GUIDELINES
2
Table of contents
Brand Values
1
Logo 3 Clear space
4
Color Palette
5
Icons 6 Typography 7 font weights
8
type rules
9
Stationery 10
3
Brand Values Raw Biotech was founded to capitalise on the Medical Cannabis (CBD) opportunity, the fastest growing opportunity today in life sciences and healthcare. Our strategy is to establish the world’s largest seed to consumer, vertically integrated and trusted business model, for the global medical, healthcare and pharmaceutical industry. We aim to be the number one, globally trusted supplier of farm-fresh, organic CBD products, with production, manufacturing and certifications across all continents, supplying the global medical and wellness cannabis operators with trusted locally grown and manufactured pharmaceutical grade products.
4
5
Logo Ediandic illiquam quiberu mquatia atis sequasitat volo tet ma eos dolupta siminci volupta eicillabo. Et res et, quam et ipitatur? Quiditae. Ut lisquo quam quid mossequi ipsam etur ma consedisitis sincto etur? Quidelit volo offictus sint qui quis mincimaximi, volorem et aliquiscient denimus et a voloria esequiatur? Qui optat et quatiatia poremoditiam re, quat. Nequiam reptate ea denite volorrum acipien imusti cusdae vererspere, il inventi reseque labo. Nonseque none nos ratur acipitiores aboriandit, ut ventis aut quam qui ommolup tatibust adipsunt audi consedigent. Molorep erumquis estiam dignim alit audit pa quundae eossimagnat laut ex etur raerendi cum faciet am nemped quos ipsa volorro molut ut accusdant, voloribus sitatem nat ut ut omni dolorrum endunti to ventemquas enditat quamus reiciis cullestis dolupta eiur, quos ventior ruptum fuga. Itatis sam ut qui vellibus, volendi que consequi con rest, autem quis
6
7
Clear Space Ediandic illiquam quiberu mquatia atis sequasitat volo tet ma eos dolupta siminci volupta eicillabo. Et res et, quam et ipitatur? Quiditae. Ut lisquo quam quid mossequi ipsam etur ma consedisitis sincto etur? Quidelit volo offictus sint qui quis mincimaximi, volorem et aliquiscient denimus et a voloria esequiatur? Qui optat et quatiatia poremoditiam re, quat. Nequiam reptate ea denite volorrum acipien imusti cusdae vererspere, il inventi reseque labo. Nonseque none nos ratur acipitiores aboriandit, ut ventis aut quam qui ommolup tatibust adipsunt audi consedigent. Molorep erumquis estiam dignim alit audit pa quundae eossimagnat laut ex etur raerendi cum faciet am nemped quos ipsa volorro molut ut accusdant, voloribus sitatem nat ut ut omni dolorrum endunti to ventemquas enditat quamus reiciis cullestis dolupta eiur, quos ventior ruptum fuga. Itatis sam ut qui vellibus, volendi que consequi con rest, autem quis
8
A A/4
OPTIMAL CLEAR SPACE
A/4
A
A
A/4
MINIMUM CLEAR SPACE
A/4 A
9
Color Palette Ediandic illiquam quiberu mquatia atis sequasitat volo tet ma eos dolupta siminci volupta eicillabo. Et res et, quam et ipitatur? Quiditae. Ut lisquo quam quid mossequi ipsam etur ma consedisitis sincto etur? Quidelit volo offictus sint qui quis mincimaximi, volorem et aliquiscient denimus et a voloria esequiatur? Qui optat et quatiatia poremoditiam re, quat. Nequiam reptate ea denite volorrum acipien imusti cusdae vererspere, il inventi reseque labo. Nonseque none nos ratur acipitiores aboriandit, ut ventis aut quam qui ommolup tatibust adipsunt audi consedigent. Molorep erumquis estiam dignim alit audit pa quundae eossimagnat laut ex etur raerendi cum faciet am nemped quos ipsa volorro molut ut accusdant, voloribus sitatem nat ut ut omni dolorrum endunti to ventemquas enditat quamus reiciis cullestis dolupta eiur, quos ventior ruptum fuga. Itatis sam ut qui vellibus, volendi que consequi con rest, autem quis
10
Primary Colors
BLUE
GREEN
GREY
CMYK
88 73 48 55
RGB
36 46 62
HEX
242E3E
PANTONE
289 C
CMYK
59 17 88 2
RGB
123 163 68
HEX
7BA344
PANTONE
370 C
CMYK
8570
RGB
238 238 238
HEX
EEEEEE
PANTONE
COOL GRAY 1C
9pt Nexa Light | 12pt leading Integrated geography is the branch of geography that describes the spatial aspects of interactions between humans and the natural world. It requires an understanding of the traditional aspects of physical and human geography, as well as the ways in which human societies conceptualize the environment. Integrated geography has emerged as a bridge between human and physical geography as a result of the increasing specialisation of the two sub-fields. Furthermore, as human relationship with the environment has changed as a result of globalization and technological change a new approach was needed to understand the changing and dynamic relationship.
11
Text Colors
HEADLINE
BODY
FRAME
CMYK
88 73 48 55
RGB
36 46 62
HEX
242E3E
PANTONE
289 C
CMYK
68 53 36 23
RGB
86 98 117
HEX
576275
PANTONE
8605 C
CMYK
8570
RGB
238 238 238
HEX
EEEEEE
PANTONE
COOL GRAY 1C
9pt Nexa Light | 12pt leading Integrated geography is the branch of geography that describes the spatial aspects of interactions between humans and the natural world. It requires an understanding of the traditional aspects of physical and human geography, as well as the ways in which human societies conceptualize the environment. Integrated geography has emerged as a bridge between human and physical geography as a result of the increasing specialisation of the two sub-fields. Furthermore, as human relationship with the environment has changed as a result of globalization and technological change a new approach was needed to understand the changing and dynamic relationship.
12
Accent Colors
HEADLINE
BODY
FRAME
CMYK
88 73 48 55
RGB
36 46 62
HEX
242E3E
PANTONE
289 C
CMYK
68 53 36 23
RGB
86 98 117
HEX
576275
PANTONE
8605 C
CMYK
8570
RGB
238 238 238
HEX
F4C123
PANTONE
COOL GRAY 1C
9pt Nexa Light | 12pt leading Integrated geography is the branch of geography that describes the spatial aspects of interactions between humans and the natural world. It requires an understanding of the traditional aspects of physical and human geography, as well as the ways in which human societies conceptualize the environment. Integrated geography has emerged as a bridge between human and physical geography as a result of the increasing specialisation of the two sub-fields. Furthermore, as human relationship with the environment has changed as a result of globalization and technological change a new approach was needed to understand the changing and dynamic relationship.
13
Font
Nexa a NEXA BLACK 52pt LEADING 48pt
Type family of 16 fonts NEXA BOOK, 15pt
Nexa family includes 16 very unique font styles & weights. The font family is characterized by excellent legibility in both - web & print design areas, well-finished geometric designs, optimized kerning etc. Nexa is most suitable for headlines of all sizes,as well as for text blocks that come in both maximum and minimum variations. The font styles are applicable for any type of graphic design – web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos. NEXA LIGHT 9pt LEADING 12pt
14
LANGUAGES
ENCODINGS
CHARACTERS
WEIGHTS
GLYPHS
Afri kaans, Albanian, Basque, Bokmål, Bosnian, Breton, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Frisian, Friulian, Gaelic (Manx), Gaelic (Scottish), Gagauz (Latin), Galician, German, Hawaiian, Hungarian, Icelandic, Indonesian, Irish, Irish Gaelic, Italian, Karelian, Ladin, Latvian, Lithuanian, Luxemburgish, Maltese, Moldavian (Latin), Norwegian, Polish, Portuguese, Rhaeto-Romanic, Romanian, Sami, Serbian (Latin), Slovak, Slovenian, Sorbian, Spanish, Swahili, Swedish, Turkish and Welsh. Western European - 1252 Latin 1 Eastern European - 1250 Latin 2 Baltic - 1257 and Turkish - 1254 497 per weight.
Thin, Light, Book, Regular, Bold, Extra Bold, Heavy and Black with italics.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?¿¡.,:;…-–—()[]/|\&@“”‘’·„‚«»§•¶†‡©®™ $£€¥1234567890¢%‰¤ªº#°<+=−×÷> àáâãäåāăąǻæǽçćĉċčďđèéêëēĕėęěĝğġģĥħìíîï ī ĭįij ĵķļľĺłŀñńņ ňŋòóôõöøŏőōǿœŕŗřśŝşšșþţťtŧțùúûüũŭůűųūŵẁẃẅýŷÿỳžźż ÀÁÂÃÄÅĀĂĄǺ ÆǼÇĆĈĊČĎĐÈÉÊËĒĔĖĘĚĜĞĠĢĤĦÌÍÎÏĪĬĮIJĴ ĶĻĽĹŁĿÑŃŅŇŊÒÓÔÕÖØŎŐŌǾŒŔŖŘŚŜŞŠȘÞŢŤ TŦȚÙÚÛÜ ŨŬŮŰŲŪŴẀẂẄÝŶŸỲŽŹŻ
15
Font Weights
NaUp
Nexa Uprights
RawBiotechPLC NEXA THIN
RawBiotechPLC NEXA LIGHT
RawBiotechPLC NEXA BOOK
RawBiotechPLC NEXA REGULAR
RawBiotechPLC NEXA BOLD
RawBiotechPLC NEXA EXTRABOLD
RawBiotechPLC NEXA HEAVY
9pt Nexa Light | 12pt leading | 6pt space after Integrated geography is the branch of geography that describes the spatial aspects of interactions between humans and the natural world. It requires an understanding of the traditional aspects of physical and human geography, as well as the ways in which human societies conceptualize the environment. Integrated geography has emerged as a bridge between human and physical geography as a result of the increasing specialisation of the two sub-fields. Furthermore, as human relationship with the environment has changed as a result of globalization and technological change a new approach was needed to understand the changing and dynamic relationship. Examples of areas of research in environmental geography include emergency management, environmental management, sustainability, and political ecology. Geomatics is a branch of geography that has emerged since the quantitative revolution in geography in the mid 1950s.
RawBiotechPLC NEXA BLACK
16
NaIta
Nexa Italics
RawBiotechPLC NEXA THIN ITALIC
RawBiotechPLC NEXA LIGHT ITALIC
RawBiotechPLC NEXA BOOK ITALIC
RawBiotechPLC NEXA REGULAR ITALIC
RawBiotechPLC NEXA BOLD ITALIC
RawBiotechPLC NEXA EXTRABOLD ITALIC
RawBiotechPLC NEXA HEAVY ITALIC
9pt Nexa Light Italic | 12pt leading | 6pt space after Integrated geography is the branch of geography that describes the spatial aspects of interactions between humans and the natural world. It requires an understanding of the traditional aspects of physical and human geography, as well as the ways in which human societies conceptualize the environment. Integrated geography has emerged as a bridge between human and physical geography as a result of the increasing specialisation of the two sub-fields. Furthermore, as human relationship with the environment has changed as a result of globalization and technological change a new approach was needed to understand the changing and dynamic relationship. Examples of areas of research in environmental geography include emergency management, environmental management, sustainability, and political ecology. Geomatics is a branch of geography that has emerged since the quantitative revolution in geography in the mid 1950s.
RawBiotechPLC NEXA BLACK ITALIC
17
Type Rules
Title Goes Here
CLEAR SPACE 36pt
Subtitle Integrated geography is the branch of geography that describes the spatial aspects of interactions between humans and the natural world. It requires an understanding of the traditional aspects of physical and human geography, as well as the ways in which human societies conceptualize the environment. Integrated geography has emerged as a bridge between human and physical geography as a result of the increasing specialisation of the two sub-fields. Furthermore, as human relationship with the environment has changed as a result of globalization and technological change a new approach was needed to understand the changing and dynamic relationship.
CLEAR SPACE 12pt
CLEAR SPACE 36pt
CLEAR SPACE 24pt
18
HEADLINE NEXA EXTRABOLD | FONT HEIGHT 52pt | BASELINE 48pt
SUBTITLE NEXA BOLD | FONT HEIGHT 16pt | BASELINE 20pt
CONTENT NEXA BOOK | FONT HEIGHT 9pt | BASELINE 12pt
ICONS LINEAR STYLE | POSITIVE & NEGATIVE COLOR CODE | SQUARE FRAME
19
Stationery Ediandic illiquam quiberu mquatia atis sequasitat volo tet ma eos dolupta siminci volupta eicillabo. Et res et, quam et ipitatur? Quiditae. Ut lisquo quam quid mossequi ipsam etur ma consedisitis sincto etur? Quidelit volo offictus sint qui quis mincimaximi, volorem et aliquiscient denimus et a voloria esequiatur? Qui optat et quatiatia poremoditiam re, quat. Nequiam reptate ea denite volorrum acipien imusti cusdae vererspere, il inventi reseque labo. Nonseque none nos ratur acipitiores aboriandit, ut ventis aut quam qui ommolup tatibust adipsunt audi consedigent. Molorep erumquis estiam dignim alit audit pa quundae eossimagnat laut ex etur raerendi cum faciet am nemped quos ipsa volorro molut ut accusdant.
20
Square Business cards
21
A4 Paper Folder Model n.1 Front & inside view
22
A4 Paper Folder Model n.2 Front & rear view 23
Envelope E65 side view
24
Envelope E65 front view
25
Letterhead front view
26
Powerpoint slide style
27
Email Signature Kind Regards,
Name Lastname Marketing director
T | +1 123 456 7890 M | +1 123 456 7890 E | email@yourdomain.com W | www.yourdomain.com Address line made of name of the company, street, city, post code, country
Marketing Campaing text goes here.
Call 2 Action
This e-mail is private, confidential and intended for the addressee(s) only.If you are not an addressee or have received this email in error, please promptly notify the sender and delete the message. If you are not the intended recipient, you are not permitted to use the content in any way and any disclosure, copying, distribution or any action taken or omitted to be taken in reliance on it, is prohibited and may be unlawful. If you are an addressee, please note, any and all discussions carried out in this email by a member of RAW Biotech PLC. are not legally binding and will not be treated as an acceptance of terms and conditions, contractual obligations and/or any other agreement between Next Generation and yourselves unless otherwise disclosed. The content of this e-mail and any attachment thereto is the property of RAW Biotech PLC. You are requested to carry out your own virus check before opening any attachment to an e-mail sent by us to you. We accept no liability for any loss or damage which may be caused by software viruses from an e-mail sent by us. All our calls are recorded for training and quality purpose. If you do not wish to receive these emails anymore, please reply with the word UNSUBSCRIBE in the subject line.
28
Email signature mockup
29
Icons size Ediandic illiquam quiberu mquatia atis sequasitat volo tet ma eos dolupta siminci volupta eicillabo. Et res et, quam et ipitatur? Quiditae. Ut lisquo quam quid mossequi ipsam etur ma consedisitis sincto etur? Quidelit volo offictus sint qui quis mincimaximi, volorem et aliquiscient denimus et a voloria esequiatur? Qui optat et quatiatia poremoditiam re, quat. Nequiam reptate ea denite volorrum acipien imusti cusdae vererspere, il inventi reseque labo. Nonseque none nos ratur acipitiores aboriandit, ut ventis aut quam qui ommolup tatibust adipsunt audi consedigent. Molorep erumquis estiam dignim alit audit pa quundae eossimagnat laut ex etur raerendi cum faciet am nemped quos ipsa volorro molut ut accusdant, .
30
ICON SIZE 72pt
A
A/2
A/2
CLEAR SPACE 36pt
CLEAR SPACE 36pt
31