Brand Manual A visual idendity guide for
Creation Date December 2020 Issue 01 of the Corporate Design Manual
Brand Guidelines and Templates
Created for DIVÉI PRIME
Designed by GOOSEART.IT
DESIGN | GooseArt.it
Welcome to DIVÉI PRIME Foreword by the Founder
All began, when one family member, the older son Daniel, started to work for a blockchain-based startup. The elder generation, which is active in project development for two decades, had a very careful stance towards these “digital tokens” at first. But life goes on. Opinions evolve, and by mid-2020, two generations started to work on the creation of a tokenization platform. It was born an institution designed to facilitate a new way of financing projects and companies while also giving room to more conservative investors, allowing them to get comfort with respect to digital token investments. In other words, to unite the best of two worlds. DIVÉI PRIME coinage a.s. was established by a group of trusted specialists consisting of both young and more experienced adults, all of them experts in their areas of specialization. That is how our adventure has started.
Heinz Sittler, Founder
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Brand Manual Table of Contents 05
Introduction Company Values, Mission and Culture
06
Logo Specs Construction,
The established world is changing, it is time to
Clear Space Placement
13
Grid Examp,es
18
technology changes with the
Typography Style Paragraph Style
25
Iconography Icon Style Icon Set
30
Color System Primary Colours Text Colours
lessons of yesterday in mind.
Typography Font Families
build tomorrow embracing all
Grid Systems
Accent Colours Color Ratio
37
Stationery
48
Social Media Guidelines Rules of Engagement
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Downloads & Impress
53
Contact Details
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Introduction Company Values, Mission and Culture Our corporate identity represents DIVÉI PRIME and this is how we show our image to the audience. It’s as important as the products and services we provide. Our identity is shown in our work, products, logos, advertising, brochures, and presentations — everything that represents us. Because the DIVÉI PRIME brand cannot be compromised, this guide has been created to provide all the specifications we need to maintain its integrity. The following guidelines are not meant to limitate, but to support, the creative process and following them is a necessary step to represent DIVÉI PRIME cohesively to the audience. We have tried to provide guidelines that are easy to follow; whenever questions arise, look for more information on the web or contact DIVÉI PRIME Marketing (see contact page). Changes to this guide might be provided periodically, so be sure to keep your files up to date whenever new information is sent. Thank you in advance for your help in following these simple rules.
DIVÉI PRIME VALUES
OUR MISSION
DIVÉI PRIME values are simply reflecting the spirit of a
Our mission is to unite the best of both the established
unique team set. The team is made of two generations nour-
world and the blockchain world to boost investments and
ishing and learning from each other. This comes with natural
leverage revenues.
debates always conducted in harmony as these two generation values are naturally:
THE COMPANY CULTURE
INGENUITY
Our company culture leans in the purpose of DIVÉI PRIME to
We all believe that where Creativity encounters Experience,
unite and bridge over two worlds and two generations.
innovative solutions materialize.
Our values share across the board are guardrails to our
INDEPENDENCE
behavior.
We all know that where Mutual Respect grants Freedom of
In DIVÉI PRIME we cherish participations and contributions
choice, investment becomes fully flexible.
from all sides. We create a positive and natural culture of
INTEGRITY We all are aware that Ethical Behavior gives Solid Ground to trust, thus investing can be done confidently.
leadership and mentoring. We make sure our employees are comfortable collaborating with colleagues at all levels. We encourage one-on-one meetings between various roles and teams. We challenge, we learn, we grow.
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Uniting the best of two worlds Logo Divéi Prime | Brand Manual | diveiprime.com
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Corporate Logotype Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. The DIVÉI PRIME Corporate Logo comprises two elements,
To ensure accurate and consistent reproduction of the logos,
the logo symbol and logo type. The Logo Symbol is a
never alter, add to or attempt to recreate the logos.
powerful image evoking the culture of design services the connection between the strength of communication and the different points that influence. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Regular and has also been chosen to compliment and balance perfectly with the logo Pictogram. The corporate logo is presented through the use of colour as well as shape and form. The two Logo Colours are Blue and white. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown in the colour palette section. Incorrect use of the DIVÉI PRIME logos compromises the
Always use the approved digital work available from DIVÉI PRIME Marketing Department (Marketing@diveiprime.com). You may only use the DIVÉI PRIME pictogram or logos if you have obtained prior approval from DIVÉI PRIME Marketing Department and your use complies with these guidelines.
THE WATERMARK The watermark of DIVÉI PRIME is the pictogram (secondary logo) used without the frame and with the opacity of 10%. It is allowed only as a decorative element in the letterhead (page 32) in the business card (page 33) and in the company envelope (page 34). There is no size limitation for the watermark. The proportion, though, must always be intact. Watermark
integrity and effectiveness of the brand.
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Logotype
DIVÉI PRIME LOGO ELEMENTS
Secondary Logo ”Pictogram”
Single Logotypes
Primary Logo “Full Logotype”
PRIMARY LOGO
SECONDARY LOGO
Carefully chosen for its modern and yet
Consists of a powerful design element
refined, highly legible style, which has been
evoking the elegance, the complexity and the
further enhanced by the use of upper case
modernity of Divei Prime services surround-
letters in gray tone of the chosen corporate
ed by a square frame that resembles the core
color.
element of the brand: Noah’s Ark painting.
The font used to create the logotype is
The primary version is the dark logo used on
Montserrat in Regular weight.
white backround. For darker backrounds you will find an alternatives in this manual.
Versions
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POSITIVE VERSION
NEGATIVE VERSION
Used when the backround color is light colored.
Used when the backround color is dark colored.
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Logo Construction, Clear space and computation It is important to keep corporate marks clear of any other graphic elements. To preserve the DIVÉI PRIME logo’s integrity,
been established around the corporate mark. This
always maintain a minimum clear space around it.
exclusion zone indicates the closest any other
This clear space isolates the logo from competing
graphic element or message can be positioned in
graphic elements such as other logos, copy, pho-
relation to the mark.of the the symbol itself and
tography or background patterns that may divert
our company name – they have a fixed relation-
attention. To regulate this, an exclusion zone has
ship that should never be changed in any way.
Clear space
DEFINITION
x
x
x
x
x
Whenever you use the logo, it should be surrounded with clear space to ensure that its visibility and impact are not affected. No graphic elements of any kind should invade this zone.
x
MINIMUM SIZE
COMPUTATION The Clearspace is measured by the height and the width of the pictogram frame logo all around it. (Clearspace = Height X*2).
x
x
Minimum pictogram size is 6 mm in height and minimum full logo size is 4
x
mm in height. Please do not use less x
x
than this size to make sure that it will be correctly visualized.
x Divéi Prime | Brand Manual | diveiprime.com
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x
x
Construction & Logo minimum size
4mm
6mm
Logo Background
Dos and Don’ts
PLEASE READ CAREFULLY THE LOGO DOS AND DON’TS Do not place the logo type on 2 lines Do not invert the logo symbol Do not alter the logo symbol Do not alter the logo type style Do not change the size relationship between the logo symbol and logo type Never change the proportions of the logo vertically or horizontally or alter its appearance
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Logo Placement Guidelines Primary & Secondary Logo Placement Rules
Primary Logo
The DIVÉI PRIME primary logo should always* appear in the top left corner, in its primary color, on a white background. Consistent placement in this location on marketing material helps build awareness of the brand. (*Exceptions apply in case of cover pages, website banners, headlines, rollups, and in all the designs where the background cannot be white). If the logo cannot be placed in the top left corner, an acceptable alternative placement is the top right corner. When the Logo is on the to right corner the pictogram is not allowed because the balance of the composition will be affected (fig. E). Watermark
Please remember to apply the Clear space rules. Clear Space is equal to one time the height of the pictogram (marked with an “X”) surrouinding the logo as illustrated in the diagram (page 8). Be sure to maintain a consistent clear space around all edges.
Figure A
The pictogram (secondary logo) instead should always be used as a complementary logo to reinforce the primary logo. On official documents it can be placed in footers or as a watermark with 10% opacity on the bottom right corner (fig. A).
Secondary Logo
The pictogram (secondary logo) can be used alone when it serves as watermark (page 6) or in ppt content slides on the top right corner where possible, due to its compact size (fig. B,D &F), and in the back cover of brochures/ppt presentations and contact pages as the closing logo (fig. C). The primary and the secondary version of the logo when used in the same page must placed in opposite corners. The primary
Figure B
always on top and the secondary always at the bottom (fig. A).
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Correct Logo Placement Logo Placement
EXAMPLES To place the Divéi Prime logo in the correct way please use one of the approved styles that are shown on the right. To place the Divéi Prime logo in other ways is not allowed.
PARAMETERS Logo Placement Example
Figure C
Figure E
Figure D
Figure F
297 x 210mm DIN A4
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Grid Systems Divéi Prime | Brand Manual | diveiprime.com
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Grid Systems Grids are tools for organizing space, text, images, and any other element placed in a design. Grids add structure to a design. They lead to rational standardized systems that help the audience absorb the information we’re trying to communicate.
The Grid System
EXPLANATION Grids offer a guide to the placement of information and help generate visual hierarchy. They promote rhythm and consistency in a design and help you develop relationships between elements based on rational proportions. Grid units, fields, rows, columns, gutters, and other parts of the grid are based on geometric and natural proportions. Grids are about ratios like 2:3 and 1:1.618. They aren’t created from arbitrary numbers. These proportional relationships lead to rhythm and structural harmony in your layout.
PARAMETERS Example 12 column Grid System for DIN A4 297 x 210mm
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Vertical Grid Systems Mixed A4 Portrait Grid System
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Example Grid System for DIN A4 297 x 210mm 2 columns
Example Grid System for DIN A4 297 x 210mm 3 columns Mixed
Example Grid System for DIN A4 297 x 210mm 4 columns
Example Grid System for DIN A4 297 x 210mm 5 columns
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Grid Systems Models Portrait Grid System Examples
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Example Grid System for DIN A4 297 x 210mm 3 Columns
Example Grid System for DIN A4 297 x 210mm 2 Columns Mixed
Example Grid System for DIN A4 297 x 210mm 6 Columns
Example Grid System for DIN A4 297 x 210mm 2 Columns
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Screen Grid Systems Landscape 16:9 Grid System for Powerpoint Grid Example 1
Grid Example 2
LANDSCAPE GRID SYSTEM EXAMPLES This shows an approved layout with a typography grid for a 16:9 Screen of DIVÉI PRIME. This will be used for Company presentations in Powerpoint or Keynote.
Grid Example 3
Grid Example 4
Grid Example 5
Grid Example 7
Grid Example 8
Grid Example 9
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Grid Example 6
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Typography Divéi Prime | Brand Manual | diveiprime.com
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Corporate Typography The corporate Font Families and typography
Typography plays an important role in communicating
Although in lowercase, Montserrat, has a nice large
an overall tone and quality. Careful use of typography
x-height and a lot more character than Arial or
reinforces our personality and ensures clarity and
Helvetica we felt the need to introduced a second font
harmony in all DIVÉI PRIME designs.
to be used exclusively for the copy: Open Sans.
We have selected Montserrat as primary font, Mont-
It is a humanist sans serif typeface designed by Steve
serrat is a geometric sans-serif typeface that has
Matteson, Type Director of Ascender Corp.
subtle optical adjustments. The result is a sans serif family with multiple versions and multiple possibilities, both in the editorial and corporate realm. It is designed by Argentinian designer Julieta Ulanovsky
Open Sans is designed with an upright stress, open forms and a neutral, yet friendly appearance. It is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letter
The Montserrat family is envisioned with 18 type
forms therefore this font is used mainly for all copy
styles & weights, with uprights and italics.
and descriptions. The complementary font is recom-
Montserrat really shines for short pieces of all caps and the geometric simplicity of the letters. Montserrat is recommended mainly for headlines, main titles, subtitles, paragraph titles and figures.
Divéi Prime | Brand Manual | diveiprime.com
mended for all usage as it creates feeling of trust. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets.
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Monserrat Font Specs Languages Supported
Afrikaans, Albanian, Asturian, Asu, Azerbaijani, Basque, Belarusian, Bemba, Bena, Bosnian, Breton, Bulgarian, Catalan, Chechen, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusii, Hawaiian, Hungarian, Icelandic, Igbo, Inari Sami, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kazakh, Kikuyu, Kinyarwanda, Kyrgyz, Lakota, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Mongolian, Morisyen, North Ndebele, Northern Sami, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Ossetic, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Russian, Rwa, Sakha, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Serbian, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Tajik, Tatar, Teso, Tongan, Turkish, Turkmen, Ukrainian, Upper Sorbian, Uzbek, Vietnamese, Vunjo, Walser, Welsh, Western Frisian, Wolof, Yoruba, Zulu.
Script Glyph count Weights used Special characters
Cyrillic, Latin 1946 per weight. Light, Italic, Regular, Bold, Black. A B CDEFGHI JK LMN OP QR S T U V W X Y Z ab cdef ghijk lmnop qr s tu v w x y z ! ?¿ ¡ . , : ; …- – — ( )[ ] / | \ & @“ ” ‘ ’·„ ‚« » § •¶† ‡ © ®™ $ £€ ¥ 12 3 4 5 6 78 9 0 ¢ %‰ ¤ ª º # °<+=−×÷> àáâãäåāăąǻæǽ çćĉċčďđè é ê ë ē ĕ ė ę ě ĝğġģĥħìí î ï ī ĭ įij ĵ ķ ļľ ĺ ł ŀ ñńņňŋ ò ó ô õ ö ø ŏ ő ō ǿ œ ŕŗř ś ŝ ş š ș þ ţ ť t ŧ țùúûüũŭůűųū ŵ ẁ ẃ ẅ ý ŷ ÿ ỳ ž ź ż À Á Â Ã Ä Å Ā Ă Ą Ǻ Æ ǼÇĆĈĊČĎ ĐÈÉÊËĒĔĖĘĚĜĞĠĢĤĦ ÌÍ Î Ï Ī ĬĮIJĴĶ ĻĽĹŁĿ ÑŃŅŇŊ Ò Ó Ô Õ Ö Ø Ŏ Ő Ō Ǿ ŒŔŖŘŚ Ŝ Ş Š ȘÞŢ Ť T Ŧ Ț ÙÚÛÜŨŬŮŰŲŪŴ Ẁ Ẃ Ẅ Ý Ŷ Ÿ Ỳ Ž Ź Ż
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Glyphs Designer:
PRIMARY FONT
Julieta Ulanovsky
Montserrat
Bold
Regular
Figures
Characters
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Open Sans Font Specs Languages Supported
Afrikaans, Albanian, Asu, Bashkir, Basque, Belarusian, Bemba, Bena, Bosnian, Breton, Bulgarian, Catalan, Cebuano, Chechen, Chiga, Chuvash, Colognian, Cornish, Corsican, Croatian, Czech, Danish, Dutch, Embu, English, Erzya, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Guarani, Gusii, Hungarian, Icelandic, Ido, Inari Sami, Indonesian, Interlingua, Irish, Italian, Javanese, Jju, Jola-Fonyi, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kazakh, Kikuyu, Kinyarwanda, Kurdish, Kyrgyz, Latvian, Lithuanian, Lojban, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Maori, Meru, Mohawk, Mongolian, Morisyen, North Ndebele, Northern Sami, Northern Sotho, Norwegian Bokmål, Norwegian Nynorsk, Nyanja, Nyankole, Occitan, Oromo, Ossetic, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Russian, Rwa, Sakha, Samburu, Sango, Sangu, Sardinian, Scottish Gaelic, Sena, Serbian, Shambala, Shona, Slovak, Slovenian, Soga, Somali, South Ndebele, Southern Sotho, Spanish, Swahili, Swati, Swedish, Swiss German, Taita, Tajik, Taroko, Tatar, Teso, Tsonga, Tswana, Turkmen, Ukrainian, Upper Sorbian, Vietnamese, Vunjo, Walloon, Walser, Welsh, Western Frisian, Wolof, Xhosa, Zulu
Script Glyph count Weights used Special characters
Cyrillic, Latin 1946 per weight. Light, Italic, Regular, Bold, Extrabold. A B C D EF G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuv w x y z ! ?¿ ¡ . , : ;…- – — ( ) [ ] /|\ & @ “ ” ‘ ’·„ ‚« »§ • ¶† ‡ © ®™ $ £€ ¥12 3 4 5 67 8 9 0 ¢% ‰ ¤ ª º # °<+ = −×÷> à á â ã ä å ā ă ą ǻ æ ǽ ç ć ĉ ċ č ď đ è é ê ë ē ĕ ė ę ě ĝ ğ ġ ģ ĥħ ì í î ï ī ĭ įij ĵ ķ ļ ľ ĺ ł ŀ ñńņňŋòóôõöøŏőōǿœŕŗřśŝşšșþţ ť t ŧ țùúûüũŭůűųūŵ ẁ ẃ ẅ ý ŷ ÿ ỳ žźż À Á Â Ã Ä Å Ā Ă Ą Ǻ Æ Ǽ ÇĆĈĊČ Ď Đ ÈÉÊËĒĔĖĘĚ Ĝ Ğ Ġ Ģ Ĥ Ħ Ì Í Î Ï ĪĬĮIJ ĴĶ Ļ Ľ Ĺ Ł Ŀ Ñ ŃŅŇŊ Ò Ó Ô Õ Ö Ø Ŏ Ő Ō Ǿ ŒŔ Ŗ Ř Ś Ŝ Ş Š Ș ÞŢ Ť T Ŧ Ț Ù Ú Û Ü ŨŬŮŰŲŪ Ŵ Ẁ Ẃ Ẅ Ý Ŷ Ÿ Ỳ Ž Ź Ż
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Glyphs Designer:
SECONDARY FONT
Steve Matteson
Open Sans
Bold
Regular
Figures
Characters
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Typography Styles Typo and Text Hierarchy Typographic hierarchy
Caption
is an organizing system
Divéi Prime Open Sans Regular 8 pt Type / 12 pt Leading
for establishing order in a set of data. It uses typography rules – font size, spacing, and
Copy
Divéi Prime Open Sans Regular 10 pt Type / 16 pt Leading
weight – to create a hierarchical and visual division in the page to guide the users while reading specific sets
Paragraph Titles
of content.
DIVÉI PRIME Montserrat Bold - Capital Letters 12pt Type / 18pt Leading
By using different sizes, shapes and blocks of text, marketers can highlight sections and
Subtitles
direct the user’s eye
Divéi Prime Montserrat Regular - Title Case 20pt Type / 20pt Leading
towards them. Here follow some of the most common styles for DIVÉI PRIME
Headlines
layouts.
Divéi Prime Montserrat Bold - Title Case 34pt Type / 30 pt Leading
Main Titles
Divéi Prime Montserrat Black - Title Case 44 pt Type / 40 pt Leading
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Iconography Divéi Prime | Brand Manual | diveiprime.com
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Paragraph Style Paragraph construction rules
Title Here
Montserrat Bold 34pt Leading 30pt Clear Space 35pt
Subtitle Here
Montserrat Medium 18pt Leading 26pt
Clear Space 15pt
PARAGRAPH TITLE
Montserrat Bold | Size 12pt | Leading 18pt | 6pt space after
This is the Copy. Oak Island sits off the coast of Nova Scotia just north of the 45th parallel, the halfway point between the equator and the North Pole, about forty-five miles southwest of Halifax. It’s almost a mile long and not quite a half mile wide at its broadest point, narrowing to only a little more than a thousand feet at its sunken center, which is filled mostly with swamp and marsh.
Open Sans Regular | Size 10pt | Leading 16pt | 6pt space after
The island is commonly described as peanut shaped, but when I’ve looked at it from above I’ve always seen a baby elephant, mainly because of the curve of an incipient trunk that protrudes from its east end, wrapping around the southern shore of a compact, crescent-shaped bay that was once known as Smuggler’s Cove. Clear Space 30pt
Montserrat Light 9pt Leading 12pt Clear Space among icons 30pt Basic Paragraph 9pt light | 12pt leading | 6pt space after
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Iconography DIVÉI PRIME Icon Style EXPLANATION Iconography supports the identification, description, and the interpretation of the content through pictograms. The subjects depicted, the style of the compositions and the accuracy of the details is intended to be minimal. The design style chosen is a rounded thin outline with 0,5 pt stroke. The amount of details is really low to make the icons perform their function while remaining subtle in the layout. You can use the approved icon set for your print and web design development. If you need additional icons please contact your designer to create new icons keeping the consistency in the design style. Icons are available in different file formats: eps | .png | .svg
Icon 50%
Icon 75%
Divéi Prime | Brand Manual | diveiprime.com
Icon 100%
Icon 150%
Icon 175%
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Iconography Icons Set
User
Shield
Search
Document
Home
Money
Money 2
Wallet
Safe
Certificate
Network
Trust
Bag
Community
Token
See
Hide
Locked
Open
Empty Bin
Delete
Increase
Decrease
Tokens Wallet
ID
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Iconography Icons Set
User
Shield
Search
Document
Home
Money
Money 2
Wallet
Safe
Certificate
Network
Trust
Bag
Community
Token
See
Hide
Locked
Open
Empty
Delete
Increase
Decrease
Tokens Wallet
ID
Divéi Prime | Brand Manual | diveiprime.com
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Color Palette Divéi Prime | Brand Manual | diveiprime.com
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Primary Color Primary Color
EXPLANATION The color palette has been developed, to com-
P1.
PRIME BLUE CMYK : 89 70 37 28
prise the “One Voice” color scheme. Consistent
RGB : 46 67 98
use of these colors will contribute to the cohesive
Hex
and harmonious look of DIVÉI PRIME brand identi-
: #2E4362
ty across all relevant media. Primary colors should be used widely, as pillar of the primary color palette, in a proportion of 70% of the full composition space in each design piece. DIVÉI PRIMEs’ official primary color is called Prime Blue. This color has become a recognizable identifier for the DP company. Use it as the dominant
80%
60%
40%
20%
color element for all internal and external visual presentations of the company. You are also allowed to use shades of Prime Blue where applicable (illustrations, graphs & charts). These shades are created by reducing of 20% the tint of Prime Blue Check with your designer or printer when using the corporate colors in different design formats, in
SHADE 80%
SHADE 40%
CMYK : 71 56 30 23
CMYK : 35 28 15 12
RGB : 82 93 121
RGB : 164 164 181
Hex
Hex
: #525D79
: #A4A4B5
order to keep consistency with this brand manual.
Divéi Prime | Brand Manual | diveiprime.com
SHADE 60%
SHADE 20%
CMYK : 53 42 23 17
CMYK : 18 14 8 6
RGB : 122 126 149
RGB : 207 207 216
Hex
Hex
: #7B7E95
: #CFCFD8
32
Text Palette Correct Logo Placement
T1.
DARK TITLE
TEXT COLORS
CMYK : 0 0 0 95
Black and grey are particularly versatile because
RGB : 46 45 44
of their wide range of undertones.
Hex
Paragraph titles when in white background
: #2E2D2C
should always be in Dark Title or Prime Blue.
T2.
DEEP GREY
Deep gray has soft blue undertones and is
CMYK : 17 0 0 80
surprisingly versatile, working perfectly as the
RGB : 75 82 86 Hex
: #4B5256
body copy color. Text grey gives you a valid alternative to deep grey, especially when using heavier font weights.
T3.
TEXT GREY CMYK : 17 0 0 50 RGB : 135 148 155 Hex
T4.
: #87949b
BOX GREY
Box grey is a great choice for backgound dividers or box elements, a bit more visible than white. Check with your designer or printer when using the corporate colors in different design formats, in order to keep consistency with this brand manual.
CMYK : 6 4 5 0 RGB : 243 243 242 Hex
: #F3F3F2
Divéi Prime | Brand Manual | diveiprime.com
33
Print Color Palette Accent colors for print
A1.
PURPLE
DEEP PRINT TONES
CMYK : 93 95 27 19
The print accent colors are extracted from the
RGB : 56 42 98
Noah’s Ark painting, foundation of the identity
Hex
of DIVÉI PRIME. They are complementary to our
: #382A62
primary color, but are limited in the usage in the
A3.
VELVET BLUE CMYK : 85 70 20 5 RGB : 64 81 137 Hex
A4.
: #405189
GREEN
print designs. Accent colors should be used sparingly, to accent and support the primary color palette, in no more than 25% of the space in each print design project. These accent colors can be used in iconography, shapes, figures, charts & graphs.
CMYK : 63 33 83 19 RGB : 100 123 66 Hex
A5.
: #647B42
RED CMYK : 18 94 82 5 RGB : 195 43 47 Hex
A5.
: #C32B2F
DARK YELLOW CMYK : 13 49 86 3 RGB : 216 141 53 Hex
: #D88D35
Divéi Prime | Brand Manual | diveiprime.com
34
Digital Color Palette Accent colors for digital use
A1.
LIGHT PURPLE
LIGHT COLOR TONES
CMYK : 52 51 6 10
The print accent colors are extracted from the No-
RGB : 132 121 169
ah’s Ark painting, foundation of the identity of DIVÉI
Hex
PRIME.
: #8479A9
The digital accent color palette is complementary to
A2.
CELESTE CMYK : 51 38 16 2 RGB : 140 149 181 Hex
A3.
: #8C95B5
LIGHT GREEN
our primary color. Their use is limited only to digital design. They are perfect in combination with the print color palette darker tones for illustrations to create color shading or gradients. Besides the illustrations, these accent colors should be used sparingly, to accent and support the primary color palette.
CMYK : 57 15 63 1 RGB : 126 172 120 Hex : #7EAC78
Their amount should not exceed 20% of the space in each design project. The digital color palette can be used for website
A4.
LOBSTER CMYK : 7 65 40 1
elements, buttons, iconography, shapes, figures, charts & graphs.
RGB : 226 118 124 Hex
A5.
: #E2767C
OCRA CMYK : 2 26 49 0 RGB : 248 200 143 Hex
: #F8C88F
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35
Color Palette Ratio
50%
PRIME BLUE #2E4362
80% #525D79
DARK YELLOW #D88D35
60% #7B7E95
RED #C32B2F
PRIMARY color
40% #A4A4B5
GREEN #647B42
20% #CFCFD8
BLUE #405189
PURPLE #382A62
15% PRIMARY color Shades
20% Accent color
OCRA #F8C88F
LOBSTER #E2767C
DARK TITLE #2E2D2C
Divéi Prime | Brand Manual | diveiprime.com
DEEP GREY #4B5256
LIGHT GREEN #7EAC78
CELESTE #8C95B5
TEXT GREY #87949B
LIGHT PURPLE #8479A9
BOX GREY #F3F3F2
∞
Text color palette
36
Stationery Divéi Prime | Brand Manual | diveiprime.com
37
Stationery Print Brand Material Stationery design usually consists of Paper, office supplies, letterheads, writing equipment, business cards, cases, and other similar items. The goal of having a proper branding throughout the company is to emphasize Divéi Prime professionalism and reliability through tailored product, marketing & communication elements.
Divéi Prime | Brand Manual | diveiprime.com
38
Stationery Letterhead This shows the approved layouts with the primary elements of the DIVÉI
From:
PRIME stationery system
Divei Prime Address line 1
for the letterheads.
Address line 2, City, ZIp code, Country phone: 123 456 789 email: info@diveiprime.com web: www.diveiprime.com
To:
PARAMETERS Dimensions 210 x 297 mm
Name Lastname Position Address line one, Address line two, City Zip code phone: +1 234 567 890 email: email@company.com
Weight 90g/m Uncoated white
XX.XX.XXXX (Date goes here) Dear Name,
Print CMYK
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce congue interdum eturpis urna, rutrum nec magna sit amet, bibendum condimentum orci. Curabitur pretium diam ex ut congue dui urna placerat risus, ac aliquet lacus finibus ut. Mauris tempor felis eu risus vulputate viverra. Aenean vel lacus viverra odio ing elit. Mauris consequat porta tellus id viverra. Donec condimentum, mauris porttinisi. In tempus ipsum id consectetur imperdiet. Suspendisse condimentum ante eu orci tempus, semper euismod augue rhoncus. Morbi lacus eros, auctor sed metus vel, suscipit consequat mauris. Curabitur id leo eros. Suspendisse pulvinar nisl ac nisl varius, vel tristique leo vulputate.
USAGE The letterheads will be used
Pellentesque ut nulla porttitor, consequat eros a, viverra est. Donec nec diam quis nunc sodales tristique sed vitae sem. Phasellus auctor tristique quam, quam ligula nec lacus. Sed facilisis eu mi et tincidunt. Aliquam posuere ante massa, quis rhoncus metus porta eu. Donec finibus erat ut mattis pharetra. Nunc malesuada sit amet velit eu bibendum. Yours sincerely
for all official contact and communication of DIVÉI PRIME. Insert the message of DIVÉI
Daniel SItter
PRIME into the letterhead and send your documents throughout the world.
Divéi Prime | Brand Manual | diveiprime.com
Address | Line 1 address
Phone number 1
email: info@diveiprime.com
Line 2 Address, Country
Phone number 2
web: diveiprime.com
39
Divéi Prime | Brand Manual | diveiprime.com
40
Stationery Business Cards This shows the approved layouts with the primary elements of the DIVÉI PRIME stationery system for business cards.
QR code goes here
Name Lastname Manager +420 123 456 789 email.address@diveiprime.com www.diveiprime.com
Business Card Backside
Business Card Frontside
PARAMETERS
USAGE
Dimensions 75 x 43 mm
The business cards will be used for all official contact and communication of DIVÉI PRIME.
Weight 400g/m Uncoated white
Place your data into the DIVÉI PRIME business cards and feel free to give them to your customers and partners.
Print CMYK
Divéi Prime | Brand Manual | diveiprime.com
41
Divéi Prime | Brand Manual | diveiprime.com
42
Stationery The Company Envelope This shows the approved layouts with the primary elements of the DIVÉI PRIME stationery system for the front- and backside of the corporate envelopes.
DIVÉI PRIME Address Line 1 Prague, Czech Republic
OFFICES Address Line 1 Prague, Czech Republic
TELEPHONE +420 123 456 789
PARAMETERS
EMAIL info@diveiprime.com
Dimensions 210 x 105 mm www.diveiprime.com
Weight 85g/m Uncoated white
Envelope Frontside
Print CMYK
USAGE The envelope will be used for all official contact and communication of DIVÉI PRIME. Insert the DIVÉI PRIME letterhead and send your documents throughout the world.
Envelope Backside
Divéi Prime | Brand Manual | diveiprime.com
43
Divéi Prime | Brand Manual | diveiprime.com
44
Stationery Presentation Folder This shows the approved layouts with the primary elements of the DIVÉI PRIME stationery system for Paper Folders.
Folder Cover
Folder Inside
PARAMETERS
USAGE
Dimensions 229 x 305 mm
The presentation folder will
Weight 400g/m Uncoated white
be used for all official contact and communication of DIVÉI PRIME. Insert the informational documents what you will give away and do not forget to
Print CMYK
Divéi Prime | Brand Manual | diveiprime.com
include a business card.
45
Divéi Prime | Brand Manual | diveiprime.com
46
Email Signature Signature Design & Parameters This shows the approved layouts with the primary elements of the DIVÉI PRIME
Daniel Sitter, M.Sc
stationery system for the
Manager
email signature
+420 603 200 087
140px
d.sitter@divewww.diveiprime.com
PARAMETERS Dimensions 600px width 140px height
250px
350px
Colours Prime Blue Box Grey
Font Name: Montserrat Semibold 13pt Position: Montserrat Light 8pt Contact info: Montserrat Regular 9pt Icon size 10-15px
USAGE For desktop users, the industry standard email signature size is about 650px, but we recommend that you use the slightly smaller dimension of 600px wide. This will make it a lot easier to create a clean email signature design that won’t have its edges cropped.
Divéi Prime | Brand Manual | diveiprime.com
47
Presentation Screens This shows the approved layouts with the primary elements of the DIVÉI PRIME presentation system for powerpointslides
PARAMETERS Dimensions 1920px width 1080px height Colours Prime Blue Accent Orange
Font Titles: Montserrat Bold Figures: Montserrat Black Body copy: Open Sans Regular Icon size 10-15px
USAGE For desktop users, the industry standard ppt size is about 1920x1080px. This will make to optimize the space in the slide and create a clean presentation design that wil look elegant and modern.
Divéi Prime | Brand Manual | diveiprime.com
48
Reports LOREM IPSUM SMALL TITLE
Lorem Ipsum Dolor
This shows the approved layouts with the primary
consectetur adipiscing elit Integer laoreet seder ipsum sit amet elementum Nunc vitae nisi sagittis mattis tincidunt magna. Sed sit amet tristique elit. Maecenas pulvinar tempor bibendum. Donec
elements of the DIVÉI PRIME reporting system for project presentations
PROJECT NAME PARAMETERS
ut justo ac urna luctus maximus. Nulla sem elit, tempor in pharetra vel, faucibus a urna.
REPORT
Donec eleifend fermentum felis ac bibendum. Suspendisse arcu urna, porttitor sed bibendum eu, viverra et nulla laoreet, dignissim scelerisque.
urabitur lorem nisi, pharetra finibus dictum
Cras varius, dui nec vulputate vestibulum, lorem
commodo ligula.
eros malesuada dui, laoreet interdum justo arcu.
Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc. Nunc ac lacinia dui, a sollicitudin nibh. Quisque consectetur pretium lacinia.
nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Etiam nec consectetur lorem. Donec consectetur laoreet metus, non sodales ligula pharetra in. Integer lacinia arcu sapien, id gravida mauris eleifend eu. Maecenas sapien orci, blandit id finibus vel, commodo ut diam. Praesent viverra tortor non nunc lobortis, vitae posuere massa dapibus.
Sed a quam urna. Aliquam erat volutpat. Duis in dui ut lorem varius maximus ut et erat. Suspendisse posuere placerat lorem, nec lobortis arcu con-
Dimensions 210 x 297 mm Project name here
Colours Prime Blue Accent of choice
vallis auctor.
LOREM IPSUM Nulla pharetra tempus ex sed laoreet. Proin
Token picture here
Lorem Ipsum
Project subtitle brief description goes here. 2 max 3 lines
Lorem Ipsum
Lorem Ipsum
Lorem ipsum dolor siter amet, consectetur adipiscing elites. Nunc ac laoreet nisi. Donec eget enim cursus, interdum sem eget
Lorem ipsum dolor siter amet, consectetur adipiscing elites. Nunc ac laoreet nisi. Donec eget enim cursus, interdum sem eget
Lorem ipsum dolor siter amet, consectetur adipiscing elites. Nunc ac laoreet nisi. Donec eget enim cursus, interdum sem eget
Donec none laoreet augue. In habitasse platea dictumst.
Donec none laoreet augue. In habitasse platea dictumst.
Donec none laoreet augue. In habitasse platea dictumst.
Contact info lines Phone: + 4 055 2500 2507 Email: company@domen.com 050
Report Lorem Ipsum Title | Divéi Prime
Paper 90g/m Uncoated white
Type Print & Digital
LOREM IPSUM SMALL TITLE
Lorem Ipsum Dolor consectetur adipiscing elit Integer laoreet seder ipsum sit amet elementum Nunc vitae nisi sagittis mattis tincidunt.
Graph here Table here
USAGE
The Challenge
The Reports will be used for all project descriptions and proposal of DIVÉI PRIME. Insert the valuable data and
EROS ESTO VARIUS ET ORNARE UT PHARETRA NEC ELITES PELLENTESQUE FINIBUS VELIT Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod
make sure to add a copyright statement and to choose the colors accordingly.
Client: General Electrics Inc.
Client Representative: Stewe Tompson
Project Status: Project Completed
050
Divéi Prime | Brand Manual | diveiprime.com
Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc. Nunc ac lacinia dui, a sollicitudin nibh. Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc. Nunc ac lacinia dui, a sollicitudin nibh.
LET'S DO GREAT THINGS
TOGETHER.
The Solution Cras eu urna laoreet, dignissim leoso vitae accumsan nulla pharetra tempus ex. Morbi facilisis faucibus neque non aliquam. Maecenas et nunc misi vestibulum a euismod nunc.
CONTACT INFO
Ph: + 4 060 2500 2508
Offices@domen.com
New Jersey, 356205, Washington Districts
Ph: + 4 060 2500 2508
Info@thedomen.com
United States, 665765
Fx: + 4 055 2500
Sitedomain.ru
GreenSocks Design, 1252th Street
Quisque consectetur pretium lacinia. Sed a quam urna. Aliquam erat volutpat. Duis in dui ut lorem variuse maximus ut et erat.
Report Lorem Ipsum Title | Divéi Prime
50
Social Media Communication Divéi Prime | Brand Manual | diveiprime.com
52
Social Media Guidelines Introduction to Social Media Policy
Social media is changing the way we work,
They will evolve as new social networking tools
offering a new model to engage with customers,
emerge, so check back regularly to make sure
colleagues, and the world at large.
you’re up to date.
We believe this kind of interaction can help you
Participation in social interaction on behalf of DIVÉI
to build stronger, more successful business
PRIME is not a right but an opportunity, so please
relationships.
treat it seriously and with respect.
And it’s a way for you to take part in global
Please know and follow the DIVÉI PRIME Code of
conversations related to the work we are doing
Conduct. Failure to abide by these guidelines and
at DIVÉI PRIME and the things we care about.
the DIVÉI PRIME Code of Conduct could result in
These are the official guidelines for participating in social media for DIVÉI PRIME. If you’re an employee or contractor creating or
discipline up to and including termination. Contact social.media@diveiprime.com for more information.
contributing to blogs, wikis, social networks, virtual
Please also follow the terms and conditions for any
worlds, or any other kind of social media, these
third-party sites.
guidelines are for you.
Divéi Prime | Brand Manual | diveiprime.com
53
Rules of Engagement 1. DISCLOSE
2. PROTECT
3. USE COMMON SENSE
Your honesty—or dishonesty—will be
Make sure all that transparency doesn’t
Perception is reality and in online social
quickly noticed in the social media envi-
violate DIVÉI PRIME’ confidentiality or
networks, the lines between public and
ronment. Please represent DIVÉI PRIME
legal guidelines for commercial speech—
private, personal and professional, are
ethically and with integrity.
or your own privacy. Remember, if you’re
blurred. Just by identifying yourself as an
online, you’re on the record—everything
DIVÉI PRIME employee, you are creating
on the Internet is public and searchable.
perceptions about your expertise and
If you make an endorsement or recom-
And what you write is ultimately your
about DIVÉI PRIME. Do us all proud.
mendation about DIVÉI PRIME’ products/
responsibility.
Add value:
Be transparent:
technologies, you must disclose that
Don’t tell secrets:
There are millions of words out there—
Never reveal DIVÉI PRIME classified or
make yours helpful and thought-provok-
confidential information. If you are post-
ing. Remember, it’s a conversation, so
ing your job description on LinkedIn, be
keep it real. Build community by posting
not enough per the FTC.
sure not to reveal confidential product
content that invites responses—then
information. If you’re unsure, check with
stay engaged. You can also broaden the
Be truthful:
DIVÉI PRIME PR or Global Communica-
dialogue by citing others who are writing
If you have a vested interest in something
tions Group. Off-limit topics include litiga-
about the same topic and allowing your
tion, non-published financials, and unre-
content to be shared.
you work for DIVÉI PRIME. If you do not have an “DIVÉI PRIME” handle, then use “#work4DIVÉI PRIME” in your postings. Using a disclaimer in your bio or profile is
you are discussing, be the first to point it out and be specific about what it is.
leased product info. Also, please respect
Be yourself:
trade secrets. If it gives you pause—pause
Avoid unfair or deceptive advertising in
Stick to your area of expertise; only write
rather than publish.
any medium. Advertising must tell the
what you know. If you publish to a website outside DIVÉI PRIME, please use a
brand, trademark, copyright, fair use, and
Don’t slam the competition:
Don’t make claims:
truth and not mislead consumers. A claim can be misleading if relevant in-
Play nice. Anything you publish must be
formation is left out or if the claim implies
true and not misleading, and all claims
something that’s not true. Pause rather
must be substantiated and approved.
than publish.
Don’t overshare:
Did you screw up?
Be up-to-date:
Be careful out there—once you hit
If you make a mistake, admit it. Be up-
If you are leaving DIVÉI PRIME, please
“share,” you usually can’t get it back. Plus,
front and be quick with your correction. If
being judicious will help make your con-
you’re posting to a blog, you may choose
tent more crisp and audience-relevant.
to modify an earlier post—just make it
disclaimer like this one: “The postings on this site are my own and don’t necessarily represent DIVÉI PRIME’ positions, strategies, or opinions.”
remember to update your employment information on social media sites.
Divéi Prime | Brand Manual | diveiprime.com
clear that you have done so.
54
Downloads & Impress Divéi Prime | Brand Manual | diveiprime.com
55
Downloads & Impress Design Items download links Throughout this guide we attempted to explain everything you need to know in order to successfully design and produce materials representing DIVÉI PRIME’s brand and products. Naturally, questions will arise. When they do, first review the materials to see if the answer may lie in another area. If the information in this guide doesn’t answer your specific question, contact DIVÉI PRIME’s marketing for assistance. We want to help you in every way possible to implement DIVÉI PRIME’s brand standards into your projects. For quick help and faster project development you will find below the download links to the several brand elements and original editable files. You will also find the complete Brand Manual as a PDF file. To download the brand elements please click on the download button.
LOGO
ICONOGRAPHY
Web link
Web link
diveiprime.com/brand/logo.zip
diveiprime.com/brand/icons.zip
STATIONERY
BRAND MANUAL
Web link
Web link
diveiprime.com/brand/stationery.zip
diveiprime.com/brand/fullmanual.pdf
Divéi Prime | Brand Manual | diveiprime.com
56
Contacts Divéi Prime | Brand Manual | diveiprime.com
57
Contact
DIVÉI PRIME Chairman
Designed by
Heinrich Sittler
Gustavo Bonanno
Marketing Strategy Jemylia Raimbault E: Jemylia.Raimbault@diveiprime.com
E: gustavo@gooseart.it This Brand Manual is protected by international copyright laws.
Jon Laera
Reproduction and distribution of this Manual without written permission of the owner and creator is prohibited.
E: Jon.Laera@diveiprime.com
© 2021 DIVÉI PRIME s.r.o.
Communication
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58
DIVÉI PRIME Lesní 100, 252 28 Vonoklasy Prague, Czech Republic
WEB www.diveiprime.com
DESIGN www.gooseart.it
