de Màster and knowledge Projects Networks external sources fonts externes de coneixements transfer

Apartats Sections

47

RG Tourist Accommodation and Restaurant Services

D

uring the 2017-2018 academic year, the Tourist Accommodation and Restaurant Research Group (GRATiR, new acronym of the Group) has redefined the research lines that guide their research activities. Currently they are Strategy, Performance and Productivity in Tourist Accommodations and Restaurant Services, and Sustainability in Tourist Accommodations and Restaurant Services.

The first line wants to contribute to better understand the functioning and strategies of companies in the sector to improve their performance and productivity. The second line wants to provide knowledge that allows to establish the viability of following the business principles associated with sustainability, as well as to identify which are the benefits derived from them for companies in the sector and for society in general.

Regarding the indicators, in addition to those specified on page 45, only the Senior and Master Capstone Projects that were considered as a significant contribution to any of the lines of research of the GRATiR by their respective Professor Advisor were taken into account.

Among the most outstanding events of the course, participa-

Sections / Lines

48

tion should be highlighted, one more year, at the Observatory of the Rural tourism - a research initiative jointly developed

by EscapadaRural.com, CETT-UB and Netquest - and different research: the study on social innovation in the hospitality industry; about trends in digital marketing that professionals in the world of tourism, the hotel industry and gastronomy considered they would be the most important in 2018; research, analysis and observation of behaviour, the evolution, and the socioeconomic impact of the sector of restaurant services and establishments in the District of Sant Antoni; and the study on how the introduction of an environmental fra-grance in a hotel room generates emotions in the clientele.

MAIN DATA •

A total of 41 research activities have been carried out in the two lines of research: Strategy, Perfor-mance and Productivity in Tourist Accommodation and Restaurant services (76%), and Sustainability in Tourist Accommodation and Restaurant services (24%). It should be noted, however, that if the reports of the previous academic courses included actions such as the moderation of round tables in the section on participation in congresses and conferences, in

Strategy, Performance and Productivity in Tourist Accommodation and Restaurant Services

Projects

1

Sustainability in Tourist Accommodation and Restaurant Services

Total

0

1

Congresses

14

5

19

Publications

4

3

7

Doctoral theses read

1

0

1

Knowledge Networks

1

0

1

Master Capstone Projects

3

1

4

Programs and teaching

6

0

6

Others

1

1

2

Total

31

10

41

DISTRIBUTION OF ACTIVITIES BY LINE OF RESEARCH 80 40 % %

35

70 35 % %

Percentatge Percentage

76

28

60 30 % %

29

50 25 % %

22

22

40 20 % %

18

17

30 15 % % 10 % % 20

105 % % % 00 %

•

During the academic year 2017-2018 the GRATiR has 15 professors, 4 of them are doctors and 3 are doctoral students.

Further information: http://www.cett.es/gr-hoteleria/

6

Turisme Turisme Turisme Turisme Turisme Strategy, Evolution Performance Business and Productivity Innovation in Sustainability Excellence in Tourist Other Accommoactivities i Territori Cinematogràfic Enogastronòmic i Cultura Educatiu dation Touristof Accommodation Restaurant Services and Restaurant Services the Industries and Intelligence and Sustainability Línies deresearch recerca Lines of

DISTRIBUTION OF ACTIVITIES BY SECTIONS 30 %

28

35 40 25 % % 20 % 30 25 % % 25 % 20 15 % % 20 % 15 % 10 % % 15 10 % 10 % 5% 5% 5% 00% %

0%

46 23

35 30 % Percentatge Percentage

this edition and for this section only participations such as papers, communications or active participation in a round table have been taken into account, but not moderations. Thus, 46% of the research activities correspond to the partici-pation in congresses and conferences, and 17%, to publications. These sections are very important for a Research Group given that it is the way to transfer and share with the scientific community and companies the knowledge generated by research.

8

24

29

21 13

17 15 14 6

9

5 3

12 6

9

8 10 3 3

0

0

4

3 1

2

0

3

4 2

0

Defensa Participació Tutorització Cursos Treballs final Doctoral theses Doctoral Altres Participation Programs Senior Capstone Thesis Thesis Others de tesis doctorals de tesis de Grau en congressos doctorals read in congresses Projects Defense Tutoring andi jornades conferences Master Participation Recursos Economiceconòmics resources Participació deprojects recerca Research Publicacions Projectes Publications Capstone inen Knowledge captured from captats de xarxes i transferència de Màster and knowledge Projects Networks external sources fonts externes de coneixements transfer

Apartats Sections

49

RG Culinary & Gastronomy

D

uring the 2017-2018 academic year, the Culinary and Gastronomy Research Group (GRCiG, new acronym for the Group), which is part of the CETT-UB Chair in Tourism, Hospitality and Gastronomy, has worked to become a reference in the world of applied research in culinary and gastronomy, with a total of 26 research activities.

The GRCiG develops research projects, focusing their efforts on establishing guidelines for the development of a research methodology in the culinary and gastronomic world that includes its various aspects. The group is committed to research and culinary innovation focused on its applicability to the professional sector but always taking into account the academic world. The main objective is to be the engine that stimulates the synergies between these areas and, especially, the expert context that favors the approach of future professionals to the field of research and research in the field of cooking and gastronomy. The goal of the GRCiG is to be able to be a generator and transmitter of expert knowledge to the sector of cooking and gastronomy to give answer to the present and future challenges in the side of research, and to contribute to the generation of the new research language in the culinary science and in the gastronomic world.

In this 2017-2018 academic year, different projects must be

To expand the participation in research projects in the year 2018-2019, work has been done to consolidate relations with the entities with which projects were already started (Fundació Miquel Agustí), with the intention of being the preferential partners when the project can be related to gastronomy. These relationships have allowed us to start working with recognized research groups such as IRTA-Lleida or to prepare joint proposals to request projects from the Operational Groups of the European Association for Innovation. Work has also been carried out to jointly develop projects with other entities, such as for example, the Department of Pediatric Allergology at the Vall d'Hebron Hospital on how culinary changes in egg white can modify the allergic potential in children.

Gastronomic Innovation

Health in the Catering Industry

1

1

Congresses

2

Publications

2

Sections / Lines Projects

50

highlighted. In the agro-gastronomy environment, the GRCiG has been involved in the BRAAVA project of the Fundació Miquel Agustí (FMA) and has developed two studies related to the new varieties and the new gastronomic values of the Brassica (cabbage, broccoli, kales...). We must also highlight the TFG (capstone project) of a student of the Degree in Culinary and Gastronomic Sciences (UB-UPC), who has mapped the cuisine of substitution of ingredients and products (this project is part of the implementation of the TFG of the GCCG during the 2017-2018 academic year, which has left contributions in all the research lines of the GRCiG).

Culinary Heritage

Total

0

2

0

5

7

0

1

3

Knowledge Networks

2

0

2

4

Economic Resources

1

0

0

1

Senior Capstone Projects

2

2

0

4

Master Capstone Projects

0

0

2

2

Programs and teaching

2

0

1

3

Total

12

3

11

26

DISTRIBUTION OF ACTIVITIES BY LINE OF RESEARCH 60 % 40 % 50 %

28

30 %

Percentatge Percentage

35

51

35 %

40 % 25 %

44,5

44,5

22

19

20 % 30 % 15 %

20 % 8

10 %

105 % % 00 % %

6

11 Turisme Innovation Turisme Turisme Turisme Turisme Gastronomic Health Healthininthe theEnvironment Catering Culinary Culinary Heritage Heritage i Territori Cinematogràfic Enogastronòmic i Cultura Educatiu of the Catering Industry Industry Línies deresearch recerca Lines of

DISTRIBUTION OF ACTIVITIES BY SECTIONS 30 %

MAIN LINES

•

During the school year 20172018, the GRCiG has developed their work in three lines of research: Gastronomic Innovation (44.5% of the research activities), Health in the Catering Industry (11 %) and Culinary Heritage (44,5 %).

During the school year 20172018, 2 professors members of the Group are part of the GRCG (1 PhD doctor), while the GRCiG counts on the participation of 11 specific collaborators.

Further information: https://www.cett.es/ace-cuina/

35 25 % % 30 % Percentatge Percentage

•

28

20 %

23

26

25 %

20 15 % % 15 %

10 %

10 % 5%

21,5

21,5

18

15 11

11

6

6

6

9

7

9

6

13

12

11 6

5%

00% %

15

3

0

4 2

0

4 3

0 2

0

Defensa Participació Tutorització Cursos Treballs final Doctoral Thesis Doctoral Altres Participation Programs Senior Capstone Thesis Others de tesis doctorals de tesis de Grau en congressos doctorals Defense in congresses Projects Tutoring andi jornades conferences Master Participation Recursos Economiceconòmics resources Participació deprojects recerca Research Publicacions Projectes Publications inenKnowledge captured from captats de xarxes i transferència deCapstone Màster and knowledge Projects Networks external sources fonts externes de coneixements transfer

Apartats Sections

51

52

CORPORATE SOCIAL RESPONSIBILITY A FOUNDATION COMMITMENT

5

Social Responsibility Policy at CETT

T

he CETT Group, as a group of companies dedicated to training and offering quality services in tourism, hospitality and gastronomy, regards corporate social responsibility (CSR) as a part of the founding commitment and allows it to become a reality. The Group focuses their efforts and works to achieve a sector more committed to society and people. It encourages initiative, integrity and self-development, and works as a team in an international context, while maintaining a commitment to the country.

Efficiency translates into competitiveness, a fundamental feature to guarantee continuity of the CETT Group, which reinvests the results in education and in the community. Therefore, the Gaspar Espuña-CETT Foundation, established in 2000, guarantees and promotes the continuity of this philosophy and foundational commitment, through, for example, the granting of scholarships. In addition, another example of this corporate philosophy is the fact that no dividends are distributed.

In this context, CSR is conceived at CETT as a tool for corporate improvement, which is integrated into the Group's philosophy and culture. Achieving it means taking a step further in terms of competitiveness, value and business positioning. At the same time, it is an opportunity to develop individual social responsibility (IRS), encouraging the participation of the whole team and favoring continuous improvement.

CSR is part of the CETT Group’s philosophy. It is an attitude shared by the whole team that makes an effort to show this commitment to society throughout their work. In addition, as a training institution, CETT School has the responsibility of transmitting these values of social responsibility to students.

Students are encouraged to develop social responsibility in academic and professional activities. The entire CETT community (students, residents, teachers, professionals...) maintains an individual commitment to share criteria and sensitivity in the field of CSR, and is involved and participates in the current implementation program that is carried out.

54

always keeping social responsibility in mind.

The Group also shares a Code of Ethics and Best Practices, created with the intention of maintaining a firm commitment to act with integrity, ethics, transparency, openness and to comply with the current legislation, the recommendations established by the public authorities, social responsibility and best practices related to the right corporate professional behavior CSR COMMITTEE The CETT Group's CSR Committee is made up of volunteers from the CETT team that organizes and manages the different CSR actions that are carried out or promoted by the Group.

During the 2017-2018 financial year it was formed by: Carme Cassà, Josep M. Arcos, Meritxell Cuní, Marta Cusó, Isabel Gallego, Blanca Garcia, Montse Noguera, Esther Obiols, Maria Soy i Blanca Viladoms.

CSR MILESTONES AND ACTIONS

COMMITMENTS

Right from the beginning, the CETT Group has pursued CSR goals. This attitude has been progressively developed thanks to various actions and measures taken in this direction. These measures are intensified by the new long-terms commitments taken on by the Group in order to work towards excellence

The CETT Group understands CSR as a fundamental structural element of the business culture of the Group. The Group is continuously working on the improvement and responsible management of social, economic and environmental aspects.

Our commitment is to improve the management of the com-

pany every day to make it more sustainable, committed to Catalonia, understanding the respect for the language as a contribution to multiculturalism, a characteristic of an organization with a strong international orientation and prioritizing local action regarding social action.

The CETT Group is committed to providing added value to the staff, students, residents, guests, suppliers and companies hired, the tourism and hospitality sector, the academic and scientific community, and the community. It also commits itself to minimizing the environmental impact and preventing the pollution derived from the activities and services offered.

This commitment is intended to foster a more sustainable and competitive tourism in the local and global perspectives which can work as an incentive for economic and social development.

gas consumption (+1.57) % and water (+3.63%), figures that must be analysed taking into account that the increases in the percentages of activity have been a lot higher.

Beyond the figures, we work every day to be as sustainable as possible. Starting from an entrepreneurship prize awarded by the Gaspar EspuĂąa-CETT Foundation in 2016 to Greencostumers, the Alimara Hotel Barcelona was the first hotel to launch, during the Mobile World Congress 2018, two pilot rooms of this project. The two greenrooms include water and light consumption measuring devices. A notice board explains to the guest the characteristics of the room and among them GARE appears, the energetic assistant during one's stay. The guest is invited to play to be sustainable by monitoring his/her consumption of water and light online.

SUSTAINABILITY, A DAILY COMMITMENT The CETT Group is committed to be responsible and take care of the environment. During the academic year 2017-2018, the global increase in supplies –electricity, water and gas– in the CETT Campus was 6.76%: electricity consumption (+4.53%),

Quality and Environment Integrated System An efficient proposal

T

he CETT Group's development of systematic and planned quality management actions begun in 1998 and it is still maintained in order to provide an efficient response to the needs and expectations of the costumers, staff, workers, shareholders, the market and society in general.

With this intention, CETT has created its own Integrated Quality and Environment System (SIQMAC). This system incorporates the requirements of quality management systems (based on ISO 9001 regulations) and the environment (based on the ISO 14001 regulations and the EMAS) accredited within the organization. The requirements have been adapted to the gene-

ISO 9001

ral culture, policy and objectives, as well as to the expectations and needs of the groups of interest.

55

235.728 Euros have been awarded in scholarships

The Gaspar Espuña-CETT Foundation CETT Group values and principles support

T

he Gaspar Espuña-CETT (FGE-CETT) Foundation shares the principles and values of the CETT Group and makes sure they are preserved. The Foundation was created in 2000 by the founder of the CETT Group, Gaspar Espuña, in order to guarantee and promote the philosophy that he himself instilled, and aims to be a drive for education, research and knowledge of tourism, hospitality and gastronomy. It is a private foundation, inherent in the CETT Group, open, creative and encourages Group's own activity. It has a strong commitment to social responsibility and aims to extend it to the companies that make up the CETT Group and the actions it undertakes.The Foundation extends their values and principles to the CETT Group. It leads with the example by preserving and defending these values every day.

PRINCIPLES • Promoting more tourist knowledge.

• Promoting the Science of Tourism, by promoting research of the investigation.

• Promoting the sustainable growth of tourism, hospitality and gastronomy.

• Promoting the internationalisation of CETT. • Maintaining and expanding the connection with the tourism sector.

• Helping students expand their knowledge.

• Having a social responsibility.

• Ensuring the durability of the Group's activities.

LINES OF ACTION • Training: promotes tourism, hospitality and gastronomic training in its different areas.

• Innovation: promotes innovative initiatives and projects to bring improvements to tourism management.

• Research and new technologies: provides support and encourages tourism research, as well as the application of new technologies.

• Internationalisation: encourages collaboration and the participation of CETT, its students and teaching staff in international institutional and private projects.

• Relashionship with the tourism sector: reinforces the link with the professional and institutional sector.

• Aid for training and research: it channels aid or donations to use for training or tourism research.

56

17 YEARS IN ACTION During the academic year 2017-2018, the Gaspar Espuña-CETT Foundation, headquartered in Àgora BCN and with Narcís Coll Ferrer as president, continues to face future challenges.

Every year, the FGE-CETT, is holding numerous prizes and contests to stimulate innovation and excellence in the sector. It also has a scholarship program, edits and publishes books... and collaborates and supports different projects, such as the CETTUB Tourism, Hospitality and Gastronomy Chair.

In the case of the awards, in addition to organising the 12th Awards for the Best Research Projects in Tourism, Hospitality and Gastronomy of High School Diplomas, the Ramon Arcarons Award to the Best Final Project of the Degree in Tourism of the EU CETT-UB and the Award to the Best Final Project of the Higher Degree in Vocational Training ETP-CETT, in 2017-2018 the 14th edition of the Entrepreneur Projects Competition in the Tourism Sector was held. From the 2016-2017 period, this contest has continuity with the subsequent mentoring of the award, based on the transfer of knowledge and the experience of professionals to guide entrepreneurs (see section 7 of this Report).

With regard to scholarships, also from the 2016-2017 academic year, the Gaspar Espuña-CETT Foundation has a scholarship for CETT-UB students who want to complete an internship abroad. It's about International Internships 2017-2018. The FGE-CETT also maintains a commitment to collaborate with Tecnológico de Monterrey (Nuevo León, Mexico), within the framework of the Líderes del Mañana program, through which it grants a five-year scholarship to a student of this institution, financing 100% of his/her training and residence.

Further information: https://www.cett.es/fge/es/

FGE-CETT Awards

Fostering Innovation and excellence in the sector XII AWARDS TO THE BEST HIGH SCHOOL CAPSTONE RESEARCH PROJECT IN TOURISM, HOSPITALITY OR GASTRONOMY Out of the 51 papers submitted to the contest in these awards aimed at boosting and promoting the development of research, the knowledge of tourism, hospitality and gastronomy, and the training of students, 9 were finalists.

Oriol Segura, the student of the Institut Pere Fontdevila de Gironella (Berga), was awarded the first prize for his work "Pla de Màrqueting de l'Alberg de Berga". Thanks to the understanding and agree-ment with the Alberg de Berga SL, the student was able to carry out some of the actions described in his work.

This way, the company benefited and the author was able to verify the results of the pro-posed actions and made a much deeper immersion in this field.

The second prize went to Agnès Camatxo, student of the Institut Sòl-de-Riu d'Alcanar (Tarragona), for ther work "Arraïlart".

The project created a patrimonial and tourist guide which is visualized in 17 artistic interventions in spaces of the municipality of Alcanar. Throughout creative visual promotion, based on art and words, she intended to make known, disseminate and value heritage. The third prize went to Maria Dalfó, student of the Institut Montgrí of Torroella de Montgrí (Baix Empordà), for her research work "Podem observar el firmament amb una mirada clàssica?", Based on demonstrating the relationship between the constellations and the Greco-Roman mythology.

These awards, organized by the FGE-CETT and the CETT School, are sponsored by Àgora BCN, International University Residence, and have the support of the UB, the Department of Business and Employment, the Department of Education of the Government of Catalonia and the Catalan Youth Agency.

RAMON ARCARONS AWARD TO THE BEST EU CETT-UB BACHELOR’S DEGREE IN TOURISM SENIOR CAPSTONE PROJECT The award-winning project was "De la turismofòbia a la convivència turística: El cas de Barcelona. Comparative analysis with Amsterdam and Berlin", written by Jessica Alcalde, Núria Guitart, Anna Pitarch and Òscar Vallvé. The jury highlighted that it was a present topic of study, in which a great academic rigour was used, the same problem was compared in different European tourist cities and interesting conclusions were drawn. In addition, the jury decided unanimously to award a distinction

57

to the work "Tourism & Theater. To be or not to be?", By Lluís Santamarta. The originality of the subject of study was recognized, the excellent identification of some outstanding agents of the theatrical and touristic world, the academic precision in the treatment of the data and its magnificent presentation.

AWARD TO THE BEST ASSOCIATE’S DEGREE IN TOURISM & HOSPITALITY CAPSTONE PROJECT

ze to the project "App Som-hi." Created by the students of the Higher Technical Degree of Vocational Training of Travel Agencies and Organization of Events, Ester Amigó, Bruno Ayres and Andrea Fernández. It is a mobile application of routes that operate in Catalonia inspired by the well-known challenge television programs, Beijing Express and Ninja Warriors, and in the Waynabox travel company. The application, in an itinerant macro-gymkhana format through the most emblematic places of the Catalan geography, takes into account sustainability and culture, and has fun as a motto.

The jury of the Prize decided unanimously to award the pri-

Advantages for the team Participants of the CETT Community

B

58

oth the team that forms the CETT Group as well as teachers and students have a series of advantages for belonging to the CETT community; from training workshops to invitations to enjoy various events and special discounts. Below some of the most relevant advantages offered during the school year 2017-2018 are listed:

•

Advantages and discounts to participate in | Hospitality Innovation Planet, the annual innovation meeting for the HORECA channel, in Madrid.

•

Advantages and discounts for attending, in Madrid, at the Digital Business World Congress, the leading digital transformation event.

•

Special offer of exclusive financial products and services at Banc de Sabadell for the CETT team and their family.

•

Discounts so that the children of the members of the CETT team can participate in the Summer School programs.

•

Discounts for attending the II Talent for Tourism, the annual reference congress for companies and professionals in the tourism sector, in Barcelona.

•

Internship summer workshops linked to different ICT tools supporting teaching and/or the different CETT Services.

•

#UniBus bus service, adapted to the needs of CETT students.

•

Discounts related to more than twenty collaborating companies.

CSR Actions Values

D

uring the academic year 2017-2018, numerous actions have been carried out in the field of CSR, with the involvement of the entire CETT community. Here are some of the most relevant:

•

Volunteering of CETT students in the eighth edition of the 48h Open House BCN festival.

•

Participation of students in the Gran Festa Solidària de les Estrelles in favour of Casal dels Infants.

•

Talks about road safety by the Guàrdia Urbana for CETT students on Campus CETT-UB.

•

Participation in the I Congrés de Solidaritat of Sant Joan de Déu, organized by Sant Joan de Déu Solidaritat.

•

Gastronomic initiatives of the CETT-UB in relation to the VII edition of the Solidarity Tapa project for the benefit of the Casal dels Infants. Participation of the CETT Restaurant Classroom and the Summum Restaurant, of the Alimara Hotel with the inclusion of dishes like "Black rice from l'Empordà".

•

Participation of the whole CETT community in the 9th Gran Recapte d'Aliments de Catalunya as volunteer work.

•

Collaboration, through the Restaurant-Classroom, in the Panera Solidària of the University of Barcelona, in favour of Sant Joan de Déu.

•

Collection of toys on Campus CETT-UB, within the framework of campaign organized by the Comissionat per al Desenvolupament Social i Envelliment and the Fundació Solidaritat UB, which collaborates with the Red Cross.

•

Participation of the teaching staff of the Campus CETT-UB in the IV Site Spain Global Charity Day, in Barcelona, at the solidarity breakfast for the benefit of the children of Casal dels Infants.

•

Preparation by CETT’s Technical School students of “solidarity muffins”. They were sold at the CETT-UB School for 26th edition of La Marató by TV3 and Catalunya Ràdio, dedicated to infectious diseases.

•

Collaboration of the Hotel Alimara Barcelona in the project "BCN shares the meal", of the NGO Nutrició Sense Fronteres, to reduce the food inequalities in the city of Barcelona.

•

Participation in the blood donation campaign "Cada gota conta!", organized by the Blood and Tissue Bank, at the CETT Campus facilities, with a total of 93 donors (between students and CETT Group’s team).

•

Cooking workshop and workshop of sourdoughs at CETT for boys and girls of the Casal dels Infants.

•

Collaboration of CETT’s Master’s Degree in Tourism Management students – events management specialization - in charity sporting events organized by the company Neda el Món They participated in the logistic and control of the charity swimming Neda el Món Zoggs Illes Medes.

•

Participation in the project #ningúdormintalcarrer, campaign for the Arrels Foundation promoted by UMAMI Barcelona in collaboration with the Catalan Association of Sommeliers (ACS).

•

Active participation of CETT students in the Verema Solidària social project, which links territory, wine and social sensitivity.

59

60

INTERNATIONALIZATION ALL AROUND THE WORLD

6

32,7 % of CETT’s students are international students

Internationalization at CETT Learning axis

O

ne of the characteristic features of the CETT Group and, at the same time, a pillar of the pedagogical model is the commitment to internationalization, applied throughout the whole learning process. In addition to enhancing language training, CETT’s students have the opportunity to work on their international projection since the beginning of their studies. On the one hand, classrooms are a meeting point of international students. On the other hand, our students can study aboard, do internships in international companies, do the SCP in an external company or center and even start their professional career aboard.

50 nationalities represented at CETT

D

uring the school year 2017-2018, 807 students of different nationalities - from 50 different countries have studied at CETT. Besides, students and former students of CETT School are currently working or studying around the world.

INTERNATIONAL STUDENTS BY CONTINENT International students Europe

17,7 %

143

America

58,1 %

469

Asia

23,5 %

189

Africa

0,6 %

5

Oceania

0,1 %

1

Total countries

62

807

50

CETT Group includes International Programs, has numerous agreements with universities, centers and international institutions, fostering alliances with international partners, and it also participates in international networks and institutions.

The teaching staff also participates in events and training programs around the world.

Alliances, agreements and international presence CETT’s Universality

C

ETT keeps in force Erasmus agreements with different training centres and universities, specific / bilateral agreements and unilateral agreements or other.

Some of these strategic alliances make it possible for students from other countries to study at the CETT School, while CETT students can continue their studies in other centers, within the framework of various mobility programs.

In addition, students can participate in student exchange programs. In other cases, training, research and research projects are encouraged...

Erasmus MCI Management Center Innsbruck (Austria); Haaga-Helia University of Applied Sciences, JAMK University of Applied Sciences and Lapland University of Applied Sciences (Finland); École Supérieure de Commerce de La Rochelle, Université d’Angers, Université Savoie Mont Blanc, École Ferreries, Ferrandi Paris, and Institut Paul Bocuse (France); Università di Bologna (Italy); Klaipeda University (Lithuania); University of Stavanger (Norway); Inholland University of Applied Sciences and NHTV Breda University of Applied Sciences (Netherlands); Thomas More University and Vives University College (Belgium); Instituto Politécnico de Beja and Universidade Europeia de Lisboa (Portugal); Babes-Bolyai University (Romania), and Istanbul Bilgi University (Turkey).

Specific Agreements Victoria University and William Angliss Institute (Australia); Serviço Nacional de Aprendizagem Comercial - SENAC (Brazil); Université du Québec à Montréal (Canada); Hanyang University (South Korea); Florida Gulf Coast University and Michigan State University (USA); Taylor’s University (Malaysia); Instituto Tecnológico de Monterrey, Universidad Anáhuac Cancún, Universidad Anáhuac Mayab, Universidad Anáhuac México Norte, Universidad Anáhuac Querétaro, Universidad de Monterrey UDEM, Universidad Intercontinental, Escuela Bancaria y Comercial, Universidad del Claustro de Sor Juana and Universidad Panamericana (Mexico); Universidad Peruana de Ciencias Aplicadas (Peru); Universidad del Este, Sistema Universitario Ana G. Méndez (Puerto Rico, USA); North-Caucasus Federal University (Russia); HES·SO Haute École Spécialisée de Suisse Occidentale (Switzerland); Srinakharinwirot University - International College for Sustainability Studies (Thailand), and Shanghai International Studies University - Xianda College and Hong Kong Polytechnic University (China).

Study Abroad Grenoble Ecole de Management and Institut National de Formation et d’Application - INFA (France); ASA Academic Studies Abroad, ISA International Studies Abroad and SAI Programs (USA); Instituto de Estudios Superiores de Tamaulipas, Red de Universidades Anáhuac, Instituto Tecnológico de Monterrey, Universidad Anáhuac de Puebla and Universidad de Monterrey-UDEM (Mexico), and Universidade Europeia de Lisboa (Portugal).

Other Agreements McGill University (Canada); Woosong University (South Korea); San Diego State University (USA); Hokkaido University (Japan) and London South Bank University (United Kingdom).

The teaching staff also teaches at international universities and members of the CETT team participate in congresses, conferences, fairs and prestigious events in the world of tourism, hospitality and gastronomy.

RELEVANT ACTIONS 2017-2018 One of the most important actions has been the participation –for two years– of the CETT’s Technical School in the innova-

63

tive educational collaboration project: the Culinary Caravan on the Move. This project is developed with other 9 hotel and business schools in four European countries. It is a strategic partnership between educational centers (K2), funded by the European Union, within the framework of the Erasmus+ program. Culinary Caravan on the Move wants to create an educational, international and motivational model to work on the entrepreneurial capacities of students.

Rodrigo, to the INFA training centres of Narbonne and Montpellier, in France, within the Job shadowing Erasmus program, for future interna-tional collaborations between both entities.

•

Visit to the CETT-UB Campus of representatives of the School of Hospitality of Paris, of the Groupement National des Indépendants (GNI) and of the Spanish Confederation of Hotels and Tourist Accommodation (CEHAT), to develop a framework of collaboration between the institutions to favour the mobility of students among schools.

•

Signature between CETT and Ferrandi Paris of an agreement for the mobility of university students of the two degrees taught at the Campus CETT-UB.

•

Visit to CETT of a delegation of the Regional Council of Tanger-Tetouan-Alhoceima (CRTTA), within the framework of a meeting organized by the Catalan Agency of Cooperation to Development.

•

Visit to CETT-UB Campus of consultants and educational promoters from Denmark, Finland, Iceland, Norway, Sweden and Lithuania to know their academic offer, both international short and medium-term programs as well as degrees and masters.

•

Lecture by Ramon Serrat, University School professor, in the Multicultural Coexistence in Tourist Destinations course, included in the academic program of the Hokkaido Summer Institute of the Hokkaido University, in Sapporo (Japan). This participation is framed in the agreement signed between both entities and includes the exchange of teachers and students.

In addition to this initiative, other actions have been carried out:

64

•

Visit to the facilities of the CETT-UB Campus of Angharad Collado Araújo, manager of Extension, Economics and Legality, Lifelong Education and Consultancies of the Pontificia Universidad Javeriana of Colombia, to explore the possibilities of collaboration in training and research.

•

Collaboration of CETT's professor Oriol Anguera-Torrell in a symposium on the management of a tourist destination in the city of Sapporo, Japan, an event organized by the Center for Advanced Tourism Studies of the University of Hokkaido.

•

Visit to the CETT-UB Campus of students and faculty of the Ter Groene Hotel School Poorte de Bruges (Belgium), the most important one in Flanders, with which CETT has maintained excellent relations for more than 10 years.

•

Visit to students of 2nd year of Higher Technical degree in Travel Agencies and Event Management of Binod Khanal, of the company Bjeta Eco-Community, within the framework of the subject of Tourist Destinations.

•

Signing of an international cooperation agreement between the Institut National de Formation et d'Application, Foundation INFA, and CETT-UB Tourism, Hospitality and Gastronomy Campus to deepen the collaboration between both entities, with the aim of developing the European and international potential of the respective formations.

•

Participation, for the fifth consecutive year, of the Campus CETT-UB in NAFSA, Association of International Educators, in Philadelphia, Pennsylvania (EE. UU.). The association is the largest in the world dedicated to education and international mobility.

•

Visit of the professor of Higher Degree of Tourism, Ramon

On the other hand, the Department of International Development of CETT has joined in this exercise 2017-2018 to Instagram, with @cett_international.

Student and Professional Exchange Commitment to the future

T

he CETT Group, through its pedagogical model, enhances the mobility of its students, both in the academic, training and professional aspects. For students, international stays and internships are an opportunity to train and acquire new knowledge, for cultural exchange, to live new experiences in different settings and to develop key competences (linguistic, multidisciplinary, personal growth ...), a fact increasingly valued by companies when it comes to incorporating professionals.

STUDY ABOARD Either within the Erasmus program in European universities or through bilateral agreements with centers around the world, students of the CETT Bachelor in Tourism who participate in exchange programs acquire new skills in new environments.

During the school year 2017-2018, Austria, Belgium, USA, Finland, France, Lithuania, Norway, Turkey, China... are some of the destinations where CETT students stayed to expand their studies.

Outgoings & incomings During the school year 2017-2018, 64 students studied abroad at universities overseas. Meanwhile, CETT-UB received 95 university exchange students and 4 students from Spanish univer-

sities to study a semester or a school year – at the Bachelor in Tourism, master’s degrees and International Programs.

INTERNATIONAL INTERNSHIPS The CETT conceives students and the staff’s mobility like a strategic priority, oriented to the continuous improvement of the quality and the modernization of the learning. This strategy has as a central focus the intensification of the international experiences of student by completing the compulsory internships in companies and institutions from other countries.

In addition, students also have the opportunity to participate in professional stays once they have completed their studies. It also establishes associations to promote mobility activities for the teaching and management staff.

The international internships in companies and high quality establishments help students develop their professional carrier and to apply the knowledge they have already acquired while learning side by side to the best professionals and in outstanding companies of the sector. They also are an added value to the curriculum, given that mobility in the tourism sector is of vital importance and highly valued by companies in the sector CETT Career Services advices, facilitates and promotes these internships abroad, as well as professional stays at national level, in very different destinations. A lot of collaborations are consolidated thanks to the participation of companies in the Internship Talent Fair CETT-UB, in The Encounter and in the corporate presentations that are carried out constantly at CETT. During the academic year 2017-2018, 54 CETT students have had a work experience in international companies, in some 20 countries and destinations, such as Germany, Andorra, France, Greece, Holland, Italy, Ireland, Madagascar, Mexico, Mozambique, Norway, Portugal, United Kingdom, Dominican Republic, Tanzania... Among this group, 8 students of the Degree in Tourism have carried out internships as Capstone Project in Andorra, Brazil, Holland, Portugal, Sweden and China.

65

66

CETT AND THE BUSINESS WORLD CONSOLIDATING AND EXPANDING BONDS WITH THE INDUSTRY

7

1,623 collaboration agreements have been signed with the main companies and organizations of the industry

Collaboration with institutions and companies Fostering the bond with the industry

T

he CETT Group is working to maintain close ties with the companies in the industry, to guarantee the employability and the development of the professional career of graduates and, at the same time, respond to the evolution of the needs of the world of tourism, hospitality and gastronomy.

Every year more than 1,500 collaboration agreements are established with the main companies and entities in the sector (this year there have been 1,623). Companies and entities participate directly in training activities, research projects or events organized by CETT. Another main element of CETT’s training project is the management of hands-on training companies. These companies are part of the CETT-UB School of Tourism, Hospitality and Gastronomy. These training centers allow students to train and research in a real business context (see section 8).

CETT-UB UNIVERSITY-COMPANY ADVISORY COUNCIL The CETT and the Gaspar EspuĂąa-CETT Foundation, in collaboration with the University of Barcelona, created the first CETT-UB University-Company Advice Council in 2008. It is formed by 13 companies and institutions. The Advise Council main priorities are establishing permanent communication and dialogue on market changes in order to adapt the studies to the real needs of the industry; support and participate in the activities linked to Career Services and CETT Alumni, and collaborate in the research activities carried out by CETT or the companies of the Group.

68

During the academic year 2017-2018 Career Services received 2,010 internship offers and 1,616 job offers for students and former students

Career Services Academic Excellence

C

areer Services is a team of professionals who guide and support students throughout their studies, and make possible the contact with the best companies to promote students development and their future professional employment. It organizes activities aimed at meeting these companies and offers personalized follow-up throughout the studies.

During the 2017-2018 academic year, CETT received 1,616 job offers and internship offers for students and former students.

In addition, 1,623 collaboration agreements with the main companies in the sector are signed.

Career Services also manages and coordinates international internship stays and In-company Senior Capstone Projects (SCP) and the Master's Final Project (MFP), looking for the most suitable proposals for each student, formalizing the agreements, monitoring and tutoring the final evaluation. This tutoring offered by the center is reinforced by the tutor within the company and follow-up meetings.

INTERNSHIPS IN COMPANIES Career Services manages and coordinates the compulsory Internship subjects, regarding the regularization of agreements, the follow-up and the evolution of the course with three essential aims: •

Achieve theoretical and practical training of students.

•

Adapt the professional profile of students to the current needs of companies in the tourism sector.

•

Contribute to the acquisition of quality education by the students.

At the moment, students and former students of the CETT can check at the Virtual Campus all the internships and job offered and apply.

SERVICE OFFERED TO THE COMPANIES Any company can send a job application offer to Career Services. This offer is published on CETT’s Virtual Campus. Besides, Career Services makes a pre-selection of possible candidates that fit the requested profile. The candidates are informed of the conditions of the offer.

NEW CAREER SERVICES TEAM Since teamwork is key to guaranteeing a good service, Career Services constantly works to have a team that responds to the needs of students, companies and collaborators in the sector.

With this objective in mind, during the 2017-2018 year, professionals with experience in the sector have been incorporated, loaded with international experiences and with enthusiasm to carry out a common project. Thus, the department consists of seven people whose purpose is to provide the students with the application of an innovative and future vision, with the appropriate tools to face their incorporation into a labour market that poses more and more challenges.

JOB LISTINGS Career Services is available during the whole educational and professional career of the students: once the studies have been completed, they continue to provide personalized service, orientation, advice and help in the employment and improvement of work. The service maintains direct and fluid contact with companies in the sector, advising on the professionals that can best respond to their needs.

69

Internship Talent Fair CETT-UB Success of the second edition

T

he Internship Talent Fair CETT-UB (ITF) is a meeting space at CETT Campus between CETT-UB young talent (finishing students and former students from the last two years) and the tourism, hospitality and gastronomy industries.

The second edition of the ITF, held on October 26, maintained this vocation of bringing the labour work closer to the classroom, with the spirit that this continues to be the space where companies and students can interact and exchange views, in which students find answers to questions about how to focus their careers, and can take the pulse of the companies that lead the sector. This new call focused on adding value to the activities and the task carried out by Career Services to provide relevant tools and information to the students and CETT Alumni.

THE ACTIVITIES The participating companies, around twenty from different areas of the tourism sector, shared with CETT students their internship programmes and development programmes, with the enhancement of their differential features. Thus, CETT students knew first hand training programs that will allow them a more agile professional progression within the leading companies in the sector.

The second edition of the ITF was presented in a totally innovative and dynamic format that not only gave the opportunity for an exchange of contacts between companies and students,

but also included a great networking work with the participating students. The event began with the presentation by the companies to the groups of students who went past the respective stands, to whom they made known the internship and selection programs, among others. At mid-morning, students and representatives of the companies interacted in the coffee break and then a joint group dynamic took place through a case study: the students organized an event in 45 minutes and then presented it to the representatives of the companies in an original way. For their part, the representatives of the companies offered the students advice, suggestions and corrections regarding the organisation of the event and the operation of their work as a group. To conclude, the companies also showed the students their feedback regarding their CV´s, a fact that led to enormous learning and great value for the future.

THE PARTICIPATING COMPANIES The companies attending the ITF were Artico Hissi Bar, BSG Interns, UNESCO Chair in Sustainability at the UPC, Xef Training US, Fairmont Rey Juan Carlos I, Grup Hotusa, H10 Hotels, Hilton Diagonal Mar Barcelona, Hotel Arts Barcelona, HRC International BV, Louvre Hotels Group, MeliĂĄ Hotels International, Museu Nacional d'Art de Catalunya, NH Hotel Group, Palladium Hotel Group, Placement International, Roger Smith Hotel, Sabatica, Sixt Rent a Car and Travelperk.

70

THE ENCOUNTER 2018

72

participating companies and 1,900 interviews conducted

The Encounter 2018

One of the most numerous in recent years

O

n February 15, 2018, the CETT-UB Campus held a new edition of The Encounter 2018, one of the most numerous in recent years. In addition to the spaces allocated for round tables, workshops and interviews that shared the interests of the 72 participating companies and the nearly 400 CETT students and alumni who attended the event - there were 1,900 interviews - this Encounter incorporated many new features. One was the creation of the Tourism Space 3.0, aimed to deal with entrepreneurship and startup topics.

With the aim of creating a favourable environment for the relationship between companies, professionals and students, and to encourage participation, this year's edition of The Encounter welcomed the presence of leading companies from the tourism, hospitality and gastronomic sector, such as Compass Group-Eurest Catalunya, Grup Sagardi, Roger Smith Hotel, Market Lane Group, Turisme de Barcelona, Pangea, Hotel Arts Barcelona, SB Hotels, Barceló Hotel Group, Ohla Boutique Hotels, Almanac Barcelona or Barcelona Activa, among many others.

The Encounter presented a new approach, with a totally renewed program: in addition to the participation in the organization of the event of a group of enterprising students of CETT to strengthen the point of connection with the students, in the new Tourism Space 3.0 professionals from the sector spoke about the new trends and startups that are opening their way, and there was a debate on hot issues, with the round table "Revolucionando el mundo del turismo", with Edu Pascual, CEO & Founder of Comunicontent, as a moderator; that of "Lideratge femení", and the graphic recording of both sessions

by Lorena Estévez, from Visual Thinking Barcelona.

In the Workshops Space the companies proposed challenges to the students, who had to solve them with the application of their knowledge and skills. The Comida Showcooking Space offered a gastronomic offer cooked and served by the students of the CETT Professional Technical School. Another out-standing initiative of The Encounter was the presence of the winners of the 2017 edition of the Competition for Entrepreneurial Projects of the Gaspar Espuña Foundation-CETT, who presented their proposals to the attendees and nurtured their innovative spirit. The winners, Kami de Déus, with Robert Ruiz; Cap a Mar, with María Martínez, and Onvaig.cat, with Laia Andreu, detailed the evolution of their respective projects, and the support and accompaniment they receive from expert professionals thanks to CETT mentoring.

RECOGNITION OF THE BEST CETT'S COLLABORATING COMPANIES The 2018 Encounter wanted to recognize the work of the Agència Catalana de Turisme, Ohla Boutique Hotels and Compass Group-Eurest Catalunya for their trajectory of collaboration and link with CETT in the tourist, hospitality and gastronomic fields, respectively. There were also special mentions for the companies Market Lane Group, Intercruises Shoreside & Port Services and Soho House.

71

XII Gastronomic Encounter

37 Michelin stars and other celebrities of the sector at CETT-UB Campus

C

elebrities from the world of haute cuisine and up to 37 Michelin stars came together on 12th, 13th and 14th March at the XII Gastronomic Meeting organised by the CETT Professional Technical School, which this year celebrated the first promotion of the Inter-University Degree in Culinary and Gastronomic Sciences (UB-UPC) and commemorated the 25th anniversary of cooking training at CETT. Famous chefs, sommeliers and journalists from the culinary world shared their experiences with the Institution's students and reflected on the present and on the future challenges the sector must face.

THREE DAYS OF HAUTE CUISINE IN THE CLASSROOMS Nan Ferreres, director of the Professional Technical School and of the Gastronomy University Studies of the CETT-UB Campus, and Carles Gaig, chef and patron of this edition of the Gastronomic Encounter, started the different conferences and round tables with the TOPs of gastronomy, which sought to approximate - and achieved it with great success - the high gastronomy to CETT students. With this unique event of great relevance, the organisation made it possible for students to have direct contact with professionals and experts in the sector, and to be linked to the reality of professional gastronomy in a pedagogical and dynamic format.

The round tables were organized under the gaze of gastronomic journalists and communicators who moderated each of the sessions, with topics as diverse as "Welcome to the Room", "Imagine the Res-taurant", "The Sweet Hour", "The Commensal 92/2018" and "Letter to the Graduate", with the mod-erators Xavier Agulló, Pau Arenós, Tana Collados, Toni

Massanés and Cristina Jolonch, respectively. The participants presented their points of view regarding current gastronomic events and were able to share their experiences between stoves and dining-room. In addition, during the XII Gastronomic Encounter the possibility was offered to enjoy the projection of the feature film El Somni, with the intervention of Franc Aleu, director and audiovisual artist; of a talk by Joan Roca, patron of the Degree in Culinary and Gastronomic Sciences (UB-UPC); of a gourmet dinner in which the experts and Michelin stars could interact with CETT's students and teaching staff, and of workshops with outstanding companies in the sector, such as Collverd, Triticum and Udon, and the culinary demonstration with Makro, Copesco Sefrisa, Guzman Gastronomia, Bacardi and Finca Viladellops.

During the whole Encounter, the students were able to ask questions to the speakers through the CETT Events application, which allowed them to interact with them. This fact added value to an event which was absolutely successful.

THE PARTICIPANTS Carles Abellan, Andoni Aduriz, Xavi Alba, Jordi Butron, Paolo Casagrande, Oriol Castro, Toni Clusellas, Quique Dacosta, Susi Díaz, Audrey Doré, Yann Duystche, Christian Escribà, Lluís Estrada, Xavier Franco, Ramon Freixa, Carles Gaig, Lluís García, Núria Gironés, Jordi Herrera, Zetkin Lian, Miguel Ángel Mayor, Pere Monje, Enric Monzonís, Javier de las Muelas, Jorge Muñoz, Francis Paniego, Paco Pérez, Fina Puigdevall, Víctor Quintillà, Joan Roca, Enric Rovira, Carme Ruscalleda, Jesús Sánchez, Ferran Soler, Roser Torras, Javier Torres and Sergio Torres.

72

Alimara Awards, Tourism 360 XXXIV edition

C

ETT has held, for the past 34 years, the Alimara Awards to recognize the effort and the quality of tourism promotion material, both of public institutions and private companies. Organised in collaboration with the B-Travel Tourism Fair and the Generalitat de Catalunya, the 34th edition took place on 19 April at the Hotel Alimara Barcelona and was attended by 45 candidates and 51 proposal entries. In addition, this edition renewed the main categories and the website, www.cett.es/ premisalimara/ca/.

WINNERS OF THE ALIMARA AWARDS, TOURISM 360 2018* ALIMARA AWARD FOR PROMOTION IN TOURISM INNOVATION The Award went to the "Smart.Data Andalucía", from the Ministry of Tourism and Sport of the Regional Government of Andalucía, because the platform represents an advance in the way to generate value to tourist destinations for its intensive use of technology and data for the generation of value; "Benvinguts a la Rambla Barcelona, el carrer més (des)conegut de Barcelona", of the Palau Moja and the Associació d'Amics, Veïns i Comerciants de la Rambla and Plaça Catalunya, for the integration of three digital platforms in the same space and for the aesthetic and usability design of the platform; and "Tuna Tour", presented by Tuna Tour, Balfegó Tuna SL, for being a very innovative experiential product, with a re-markable technological base and a differential approach to the promotion of tourism and gastronomy.

ALIMARA AWARD FOR PROMOTION IN TOURIST COMMUNICATION To the campaigns "Nou lloc web de la Costa Daurada", "Cycling Costa Daurada" and "Mapa turístic de la Costa Daurada i les Terres de l'Ebre", of the Tourist Board of the Tarragona Provincial Council, for the new design, evolution and innovation of the image of the new website, and for the quality work of the two campaigns presented and developed within the tourist sphere; for "All Those Food Market - Festival d'artesans i emprenedors gastronòmics de Barcelona", of the Associació per la Promoció dels Emprenedors Gastronòmics, for its commitment to a different format and 360 vision of the entire project, which includes communication strategies and actions; and "Gira BBVA & El Celler de Can Roca", of BBVA, for being a campaign with a great impact on a project that combines social involvement, training and gastronomy.

ALIMARA PRIZE TO THE PROMOTION IN RESPONSIBLE and SUSTAINABLE TOURISM ABTA's campaigns "ABTA Better Places Programme - Building confidence that the industry is building a sustainable future", by ABTA, were awarded.

The Travel Association, was awarded for proposing a global strategy with a very important multidisciplinary effect and for incorporating sustainability criteria in the whole chain of production and tourist consumption; "Compromís per a la Sostenibilitat Biosphere", by the Diputación de Barcelona, for the promotion of the Biosphere sustainability certification, a reference in the tourism sector, which has offered companies and tourist services in the province of Barcelona the possibility of adhering to this commitment to sustainable tourism, the first step towards certifying their good practices in this field; and "Viu la Posidònia", presented by Ibiza City Hall, as it is an innovative proposal based on raising awareness of the importance of protecting Posidonia through the tourist activity.

CETT ALIMARA STUDENTS AWARD The students decided, through an online vote, that the winner of the award was Vueling Airlines, for their campaigns "We love Christmas" and "Escapades del més enllà".

CAT ALIMARA AWARD To the campaign "Catalunya en ruta. #entretotsfemturisme", by femTurisme.cat, for the ability to communicate clearly, and in Catalan.

CETT ALIMARA MASS MEDIA AWARD To the TV3 programme El Foraster, for the task of promoting the culture and internal tourism of Catalonia.

CETT SPECIAL ALIMARA AWARD The Prize, awarded by CETT with the approval of the Jury to institutions, companies or individuals for their dedication or influence in favour of the tourism sector, was awarded to Tarannà Viatges amb Sentit, in homage to its career and to the 25 years celebrated by the agency, which has been a pioneer in the field of responsible and sustainable tourism, and a benchmark for the sector.

73

Entrepreneurship A value for the future

O

ne of the most representative values of the CETT Group is the commitment to entrepreneurship, both from the academic and pedagogical aspects, as well as the promotion of different projects. This quality is enhanced in the classrooms, incorporating it throughout the entire academic curriculum, so that students develop an entrepreneur spirit.

XIV EDITION OF ENTREPRENEURSHIP COMPETITION OF TOURISM PROJECTS One of the objectives of the Gaspar EspuĂąa-CETT Foundation (see section 5) is to promote training, research and knowledge in tourism, hospitality and gastronomy. One of the principles of the institution is to stimulate entrepreneurship and awareness to contribute to the growth of sustainable tourism.

The FGE-CETT defends responsible, open and network entrepreneurship. It works to foster the generation of entrepreneurial projects, promoting innovation and creating synergies where business ideas can take shape, thanks to projects with a future perspective.

Therefore, in its desire to promote and foster the development of tourist activities, the FGE-CETT wants to encourage young entrepreneurs to develop their ideas, shape them and help them to make their projects come true. Hence, as an entity with social interest, it aims to promote entrepreneurial initiatives, supporting them through the Entrepreneurship Competition of Tourism Projects. Thus, it rewards the best tourism company projects by providing them with financial resources, offering the know-how of professionals through mentoring, generating networking and facilitating the contact of entrepreneurs with potential investors.

Winners of the XIV edition Out of the 45 projects submitted to the competition, the eight finalist projects were presented to the final jury, who chose the three winners. "Maurici Cot pastisseria i postres", by Maurici Cot, was the winning business initiative in the Competition, which is held annually by the Gaspar EspuĂąa Foundation and the CETT-UB Tourism, Hotel and Gastronomy Campus, with the sponsorship of the Barcelona Provincial Council and the Obra Social "La Caixa". The winning project, of which the jury

74

highlighted the content and shape, "is respectful with the product and the people, and contains important elements of social entrepreneurship (work positions for people with difficulties/ disabilities). It is a craft project that wants to make the leap to industry, with simplicity and authenticity. The second prize went to "EasyTravel App", by Guillermo Onrubia and Victor Corominas, for "being a very innovative tool with the capacity to create something sustainable over time, covering a gap in the world of events. The project brings good service and added value to the event". As for the third prize, the award went to "Sharify", by Gemma Prenafeta, Diego Gaspar, Jordi Priu, Christian Rovira and Andrea Gamero. It is an "app aimed at a young audience, with great potential and scalability".

In the framework of this contest, a meeting between mentors and the winners was held later in order to launch the mentoring part of the prize. Besides the financial contribution to the winners to help them start their project, since the 2016-2017 edition mentoring has been incorporated as a prize, based on the transfer of knowledge and experience of professionals to guide the entrepreneurs, which accelerates the process of project development and helps to drive the business in an optimum way. Generating networking and contact with potential investors.

THE MENTORING OF THE CONTEST OF ENTREPRENEURIAL PROJECTS IN THE TOURISM SECTOR 2016-2017 During the academic year 2017-2018, mentoring was carried out for the winners of the XIII Entrepreneurial Project Competition: the Cap a Mar projects (first prize), the leisure sales website Planomi (second prize) and the fermented drinks of Kami de Deus and the specialised travel agency Onvaig.cat (third prize).

The CETT Mentoring team has been made up by more than 20 professionals and corporate people of recognized prestige in the world of tourism, hotels and gastronomy. In 2017-2018, the mentors have been: • Albert Domingo, from Nextret, and Toni Mascaró, from eMascaró Crossmedia, for the Kami de Deus project.

• Rafael Zarza, from Avant Group, and Hugo Palomar, from Foodie & Tours, for the Cap a Mar project.

• Francesc Vila, from the Barcelona Provincial Council, and Ignasi Uñó, from Twentytu Hostel, for the Onvaig.cat project.

They have all contributed with priceless value to the development of the awarded projects.

75

76

CETT COMPANIES FOR HANDS-ON TRAINING LEARNING AND WORK EXPERIENCE IN REAL COMPANIES

8

CETT companies for hands-on training Learning at CETT School

T

he The CETT-UB Campus is one of a kind because it integrates several that are closely involved with the training of students. One of the main reasons for crating these training centers is to support learning and make it easier for students to start their hands-on training in these companies. For this reason, those responsible for the different departments of the training centers have the parallel function of tutoring the training of students to complement the pedagogical project of the Group.

Alimara Barcelona Hotel 4 stars

L

ocated on CETT School, Alimara Barcelona Hotel is a 4 star hotel positioned in the Top Ten Hotels MICE (Meetings Incentives Conferences Events) in Barcelona, which offers a great experience in quality services. It has facilities, gardens and lounges with great capacity and versatility and it offers all kinds of services.

Alimara Barcelona Hotel has 154 exterior rooms, 14 of which are junior suites. It has 20 modular meeting rooms and work-leisure rooms with capacity for 600 people, where meetings and banquets of all kinds are held. Summum and La Ronda are the two restaurants in the establishment. The culinary offer of both

78

restaurants is based on Mediterranean and creative cuisine, as well as on seasonal products.

As a training center of the CETT Group, the Alimara Barcelona Hotel has a team of professionals who participate in the training of students and the generation of expert knowledge. For many students, their Internship at the Hotel is the first contact with the sector.

Further Information: www.alimarahotel.com

AGREEMENTS

33

in CETT hands-on training companies

FISCAL YEAR 2017-2018 Founded in 1995, 22 years of experience and its will to constantly adapt to the needs of the guests support the daily work at Alimara Barcelona Hotel. It has high-quality facilities which are constantly renovated, a leading team of specialized professionals supported by the bond with the CETT educational and pedagogical project and excellent services. The establishment is a reference for the accommodation industry in the City of Barcelona. It is designed to ensure the best stay for the guest.

Since it was created, the Alimara Barcelona Hotel has received all kinds of environmental and good practices certifications as well as awards for its quality (in 2017-2018 it has obtained, for example, the Verified Quality Supplier -VQS- label from the Iberian Association of Business Travel Managers). It has also been reformed to optimize the facilities. New spaces where built to adapt to the new trends in the market and it has updated the offer of products and services. Therefore, it stands out for the organization (according to the specific demands of the costumers) of meetings and banquets for celebrations, communions or weddings in ideal facilities for these events that guarantee success.

vement with a clear future perspective. It is consolidated in the city as a reference of great quality, with a location, an offer and services of the highest level.

In the 2017-2018 academic year, the Hotel, with an occupancy rate of 82.19%, has continued to strengthen its MICE orientation within the sector (it is among the top 10 hotels in BCN with the capacity to organise events) and has created the Executive Training & Gastronomy experiences. Thus, Shake Your Team, Executive Taste, Cook & Win and Gastronomy Senses Itinerary offer companies and corporations the possibility of adding value to meetings, events or work sessions, and their aim is to develop and work on management skills and competencies within the framework of gastronomy.

Among other actions, the Hotel has also renewed its website www.alimarahotel.com and has created www.alimaraevents. com, dedicated exclusively to the MICE sector (both websites are available in Catalan, Spanish, English, French and German).

In addition, it has made a partnership with the Perfumería Sephora, member of Barcelona Turisme Shopping Line, to add value to the guest during his stay in the city.

The Alimara Barcelona Hotel is committed to constant impro-

Àgora BCN

International University Residence Hall

L

ocated on CETT School, Àgora BCN incorporates facilities and quality services that are suitable for university students, teachers and academic groups, in a natural, peaceful and pleasant environment and international environment, well-connected with Barcelona city center and with various universities by public transport. Àgora is a residence hall affiliated to the University of Barcelona. The headquarters of the Gaspar Espuña-CETT Foundation are also located at Àgora. It has 220 rooms, single and double rooms; they are fully equipped to guarantee a comfortable stay.

79

Thanks to the high quality services and facilities offered, residents can focus on the their studies: dining room with a varied and balanced gastronomic offer, common areas, gym, multipurpose rooms, study rooms, computer labs, garden and sports area among others.

As a CETT School training center, Àgora BCN contributes to the development of expert knowledge that is transferred to students and to the business sector.

Further information: www.agorabcn.com FISCAL YEAR 2017-2018 During the academic year 2017-2018, all types of events and actions have been organized at Àgora for 356 residents - both short-term and long-term. 44,58% of the residents were women and 55,42% men. 23,33% came from Catalonia, 33,33% from the rest of Spain, and 43,34% were foreigners. In total 42 different nationalities were represented at Àgora.

Among the actions carried out, Àgora BCN has been present at the 3rd edition of the Stay Wyse Hostel Conference, in Amsterdam; it celebrated with a lunch the National Independence Day of the Dominican Republic, and held a special dinner for residents focusing on Moroccan-Lebanese cuisine and a thematic dinner based on the varied Ecuadorian cuisine. It also celebrated the arrival of spring with a Karaoke Night session and launched zumba classes. In addition, to celebrate the Diada de Sant Jordi, residents were given a book marker made by

another resident. Other events to highlight were the celebration of Sport Tournament 2018, the exclusive sports tournament for CETT students and residents of Ágora BCN, with more than 270 participants, and the dinner for the end of the academic year for residents, with barbecue and live mu-sic in the garden.

CETT Consultors Specialized consulting

C

ETT Consultors - Consulting offers highly specialized tourism, hospitality and gastronomic advice services tailored to the needs of the customer. It is characterized by expert knowledge and business experience supported by the management of the companies of the Group and the collaboration of the School.

80

During the academic year 2017-2018, CETT Consultors has been carried out projects related to the following topics: creation of tourism products, market research, implementation, advice and training in tourist quality systems and business lines development.

Barcelona Academic Services (BAS) Incoming academic services in tourism

B

AS offers comprehensive academic incoming services in Barcelona, specialized in academic, cultural and sports tourism. It offers complete and customized solutions in accommodation, training and all kinds of complementary academic activities, with the guarantee of the CETT Group.

As a training center of CETT School, students can also complete an internship that complements their academic training at BAS. Further information: www.bcnacademicservices.com FISCAL YEAR 2017-2018 International Programs offers two kind of academic programs: Custom Made Programs and Summer School Programs. During the school year 2017-2018 over 307 students participated in these programs.

Viatges Century Specialized Advice

V

iatges Century – Travel Agent and Tour Operator is a business unit of the CETT Group dedicated to travel intermediation. With more than 27 years experience, it offers its customers the best personalized advice on each service, providing experience, legal guarantees, security, technology and diversity.

81

82

CETT ALUMNI GROWING VALUE

9

CETT Alumni CETT Alumni Association

C

ETT has over 19,500 alumni. The main mission of CETT Alumni – the CETT Former Students’ Association – is to promote the relationship between former students with the creation of a network of professionals that enjoy a series of professional, educational and social advantages.

SOCIAL

PROFESSIONAL

Further information: www.cett.es/cett-alumni

The members of CETT Alumni share their own Virtual Campus where they can access the available job offers. They also have a Professional Directory, a personalized orientation and career services and the opportunity to participate in the activities of the University and fairs.

84

CETT Alumni organizes promotional dinners, dinner parties, recreational activities, networking sessions, forums, meetings ...

The members are the first to receive the information and enjoy special discounts.

The association is also on Facebook, Twitter i Linkedin, and from this year 2017-2018, on Instagram, with @cettalumni. It also publishes a monthly newsletter for Alumni.

ACADEMIC

ACTIVITIES 2017-2018

CETT Alumni offers discounts on training, workshops, up-todate information of interest, access to the Resource Center among many other benefits.

•

Organization of selection processes with different companies of the industry.

•

Campaign "Update your data" aimed at Alumni.

CETT ALUMNI

19.500 •

Talk Dinner with Octavi Bono, General Manager of the Department of Tourism of the Generalitat de Catalunya.

•

Participation in the Internship Talent Fair CETT-UB 2017.

•

Information sessions for CETT students.

•

CETT DNA survey among Alumni aimed at promoting talent management and academic develop-ment.

•

Professional orientation sessions for students completing the CETT Degree in Tourism and the inter-university Degree in Culinary and Gastronomic Sciences (UB-UPC).

•

Presentation session in Barcelona, within the framework of the Open Day by Marriot, of the brands included in Marriott Worldwide.

•

Summer Networking 2018 CETT Alumni.

former students

SUMMER NETWORKING CETT ALUMNI This meeting was held on May 31, aimed at sharing knowledge and bringing together, in addition to members of the CETT Alumni organising team, representatives of companies and Alumni from different backgrounds and promotions.

The Summer Networking 2018 CETT Alumni took place on an emblematic terrace, the Yök Casa + Cul-tura, which opened to CETT the doors of its ecoreformed apartments, fruit of its commitment to sus-tainability, design, hospitality and real Barcelona. The evening, which began with a welcome to the attendees and ice-breaker by CETT's Career Services team, was followed by a presentation of the Yök Casa + Cultura project by Alumni Mari Marañis. This was followed by a presentation of the Enculturarte project by Alumni Cristina Baispelt. After the presentations, there was an exchange of impressions and knowledge by those present, and a wine tasting, courtesy of Enculturarte.

and Elisenda Farràs, the secretary. Jordi Palou, Jordi Tell, Helena Puig, Neus Carruesco, Damià Serrano and Roberto Torregrosa are members of the board. Tene Díaz Comas, president of CETT Alumni, was chosen, in this financial year 2016-2017, new director of the Skål International Executive Committee, professional association of tourism leaders, with 17,000 members in 80 countries.

THE BOARD OF CETT ALUMNI Tere Díaz Comas and Jordi Sala are the president and vice-president of CETT Alumni. Elisabet Ferrer is the treasurer 85

86

ONLINE ALWAYS THERE

10

Communication Strategies CETT social projection

T

he CETT Group has different tools and media to ensure the correct internal communication between its members and the external communication with the groups of interest.

The Website A door to the world

T

he CETT Group website, available in three languages - Catalan, Spanish and English - is the main communication area with the group of interest. It includes information on the Group, on the academic offer, the bond with companies and the knowledge and research fields.

The section "Press Room" includes an agenda, news about the CETT Group and a clipping of CETT news, which includes all the news published on the CETT, as well as others in the field of tourism, the hospitality, gastronomy and training extracted from several newspapers (Ara, Avui, El PaĂ­s, El PeriĂłdico and

88

La Vanguardia, among others). Precisely in the year 20172018, the website has renewed its image to make it fresher and more modern, in line with the adaptation of the CETT-UB Campus to new technologies. Also this year, the Alimara Hotel Barcelona has completely renovated its online shop windows.

The web page www.alimarahotel.com has improved its image and has incorporated changes to make navigating through it and discovering all its offerings easier and more comfortable.

In addition, the Hotel has created www.alimaraevents.com, a website dedicated exclusively to the MICE sector. Both websites are available in five languages (Catalan, Spanish, English, French and German).

CETT Communication and dissemination actions

T

here are numerous communication actions carried out all year round to show information related to the CETT Group. The main communication actions are the magazine Tot CETT and the dissemination on social networks.

TOT CETT Tot CETT is CETT Group’s corporate magazine, which deals with current issues related to the tourism, hospitality and gastronomy industries and the CETT Group.

Each issue deals with different topics and news related to the fields of tuorism, hospitality and gastronomy. In addition, Tot CETT includes a section that addresses the different corporate social responsibility actions carried out by the CETT Group, professional visits, appearances in the media, CETT teachers, relevant research, former students (current professional situation, entrepreneurship and students aboard) ... and a collection of the new references that can be found in the CETT Resource Center and Library.

The students and CETT Alumni members receive the magazine at their home address. Professionals, institutions and companies in the sector also do so. In addition, all the numbers of the Tot CETT can be accessed at the magazine's website: http://www.cett.es/totcett During the academic year 2017-2018, Tot CETT published the issues 34 and 35. A short summary about the issues can be found below:

Tot CETT 34 • • • •

25 years since the Barcelona Olympic Games.

New challenges for tourism and the city We interviewed Enric Truñó, member of the Committee and the Permanent Commission of COOB'92 Record number of students in the new CETT-UB Campus course News: - In memory of Gaspar Espuña Berga - CETT Campus celebrates Internship Talent Fair

•

2017 CETT-UB Studies and research - What businesses are agglomerated with the accommodation industry?

- The gastronomic heritage - Social innovation in the hotel sector

Tot CETT 35 • •

Tourism in Catalonia after the attacks of August 17 and the events of October 1 Interview with Joan Roca, the chef of El Celler de Can Roca 89

The CETT Group considerable media impact, 642 appearances on the mass media

• •

37* Michelin, at the XII Gastronomic Encounter News: - Cook & Travel arrives, the International Gastronomy Festival of Barcelona - In memory of Ramon Bagó Agulló - Executive Training & Gastronomy: the new MICE experiences at Hotel Alimara - New Degree in Digital Business and Innovation in Tourism

Studies and researches - Publication of the book Ciudad educadora (Educating City) and responsible tourism - Trends in digital marketing 2018 for professionals in the tourism sector

Virtual Campus

CETT Alumni

T

C

Effective training tool

he Virtual Campus is CETT’s main tool regarding the functional development of the studies. Students can access all the necessary information while they complete their studies at CETT.

This information includes the school’s norms and regulation and all the information related to the development of the learning process (Student Handbook, virtual classroom, newsletter, schedule changes, internship and job listings ...).

The Virtual Campus is also accessible at the CETT app available for mobile devices.

90

•

Information for the members ETT Alumni has its own network where relevant information to former students is shared (activities, events and meetings, networking, academic proposals, job listings...). The main objectives of this network are to foster the relationship between former students and to build a network for professionals of the industry.

FOLLOWERS

31.683

on social networks

Social Networks News and publications

C

ETT has an official profile on the most relevant social networks: Facebook, Twitter, Instagram, Linkedin, Youtube, Picasa, Pinterest, and Google+. These social networks are another communication channel for the CETT. They have become a basic element in the bilateral communication with all the collectives and groups of interest. The professional management of the social networks favors the consolidation of the CETT Group image and its representation on the digital world.

Based on a communication strategy, the main objectives of CETT’s social networks are: • • • • • •

Share the news published at the CETT’s website.

Inform about the activities, talks and professional visits of the different studies.

Enhance the different events organized by the CETT. Inform about the different programs, the beginning of enrollment periods, announcements, informative sessions, open house...

Inform about opinion articles, participation in congresses and fairs, and the latest news about the different CETT experts.

Highlight and share relevant news from the tourism, hospitality and gastronomy industry.

IMPORTANT GROWTH IN THE NUMBER OF FOLLOWERS ON ALL SOCIAL NETWORKS October 2017 September 2018 Facebook

12.769

13.842

Twitter

3.254

3.701

Instagram

2.344

3.798

Linkedin (CETT Group)

3.240

3.890

Linkedin (CETT Campus)

4.372

6.008

370

444

Youtube

The different audiovisual materials, videos and photo albums, of the Group are shared on Youtube and Picasa.

2017-2018 DATA There has been a significant growth in the number of followers in all social networks. CETT Alumni has increased its presence, and is now on Instagram, with @cettalumni. As for CETT's International Development department, it has also joined Instagram, with @cett_international.

91

General media impact

Events with the participation of the CETT of its students

T

he CETT Group is getting more and more coverage on national television, newspapers and radio stations.

Both regarding the events organized by the institution and the dissemination of expert knowledge created by CETT’s teaching staff and collaborators.

ACADEMIC YEAR 2017-2018 The intentional communication actions (either print or electronic originated by informative notes, direct contact with journalists…) and unintentional appearances or appearances of CETT students or experts – researchers or teachers- have been considered in the summary of actions and media impact of the CETT Group (642 appearances).

This way, we can highlight participations and articles in the newspaper ARA (paper and digital version, with articles and videos), in El Periódico, in La Vanguardia, participations in the programme Via Lliure de RAC 1, in the programme El Suplement de Catalunya Ràdio, in the programmes El matí de Barcelona and Notícia Oberta de Betevé Ràdio, in the online portal and newspaper Smart Travel, in the magazine The Shaker and the Jagger, in the scientific magazine Enlightening Tourism, in www.laramblabarcelona.com, in the program APM? of TV3 and in the program Badalona TRES60 of BDN Televisió de Badalona.

APPEARANCES ON THE MEDIA

By type of media Television

9

Radio

9

Print media

134

Digital press

490

Indirectes 92

642

16

Besides the events, conferences ... that have had higher impact on the media, other general topics have also been covered leading to significant repercussion: • • • • • • • • • • • • • • • • • • • •

Numerous events held at CETT School Different information related to the CETT’s performance and organization CETT Group CEO Documentaries about the CETT, as a business group or training center Barcelona Strategic Tourism Plan 2016-2020 Tourism and City Council Current topics on the Barcelona Tourism Model CETT Observatory 4th edition of the Barcelona Tourist Summit Internship Talent Fair CETT-UB 2017 The Encounter 2018 XXXIV Alimara Awards XIV edition of the Entrepreneurship Competition of Tourism Projects and subsequent mentoring Awards for Best High School Research Project in Tourism, Hospitality and Gastronomy (Gaspar Espuña-CETT Foundation) Organization of the Smart Tourism Congress Barcelona 2018 CETT Catering Services XII CETT Gastronomic Encounter Open Master Class CETT Gastronomic competitions organised by CETT BBVA Scholarship for three students to be trained at El

• • • • • • • • •

Celler de Can Roca New training and master class of CETT eLearning New MICE experiences of the Alimara Executive Hotel Training & Gastronomy Development of the new Degree in Digital Business and Innovation in Tourism CETT Alumni International collaboration programs Activities and networks linked to Research Groups Collaboration of CETT experts on external projects Books and publications in which the teaching staff and members of the team have participated CETT CSR Actions

CETT Informa Internal communication

T

he CETT Informa is a weekly publication that includes the most important news from the CETT Group. The information is divided into sections and responds to the desire to monitor the different activities carried out at the CETT either by the students or the staff.

It is sent every Thursday to the members of the team, to the board members and to the consultants and patrons of the Group.

93

94

THE FUTURE CHALLENGES AND OPTIMISM

Future projects The future of the CETT Group

T

he main objective of the CETT Group's future plan is to continue working so that the CETT-UB Campus continues to be the reference point for academic excellence and services in tourism, hospitality and gastronomy in the international sphere, committed to the responsible development of the sector, people, society and the country, providing training, research, innovation and expert knowledge, and resolutely betting on the personal and professional knowledge of those who are part of it.

With this vision of the future, the development and implementation of the CETT 2018-2022 Campus Strategy continues, with a vision and planning of quantitative and qualitative growth and new challenges. This project starts from the link with the innate tourist knowledge in CETT, and from the values and essence of the Group: entrepreneurial spirit, excellence, effort and perseverance, talent, ethics, individual and business social responsibility, open-minded attitude to the world... taking up the values of the Gaspar Espuña Foundation-CETT. Within a framework of growth and development of a responsible model in which people constitute the main value, the sustainability of the CETT Project involves continuing to encourage innovation and entrepreneurship, and preparing students to face the challenges of the future. In this context in which academic excellence – teaching, research and knowledge transfer – is a backbone, Alumni and their successful professional development, impregnated with the values of CETT, are key.

But undoubtedly if there is a fact that is necessary to take into account regarding the development of CETT, this is the reality of the tourism sector and society, in which technological transformation is undeniable and is generating a process of profound change. This process of transformation, which affects all areas of our lives, leads us to a new socio-economic context: it is present in the daily life of our daily actions, in our way of living experiences, in how we perceive the world and in how we exchange knowledge and visions. This new way of being and doing is characterised by the immediacy of information and hyper-connection at all times and places.

In this sense, the digital and technological transformation is incorporated in the Strategy 2018-2022 of CETT both, in the field of management and training. Thus, during the academic year 2018-2019 work will be done on the development of both new programs and new methodologies.

96

Specifically, in 2019-2020 the new Degree in Digital Business and Innovation in Tourism will begin, with specialties in the generation of new business models for tourism and services and the intelligent management of companies and tourist destinations.

The new digital era poses a paradigm, in which organisations must be prepared to face permanent states of change that allow them to implement new processes and technologies constantly. And in this field, digitisation also raises the evolution of the talent needed in companies and, obviously, the way to train it.

The CETT Campus is actively working in favour of this transformation and innovation of educational methodology, with the creation and implementation of real projects as a learning method. Examples of this are the GCCG's Pop Up restaurant, where students manage a restaurant process from design to invoicing, or the CETT Co-creation Experience product, where companies and tourist organisations challenge students with the raising of real problems and the co-creation of solutions.

Both experiences are a sample of this methodological evolution that will continue to place CETT as a centre of educational excellence and as a reference for full adaptation to digital reality. So all these changes regarding the programs and the new methodologies will be implemented progressively in all the education that CETT offers.

On the other hand, and also in terms of future, the 2018-2019 year will be focused on the arrangements of an event that will mark the 2019-2020 academic year: the celebration of the 50th anniversary of the creation of CETT by its founder Gaspar Espuña Berga.

The proposal of activities to commemorate this fact will have as a goal to gather and to make participate in it the students and former students of the Centre, the team and the teaching staff, universities and national and international academic partners, collaborating companies and institutions... and all those that have been linked to the entity.

97

L

a visió de futur al CETT passa perquè el Grup segueixi sent un referent d’excel·lència acadèmica i de serveis en turisme, hoteleria i gastronomia en l’àmbit internacional, compromès amb el desenvolupament responsable del sector, les persones, la societat i el país, que aporti formació, recerca, innovació i coneixement expert, i aposti decididament pel creixement personal i professional dels qui en formem part.

Un dels projectes iniciats el curs acadèmic 2015-2016 i que ha de culminar en l’exercici 2016-2017 és l’ampliació i la remodelació de les instal·lacions del Campus CETT-UB. La reforma, d’una gran envergadura, afecta més de 2.000 m2 i implica una ampliació de més de 1.600 m2, amb la construcció de noves aules especialitzades i la reorganització dels espais i serveis que ofereix el Campus. Aquestes millores permetran a l’alumnat, el professorat, l’equip, les empreses i entitats col·laboradores... assolir els reptes de futur. En aquest sentit, el Grup CETT vol seguir apostant per formar els millors professionals i oferir nous serveis especialitzats en instal·lacions capdavanteres i innovadores.

Finalment, un altre projecte de futur del CETT rep l’aval de l’acord signat aquest exercici 2015-2016 amb l’Ajuntament i la Universitat de Barcelona, per promoure els programes de doctorat en turisme, hoteleria i gastronomia. Gràcies a aquesta col·laboració, els investigadors del CETT podran participar en programes de doctorat, a través de l’Escola de Doctorat de la UB, per tal de dur a terme direccions de tesis doctorals, mitjançant la seva vinculació a una o diverses de les línies de recerca definides en els citats programes. Aquesta figura facilitarà la creació de programes de doctorat en turisme propis i la participació del CETT en programes de doctorat d’altres universitats.

Amb una mentalitat oberta al món, seguirem treballant en equip amb la il·lusió i l’optimisme de compartir un projecte creixent i amb vitalitat, referent d’excel·lència acadèmica internacional en turisme, hoteleria i gastronomia.

Un altre dels projectes engrescadors amb vista al futur és la Càtedra de Turisme, Hoteleria i Gastronomia CETT-UB, de la qual l’Ajuntament de Barcelona i el CETT són coimpulsors i agents actius, a fi d’identificar les tendències, les oportunitats i els reptes de la ciutat per desenvolupar un turisme responsable i sostenible. En aquesta línia ja s’han endegat tres projectes: l’Smart Tourism Congress Barcelona CETT, que s’ha de celebrar del 9 a l’11 de novembre de 2016, l’Índex de Sostenibilitat de les Destinacions Turístiques, i el projecte Ciutats educadores i Turisme.

D’altra banda, es prepara una renovació de les bases dels Premis Alimara, que reconeixen l’esforç i la qualitat de la promoció turística, i que el proper curs arribaran a la 33a edició. Els Premis Alimara faran un gir i evolucionaran com ho fa la societat i el nostre entorn, tant des del punt de vista dels criteris d’avaluació com de les categories premiades.

També durant el curs 2016-2017 es treballarà per millorar els estàndards de qualitat del Grup CETT. D’acord amb la filosofia, els principis i valors que en conformen la identitat, el compromís corporatiu amb la qualitat es constata mitjançant l’estructuració d’un sistema i d’uns processos organitzatius que aposten per l’orientació cap al desenvolupament dels objectius en aquest marc. En aquest context es preveu renovar les diferents acreditacions que avalen les formacions del Grup.

99

School of Tourism, Hospitality & Gastronomy CETT Group

University School

Affiliated to the University of Barcelona (UB)

School of B-Tech Studies School of Continuing Studies

100

CETT Language School CETT eLearning CETT Consultors BAS Barcelona Academic Services

Viajes Century Alimara Hotel Àgora BCN

International University Residence Hall

Av. Can Marcet, 36-38 08035 Barcelona Tel. +34 934 280 777 Fax +34 934 286 777 cett@cett.es www.cett.es