Case Study - The Surfboard Agency

NEW MARKETS, NEW OPPORTUNITIES Warehouse logistics for The Surfboard Agency

OVERVIEW

Being new to the Global market, The Surfboard Agency needed a partner that they could not only do business with seamlessly but also grow with internationally. Someone who could handle their logistics needs no matter where the current takes them.

ABOUT THE SURFBOARD AGENCY Founded in 2012, the company has successfully created a premium quality surfboard, supply solution and logistics network reaching global surf markets. Their passion for customer service and the sport combine to give their clients a competitive edge with quality OEM surfboard manufacturing solutions to a wider retail market.

THE CHALLENGE

THE CHALLENGE The Surfboard Agency was looking for an experienced service provider who could support their expansion into the USA market. They required a partner who works closely with them and understands their needs during their start up and growth phases The Challenge: ● New to the US market ● Integrated solution for inbound, fulfillment and outbound ● Multiple fulfillment sites required ● Reliable and quick fulfillment ● Standards for transport packing ● Transparent order visibility

THE SOLUTION

THE SOLUTION With its strong presence in the US, Gebrüder Weiss ensures cost-effective delivery of all of The Surfboard Agency shipments to the customer.

The Services at a Glance: ● Managing of inbound from overseas ports: Integrated air and sea solutions ● Storage, inventory management and fulfilment services ● Experience in B2B pick/pack and USA retail compliance ● B2C e-commerce solutions ● Final mile delivery options ● Single WMS in USA; visibility for multiple sites in one easy to use portal ● Single point of contact for all USA logistics requirements

THE BENEFITS

THE BENEFITS Quality Performance Gebrüder Weiss has proved that they are more than capable of handling The Surfboard Agency‘s business along with anyone else looking for a reliable partner in the United States. Our aim is to grow with our partners no matter where their business takes them.

Growing Together Since the partnership in 2018, Gebrüder Weiss has gone from storing 400 surfboards to 700 and seen an increase of 33% in order quantity. Growing with the company is very important as both companies are fresh in the US market.

With expected growth to come from the construction of inland wave parks, such as Kelly Slater Surf Ranch, makes the US a large market opportunity.

Brand Association and Awareness Surfboard Association partnering with surfing icon and triple world champion Mick Fanning, is great for the Gebrüder Weiss brand. The recognizable brand associated with the product creates a great opportunity for both companies to gain further business in the US market.

Moving surfboards around the globe is no easy task and GW has proved they can meet the challenge to provide a complete logistics solution for our business.

Lachlan Kekwick Managing Director at The Surfboard Agency

“In GW USA we found a partner who could provide a solution - with freight forwarding services from ports of origin in Asia to destination ports in the USA and full 3PL fulfilment services for both our B2B and B2C sales channels. GW USA is now an integral part of our MF Softboards business in the US ensuring that product is moved efficiently from point of manufacture right through to the end customer. Moving surfboards around the globe is no easy task and GW has proved they can meet the challenge to provide a complete logistics solution for our business.�

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