November2024
Overthepast30days,theMarketingdepartmenthassuccessfullylaunchedmultiplehighimpactcampaignsacrossRetailandProductchannels.Thecampaignshavecomealivethrough RAC,organicsocial,theLOSocialProgramandbeyond.
ThisPDFhighlightsthecreativeworkthatcameoutofthesecampaigns.
Summary
ThePitchIntoFightALSfundraiserwasa5-dayeffortwhichunitedRateemployees,partners andcommunityinasharedmissiontosupportsixnonprofitsinALSresearchandresources. Throughengagingsocialinitiatives,weraisedover$1milliondollarstofightALS,exceedingour initialfundraiseramountandcreatinghopeforafuturewithoutALS.
From November 4th to November 8th, I’m teaming up with my friends at Rate Companies in the fight against ALS. We’re pitching in to raise $1,000,000 through their exciting new fundraiser.
We need your help to get there. Rate is matching all donations in a 1:1 double play, so your contribution will go even further.
Thanks to your donation, we’re getting closer to our $1,000,000 goal — but we’re not there yet. We still need your help to close this out and bring home the win. Remember, Rate is matching every dollar in a 1:1 double play, so every donation makes a big difference. This is the final stretch, and your contribution could be the one that gets us to our goal.
Ready to pitch in? It’s easy!
Click below to donat
Invite others to pitch in
Post your pitch on social media using our
step-by-step guide
I’m proud to be part of this cause, and I hope you’ll join me in making a real, lasting impact.
Donate now
Dear [First Name],
We're excited to announce Pitch In to Fight ALS – our weeklong effort to raise funds and awareness for ALS research. From November 4th to November 8th, we’ll be raising $1,000,000 to donate to ALS nonprofits and we need your help to make it happen.
Ready to pitch in? It’s easy!
Ready to pitch in? It’s easy!
Click below to donat
Invite others to pitch in
Post your pitch on social media using our step-by-step guide
Let’s rally one last time and make a lasting impact in the fight against ALS.
Donate now
Click below to donat
Invite others to pitch in
Post your pitch on social media using our step-by-step guide
Rate is matching all donations in a 1:1 double play, meaning your contribution will go even further. So let’s pitch in and fight ALS together.
Donate now
At Rate, we believe in making a difference. That’s why we’re launching Pitch In to Fight ALS, a weeklong fundraiser where we can come together to support ALSresearch and programs.
FromNovember 4th to November 8th, we’ll be raising awareness and funds for ALS nonprofits, with a goal of raising $1,000,000.
Ratewill matchyour donation 1:1 in a double play so every dollarcounts. Let’s rally and reach our goal!
Check& T-shirt
PRE-APPROVALLETTERUPDATES
Summary
Theobjectiveofthiscampaignwastorevisitthelanguageanddesignofour pre-approvallettersandcoverletterstoemphasizethepowereachonepacks asadifferentiatorforourbuyers.
PowerBid Cover& pre-approval letters
Summary
TheBreakingNewscampaignisanevergreen,lightheartedapproachthatusesa playfulnewsthemetohighlighttrendsinthemortgagemarket.Withatonethat's funandsatirical,itstilldeliversclear,real-worldbenefitsofworkingwithRatein today'smarket.The2.0campaignisanextensionthatfocusesoneditableRAC templatesthatLoanOfficerscanusetoplugtheirinformationintotheirsocial content.
Asset type: Static RACSocials
Post copy: With Rate’s PowerBid, you canmake an offer that truly stands out. No hesitation, no second-guessing — just fast approvals and serious confidence. Let’sget you ahead of the game
Rate LoanOfficer : W ehav eloanoptions otherlendersdon’thav e”
Post copy: Not all lenders are built the same. At Rate, I’ve got exclusiveloan programs in my toolbox to help you unlock options you didn’t even know were possible. Let’s talk about what makes us different.
Asset type: Static RACSocials
Thiscampaigntargetsseasonedinvestorsandtheirreferralpartners.Asanew additiontooursuiteofinvestmentpropertyloans,thisproductisdesignedfor investorsinneedofshort-termfinancingforfixandflips.Thiscampaigncomesto lifethroughRACsocials,RACflyers,andRACemails.
