The Winning Formula
Guaranteed Rate provides the best platform in the expanding your business within the Latino community. With our award-winning technology delivering services 100% in Spanish, you can boost productivity and for an unparalleled customer experience.
Committed to Growth
We are passionate about increasing sustainable home-ownership within our Latino community.
GR is a top choice for the best Latino originators in the country and the Title Sponsor for all 6 regional events. sponsored in
VP's currently sitting on NAHREP board
VP Growth From 2023
Just a few of our top Latino Loan Officers
Andres Benitez
Branch manager
81 units, $29 million
Maggie Martinez
Partnership Area Manager
112 units, $24 million
Michael Sanchez
Branch Manager/SVP of Mortgage Lending
#45 in the Country
111 units, $60 million
Aracely Palomino VP of Mortgage Lending
110 units, $20 million
Roberto Delgado
Branch Manager - Producing
68 units, $18 million
“The Hispanic tools definitely enhances the Mortgage Experience for our clients to make the process, simple, smooth and seamless.”
Jim Parker
Area Manager
#27 in the Country
205 units, $73 million
Our philosophy and passion
Spend less time translating and more time building relationships
At Guaranteed Rate, you won’t have to go over things line item by line item.
Our Net Promoter Score is 87, more than 2x the industry average*
Same Day Mortgage
• 70% of our conventional business is already qualified for Same Day Mortgage
• On average, it has reduced closing time across the board by 50% on all loans
• Can deliver same day CTC with appraisal waiver
• FHA Same Day rolled out in fall 23
Making an impact with Hipoteca Hoy Mismo
Our commitment to the Latino Community is powered by programs like Same Day Mortgage
• Same Day Mortgage reduces closing time by an average of 50%
• Utilizes AI to streamline the mortgage process
• Products for both conventional and FHA programs available in Spanish
“We want LOs to grow and we want the best for our Latino community: the best experience, the best technology and the best service.”
Camilo Escalante Executive Director Diverse Segments
Language Access Program
• 6,085k apps nationwide; 1,052k funded year one
• 35% LMI communities, helping working class families
• 32% Government
• 84% of borrowers who closed the loan with us through the platform leveraged loan disclosure in Spanish
Busting Myths
“Our LAP has debunked two common misconceptions within the mortgage industry, the first being that the Latino community doesn’t embrace tech, only meets in person and wouldn’t respond to a Spanish-only web experience. The reality proved quite the opposite. Which is why in less than a year, we’ve more than exceeded our goals by accepting 6,000 applications in Spanish. The second misconception is that marketing in Spanish is not necessary to boost business with our Latino community. We have also shown this to be an inaccurate assumption. Our “Telenovela” campaign in Spanish was the bestperforming online marketing that Guaranteed Rate has ever done, delivering 84% ad engagement with customers and referral partners. And we're just getting started.”
Camilo Escalante Executive Director Diverse Segments
Elevate your business with GR technology
The full Digital Mortgage experience in Spanish.
• The entire experience is fully digital, including notifications, tasks, and loan disclosures.
• The simple online application that takes as few as 15 minutes—with full Spanish translation.
• Borrowers select their preferred product, complete the loan application, and run automated underwriting—providing you a complete 1003.
• Rate.com en español provides a Spanish translation of over 200 pages, translated internally, consciously done for the consumer with a more culturally relevant translation.
• By leveraging technology, you can be more productive, grow your business and improve your quality of life.
Bilingual Mortgage Experts
White glove service for your customers, saving you time.
• Our dedicated Spanish-speaking team is very familiar with our Hispanic homebuyer
• They communicate verbally and in writing with borrowers as they process the loans, making the customer feel valued
• We certify all employees who communicate in Spanish with our Financial Industry Language Proficiency Certification
• The bilingual processing team is 69% purchase and 30% FHA; closing FHA purchase loans in 17 days or less.*
• Bilingual services are available from day one of the onboarding process through our bilingual transition team
Loan Disclosures in Spanish
Your customers will always know what they are signing.
• From LE to CD, todo es en español: Your customers can read loan terms, product details, fees and fee descriptions in their native language.
• Spend less time translating and more time growing your business. No more extra emails or phone calls.
• Borrowers can toggle back and forth between languages as they wish and receive a link to access docs in Spanish print/access at any time.
Servicios en nuestro idioma, para nuestra comunidad
Tenemos la flexibilidad de productos Products for everyone
• Multiple programs for both traditional and non-traditional income applications
• ITIN – no social security number needed with our ITIN program
• Bank Statement products for individuals who are self-employed
• Down Payment Assistance Programs
• DACA programs for DREAMERs
• VA Loans with no lender fees*
• Special Purpose Credit Programs
• Six nationwide programs offer 0% down payment options; one has no income requirement
• With OneDown, only 1% of the down payment needs to come from the buyer
Underwriting: 24 hour turn times
Entendemos las necesidades de la comunidad.
• Our underwriters understand the common obstacles faced by Hispanic borrowers: Self-employment, seasonal employment, tandas, cash deposits, bank statements in Spanish, visa expirations.
• Visa Status: We have underwriting policies that are familiar with different visa status.
• Document translation: We do not require translation of financial documents from a US institution.
• Equitable Lending Strategies Training required to promote cultural education
• Comparative File Analysis performed on denied and pending loans to confirm fair lending practices and identify credit policy enhancement opportunities.
Grow your business
Advertise and build your personal brand in English or Spanish.
• At Guaranteed Rate, Loan Officers are able to market, solicit, advertise and negotiate the terms of a loan in Spanish in all 50 states, without any restrictions.
• Leverage our automatic marketing and let us do everything for you to make your life easier.
• Su reputación lo es todo. Full assortment of advertising and marketing assets to dominate your market
Regularly show up in their newsfeed Social Media
• Join GR Social, and our social media experts will post for you 10 – 15x per month
• Connect you Facebook, LinkedIn & Twitter for easy posting across all platforms
• Utilize ready, approved and customizable graphics, videos and cover photos
• Our Social Media Team provides useful tips & tricks to grow your social network, increase engagement and get leads
Breaking down common misconceptions Media Assets
• Our Series of commercials leverage the beloved telenovels format to help educate our consumers while giving them a smile.
• The campaign had 84% engagement of the Spanish telenovelas
Events Event assets with branding specifically for hispanic audiences
• Utilize our Events team to help build your brand and reach different communities
• Use Ready-to-use invites, flyers, and additional event items on the GR Goods Store.
• Show up and do what you do best: build relationships and educate.
Sales Tools in Spanish
Put more families in homes in your community
• Mortgage Coach en Español provides a simple and interactive overview of loan options viewable on any device
• Our Ultimate First Time Home Buyer Guide is available in English and Spanish.
• Spanish email journeys allow you to send automated emails to leads and contacts whose preferred language is Spanish
Thank you
All information provided in this publication is for informational and educational purposes only, and in no way is any of the content contained herein to be construed as financial, investment, or legal advice or instruction. Guaranteed Rate does not guarantee the quality, accuracy, completeness or timelines of the information in this publication. While efforts are made to verify the information provided, the information should not be assumed to be error-free. Some information in the publication may have been provided by third parties and has not necessarily been verified by Guaranteed Rate. Guaranteed Rate its affiliates and subsidiaries do not assume any liability for the information contained herein, be it direct, indirect, consequential, special, or exemplary, or other damages whatsoever and howsoever caused, arising out of or in connection with the use of this publication or in reliance on the information, including any personal or pecuniary loss, whether the action is in contract, tort (including negligence) or other tortious action.
Guaranteed Rate, Inc.; NMLS #2611; 3940 N Ravenswood, Chicago, IL 60613; 866-934-7283. For licensing information visit nmlsconsumeraccess.org. Equal Housing Lender. Conditions may apply. • AZ: 14811 N. Kierland Blvd., Ste. 100, Scottsdale, AZ, 85254, Mortgage Banker License #0907078 • CA: Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act • CO: Regulated by the Division of Real Estate • GA: Residential Mortgage Licensee #20973 • MA: Mortgage Lender & Mortgage Broker License #MC2611 • ME: Supervised Lender License #SLM11302 • NH: Licensed by the New Hampshire Banking Department, Lic #13931-MB • NJ: Licensed by the N.J. Department of Banking and Insurance • NY: Licensed Mortgage Banker - NYS Department of Financial Services • OH: MB 804160 • OR: Licensed and Regulated by the Department of Consumer and Business Services • PA: Licensed by the Pennsylvania Department of Banking and Securities • RI: Rhode Island Licensed Lender • WA: Consumer Loan Company License CL-2611