Divei Prime Brand Manual

Brand Manual A visual idendity guide for

Creation Date December 2020 Issue 01 of the Corporate Design Manual

Brand Guidelines and Templates

Created for DIVÉI PRIME

Designed by GOOSEART.IT

DESIGN | GooseArt.it

Welcome to DIVÉI PRIME Foreword by the Founder

All began, when one family member, the older son Daniel, started to work for a blockchain-based startup.

The elder generation, which is active in project development for two decades, had a very careful stance towards these “digital tokens” at first.

But life goes on.

Opinions evolve, and by mid-2020, two generations started to work on the creation of a tokenization platform.

It was born an institution designed to facilitate a new way of financing projects and companies while also giving room to more conservative investors, allowing them to get comfort with respect to digital token investments.

In other words, to unite the best of two worlds.

DIVÉI PRIME coinage a.s. was established by a group of trusted specialists consisting of both young and more experienced adults, all of them experts in their areas of specialization.

That is how our adventure has started.

Heinz Sittler, Founder

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3

Brand Manual Table of Contents 05

Introduction Company Values, Mission and Culture

06

Logo Specs Construction,

The established world is changing, it is time to

Clear Space Placement

13

Grid Examp,es

18

technology changes with the

Typography Style Paragraph Style

25

Iconography Icon Style Icon Set

30

Color System Primary Colours Text Colours

lessons of yesterday in mind.

Typography Font Families

build tomorrow embracing all

Grid Systems

Accent Colours Color Ratio

37

Stationery

48

Social Media Guidelines Rules of Engagement

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51

Downloads & Impress

53

Contact Details

4

Introduction Company Values, Mission and Culture Our corporate identity represents DIVÉI PRIME and this is how we show our image to the audience. It’s as important as the products and services we provide. Our identity is shown in our work, products, logos, advertising, brochures, and presentations — everything that represents us. Because the DIVÉI PRIME brand cannot be compromised, this guide has been created to provide all the specifications we need to maintain its integrity. The following guidelines are not meant to limitate, but to support, the creative process and following them is a necessary step to represent DIVÉI PRIME cohesively to the audience. We have tried to provide guidelines that are easy to follow; whenever questions arise, look for more information on the web or contact DIVÉI PRIME Marketing (see contact page). Changes to this guide might be provided periodically, so be sure to keep your files up to date whenever new information is sent. Thank you in advance for your help in following these simple rules.

DIVÉI PRIME VALUES

OUR MISSION

DIVÉI PRIME values are simply reflecting the spirit of a

Our mission is to unite the best of both the established

unique team set. The team is made of two generations nour-

world and the blockchain world to boost investments and

ishing and learning from each other. This comes with natural

leverage revenues.

debates always conducted in harmony as these two generation values are naturally:

THE COMPANY CULTURE

INGENUITY

Our company culture leans in the purpose of DIVÉI PRIME to

We all believe that where Creativity encounters Experience,

unite and bridge over two worlds and two generations.

innovative solutions materialize.

Our values share across the board are guardrails to our

INDEPENDENCE

behavior.

We all know that where Mutual Respect grants Freedom of

In DIVÉI PRIME we cherish participations and contributions

choice, investment becomes fully flexible.

from all sides. We create a positive and natural culture of

INTEGRITY We all are aware that Ethical Behavior gives Solid Ground to trust, thus investing can be done confidently.

leadership and mentoring.

We make sure our employees are comfortable collaborating with colleagues at all levels. We encourage one-on-one meetings between various roles and teams. We challenge, we learn, we grow.

Divéi Prime | Brand Manual | diveiprime.com

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Uniting the best of two worlds Logo Divéi Prime | Brand Manual | diveiprime.com

6

Corporate Logotype Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

The DIVÉI PRIME Corporate Logo comprises two elements,

To ensure accurate and consistent reproduction of the logos,

the logo symbol and logo type. The Logo Symbol is a

never alter, add to or attempt to recreate the logos.

powerful image evoking the culture of design services the connection between the strength of communication and the different points that influence.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Regular and has also been chosen to compliment and balance perfectly with the logo Pictogram.

The corporate logo is presented through the use of colour as well as shape and form. The two Logo Colours are Blue and white. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international standards as shown in the colour palette section.

Incorrect use of the DIVÉI PRIME logos compromises the

Always use the approved digital work available from DIVÉI PRIME Marketing Department (Marketing@diveiprime.com).

You may only use the DIVÉI PRIME pictogram or logos if you have obtained prior approval from DIVÉI PRIME Marketing Department and your use complies with these guidelines.

THE WATERMARK The watermark of DIVÉI PRIME is the pictogram (secondary logo) used without the frame and with the opacity of 10%.

It is allowed only as a decorative element in the letterhead (page 32) in the business card (page 33) and in the company envelope (page 34). There is no size limitation for the watermark. The proportion, though, must always be intact.

Watermark

integrity and effectiveness of the brand.

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Logotype

DIVÉI PRIME LOGO ELEMENTS

Secondary Logo ”Pictogram”

Single Logotypes

Primary Logo “Full Logotype”

PRIMARY LOGO

SECONDARY LOGO

Carefully chosen for its modern and yet

Consists of a powerful design element

refined, highly legible style, which has been

evoking the elegance, the complexity and the

further enhanced by the use of upper case

modernity of Divei Prime services surround-

letters in gray tone of the chosen corporate

ed by a square frame that resembles the core

color.

element of the brand: Noah’s Ark painting.

The font used to create the logotype is

The primary version is the dark logo used on

Montserrat in Regular weight.

white backround. For darker backrounds you will find an alternatives in this manual.

Versions

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POSITIVE VERSION

NEGATIVE VERSION

Used when the backround color is light colored.

Used when the backround color is dark colored.

8

Logo Construction, Clear space and computation It is important to keep corporate marks clear of any other graphic elements.

To preserve the DIVÉI PRIME logo’s integrity,

been established around the corporate mark. This

always maintain a minimum clear space around it.

exclusion zone indicates the closest any other

This clear space isolates the logo from competing

graphic element or message can be positioned in

graphic elements such as other logos, copy, pho-

relation to the mark.of the the symbol itself and

tography or background patterns that may divert

our company name – they have a fixed relation-

attention. To regulate this, an exclusion zone has

ship that should never be changed in any way.

Clear space

DEFINITION

x

x

x

x

x

Whenever you use the logo, it should be surrounded with clear space to ensure that its visibility and impact are not affected. No graphic elements of any kind should invade this zone.

x

MINIMUM SIZE

COMPUTATION The Clearspace is measured by the height and the width of the pictogram frame logo all around it.

(Clearspace = Height X*2).

x

x

Minimum pictogram size is 6 mm in height and minimum full logo size is 4

x

mm in height. Please do not use less x

x

than this size to make sure that it will be correctly visualized.

x Divéi Prime | Brand Manual | diveiprime.com

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x

x

Construction & Logo minimum size

4mm

6mm

Logo Background

Dos and Don’ts

PLEASE READ CAREFULLY THE LOGO DOS AND DON’TS Do not place the logo type on 2 lines Do not invert the logo symbol Do not alter the logo symbol Do not alter the logo type style Do not change the size relationship between the logo symbol and logo type Never change the proportions of the logo vertically or horizontally or alter its appearance

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Logo Placement Guidelines Primary & Secondary Logo Placement Rules

Primary Logo

The DIVÉI PRIME primary logo should always* appear in the top left corner, in its primary color, on a white background. Consistent placement in this location on marketing material helps build awareness of the brand. (*Exceptions apply in case of cover pages, website banners, headlines, rollups, and in all the designs where the background cannot be white).

If the logo cannot be placed in the top left corner, an acceptable alternative placement is the top right corner. When the Logo is on the to right corner the pictogram is not allowed because the balance of the composition will be affected (fig. E).

Watermark

Please remember to apply the Clear space rules. Clear Space is equal to one time the height of the pictogram (marked with an “X”) surrouinding the logo as illustrated in the diagram (page 8).

Be sure to maintain a consistent clear space around all edges.

Figure A

The pictogram (secondary logo) instead should always be used as a complementary logo to reinforce the primary logo.

On official documents it can be placed in footers or as a watermark with 10% opacity on the bottom right corner (fig. A).

Secondary Logo

The pictogram (secondary logo) can be used alone when it serves as watermark (page 6) or in ppt content slides on the top right corner where possible, due to its compact size (fig. B,D &F), and in the back cover of brochures/ppt presentations and contact pages as the closing logo (fig. C).

The primary and the secondary version of the logo when used in the same page must placed in opposite corners. The primary

Figure B

always on top and the secondary always at the bottom (fig. A).

Divéi Prime | Brand Manual | diveiprime.com

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Correct Logo Placement Logo Placement

EXAMPLES To place the Divéi Prime logo in the correct way please use one of the approved styles that are shown on the right. To place the Divéi Prime logo in other ways is not allowed.

PARAMETERS Logo Placement Example

Figure C

Figure E

Figure D

Figure F

297 x 210mm DIN A4

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Grid Systems Divéi Prime | Brand Manual | diveiprime.com

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Grid Systems Grids are tools for organizing space, text, images, and any other element placed in a design. Grids add structure to a design.

They lead to rational standardized systems that help the audience absorb the information we’re trying to communicate.

The Grid System

EXPLANATION Grids offer a guide to the placement of information and help generate visual hierarchy. They promote rhythm and consistency in a design and help you develop relationships between elements based on rational proportions.

Grid units, fields, rows, columns, gutters, and other parts of the grid are based on geometric and natural proportions.

Grids are about ratios like 2:3 and 1:1.618. They aren’t created from arbitrary numbers. These proportional relationships lead to rhythm and structural harmony in your layout.

PARAMETERS Example 12 column Grid System for DIN A4 297 x 210mm

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Vertical Grid Systems Mixed A4 Portrait Grid System

Divéi Prime | Brand Manual | diveiprime.com

Example Grid System for DIN A4 297 x 210mm 2 columns

Example Grid System for DIN A4 297 x 210mm 3 columns Mixed

Example Grid System for DIN A4 297 x 210mm 4 columns

Example Grid System for DIN A4 297 x 210mm 5 columns

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Grid Systems Models Portrait Grid System Examples

Divéi Prime | Brand Manual | diveiprime.com

Example Grid System for DIN A4 297 x 210mm 3 Columns

Example Grid System for DIN A4 297 x 210mm 2 Columns Mixed

Example Grid System for DIN A4 297 x 210mm 6 Columns

Example Grid System for DIN A4 297 x 210mm 2 Columns

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Screen Grid Systems Landscape 16:9 Grid System for Powerpoint Grid Example 1

Grid Example 2

LANDSCAPE GRID SYSTEM EXAMPLES This shows an approved layout with a typography grid for a 16:9 Screen of DIVÉI PRIME. This will be used for Company presentations in Powerpoint or Keynote.

Grid Example 3

Grid Example 4

Grid Example 5

Grid Example 7

Grid Example 8

Grid Example 9

Divéi Prime | Brand Manual | diveiprime.com

Grid Example 6

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Typography Divéi Prime | Brand Manual | diveiprime.com

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Corporate Typography The corporate Font Families and typography

Typography plays an important role in communicating

Although in lowercase, Montserrat, has a nice large

an overall tone and quality. Careful use of typography

x-height and a lot more character than Arial or

reinforces our personality and ensures clarity and

Helvetica we felt the need to introduced a second font

harmony in all DIVÉI PRIME designs.

to be used exclusively for the copy: Open Sans.

We have selected Montserrat as primary font, Mont-

It is a humanist sans serif typeface designed by Steve

serrat is a geometric sans-serif typeface that has

Matteson, Type Director of Ascender Corp.

subtle optical adjustments. The result is a sans serif family with multiple versions and multiple possibilities, both in the editorial and corporate realm. It is designed by Argentinian designer Julieta Ulanovsky

Open Sans is designed with an upright stress, open forms and a neutral, yet friendly appearance. It is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letter

The Montserrat family is envisioned with 18 type

forms therefore this font is used mainly for all copy

styles & weights, with uprights and italics.

and descriptions. The complementary font is recom-

Montserrat really shines for short pieces of all caps and the geometric simplicity of the letters.

Montserrat is recommended mainly for headlines, main titles, subtitles, paragraph titles and figures.

Divéi Prime | Brand Manual | diveiprime.com

mended for all usage as it creates feeling of trust.

This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets.

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Monserrat Font Specs Languages Supported

Afrikaans, Albanian, Asturian, Asu, Azerbaijani, Basque, Belarusian, Bemba, Bena, Bosnian, Breton, Bulgarian, Catalan, Chechen, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusii, Hawaiian, Hungarian, Icelandic, Igbo, Inari Sami, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kazakh, Kikuyu, Kinyarwanda, Kyrgyz, Lakota, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Mongolian, Morisyen, North Ndebele, Northern Sami, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Ossetic, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Russian, Rwa, Sakha, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Serbian, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Tajik, Tatar, Teso, Tongan, Turkish, Turkmen, Ukrainian, Upper Sorbian, Uzbek, Vietnamese, Vunjo, Walser, Welsh, Western Frisian, Wolof, Yoruba, Zulu.

Script Glyph count Weights used Special characters

Cyrillic, Latin 1946 per weight.

Light, Italic, Regular, Bold, Black.

A B CDEFGHI JK LMN OP QR S T U V W X Y Z ab cdef ghijk lmnop qr s tu v w x y z ! ?¿ ¡ . , : ; …- – — ( )[ ] / | \ & @“ ” ‘ ’·„ ‚« » § •¶† ‡ © ®™ $ £€ ¥ 12 3 4 5 6 78 9 0 ¢ %‰ ¤ ª º # °<+=−×÷> àáâãäåāăąǻæǽ çćĉċčďđè é ê ë ē ĕ ė ę ě ĝğġģĥħìí î ï ī ĭ įij ĵ ķ ļľ ĺ ł ŀ ñńņňŋ ò ó ô õ ö ø ŏ ő ō ǿ œ ŕŗř ś ŝ ş š ș þ ţ ť t ŧ țùúûüũŭůűųū ŵ ẁ ẃ ẅ ý ŷ ÿ ỳ ž ź ż À Á Â Ã Ä Å Ā Ă Ą Ǻ Æ ǼÇĆĈĊČĎ ĐÈÉÊËĒĔĖĘĚĜĞĠĢĤĦ ÌÍ Î Ï Ī ĬĮIJĴĶ ĻĽĹŁĿ ÑŃŅŇŊ Ò Ó Ô Õ Ö Ø Ŏ Ő Ō Ǿ ŒŔŖŘŚ Ŝ Ş Š ȘÞŢ Ť T Ŧ Ț ÙÚÛÜŨŬŮŰŲŪŴ Ẁ Ẃ Ẅ Ý Ŷ Ÿ Ỳ Ž Ź Ż

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Glyphs Designer:

PRIMARY FONT

Julieta Ulanovsky

Montserrat

Bold

Regular

Figures

Characters

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Open Sans Font Specs Languages Supported

Afrikaans, Albanian, Asu, Bashkir, Basque, Belarusian, Bemba, Bena, Bosnian, Breton, Bulgarian, Catalan, Cebuano, Chechen, Chiga, Chuvash, Colognian, Cornish, Corsican, Croatian, Czech, Danish, Dutch, Embu, English, Erzya, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Guarani, Gusii, Hungarian, Icelandic, Ido, Inari Sami, Indonesian, Interlingua, Irish, Italian, Javanese, Jju, Jola-Fonyi, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kazakh, Kikuyu, Kinyarwanda, Kurdish, Kyrgyz, Latvian, Lithuanian, Lojban, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Maori, Meru, Mohawk, Mongolian, Morisyen, North Ndebele, Northern Sami, Northern Sotho, Norwegian Bokmål, Norwegian Nynorsk, Nyanja, Nyankole, Occitan, Oromo, Ossetic, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Russian, Rwa, Sakha, Samburu, Sango, Sangu, Sardinian, Scottish Gaelic, Sena, Serbian, Shambala, Shona, Slovak, Slovenian, Soga, Somali, South Ndebele, Southern Sotho, Spanish, Swahili, Swati, Swedish, Swiss German, Taita, Tajik, Taroko, Tatar, Teso, Tsonga, Tswana, Turkmen, Ukrainian, Upper Sorbian, Vietnamese, Vunjo, Walloon, Walser, Welsh, Western Frisian, Wolof, Xhosa, Zulu

Script Glyph count Weights used Special characters

Cyrillic, Latin 1946 per weight.

Light, Italic, Regular, Bold, Extrabold.

A B C D EF G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuv w x y z ! ?¿ ¡ . , : ;…- – — ( ) [ ] /|\ & @ “ ” ‘ ’·„ ‚« »§ • ¶† ‡ © ®™ $ £€ ¥12 3 4 5 67 8 9 0 ¢% ‰ ¤ ª º # °<+ = −×÷> à á â ã ä å ā ă ą ǻ æ ǽ ç ć ĉ ċ č ď đ è é ê ë ē ĕ ė ę ě ĝ ğ ġ ģ ĥħ ì í î ï ī ĭ įij ĵ ķ ļ ľ ĺ ł ŀ ñńņňŋòóôõöøŏőōǿœŕŗřśŝşšșþţ ť t ŧ țùúûüũŭůűųūŵ ẁ ẃ ẅ ý ŷ ÿ ỳ žźż À Á Â Ã Ä Å Ā Ă Ą Ǻ Æ Ǽ ÇĆĈĊČ Ď Đ ÈÉÊËĒĔĖĘĚ Ĝ Ğ Ġ Ģ Ĥ Ħ Ì Í Î Ï ĪĬĮIJ ĴĶ Ļ Ľ Ĺ Ł Ŀ Ñ ŃŅŇŊ Ò Ó Ô Õ Ö Ø Ŏ Ő Ō Ǿ ŒŔ Ŗ Ř Ś Ŝ Ş Š Ș ÞŢ Ť T Ŧ Ț Ù Ú Û Ü ŨŬŮŰŲŪ Ŵ Ẁ Ẃ Ẅ Ý Ŷ Ÿ Ỳ Ž Ź Ż

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Glyphs Designer:

SECONDARY FONT

Steve Matteson

Open Sans

Bold

Regular

Figures

Characters

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Typography Styles Typo and Text Hierarchy Typographic hierarchy

Caption

is an organizing system

Divéi Prime Open Sans Regular 8 pt Type / 12 pt Leading

for establishing order in a set of data.

It uses typography rules – font size, spacing, and

Copy

Divéi Prime Open Sans Regular 10 pt Type / 16 pt Leading

weight – to create a hierarchical and visual division in the page to guide the users while reading specific sets

Paragraph Titles

of content.

DIVÉI PRIME Montserrat Bold - Capital Letters 12pt Type / 18pt Leading

By using different sizes, shapes and blocks of text, marketers can highlight sections and

Subtitles

direct the user’s eye

Divéi Prime Montserrat Regular - Title Case 20pt Type / 20pt Leading

towards them.

Here follow some of the most common styles for DIVÉI PRIME

Headlines

layouts.

Divéi Prime Montserrat Bold - Title Case 34pt Type / 30 pt Leading

Main Titles

Divéi Prime Montserrat Black - Title Case 44 pt Type / 40 pt Leading

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Iconography Divéi Prime | Brand Manual | diveiprime.com

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Paragraph Style Paragraph construction rules

Title Here

Montserrat Bold 34pt Leading 30pt Clear Space 35pt

Subtitle Here

Montserrat Medium 18pt Leading 26pt

Clear Space 15pt

PARAGRAPH TITLE

Montserrat Bold | Size 12pt | Leading 18pt | 6pt space after

This is the Copy. Oak Island sits off the coast of Nova Scotia just north of the 45th parallel, the halfway point between the equator and the North Pole, about forty-five miles southwest of Halifax. It’s almost a mile long and not quite a half mile wide at its broadest point, narrowing to only a little more than a thousand feet at its sunken center, which is filled mostly with swamp and marsh.

Open Sans Regular | Size 10pt | Leading 16pt | 6pt space after

The island is commonly described as peanut shaped, but when I’ve looked at it from above I’ve always seen a baby elephant, mainly because of the curve of an incipient trunk that protrudes from its east end, wrapping around the southern shore of a compact, crescent-shaped bay that was once known as Smuggler’s Cove.

Clear Space 30pt

Montserrat Light 9pt Leading 12pt Clear Space among icons 30pt Basic Paragraph 9pt light | 12pt leading | 6pt space after

Divéi Prime | Brand Manual | diveiprime.com

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Iconography DIVÉI PRIME Icon Style EXPLANATION Iconography supports the identification, description, and the interpretation of the content through pictograms.

The subjects depicted, the style of the compositions and the accuracy of the details is intended to be minimal.

The design style chosen is a rounded thin outline with 0,5 pt stroke.

The amount of details is really low to make the icons perform their function while remaining subtle in the layout.

You can use the approved icon set for your print and web design development.

If you need additional icons please contact your designer to create new icons keeping the consistency in the design style.

Icons are available in different file formats: eps | .png | .svg

Icon 50%

Icon 75%

Divéi Prime | Brand Manual | diveiprime.com

Icon 100%

Icon 150%

Icon 175%

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Iconography Icons Set

User

Shield

Search

Document

Home

Money

Money 2

Wallet

Safe

Certificate

Network

Trust

Bag

Community

Token

See

Hide

Locked

Open

Empty Bin

Delete

Increase

Decrease

Tokens Wallet

ID

Divéi Prime | Brand Manual | diveiprime.com

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Iconography Icons Set

User

Shield

Search

Document

Home

Money

Money 2

Wallet

Safe

Certificate

Network

Trust

Bag

Community

Token

See

Hide

Locked

Open

Empty

Delete

Increase

Decrease

Tokens Wallet

ID

Divéi Prime | Brand Manual | diveiprime.com

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Color Palette Divéi Prime | Brand Manual | diveiprime.com

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Divéi Prime | Brand Manual | diveiprime.com

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Primary Color Primary Color

EXPLANATION The color palette has been developed, to com-

P1.

PRIME BLUE CMYK : 89 70 37 28

prise the “One Voice” color scheme. Consistent

RGB : 46 67 98

use of these colors will contribute to the cohesive

Hex

and harmonious look of DIVÉI PRIME brand identi-

: #2E4362

ty across all relevant media.

Primary colors should be used widely, as pillar of the primary color palette, in a proportion of 70% of the full composition space in each design piece.

DIVÉI PRIMEs’ official primary color is called Prime Blue. This color has become a recognizable identifier for the DP company. Use it as the dominant

80%

60%

40%

20%

color element for all internal and external visual presentations of the company.

You are also allowed to use shades of Prime Blue where applicable (illustrations, graphs & charts).

These shades are created by reducing of 20% the tint of Prime Blue Check with your designer or printer when using the corporate colors in different design formats, in

SHADE 80%

SHADE 40%

CMYK : 71 56 30 23

CMYK : 35 28 15 12

RGB : 82 93 121

RGB : 164 164 181

Hex

Hex

: #525D79

: #A4A4B5

order to keep consistency with this brand manual.

Divéi Prime | Brand Manual | diveiprime.com

SHADE 60%

SHADE 20%

CMYK : 53 42 23 17

CMYK : 18 14 8 6

RGB : 122 126 149

RGB : 207 207 216

Hex

Hex

: #7B7E95

: #CFCFD8

32

Text Palette Correct Logo Placement

T1.

DARK TITLE

TEXT COLORS

CMYK : 0 0 0 95

Black and grey are particularly versatile because

RGB : 46 45 44

of their wide range of undertones.

Hex

Paragraph titles when in white background

: #2E2D2C

should always be in Dark Title or Prime Blue.

T2.

DEEP GREY

Deep gray has soft blue undertones and is

CMYK : 17 0 0 80

surprisingly versatile, working perfectly as the

RGB : 75 82 86 Hex

: #4B5256

body copy color.

Text grey gives you a valid alternative to deep grey, especially when using heavier font weights.

T3.

TEXT GREY CMYK : 17 0 0 50 RGB : 135 148 155 Hex

T4.

: #87949b

BOX GREY

Box grey is a great choice for backgound dividers or box elements, a bit more visible than white.

Check with your designer or printer when using the corporate colors in different design formats, in order to keep consistency with this brand manual.

CMYK : 6 4 5 0 RGB : 243 243 242 Hex

: #F3F3F2

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33

Print Color Palette Accent colors for print

A1.

PURPLE

DEEP PRINT TONES

CMYK : 93 95 27 19

The print accent colors are extracted from the

RGB : 56 42 98

Noah’s Ark painting, foundation of the identity

Hex

of DIVÉI PRIME. They are complementary to our

: #382A62

primary color, but are limited in the usage in the

A3.

VELVET BLUE CMYK : 85 70 20 5 RGB : 64 81 137 Hex

A4.

: #405189

GREEN

print designs.

Accent colors should be used sparingly, to accent and support the primary color palette, in no more than 25% of the space in each print design project.

These accent colors can be used in iconography, shapes, figures, charts & graphs.

CMYK : 63 33 83 19 RGB : 100 123 66 Hex

A5.

: #647B42

RED CMYK : 18 94 82 5 RGB : 195 43 47 Hex

A5.

: #C32B2F

DARK YELLOW CMYK : 13 49 86 3 RGB : 216 141 53 Hex

: #D88D35

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34

Digital Color Palette Accent colors for digital use

A1.

LIGHT PURPLE

LIGHT COLOR TONES

CMYK : 52 51 6 10

The print accent colors are extracted from the No-

RGB : 132 121 169

ah’s Ark painting, foundation of the identity of DIVÉI

Hex

PRIME.

: #8479A9

The digital accent color palette is complementary to

A2.

CELESTE CMYK : 51 38 16 2 RGB : 140 149 181 Hex

A3.

: #8C95B5

LIGHT GREEN

our primary color. Their use is limited only to digital design.

They are perfect in combination with the print color palette darker tones for illustrations to create color shading or gradients. Besides the illustrations, these accent colors should be used sparingly, to accent and support the primary color palette.

CMYK : 57 15 63 1 RGB : 126 172 120 Hex : #7EAC78

Their amount should not exceed 20% of the space in each design project.

The digital color palette can be used for website

A4.

LOBSTER CMYK : 7 65 40 1

elements, buttons, iconography, shapes, figures, charts & graphs.

RGB : 226 118 124 Hex

A5.

: #E2767C

OCRA CMYK : 2 26 49 0 RGB : 248 200 143 Hex

: #F8C88F

Divéi Prime | Brand Manual | diveiprime.com

35

Color Palette Ratio

50%

PRIME BLUE #2E4362

80% #525D79

DARK YELLOW #D88D35

60% #7B7E95

RED #C32B2F

PRIMARY color

40% #A4A4B5

GREEN #647B42

20% #CFCFD8

BLUE #405189

PURPLE #382A62

15% PRIMARY color Shades

20% Accent color

OCRA #F8C88F

LOBSTER #E2767C

DARK TITLE #2E2D2C

Divéi Prime | Brand Manual | diveiprime.com

DEEP GREY #4B5256

LIGHT GREEN #7EAC78

CELESTE #8C95B5

TEXT GREY #87949B

LIGHT PURPLE #8479A9

BOX GREY #F3F3F2

∞

Text color palette

36

Stationery Divéi Prime | Brand Manual | diveiprime.com

37

Stationery Print Brand Material Stationery design usually consists of Paper, office supplies, letterheads, writing equipment, business cards, cases, and other similar items. The goal of having a proper branding throughout the company is to emphasize Divéi Prime professionalism and reliability through tailored product, marketing & communication elements.

Divéi Prime | Brand Manual | diveiprime.com

38

Stationery Letterhead This shows the approved layouts with the primary elements of the DIVÉI

From:

PRIME stationery system

Divei Prime Address line 1

for the letterheads.

Address line 2, City, ZIp code, Country phone: 123 456 789 email: info@diveiprime.com web: www.diveiprime.com

To:

PARAMETERS Dimensions 210 x 297 mm

Name Lastname Position Address line one, Address line two, City Zip code phone: +1 234 567 890 email: email@company.com

Weight 90g/m Uncoated white

XX.XX.XXXX (Date goes here) Dear Name,

Print CMYK

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce congue interdum eturpis urna, rutrum nec magna sit amet, bibendum condimentum orci. Curabitur pretium diam ex ut congue dui urna placerat risus, ac aliquet lacus finibus ut.

Mauris tempor felis eu risus vulputate viverra. Aenean vel lacus viverra odio ing elit. Mauris consequat porta tellus id viverra. Donec condimentum, mauris porttinisi. In tempus ipsum id consectetur imperdiet. Suspendisse condimentum ante eu orci tempus, semper euismod augue rhoncus. Morbi lacus eros, auctor sed metus vel, suscipit consequat mauris. Curabitur id leo eros. Suspendisse pulvinar nisl ac nisl varius, vel tristique leo vulputate.

USAGE The letterheads will be used

Pellentesque ut nulla porttitor, consequat eros a, viverra est. Donec nec diam quis nunc sodales tristique sed vitae sem. Phasellus auctor tristique quam, quam ligula nec lacus. Sed facilisis eu mi et tincidunt. Aliquam posuere ante massa, quis rhoncus metus porta eu. Donec finibus erat ut mattis pharetra. Nunc malesuada sit amet velit eu bibendum.

Yours sincerely

for all official contact and communication of DIVÉI PRIME. Insert the message of DIVÉI

Daniel SItter

PRIME into the letterhead and send your documents throughout the world.

Divéi Prime | Brand Manual | diveiprime.com

Address | Line 1 address

Phone number 1

email: info@diveiprime.com

Line 2 Address, Country

Phone number 2

web: diveiprime.com

39

Divéi Prime | Brand Manual | diveiprime.com

40

Stationery Business Cards This shows the approved layouts with the primary elements of the DIVÉI PRIME stationery system for business cards.

QR code goes here

Name Lastname Manager +420 123 456 789 email.address@diveiprime.com www.diveiprime.com

Business Card Backside

Business Card Frontside

PARAMETERS

USAGE

Dimensions 75 x 43 mm

The business cards will be used for all official contact and communication of DIVÉI PRIME.

Weight 400g/m Uncoated white

Place your data into the DIVÉI PRIME business cards and feel free to give them to your customers and partners.

Print CMYK

Divéi Prime | Brand Manual | diveiprime.com

41

Divéi Prime | Brand Manual | diveiprime.com

42

Stationery The Company Envelope This shows the approved layouts with the primary elements of the DIVÉI PRIME stationery system for the front- and backside of the corporate envelopes.

DIVÉI PRIME Address Line 1 Prague, Czech Republic

OFFICES Address Line 1 Prague, Czech Republic

TELEPHONE +420 123 456 789

PARAMETERS

EMAIL info@diveiprime.com

Dimensions 210 x 105 mm www.diveiprime.com

Weight 85g/m Uncoated white

Envelope Frontside

Print CMYK

USAGE The envelope will be used for all official contact and communication of DIVÉI PRIME. Insert the DIVÉI PRIME letterhead and send your documents throughout the world.

Envelope Backside

Divéi Prime | Brand Manual | diveiprime.com

43

Divéi Prime | Brand Manual | diveiprime.com

44

Stationery Presentation Folder This shows the approved layouts with the primary elements of the DIVÉI PRIME stationery system for Paper Folders.

Folder Cover

Folder Inside

PARAMETERS

USAGE

Dimensions 229 x 305 mm

The presentation folder will

Weight 400g/m Uncoated white

be used for all official contact and communication of DIVÉI PRIME. Insert the informational documents what you will give away and do not forget to

Print CMYK

Divéi Prime | Brand Manual | diveiprime.com

include a business card.

45

Divéi Prime | Brand Manual | diveiprime.com

46

Email Signature Signature Design & Parameters This shows the approved layouts with the primary elements of the DIVÉI PRIME

Daniel Sitter, M.Sc

stationery system for the

Manager

email signature

+420 603 200 087

140px

d.sitter@divewww.diveiprime.com

PARAMETERS Dimensions 600px width 140px height

250px

350px

Colours Prime Blue Box Grey

Font Name: Montserrat Semibold 13pt Position: Montserrat Light 8pt Contact info: Montserrat Regular 9pt Icon size 10-15px

USAGE For desktop users, the industry standard email signature size is about 650px, but we recommend that you use the slightly smaller dimension of 600px wide. This will make it a lot easier to create a clean email signature design that won’t have its edges cropped.

Divéi Prime | Brand Manual | diveiprime.com

47

Presentation Screens This shows the approved layouts with the primary elements of the DIVÉI PRIME presentation system for powerpointslides

PARAMETERS Dimensions 1920px width 1080px height Colours Prime Blue Accent Orange

Font Titles: Montserrat Bold Figures: Montserrat Black Body copy: Open Sans Regular Icon size 10-15px

USAGE For desktop users, the industry standard ppt size is about 1920x1080px. This will make to optimize the space in the slide and create a clean presentation design that wil look elegant and modern.

Divéi Prime | Brand Manual | diveiprime.com

48

Reports LOREM IPSUM SMALL TITLE

Lorem Ipsum Dolor

This shows the approved layouts with the primary

consectetur adipiscing elit Integer laoreet seder ipsum sit amet elementum Nunc vitae nisi sagittis mattis tincidunt magna. Sed sit amet tristique elit. Maecenas pulvinar tempor bibendum. Donec

elements of the DIVÉI PRIME reporting system for project presentations

PROJECT NAME PARAMETERS

ut justo ac urna luctus maximus. Nulla sem elit, tempor in pharetra vel, faucibus a urna.

REPORT

Donec eleifend fermentum felis ac bibendum.

Suspendisse arcu urna, porttitor sed bibendum eu, viverra et nulla laoreet, dignissim scelerisque.

urabitur lorem nisi, pharetra finibus dictum

Cras varius, dui nec vulputate vestibulum, lorem

commodo ligula.

eros malesuada dui, laoreet interdum justo arcu.

Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc. Nunc ac lacinia dui, a sollicitudin nibh. Quisque consectetur pretium lacinia.

nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Etiam nec consectetur lorem.

Donec consectetur laoreet metus, non sodales ligula pharetra in. Integer lacinia arcu sapien, id gravida mauris eleifend eu. Maecenas sapien orci, blandit id finibus vel, commodo ut diam. Praesent viverra tortor non nunc lobortis, vitae posuere massa dapibus.

Sed a quam urna. Aliquam erat volutpat. Duis in dui ut lorem varius maximus ut et erat. Suspendisse posuere placerat lorem, nec lobortis arcu con-

Dimensions 210 x 297 mm Project name here

Colours Prime Blue Accent of choice

vallis auctor.

LOREM IPSUM Nulla pharetra tempus ex sed laoreet. Proin

Token picture here

Lorem Ipsum

Project subtitle brief description goes here. 2 max 3 lines

Lorem Ipsum

Lorem Ipsum

Lorem ipsum dolor siter amet, consectetur adipiscing elites.

Nunc ac laoreet nisi. Donec eget enim cursus, interdum sem eget

Lorem ipsum dolor siter amet, consectetur adipiscing elites.

Nunc ac laoreet nisi. Donec eget enim cursus, interdum sem eget

Lorem ipsum dolor siter amet, consectetur adipiscing elites.

Nunc ac laoreet nisi. Donec eget enim cursus, interdum sem eget

Donec none laoreet augue.

In habitasse platea dictumst.

Donec none laoreet augue.

In habitasse platea dictumst.

Donec none laoreet augue.

In habitasse platea dictumst.

Contact info lines Phone: + 4 055 2500 2507 Email: company@domen.com 050

Report Lorem Ipsum Title | Divéi Prime

Paper 90g/m Uncoated white

Type Print & Digital

LOREM IPSUM SMALL TITLE

Lorem Ipsum Dolor consectetur adipiscing elit Integer laoreet seder ipsum sit amet elementum Nunc vitae nisi sagittis mattis tincidunt.

Graph here Table here

USAGE

The Challenge

The Reports will be used for all project descriptions and proposal of DIVÉI PRIME. Insert the valuable data and

EROS ESTO VARIUS ET ORNARE UT PHARETRA NEC ELITES PELLENTESQUE FINIBUS VELIT Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod

make sure to add a copyright statement and to choose the colors accordingly.

Client: General Electrics Inc.

Client Representative: Stewe Tompson

Project Status: Project Completed

050

Divéi Prime | Brand Manual | diveiprime.com

Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc. Nunc ac lacinia dui, a sollicitudin nibh. Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc. Nunc ac lacinia dui, a sollicitudin nibh.

LET'S DO GREAT THINGS

TOGETHER.

The Solution Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc.

CONTACT INFO

Ph: + 4 060 2500 2508

Offices@domen.com

New Jersey, 356205, Washington Districts

Ph: + 4 060 2500 2508

Info@thedomen.com

United States, 665765

Fx: + 4 055 2500

Sitedomain.ru

GreenSocks Design, 1252th Street

Quisque consectetur pretium lacinia. Sed a quam urna. Aliquam erat volutpat. Duis in dui ut lorem variuse maximus ut et erat.

Report Lorem Ipsum Title | Divéi Prime

50

Social Media Communication Divéi Prime | Brand Manual | diveiprime.com

52

Social Media Guidelines Introduction to Social Media Policy

Social media is changing the way we work,

They will evolve as new social networking tools

offering a new model to engage with customers,

emerge, so check back regularly to make sure

colleagues, and the world at large.

you’re up to date.

We believe this kind of interaction can help you

Participation in social interaction on behalf of DIVÉI

to build stronger, more successful business

PRIME is not a right but an opportunity, so please

relationships.

treat it seriously and with respect.

And it’s a way for you to take part in global

Please know and follow the DIVÉI PRIME Code of

conversations related to the work we are doing

Conduct. Failure to abide by these guidelines and

at DIVÉI PRIME and the things we care about.

the DIVÉI PRIME Code of Conduct could result in

These are the official guidelines for participating in social media for DIVÉI PRIME. If you’re an employee or contractor creating or

discipline up to and including termination.

Contact social.media@diveiprime.com for more information.

contributing to blogs, wikis, social networks, virtual

Please also follow the terms and conditions for any

worlds, or any other kind of social media, these

third-party sites.

guidelines are for you.

Divéi Prime | Brand Manual | diveiprime.com

53

Rules of Engagement 1. DISCLOSE

2. PROTECT

3. USE COMMON SENSE

Your honesty—or dishonesty—will be

Make sure all that transparency doesn’t

Perception is reality and in online social

quickly noticed in the social media envi-

violate DIVÉI PRIME’ confidentiality or

networks, the lines between public and

ronment. Please represent DIVÉI PRIME

legal guidelines for commercial speech—

private, personal and professional, are

ethically and with integrity.

or your own privacy. Remember, if you’re

blurred. Just by identifying yourself as an

online, you’re on the record—everything

DIVÉI PRIME employee, you are creating

on the Internet is public and searchable.

perceptions about your expertise and

If you make an endorsement or recom-

And what you write is ultimately your

about DIVÉI PRIME. Do us all proud.

mendation about DIVÉI PRIME’ products/

responsibility.

Add value:

Be transparent:

technologies, you must disclose that

Don’t tell secrets:

There are millions of words out there—

Never reveal DIVÉI PRIME classified or

make yours helpful and thought-provok-

confidential information. If you are post-

ing. Remember, it’s a conversation, so

ing your job description on LinkedIn, be

keep it real. Build community by posting

not enough per the FTC.

sure not to reveal confidential product

content that invites responses—then

information. If you’re unsure, check with

stay engaged. You can also broaden the

Be truthful:

DIVÉI PRIME PR or Global Communica-

dialogue by citing others who are writing

If you have a vested interest in something

tions Group. Off-limit topics include litiga-

about the same topic and allowing your

tion, non-published financials, and unre-

content to be shared.

you work for DIVÉI PRIME. If you do not have an “DIVÉI PRIME” handle, then use “#work4DIVÉI PRIME” in your postings.

Using a disclaimer in your bio or profile is

you are discussing, be the first to point it out and be specific about what it is.

leased product info. Also, please respect

Be yourself:

trade secrets. If it gives you pause—pause

Avoid unfair or deceptive advertising in

Stick to your area of expertise; only write

rather than publish.

any medium. Advertising must tell the

what you know. If you publish to a website outside DIVÉI PRIME, please use a

brand, trademark, copyright, fair use, and

Don’t slam the competition:

Don’t make claims:

truth and not mislead consumers.

A claim can be misleading if relevant in-

Play nice. Anything you publish must be

formation is left out or if the claim implies

true and not misleading, and all claims

something that’s not true. Pause rather

must be substantiated and approved.

than publish.

Don’t overshare:

Did you screw up?

Be up-to-date:

Be careful out there—once you hit

If you make a mistake, admit it. Be up-

If you are leaving DIVÉI PRIME, please

“share,” you usually can’t get it back. Plus,

front and be quick with your correction. If

being judicious will help make your con-

you’re posting to a blog, you may choose

tent more crisp and audience-relevant.

to modify an earlier post—just make it

disclaimer like this one: “The postings on this site are my own and don’t necessarily represent DIVÉI PRIME’ positions, strategies, or opinions.”

remember to update your employment information on social media sites.

Divéi Prime | Brand Manual | diveiprime.com

clear that you have done so.

54

Downloads & Impress Divéi Prime | Brand Manual | diveiprime.com

55

Downloads & Impress Design Items download links Throughout this guide we attempted to explain everything you need to know in order to successfully design and produce materials representing DIVÉI PRIME’s brand and products.

Naturally, questions will arise. When they do, first review the materials to see if the answer may lie in another area. If the information in this guide doesn’t answer your specific question, contact DIVÉI PRIME’s marketing for assistance.

We want to help you in every way possible to implement DIVÉI PRIME’s brand standards into your projects. For quick help and faster project development you will find below the download links to the several brand elements and original editable files. You will also find the complete Brand Manual as a PDF file.

To download the brand elements please click on the download button.

LOGO

ICONOGRAPHY

Web link

Web link

diveiprime.com/brand/logo.zip

diveiprime.com/brand/icons.zip

STATIONERY

BRAND MANUAL

Web link

Web link

diveiprime.com/brand/stationery.zip

diveiprime.com/brand/fullmanual.pdf

Divéi Prime | Brand Manual | diveiprime.com

56

Contacts Divéi Prime | Brand Manual | diveiprime.com

57

Contact

DIVÉI PRIME Chairman

Designed by

Heinrich Sittler

Gustavo Bonanno

Marketing Strategy Jemylia Raimbault E: Jemylia.Raimbault@diveiprime.com

E: gustavo@gooseart.it This Brand Manual is protected by international copyright laws.

Jon Laera

Reproduction and distribution of this Manual without written permission of the owner and creator is prohibited.

E: Jon.Laera@diveiprime.com

© 2021 DIVÉI PRIME s.r.o.

Communication

Divéi Prime | Brand Manual | diveiprime.com

58

DIVÉI PRIME Lesní 100, 252 28 Vonoklasy Prague, Czech Republic

WEB www.diveiprime.com

DESIGN www.gooseart.it