Hairdressers Journal October 2019

HAIRDRESSERS JOURNAL INTERNATIONAL

HAIRDRESSERS JOURNAL INTERNATIONAL INSPIRING TODAY’S HAIRDRESSER

INSPIRING TODAY’S HAIRDRESSER

NEW WAYS TO

FLIRT WITH COLOUR October 2019

£5|October 2019|hji.co.uk 1 0

9 770143 691236

LOW COMMITMENT COLOUR RESULTS

BY WELLA PROFESSIONALS. For first timers or experimenters, transform your client’s hair in 10 minutes while conditioning it.

It’s easy to mix, easy to apply and best of all, it gives an instant impact that clients love. This colour service is very much about condition and shine, which everyone wants.

Time wise, it is speedy and for many clients Ze ed Z_e` eYVZc eZ^V a``c dTYVUf]V Robert Eaton Wella Professionals UK and Ireland Technical Director

AFTER

BEFORE

To learn more about this business boosting service, contact your Wella Professionals sales representative or call your local Wella Studio, London: 080 3650 4700, Manchester: 0161 8342645, Dublin:+35 314 160 900 uk.wellastore.com

@wellahairuk

#WellaColour

#ColourFlirt

BEFORE

AFTER

zio ZIONE

Alfa Italia

¨

by Nanokeratin System softSmooth by Nanokeratin System, invites women and men of all hair types and textures to Have a Smooth Hair Day Every Day and enjoy a progressive hair smoothing with every use.

for women hair

for men hair & beard

resmooth

retexture

for Hair Extensions & Wigs

Exclusively distributed in the UK by Alan Howard. t: 0161 968 4040 e: marketing@alanhoward.co.uk

rexten

the new amika volume collection, formulated with Redensyl ÂŽ, is designed to amplify your style with long-lasting lift + body while promoting long term hair health. @amika_uk

loveamika.com

amika: is exclusively distributed in the UK by Alan Howard. t: 0161 968 4040 e: amika@alanhoward.co.uk

CONTENTS

October 2019 News

10

Industry News Keep your finger on the pulse with this month’s news round-up

17

Business Stars All you need to know about HJ’s British Hairdressing Business Awards

Business

43

Self Employment To celebrate Freelance Week, a panel of freelancers reveal why they made the leap

46

The Debate Loyalty cards – do they work?

50

Managing Anxiety Hints and tips for maintaining health and wellbeing in the salon

53

Electric Dreams The best travel tools for on-the-go stylists

56

It’s Gift-mas The ultimate guide for your Christmas retail shelf

63

Salon International A-Z Everything you need to know about #Salon19

ELEVEN

Features

96 Inspiration

73

Fashion 11 exclusive fashion collections

HJ Men

129

Men’s Needs Male grooming news, trends and two exclusive fashion collections

141

Interiors Step inside a hygge-inspired salon

145

The Hot List The products to stock in your salon this month

149

Careers Film and TV hair stylist Ciona Johnson-King gives an insight into her working life

154

Life Through a Lens Angelo Seminara shares his favourite images

Regulars

51 63

Membership Offer Ten new members will have the chance to win Affinage goodies 8 / hji.co.uk

17

EDITOR’S LETTER

141

Executive Director Jayne Lewis-Orr jayne@hji.co.uk • 020 3841 7360

Managing Director Mark Moloney

We l c o m e

Editor Laura Husband laura.h@hji.co.uk • 020 3841 7363

I

f you’re reading this jam-packed issue at Salon International 2019, the HJ team would like to wish you a huge welcome to the show! We’re all very excited as this is set to be the biggest Salon International so far. We’ll be posting content live across HJ’s social channels from beginning to end, as well as breaking exclusive news as and when it happens on hji.co.uk.

Head straight to page 63 for our official Salon International A-Z of who and what to see, as well as the hottest deals and exclusive offers that you can redeem during the show. If you’re unable to attend Salon International this year, keep an eye out for next month’s issue where we’ll be sharing our complete official review.

It’s been an incredibly busy month at HJ towers as we’ve been planning for Salon International, HJ Live North in Manchester (13-14 October) and HJ Live Ireland in Dublin (20-21 October). Plus, we hosted the annual British Hairdressing Business Awards. On page 17 you’ll see all the happenings from the night, including the key salons and salon managers to watch in 2020.

HJ’s Freelance Week starts on Monday 14 October.

Check out our freelance business panel’s thoughts on the ideal time to go solo on page 43 and go online for more exclusive freelance content every day from 14 – 20 October.

Finally, it’s time to start thinking about the C-word and prepping your salon for the busy festive period. We have all of your clients’ hair needs answered in our exclusive Christmas gift guide on page 56.

Enjoy the issue!

On the Wella Professionals cover: Hair: Robert Eaton Make-up: Lucy Flower Styling: Clare Frith Photography: Richard Miles

Cut: Sharz Din Colour: Martin Collins Creative direction: Mark Hayes, Sassoon International creative director Make-up: Daniel Kolaric Photography: Ray Kesham 9 / hji.co.uk

Content Editor Charlotte Grant-West charlotte@hji.co.uk • 020 3841 7369

Digital Editor Akesha Reid akesha@hji.co.uk • 020 3841 7377 Interns Lydia Halsey and Olivia Moody

Group Sales Manager Jackie Brown jackie@hji.co.uk • 020 3841 7366

Account Manager Jane Arrowsmith jane@hji.co.uk • 020 3841 7373

Account Manager Matt Crane matt@hji.co.uk • 020 3841 7367

Events Manager Lizzi Diggins lizzi@hji.co.uk • 020 3841 7365 Events and Sales Administrator Melinda Park melinda@hji.co.uk • 020 3841 7374 Design and Production Sarah Eversfield Recruitment and Classified Gabriel Lartey gabriel@hji.co.uk • 0203 841 7376 Head of Global Marketing Chloe Skilton chloe@hji.co.uk • 020 7351 0536 Event Marketing Manager Katherine Cox katherine@hji.co.uk • 020 3728 9062 Marketing Executive Georgina Miall georgina@hji.co.uk • 020 3728 9061

INDUSTRY NEWS BABYLISS PRO AT RICHARD MALONE

The Key LFW Hair Trends

Great Business Minds at Salon International

S Braid Brigade Plaits and braids were seen at multiple shows.

From super distressed and teased-out to sleek and smooth – braids will be big come spring.

L’OREAL PROFESSIONNEL AND DYSON AT ERDEM

New for Salon International 2019 is the exclusive launch of business seminars.

A host of industry experts will explore innovative and creative ways to generate extra profits within your salon at the sessions on Sunday 6 October.

Nicola Smyth and Dan Smyth will host ‘Make Money From Your Salon’s Retail Shelf,’ Jo Robertson will reveal ‘How to Become an Educator: Education 101’

and Mark Woolley will offer expert advice on ‘Building a Salon Brand’.

Plus, Sophia Hilton, Jack Howard, Lisa Maynard-Atem and Jaymz Marsters will sit on a panel to discuss ‘Can You go Wrong on Social Media?’

Seminar tickets are £10 each when bought alongside an entrance ticket to Salon International. Go to salonshow.co.uk to purchase tickets.

Short Hair is Back

WELLA PROFESSIONALS AT PREEN

Healthy hair reigned supreme as stylists embraced the salon-worthy smooth and natural finish.

S Oh So Natural Individuality was the buzz word at many shows including Preen. The models’ natural hair texture was embraced and enhanced with light products.

S

horter hairstyles are a dramatic way to change up a client’s look and this autumn/winter Kim Kardashian-West has followed the likes of Lily James, Julia Roberts and Emma Watson to go for the snip.

She had two inches cut off before a TV appearance last month. Her stylist Chris Appleton wanted to cut another inch off her hair so she asked her followers if she should go even shorter. The result is a chin-grazing bob (pictured right).

The bob is a timeless length that has been a hit throughout the decades. From the roaring 1920s flappers to the androgyny of the 1980s.

Philipp Haug, London Hairdresser of the Year believes this season’s bob is all about the right shape. “I am passionate about short hair and believe there is a short haircut for everyone. There is so much variation with short hair and there’s a style that suits every face shape and hair texture.”

He added: “It’s important the length around the perimeter is cut to suit the face shape, but it is the fringe that can make a difference. With a wider face, a longer asymmetric fringe with a short haircut can look cool. Someone with a narrow face can add more width through the style. Even short hair can last eight to 10 weeks before it needs reshaping as long as there is texture and a good cut.”

10 / hji.co.uk

STEPHEN LOVEKIN/SHUTTERSTOCK

S Shiny, Happy People

NEWS

Ease Brexit Pressure on Salons says NHF

SHUTTERSTOCK

Go to hji.co.uk and sign up to our newsletter for weekly updates

Wella’s 10 Minute Colour Service

T

SHUTTERSTOCK

he National Hairdressers’ Federation (NHF) is writing to ask the UK Government for changes to immigration policy and the National Living Wage in a bid to ease Brexit pressures on salons.

After Brexit, the Government’s proposed immigration system would require workers coming into the UK to be earning at least £30,000 a year. EU, European Economic Area (EEA) and Swiss citizens already in the UK can apply for the EU settlement scheme now.

Applications are free and the deadline for submissions is 31 December 2020.

Employees qualify if they have been a resident in the UK for five years continuously when they apply. If it is less than five years, they will get ‘pre-settled’ status. Settled and pre-settled status give EU, EEA and Swiss citizens the same rights and conditions as they have now.

If there is a no-deal Brexit, EU/EEA and Swiss citizens arriving in the UK and

intending to stay longer than three months will need to apply for European Temporary Leave to remain. This will allow them to live and work in the UK for up to three years.

“As more than 60% of jobs in the UK are below the £30,000 threshold, we’re encouraging salon employees who are EU, EEA and Swiss citizens to apply for the EU settlement scheme now, even if Brexit is delayed beyond 31 October,” said Hilary Hall, chief executive of the NBF and NHF. The letter from the trade bodies to the Business Secretary, Andrea Leadsom, is also calling for restraint on increases to the National Living Wage because of the potential impact on small businesses.

“Such rises would make the UK’s rates the highest in the world, yet other countries are not facing the same economic challenges as the UK,” added Hilary.

Europe’s Most Googled Hair Qs 3.3 million beauty questions were Googled across Europe in the past 12 months and haircare was the most Googled beauty topic.

In the UK nearly 200,000 Brits Googled the question ‘what is hair toner’. A spokesperson for Fragrance Direct who conducted the survey said: “With rose gold, pink and silver hair tones trending, it comes as no surprise that so many searches are around hair toner.”

Other commonly searched questions included ‘how to grow your hair’ with 49,800 searches and 45,300 asked the search engine ‘how to curl hair’.

To see the report go to hji.co.uk.

11 / hji.co.uk

Wella Professionals is launching a new Koleston Perfect ME+ 10 minute colour service called No Strings Attached Colour this month. The quick service is designed to encourage new and existing clients to inject some fresh colour onto their hair with a natural glossy shine.

Wella Professionals UK & Ireland technical director Robert Eaton said: “The service is for all age groups and styles.”

He added: “No Strings Attached Colour will re-energise your colour business as it will be an addition to your portfolio that will add value in terms of revenue and meeting clients’ needs.”

Go to page 76 for more information about No Strings Attached Colour or visit uk.wellastore.com.

Jo Robertson Joins Wonderful Brands Wonderful Brands has welcomed Jo Robertson as its fourth director. She joins the company as the director of education and her role signifies Wonderful Brands’ desire to ensure education is at the heart of the business.

She brings experience leading and executing brand education and is a respected industry voice.

Jo joins the company’s three directors – Martin Eaton, Nick Higgins and Andy Campling.

ROB’S INSIDER TIPS:

1

Arrive with an open mind. No matter how much we think we know, we can always expand our knowledge.

2 3

Give it 100% and focus on being in the moment.

Talk to course members and the Wella education team who can advise on a personalised learning journey.

Download the 2019 Education book from education.wella.com or call a Wella Studio. London: 020 3650 4700, Manchester (including Edinburgh): 0161 834 2645 or Dublin: 01 416 0900.

SHUTTERSTOCK

The course: Colour Genius is held at the Wella Professionals studios in London, Manchester, Edinburgh and Dublin with dates throughout the year.

Why is it special? “It’s spread over two days, which means you get an intense learning experience. It’s an advanced colour course that takes you out of your comfort zone and pushes your creativity. It covers salon trends to keep you on top of essential techniques.

It also explores consultation and colour palettes, which my team found invaluable.”

Who is it for? “Experienced colourists in need of a burst of inspiration and those who want to fully immerse themselves for two days with like-minded colourists in an incredible learning environment.”

Do you need to be a Wella salon? No – all hairdressers are welcome!

Why now? “Consumers are savvy about what they want.

This course will help you to deliver the latest techniques and become a colour expert.”

Are you Saving Enough for Your Retirement?

The Centre for Social Justice has proposed raising the state pension age to 75 from 2035. The UK Government has rejected the idea, however the proposal signifies a growing concern that employees are not saving enough for retirement.

The state pension age is increasing from 65 to

66 next year, 67 in 2026 and will become 68 between 2044 and 2046.

When the state pension age of 65 was introduced in the 1940s, life expectancy was 66. Today people can expect to live into their 80s or longer and pension contributions are not keeping up with the rising cost of an ageing population.

Meet the Fame Team Finalists

S

emi-finalists took part in a day-long audition to reach the finals for the Fellowship for British Hairdressing’s FAME Team. They were challenged to prepare two models and take part in an interview and group presentation.

The finalists listed below will present again in October, before the final four are named at the Fellowship Awards & Luncheon in December: • Alessandro Gennusa, Toni & Guy Westfield • Alexander Hardy, The Vault Hair and Spa • Brooke Evans, BE Ironbridge • Brandon Messinger, The Hair Movement • Casey Coleman, Chair Salons • Jose Domene, Hare and Bone • Lloyd Court, Skyler London • Rory Mason, Ashley Gamble

12 / hji.co.uk

BROOKE EVANS

COURSE INSIDER

Wella Professionals’ technical director Robert Eaton reveals his must-attend course…

Hilary Hall, NHF/ NBF chief executive said: “Even if salon employees have a pension in place, they are planning to delay retirement to keep earning. Unless they can increase their pension savings, the reality is that many people in our industry will be working past the age of 65.”

SPONSORED BRANDS Sophia Hilton is New Crazy Color Ambassador Crazy Color has announced Sophia Hilton, owner of Not Another Salon, as its official colour brand ambassador.

On her appointment Sophia said: “I’ve been using Crazy Color since I opened Not Another Salon and despite being approached by a multitude of colour brands, I have never wavered from Crazy Color because I love it. Even before becoming an ambassador it was my colour of choice. That’s how you know this relationship is genuine.”

The Return of the Rush Family Business Rush Hair, which has 100 UK salons, has marked its 25th anniversary by buying back the shares owned by a private equity firm.

Co-founders Andy Phouli and Stell Andrew received a £16 million investment from private equity firm LDC in 2016, which helped the salon group’s growth. The founders bought back the remaining shares to acquire the company. Andy’s son and Stell’s godson Peter Phouli was also named a member of the board.

Stell said: “Peter brings a flair for innovation and will help drive our company forward.”

Warren Boodaghians Returns to HOB Warren Boodaghians has returned to HOB Salons as head of technical.

He will divide his responsibilities between the HOB Salons and HOB Academy brands. Warren will lead all technical activities, including session and salon colour and colour education.

Warren said: “This really is like coming home. HOB Salons is a brand I love and respect. It stands for quality, creative hairdressing and technical excellence. I feel there is a synergy between myself and the HOB Salons team.”

DIVA MAKER UNVEILS CUSTOMISABLE EXTENSIONS iva Maker will be exhibiting D its new customisable hair extensions at Salon International on 5-7 October 2019 at ExCeL London.

The multi-functional Snap & Easy Clip n Go extensions will be demonstrated on Swedish model Jasmine Sjoberg at the show.

“By introducing these easy snap-in products we will set the standards in the beauty industry.

We raise the bar for beauty and elegance by creating a different look in minutes,” explained Louise Brooks, Diva Maker president and CEO. She added: “You can give clients a beautiful updo without them spending all day in the salon.”

The Clip n Go hair extensions line includes Bangs, Frontals, Half wigs/ Falls, Clip-ins, Ponytails, Updos,

Closures and Fringes with remy human hair in various styles and colours.

“These products are ideal for a quick makeover for parties, weddings and bad hair days. Plus, all of the solutions are suitable for those suffering from alopecia, lupus, cancer or any other medical hair loss condition. You clip or snap it on and off as desired in an instant,” Louise explained.

Diva Maker is a global importer and exporter of hair and beauty products. The brand offers training and a professional one-stop shop for beauty operators and technicians.

Visit Diva Maker on stand U116 at Salon International or go to divamaker.us for more information.

R+CO’S SALON ADD-ON SERVICE

R

+Co has introduced three professional concentrates to protect and preserve colour, thicken and add volume and hydrate and repair locks in the salon.

The products can be used as an add-on service after shampoo to meet your client’s needs.

The Atlantis Moisturizing Concentrate increases moisture levels by 2.5 times after one application. One treatment repairs damaged hair and reduces frizz for a month.

The Dallas Thickening Concentrate adds texture and substance for long-lasting, Texas- style big hair. It smooths 13 / hji.co.uk

and strengthens without weighing down the hair and increases the fullness of fine hair after one application with tangible results in five minutes.

The Gemstone Color Locking Concentrate will boost your client’s colour. One treatment retains colour vibrancy with results for up to 23 washes.

R+Co is formulated without parabens and sulphates.

It is vegan, cruelty-free and gluten-free.

To carry the new range go to randco.com/uk, email uk@randco.com or visit @rebelbeautybrands and @randcouk on Instagram.

BaByliss PRO’s Titanium Expression range has been designed to help you create any look, whether it’s high-fashion session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK

INTRODUCING NEW

HOT PINK!

Superfast processing time!

Re-energize your salon colour and help fight the fade with this intense colour conditioning treatment – now available in the most popular shade of today’s hair colour market!

COME AND SEE US AT

STAND V154 www.osmo.uk.com

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

THE BEST IN THE BUSINESS HJ's British Hairdressing Business Awards recognised the stars of the industry at the Crowne Plaza Westminster Bridge in London. TV presenter Vernon Kay hosted the event with the perfect dose of humour coupled with emotional reactions to the winners’ achievements.

Hairdressers Journal International’s executive director Jayne Lewis-Orr said: “2019 has been an extremely challenging year for the British high street but the British Hairdressing Business Awards demonstrate that hair salons are continuing to go from strength to strength and remain at the heart of the community. This year’s winners have shown that with some creative thinking, clever marketing and the use of social media you can continue to drive clients into the salon and boost business.”

16 SPONSORS

2 LESS SOCKS

A huge thank you to this year’s sponsors.

We appreciate their continued support for the British Hairdressing Business Awards.

Vernon Kay tapped into the sockless trend showcased by many of this year’s male winners by taking his socks off on the stage!

1 HALL OF FAME

1000+ GLASSES

98 FINALISTS

1 NEW CATEGORY

Claire Denyer of SAKS Kings Hill entered the Hall of Fame for Franchisee of the Year.

Attendees enjoyed a sparkling drinks reception with lots of bubbles.

Congratulations to those who made it as finalists in the British Hairdressing Business Awards.

The Social Stylist of the Year Award made its debut and proved to be a big hit!

17 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Social Shout Out

@jackhowardcolor I had to choose the Social Stylist of the Year winner! Jack is great at showcasing his strengths on his feed for both potential clients and students wanting to learn.

Akesha, digital editor

SPOT YOU

RSE

OH WHAT A NIGHT! @alansimpson. contemporarysalons It was an honour to present Alan Simpson with his Business Director of the Year Award. I look forward to sharing his business advice with our readers in upcoming issues!

Laura, editor

Take a loo LF… our online k at awards image ga llery to see if you c yourself a an spot t the drink s reception (o the dance r on floor)!

We made it easy for you to stay up-to-date with what was happening throughout the night at this year’s British Hairdressing Business Awards. We showed you behind the scenes photos and clips of the prep, a sneaky Instagram Live of the editorial team checking out the venue and we announced all of this year’s amazing winners in real-time. If you missed out on the action, check out our Instagram Highlights right now!

@nocohair Balayage pros and winners of the Independent Salon – Business Newcomer of the Year category have a feed filled with gorgeous salon colour and cuts, as well as happy client testimonials.

Charlotte, content editor 18 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Gina Conway Gina Conway Aveda Salon and Spa The judges’ verdict: “This winner’s exceptional attention to detail, especially to the sensory experience exceeds customers’ expectations.

Her strive for perfection through looking at all areas of the salon, and where the guest will receive the best experience makes her the deserved winner.”

The winner said: “This is the best night of the year and winning means so much. I need to thank the team, because they make everything happen. It’s their drive and passion that makes me want to be the best boss. I’ve been in business for 17 years now, so to continue to be recognised is amazing and means I can continue to inspire the team.”

Sponsored by

19 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

David Akroyd Toni & Guy East Grinstead The judges’ verdict: “This winner takes every opportunity offered, he reflects the brand and puts his own mark on the business. This person is a dedicated leader with a clear growth plan and thorough training programme.”

The winner said: “Winning this award feels amazing. I’ve entered lots of times over the years, so to win means everything to me. My team and our clients love it when we win awards and that’s incredible. For me, getting recognised by other people in the business and standing out to the judges is really rewarding.”

Sponsored by

20 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

NOCO HAIR The judges’ verdict: “With an innovative approach to using space, a clear strategy and a well thought-out plan, this winning entry looks beyond just the salon to the idea of salon culture.

The results are clearly seen through fantastic client reviews and business growth.”

The winner said: “We want to thank everyone that supported us on the way, especially our team who are really something else. It’s only been 10 months since we opened but it feels like we’ve been doing this together forever. We aren’t scared of asking our heroes for advice. We ask lots of questions and turn what we learn into something practical for the salon and it’s working!”

Sponsored by

21 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Alfie Sanderson G&E McIntyres The judges’ verdict: “This winner has a real hunger and clear excitement to be in the industry. He has an infectious enthusiasm, displayed through a great work ethic and passion for hair. This individual has a big future ahead.”

The winner said: “I can’t believe it! I need to thank my whole team for their support every day, but I really have to thank my boss Gavin who entered me. It was the first time I’ve ever done anything like this, and I’d tell anyone thinking about entering to just go for it – who knows, you could be where I am this time next year!”

Sponsored by

22 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Smith England The judges’ verdict: “This salon has been described by one of our judges as a breath of fresh air! Through pioneering different team activities and regular thought-out team meetings, they are a very team-focused business.

They work together as a collective with a great community spirit that is always giving back.”

The winner said: “To have our name called out was amazing, but it’s really a testament to the team and all of their hard work. The guys work so hard alongside me and I’m incredibly proud of everything they’ve achieved. It goes without saying that this award is for them as without them, the business is nothing.”

Sponsored by

23 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Not Another Academy The judges’ verdict: “This winner offers an exceptional and unique methodology to training.

It is leading the way with a forward thinking, outside the box approach to education for today and tomorrow.”

The winner said: “We have worked so hard every hour of every day to build our education business and develop the next generation of hairdressers. Education is everything in this industry and it’s vital that you keep learning and evolving. What would we all be without education?

It’s essential!”

Sponsored by

24 / hji.co.uk

THE ROYAL DYNASTY COLLECTION #LongLiveTheQueens #ghdRoyalDynasty

GOD’S GIFT TO QUEENS #LongLiveTheQueens #ghdRoyalDynasty

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Josh Goldsworthy Goldsworthy’s Hairdressing The judges’ verdict: “This winner has been described by one of our judges as so much more than a hairdresser – his clear experience and knowledge means this individual is always going above and beyond to help his team get involved in the industry.”

The winner said: “A decade ago I was a finalist for Junior of the Year so to win Salon Stylist is amazing. I'd like to thank my family, team and above all my wife who encourages me to keep going. Hairdressing is about creativity but we need the business side to succeed and grow.

These awards show the industry who’s excelling as a business mind, which is just as important as beautiful hair.”

Sponsored by

28 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Jack Howard The judges’ verdict: “Showing knowledge, expertise and ways in which stylists can grow their profile, he is an early pioneer of social media and his following is inspiring. Our winner is clear and confident on how to get the best out of his social channels.”

The winner said: “This feeling is amazing.

I need to thank my PR Sally who found me on Twitter nine years ago and got me on Instagram – I haven’t looked back.

Baring your soul to judges in awards like this is hard, but it’s so important – especially for the social award. This is dedicated to every hairdresser out there who put down the foils and started painting hair!”

Sponsored by

29 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Voodou Liverpool The judges’ verdict: “This salon has demonstrated strong growth as a result of its campaign activity through an unmistakable understanding of its client base and clear objectives. The team's fantastic figures show they have a marketing campaign that is clearly working.”

The winner said: “This is amazing. Not a lot of salons have a dedicated marketing team, so for us to win an award for it is incredible.

We are attracting new clients every single day through effective Facebook advertising. We know it has paid off so to be recognised for that is fantastic for the whole team.”

Sponsored by

30 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Sally Montague Hair Group The judges’ verdict: “This salon has a beautiful, serene and calm space and its owner's vision to build a super salon from scratch has been realised.

She has left no stone unturned and has shown tremendous attention to detail.”

The winner said: “I’m absolutely ecstatic.

It’s wonderful to finalise, but it’s fabulous to win.

I run seven salons and business is my focus – hair is the easy part. Being recognised for that is everything. Our salon is a spa, salon and studio, which offers something for everyone – from a morning yoga class to incredible hairdressing. It’s an amazing space for the team and our community and we’re proud of it.”

Sponsored by

31 / hji.co.uk

Create colour vibranc y

IGORA VIBRANCE A state-of-the-art moisturising demi-permanent hair colour, with a liquid formula that can turn into a gel or cream for more service options.

#CREATE #TOMORROW #TODAY

www.schwarzkopfpro.com

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Liam Fry Tony Wood Hairdressing The judges’ verdict: “This winner is a passionate and committed manager with innovative ideas that clearly resonate with his team. Forward-thinking and motivational, he leads from the front.”

The winner said: “I’ve entered this category three times.

People always say that you need to keep trying and they’re right – I can’t emphasise that enough.

If you love what you do, keep going. Hair can feel insular sometimes. You don’t get to speak to your peers and talk business very often, so getting the nod from them at an awards ceremony like this feels very important.”

Sponsored by

34 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

G&E McIntyres The judges’ verdict: “This salon has an enthusiastic, motivated and happy team. They are all passionate and ambitious about the industry and together with their slick processes this salon is a great place to work. Clear objectives and goals ensure clarity and a united approach.”

The winner said: “We'd like to thank everyone who has been with us from the start and helped us to grow.

When we started out, we thought we weren’t business people. The industry has supported us every step of the way and to be recognised for our business is everything.

Everyone has played a part so thank you to our team – our family.”

Sponsored by

35 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

MANTA The judges’ verdict: “The winning innovation is borne from a lovely brand story and the demonstrable results and awards won by this innovation say everything – it has received hugely positive plaudits and achieves its aims.”

The winner said: “I’m shocked! We have so many people to thank, including Zoe Irwin for pushing us creatively at every step. Getting this product to market and getting people to love it has been amazing. As an emerging brand this kind of industry recognition is incredible. It’s great for consumers to love us but for the trade to give us this accolade means everything.”

Sponsored by

36 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Hairven Salon Group The judges’ verdict: “This winning salon has an undeniably strong community engagement.

The fantastic community work it does is rewarded by the steady profit growth it is seeing. This salon has a great vision, a great team and great growth!”

The winner said: “We are on top of the world – close to heaven, you might say! We love our colleagues and clients because they’re the ones that made this happen.

I also want to celebrate HJ for recognising this side of the industry. Being recognised in business is everything because a solid business is the foundation to an incredible future.”

Sponsored by

37 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Grizzly’s Male Hair Salon The judges’ verdict: “This salon has a clear understanding of the experience they wanted to give and the difference it makes.

They have recognised the importance of team building and exceptional training for all team members and their hybrid approach unites the best of barbering and hairdressing.”

The winner said: “We thought we could win which is why we entered, but we were blown away by the competition. To win this award is an amazing achievement and it’s testament to the team and their hard work.

When we started the salon, winning this award was on our wish list.

Taking it home today is amazing.”

Sponsored by

38 / hji.co.uk

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS 2019

Alan Simpson Contemporary Salons The judges’ verdict: “Consistent, strategic, objective and focused are just a few words the judges used to describe our winner. This business director has his clients and team at the heart of the business.”

The winner said: “I feel amazing and on top of the world right now. I need to thank HJ, all of the sponsors and above all my team who work so hard every day.

I entered these awards because I wanted to make a difference and I wanted to change the perception of the industry to show that business is just as important.

Winning tonight means everything to me.”

Sponsored by

39 / hji.co.uk

To enquire about joining the elite and becoming a Great Lengths certiďŹ ed stylist visit GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

E

MIZ O T S CU

LOR

CO R U O Y

• ADD HYPE PIGMENTS TO COLOR, CARE AND STYLING TO TAKE SALON TREATMENTS TO THE NEXT LEVEL. • CREATE INSTANT COLOR DEPOSITS, SIMPLY CHOOSE YOUR BASE, DROP AND APPLY. • A TRULY CUSTOMIZABLE COLOR, USE LESS DROPS FOR PASTEL SHADES OR MIX MULTIPLE DROPS TO CREATE A BRAND NEW TONE.

#BELIEVETHEHYPE

VISIT US AT STAND V155

CRAZY COLOR

@CRAZYCOLORLTD

BUSINESS PANEL

HJ’s Freelance Week is Sponsored by

To celebrate HJ’s Freelance Week, we asked a number of freelancers to share their tips for kick-starting a new business and to explain how they knew it was the right time to take the plunge Name: Josie Wright Job title: Freelance hairdresser and Wella Passionista “After a decade of salon life and wondering ‘what if?’ – a change needed to happen.

I was working a full day and then would leave work at 6pm and travel to do hair at people’s homes – sometimes until 10pm. I would get messages every day asking for appointments at home. I got really run down, so I took the risk and set up on my own. It felt good to be 100% my own boss. It’s hard work as I’m now the person who deals with every enquiry from appointment bookings, to stock taking and advertising. Three years in, I’m consistently booked up eight weeks in advance. I’ve recently opened a salon studio so the hard work and extra hours have paid off.”

Josie’s tips: ∞ Social media is everything. This is

the modern way that potential clients will look for a new hairdresser. ∞ Set boundaries. Don’t let people dictate to you – choose your own hours and stick to them. ∞ Don’t expect to be fully booked straightaway. When you have quiet days, spend this time on pushing advertising to fill your books or online education to perfect your skills.

Name: Claire Guy Job title: Freelance hairstylist, make-up artist and bridal specialist “Choosing to go freelance was about having the flexibility to be in control of my own workload. At the time I had three young children and needed to work around

SHUTTERSTOCK

Why did you decide to go freelance?

my husband’s shifts. I still like to think I am in control of my diary; however, I often look a few months in advance and discover I’ve forgotten to book myself a day off. I love that I can set my own hours around family commitments such as school pick-up times and football practice (I have three sons, so this is most days).

I worked for a corporate company before I began my hairdressing career and while I thought I loved it – I love this more. Yes, it can be hard work, but it is also rewarding.”

Claire’s tips: ∞ Never stop learning

session stylist, I decided to specialise in bridal hair and became a freelance wedding stylist. At that time, most brides would visit a salon on their wedding morning. There wasn’t many of us travelling to wedding venues, so I saw this as a gap in the market that I wanted to expand. Fast forward to 2019, I am the national bridal hairstylist winner of the TWIA (The Wedding Industry Awards) with a successful freelance business. I have my own pro team and run bridal hair training workshops and one-toone bespoke tuition “Set boundaries. alongside a busy Choose your wedding diary which takes me all over the own hours and UK and abroad for stick to them.” destination weddings.”

as when you are freelance the onus is on you to stay Josie at the top of your game. Courses are an investment for your future. ∞ Do your research and find out what other people are offering in your area. What will make you stand out? Don’t price yourself low as you need to make a living. ∞ Social media is a fantastic tool and a great way to showcase your work.

Ask your clients to leave reviews. I believe every hairdresser should have an Instagram account – it’s easy and free!

Wright

Tracy’s tips: ∞ Create your own

specialism or niche – for me it was bridal. Clients love going to an expert in their field. ∞ Establish your ideal client and build your brand accordingly. You need to present a professional image and stand out from the crowd and this is a crowded market. ∞ Learn everything you can about social media or pay an expert to do it as this is the way to promote your business and build a great reputation.

Name: Tracy Pallari Job title: Bridal hairstyling specialist and educator

Name: Paris Quarterman Job title: Freelance hairstylist

“I started my hairdressing career from a family salon background in Bristol and always had a passion for long hairstyling. I worked as an educator for Clynol and travelled extensively teaching long hair. Following a move to London, where I worked as a

“I decided to go freelance because I wasn’t 100% happy where I was working. I had recently had a baby and craved some flexibility in my job. I knew it was the right time to go freelance because I was feeling confident (something I have struggled with before) and I was

43 / hji.co.uk

BUSINESS PANEL receiving requests for home visits. I believe you know in your heart when you’re ready to take the jump! If you aren’t sure, my recommendation would be to go part-time and advertise yourself to see what interaction you get from your adverts first.”

love instantly with another side of hairdressing. I went on a lot of hairdressing courses all over the country studying updos, colour, cutting and barbering. I loved working in a salon with my clientele, but I knew I wanted to move to London to see where it would take me. Sadly, I “Don’t forget Paris’s tips: had to leave what I to praise ∞ I took a pricing knew behind, but I those who course, which helped didn’t want to live me set my prices with regrets. I gave inspire you.” with confidence. myself six months to Michael Gray ∞ Being freelance is save, move and start a chance to shine and building connections. It show your personality. If was the best thing I’ve clients don’t like it, are they done and I love it.” really the right clients for you? ∞ Find online forums and hair pages.

Michael’s tips: ∞ Try different areas of hairdressing There is a huge support network for to find your niche and build your freelance workers, so you’ll never be portfolio of work. Many hairstylists by yourself! stick to cutting or colouring but there could be other avenues for you Name: Tilly Penn to explore.

Job title: Freelance ∞ Use social media as your platform stylist/educator to showcase your work. Show your personality to people you want to “I had thought about connect with and don’t forget to going freelance for praise those who inspire you. ∞ You’ll have days where you’re several years. I loved quiet and you’ll feel down that salon life but was you’re not working. Embrace those excited to work in quiet days by being creative with different places with other creatives. Collaborate with or different people. I’ve always loved the assist other hairstylists and practice more creative side of hairdressing. I mastering your craft. found working in a salon meant I was always having to choose or understandably I couldn’t get the time Name: Dionne Smith off work to take a dream job. This is Job title: Freelance hairstylist when I knew freelance was going to be a better option for me and the “I’ve been a salon busier I became juggling both, the owner for many years more I knew the time was right to and I have constantly work for myself!” been let down by my Tilly’s tips: staff members. In the ∞ Be prepared as the more prepared end I said to myself if I you are, the less pressure you will put go freelance, I will only have to rely on yourself. on myself and this seemed like the ∞ Trust yourself. Get ready for a lot of best decision. I got to a point where opinions (good and bad) and talk to the choice was clear for me – I wanted freelancers to put your mind at ease to grow as a brand and I wanted to about your new freedom. venture into the world of fashion ∞ Put yourself out there – use social shows, session styling, photoshoots media and join support networks and teaching. It was the right choice for freelancers. There are even as I haven’t looked back since.” consultancies that provide Dionne’s tips: one-to-one coaching for educators. ∞ Build a good clientele initially and continue to build it up.

Name: Michael Gray ∞ Never undersell or devalue Job title: Freelance hairdresser yourself because you’re not in a and Wella educator salon. Maintain your price point and treat your freelance business as a “I was working in a commercial salon business. ∞ Stay on top of trends and the latest salon in Nuneaton. I happenings within the industry. As always wanted to learn freelancers we can get comfortable and got bored easily so so it’s important to be able to offer I started styling hair new techniques and services to for shoots with local our clients. photographers and designers. I fell in 44 / hji.co.uk

Name: Samantha Toogood Job Title: Owner Toogood Hair “Being freelance allows me to be independent – I can use different colour houses and make my own rules.

Hairdressing isn’t about how many clients come through the door, each one of my clients has a story and being freelance allows me time to listen. I knew when the time was right for me. I was working a full week after having my children and realised it was time to change. I exchanged a five-day for a three-day week, so I have time for both my hairdressing family and my real family.”

Samantha’s tips: ∞ Create your own brand and decide how you want people to see you.

∞ List your prices as this will set a

precedent for how clients should treat you. ∞ Connect with like-minded people. The Freelance Hairdressing Association (FHA) offers invaluable connections.

Name: Melanie Victoria Doyle Job title: Hair and make-up artist “I left my full-time job six years ago to go freelance within the hair, make-up, TV, fashion, photographic and film industry. I kept asking my manager for time off to do freelance jobs outside of my full-time career. I realised the freelance industry was a growing market and one-to-one training was becoming more popular so there was a gap in the market for me to help others up-skill. I live in northern England so the introduction of Media City and BBC Scotland in Glasgow has created lots of freelance opportunities and our industry of freelancers is growing through groups on LinkedIn and Facebook.”

Melanie’s tips: ∞ Attend as many freelancer events

as you can, such as BECTU which is a union for hair and make-up artists, and professional hair trade shows. ∞ If you want to get into TV or film, research the hair and make-up heads of department for TV dramas and films. Contact them directly with your CV and cover letter asking to be considered for work experience. ∞ Join online forums such as Purpleport, Star Now, Model Mayhem and mandy.com as they are great for looking for unpaid and paid work, as well as networking.

ADVERTISEMENT FEATURE

HOW TO RUN A SUCCESSFUL FREELANCE BUSINESS HJ speaks to Wella Professionals freelancers – Laura Chadwick and Nella Pastore about the art of ordering and managing stock levels and how to stay up-to-date with the latest trends and techniques while working solo

How do you use Wella Professionals colour to support your business?

Nella: I love the ongoing support and marketing materials that Wella Professionals offers freelancers. I completed my Wella Master Colour Programme award last year and it’s given me access to lots of great tools.

Laura: Wella gives exceptional results in colour and shine with a huge range of shades to suit every client. It’s long lasting and keeps clients loyal.

Why did you choose to work with Wella Professionals for your freelance business?

Nella: The Wella colour family has a vast range of products in its portfolio, which allows me to for more bespoke tones cater to all of my clients and the new Illumina ranging from 16 to 60+.

OPAL-ESSENCE silver Laura: I use the brand mauve toner is great for my as a freelancer because I platinum blonde clients. know the colours and I’m confident in using NEVER STOP LEARNING How do you plan them on my clients. colour orders?

Nella says:“I invest Nella: Apps are What colour in myself two to three great but it’s products times a year. I love the Master always good do you Colour Programme because it to have a hard keep in your offers lifetime education with copy of orders kitbag for your the Master Colour Congress.” too. I do a big clients’ colour Go to education.wella.com for order every needs?

FREE online education or call other month Nella: I have one of the Wella Studios to book and top up every a slightly a studio course (London: 020 two weeks for last smaller bag 3650 4700, Manchester: 0161 minute bookings. with Perfection/ 834 2645 and Dublin: Laura: I keep a stock Colour Fresh for +35 314 160 900). sheet with all of my those top-up/freshenclients’ usual colours and up days and in my main replenish weekly. I also provide bag I work mainly with Koleston consultations to ensure I know if Perfect ME+ (for fantastic coverage of greys), Illumina (for those pearlescent anyone is planning a colour change as this means I can stock up in advance. toners with shine) and Color Touch to complete my balayage and melt What are your tips for a new toning techniques. freelance colourist?

Laura: I use Koleston Perfect ME+ for Nella: Tune into social media and grey coverage. I love Illumina Color

Laura

Nella follow Wella globally. I follow the hashtag #wellapassionistas on Instagram because I love seeing other stylists’ work. I have made Insta friends – they have even helped me with mixing ratios when I’ve asked for advice.

Laura: Go on basic colour training to understand the depths and tones.

Make sure you have all the basics to create your clients’ dream hair and add to your range as you go to suit your clientele. Make sure you record your usage so you can predict how much you’ll need going forward.

How does Wella help you to streamline the ordering process?

Nella: I have an online login, which I can use on all of my smart devices.

It shows me how much I’m spending and Wella creates an invoice, which needs to be paid in 30 days so I have time to budget.

Laura: I don’t buy in bulk. I buy my products from the wholesalers so I always take advantage of offers such as buy four get one free.

Go to uk.wellastore.com and sign-up to get 10% off your first freelance order and check out the Wella Professionals official Instagram (@wellahairuk) and Facebook (@wellauk) accounts for tips, techniques and a daily dose of inspiration.

45 / hji.co.uk

BUSINESS

The Debate

Do you think loyalty cards work in the salon?

Yes

No

“A loyalty scheme gives us a reason to get in touch with clients between visits.”

“Once a client has received a discount for a while they will come to expect it.”

“Everybody wants to feel their loyalty is noticed, appreciated and rewarded. The loyalty scheme run by my salon The Hair Movement is multifaceted. There is the traditional point system where guests can claim free services or products. We also use the loyalty scheme to invite guests to additional experiences, like our VIP Coffee Mornings, which are designed to give our guests hair tips whilst further cementing the relationship between our salon-tribe and loyal guests.

For the rewards, guests can choose between a gift product, a complimentary service and for some they can even have an amount taken off their bill.

Our staff have a very good commission structure, and by having a wide range of reward options, it works well for both our tribe and guests alike.

I believe having a physical or digital scheme in place is half the win. We provide our guests with branded loyalty key cards. This subliminally ensures that our brand is visible in their daily lives. We also have an app where guests can check their points, book their appointments and look at their purchase history.

Like all aspects of marketing, a loyalty scheme takes real thought and structure. One of the major marketing benefits of a loyalty scheme is that it gives us a genuine reason to communicate with guests between visits. They have signed up to be part of a salon community. These schemes don’t work when they are unstructured, half-hearted and not actually benefitting the guests. There must be a strategic win-win in place for it to have a real impact.”

“We feel that loyalty cards aren’t for us. We work tirelessly to ensure the service and KJM salon experience is so good that it breeds loyalty with our clients. Our client retention is 89%, so we don’t feel the need to discount our services at this time.

The demographic in our area is high income households who demand excellent service and attention to detail so they are not enticed by long term loyalty/discount schemes.

My staff retention is very high and I feel the continuity and consistency in the team is the best way of keeping loyal clients. I am not convinced that discounting prices and services is enough to keep a client coming back time and again. I think once a client has received a discount for a while they come to expect it and then we’re faced with the dilemma that we can never withdraw it (if the business needed to). I feel it’s a possible downward spiral if not managed well. With loyalty cards I don’t feel the pressure is on the client to spend more money; however I think it does put pressure on the salon and the team who may feel undervalued.

We promote our ‘recommend a friend’ scheme and offer a family/friends group discount. These schemes encourage clients to be our biggest fans and do some marketing for us. Personal recommendations, especially on social media, work well for us and make our clients feel part of the salon family.

The task of keeping clients loyal to the salon is complex and forever evolving, as demands and expectations change, we must listen to our clients and give them what they need.”

Benjamin Shipman, director, The Hair Movement

Kerry Mathers, owner, KJM Salons

46 / hji.co.uk

SHUTTERSTOCK

One salon owner and one director share their views on whether loyalty cards are beneficial for their businesses

THE

S P E E D . C O M F O R T. D E N M A N S T Y L I N G .

Designed for maximum speed, comfort and control.

We’ve combined the smooth, styling power of Denman’s iconic styling pins with our paddle brush to create the definitive professional paddle.

LAUNCHING AT SALON INTERNATIONAL 5-7 OCTOBER 2019

WITH THE BEST IN THE HAIRDRESSING INDUSTRY

PRESENTS THE

BRITISH HAIRDRESSING AWARDS SPONSORED BY

BOOK NOW Visit www.hji.co.uk/bha or contact Lizzi Diggins on 020 3841 7365 or email Lizzi@hji.co.uk MONDAY 25TH NOVEMBER 2019 JW MARRIOTT GROSVENOR HOUSE, PARK LANE, LONDON W1

#bha19

BUSINESS

Managing Stress and Anxiety Business consultant Liz McKeon discusses the importance of staff wellbeing and creating a positive work culture Three steps to a stress-free workplace

1

Create a space to relax during breaks. It is important to give staff time to escape the fast pace of the salon floor.

2 SHUTTERSTOCK

Subscribe the team to a mindfulness app. This will ensure they have some time to relax and has proven benefits for reducing stress and anxiety.

T

he World Health Organization has classified burnout as a medical condition. You can help to prevent staff burnout in the salon by being aware of its symptoms. Anxiety is a feeling of worry, nervousness or uneasiness about anything with an uncertain outcome. Stress is the adverse reaction that people have to excessive pressures or other types of demands placed on them at work.

It is worth noting that stress is not an illness – it is a state. However, if stress becomes excessive and prolonged, a mental and physical illness may develop.

Do you have a happy team?

Staff wellbeing is a necessary consideration in the workplace.

When wellbeing is eroded people can become sick both mentally and physically. There is a fine line between healthy motivation and unhealthy stress. Causes of stress in the workplace are varied but might include a high workload, coping with change, conflict, bullying, ineffective management, long working hours, lack of training, threat of job loss or

3

Create a healthy incentive scheme. Introduce a healthy snack bowl with fruit and protein bars. Provide vouchers for massage or yoga classes. If your budget allows, provide discounted gym or fitness membership as a healthy body equals a healthy mind.

an unclear job specification.

If you want to avoid the above, you need to introduce wellbeing policies in the salon.

Create a positive work culture Have a clear vision to ensure your staff know they are valued. This will mean they will be excited about making the salon a success.

Encourage teamwork through training with rewards and recognition.

Training and development add value to the salon and members of the team. This can be reflected through increased sales and improved customer service. Training can counteract negative stressful pressures as it allows staff to focus on new types of learning, which is positive and motivational.

Ensure pay and working conditions reflect the responsibilities of the role and this will also ensure your staff feel secure about their job.

The art of communication Communication encourages a positive 50 / hji.co.uk

salon culture, which helps to promote wellbeing. Aim for excellent communication between all levels of management and staff. You want to create a salon culture that respects and encourages a healthy work/life balance. For example, offering time in lieu or overtime payments for additional work will lead to your staff feeling suitably rewarded for their efforts.

This in turn improves self-esteem and feelings of personal value and encourages commitment and job loyalty. Plus, taking an active interest in your team’s health and wellbeing and wanting your team to be happy will lead to increased productivity.

Liz McKeon is a business coach who specialises in the hair industry. For details about business seminars and industry workshops go to lizmckeon.com.

MEMBERSHIPS Join us as an HJ Gold Member for the latest news, insights, inspiration and networking opportunities.

Your membership will include: Annual print and digital subscription Access to the Membership Lounges at HJ Live and Salon International 10% discount on HJ Insurance Capital Hair & Beauty will offer a 25% discount to HJ Members (in-store only) on their first order with an ongoing 5% discount on each store visit going forward. In addition, a 10% discount will be offered on all training courses at Capital Hair & Beauty, M&S and Salon Connection stores.

BECOME A MEMBER THIS MONTH and win an ASP Kitoko Botanical Colour Intro kit worth £95.50 ew ASP Kitoko Botanical Colour uses N seven natural dyes to give clients stronger, fuller, healthier-looking hair with incredible

Membership services If you have any queries about membership or newsagent copies, please contact the relevant number below.

shine and vibrancy. It is perfect for clients with fragile or damaged hair, individuals who want to try colour for the first time or anyone who is sensitive to colourant ingredients.

The ready to use pre-blended shades are mixed with water for damage-free results that will give your clients up to 100% white coverage and colour for up to 20 washes.

Membership enquiries UK customers: 01371 851875 Email: hj@escosubs.co.uk Overseas customers: +44 (0)1371 851876 Fax: 01371 851808 Address: Hairdressers Journal International, Trinity House, Sculpins Lane, Wethersfield, Braintree, Essex, CM7 4AY

The intro kit provides 12 colour sachets (one of each shade), a shade guide, bowl, brush and whisk, primer shampoo, product brochure, window sticker and a free tote bag – basically all you need to get started using Kitoko Botanical Colour.

Membership rates Gold Membership (print & digital) £49 Silver Membership (digital) £10 Newsagents enquiries Distributed by Marketforce (UK) Ltd, Blue Fin Building, 110 Southwark Street, London, SE1 0SU. Circulation Marketing by Intermedia Brand Marketing Ltd, registered office North Quay House, Sutton Harbour, Plymouth, PL4 0RA

Ten new HJ Members will have the chance to win an ASP Kitoko Botanical Colour Kit worth £95.50.

For more information on ASP and Kitoko call 01794 527 111 or visit www.asphair.com.

PRESENTS THE

BRITISH HAIRDRESSING AWARDS

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS

SPONSORED BY

Hairdressers Journal International (HJ) incorporating Hair & Beauty Volume 134 No. 65611 October 2019. ISSN 0143-6910 (Print) ISSN 2059-3430 (Online). Published every month by Hairdressers Journal International, M Squared Media, Allington House, 25 High Street, Wimbledon, SW19 5DE. www.hji.co.uk Classified advertising prepress by Classified Central Media.

Printing by Walstead, Southernprint Ltd., 17-21 Factory Road, Upton Industrial Estate, Poole, Dorset, BH16 5SN. Distributed by Marketforce UK, 2nd Floor, 5 Churchill Place, Canary Wharf, London, E14 5HU. Tel: 020 3787 9001. © 2019 M Squared Media

51 / hji.co.uk

THE

NEW

CONTAINS: 7 x Color Psycho® Shades 150ml

PLUS: 1 x Color Tamer 250ml 1 x Shade Chart 1 x Psycho’s Guide

COME AND SEE US AT

With 7 outrageously wild shades, this colourful starter kit contains everything you need to create limitless, intermixable shade options.

Tame Wild Brights into submission with OSMO® Color Tamer for unique pastel results or add depth and interest with a touch of Wild Black. Go create!

STAND V154

www.osmo.uk.com

ELECTRICALS

SHUTTERSTOCK

ALWAYS ON THE MOVE HJ speaks to session, salon and freelance stylists about the electrical tools they can’t live without in their portable kitbags

T A SINGLE TOOL FOR ALL OF YOUR NEEDS

S VOLUMINOUS CURLS ANYWHERE W THE HAIRDRYER THAT PROTECTS AGAINST HEAT DAMAGE

The Dyson Supersonic Hair Dryer Professional Edition is a bespoke dryer for the professional market. It uses Dyson’s smallest and lightest motor yet for on-the-go stylists.

Dyson hair ambassador Larry King says: “The three metre-long cable gives me more mobility when styling my clients’ hair.”

It measures the temperature of the airflow to prevent and protect against extreme heat damage. With three heat settings, three airflow settings and a cold shot, the dryer is versatile and can be used for drying and styling hair on shoots or in the salon.

Perfect for on-the-go styling, the Cloud Nine Micro Wand is designed to create natural-looking resilient curls. Rikki Thomas of Daniel Galvin Studios says: “I love the versatility of the Micro Wand and it’s an essential part of my kit.”

Ideal for both session stylists and freelance stylists, the wand is designed to create endless looks from large waves to tight curls with fabulous volume.

Featuring a tapered, mineral-infused ceramic barrel, it has three variable temperature settings and uses exclusive kinder styling technology to leave hair enhanced and defined.

2 1 53 / hji.co.uk

The ghd platinum+ is a multitasker as it can be used for curling, waving, smoothing or straightening. Adam Reed, ghd global ambassador explains: “It features the most incredible smart technology that adapts to every individual’s hair needs and this has made styling so easy for me.”

Responding to an individual’s hair and the way it is styled, the platinum+ controls heat effectively and predicts the hair’s personal needs to give ultimate results.

With a 20-second heat-up time, universal voltage and a three-year warranty, the creators of the platinum+ had on-the-go stylists in mind.

3

ELECTRICALS T A SLEEK AND PROFESSIONAL FINISH

4 5 6 The lightweight and portable Dafni Allure Cordless Straightening Brush was designed with travel in mind. Ashleigh Hodges says: “Dafni Allure is now a must in my kitbag and it sparks interest with everyone. Being cordless makes it great for quick touch-ups anywhere.”

With a battery life display it is easy to know when charging is required and once it is fully charged it can be used for 30 minutes. The brush is charged using a USB port and indicates when it has reached its top temperature and is ready to be used.

X ALL THE POWER WITH NONE OF THE NOISE

The Parlux Alyon dryer from Hair Tools is the result of over 40 years of research and development and is the most powerful Parlux to date.

Edward & Co’s Gary Taylor says: “Not only is it lightweight and compact, it has so much power that blow-drying and setting styles can be super quick making it a kitbag must-have.”

With a light, ergonomic design and a silencer, the Parlux Alyon dryer is extremely versatile. It has two speeds, four temperatures and a cold shot button, and is available in nine colours. The three-metre cable leaves you free to move and find the best angle for working on your client or model’s hair.

W A CLEAN RESULT

The Andis Special Edition Cordless USPRO Fade Li Clipper is a favourite amongst barbers. Andis European lead educator Baldy says: “The clipper makes light work of fades and tapers whilst ensuring precision and a perfect finish every time.”

With a lithium-ion battery that delivers up to two hours of performance, the cordless clipper is ideal for working on the move.

There are nine different attachment combs and the high-speed carbon steel blade adjusts between sizes #00000-#000 to give all stylists the ability to work on a range of hairstyles.

7

W WORK CORD-FREE ALL DAY

BABYLISS PRO

S ACHIEVE STRAIGHT HAIR ANYWHERE

The macadamia, argan oil and keratin infused ceramic plates of the Diva Precious Metals Touch Straightener will ensure your client receives a sleek and professional result every time. The swipe temperature control panel allows you to choose the perfect styling temperature for a client’s hair type and the rounded housing makes curling easier than ever either in the salon or on-the-go.

Michael Gray has used the Diva Pro Styling range for many years. He says: “The Touch Straighteners get a lot of use in my kitbag because the plates are ultra-smooth and I use the adjustable temperature settings to suit each client’s individual hair type.”

9 8

Part of the Wahl 5 Star Series, the cordless Detailer Li Trimmer is easy to charge on a weighted stand for on-the-go barbers and stylists. “It is lightweight and cordless which makes on-the-go grooming effortless.

The 100-minute run time ensures it lasts all day,” explains Sam Campagna, UK lead ambassador for the Wahl Education and Artistic Team.

The run time is achieved from a charge of 45 minutes, which is crucial for those working on a tight schedule. The extra-wide T-shaped blades enable close cutting for sharper outlines, shape-ups and endless looks.

54 / hji.co.uk

S WAVES IN AN INSTANT

With extra large plates, the BaByliss Titanium Expression Deep Waver works to create deep and defined curls. Matt Sutcliffe, owner of Tint salon says: “It’s an essential tool. I’ve used it backstage, on set and in the salon – the combination of different pressures and heat settings make it completely versatile.”

High spec and heavy duty, the Deep Waver has been engineered with demanding session and salon use in mind. The heat is controlled by a digital display and the temperature is regulated for instant heat transfer to give fast, glossy and long-lasting results.

a designer hair brand is an experience on its own We bring the Balmain lifestyle to your salon

info@balmainhair.com • 0800 781 0936 • www.balmainhair.co.uk

GIFT GUIDE

S For those who love all that glitters

S For those devoted to clean living

S For those in need of an energy boost

Cloud Nine Alchemy Collection Original Iron Gift Set includes The Original Iron, which has been given a festive rose gold twist. Inside the gift box there’s also a Luxury Texture Comb and heat-resistant rose gold style case.

Revlon Professional is giving salons and clients the chance to curate their own Christmas selection box filled with products from the Revlon Professional range. Why not tempt clients with the new pollution-fighting Magnet range?

Paul Mitchell Tingle All the Way Gift Set invigorates the hair and senses. The set contains Tea Tree Special Shampoo and Conditioner and Tea Tree Firm Hold Gel for clients who want to energise their hair routine.

RRP £33

S For the glamorous jet-setter

S For those who love surprises

S For those who like hair with va-va-voom

Available in two key shades of the season, Berry Tarte and Crème Caramel, Alfa Italia Lazzio Collezioni Travel Kit contains a compact drier and iron ideal for on-the-go use.

RRP £44.95

The Balmain 2019 Gift Calendar features 10 gifts, including key bestsellers such as the moisturising shampoo and the revitalising mask.

There’s something for everyone in the Amika Holiday 2019 collection. For example, the Money Makers set contains a dry shampoo, hairspray and an anti-humidity spray. £21.67

Gifts Show That You Ca Win c lient lo re b

yalty y sug hair g gesting th for good e ift not ju . A client per fect st for is for li Christ mas… fe, 56 / hji.co.uk

GIFT GUIDE

S For those who love a touch of luxury

S For elegant style seekers

S For those who love to party

S For those who adore an indulgent treat

Presented in a deep burgundy case, the ghd Royal Dynasty Collection Deluxe Gift Set features the platinum+ Smart Styler and the Air Hairdryer, which have both been dusted in a majestic rose gold hue.

RRP £298

Hot Tools Black Gold Collection features the hero tool The Curl Bar in a new black and gold casing. With an ergonomic design and 90° angle, it is designed to reduce the time it takes to achieve perfect curls.

RRP £115

The KMS Moistrepair Gift Set contains some of the brand’s key products, grouping its Moistrepair Shampoo and Conditioner, Hairplay Sea Salt Spray and Hairstay Hairspray into a party-ready kit.

RRP £30

With a new and improved heat protection of up to 230° and 48-hour anti-humidity and anti-frizz protection, the L’Oréal Professionnel Mythic Oil Collection leaves hair nourished and illuminated.

RRP £18.20

S For colour chameleons who love to switch it up

S For those who think gloss is boss

S For hair perfectionists

S For those that go for gold

The ultimate pairing of Color Brilliance Shampoo and Conditioner makes Wella Professionals Invigo Color Brilliance Duo the perfect gift for colour lovers.

RRP £14.95

S For those who are in hot pursuit of the perfect blonde

Blonde lovers need look no further than Schwarzkopf Professional BlondMe Christmas Set, which includes the BlondMe All Blondes Shampoo and Treatment.

RRP £25.45

Make glossy dreams come true with the OSMO Blinding Shine Gift Pack.

The products contain extracts of moringa oil and silk protein to boost natural vibrancy and optimum shine. £9.99+VAT

R&Co Sky Babies contains everything a client needs for HD-ready hair, including Television Perfect Hair Shampoo and Conditioner, High Dive Moisture + Shine Crème and Death Valley Dry Shampoo and Shine + Texture Spray. £65

ASP is offering a gold cosmetic bag with a purchase of Kitoko Oil Treatment this festive season. The oil is formed from a blend of karité and argan oils which are rich in antioxidants, omega oils and vitamins A & E. £13.45+VAT

S For those who like to stay out all night

S For those who are fashion mavens

S For those who like to treat their friends

With six different sets available, the TIGI Bed Head Grab & Go collection has a gift suited to everyone’s hair needs – from damage repair to creating volume.

Each set contains two products packaged in a reusable gift bag.

If a client purchases any two label.m Create and Complete styling and finishing products they will receive an exclusive i-am-Chen Long Day Scarf as a complimentary gift, which they can keep for themselves or gift to someone else!

The Redken Compliments Collection encourages gift-givers to send a compliment to recipients. The ‘I Have a Soft Spot for You,’ features Redken’s All Soft Shampoo, Conditioner and One United.

From £36

57 / hji.co.uk

ADVERTISEMENT FEATURE

WHO OWNS YOUR CLIENTS? Ryan Baker, co-founder and CEO at Timely, discusses the growing salon software marketplace and the impact it can have on client relationships

W

ho owns the client? Is it the business owner or the staff member providing services? It’s been a topic of debate for as long as we can remember but there’s a new twist. In our increasingly digital world, some salon software companies are entering the race to own your client relationships.

As difficult as the topic can be, the business owner and staff member can at least have control over the conversation. Whether the client stays with the salon or the stylist, it’s their overall experience that matters and their willingness to pay for the quality of service. As the business owner, you get to agree with your staff member who ‘owns the client’ upfront.

In our increasingly digital world, there is a new challenger to your client relationships, where you don’t have the same control – the salon software marketplace.

What is the salon software marketplace?

A marketplace is an online directory of businesses similar to yours. Clients can use the marketplace to book and maintain a relationship with you, or just as easily find and book elsewhere.

Sometimes the marketplace charges you a fee for all online bookings, even when your regular clients book online.

You need a solid base of regular customers to give you certainty in your income. We’ve been talking to business owners who don’t want the potential of losing clients via the marketplace. They also don’t want to be paying a fee every time one of their clients books online.

Running a service business like a salon, spa or clinic is hard. Margins can be brutal after rent, product, equipment, wages, marketing – the list goes on! The difference between

To learn more about Timely visit gettimely.com or call +44 20 3808 0465

surviving or thriving can be down to a few percentage points on your retention rate or a few pounds on your average client spend.

While you’re working hard to provide a great client experience and trying to make a profit, you don’t need your salon software company building a relationship directly with your client and helping them find other ways to spend their money.

What’s the secret to success?

At Timely we decided from the start that we wouldn’t build a marketplace.

Instead we want to empower you to build great client relationships. We understand the key to success in your business is to form long term, strong client relationships. Regular loyal clients value the amazing service you give them over time. Their willingness to pay for your work increases as your relationship builds.

When you use Timely, we aren’t visible to your client. We don’t create a 58 / hji.co.uk

relationship with them. They are your clients. You can sleep easy at night knowing that we’re not selling them other services.

Does it matter who owns the client?

It doesn’t really matter whether the salon or the sylist owns the client.

As long as the client receives an amazing experience, we can drive loyalty, command the price for treatments that they deserve and make both owners and stylists wealthy and successful. If we give client relationships away to marketplaces, we create a race to the bottom for our whole industry.

We charge a fixed monthly fee at Timely. Our prices are up front and transparent. We don’t take a fee for your clients booking online. We don’t introduce our brand to your clients.

We don’t market other services to them. We can switch your data over for free and we’d love to work with you in future.

ARE.YOU. READY? #SALON19

SASSOON ACADEMY

PATRICK CAMERON

SCHWARZKOPF PROFESSIONAL

SALON LIVE & SEMINARS Watch your hair heroes up close and personal in our Salon Live and Seminar sessions.

GUY TANG WITH #MYDENTITY

RUSH

SOFIE “STAYGOLD” POK FOR BABYLISS PRO

ALTERNATIVE HAIR SHOW TAKING PLACE AT SALON INTERNATIONAL

TREVOR SORBIE ARTISTIC TEAM SACO ACADEMY

STAY UPDATED ED #Salon19 @Salon_Intl Salon International Salon_Int TONI&GUY

MAHOGANY

FELLOWSHIP FOR BRITISH HAIRDRESSING STAGE

MODERN BARBER STAGE

HOURS OF FREE EDUCATION AND INSPIRATION

HJ STAGE

Learn tips & get inspiration from the best in the industry.

NEW TALENT STAGE

YOUR FAVOURITE BRANDS The chance to meet with hundreds of the industry’s leading brands, all under one roof!

LONDON EXCEL LONDON 5-7 OCTOBER 2019

BOOK NOW BOOK IN ADVANCE TO SAVE UP TO £18.

salonshow.co.uk/BookOct Call 0844 581 4915 (UK) or +44 (0)121 796 6291 (overseas)

PRESENTED BY

STAY UPDATED #Salon19

@Salon_Intl

Salon International

Salon_Int

A-Z

The

20% off

of Salon International

Brush and comb experts Hercules Sägemann will be offering 20% off their Wooden Scalp Brush on stand U140.

A branded Rolls Royce, digital gurus and more hairdressing A-listers than you can shake a straightener at – all this and more will be at this year’s exhibition

is for A-listers A host of hairdressing A-listers will be at the show including Patrick Cameron (catch him at his Salon Live show and the Wella Professionals stand X140), Guy Tang (watch his Salon Live show and see him on the Salon Success stand W156), as well as Instagram star Sofie Pok (who will be doing a live BaByliss Pro seminar).

B is for barbers

A

C D is for colour

Make a resolution to be more experimental with colour this year.

Head to the Crazy Color stand (V155) to see the brand’s new HYPE Pure Pigments and OSMO stand (V154) to see the Color Psycho range.

63 / To

Around the Modern Barber stage there will be a dedicated area for barbering and male grooming brands such as The Bluebeards Revenge (stand A110), Mr Barbers (stand A132) and the British Barbers’ Association (stand A140). Don’t miss the demonstrations on the Andis stand (K126), Wahl stand (S140) and Panasonic stand (L146).

is for digital gurus

If you haven’t already, get tickets for the digital seminar ‘Can you Go Wrong on Social Media?’ The panel discussion with Sophia Hilton, Jaymz Marsters, Jack Howard and Lisa Maynard-Atem is part of the new Business Seminar series held on Sunday. Head to salonshow.co.uk to reserve your place for £10 as tickets are selling out fast!

book tickets go to salonshow.co.uk/tickets or call 0844 581 4915

Two setting temperature control: Low:170oc / High: 195oc (+/-10oc) Optional atomizing steam function - Locks in natural moisture under high temperature and can be more eective than standard straightening, by leaving the hair re-hydrated, nourished, shiny and smooth. Argan oil can also be added to the water for increased intense moisturising during straightening.

Black ceramic coated plates, for shiny and silky hair.

Also can be used to create amazing curls.

Pathways to success Specialist Qualifications

Visit us on

STAND H124 Claim your CPD Hours on stand H124* Level 3 Qualifications Level 3 Technical Levels

Level 1 Qualifications

vel 3 Vocational/Occupational Qualifications el 3 Apprenticeships

Level 2 Qualifications

Level 2 Technical Certificates

Level 1 Traineeships

Level 2 Vocational/Occupational Qualifications

Level 1 Vocational Qualificatio

Level 2 Traineeships VTCT Level 2 Skills Qualifications

Level 2 Apprenticeships

JOIN US for our on Stand Demos from Mike Taylor Education and Saks Apprenticeships *Visit www.vtct.org.uk/events for terms and conditions

International qualifications for global futures www.itecworld.co.uk

Smarter support for brighter futures www.vtct.org.uk

O is for OMG

P

is for personalisation

Prepare to gasp, swoon and say OMG at the Alternative Hair Show, which is taking place at ExCeL London for the first time on Sunday 6 October. If you haven’t got your tickets yet, go to stand D180 or call 0844 581 4915 (UK) or +44 (0)121 796 6291 (overseas).

ghd is offering free personalisation when you buy a pair of ghd platinum+ stylers from stand Z140.

£10

Q

Patrick Cameron will be providing introductory offers on stand X140.

Hair accessories are £10 and his DVDs are £65!

is for quick

Have you heard about the new in-salon ‘No Strings Attached Colour’ service from Wella Professionals? Learn more about the speedy 10-minute colour service on stand X140. The brand will also be profiling its colour portfolio using the expertise of its key UKI guest artists and you can find Nioxin, System Professional, Sebastian and EIMI on the stand as well.

S

is for Rolls Royce

Electric London will be bringing its branded Rolls Royce to stand X130, as well as showing its new range of electrical tools and pre-launching a cool artist collaboration. Mark Woolley, founder of Electric London, will also be presenting a seminar called ‘Building a Salon Brand’ on Sunday. Go to salonshow.co.uk to book tickets.

is for salon software

T

is for tamers

Timely (K148), Booksy (H170), What Salon?

(N176), Phorest (R174), Shortcuts (P174), iSalon Software (M170) and Beu (E154) will all be exhibiting.

68 / To

R

Pimp up your toolkit with buys from Denman (R156), Kent (F154), Tangle Teezer (P170), Wet Brush (P130), Hot Tools (P140) and Olivia Garden (R140).

book tickets go to salonshow.co.uk/tickets or call 0844 581 4915

LOFT

COLLECTION

ENZO

STYLING CHAIR

NEW PRODUCTS

AVAILABLE AT: AYALA-SALON-FURNITURE.CO.UK

AYALA-FURNITURE.CO.UK

|

EXPORT@AYALA.COM.PL

cut with

try them @ Salon International 2019

Oct 05-07 stand L140

020 8965 0585 / passion@dowa.co.uk

U

is for US exports US brands Pulp Riot from Salons Direct (G140), It’s a 10 from Aston and Fincher (R158), Amika from Alan Howard (J140) and Unite from Salon Success (W156), will all be exhibiting for 2019.

The brands are set to bring excitement and some US party spirit to ExCeL London, It’s a 10 is even rumoured to have a DJ!

Whether you’re looking for a premium pair or a starter pair, the scissors stands are a must-visit. Look out for scissor brands such as Akito (O174), Bettertons (N140), Rand Rocket (P122), Kamisori (M124), Dowa International (L140), Matakki (M154), Hatori Hanzo Shears (X180), Matteck Matsuzaki (E110), Kasho (V174) and Ninja Scissors (K170).

X ‘x

te n

sio

ns ’

W

V

fo r

is for watch

is

On Sunday watch the Extensionist of the Year, sponsored

by Remi Cachet and NHF’s Britain’s Best competitions with HJ, including Ladies Commercial Fashion Look, Barber of the Year, Men’s Cut and Finish, Bridal Hairdresser of the Year and Avant Garde Stylist of the Year. On Monday don’t miss the Hair and Barber Council UK Student of the Year competitions and the Denman Stage Star battle live on the HJ Stage.

Y

is for value

Great Lengths (L122), Remi Cachet (J148), Zen Hair (J180), Seamless 1 (R125), Hair Development (R170) and Hair Dreams (F170) will be showcasing their new launches as well as their hero hair extensions.

30% off Majestic Keratin Profesisonal is offering 30% off hair treatments purchased on stand S180.

is for YOU We get it – shopping, soaking up education and walking around the huge show floor can be tiring.

Take some time to relax and unwind at our bars, dedicated VIP lounges and salon owners lounge, sponsored by Salon Supplies (D130) where you can enjoy some fizz!

71 / To

Z

is for zoom, zoom One lucky person will be winning a Mazda MX5 on the Nanokeratin stand (N146). The brand have been running a competition throughout the year. Visit the stand to find out the winner.

book tickets go to salonshow.co.uk/tickets or call 0844 581 4915

Save The Date 06.01.2020 Phorest Salon Owners Summit Dublin, Ireland

CREATE A 2020 VISION FOR YOUR SALON OWN YOUR BRAND

Europe’s most prestigious hair & beauty education event. Come for a full day of education from the greatest minds in business, marketing and management for salons and a weekend of networking that brings owners and managers from across the world together.

Salon Colab™, Canvas Salon & Skin Bar founder Stefanie Fox Jackson How to nail #teambuilding 101

Build Your Salon Coach & Founder of Bravo Hairdressing Phil Jackson Knowing Your Worth (and charging for it)

Salon owner and educator Jamie Dana How to work the Instagram effect

Co-Creator of Joebloe & Josiebloe, & Director of lil off the top Kristian Tognini How The Russian Brothers made it

PLUS more speakers to be announced soon!

For tickets, please visit www.salonownersummit.com #Letsgrow The Salon Owners Summit is open to Phorest clients only. For more information, please contact our team salonsummit@phorest.com

FASHION

Cut: Danielle Harvey Colour: Caroline Spencer

65:2 AUTUMN/WINTER 2019:

THE SALON COLLECTION A fresh perspective on Sassoon’s rich 65-year heritage 73 / hji.co.uk

FASHION

“The collection celebrates our enduring legacy.

It illustrates that geometry in cut and colour is as beautiful when worn loose as it is when groomed and controlled.�

Sassoon International Creative Director Mark Hayes

Cut: Gareth Vance Colour: Peter Dawson

74 / hji.co.uk

FASHION

Cut: Scott Starrenburg Colour: Edward Darley

Hair direction: Mark Hayes, Sassoon International creative director Make-up: Daniel Kolaric Photography: Ray Kesham

75 / hji.co.uk

ADVERTISEMENT FEATURE

Wella Professionals UK & Ireland technical director Robert Eaton says the brand’s new colour service is a no-brainer for the salon...

N

o Strings Attached uses Wella Professionals’ Koleston Perfect ME+ to polish and inject colour pigment into hair in need of some glossy shine.

Entice long hair clients The service is for all age groups and styles. It will appeal to longer hair clients because it is about shine and gloss while creating a low maintenance colour that won’t leave obvious regrowth. Long hair clients like low maintenance hair so this service is ideal for enticing them back in more frequently. I can also see this service being attractive to the colour-shy and more experimental clients who like to change up their look.

Shiny, beautiful and conditioned The results of the service will depend on the level of colour saturation that your clients want to achieve. We can

go from a hue of colour to something more intense – it is very much down to how you mix it. As with all colour services, consultation is incredibly important. Make sure you understand your clients’ desired results, so you can manage their expectations accordingly.

A beautiful and seamless fade This service is ideal for clients who want to experiment with colour without obvious regrowth as it will fade beautifully and seamlessly.

This is also an ideal service for your blonde clientele to neutralise those unwanted tones without exposing natural warmth.

Re-energise your colour business This service will encourage colourists to work with permanent hair colour. It will re-energise your colour business as it will be an addition to your portfolio that will add value in terms of revenue and meeting clients’ needs.

It is quick to apply and the results are what today’s clients want. As a service it won’t drain your busiest colourists because it’s something that quieter colourists who are building their column can offer. The high shine, glossy results are exactly how clients want to look when they have left the salon.

INTRODUCE THE SERVICE TO YOUR SALON IN 3 STEPS Robert Eaton shares his tips for starting the service in your salon...

1

Look at your colour menu and assess how easy it is to understand. Think about the words you use and ask if your clients understand them. One person’s interpretation of regrowth is very different to another. Use visuals and easy to understand language.

2

Use images to introduce this service to clients and show them mood boards and wefts.

This will ignite more interest and appeal than writing it on a menu.

3

It is extremely important to educate your team when you introduce this service. Show your team the techniques and get them to understand exactly what it is you are offering.

Identify who the service will benefit and think about how your team members will be able to make it work.

To learn more about this business boosting service, contact your Wella Professionals sales representative or call your local Wella Studio, London: 080 3650 4700, Manchester: 0161 834 2645, Dublin: +35 314 160 900 @wellahairuk #WellaColour #ColourFlirt uk.wellastore.com 76 / hji.co.uk

FASHION

Cut: Silvia Salerno Colour: Richie Rivera

65:2 AUTUMN/WINTER 2019:

THE ACADEMY COLLECTION A celebration of the cuts and colours that have become definitive Sassoon 77 / hji.co.uk

FASHION

“This collection celebrates the enduring legacy of our geometric method and graphically illustrates the beauty of functionality.�

Sassoon International creative director Mark Hayes

Cut: Assistant creative director, Jan Franczak Colour: Peter Dawson

Creative direction: Mark Hayes, Sassoon International creative director Make-up: Daniel Kolaric Photography: Ray Kesham

78 / hji.co.uk

FASHION

Cut: Scott Cottis, Colour: Carla Salceda

Cut: Daniel McCourt, Colour: Pink Grubb

Cut: Sharz Din, Colour: Martin Collins

Cut: Silvia Salerno, Colour: Edward Darley 79 / hji.co.uk

WE’RE DELIVERING A BRAVE NEW ROSTER OF ARTIST DRIVEN BRANDS

REBEL BEAUTY BRANDS LTD +44 1442 248 104 info@rebelbeautybrands.com @rebelbeautybrands

Romance with an edge “This collection channels ‘Think Pink’ and celebrates women with a nod to Breast Cancer Awareness.

Using pink colour blocking and soft fabrics gives this collection a real romantic feel. It also has a tailored structure that is reflected in the styling of the hair. The soft colour palette of this collection allows the hair to be the standout finishing touch to each look.”

Donna Garnham and Natalie Webster from Hair Ministry

FASHION

81 / hji.co.uk

Natasha Mackay and Ellie Buckland from The Hair Boutique

Victoria Bailey and Imogen Rayson from Lara Boot Hairdressing

Suzie McGill for Schwarzkopf Professional

Art direction: Suzie McGill for Schwarzkopf Professional Make-up: Maddie Austin Styling: Clare Frith Photography: Jack Eames

82 / hji.co.uk

Don’t miss Schwarzkopf Professional Live at Salon International on Sunday 6 October at 16:15-17:30. Book tickets at salonshow.co.uk/tickets or call 0844 581 4915

Victoria Bailey and Imogen Rayson from Lara Boot Hairdressing

Donna Garnham and Natalie Webster from Hair Ministry

Natasha Mackay and Ellie Buckland from The Hair Boutique

Victoria Bailey and Imogen Rayson from Lara Boot Hairdressing

FASHION

FASHION

“We are marking Scotland’s largest salon group’s anniversary with this Ruby shoot. The art team have created stunning colour, fashion looks and make-up across a red tonal palette to form this striking collection.”

Suzie McGill and Dylan Brittain, Rainbow Room International artistic directors

Ruby

Rainbow Room International celebrates its 40th anniversary

84 / hji.co.uk

FASHION

85 / hji.co.uk

FASHION

Hair: Rainbow Room International Art Team using Schwarzkopf Professional Make-up: Claire Evans Styling: Clare Frith Photography: Chris Bulezuik

86 / hji.co.uk

NEW! THE WET DETANGLER LARGE SIZE For thicker, curlier & longer hair!

Effortlessly detangles wet hair quickly and painlessly

tangleteezer.com #WeAreDetangling

FASHION

WILD HONEY Create colour with a natural flavour

89 / hji.co.uk

FASHION

“This collection captures the beauty and sweetness of nature. To see, smell, taste and touch is a real joy and we wanted to bring all of these senses into a 2D image. I love to see hard and soft textures juxtaposed.

The copper colour used throughout adds flavour and fluidity to the collection.�

Noel Halligan for NOCO Hair

Hair: Noel Halligan for NOCO Hair Make-up: Shari Knowles Photography: Amanda Thomas

90 / hji.co.uk

FASHION

Natural:Ø1 Beautiful hair with a clean conscience

92 / hji.co.uk

FASHION

“Inspired by nature, these looks have been created to portray effortless beauty and reflect the ethical values of the FFØR brand – beautiful hair with a clean conscience.”

FFØR Art Team 93 / hji.co.uk

FASHION

Hair: Chris Long and FFØR Art Team Make-up: Paula Maxwell Styling: Joey Bevan Photography: Tony Le-Britton

94 / hji.co.uk

FASHION

ALICE SPRINGS A wealth of texture, movement and fluidity

96 / hji.co.uk

FASHION

“Set in the heart of Australia’s red centre, we celebrate the movement, vastness and colours of this stirring landscape with our Alice Springs campaign. Each look encompasses texture, movement and fluidity. The styles are a blend of lived-in textures and structural shapes!”

Joey Scandizzo, ELEVEN Australia co-creative director

97 / hji.co.uk

FASHION

Don’t miss Leighanne Regan, Steve Robinson and Melvyn Royce Lane from ELEVEN Australia performing on the HJ Stage on Sunday 6 October at 13:30!

Book tickets at salonshow.co.uk/tickets or call 0844 581 4915.

Hair: Joey Scandizzo, ELEVEN Australia co-creative director Make-up: Kylie O’Toole Styling: Karly Brown Photography: Andrew O’Toole, ELEVEN Australia co-creative director

98 / hji.co.uk

EXPECT

MORE EXPERIENCE THE

DIAMOND STANDARD IN HAIR EXTENSIONS

We procure and process our own hair to guarantee its origin, quality and provenance. Create without compromise with Richy.

100% DOUBLE-DRAWN RUSSIAN HAIR INVISIBLE TAPE ATTACHMENTS NO SILICONS

Call +44 (0) 203 092 3345 askrichy@richyhairuk.com

www.richyhair.uk

ADVERTISEMENT FEATURE

ELECTRIC FEELS Hot off the press – all Diva electricals will be available VAT-free for the entirety of Salon International, including these hero products...

Visit the Diva stand at N170

A STYLIST’S BFF With an AC long-life motor that lasts over 1,000 hours, the Diva Rapida PRO109 Onyx is a trusted, hard-working blow drier. There are four heat and two speed settings to choose from and a cool shot to set your chosen styles. The model is available in Magenta (PRO110) and Violet (PRO113) shades too.

For more details about the range go to divapro.co.uk

CURL POWER

STRAIGHTEN OUT

SLEEK N’ CHIC

The macadamia, argan oil and keratin-infused barrel of the Diva PRO300 Auto Curler features a tangle-free system, digital variable heat from 110°C and 230°C and cool to the touch housing to create perfect curls every time.

With a swipe temperature control panel and variable heat settings ranging from 110°C to 235°C, the Diva PRO201 Touch Straightener Rose Gold is a salon essential. The plates are infused with macadamia, argan oil and keratin.

The Diva PRO203 Straightening Brush creates smooth, sleek hair in a single stroke. The wide paddle brush cuts down styling time and the unique hot and cold bristles are infused with macadamia, argan oil and keratin.

100 / hji.co.uk

FASHION

TREND REPORT 2020 Confident, romantic and sophisticated

101 / hji.co.uk

FASHION

102 / hji.co.uk

RUSH LIVE 2019 ICC Auditorium, ExCel Monday 7th October 12pm

Visit us on stand M140 at Salon International during 05.10.19 - 07.10.19 For tickets to the Salon International exhibition and Rush Live, visit salonshow.co.uk/bookrush

Receive 20% off ticket price using RUSH20.

Students can book for £15 + VAT using the code RUSHSTUDENT. Students must bring proof of ID to gain entry with their purchased ticket.

FASHION

“This collection has been created with the brand’s global client in mind. It recognises the playfulness and variety of today’s fashion as a form of individual creative expression. The collection features haircuts, colours and style ideas that can be interchanged and interpreted for today’s eclectic hair lengths and textures.”

Cos Sakkas, Toni & Guy

104 / hji.co.uk

FASHION

105 / hji.co.uk

FASHION

Don’t miss Toni & Guy’s Salon Live Show at Salon International on Sunday 6 October at 12:15-13:30!

Book tickets at salonshow.co.uk/tickets or call 0844 581 4915

Hair: Toni & Guy International Artistic Team Art direction: Sacha Mascolo-Tarbuck Make-up: Lan Nguyen Styling: Veronika Greenhill Photography: Jack Eames

106 / hji.co.uk

#theOriginal

sales@rem.co.uk +44 1282 619977

The Havana, conceived and designed in the UK by REM See the collection at rem.co.uk

Hair: Tiziana Di Marcelli

FASHION

OFF

Collection Experiment with light to highlight dark and unusual tones 109 / hji.co.uk

Ditch paper forms.

Switch to Consult.

Consult is a free app for customisable client forms.

Perfect for client intake, consultations, patch-testing & more.

With Consult your client information is kept private and secure, and with no more data entry, you’ll save time and eliminate manual errors. Choose from the industry standard templates or design your own forms to help deliver an exceptional client experience every time.

To learn more visit gettimely.com/consult or call +44 20 3808 0465

CUSTOMISABLE FORMS

FASHION

“The OFF Collection is a new series of work for us. Experimenting with the use of darkon-dark shades, backgrounds and styling, the hair stands out as the focal point for all four images with a clever use of light, texture and styling – ensuring the viewer takes a more in-depth look at the image and its darker and more unusual tones.”

Tom Connell, Trevor Sorbie international artistic director

111 / hji.co.uk

Hair: Tiziana Di Marcelli

Hair: Tom Connell

Don’t miss Trevor Sorbie’s Live Seminar at Salon International on Sunday 6 October at 14:00-15:15!

Book tickets at salonshow.co.uk/tickets or call 0844 581 4915

FASHION

Hair: Ben Bradley & Tom Connell

Hair: Trevor Sorbie Artistic Team Make-up: Victoria Martin Styling: Cynthia Lawrence-John Photography: Boy/Girl

112 / hji.co.uk

quality European furniture at affordable price s expert salon planning and design

t. 016 70 73 89 79 w.albertewandesign.com

COVERS ALL ASPECTS OF HAIR STYLING, BEAUTY AND BARBERING

For students working their way towards a hair, nail or beauty qualification For just £20 per year

NEW: For self-employed barbers and barber shop owners From £37.50

www.hjdirect.co.uk

For hair and beauty salon owners From ÂŁ132 per year

For self-employed hairdressers, beauty therapists and hair stylists From ÂŁ37.50 per year

In association with Hairdressers Journal Direct Contact the team: T: 0345 340 3550 E: info@hjdirect.co.uk

Follow us

DirectHj

HJDirect

Hairdressers Journal Direct is a trading name of InEvexco Ltd, 2019. InEvexco Limited is authorised and regulated by the FCA, registered number 579079

ADVERTISEMENT FEATURE

THE BENEFITS OF BRALIZ The treatment is 1 formaldehyde-free and contains no nasty chemicals.

There’s no waste as the 2 professional product offers an accurate spray application.

Braliz is a vegan 3 treatment that contains natural ingredients.

It is a revenue generating 4 treatment with clients returning every three months.

It is suitable for all hair 5 types including coloured and afro hair.

To stock Braliz in your salon visit bralizuk.com, follow @bralizuk, email info@dcsalonproducts.com or call 0203 150 2675.

THE UK’S NEW HEALTHY BRAZILIAN BLOW-DRY Give clients a long-lasting, smooth and straightened finish courtesy of Braliz – a vegan, natural and nourishing professional treatment

B

raliz is a new Brazilian blow-dry treatment that recently launched in the UK. It is for clients who want a silky smooth and straightened finish that lasts for up to three months.

The formaldehyde-free treatment doesn’t contain any damaging chemicals. It features natural ingredients such as Brazilian botanical bioactives, guarana, cashew and Brazil nut oils that have antioxidant properties to realign the hair fibres. The formula repairs and smooths hair cuticles to leave behind a healthy-looking and beautifully shiny blow-dry effect.

The ideal Braliz client Braliz is suitable for all hair types, including afro and chemically processed hair. It works to smooth and relax the hair fibres to create a temporary sleek and straight look.

This means you can reassure clients the treatment will not permanently alter the natural curl or wave in their

VEGAN T PRODUC

hair. Plus, the formula is not tested on animals and is vegan, so it’s ideal for an environmentally-conscious client.

A cost-effective service The treatment sits in a spray bottle and is available in 100ml and 500ml with the larger size suitable for between five and 10 treatments. This format is quick and easy to apply with control and accuracy. It is specifically designed to minimise salon wastage and maximise your time with clients in the salon. Plus, you can spray with confidence as the treatment will not cause skin irritation, emit harmful fumes, odour or smoke on heat application.

The selling points Braliz has benefits your clients will love. Firstly, your clients can wash their hair immediately after the service – there’s no need to wait for a few days. You can also offer clients a colour service on the same day for colour containing up to 6% peroxide.

116 / hji.co.uk

There are also three retail products you can stock in the salon to help clients protect their Braliz treatment from the comfort of their own home.

The complete Braliz range In-salon service: • Braliz Treatment 500ml Spray – RRP £124.20 • Braliz Treatment 100ml Spray – RRP £27.60 Homecare routine: • Braliz Homecare Shampoo 300ml – RRP £16.25 • Braliz Homecare Conditioner 300ml – RRP £15.50 • Braliz Homecare Leave-In Spray 100ml – £16.75

FASHION

North Iconic beach waves are brought to life with subtle sunlit colour

117 / hji.co.uk

FASHION

“I was inspired to create this collection by classic and universally flattering looks. North celebrates this concept and shows that individuality and style have no set colour or age.�

Kevin Murphy

118 / hji.co.uk

FASHION

Hair: Kevin Murphy, Nathan Gorman, Wade Blackford, James Nicholson Make-up: Kenneth Higgins Styling: Emily Ward Production: Debbie Walters Photography: Luis Murphy

121 / hji.co.uk

122 / hji.co.uk

Serenity A tranquil calm created by earthy colours and textures

FASHION

CALL US TODAY

0844 3356 121 I N - S A L O N

|

I N - S T O R E

|

EMAIL US AT FURNITURE@SALONSUPPLIES.CO.UK

SEE OUR FULL RANGE SALONSUPPLIES.CO.UK

O N L I N E

Visit us today at Southampton Furniture Showroom, Bond Street, Southampton, SO14 5QA

FASHION

“My mood board featured muted colours and natural, earthy textures which create a soft and feminine feel. My starting point was a desire to connect the final images to nature. I created natural colour shades to enhance each model’s own colouring. The hairstyles were designed to look neither too structured or overworked. I played with the shapes and movement of the model’s own hair to create my desired natural texture finish.”

Nicola Cunningham at Andrew Collinge

125 / hji.co.uk

FASHION

Hair: Nicola Cunningham, senior stylist at Andrew Collinge Make-up: Liz Collinge Styling: Jiv D Photography: Alex Barron-Hough

126 / hji.co.uk

ADVERTISEMENT FEATURE

FOCUS ON YOUR FRONT OF HOUSE

Create a clear tipping policy Have a clear tipping policy in place as tips will often be handed over to your receptionist. There are different ways of handling tips so make sure your team understand how they’re dealt with.

Head to nhf.info/tipping for a free member-only fact sheet.

Front of house staff are crucial to the smooth running of your business, says the National Hairdressers’ Federation’s Hilary Hall

The art of a good goodbye “Your front of house team should invite your clients to book their next appointment before leaving the salon and make sure they know about any special offers or discounts that are relevant to them,” says Hilary.

In addition, the reception team can help to boost retail sales by offering a client the products that were used during their appointment.

“You can also keep a basket of impulse buys at reception. For example, travel-size products in summer or ready-wrapped gifts at Christmas,” suggests Hilary.

A guide on how to provide an outstanding client experience can be downloaded by NHF/NBF members: nhf.info/client-experience-guide.

F

ront of house staff are usually “The front of house team the first and last people your need to be aware of your no-show and clients see and who they are late-cancellation policy and be able to likely to speak to on the phone. explain it to clients. They can also “A properly trained front of house help to reduce no-shows by building team working in a well-designed and relationships with clients. If welcoming reception area will make a clients feel valued by your salon, huge difference to how both existing they’ll be less likely to let you down.” and new clients feel about your NHF/NBF members salon,” says Hilary Hall, NHF/NBF can download a free guide to chief executive. The team will also be handling no-shows and late dealing with cancellations, cancellations by going to complaints and tips – nhf.info/no-show-guide. which must all be dealt with correctly More support to ensure the from the NHF/NBF smooth running of your salon.

For less than 75p a day, the NHF/NBF offers a wide range

Decide the of legal, employment and key roles in financial help plus brilliant the salon ideas for managing people “Ensure your and boosting your business. reception NHF/NBF members can call team are the membership team for properly free information and advice trained to carry about any aspect of out key roles,” running a business. says Hilary. “They should be familiar with your allergy alert testing procedures and be aware when clients will need to have an allergy alert test before booking a hair colour appointment.” Find out more about the NHF/NBF’s allergy alert testing toolkits by visiting nhf.info/allergy-alert-system.

Reception staff should also be able to handle complaints as and when they occur. “Make sure front of house staff are familiar with your complaints policy and know how to react if they are on the receiving end of a complaint,” Hilary stresses.

No-shows and late cancellations No-shows and late cancellations are an inevitable part of salon life but they can eat into your profits.

Visit www.nhf.info/join or call 01234 831 965. Join the NHF/NBF before the end of October 2019 and quote HJO25 to get £25 off your membership fee.

127 / hji.co.uk

F O R M E R LY T H E HAIRDRESSERS’ CHARITY e newly named Hair and Beauty Charity supports hair and beauty professionals in need.

We offer financial assistance to individuals and their families facing difficult times due to unforeseen circumstances such as illness, bereavement and financial hardship.

Our beneficiaries are given regular payments or one-off grants to make their lives a little easier. We rely on support from corporate sponsors and hair and beauty professionals to continue our vital work.

If you require our help or would like more information on how to donate, fundraise or support us please get in touch.

IGF @hbcharityuk

Visit our new home hairandbeautycharity.org call 01234 831888 or email info@hairandbeautycharity.org

REGISTERED CHARITY NUMBER: 1166298

HJ MEN The grey hair trend, the new clipper on the block and festive gifting goodies are all in this issue’s dedicated male grooming section HAIR: MVRCK BY MITCH FROM JOHN PAUL MITCHELL SYSTEMS 129 / hji.co.uk

CUTTING EDGE The Mental Health Warriors

All of the latest men’s hairdressing news to help you improve your grooming game

The Lions Barber Collective, an international collection of barbers which have come together to help raise awareness for the prevention of suicide, have added new ambassadors to their team. Wez Jones, Greg McNeil, Carlie Firth, Simon Bones, Russell Brittle, MK, Mathew Guerin, Dan Wild, Hayden Cassidy and Ky Wilson are all helping to spread the collective’s message across the UK.

STREAK OF LUCK

100

minutes...

The new Wahl Cordless Detailer Li can last this long from a 45-minute charge! RRP £131.99

SHUTTERSTOCK

At last month’s GQ Awards, Bodyguard actor Richard Madden sported his natural white streak with pride.

Richard’s streak is thought to be caused by an absence of melanin and due to a condition called poliosis.

The good news is so-called Mallen streaks, which were once covered up are now being embraced. Paul Dennison, colour director at Ken Picton says a streak is unique. “I would cover any other white/grey areas of the hair to make the front section stand out.” He adds: “If a client has coloured their white hair previously, pre-lighten the ends as much as possible, then tone to the natural shade with a clean blonde.”

Make your retail shelf look jolly with these festive launches:

THREE OF THE BEST MVRCK Shave Stuff RRP £22

130 / hji.co.uk

American Crew Essential Grooming Gift RRP £35

The Bluebeards Revenge Tame and Texture RRP £18.99

ADVERTISEMENT FEATURE

Revenge. The products they provide to our students are a big part of their development and they often stay loyal to the brand as they progress through their careers. It’s very important to us that we work with a brand that has its roots in barbering and understands how the industry is evolving to cater to the modern man.”

Part 3: Education

For the third instalment of our sponsored series with The Bluebeards Revenge, we learn more about how the brand is educating a new generation of barbers and men’s hairdressers Supporting the next generation “When you’ve been working in an industry for nearly 10 years, you form a real connection with it,” says David Hildrew, managing director of The Bluebeards Revenge. “As a result, you feel compelled to do your best to give back to those who have helped you climb the ladder.”

This is the reason why The Bluebeards Revenge first set up its Academy Programme Campaign – to give back to the trade of barbering and to offer support to up-and-coming professionals as they settle into their new careers.

“Our Academy Programme is designed to give colleges and private education businesses subsidised access to our barber-grade shave

and hair products,” adds Bradley Wicks, the brand’s head of marketing and communications. “Each of the training providers that we choose to work with are carefully assessed and scrutinised to ensure they are of the very highest standards. Enrolling with one of our Approved Academy Partners entitles trainees to a stash of our distinctive barber-grade products.

The idea is that this contribution allows them to concentrate on their learning, rather than worrying about access to the styling essentials they need.”

On the importance of the brand’s support, co-founder of the London School of Barbering Justis McEvilly says: “We really appreciate the support given to us by The Bluebeards 132 / hji.co.uk

Preserving traditions The Bluebeards Revenge has also invested its time to develop the shaving skills of barbers all over the world with its Shave Day course.

This one-day course covers cut-throat razor techniques, hot towel treatments, face massages, product demonstrations and health and safety.

Luigi Caterino, head educator for the course says: “Being an educator for The Bluebeards Revenge gives me the chance to share my skills with barbers and create new careers for people.” Liam Hamilton, the course’s south west educator adds: “A huge percentage of barbershops offer shaving to their customers.

It’s a traditional service that The Bluebeards Revenge is keen to preserve moving forwards. The fact that I get to be a part of that is fantastic.”

For more information on The Bluebeards Revenge Academy Programme, Shave Day course and barber-grade products, visit www.bluebeards-revenge.co.uk.

“The looks are regal and capture the essence of modern princes from around the globe. I was influenced by diverse global cultures and the collection represents divergent styles.�

Ross Charles

ROYAL SOUL High-end hair meets self-expression 133 / hji.co.uk

Don’t miss Ross Charles performing on the Modern Barber stage at Salon International at 15:00 on Monday 7 October!

Book tickets at salonshow.co.uk/tickets or call 0844 581 4915 Hair: Ross Charles Styling: Ross Charles Photography: Ross Charles

134 / hji.co.uk

BARBER MANAGEMENT SOF T WARE ORG A NISE YOUR BA RBER S WITH OUR E A S Y TO USE, ALL IN ONE SOLUTION

ONLINE BOOKING WALK- IN MANAGEMENT SMS REMINDER S VIE W SALON FROM HOME

Meet Us At Salon International 5th-7th Oc tober Stand T174 GE T YOUR F REE T RI A L TODAY w w w.salontracker.co.uk

0113 350 8230 info@salontracker.co.uk

PHOTOGRAPHY BY JUSTINHARRISPHOTOGRAPHY.CO.UK

Don’t miss Mike Taylor performing on the Modern Barber stage at Salon International at 11:30 on Monday 7 October!

Book tickets at salonshow.co.uk/tickets or call 0844 581 4915

The Funkies A bright, bold and cheerful homage to onkees M e Th d n a b s 0 6 9 1 137 / hji.co.uk

“This collection is my tribute to Peter Tork from The Monkees who sadly passed away earlier this year. I pushed the boundaries of what a men’s collection should look like and referenced 1960s cuts and styles but recreated them to bring them into 2019. I love making hair fun and tried to change-up each style while keeping the collection in sync.”

Mike Taylor Hair: Mike Taylor and Jennie Haden Make-up: Mike Taylor Styling: Mike Taylor and Emily Taylor Photography: Liam Oakes 138 / hji.co.uk

JOBS FIND YOUR DREAM JOB TODAY Bringing you the very best hair and beauty jobs.

REGISTER YOUR CV FOR FREE jobs.hji.co.uk/register

F#CK BREXIT MOVE TO FINLAND. WE HAVE JOBS FOR BARBERS! Dick Johnson is the thin line between filth and luxury. It’s the Wall Street Yuppie blowing his entire fortune on blow and hookers, whilst still wearing his designer labels and driving his fancy cars… and then repeating it the next weekend.

Some people pray to a God on only one day of the week. To us, every day is a day we thank the Almighty for giving us the knowledge and power to create quality products to show the world. Cocky?? Hell yes… Because with an attitude created from the harshest weather of this Nordic wasteland called Finland, we know that we deserve to be. The cruel winters hone an honest attitude, one never to be doubted and one certainly never to be messed with.

Our products, our mission and our drive stems from a state of mind; no fear and no doubt. Luxurious products, combined with attitude, allow a vast audience ranging from the ‘Average Joe’, to the business type that loves blow!!

Historically, it’s always been said that it’s never a good idea to be a Dick, but we’re firm believers that anyone and everyone should aim to be Dick Johnson. After all, Jesus didn’t die… He just changed his name…

FACTS ABOUT DICK JOHNSON BARBERSHOPS

. 3 BARBERSHOPS . 14 BARBERS . SINCE 2014

Join the Cult now.

Full time job. Monthly salary. Good Staff

dickjohnson.store/pages/jobs

INTERIORS

H Y G G E H I D E AWAY Figoli brings a touch of Scandi-chic to a village in rural Berkshire

Name: Figoli Address: 29 High Street, Sunninghill, Berkshire Owners: Roberto and Lucy Figoli Budget: ÂŁ100K Staff: 7

141 / hji.co.uk

INTERIORS

S

ituated on a busy, independent high street in the village of Sunninghill, Figoli is a homage to Scandinavian style and it has a relaxed Nordic ethos. In fact, it was in part thanks to a trip to Scandinavia that owner Roberto Figoli made the decision to go from being a franchisee for a big hairdressing chain to owning a new independent salon with his wife Lucy.

“After a canoeing and camping trip to Scandinavia, Roberto discovered the concept of ‘hygge’,” explains Lucy.

“Simply put, it means focusing on life’s simple pleasures such as family, friends, graciousness – and of course, gin, cake and a great hair ‘do!” This ultimately became the ethos for the salon. The couple wanted to downsize to give more time to their customers and themselves. They wanted to be able to enjoy hairdressing again and live a more hygge life.

Figoli has neutral, calming colours and the interior is functional, yet beautiful with lots of natural light and indoor plants. The walls are painted a bright white and the light oak herringbone floor complements the simple, yet elegant design. Soft furnishings include Maletti styling chairs in a natural stone shade, a large cream sofa and a dusky pink armchair, which has proven to be very popular with clients. “We knew we would spend more time in the salon than our own home, so it was important that we created a beautiful space for us, as well as our clients,” adds Lucy.

Highlights of the salon include a retail shelf that was designed by the couple and handmade by a local

carpenter and the reception area, which includes a marble coffee table complete with flowers, books, magazines, indoor plants and a floor standing lamp. It was a conscious decision not to have a reception desk as the salon’s strength lies in its informality. “We like to sit and chat comfortably with our clients while we take payments and bookings,” Lucy adds. Guests are also treated to homemade cakes from Lucy’s mother, gin and tonic and organic fairtrade tea and coffee.

“Closing the doors on our old salon with no new salon to go to was quite scary,” admits Lucy. “It wasn’t easy with two small children at home, but with dedication, long nights, big discussions and a lot of juggling we somehow made it work. We are so proud of what we have made together.” Figoli is a labour of love that has paid off.

LUCY’S TOP TIPS • Go with your instincts Do what feels right for you and your brand.

Don’t just follow the crowd – you need to create something that is authentic to you.

• Don’t rush Spend time looking for the right furniture. We spent months looking until we found Maletti.

We were prepared to travel to Italy to source the right pieces, but luckily Lacey’s (who are based in Reading) stock the brand!

• Have a balance Be practical, but don’t lose your creative side either. Creativity is just as important as practicality.

142 / hji.co.uk

To view the full range visit salonsupplies.co.uk or call us today for more information on 0844 3356 121

JOBS FIND YOUR DREAM JOB TODAY Bringing you the very best hair and beauty jobs.

REGISTER YOUR CV FOR FREE

jobs.hji.co.uk/register

T HE HOT LIST

Eco warriors

Colour flirt

Waves for days

The new FFØR range is formulated without parabens, sulphates or mineral oils. The complete range of products, including permanent colour lines, are packaged in fully recyclable bottles, jars and tubes.

Wella Professionals new colour service No Strings Attached Colour uses Koleston Perfect ME+ to create low maintenance, glossy shades that don’t leave obvious regrowth.

Shu Uemura Muroto Volume Hydro-Texturising Mist creates waves that look and feel natural and weightless. It also adds volume to fine hair without weighing it down.

Wax on

Skincare for scalps

Weightless volume

Add texture to hair with Kevin Murphy Touchable Dry Spray Wax Finishing Hairspray. It has the styling attributes of a wax with the weightless feel of a spray. It is available from Sweet Squared. RRP £24

Cleanse, exfoliate and indulge your client’s scalp at the backwash with Kérastase Fusio Scrub.

Hairdressers can personalise the service using the two scrubs and three essential oils.

Add instant volume and texture to your client’s locks with R+Co Balloon Dry Volume Spray. The formula ensures you get a good hold that won’t dull hair or weigh it down. RRP £30

Breast friends

Join the herd

Flawless finish

milk_shake Incredible Milk has swapped its iconic yellow packaging for a pastel pink to raise funds for Breast Cancer Awareness. £1 for every purchase will be donated to the charity. £15.19

A mother and daughter duo from Scotland have developed the Moo Hair range to focus on cruelty-free and fair-trade ingredients. There are seven ethical products to stock on your retail shelf. From £22

Section, tame and finish the hair with the Balmain Limited Edition Silver Comb Collection. There are three limited combs available – a tail comb, cutting comb and a styling comb. From £24.95

145 / hji.co.uk

T HE HOT LIST

Chalk it up

Creative blonde

All-in-one wonder

Electric °C-8 Invisible Volume Chalk is a magnesium-free amplifying fine powder that gives all hair types volume, without adding weight or stickiness.

RRP £19.50

Sens.ùs has added two new colour lines (Nudes and Metallics) to its Inblonde range. The ammonia-free tone on tone colour service aims to nourish hair and can be used on all types of blondes.

It’s a 10 has arrived from the US. The collection is suitable for all hair types and textures and the Miracle Leave-In Product offers 10 benefits in one bottle. It is available from Aston and Fincher.

Holding power

Moisturising straightener

Colour kaleidoscope

L’Oréal Professionnel TECNI.ART 6 Fix is the brand’s strongest hold hairspray and is applied using a triple diffusion spray method to deliver wide-spread coverage.

RRP £15.60

Reduce frizz and keep hair re-hydrated with the innovative Electric Head Jog Steam Straightener. You can even add hair oil to the water for an intense moisturising hit.

Pulp Riot Faction 8 is a new permanent colour range that stays put with no swelling or dripping for hair painting techniques and colour melts. There are 10 colour families with over 80 hair shades.

Easy extensions

Atomic blonde

Kind colour

Remi Cachet Twin Tabs extensions speed up the application process as they are pre-joined at the top and lock in place with micro rings. The tabs can give a client a year of wear.

From £99

Maria Nila Bleach Collection is now available from Sally Salon Services. The range is 100% vegan, cruelty-free and offers a revolutionary two-step process that delivers results.

ASP Kitoko Botanical Colour is based on seven natural dyes. It is plant-based, ammonia-free and preservative-free. The range is for first-time colour clients and those sensitive to colour ingredients.

146 / hji.co.uk

3 SHOWS, 3 VENUES Register for free tickets at www.hjlive.co.uk EVENTCITY MANCHESTER 13-14 OCTOBER 2019 RDS DUBLIN 20-21 OCTOBER 2019 EXCEL LONDON 29-30 MARCH 2020

PRESENTED BY

HAIRDRESSERS JOURNAL INTERNATIONAL HAS BEEN AT THE HEART OF THE INDUSTRY FOR OVER 130 YEARS. JOIN OUR COMMUNITY TODAY Join us as a HJ Gold Member for the latest news, insight, inspiration and valuable networking opportunities all year round.

Your membership will include Annual print and digital subscription Access to Membership Lounges at HJ Live & Salon International 10% discount on HJ Insurance Capital Hair & Beauty will offer a 25% discount to HJ Members (in-store only) on their first order with an ongoing 5% discount on each store visit going forward. In addition, a 10% discount will be offered on all training courses at Capital Hair & Beauty, M&S and Salon Connection stores.

Subscription services If you have any queries about subscription or newsagent copies, please contact the relevant number below.

Subscription enquiries UK customers: 01371 851875 Email: hj@escosubs.co.uk Overseas customers: +44 (0)1371 851876 Fax: 01371 851808 Address: Hairdressers Journal International, Trinity House, Sculpins Lane, Wethersfield, Braintree, Essex, CM7 4AY Subscription rates Gold Membership (print & digital) £49 Silver Membership (digital) £10 Newsagents enquiries Distributed by Marketforce (UK) Ltd, Blue Fin Building, 110 Southwark Street, London, SE1 0SU. Circulation Marketing by Intermedia Brand Marketing Ltd, registered office North Quay House, Sutton Harbour, Plymouth, PL4 0RA

PRESENTS THE

BRITISH HAIRDRESSING AWARDS

PRESENTS THE

BRITISH HAIRDRESSING BUSINESS AWARDS

SPONSORED BY

Hairdressers Journal International (HJ) incorporating Hair & Beauty Volume 134 No. 65604 March 2019. ISSN 0143-6910 (Print) ISSN 2059-3430 (Online). Published every month by Hairdressers Journal International, M Squared Media, Allington House, 25 High Street, Wimbledon, SW19 5DX. www.hji.co.uk Classified advertising prepress by Classified Central Media.

Printing by Walstead, Southernprint Ltd., 17-21 Factory Road, Upton Industrial Estate, Poole, Dorset, BH16 5SN. Distributed by Marketforce UK, 2nd Floor, 5 Churchill Place, Canary Wharf, London, E14 5HU. Tel: 020 3787 9001. © 2019 M Squared Media

CAREERS

Ciona Johnson-King

The Jet-Setting Stylist This hair and make-up artist travels the world coiffing the hair of A-listers for exclusive film, TV show and red-carpet appearances What are the pros and cons of your role?

What was your route into hair?

I studied hairdressing and wig-making for my City & Guilds qualification while doing weekend salon work. I also ran a salon from my mum’s kitchen creating mohawks for the locals. Later, I moved to London and assisted theatrical make-up artist Bert Broe. We did stage productions at the Royal College of Music so I went from working with punks to Pavarotti!

Can you tell us about your recent projects?

I’ve just finished a big fashion shoot in the Caribbean where we were shooting still images and films while island hopping. I loved the challenge of working on speed boats, yachts, jets and remote beaches (check out my Instagram @cionajk for details).

A recent tour with Ben Affleck took me to Singapore for the first time, which was wonderful. I worked on an advert with an extremely well-known actor, which you will see on your TV screens very shortly. By the time you read this I will have just finished the Venice Film Festival with some of my regular clients. I’ll be touring the US with one of my clients soon and will have a few jobs in Europe.

I love the talented teams I have the privilege of working with. There are so many different environments you can work in as a hairdresser – from studios to sandy beaches. No job is ever the same and that’s something I cherish. On the downside, my job wouldn’t suit everyone.

I remember working at the opening of Planet Hollywood – which drew a collection of A-listers and one of my fellow hair and make-up artists was in tears because of the media frenzy – she prefers working in a quiet studio.

Another downside are the number of working hours that no one sees. Organising the kit, packing, carrying it all, sorting schedules and flights.

I can spend days selecting a kit for a trip. Jodie Foster said I had the most organised kit she’d ever seen.

What are your tips for building a name in the industry?

Consistent professionalism is key. Always leave the team feeling better than when you arrived. Clients often mention the happy energy I bring and that’s so important in what can sometimes be stressful situations. Of course, you need to make sure your client looks great too.

What’s the proudest moment in your career so far?

Working with David Bowie – he was a hero of mine growing up and he didn’t disappoint.

149 / hji.co.uk

What are your tips for someone aspiring to have a career like yours?

It’s a tough industry so you have to be physically and emotionally strong. Be prepared for occasional knock backs and chaos and focus on making it your absolute passion. If there’s nothing else you’d rather be doing, you soon forget about the more challenging moments.

What’s your styling philosophy?

I don’t believe in forcing a look on my clients. It has to evolve from them to be authentic. I’m just there to help them express how they feel through hair and make-up.

What’s next for your career?

I’m not one to plan. I still can’t believe this girl who was once paid in pork pies by her clients (back in my teenage days as a meat-eating northerner) is now travelling the world with exciting photographers, artists and creatives. I don’t think I could have ever planned that.

RECRUITMENT Tel: 020 3841 7376 Email: jobs@hji.co.uk

Twitter: @HJi_Jobs

We are looking for experienced, creative and passionate Hair Stylists, Colour Technicians and Salon Managers with exceptional customer care skills to join our team

WWW.HEADWAY.BM +1 441 292 8983

About us?

Headway Hair and Body is a city centre salon that has been a successful business for over 25 years.

We are dedicated to providing first class service and use high quality products such Olaplex, Copyright

by TiGi and Morrocanoil.

Job Role?

We are currently recruiting for a Senior Stylist / Colorist with 5 years experience, minimum level 3 NVQ or equivalent.

Salary?

The salon ranges $30,000-$39,000 and may be negotiable for the right candidate.

Training and Progression?

Ongoing educational training is provided and overseas educators come once a year and after initial 12 months will help pay for an advanced course with a reputable company.

Send C.V. to info@headway.bm 150 / hji.co.uk

hji.co.uk/jobs

re opport i JOIN THE RUSH FAMILY TODAY! 020 3474 4102 careers@rush.co.uk careers.rush.co.uk VISIT US ON STAND M140 AT SALON INTERNATIONAL For tickets to Salon International and Rush Live, visit www.salonshow.co.uk/rush

WINNER 2017/18 ARTISTIC TEAM OF THE YEAR

RECRUITMENT Tel: 020 3841 7376 Email: jobs@hji.co.uk

Twitter: @HJi_Jobs

Technician / Stylist

hji.co.uk/jobs

JOBS FIND YOUR DREAM JOB TODAY

Banstead, Surrey Are you living in Surrey, working in a London salon and tired of commuting?

Bringing you the very best hair and beauty jobs.

We have a vacancy for a creative technician/stylist who has comprehensive experience in all aspects of hairdressing.

5 days per week Salary- ÂŁ45,000 per annum Call Jane on 07730678950 Call Clifford on 07789733339 Applications via email can be made to cliffordhunt@btconnect.com

REGISTER YOUR CV FOR FREE jobs.hji.co.uk/register

A requirement for hair salons under COSHH regulation

To purchase, visit your local wholesaler or contact the HBSA

0845 519 3258 www.thehbsa.co.uk 152 / hji.co.uk

CLASSIFIED Tel: 020 3841 7376

PROPERTY

HOT WATER SYSTEMS

Edge of Cotswolds. Superb Salon. Busy Local Centre. Rapidly growing area, Lease. Spacious Double Unit. Takes £6,000wk.

High profit. £65,000 Guildford area. High Class Salon. Quality fitted throughout. 12 styling positions. £5,000wk (5 days). Good profits. Owner retiring. £400,000 Freehold (or £49,500 with new lease) Newbury, West Berks. Smart Salon (1,084sq.ft.). Lease @ £19,000p.a. T/O £60,000 (inc. £40k chair rents).

Retirement Sale. £22,000 Reading area. Old Established Hair Salon. Good Class Area. Lease. Spacious Salon. Eleven styling positions. £2,500wk (5 days). £35,000 Reading area - Growing Village. Smart Salon. New Lease. Staff run. Retirement Sale. £25,950 Sanderstead, South Croydon. Fully Fitted Hair Salon Premises. New 10 year lease @ £15,000p.a. No Premium.

Woking near, Surrey. Hair Salon. Wealthy Village Centre. Lease @ £13,000p.a. Same owner 12 years. Under trading. £15,000 Newbury area. Very Smart Hair and Beauty. Good Lease. Superb location. £4,250 wk. Very fairly priced at £39,950.

Hot Water Systems

MADE IN ENGLAND

HAIRCARE PRODUCTS

<RXbOO 1(9(5 UXQ RXW RI KRW ZDWHU DJDLQ

High Quality

For 22,286 salon owners the hot water QLJKWPDUH KDV rQDOO\ HQGHG Has Yours?

NEOCAPE

Continuous hot water to washpoints Eliminates Temperature Fluctuations Economical to operate Unique “Superboost” for colour rinsing Hot Water at the lowest possible cost &DQ EH rWWHG DQ\ZKHUH \HDU *XDUDQWHH 6SHFLrFDOO\ GHVLJQHG IRU KDLUGUHVVLQJ ,QWHUHVW )UHH &UHGLW

Hair Products

THE EVOLUTION OF THE

HAIRDRESSING GOWN

)RU \RXU FREE VSHFLrFDWLRQ DQG SULFH YLVLW

The Neocape range has solved an age old problem for you and your clients. Our gowns look, feel and perform differently: The unique collar with its attractive smooth Neoprene provides a comfortable seal against the skin stopping hair and liquids from going down the neck

ZZZ VDORQPDVWHU LQIR or call 0115 9754 500

TOWELS

The Professional’s Choice ...cut costs not quality.

Each gown uses premium quality materials, is hand finished here in the UK and rigorously inspected for quality.

This makes Neocape a sound choice for your business and a stylish addition to your professional equipment.

web: www.neocape.co.uk ph: 01243 573417

Hairdressers Journal International

has a print circulation of 12,000 copies

SCISSOR SHARPENING

+ Premium quality chlorine and bleach resistant cotton towels including the Guaranteed Bleach Resistant 100% Cotton Majic Black Towel. + Supremely practical and environmentally IULHQGO\ GLVSRVDEOH :DIŴH +DQG 7RZHOV Unbeatable pricing, compare us and see.

See us on Stand F168 at Salon International 5-7 Oct 2019

Place your order today: T: 0121 7739091 / 7720936 E: info@majestictowels.co.uk www.majestictowels.co.uk

, /MajesticTowels / @majestictowels

GROUP

Leaders in designer salon, beauty and SPA furniture POSTAL & WHILE-U-WAIT SCISSORS SERVICE Professional Japanese hand sharpening

SCISSORS SHARPENING £18 CUSTOM NAME LASERING £18 inc. immediate return by 1st Class recorded delivery +£5 Next Day Delivery per order

Unit8 Hanover West, 161 Acton Lane, London NW10 7NB T: 020 8965 0585 www.dowa-international.com

153 / hji.co.uk

Maletti UK showroom by appointment only: 91 Brick Lane, E1 6QL, LONDON Unit 58, 4th floor Office: 020 3207 2032 - info@maletti.co.uk - www.maletti.it/en/

INSPIRATION

Life Through a Lens T The innocence of simplicity “I love this shot for its innocence and because it’s the first picture that put me on the map worldwide in hairdressing.

This photograph shows that simplicity can be everything.”

Angelo Seminara The four times British Hairdresser of the Year is best known for thinking outside of the box.

Here are five of his all-time favourite creations W Static perfection

“I wanted to create something beautiful that pleases the eye and the mind. I created a perfect haircut using a special static electricity technique.

The overall look can be perceived as a sea urchin. I love this look because it’s timeless, recognisable and will still be beautiful in 100 years.”

X Impossible made possible “I wanted to achieve the impossible with this picture.

Inspired by the force of the atmosphere and weight, I wanted to create something that is timeless and iconic. This look is virtually unattainable using a conventional form of hairdressing.”

T Graphic and threedimensional “This image is really graphic and threedimensional. The bob is something that will never go out of fashion and there is always a way to re-invent it. This shows a really high contrast in colour and shape.”

X Moth beauty

“I took inspiration from moths, which are almost the masculine form of butterflies in terms of their colouration.

The texture, shape and colour are mixed together in harmony.

This technique has inspired hairdressers to push themselves to colour hair in a different way. You can still see this colour on catwalks, celebrities and in magazines.”

154 / hji.co.uk

W Mother of pearl

“I love the unique colours that can be found in the ocean such as mother of pearl. I wanted to incorporate these colours in long hair in a new and spectacular way. Three months of dedicated research went into developing this colour, which can still be seen in many magazines and is still inspiring hairdressers.”

• Formulated to care and revive for all semi-permanent or oxidative color treated hair types.

• Mix with NEW HYPE Pure Pigments to create custom color depositing shampoo’s.

• Free from harsh salt and sulphates.

• A TRIO OF ESSENTIAL OILS PROVIDE INCREASED HYDRATION. • Vegan friendly and cruelty freE formulation.

VISIT US ON STAND V155

crazy color

@crazycolorltd

Seek natural growth, harvest calm.

Zen Series.

Visit us at Salon International

Stand N126