The Orange Book - Corporate design manual by Gebrüder Weiss

Orange Book Gebrüder Weiss MAKOM Bundesstraße 110, A 6923 Lauterach makom@gw-world.com T +43.5574.696.2162 Status 07/2022

The

Showing our colors.

A company probably makes the most important impression on its surroundings by its appearance, its behavior and its language. The appearance is the first impression, which is important for visualization. The company’s behavior and language will then complete the overall impression. This overall impression is critical to our presence and our communication in the market.

The following guidelines will help you incorporate the basic graphic elements, which form a very important part of the Gebrüder Weiss corporate image, deliberately and correctly in your work.

The Orange Book sets design standards that have to be followed. It is the only way Gebrüder Weiss, as a company, is able to communicate with customers and markets in a uniform way. However, it will not be able to answer all questions that may arise when you work with it, e.g. when you design folders and advertising material.

The Gebrüder Weiss Marketing Services & Communications department is also concerned with the company’s appearance on an on-going basis. The staff of this department will be happy to help you with any questions that might arise with regard to implementation of the Orange Book quickly and reliably.

Only through the commitment of all Gebrüder Weiss employees – that is every single one of you – our company profile can develop to become the distinctive identity that is clearly perceived by the market as Gebrüder Weiss.

Peter Kloiber Board of Management

2 The Orange Book

Contents

Definitions 1

1.1 The word-image logo 1.2 The corporate colors 1.3 Gebrüder Weiss – typography 1.4 Gebrüder Weiss – ClaroBulk, the paper of our choice 3.1 Business stationery 3.2 Maps 3.3 Publications 3.4 Vehicle graphics 3.5 Building graphics 3.6 Working gear 3.7 Advertising material 2.1 The word-image logo on a plane as a primary design element 2.2 The logo as a design element 2.3 The language of Gebrüder Weiss 2.4 Ratio of sizes 2.5 Additional element “GW moves” 2.6 Using images 2.7 PowerPoint and Word designs

Design 2 Applications 3

Definitions

The Orange Book – Definitions 4

1.1 The word-image logo

The word-image logo must be composed of the following three elements: the white emblem, white lettering and the surrounding orange plane. The fourth element, mention of the Transport and Logistics business areas, may be omitted in exceptional cases.

Notes on proper use of the word-image logo

• For the word-image logo, white letters on an orange background are to be used at all times.

• Using the word-image logo on an orange plane is possible if the logo plane is surrounded by a thin line.

• Neither the orange plane nor the word-image logo may be reduced in size or deformed.

• Within this area, the elements are arranged on the plane in proportion to each other and aligned both on the left side and on the right side.

• The plane must be kept in full tone color (orange), in black or in greyscale values only. No color shading or gradients may be used! Other colors are expressly prohibited for the word-image logo.

Note: For some country organizations, other language versions are available. Such logos may be requested from MAKOM.

The Orange Book – Definitions 5

1.1 The word-image logo – language versions

The Orange Book – Definitions 6

German Czech, Slovak Hungarian Slovenian English Croatian, Serbian Romanian

1.2 The corporate colors

Special color: Pantone Orange 021C

Euroscale:

Newspaper: M 55, Y 100

Uncoated: M 55, Y 100

Coated: M 60, Y 100

Screen: R 255, G 102

HTML: #FF6600

Textile: ISACORD 1300

Paintwork: RAL 2004

Foil: ScotchCal 100-14

Special color: Coated Pantone 295C

Euroscale:

Newspaper: C 100, M 45, K 30

Uncoated: C 100, M 45, K 35

Coated: C 100, M 50, K 50

Screen: G 51, B 102

HTML: #003366

Textile: ISACORD 3323

Paintwork: RAL 5003

Foil: ScotchCal 100-003

Gebrüder Weiss is the “orange” freight forwarder. Colors are a strong distinctive feature, and we want to firmly establish a connection between Gebrüder Weiss and the color orange in the recipient. Therefore, please use our corporate color as often as possible in order to make this graphic element gain importance.

Orange, GW’s corporate color

In colored prints, the word-image logo may only be used in full tone orange. In black-and-white prints, the logo can be kept in full tone black or in greyscale values.

• Offset printing The color orange is printed in the special color Pantone 021C. If this is not possible, it must be printed according to the four-color scale – especially in newspaper printing – as defined on the left.

• Digital, ink-jet or color-laser prints If the color orange cannot be printed as a spot color, four-color printing may be used as a stop-gap solution. In this case, the color orange is not converted according to the Pantone scale (!) , but defined depending on the paper used with a ratio of 55% (newspaper or uncoated) or 60% (coated) Magenta (M) to 100% Yellow (Y).

• Foils and outdoor advertising ScotchCal 100-14, MacCal 9801-04 paintwork or silk-screen prints: RAL 2004

• Textiles embroidery: ISOCORD 1300 prints: RAL 2004

• Cardboard Background to be fully covered with opaque white, spot color Pantone Orange 021

• Screen Red = 255, Green = 102, Blue = 0 HTML color definition: #FF6600

Dark blue as secondary color

The complementary color dark blue is to be preferred for combinations. In two-color prints it can be used instead of black. It can also be used on large surfaces, as it provides optimum support for the orange color. Blue may be converted to the four-color process. Please apply the Euroscale tonal values, and do not convert this color according to the Pantone scale (!)

Tertiary colors

Tertiary colors that combine well Subdued colors from all spectrums may be combined with our orange color. If you need extremely bright colors for your theme, try to reach the desired effect by using even more orange.

The Orange Book – Definitions 7

1.3 Gebrüder Weiss – typography

The following shows some of the most preferred variations of Helvetica Neue Pro:

Helvetica Neue Pro Roman

Helvetica Neue Pro Italic

Helvetica Neue Pro Bold

Helvetica Neue Pro Bold Oblique

As a special display typeface, e.g. for special headlines and teaser text, we use:

Helvetica Neue Pro Extended

Helvetica Neue Pro Extended Oblique

Helvetica Neue Pro Bold Extended

Helvetica Neue Pro Bold Extended Oblique

Choice of fonts

Our corporate font

Our corporate font Gebrüder Weiss’ standard font is Helvetica Neue Pro, mainly used in the type styles Roman and Bold. For headlines, the Helvetica Neue Pro Bold Extended font is recommended. The selected font should be applied with condensed character spacing to create our own, distinct typography.

The font is an essential part of the company’s representation. Legibility and clarity have top priority in any written text concerning Gebrüder Weiss.

Tip: Don’t use too many different type styles in one document.

Alternative fonts: If the Helvetica Neue Pro font is not pre-installed on a computer, the Arial or Verdana fonts, for instance, may be used instead. This is a must for online publications, as the recipients’ computers are not equipped with Helvetica Neue Pro, either.

The Orange Book – Definitions 8

Far behind, behind the word mountains, far from the lands of vocabulary and consonants live the blind texts. Secluded, they live in Buchstabhausen on the coast of semantics, a large language ocean.

Left-aligned text

Far behind, behind the word mountains, far from the lands of vocabulary and consonants live the blind texts. Secluded, they live in Buchstabhausen on the coast of semantics, a large language ocean.

Justified text

Far behind, behind the word mountains, far from the lands of vocabulary and consonants live the blind texts. Secluded, they live in Buchstabhausen on the coast of semantics, a large language ocean.

Centered and right-aligned text have a negative effect on readability.

Composition

Here are some simple instructions for the successful design of documents:

Left-aligned, right-aligned, centered or justified text?

• Left-aligned text guarantees best readability with long texts as it is the easiest and fastest way for your eyes to follow such a text.

• Justified text employs a very calm, typographic form and is especially suitable for text-intensive information (newspapers, magazines, customer information ...)

• Centered and right-aligned text causes the eye to get “lost” when jumping to the next line and this typeface is therefore not suitable for long texts.

Typography tips

If you want to set off or stress certain parts of your text typographically, you can use bold text or italics, the color orange or a different font size. Paragraphs in running text can easily be structured by indenting or by inserting an empty line. Note: Centering more than one line in your text produces a jarring effect and therefore is not recommended.

Please consider the following:

• Using only uppercase or lowercase characters considerably decreases readability. The human brain perceives words as whole geometrical structures, by comparing their form rather than comprehending their content by reading individual letters. Therefore, WORDS WRITTEN IN CAPITALS are more difficult to read.

• Underlining a word in online graphic language denotes it is being linked to other contents; using underlined words not containing any links may be confusing for the recipient.

• Textural effects such as or outlining create complex graphic structures for the eye, which may dramatically reduce the speed of perception.

shadowing

The Orange Book – Definitions 9

1.4 Gebrüder Weiss – ClaroBulk, the paper of our choice

Our paper of choice for magazines, mailings, invitations etc. is called ClaroBulk.

ClaroBulk is a high-bulk coated paper with a matt surface and a voluminous feel. It combines the excellent printing qualities of glossy printing paper with the haptic properties of uncoated paper. The paper with bulk-level 1.1 is mainly used in the 115, 135, 170 and 250 grammages.

Product recycling

ClaroBulk is completely recyclable and does not produce any harmful substances. The paper is PEFC certified. This certification assures purchasers of wood and paper products that they are promoting the sustainable management of forests.

www.pefc.org

The Orange Book – Definitions 10

Design

11 The

Book – Design

Orange

2.1 The word-image logo on a plane as a primary design element

Left-aligned word-image logo

Whenever possible, the word-image logo should be placed in a corner in bleed format, reaching out into the format. Hence, there are two ways of arranging emblem and lettering: Left-aligned word-image logo and right-aligned wordimage logo.

• Logo text and emblem are always embedded in a plane that can be extended into the two dimensions opposite of the emblem, but, if this is the case, must go all the way to the edge of the page where the end of the format is intended to be.

• Ideally, the plane runs into one of the four corners.

For such planes, equal conditions apply as for the use of the entire word-image logo as described in 2.1. above. In exceptional cases (!), the word-image logo may also be inverted.

The “Gebrüder Weiss” lettering may only be used together with the emblem.

Right-aligned word-image logo

• The emblem must be placed in the corner that reaches out into the format. Select the correct word-image logo version, either left-aligned or right-aligned. For designs that have a context, the emblem may also be used on its own on a plane.

12 The Orange Book – Design

The Orange Book – Design Upper-left orientation Bottom-left orientation Bottom-right orientation Upper-right orientation

2.2 The logo as a design element

Cube

The GW cube is applied in areas where the brand name receives a high level of attention, e.g. on the main page of GW’s own publications, promotional material, GW mobile app, working gear, merchandising products etc.

14 The Orange Book – Design

Cube

2.3 The language of Gebrüder Weiss

The services provided by Gebrüder Weiss

The services provided by Gebrüder Weiss are varied and complex and, due to constant growth and innovations, are becoming more and more extensive. The customer, though, must be kept informed in a clear and transparent way. In customer care, our employees always endeavor to be matter-of-fact, committed, polite, competent, helpful and friendly. We want to express this attitude in all media related to our communication.

Attributes for your design: mobile, moving, reliable, industrial, digital, optimized, dynamic, solid and uncomplicated.

Dos

• Graphically, the attributes are expressed by means of geometry, strength, functionalism, clarity, dynamics and efficiency, but always in an appealing way.

• Always use clear and unmistakable design elements and colors.

• All elements used are meant to support and illustrate the message (and not to be ornamental).

• Your content should always be to the point. Always remain matter-of-fact and straightforward, whether it be in texts, pictures or graphics, but never forget the human touch: your work should be appealing to the customer. Moreover, a self-confident appearance makes us look strong and convincing in comparison to our competitors.

Don’ts

For the sake of completeness, please note that centered or right-aligned texts, color gradients (except when shading) and awkward formats should be avoided.

Coloring

Always try to get as much contrast as possible in relation to the background. For longer texts, use black characters on white or light backgrounds and white characters on orange or dark backgrounds.

In order to set off or stress texts, orange characters or typefaces in italics are also acceptable. In case of black-andwhite prints, use white or black backgrounds and correspondingly black or white lettering only.

Bullet characters

In lists, use dots (•) and indent the following line.

Lines

Lines may be used to underline, to connect or as a dynamic design element. You may use them as you wish, but they should always show the colors orange, blue, black or white. This element is preferably used horizontally and as a straight line; vertical lines are an option but are to be employed very sparingly. Curved or downward lines as well as rounded frames are to be avoided.

Planes

Planes are an important presentational element for Gebrüder Weiss. The plane is the graphic representation of “territory”. The Gebrüder Weiss Group sees itself as strong and competent within their field of action. Therefore, planes are always clearly defined, without any limiting frames, but always in clear colors, preferably in the Gebrüder Weiss orange and the Gebrüder Weiss blue. Please avoid rounded corners. Exceptions are single graphic elements such as GW mobile app icons.

15 The Orange Book – Design

2.4 Ratio of sizes

For this design, it is very important to use the emblem and lettering group in the proper ratio to the plane. In order to get the proportion just right, keep in mind that the background must support the presentation. The dimensions of the remaining orange plane must also be taken into consideration.

Note: In the Applications section, we will deal with proportions in greater detail.

16 The Orange Book – Design

2.5 Additional element “GW moves”

GW moves lettering

“GW moves”

Ideally, the lettering “GW moves” is placed across pictures or planes in a transparent manner as a design element. The words may be in bleed format if desired, but all letters must always be clearly visible/readable. The transparency level depends on the background. Please look at the following examples.

Note: For the country organizations, other language versions are available and can be requested from MAKOM.

17 The Orange Book – Design

Is your goods flow clear? Are your transit times short? Can your warehouse stocks as well as your process and fixed costs be reduced? In the network of procurement, production, warehousing and distribution, we move people, goods and data, together with you, towards a clear goal: to provide you with a real competitive advantage – worldwide. Because every logistics solution is as individual as our customers. Experience for yourself how GW moves: gw-moves.com Limitless combinations. Intelligent optimisation. ADV 340/2013 CH Service line +41.58.458.5511 www.gw-world.com Service Excellence around the globe: this Gebrüder Weiss. We have been reliable partner to our customers for over 500 years. Customized transport and logistics solutions are our business and satisfied customers are our goal. As full-service logistics provider, we are there support you all over the world. After all: We are where you are! Where can we move for you?

Global Air Sea Freight Logistics Solutions Projects Break Bulk Added value for you: Security and transparency: track and trace, transport monitoring, security concepts Reliability: customs solutions, special licenses Flexibility: full charter, special transports, capacity management, partnerships with airlines and shipping companies AIR & SEA FREIGHT Automotive logistics High-tech industries and consulting Consumer goods Leisure and sports Mechanical engineering Trade fair and furniture logistics Industry-specific logistics concepts for competitive edge on your part: Profound industry know-how peak performance with highest security, transparency and reliability Continuous optimization of your supply chains and flexible location strategies INDUSTRY SOLUTIONS LOGISTICS SOLUTIONS Supply chain management eFulfillment Procurement, warehouse, production and distribution solutions Tailor-made for your supply chain: Targeted outsourcing focused management Precise timing for customer satisfaction LAND TRANSPORT Cargo and groupage freight Partial and full loads Intermodal transport and railway logistics Delivery end customers (B2C) Our strengths, your benefits: Multimodal service portfolio dense network company locations and selected partners Comprehensive on-site services accordance with the highest quality standards

WE ARE WHERE YOU ARE

2.6 Using images

Images and illustrations are an important source of information and attraction. When using photographs or illustrations for your Gebrüder Weiss design, please observe the following:

• The visual language can be oriented towards some of GW’s basic concepts:

– Movement: many of GW’s activities have to do with motion, which should be expressed in the images.

– Orange: the company color is expected to be dominant in images.

– Depth of field and motion blur

– People at work

• Clearly define your pictures, but don’t use frames and avoid rounded corners.

18 The Orange Book – Design

The Orange Book – Design

GW moves. Sustainably. GW in orange GW in motion GW moves. Sustainably. The Gebrüder Weiss OCC (Orange Combi Cargo) train.

20 The

–

Orange Book

Design

People at GW.

2.7 PowerPoint and Word designs

In PowerPoint you design presentations, in Word you generate documents for correspondence (such as letters, offers, drafts etc.). Please don’t use PowerPoint or Word for designing printed material (advertisements, folders, leaflets), letterings or web pages . For that purpose, you can download the templates already designed for you from our download section. Please do not change them in any way. For instance, the headers and images in the PowerPoint templates are all matched to set off the headline.

Don’t embellish your design too much! Fewer “design” elements mean that your information will be understood more clearly. Please note the sections on “Graphic and textual language” and “Typography tips” in this manual.

Color design

Use mainly orange and black. If this doesn’t suffice, only add muted colors, ideally halftones of orange and black.

Font

Only use the Arial font in the colors orange or black.

7x7 rule

max. 7 bullet points per page and max. 7 words per line

Creating designs with images and illustrations

No garish colors, no over-embellished or jarred images or graphics.

Font sizes in PowerPoint

Headline: Arial Black 24 pt.

Subheadline: Arial 14 pt.

1st to 3rd layer: Arial 14 pt.

To set off a text always use Arial Bold.

Font sizes in Word

Headline: Arial 18 pt. Orange

Headline 2: Arial 24 pt. Orange

Title foils/foil transitions: Arial 40 pt. white or orange

Subheadline: Arial 12 pt. Gray (#B6B6B6)

1-3 level: Arial Arial 10 pt.

Highlighting in Arial Bold and Orange

If you have any questions about the templates or the information provided here, MAKOM will be happy to help.

Note: Other templates such as fax forms, letters etc. are available in Word under the “New” button.

21 The Orange Book – Design

The Orange Book – Design

23 The Orange Book – Applications Applications 3

3.1 Business stationery Business card Memo

Geschäftsgrundlagen siehe letzte Seite.

24 The Orange Book – Applications

Invoice letter

zur Kenntnisnahme zu Ihrer Verfügung wie besprochen mit bestem Dank zurück bitte Rückseite beachten Mit der Bitte um: direkte Erledigung Stellungnahme Datum: Mit reundlichen G üßen Gebrüde Weiss GmbH Tran port und Logi tik In Bez g au Ih Sch eiben Rückruf unte Tel. Weiterleitung n: Name: Telefon Max Mustermann Logisti berate Gebrüder Weiss Gesellschaft m.b.H. Transport and Logistics m.mustermann@gw-world.com www.gw-world.com Wie er Straße 26 A-232 Maria Lanzendorf +43.1.79799.0 F +43.1.7989695 Bundesstrasse 110 A-6923 Lauterach T +43.5574.696.0 F +43.5574.70928 Business card zur Kenntnisnahm u Ihrer erfügung wie besprochen mit bestem Dank zurüc bitte Rückseite beachten Mit der Bitte um: di ekte Erledigun Stellungnahme Datum Mit freundliche Grüßen Gebr de Weiss GmbH Transport und Logistik Bezug auf Ihr Schreiben: Rückru unter Tel Weite leitun an Name: Telefon: Memo

10pt Arial mager 1,5 Zeilenabstand Firma

zH. Frau Ansprechpartnerin Straße 52 6911 Ortschaft

Gebrüder Weiss Gesellschaft m.b.H.

8pt Arial mager Bundesstraße 110

A-6923 Lauterach www.gw-world.com

8pt Arial fett SachbearbeiterIn vorname.nachname@gw-world.com

T +43.5574.696.508, F .43.5574.696.505

Betreffzeile

Sehr geehrte Frau Ansprechpartnerin!

1/1

Seite

10pt Arial mager Laufschrift Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket. Zwei Boxkämpfer jagen Eva durch Sylt. Quark, Joghurt und Zwiebeln schmecken prima.

12pt Arial fett Auszeichnung ersten Ranges:

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket. Nur Quark und Marmelade machen keinen Piephahn gerade.Zwei Boxkämpfer jagen Eva durch Sylt.

10pt Arial fett Auszeichnung zweiten Ranges:

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

Einzug 18 mm 10pt Arial fett Hervorgehobener Text Bertholds quick brown Fox jumps over the lazy Dog

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

Nur Quark und Marmelade 10pt Arial fett fettgeschriebener Text machen keinen Piephahn gerade. Doch mein Buhl gesellt sich immerdar. Bertholds quick brown Fox jumps over the lazy Dog.

Nettobetrag 12.345,67

+20% Mehrwertsteuer 2.469,14

Bruttobetrag 14.814,81

Mit freundlichen Grüßen,

Vorname Nachname

Rechtsform: Gesellschaft m.b.H.; Sitz der Gesellschaft: Lauterach; Firmenbuch: Landesgericht Feldkirch FN 61717 k; Wir arbeiten ausschließlich auf Grundlage der „Allgemeinen Österreichischen Spediteurbedingungen (AÖSp)“ und der „Beförderungs- und Einlagerungsbedingungen für den Möbeltransport“, in der jeweils allgemein gültigen Fassung, einsehbar unter www.wko.at/spediteure/. § 51 lit b)

AÖSp gilt nicht als Vereinbarung anderer Haftungshöchstbeträge im Sinne von Art. 25 Montrealer Übereinkommen. Zahlungen werden zunächst auf Fracht und Spesen, zuletzt auf Zölle angerechnet. Erfüllungsort und Gerichtsstand: Sitz der jeweiligen Niederlassung.

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

Einzug 18 mm 10pt Arial fett Hervorgehobener Text Bertholds quick brown Fox jumps over the lazy Dog

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

Nur Quark und Marmelade 10pt Arial fett fettgeschriebener Text machen keinen Piephahn gerade.

Doch mein Buhl gesellt sich immerdar. Bertholds quick brown Fox jumps over the lazy Dog.

Nettobetrag 12.345,67

+20% Mehrwertsteuer 2.469,14 Bruttobetrag 14.814,81

Mit freundlichen Grüßen,

Vorname Nachname

Rechtsform: Gesellschaft m.b.H.; Sitz der Gesellschaft: Lauterach; Firmenbuch: Landesgericht Feldkirch FN 61717 k;

Wir arbeiten ausschließlich auf Grundlage der „Allgemeinen Österreichischen Spediteurbedingungen (AÖSp)“ und der „Beförderungs- und Einlagerungsbedingungen für den Möbeltransport“, in der jeweils allgemein gültigen Fassung, einsehbar unter www.wko.at/spediteure/. § 51 lit b)

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

Einzug 20mm 11pt Arial fett Hervorgehobener Text

11pt EmpfängerName Empfängerﬁrma Empfängerstraße XX A-XXXX Empfängerdorf 05574.696.505

Von/from: 7pt Betreff/subject: 11pt fett Betreffbeschreibung

11pt Arial mager Sehr geehrte Frau Ansprechpartnerin!

9pt Transport und Logistik

Gebrüder Weiss Gesellschaft m.b.H.

9pt Bundesstraße 110 A-6923 Lauterach www.gw-world.com

9pt UID ATU 12345678

9pt Abteilungsname

9pt Heribert Mitarbeiter

9pt heribert.mitarbeiter@gw-world.com

9pt T +43.5574.1234.587

9pt F +43.5574.12345

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket. Zwei Boxkämpfer jagen Eva durch Sylt. Quark, Joghurt und Zwiebeln schmecken prima. Ox mox Moxos oxmos mox. Zwei Boxkämpfer jagen Eva durch Sylt.

13pt Arial fett Auszeichnung ersten Ranges: Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

11pt Arial fett Auszeichnung zweiten Ranges: Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket.

Einzug 20mm 11pt Arial fett Hervorgehobener Text

Blindtext bleibt Blindtext und Brautkleid bleibt Brautkleid. Papa packt 10 Grappa in das Papppaket. Nur Quark und Marmelade 11pt Arial fett fettgeschriebener Text machen keinen Piephahn gerade. Doch mein Buhl gesellt sich immerdar. Bertholds quick brown Fox jumps over the lazy Dog.

Mit freundlichen Grüßen,

Nachname

8pt Sitz der Gesellschaft: Lauterach • Firmenbuch: Landesgericht Feldkirch FN 61717k • Erfüllungsort und Gerichtsstand: Sitz der jeweiligen Niederlassung. Wir arbeiten ausschließlich auf Grund der "Allgemeinen Österreichischen Spediteurbedingungen (AÖSp.)" und der "Beförderungs- und Einlagerungsbedingungen für Möbeltransport", in der jeweils gültigen Fassung. Zahlungen werden zunächst auf Fracht und Spesen, zuletzt auf Zölle angerechnet.

8pt DVR: 1234567

Letter Continuation page letter

Nettobetrag 12.345,67 +20% Mehrwertsteuer 2.469,14 Bruttobetrag 14.814,81 Mit freundlichen Grüßen, Vorname Nachname 8pt DIR/DIR/Faxvorlage.eps/ Seite/Seiten 8pt DVR: 1234567

Letter format

Branch identification and address are not printed via offset printing, but printed automatically. As all letters are processed by ink-jet or laser printers anyway, branch identification and address (as in the example) are printed in the process as well. The address is printed by the author him/herself. To set off parts of the text and headings, use bold and/or larger font sizes. At 145 mm from the left margin, a second left tab stop is set for the placing of address, numbers, dates and sums. “Centered texts” are tabbed at 18 mm and aligned left.

25 The Orange Book – Applications

5,5 pt Arial Gebrüder Weiss GmbH Transport und Logistik Bundesstraße 110 A-6923 Lauterach Letter

Nettobetrag 12.345,67 +20% Mehrwertsteuer 2.469,14 Bruttobetrag 14.814,81

9pt 24.7.2002 8pt 1 Seite(n) inkl. Deckblatt 8pt DIR/DIR/Faxvorlage.eps/ Seite/Seiten

Vorname

7pt An/to: Fax: Fax form

14.Mai.2011

8pt Arial fett Transport und Logistik

10pt Arial fett Auszeichnung zweiten Ranges:

Unprinted envelope with the sender imprinted with the postage stamp

In case of printed envelopes, the address can be positioned inside the orange plane.

Postal packaging

Postage stamp For the most part, GW uses unprinted envelopes. The sender’s address is imprinted with the postage stamp. Printed envelopes The label is placed directly above the address area in order to provide a reading zone according to the standard required for automated postal processing.

Unprinted envelope with the sender imprinted with the postage stamp In case of printed envelopes, the address can be positioned inside the orange plane.

C5/6 envelope, windowed and plain C6 envelope, windowed and plain

C4 envelope, portrait, windowed C4 envelope, landscape, plain

26 The Orange Book – Applications

Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt port und Logist anspo gist Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt Transp Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt Transport und Logistik anspo ogist Transpo gist Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt Transport und Lo ist Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt zH. Max Mustermann A 6911 Musterstadt sport gist Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt Firma, Partner zH. Max Mustermann Beispielstraße A 6911 Musterstadt Firma, Partner zH. Max Mustermann Beispielstraße 6911 Musterstadt F Str. Ithaca FN Bolintin Deal Jud. Giurgiu RO-087015 +40.37.267.8441 +40.37.267.8554 office@gw-world.com www.gw-world.com Str. Ithaca FN • Bolintin Deal • Jud. Giurgiu RO-087015 • T +40.37.267.8441 • F +40.37.267.8554 office@gw-world.com • www.gw-world.com MUSTERLAND E UR O 0 06 0 20.04.201 7 Gebrüder Weiss GmbH Transport und Logistik Musterstrasse 1 1234 Musterort Musterland www.gw-world.com MUSTERORT

3.2 Maps

Maps are an important means of illustrating Gebrüder Weiss’ connections.

Note: Please use the maps that are available on the MAKOM Intranet site at “Design and Downloads”. For customized maps, please contact MAKOM.

27 The Orange Book – Applications

3.3 Publications – Annual Report

28 The Orange Book – Applications

3.3 Publications – ATLAS, the customer magazine

29 The Orange Book – Applications

3.3 Publications – Mailings

30 The Orange Book –Applications

3.3 Publications – brochures

FORWARDING AND LOGISTICS BASICS

31 The Orange Book – Applications

12 12 IT SOLUTIONS ers, log pa rs, es, ports ban nd nsuranc companies op strategi rtun At the sam time advanc rap cation of infor ati allow org ocess th ogisti hain Over the last Gebrüd ss invested ver milli information techn gy. ang ustome kes lac ED – and ccurate eBooking shipment processing eBooking web-based platform into which all your service providers can be integrated. Data can be entered manually imported from an ERP system. Yo ene ough Installation- maint ce-free Mul ingua mpl Around-the-clock monitoring the current location your shipment. For domestic and international deliveries. For land transport, air and sea reight. tus of ch nd idual packaged item from up to Proactiv tifi of ch st tu qu Permanentl vailable Access ive receipt ultilingual iWIS, the Internet Warehouse Information System, more than electronic inventory replacement. All relevant information from your warehouse up to date and clearly organized. our benefits times ng age notific on hang (on qu Permanently vailab ultilingua OPAL loading device management Where are pallets, pallet cages, frames and covers located, how many are there and what condition are they in? OPAL is an efficient and demand-oriented inventory management system for loading equipment. customized solution with direct data exchange and continuous monitoring. benefits Cost savings through the avoidance overcapacity loading equipment sp ific ding equipme transpa cy parti ip exchange networ t-pr com ntory butto eFactura invoice management Invoices, offers, order confirmations and delivery notes are processed automatically and sent via e-mail the click of mouse. simple, fast and cost effective system. our benefits Supports proce plifi onitoring/ nt inv dat ultilingual nd cy-independent syste outgoin invoice) 13 QUALITY MANAGEMENT Ho mi tak ided? The ideal transport mode, the best conditions and the friendliest customer care are not worth thing your consignment does not reach its destination. Although impossible to eliminate mistakes completely the complex processes transport and logistics systems, most can be avoided by rigorous quality management. Gebrüder Weiss ISO 9001 and ISO 14001 certified. Each consignment has unique signature, enabling accurate tracking and tracing. This means you will receive information quickly about the status of your shipment all times. Ongoing reviews of processes ensure that the quality requirements the respective services are met. This means that your shipments are checked upon receipt, upon departure and during storage. Mistakes are quickly identified, allowing respond quickly. 14 TRANSPORT AND THE ENVIRONMENT What can transport and logistics company do for the environment? adj pro but loc ons. most cases brüd Wei loc io situ ted regio od pub nsport ctions. no Ev ity and rde nd ke Ou nsumpti by % per phot voltaic nts mm ngen, M aal and Ke ba ate 0,0 kil att el ici ye And Orange Comb arg ys day 9,00 tons of CO ear Our ours for resou ce-savi futu Through ongoing optimization our network and the implementation of innovative transport solutions, GW has been able to significantly increase fuel efficiency. Across the Group, only trucks that meet the highest current vehicle category of “EURO” “EEV” are being purchased. In terms of transhipment and material handling equipment, primarily electric forklifts are used. GW regularly holds multi-day driving camps that teach environmentally friendly and safe driving habits. protection 1993 en onment protec on was odu 03 GW IS 14 01 certifi on docu ented entr database 07, ing put ph op wa ehouse Since 2008, GW has been using the Orange Combi Cargo as the exclusive block train between Vienna and Bludenz Since 2009 35 employee with cus ironmenta fa hav be rk between Basel and Sofi 11, GW bu first mate-neutr hal Austr 11, GW cquired wi far northern Ger Since 2011 the first gas-powered du fue drive truc has been 2012 ca culation reenh gas emiss on for transport 2017: for tru cle ava bl eff fro 201 AIR AND SEA

1.1 Which documents are needed for export? Generally required papers Shippin order/shippin authorization Shipper, recipient (telephone number and contact person), contents, delivery conditions, number of packaged items, weight and shipping instructions. Invoices Commercial pro-forma invoice indicating the values all listed goods, even goods that are supplied free of charge under warranty. pro-forma invoice, however, must still show the value corresponding the actual commercial value. Intra-community deliveries (EU) For intra-community deliveries (within the EU), an invoice, delivery note packing list containing the following data will suffice: shipper, recipient, contents, delivery conditions, number packaged items, weight. Deliveries outside of the European Union Export customs declaration (EX Single administrative document (EU) for customs clearance oods ordan ith requ (w ption ages, Can als be prep ed by Gebrüder Weiss Copy of letter of credit (L/C) Required you sell letter credit, that the transport documents can be prepared in compliance with the requirements. Export permit required (our customs service staff can tell you whether not necessary). Wooden packing declaration any es, packaging (pa tes, cases us mp ing ust erifiabl wi the ISPM st nda de ckaging ials. Yo Air Sea fic can provi Non-wooden packing declaration our oods ar not vered on wooden pal in wo den ates, declaration the ial pro-form inv tin that the pack uld be happ obt wo d-fre pa for ou Other documents vet rinary ert ficates, dan ds clarati lea us ph fo 1 AIR FREIGHT Air freight has to be fast but what use is the fastest connection between two places if there are unnecesy lay in th patch ival of good of incorrect or missing papers? To avoid these kinds of problems, you must keep the following points in mind: 1.2 Which documents are needed for import? Import documents For air freight consignment, commercial invoice (possibly also copy the bill lading air waybill) and packing list are generally sufficient accompanying documents. Often, however, swift customs clearance can only be guaranteed the goods are accompanied by the required customs documents. This saves time and money. This why the documents required for customs purposes must be checked carefully before import, not least order take advantage reduced customs tariffs where possible. On the basis of country lists and customs tariffs documents, the Gebrüder Weiss customs specialist can provide you with details the applicable provisions any time. AIR FREIGHT Import of clothing texti es and cloth ng imported should be not th for goods ceedin ust igin thes ods Some oo gene not lowed to be imported For the mport text ood from part cular countri mp per may po pe can be equ ed fo th th onsigent, quest correct do nts from suppl good tim Th do th pend igin ding ountr Service Excellence around the globe: this Gebrüder Weiss. We have been reliable partner to our customers for over 500 years. Customized transport and logistics solutions are our business and satisfied customers are our goal. As full-service logistics provider, we are there to support you all over the world. After all: We are where you are! Where can we move for you? WE ARE WHERE YOU ARE Global Air Sea Freight Logistics Solutions Projects Break Bulk Added value for you: Security and transparency: track and trace, transport monitoring, security concepts Reliability: customs solutions, special licenses Flexibility: full charter, special transports, capacity management, partnerships with airlines and shipping companies AIR & SEA FREIGHT Automotive logistics High-tech industries and consulting Consumer goods Leisure and sports Mechanical engineering Trade fair and furniture logistics Industry-specific logistics concepts for competitive edge on your part: Profound industry know-how for peak performance with highest security, transparency and reliability Continuous optimization of your supply chains and flexible location strategies INDUSTRY SOLUTIONS LOGISTICS SOLUTIONS Supply chain management eFulfillment Procurement, warehouse, production and distribution solutions Tailor-made for your supply chain: Targeted outsourcing for focused management Precise timing for customer satisfaction LAND TRANSPORT Parcel service Cargo and groupage freight Partial and full loads Intermodal transport and railway logistics Delivery end customers (B2C) Our strengths, your benefits: Multimodal service portfolio dense network company locations and selected partners Comprehensive on-site services accordance with the highest quality standards WWW.GW-WORLD.COM WELCOME TO THE ORANGE WORLD Gebrüder Weiss – Your Strong Partner for Global Transport and Logistics Solutions 7,000 employees 150 locations over 500 years 24 languages 30 countries Service Excellence around the globe: this Gebrüder Weiss. We have been reliable partner to our customers for over 500 years. Customized transport and logistics solutions are our business and satisfied customers are our goal. As full-service logistics provider, we are there to support you all over the world. After all: We are where you are! Where can we move for you? WE ARE WHERE YOU ARE AIR & SEA FREIGHT Automotive logistics High-tech industries IT and consulting Consumer goods Leisure and sports Mechanical engineering Trade fair and furniture logistics Industry-specific logistics concepts for competitive edge on your part: Profound industry know-how for peak performance with highest security, transparency and reliability Continuous optimization of your supply chains and flexible location strategies INDUSTRY SOLUTIONS LOGISTICS SOLUTIONS Supply chain management eFulfillment Procurement, warehouse, production and distribution IT solutions Tailor-made for your supply chain: Targeted outsourcing for focused management Precise timing for customer satisfaction WWW.GW-WORLD.COM WELCOME TO THE ORANGE WORLD Gebrüder Weiss – Your Strong Partner for Global Transport and Logistics Solutions 7,000 employees 150 locations over 500 24

FREIGHT BASICS

32 The Orange Book – Applications

Advertisements With our own, dense network, we are at your side anywhere in the world and will find THE transport and logistics solution that suits you best. Experience for yourself: GW moves. www.gw-world.com Your strong partner worldwide. Anz_Multimodal_210x148+3_EN_e1.indd 1 02.03.19 22:18 www.gw-world.com The new customer porta One user account for eve ything –clearly structu ed and easy to customize Campaign advertisement Job offers That‘s why we are testing alternative drive technologies such as electric and hydrogen to make transportation even more sustainable for our customers. Experience for yourself: GW moves Because responsibility is important to us. www.gw-world.com WE LOOK FORWARD TO RECEIVING YOUR APPLICATION! gw-world.com/greatjobs, your contact at Gebrüder Weiss Sandra Musi lak, sandr .musielak@gw-world.com DUTIES Full responsibil ty for al C nada branch operation Responsible o P&L, budget and rget respons bi itie fo al branches in Canad Ongoing management of reports SAP CRM CargoW e1 and Bus ness Warehous Must have an ctive role in sa es nd country bus nes developmen Maintain h ghl mot vated, well- tr ined managem nt operations sa es eam OFFER Compet iv Ben ﬁts Pac ag Internat ona Working Environmen Paid Time of and Hol day Opportun ty for persona and career deve opmen VICE PRESIDENT AIR & SEA CANADA (M/F/D)* CANADA (TORONTO With history 550 y Gebrüder Weiss is he old st logisti y in th ld and of the st suc ful. The fou da on of thi ss? O employee B give he the freedom to ﬁnd ne approa hes a d p ay an active par in hapin the future - at more tha 150 locations worldwide. Exc en care pro pects or all people who love mobility. PROFILE Is mf rtabl with m king de isions and d liv rin d ision whilst und ressure Demonstrat d Leadership and Pe ple Management skill Abl to k utono ousl nd in te enviro ent Essentia + years ndustr related xp ri nce Air & Sea nd management experience Pr en st ong le experi Preferred 5+ y Business unit & C st Center management xpe ence P&L, Debt rs AR/AP Hig level or ritte and or English *We live vers ty and enc urage co laboratio twe n different gend rs, th oun nd old, different thnic/religious groups and people th special ds

3.3

3.4 Vehicle graphics

The following graphics may be applied on panel vans, transporters and driver’s cabs. Please mind the particulars of any given vehicle (e.g. all kinds of edges, the position of doors, windows, lights, handles, trademarks etc.)

Important: According to road traffic regulations, vehicle graphics with reflecting letters must also be surrounded by a boundary frame (about 5 cm wide)!

Note: Use the following link to download a special manual that includes a detailed description of vehicle graphics: http://www.gwworld.com/fahrzeugmanual

Company name and legal form Transport and Logistics in country language Postcode and town Homepage left-aligned right-aligned

Gebrüder

33 The Orange Book –Applications

Weiss GmbH Transport and Logistics 0000 Town www.gw-world.com

Logistics

Gebrüder Weiss GmbH Transport and Logistics 0000 Town www.gw-world.com Gebrüder Weiss GmbH Transport and Logistics 0000 Town www.gw-world.com

Gebrüder Weiss GmbH Transport and

0000 Town www.gw-world.com

3.4 Vehicle graphics

34 The Orange Book – Applications

3.5 Building graphics

Signs

For creating signs, please observe the local requirements. If necessary, you may also use the logo in its inverted form, but never forget that the color orange is an important identification mark.

A sign at the entrance shows the opening hours or contact options when the site is closed.

Pylons and banners next to the building help navigate through complex buildings. Pylons, in most cases, require permission, banners often don’t.

Site

Outdoor guiding systems and signs A guiding system consisting of pylons or signs helps visitors and carriers to find their way around our site.

Depending on the application and local conditions, the outdoor guiding system may consist of pylons, signposts or wall-mounted signs.

Building graphics

Choose an architectural feature of the building, for instance the administration area, and use it to create an orange background area. For planning your building graphics, please contact MAKOM in due time.

Wayfinding

A nameplate generator is available for office nameplates. http://tuerschilder.logistics-expert.com/nameplate/new

If you have any questions with regard to wayfinding and signage for new GW facilities, please contact MAKOM.

35 The Orange Book – Applications

3.6 Working gear

36 The Orange Book – Applications

Blouse white T-shirt orange Polo shirt orange Polo shirt blue Blouse blue

3.6 Working gear

37 The Orange Book – Applications

Soft-shell jacket Jacket Working pants Jeans Shorts

3.7 Advertising material

38 The Orange Book – Applications