Marketing Campaigns
Since Last PC/CC Call
Over the past 5 weeks, the Marketing department has successfully launched multiple high-impact campaigns. The campaigns have come alive through RAC, organic social, the LO Social Program and beyond.
This PDF highlights the creative work that came out of these campaigns.
Retail Campaigns
New Rate Bu i e Card
New Year GTM Campaig
Brea i g New 2.
Home Improveme t Fi a ci g
Cons mer Direc
Ea y Acce HELOC 1Q Direc Mai
Madrivo HELOC Email
PCAP In ro Serie
Selene Le er De ign
New Years GTM Campaign
The New Year’s Go-To-Market campaign is designed to help our clients make 2025 their best year yet, while driving Rate App downloads. Whether their resolution is to eat healthier, lose weight or save more, the Rate app is the perfect companion to support those goals. The campaign will be featured across a range of channels, including email, RAC postcard and RAC social platforms.
Years GTM Campaign
Iterable Email
SL: Turn your resolutions into realities with the Rate App
PH: We wish you a year of wellness.
SL: New Year. New Goals.
PH: Let's make 2025 your best year yet.
New Years GTM Campaign
Post copy:
Whether your New Year’s resolutions
include reducing stress, eating healthier, spending less or exercising more, download the Rate App today and make 2025 your year of wellness. Download today: [bitly hyperlink]
MP4 URL:
https://grate.sharepoint.com/:v:/r/sites/ Marketing565/Shared%20Documents/ Marketing%20Library/ General%20Marketing%20Campaigns/20 24/New_Years_GTM_Campaign-3183293/ Finals/Social%20Post%20MP4/ New%20Years%20MiniCampaign_3.mp4?
csf=1&web=1&e=kkvDiU&nav=eyJyZWZlc nJhbEluZm8iOnsicmVmZXJyYWxBcHAiO iJTdHJlYW1XZWJBcHAiLCJyZWZlcnJhbF ZpZXciOiJTaGFyZURpYWxvZy1MaW5rIiwi cmVmZXJyYWxBcHBQbGF0Zm9ybSI6Il dlYiIsInJlZmVycmFsTW9kZSI6InZpZXcifX 0%3D
The Breaking News campaign is an evergreen, lighthearted approach that uses a playful news theme to highlight trends in the mortgage market. With a tone that's fun and satirical, it still delivers clear, real-world benefits of working with Rate in today's market. The 2.0 campaign is an extension that focuses on editable RAC templates that Loan Officers can use to plug their information into their social content.
Asset type: Static RAC Socials
Rate’s PowerBid* “best tool around” for making game-changing offers
Post copy: With Rate’s PowerBid, you can make an offer that truly stands out. No hesitation, no second-guessing — just fast approvals and serious confidence. Let’s get you ahead of the game
Loan Officer : “ W e hav e loan options other lenders don’t hav e”
Post copy: Not all lenders are built the same. At Rate, I’ve got exclusive loan programs in my toolbox to help you unlock options you didn’t even know were possible. Let’s talk about what makes us different.
News 2.0
Asset type: Static RAC Socials
Home Improvement Financing
The Home Improvement Financing campaign is designed to help homeowners unlock the potential of their homes through our comprehensive suite of home improvement financing solutions. This campaign comes to life through LO Social, RAC socials, RAC flyers, and RAC emails
Transform your house into the
home you’ve always wanted
Fund improvements through Rate’s HELOC or renovation loans.
Madrivo HELOC Emails
We are partnering with Madrivo to generate leads for HELOCs with a focus on debt consolidation. We are utilizing two different creative email options to test various approaches for engagement. The emails drive leads via the application, and we’re exploring different lengths, styles, and visuals. One email is as short as possible, whereas the second email includes more detailed benefits and a debt consolidation chart.
Madrivo HELOC Emails
Lower payments, more possibilities.
Get started
Struggling with high-interest payments? Consolidate your debt into one lower monthly payment with a Home Equity Line of Credit (HELOC).1
Enjoy lower monthly payments and potentially save thousands in interest over time.2
Apply in minutes, get funds in days.3
Have questions? Call us at xxx.xxx.xxxx.
Make room for what really matters.
Hi [First Name],
Are high-interest payments making it harder to reach your financial goals? A Home Equity Line of Credit (HELOC)1 is a smarter, more affordable way to consolidate your debt into a single payment with a lower interest rate.
Here’s how a HELOC works for you:
Lower monthly payments by replacing high-interest
debt with one manageable rate.
Save on nterest over time while simplifying your financial life.
Flexible access to funds use only what you need, when you need it.
Have questions? Call us at xxx.xxx.xxxx to speak with an expert.
