Marketing Campaigns - December 2024 - All Companies
Marketing Campaigns
December 2024
Over the past 30 days, the Marketing department has successfully launched multiple highimpact campaigns across Retail and Product channels. The campaigns have come alive through RAC, organic social, the LO Social Program and beyond.
This PDF highlights the creative work that came out of these campaigns.
Retail Cam aigns
New Rate Business Cards (RATE
New Years GTM Campaign (RATE
Breaking News 2. (RATE)
Loan Products
Fix & Flip (PR
Fix & Flip R sid ntial Comm rcial (OP
Pow rBid (OWNING
CashR ady (OP
CashR ady (PR
Clos d-End S cond Mortgag (OP
Home Improvement Financing RATE)
Cons mer Direc
Easy Access HELOC 1Q Direc Mail RATE
Madrivo HELOC Emails RATE
PCAP In ro Series RATE
Selene Le er Design RATE)
Retail Campaigns
Rate Business Cards
December 2024
New Years GTM Campaign
The New Year’s Go-To-Market campaign is designed to help our clients make 2025 their best year yet, while driving Rate App downloads. Whether their resolution is to eat healthier, lose weight or save more, the Rate app is the perfect companion to support those goals. The campaign will be featured across a range of channels, including email, RAC postcard and RAC social platforms.
Years GTM Campaign
Iterable Email
SL: Turn your resolutions into realities with the Rate App
PH: We wish you a year of wellness.
SL: New Year. New Goals.
PH: Let's make 2025 your best year yet.
New Years GTM Campaign
Post copy:
Whether your New Year’s resolutions include reducing stress, eating healthier, spending less or exercising more, download the Rate App today and make 2025 your year of wellness. Download today: [bitly hyperlink]
The Breaking News campaign is an evergreen, lighthearted approach that uses a playful news theme to highlight trends in the mortgage market. With a tone that's fun and satirical, it still delivers clear, real-world benefits of working with Rate in today's market. The 2.0 campaign is an extension that focuses on editable RAC templates that Loan Officers can use to plug their information into their social content.
Asset type: Static RAC Socials
Rate’s PowerBid* “best tool around” for making game-changing offers
Post copy: With Rate’s PowerBid, you can make an offer that truly stands out. No hesitation, no second-guessing — just fast approvals and serious confidence. Let’s get you ahead of the game
Loan Officer : “ W e hav e loan options other lenders don’t hav e”
Post copy: Not all lenders are built the same. At Rate, I’ve got exclusive loan programs in my toolbox to help you unlock options you didn’t even know were possible. Let’s talk about what makes us different.
News 2.0 Asset type: Static RAC Socials
Loan Products
Fix & Flip PR
This campaign targets seasoned investors and their referral partners. As a new addition to our suite of investment property loans, this product is designed for investors in need of short-term financing for fix and flips. This campaign comes to life through RAC socials, RAC flyers, and RAC emails.
Fix & Flip Residential Commercial - OP
This campaign targets seasoned investors and their referral partners. As a new addition to our suite of investment property loans, this product is designed for investors in need of short-term financing for fix and flips. This campaign comes to life through RAC socials, RAC flyers, and RAC emails.
Owning PowerBid Flyers
The purpose of this project was to update two existing PowerBid flyers created for Rate and adapt them for the Owning brand. Additionally, we began laying the groundwork to integrate Owning into RAC.
owning powerbid flyers B2C & B2B options
CashReady PR
This campaign is designed for homebuyers to confidently bid for the house they want as a cash buyer. This campaign comes to life through RAC socials, RAC flyers, and RAC emails.
CashReady PR-Flyer-3144276
RAC Flyer
CashReady gives your clients the power of a cash buyer. With CashReady they can:
- Compete with cash buyers
- Buy their next home before selling their current home with confidence
CashReady gives you the power of a cash buyer. With CashReady you can:
- Compete with cash buyers
- Buy your next home before selling your current home with confidence
Let’s connect if you’re ready to level up your buying power.
CashReady PR-Email-3144276
RAC Email
Subject: Have Cash Buyers Put Your Clients In A Slump?
Preheader: Turn Them Into Cash Buyers With CashReady!
Subject: Have Cash Buyers Put You In A Slump?
Preheader: Become a Cash Buyer With CashReady!
CashReady PR-PowerPoint-3144276
Closed-End Second Mortgage OP
Closed-End Second Mortgage OP-3130381
This campaign is designed for homeowners with significant equity that are seeking funds without refinancing their first-mortgage to use towards: home improvements, debt consolidation or big life events. This campaign comes to life through RAC socials, RAC flyers, and RAC emails.
Closed-End Second Mortgage OP-3130381
RAC Flyer - Image Option
Closed-End Second Mortgage OP-3130381
RAC Flyer - Text Option
Closed-End Second Mortgage OP-3130381
Closed-End Second Mortgage OP-3130381
Home Improvement Financing
The Home Improvement Financing campaign is designed to help homeowners unlock the potential of their homes through our comprehensive suite of home improvement financing solutions. This campaign comes to life through LO Social, RAC socials, RAC flyers, and RAC emails
Transform your house into the home you’ve always wanted
Fund improvements through Rate’s HELOC or renovation loans.
Consumer Direct
Madrivo HELOC Emails
We are partnering with Madrivo to generate leads for HELOCs with a focus on debt consolidation. We are utilizing two different creative email options to test various approaches for engagement. The emails drive leads via the application, and we’re exploring different lengths, styles, and visuals. One email is as short as possible, whereas the second email includes more detailed benefits and a debt consolidation chart.
Madrivo HELOC Emails
Lower payments, more possibilities.
Get started
Struggling with high-interest payments? Consolidate your debt into one lower monthly payment with a Home Equity Line of Credit (HELOC).1
Enjoy lower monthly payments and potentially save thousands in interest over time.2
Apply in minutes, get funds in days.3
Have questions? Call us at xxx.xxx.xxxx.
Make room for what really matters.
Hi [First Name],
Are high-interest payments making it harder to reach your financial goals? A Home Equity Line of Credit (HELOC)1 is a smarter, more affordable way to consolidate your debt into a single payment with a lower interest rate.
Here’s how a HELOC works for you:
Lower monthly payments by replacing high-interest debt with one manageable rate.
Save on nterest over time while simplifying your financial life.
Flexible access to funds use only what you need, when you need it.
Have questions? Call us at xxx.xxx.xxxx to speak with an expert.
Selene Letter Design
Letter Design
The Consumer Direct team is partnering with Selene. This direct mail piece is sent by the Selene team to introduce a partnership with Rate to their database. This will be mailed out by Selene’s team.
