Brand Manual
Company Philosophy About Neuron soundware Founded in Prague, Czech Republic, the company employs more than 30 people, operates across Europe, Asia and North America and works with market leaders such as Airbus, BMW, Siemens, E.ON, MOL, Daimler, Volkswagen and Bosch. Neuron soundware reshapes machine diagnostics and predictive maintenance.
About our products and software. Our powerful AI recognizes sound patterns in real time and provides unparalleled insight into how mechanical systems operate, so potential failures can be detected early. We use edge computing and industrial IoT, which allows offline data processing and a safe, fast and efficient analysis of large data sets. Our technology works in a wide variety of use cases, accelerates asset digitization and improves quality control. We minimize the risks associated with unplanned downtime and protect everything that matters for your business: your employees, your critical infrastructure and your reputation.
Tone of voice Our brand is our business identity – the image we wish to portray to the world – and is one of our company’s most valuable assets. Our tone of voice needs to be:
• Engaging • Assertive • Caring • Inventive
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Font Family
Montserrat MONTSERRAT BOLD 36pt LEADING 43,2pt
Type family of 18 styles MONTSERRAT MEDIUM, 12pt
Montserrat is a geometric sans-serif typeface that has subtle optical adjustments. The result is a sans serif family with multiple versions and multiple possibilities, both in the editorial and corporate realm. It is designed by Argentinian designer Julieta Ulanovsky The Montserrat family is envisioned with 18 type styles & weights, with uprights and italics. Montserrat really shines for short pieces of all caps and the geometric simplicity of the letters. In lowercase, Montserrat, is still a pretty nice font with a nice large x-height and a lot more character than Arial or Helvetica. Recommended for all usage and creates feeling of trust. MONTSERRAT LIGHT 9pt LEADING 12pt
Download Font Package
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Font Specs. LANGUAGES
SCRIPT GLYPH COUNT WEIGHTS CHARACTERS
Afrikaans, Albanian, Asturian, Asu, Azerbaijani, Basque, Belarusian, Bemba, Bena, Bosnian, Breton, Bulgarian, Catalan, Chechen, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Dutch, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusii, Hawaiian, Hungarian, Icelandic, Igbo, Inari Sami, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kazakh, Kikuyu, Kinyarwanda, Kyrgyz, Lakota, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Mongolian, Morisyen, North Ndebele, Northern Sami, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Ossetic, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Russian, Rwa, Sakha, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Serbian, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Tajik, Tatar, Teso, Tongan, Turkish, Turkmen, Ukrainian, Upper Sorbian, Uzbek, Vietnamese, Vunjo, Walser, Welsh, Western Frisian, Wolof, Yoruba, Zulu. Cyrillic, Latin 1946 per weight. Thin, Extralight, Light, Regular, Medium, Semibold, Bold, Extra Bold, Black & Italics. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz !?¿¡.,:;…- – —()[]/|\&@“”‘’·„‚«»§•¶†‡©®™ $£€¥1234567890¢%‰¤ªº#°<+=−×÷> àáâãäåāăąǻæǽçćĉċčďđèéêëēĕėęěĝğġģĥħìíî ï ī ĭįij ĵķļľ ĺłŀ ñńņňŋòóôõöøŏőōǿœŕŗřśŝşšșþţťtŧțùúûüũŭůűųūŵ ẁ ẃ ẅ ý ŷ ÿ ỳžźż À Á Â Ã Ä Å Ā Ă Ą Ǻ ÆǼÇĆĈĊČĎĐÈÉÊËĒĔĖĘĚĜĞĠĢĤĦÌÍÎ ÏĪĬĮIJĴĶĻĽĹŁĿ ÑŃŅŇŊÒÓÔÕÖØŎŐŌǾŒŔŖŘŚŜŞŠȘÞŢ Ť T Ŧ ȚÙÚÛÜŨŬŮŰŲŪŴẀẂẄÝ Ŷ Ÿ ỲŽŹŻ
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Upraight Weights Neuron soundware MONTSERRAT THIN
Neuron soundware MONTSERRAT EXTRALIGHT
Neuron soundware MONTSERRAT LIGHT
Neuron soundware MONTSERRAT REGULAR
Neuron soundware MONTSERRAT MEDIUM
Neuron soundware MONTSERRAT SEMIBOLD
Neuron soundware MONTSERRAT BOLD
Neuron soundware
MoUp
Montserrat Uprights
9pt Light | 12pt leading | 12pt space after Basic Paragraph 9pt light | 12pt leading | 6pt space after Oak Island sits off the coast of Nova Scotia just north of the 45th parallel, the halfway point between the equator and the North Pole, about forty-five miles southwest of Halifax. It’s almost a mile long and not quite a half mile wide at its broadest point, narrowing to only a little more than a thousand feet at its sunken center, which is filled mostly with swamp and marsh. The island is commonly described as peanut shaped, but when I’ve looked at it from above I’ve always seen a baby elephant, mainly because of the curve of an incipient trunk that protrudes from its east end, wrapping around the southern shore of a compact, crescent-shaped bay that was once known as Smuggler’s Cove. Small hills of glacial drift, known geologically as drumlins, rise to about 35 feet above sea level on both ends of the island.
MONTSERRAT EXTRABOLD
Neuron soundware MONTSERRAT BLACK
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Italic Weights Neuron soundware MONTSERRAT THIN ITALIC
Neuron soundware MONTSERRAT EXTRALIGHT ITALIC
Neuron soundware MONTSERRAT LIGHT ITALIC
Neuron soundware MONTSERRAT ITALIC
Neuron soundware MONTSERRAT MEDIUM ITALIC
Neuron soundware MONTSERRAT SEMIBOLD ITALIC
Neuron soundware MONTSERRAT BOLD ITALIC
Neuron soundware
MoIta
Montserrat Italics
9pt Italic | 12pt leading | 12pt space after Basic Paragraph 9pt light | 12pt leading | 6pt space after Oak Island sits off the coast of Nova Scotia just north of the 45th parallel, the halfway point between the equator and the North Pole, about forty-five miles southwest of Halifax. It’s almost a mile long and not quite a half mile wide at its broadest point, narrowing to only a little more than a thousand feet at its sunken center, which is filled mostly with swamp and marsh. The island is commonly described as peanut shaped, but when I’ve looked at it from above I’ve always seen a baby elephant, mainly because of the curve of an incipient trunk that protrudes from its east end, wrapping around the southern shore of a compact, crescent-shaped bay that was once known as Smuggler’s Cove. Small hills of glacial drift, known geologically as drumlins, rise to about 35 feet above sea level on both ends of the island.
MONTSERRAT EXTRABOLD ITALIC
Neuron soundware MONTSERRAT BLACK ITALIC
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Paragraph Style
Title Here
Headline Montserrat Black | Size 36pt | Leading 43,2pt CLEAR SPACE 30pt
Subtitle
Subtitle Here CLEAR SPACE 15pt
Montserrat Medium | Size 12pt | Leading 13,2pt
Basic Paragraph 9pt light | 12pt leading | 6pt space after Oak Island sits off the coast of Nova Scotia just north of the 45th parallel, the halfway point between the equator and the North Pole, about forty-five miles southwest of Halifax. It’s almost a mile long and not quite a half mile wide at its broadest point, narrowing to only a little more than a thousand feet at its sunken center, which is filled mostly with swamp and marsh.
Paragraph Montserrat Regular | Size 9pt | Leading 12pt | 6pt space after
The island is commonly described as peanut shaped, but when I’ve looked at it from above I’ve always seen a baby elephant, mainly because of the curve of an incipient trunk that protrudes from its east end, wrapping around the southern shore of a compact, crescent-shaped bay that was once known as Smuggler’s Cove. CLEAR SPACE 36pt
Icons
CLEAR SPACE 30pt
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Logo Clear Space & Computation Logomark Clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2).
½x
½x
X
½x
½x
½x
X
½x
½x
½x
Minimum size Minimum logo size is 5 mm in height. Please do not use less than this size to make sure that it will be correctly visualized.
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Neuron soundware Logotype About The “Neuron soundware” logo cannot be altered in any way. There are two variations of the NSW logo: horizontal & vertical. This allows flexibility of use in different media and formats. All communications, both print and electronic, published by “Neuron soundware”, must prominently display an approved logo.
LOGO HORIZONTAL FULL COLOR
Symbol only has to be used internally only, and externally only when brand reaches a widespread recognition. All variations of The Logo are available for download in different file formats and must be used accordingly. eps | .ai | .png | .svg
Download Logo Package
LOGO VERTICAL FULL COLOR
Attention Use of any stylized, hand drawn or other versions of a inofficial logo is not permitted. Approval is needed for animated logo. This undermines the logo system and brand consistency. Please consult with NSW if you have any questions or need further help.
Neuron soundware Brand Manual 2020
LOGO SYMBOL
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Logo Palette 01.
03.
Neuron Red
12pt medium | 16pt leading | 12pt space after
CMYK : 23 98 67 17
Basic Paragraph 9pt light | 12pt leading | 6pt space after
RGB
: 170 30 57
Hex
: #AA1E39
Oak Island sits off the coast of Nova Scotia just north of the 45th parallel, the halfway point between the equator and the North Pole, about forty-five miles southwest of Halifax. It’s almost a mile long and not quite a half mile wide at its broadest point, narrowing to only a little more than a thousand feet at its sunken center, which is filled mostly with swamp and marsh.
White CMYK : 0 0 0 0
04.
RGB
: 255 255 255
Hex
: #FFFFFF
Black CMYK : 100 100 100 100 RGB
: 0 0 0
Hex
: #000000
Neuron soundware Brand Manual 2020
The island is commonly described as peanut shaped, but when I’ve looked at it from above I’ve always seen a baby elephant, mainly because of the curve of an incipient trunk that protrudes from its east end, wrapping around the southern shore of a compact, crescent-shaped bay that was once known as Smuggler’s Cove. Small hills of glacial drift, known geologically as drumlins, rise to about 35 feet above sea level on both ends of the island.
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Correct Use of Logotype
LOGO ON RED BACKGROUND
RED LOGO ON WHITE BACKGROUND
LOGO ON GREY BACKGROUND
GREY WATERMARK LOGO ON WHITE BACKGROUND
LOGO ON DARK BACKGROUND
BLACK LOGO ON WHITE BACKGROUND
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Primary Color Primary Color The color palette has been developed, to comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of NSW brand identity across all relevant media.
P1.
Neuron Red CMYK : 23 98 67 17 RGB
: 170 30 57
Hex
: #AA1E39
Primary colors should be used sparingly, to support the primary color palette, in max than 70 percent of the full composition space in each design piece. Neuron soundwaresâ&#x20AC;&#x2122; official primary color is called Neuron Red. This color has become a recognizable identifier for the NSW company. Use it as the dominant color element for all internal and external visual presentations of the company. Check with your designer or printer when using the corporate colors in different design formats, in order to keep consistency with this brand manual.
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Secondary Color System Secondary Color System The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Neuron soundware. Secondary colors should be used sparingly, to support the primary color palette, in max 20 percent of the full composition space in each design piece.
S1.
S2.
S3.
Light Red S1
S4.
Dark Red S4
CMYK : 7 88 51 0
CMYK : 27 99 67 28
RGB
: 221 58 89
RGB
: 148 26 50
Hex
: #DD3A59
Hex
: #941A32
Light Red S2
S5.
Dark Red S5
CMYK : 9 95 61 2
CMYK : 31 100 69 40
RGB
: 214 38 72
RGB
: 127 22 42
Hex
: #D62648
Hex
: #7F162A
Light Red S3
S6.
Dark Red S6
CMYK : 17 97 65 7
CMYK : 34 100 68 53
RGB
: 193 33 64
RGB
: 105 19 35
Hex
: #C12140
Hex
: #691323
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Text Color System
T1.
T2.
Paragraph Title
Text Colors
CMYK : 100 100 100 100
Black and grey are particularly versatile because of their wide range of undertones.
RGB
: 0 0 0
Hex
: #000000
Deep Grey CMYK : 65 55 53 55
T3.
RGB
: 66 66 66
Hex
: #424242
Secondary Text Grey
Paragraph titles when in white background should always be in black. Deep gray has soft green undertones and is surprisingly versatile, working perfectly as the body copy color. Secondary text grey gives you a valid alternative to deep grey, especially when using heavier font weights. Box grey is a great choice for backgound dividers or box elements, a bit more visible than white. Checkwithyourdesignerorprinterwhenusingthecorporate colors in different design formats, in order to keep consistency with this brand manual.
CMYK : 50 39 39 21
T4.
RGB
: 127 127 127
Hex
: #7F7F7F
Box Grey CMYK : 23 17 18 1 RGB
: 204 204 204
Hex
: #CCCCCC
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Accent Color System
A1.
A2.
Yellow
Accent Color System
CMYK : 5 25 90 0
Accent colors are complementary to our official colors, but are limited in the usage in the designs
RGB
: 244 193 35
Hex
: #F4C123
Accent colors should be used sparingly, to accent and support the primary color palette, in no more than 10 percent of the space in each design project.
Light Orange CMYK : 0 56 98 0
A3.
RGB
: 241 134 6
Hex
: #F18606
Blue CMYK : 71 9 5 0
A4.
RGB
: 38 175 223
Hex
: #26AFDF
Purple CMYK : 77 91 38 46 RGB
: 64 34 68
Hex
: #402244
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Color Palette & Ratios
70%
#AA1E39
#DD3A59
PRIMARY COLOR
#D62648
#C12140
20% SECONDARY RED PALETTE
#941A32
#7F162A
#691323
#424242 #000000
#424242
#7F7F7F
#CCCCCC
#F4C123
#F18606
#26AFDF
#402244
Neuron soundware Brand Manual 2020
â&#x2C6;&#x17E;
TEXT COLOR PALETTE
10% ACCENT COLOR PALETTE
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Neuron soundware Icon Style About the Icon Style Iconography studies the identification, description, and the interpretation of the content of images: the subjects depicted, the particular compositions and details used to do so, and other elements that are distinct from artistic. You can use the approved icon set for your print and web design development. If you need additional icons please contact your designer to create new icons in the corporate design style. Icons are available in different file formats: eps | .png | .svg
Download the Icon Files
ICON 100%
ICON 150%
Neuron soundware Brand Manual 2020
ICON 200%
ICON 250%
ICON 300%
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Neuron soundware Iconography
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Neuron soundware Iconography
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Neuron soundware Iconography
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Neuron soundware Iconography
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Neuron soundware Iconography
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Neuron soundware Iconography
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NEURON SOUNDWARE NeuronSW SE, Okrová 946/18 142 00 Prague, Czech Republic
OFFICES Qubix, Štětkova 1638/18 140 00 Prague, Czech Republic
WEB www.neuronsw.com