Design For Diversity - PLACEMAKING | Han Wu 1038456

Page 1

Bianca censori 638663 Han Wu 1038456 Iona orams 636508 jung chen 656014 zhi hao zhou 766887

oburg, victoria, australia

ASSIGNMENT 1: “The Examination� - group s2

abpl90400 - design for diversity

david christopher pryor | coordinator rob polglase sarah huiseung song


CONTENTS 01 02 03

Who Is Coburg Facts About Coburg Context

42

S.W.O.T. Analysis

42

S.W.O.T. Summary

43

Strengths

03

Location

44

Weaknesses

04

Historical Timeline

45

Opportunities

06

Demographics

46

Threats

10

Quality of Space

45

11

Persona

Implications

45

Case Study 1- Queen’s Street, Brisbane

11

The 5 Personas

46

Case Study 2- A’Beckett Urban Square

12

Daily Acivity - Jack

47

Case Study 3- Green Tram Line, Bratislava

13

Daily Acivity - Daniel

48

Case Study 4- A Toddler’s Playground

14

Daily Acivity - Michael & Jess

49

Case Study 5- Frame Lab Pods, New York

15

Daily Acivity - Penny

50

Key Opportunities

16

Daily Acivity - Ross

51

17

Mapping

17

Land Use & Typologies

19

Environment & Ecology

21

Road Network

29

Walkability

34

Demographic Density

40

Time-Activity Diagram

References

Design For Diversity - Group S2- Contents


01 INTRODUCTION

Design For Diversity - Group S2 - 01 Introduction


who is coburg? PHOTO 1.1 Food Diversity in Coburg

Design For Diversity - Group S2 - Who Is Coburg 1

The general impression of Coburg is quiet, secure, culturally diverse and well connected by public transportation system. The mall provides affordable products and services. However, the roads, public space, amenities are in need for a makeover. There are very few recreational activities making it hard to have a night life. People, especially the elderly can be observed to come to the Coburg shopping district and sit down on the benches, stools and chairs they can find and enjoy the view or chat to each other, a lifestyle waiting to be accomodated. Children are rarely seen in the open by themselves, but can be heard playing from the vacant lots. Because of the low pedestrian traffic, many of the restaurants, cafes and retail stores close very early. The oversized car park, on the other hand, is busy during the day time.


PHOTO 1.2 Merri Creek. Henrietta M Pilkington 1845-1927

PHOTO 1.3 Coburg Library

PHOTO 1.4 Victoria Street

Woiworang

Coburg Library

Victoria Street

Before the European settlers, Coburg is occupied by Woiworang people. There were estimated 1,700 of them living on 12,000 square kilometres of land in Victoria. Merri Creek situated north of Coburg is a sacred site for Woiworang tribes. It was the major gathering place where Woiworang people and three other major language groups held meeting, practiced ceremonies as well as play games. The European settlement brought foreign desease to the Woiworang people when they first came. Accidents, violence aslo contributed to the misfortune of the land. Many died during this time, and birth rate of indigenous people was very low. William Thomas was appointed Protector of Aborigines for Melbourne and Western Port in 1839 to provide protection, help and support for Aborigines. He was the first to conduct detailed census of the Woiworung in1839. [>Historical Timeline]

Coburg Library, one of the five libraries of Moreland City, sits on the corner of Victoria and Louisa Streets where it serves not only as a community service but also a meeting point for the residents and visitors alike. It joins the cafes on the two sides of Victoria street and malls and supermarkets on the Waterfield street. What makes the Coburg library immediately attractives is not the content but the facade that is “habitable�. People enjoy comfortble retreat from a long tedious walk. [>Mapping]

Victoria Street is the heart of Coburg shopping district. With the cafes on both sides of the road, row of trees in the middle, it provides a unique walking experience for the pedestrians. The colours applied consistantly on various surfaces and trees reinforced the artistic charactor of Coburg. However, it has been pointed out that the tables on the streets are making the actual pedestrian path uncomfortably narrow. The storefronts are also blocked by the trees and tables making it hard to see what the shops are for. Additionally, the cobble paving can be slippery during the rainy season, making it difficult to walk on safely, especially for the elderly. [>Mapping]

Design For Diversity - Group S2- Facts About Coburg

facts about coburg

2


context 02

Design For Diversity - Group S2- 02 Context


Design For Diversity - Group S2 - Location

location

The Site There are various clothing stores, supermarkets, restaurants, other retailers and professional service offices located around the Victoria Street and Sydney Road making this area de facto shopping center of Coburg. The Coburg Oval sits on the east side of the shopping center is another major part of Coburg central. Together with the region north of Bell Street where the Coburg City Hall is located, the three parts make up the Central Coburg. FIGURE 2.1 Coburg Mall Area Highlighted

3


HISTORICAL TIMELINE

Design For Diversity - Group S2 - Historical Timeline

1830-------------1850-----------------1900----------------1950---------------------

FIGURE 2.2 Timeline Diagram & Collage

4

Woiworang Woiworang people is the indigenous settlers in Coburg before the European settlers. The painting of Pilkington dipicts the life of the Woiworang people.

Sydney Road The survey done in the 1830s by Robert Hoddle enables the establishment of town and roads. A major track in the city was developed into a road which is renamed Sydney Rd in 1850. Cable tram and horse tram was then introduced in the 1880s. Trains became part of the transportation system in the early 19 century.

Coburg Oval & City Hall Coburg Oval was officially opened in 1915. The grand stand was constructed and opened in 1926. The ground’s current capacity is around 15,000. Built by Cockram & Cooper Builders and designed by C.R. Heather A.R.V.I.A, Coburg City Hall was opened in 1922.


----------------------------2000---------2007-----------------------2020----------------------------

Coburg Lake Coburg lake came into being in 1915 and became a popular attraction for swimming and picnic.

Safeway Safeway supermarket on Louisa Street was opened in 1997, establishing the modern style of shopping that was countinued til today.

Coburg Initiative Launched in 2007, Coburg initiative actively engages the community in the planing and reforming activitys that aim to better the life of community while maintaining the strong identity of the Coburg community. Since 2007, Various art and music festivals have been successfully held. The city aims to attract more investment and create jobs for the community, increase the green area to reduce heat island effect, provide more types of dwellings that suit the increasing residents, especially the small-size family and singles.

Design For Diversity - Group S2 - Historical Timeline

historical timeline

5


demographics people

3.1%

21.0%

24.0%

Design For Diversity - Group S2 - Demographics - People

Age group

48.4% 51.6%

GENDER

51.6%

COUNTRY OF BIRTH

AUSTRALIA NEW ZEALAND

ITALY INDIA

7.4%

NEPAL GREECE

22.0%

80.6%

20.0% 0-19

20-29

30-39 FIGURE 40-49

0-19

COUNT

20.0% 2.3 50+ Age Group

20-29

30-39

40-49

MALE

FIGURE 2.4 Gender

FEMALE

MALE

50+

FIGURE 2.5 Country of Birth AUSTRALIA NEW ZEALAND

FEMALE

ITALY INDIA

NEPAL GREECE

5.8%

5.8%

7.9%

20.6%

7.9%

9.2%

20.6% 23.1%

9.2% 40.8%

42.3%

9.8%

9.8%

2.9% 2.3

3.6%

48.4%

GENDER

Age group 22.0% 13.0%

3.1%

7.4%

21.0%

24.0%

13.0%

2.9% 2.3%

3.6%

RELIGIOUS AFFILIATION

46.9%

42.3%

46.9%status marital

23.1

40.8% EDUCATION

marital status

EDUCATION

RELIGIOUS AFFILIATION 29.6% 30.8%

12.3%

6

CATHOLIC

6.0%

29.6%

12.3%

30.8%

NO RELIGION CATHOLIC EASTERN ORTHODOXAffiliation NOT STATED ISLAM FIGURE 2.6 Religious

NO RELIGION

14.9%

EASTERN ORTHODOX

NOT STATED

ISLAM

Registered Marriage

FIGURE 2.7 Marital Status

De Facto Marriage

Registered Marriage

Not Married

De Facto Marriage

Not Married

PRESCHOOL SECONDARY UNIVERSITY

FIGURE PRIMARY TECHNICAL OTHER/NOT STATED

2.8 Education

PRESCHOOL SECONDARY UNIVERSITY

PRIMARY TECHNICAL OTHER/NOT STATED

14.9% 6.0%


WITHOUT CHILDREN MILY

demographics

2.7% 13.4%

6.0%

5.7%

Design For Diversity - Group S2 - Demographics - Family

family

16.7%

21.2%

2.7%

36.6%

13.4%

18.5% 6.0%

FAMILY COMPOSITION

4.8%

36.6% EMPLOYMENT STATUS5.7% OF COUPLE FAMILIES 21.2% FAMILY COMPOSITION

5.6%

SINGLE PARENT

18.5% EMPLOYMENT STATUS OF COUPLE FAMILIES

14.0% 47.3%

FIGURE 2.9 Family Composition

ONE PARENT FAMILY

4.8%

24.3%

47.3%

COUPLE FAMILY WITH CHILDREN OTHER FAMILY COUPLE FAMILY WITHOUT CHILDREN

SINGLE PARENT

83.3% 5.6% 24.3%

FIGURE 2.10 Employment Status 14.0% of Couple Families

BOTH EMPLOYED, WORKED FULL-TIME BOTH EMPLOYED, WORKED PART-TIME MALE FEMALE ONE EMPLOYED FULL-TIME, ONE PART-TIME ONE EMPLOYED FULL-TIME, OTHER NOT WORKING ONE EMPLOYED PART-TIME, OTHER NOT WORKING BOTH NOT WORKING BOTH EMPLOYED, WORKED FULL-TIME BOTH EMPLOYED, WORKED PART-TIME COUPLE FAMILY WITH CHILDREN OTHER FORCE STATUSONENOT STATEDFULL-TIME, OTHER NOT WORKING ONE EMPLOYED FULL-TIME,LABOUR ONE PART-TIME EMPLOYED OTHER FAMILY ONE EMPLOYED PART-TIME, OTHER NOT WORKING OTHER

FIGURE 2.11 Single Parent

MALE

83.3%

FEMALE

BOTH NOT WORKING LABOUR FORCE STATUS NOT STATED

7

16


demographics dwelling

2.8%

9.9%

12.9%

2.8%

11.3%

11.3%

9.9%

Design For Diversity - Group S2 - Demographics - Dwelling

23.7%

23.7% COMPOSITION HOUSEHOLD HOUSEHOLD COMPOSITION

19.2

HOUSEHOLD INCOME

19.2

19.1

19.1

HOUSEHOLD INCOME

NUMBER OF MOTOR VEHICLES

NUMBER OF MOTOR VEHICLES

28.6%

28.6%

66.4%

44.4%

66.4%

44.4%

FAMILY HOUSEHOLDS

FIGURE 2.12 Dedgege GROUP HOUSEHOLDS

LESS THAN $650 GROSS WEEKLY INCOME FIGURE MORE THAN $3000 GROSS WEEKLY INCOME

SINGLE PERSON HOUSEHOLDS

FAMILY HOUSEHOLDS

SINGLE PERSON HOUSEHOLDS

GROUP HOUSEHOLDS

2.13 Dedgege

LESS THAN $650 GROSS WEEKLY INCOME MORE THAN $3000 GROSS WEEKLY INCOME

11.0%

NONE

5.4%

1 VEHICLE

FIGURE 2.14 2 VEHICLE 3+ VEHICLE

NONE

1 VEHICLE

Dedgege NOT STATED

2 VEHICLE

3+ VEHICLE

NOT STATED

9% 5.4%

11.0%

9%

RENT (WEEKLY)

MORTGAGE (MONTHLY) MORTGAGE (MONTHLY)

RENT (WEEKLY)

26%

26%

DWELLING STRUCTURE

DWELLING STRUCTURE

65%

89.0%

94.6%

89.0% RENT PAYMENTS < 30% OF INCOME RENT PAYMENTS > 30% OF INCOME

FIGURE 2.15 Dedgege RENT PAYMENTS < 30% OF INCOME RENT PAYMENTS > 30% OF INCOME

8

12.9%

MORTGAGE REPAYMENTS <30% OF INCOME MORTGAGE REPAYMENTS >30% OF INCOMEFIGURE

2.16 Dedgege

MORTGAGE REPAYMENTS <30% OF INCOME MORTGAGE REPAYMENTS >30% OF INCOME

94.6%

SEPARATED HOUSE SEMI-DETACHED / ROW HOUSE / TOWNHOUSE FIGURE FLAT / APARTMENT

2.17 Dedgege

SEPARATED HOUSE SEMI-DETACHED / ROW HOUSE / TOWNHOUSE FLAT / APARTMENT


demographics

crime

1600

400

1,518

1,470

354

1200

287

1,094 800

200

557

400

100

123 260

0 2014

2015

2016

2017

0 2014

2015

THEFT

2016

195

BURGLARY/BREAK AND ENTER

FIGURE 2.18 Dedgege

251

2017

FIGURE 2.19 Dedgege

225 201

130

94

65 500

260

243

451 375

250

0

195

327

307

130

162

125

0

2014

201

2015

2016

2017

Design For Diversity - Group S2 - Demographics - Crime

300 317

DECEPTION

162

FIGURE 2.22 Dedgege 100

65

0 2014

2015

2016

2017

2014

2015

CRIMES AGAINST THE PERSON

FIGURE 2.20 Dedgege

2016

2017

PROPERTY DAMAGE

FIGURE 2.21 Dedgege

9


quality of space Victoria Street Mall Atmosphere Sociability: • Interaction between users includes conversation over coffee and food, around seating areas and at the library. These spaces are important. Design For Diversity - Group S2 - Quality of Space

Uses/Activities: • Activities of users are slow and quiet. Many people are transient, using the space as a walkway to the carpark. • Can an intervention encourage activity and people to remain in the space? Comfort/Image: • Building conditions are in disrepair in some zones, while in others murals brighten up the area. • Sittable zones are well utilised in the daytime. • The large eucalyptus trees bring shade and greenery to the space. • There is little shelter during rain and wind. Access/Linkages • The area is well connected to parts of Sydney Road. • It is close to three types of public transport and the Upfield Bike Path. • Heavy traffic and the presence of cars makes the area feel closed off. • How can a sense of continuity and walkability be brought back into the space to enliven it?

10

FIGURE 2.23 Quality of space concept


03 persona

Design For Diversity - Group S2 - 03 Persona


the 5 personas

Design For Diversity - Group S2 - The 5 Personas 11

JACK

DANIEL

MICHAEL AND JESS

PENNY

ROSS | DOG: LIL & BO

Retired Community

Business Owners/ Workers

Visitors

Children

Living Rough

Michael and Jess are both 24 years old.

Penny, a 9 year old girl, lives with her single father.

Ross, 41 years old

They enjoy shopping and eating. They prefer to go to the place with more activities.

They enjoy going out during the weekends for food, stop by the library and grocery shopping.

Jack just celebrated his 70th birthday. He is a retired musician who has lived in Coburg for most of his life. He enjoy walking and shopping by himself and with his grand children. He is also a big shopper and a social star.

Daniel, 45 years old. Has been running a bakery on Victoria Street Mall for 10 years. Lives in Fawkner, and catches the train to and from work every day. He doesn’t hang out in Coburg, except to go to the gym after work.

Has two dogs, Lil and Bo and a shopping trolley of belongings Frequently finds shelter at the Coburg Library Uses the silver box publi toilets in the parking lot of coles


Design For Diversity - Group S2 - Daily Activity - Jack

daily activity - jack

PHOTO 3.1 Name of the Persona

FIGURE 3.2 Activity Map

6AM GET UP FIGURE 3.3 Activity Timeline

9AM LIBRARY

12PM CAFE

12PM MALL

6PM HOME

9PM BED 12


Sydney R d

Bell St

Waterfie ld St

Design For Diversity - Group S2 - Daily Activity - Daniel

AM EN OP

daily activity - daniel

Victoria S t

7.30am Upfield train to work

13

8.00am open shop

(SOURCE: The Age)

FIGURE 3.4 Activity Map of Daniel

11am chat with locals

8AM 6PM 8.30AM 8AM 5PM 6PM DRIVE CLOSE GYM DRIVE DRIVE OPEN FIGURE 3.5 Activity Timeline for Daniel SHOP SHOP 12PM LUNCH

8.30AM OPEN SHOP

12pm lunch while working 12PM

LUNCH

Louisa S t

PHOTO 3.2 Daniel

Russell S t

Victoria S t

5pm shut the shop

5PM 12PM LUNCH CLOSE SHOP

6PM5PM CLOSE GYM SHOP

6PM 6PM GYM DRIVE

5.30 go to gym

6PM DRIVE

6.30 home


daily activity - michael & jess

RESTAURANT

Waterfie ld St

COLES

COLES

CAR PARK

CAR PARK

DUNNES LANE CAFE

Victoria S t

PHOTO 3.3 Michael and Jess

10am car park for parking FIGURE 3.7 Activity Timeline for Michael and Jess

FIGURE 3.6 Activity Map of Michael and Jess

11am go to Coles for shopping

12am go restaurant to eat

Louisa S t

LIBRARY

2pm have a afternoon tea/cafe

Russell S t

Victoria S t

Design For Diversity - Group S2 - Daily Activity - Michael & Jess

Sydney R d

Bell St

3pm visit Bridge Reserve

14


daily activity - penny

Waterfie ld St

Design For Diversity - Group S2 - Daily Activity - Penny

Sydney R d

Bell St

TRAIN STATION

CAR PARK DUNNES LANE

Victoria S t

FIGURE 3.4 Penny and her single father

10am arrive at coburg station 15

FIGURE 3.8 Activity Map for Penny

11am reading in the library

FIGURE 3.9 Activity Timeline for Penny and her single father

12pm lunch with father

Louisa S t

LIBRARY

2pm groceries with father

Russell S t

Victoria S t

4pm Tram heading back home


daily activity - ROSS

Waterfie ld St

COLES

CAR PARK

DUNNES LANE

Victoria S t

FIGURE 3.5 Ross and his two dogs, Lil and Bo

11am library for shelter FIGURE 3.11 Activity Timeline for Ross

FIGURE 3.10 Activity Map

12pm use of public amaenities

2pm take dogs for a walk

Louisa S t

LIBRARY

4pm socialise again at the library

Russell S t

Victoria S t

Design For Diversity - Group S2 - Daily Activity - Ross

Sydney R d

Bell St

5pm visit Wesley Mission Victoria in Coburg for dinner 16


MAPPING 04

Design For Diversity - Group S2- 04 Mapping


Design For Diversity - Group S2 - Land Use & Typologies

LAND USE & TYPOLOGIES

PHOTO 4.1 Orthodox Church on Victoria Street

PHOTO 4.2 Two elderly Gentleman enjoying a coffee at one of the eateries

RETAIL SPACE

COMMUNITY COUNCIL FACILITIES

EATERIES

RESIDENTIAL

FIGURE 4.1 Typologies

CHURCHES HEALTHCARE

COMMERCIAL BUSINESS

17


land use & typologies

DISADVANTAGES for those living rough - ross

Design For Diversity - Group S2 - Land Use & Typologies

PHOTO 4.3 Individual living rough carrying all their belongings

Typology Ross likes to take his two dogs for a walk and the only close green space is the oval. This is a disadvantage as there are no intermmediate green spaces. The vast area of car parking provides absolutely no shading, resting area or play area for Ross and his dogs. This could be transformed to include break out areas as well as a place for storage. By being able to store his belongings Ross will be able to eliminate some of the judgement he recieves. The Vic mall strip can become extremely unsafe during the night and Ross can feel threatened due to lack of light and security. shop fronts lack transparency to the street furthering the unsafe feeling as there is no community security.

18

RETAIL SPACE

COMMUNITY COUNCIL FACILITIES

EATERIES

RESIDENTIAL

FIGURE 4.2 Typologies

CHURCHES HEALTHCARE

COMMERCIAL BUSINESS


Design For Diversity - Group S2 - Environment & Ecology

environment & ecology

PHOTO 4.4 Wildlife observed around mall area

TREES PHOTO 4.5 Canopy in Victoria street

WILDLIFE

NOISE

FIGURE 4.3 Environment Mapping

WIND 19


environment & Ecology issues

Based on radiation analysis, temperature of surface in car park and Sydney road is very high in summer. Because they are almost covered by hard material such as concrete. Design For Diversity - Group S2 - Environment & Ecology

Areas with tree canopy generate shading areas for people to stay. The cool area is response to the tree location in previous mapping. Densely populated urban areas including Sydney, Melbourne and Brisbane are baring the brunt of the Urban Heat Island Effect (UHI) across the country and not even a looming winter can stop it. The UHI occurs when natural permeable surfaces including grass, plants or bush land are replaced with concrete, asphalt and infrastructure. To response the Urban Island Effect, it is necessary to change this phenomenon in Sydney road. Because the extremely weather in summer in Mall area, the tree canopy is needed to be improve to keep local people, kids and visitors staying in this area.

HOT 20

PHOTO 4.6 Victoria Street

FIGURE 4.4 Radiation analysis

COOL


road network

BE

LL

VI

E

IN DL

CT OR

IA

L FIE

ST M

ST

AL

UP

L

D

YR

E DN

SY

PEDESTRIAN CROSSING

Design For Diversity - Group S2 - Road Analysis - Road Types

road analysis - road types issues

MAIN ARTERIES SECONDARY ROADS UPFIELD TRAIN CAR PARKS FIGURE 4.5 Roads by type

21


road network

road analysis - road types issues

Design For Diversity - Group S2 - Road Analysis - Road Types

The small number of pedestrian crossings along Sydney Rd mean many people, in particular children, people with disability and the elderly, will need to move a long way to cross the street. BE

LL

VI

E

IN DL

IA

L

IE PF

U

iona

EY

PHOTO 4.7 Parking near Victoria St

DN SY

ST M

AL

L

RD

Analysis: Road types in Coburg Roads around Victoria Street Mall can be split into main arterial roads and secondary roads. PEDESTRIAN CROSSING

The main arteries are Sydney Road and Bell Street, running North-South and EastWest respectively. Both serve as key axes in Melbourne for vehicle commuters.

MAIN ARTERIES SECONDARY ROADS

Secondary roads serve as pathways between Coburg Station, the shopping mall area and the many car parks.

UPFIELD TRAIN CAR PARKS

All roads are burdened by heavy traffic, as car use dominates the area. 22

CT OR

ST

FIGURE 4.6 Roads by type


road network

BE

LL

Design For Diversity - Group S2 - Road Analysis - 2PM Weekend

road analysis - 2pm weekend

ST

VI

CT OR

IA

UIS

M

UN

PHOTO 4.8 Daytime Victoria St Mall carpark

RO

ST M

AL

T AS

LO

ST

L

D

YR

E DN

SY

Analysis: Factors contributing to traffic during peak hour and on weekends •

Location near the corner of two major arteries: Sydney Road and Bell Street.

Proximity to easy access car parking.

More people driving to the station/work during the week.

Proximity to major supermarkets for weekend shopping.

HA

RD

IN

G

ST

FAST MODERATE SLOW

BUSY ZONES

FIGURE 4.7 Typical daytime weekend traffic (based on data from Google https://www.google.com/maps/@-37.7420376,144.9662715,16.78z/data=!5m1!1e1)

23


road network

road analysis - 9pm weekday

Design For Diversity - Group S2 - Road Analysis - 9PM Weekday 24

BE

LL

ST

VI

CT OR

IA

UIS

M

UN

RO

FIGURE 4.8 People who travel to work by car in Coburg (Australian Bureau of Statistics, 2016)

Analysis: Factors contributing to lack of traffic at night •

Lack of night attractions in the area.

Daytime cafes only and very few restaurants.

Proximity to station, park and carparks is convenient but could also be a safety concern at night.

ST M

AL

T AS

LO ST

L

D

YR

E DN

SY

HA

RD

IN

G

ST

FAST MODERATE

FIGURE 4.9 Typical nightime weekday (based on data from Google https://www.google.com/maps/@-37.7420376,144.9662715,16.78z/data=!5m1!1e1)


road network

road analysis - bike routes

BE

LL

ST

VI

CT OR

H AT P E

IA

IK DB

IEL

F UP

Design For Diversity - Group S2 - Road Analysis - Bike Routes

SECURE BIKE PARKING

ST M

AL

Y NE

L

RD

D SY

SAFE BIKE ACCESS UNSAFE BIKE ACCESS FIGURE 4.10 Bike routes

25


road network

road analysis - bike routes issues

SECURE BIKE PARKING

Design For Diversity - Group S2 - Road Analysis - Bike Routes

BE

LL

IKE

B LD

VI

CT OR

TH PA

IA

ST M

AL

FIE

UP

ST

L

PHOTO 4.9 Secure bike storage near Coburg station

D

YR

E DN

SY

Bike access around Victoria St Mall North-South access via the Upfield Bike Path is convenient and allows cyclists to freely move between Coburg and the city.

SAFE BIKE ACCESS

Current bike storage is a great addition to the area to attract people to cycle to the station and to work. East-West bike access in Victoria St Mall and Bell St could be improved via the addition of separated bike paths. This would reduce the contact between cars and cyclists. 26

UNSAFE BIKE ACCESS

•

FIGURE 4.11 Bike routes

Increasing bike access around Victoria St Mall assists shop owners like Daniel by attracting more local visitors as well as reducing traffic in the area.


road network

public transportation

Public transport around the Mall

BE

LL

VI

CT OR

IA

INE

L LD

PHOTO 4.10 Sydney Rd Tram

ST

AL

FIE

UP

ST M

Design For Diversity - Group S2 - Public Transportation

Public transport access around the mall is conventient, allowing North-South and East-West commuting. However, access to the tram and bus stops requires the crossing of busy roads.

L

D

YR

E DN

SY

19 TRAM UPFIELD TRAIN

•

PHOTO 4.11 Coburg Station

Shop owners like Daniel like the diversity of people the public transport brings into the area during the day.

FIGURE 4.12 Transport types

513, 527, 561, 903 BUSES 27


Waterfi

road network road section

Victoria S t

Design For Diversity - Group S2 - Road Section 28

Victoria S t

Louisa S t

section

street shops

han

victoria street shared area

parking area

FIGURE 4.13 Typologies


walkability

CHILDREN 3 - 6 YEARS OLD

0.84 mETRES/S average WALKING speed Amenities around the mall

4 min 6 min

FIGURE 4.14 Walkability Mapping - Children 3-6 Year Old

The primary school will take longer than 10 minutes to reach, and is likely to require the crossing of Bell Street.

8 min 10 min

The location of busy roads is the main obstacle impeding walkability around the mall for children.

FOOD

VICTORIA ST LIBRARY

TRAM STOP

SPORT FOOD

LOUIS A

ST

UPFIELD B

IKE PATH

TRAIN STOP

PLAYGROUND

From the carpark, the tram and train can be reached within 10 minutes.

BUS STOP

SYDNE Y

RD

TRAM STOP

Distance to amenities is short for children aged 3 - 6 years old. Design For Diversity - Group S2 - Walkability

COBURG PRIMARY SCHOOL

BELL ST

SOURCE: http://www.kias.org.uk/wp-content/uploads/2016/02/Walking-speed-children.pdf

29


walkability

ADULTS 40 TO 49 YEARS OLD

1.39 TO 1.43 mETRES/S average WALKING speed Amenities around the mall Distance to amenities is short for adults.

TRAM STOP

8 min

BUS STOP

6 min

IKE PATH

VICTORIA ST

SHOPS

FOOD

LIBRARY

CHURCH

4 min

Most of the shopping area closes at 5pm, meaning at night the number of amenities for all people becomes limited.

SYDNE Y

2 min

TRAIN STOP

RD

SHOPS

TRAM STOP

SPORT FOOD

LOUIS A

ST

UPFIELD B

Design For Diversity - Group S2 - Walkability

BELL ST

From the carpark, the tram and train can be reached within 6 minutes.

30

FIGURE 4.15 Walkability Mapping - Adult 40 to 49 Year Old

SOURCE: https://www.healthline.com/health/exercise-fitness/average-walking-speed#average-speed-by-age


walkability

ELDERLY 70 - 79 YEARS OLD 1.13 mETRES/S average WALKING speed Amenities around the mall

BELL ST

However, due to the traffic, walkability on and around Sydney Rd and Bell St is difficult as crossing side streets and main roads may be intimidating.

TRAM STOP

BUS STOP SHOPS

IKE PATH

FOOD

LIBRARY

CHURCH

RD

Lack of crossings at locations such as the intersection of Louisa St and Victoria St may prevent the elderly or those with limited ability from crossing.

TRAM STOP

SPORT FOOD

LOUIS A

ST

UPFIELD B

VICTORIA ST

SHOPS

SYDNE Y

2 min

TRAIN STOP

4 min

8 min

6 min

Design For Diversity - Group S2 - Walkability

Distance to amenities is short for the elderly.

FIGURE 4.16 Walkability Mapping - Elderly 70 to 79 Year Old

SOURCE: https://www.healthline.com/health/exercise-fitness/average-walking-speed#average-speed-by-age

31


demographic density senior citizens

Senior Citizen Design For Diversity - Group S2 - Demographic Density - Senior Citizens

The dots indicate the footprint of the seniot citizen’s travel route. The red highlighted areas indicate the potential slippery hazard and collision hazard due to lack of pedestrian cross, poorly maintained pedestrian path and poor choice of surface material.

32

FIGURE 4.17 Resident Demographic Density


demographic density

business owner

Business owners spends most of their day in their shop. Daniel is the founder and owner of a Lebanese bakery on Sydney Road, which he has been running for 10 years.

Sydney R d

Bell St

He makes the same commute every day from Fawkner to Coburg using the Upfield line. He then walks from the station to his shop.

Waterfie ld St

He is pleased with the easily accessible public transport. As he makes the same trip through Victoria St Mall and across Sydney Road each day, he would like to see a reduction in car traffic and an increase in foot and bicycle traffic. He believes this would bring more visitors into the area from suburbs such as Brunswick and even the CBD.

Victoria S t

Design For Diversity - Group S2 - Demographic Density - Business Owners

Business Owner - Daniel the grocery shop owner

FIGURE 4.18 Business Owner Demographic Density

Russell S t

Louisa S t

Victoria S t

33


demographic density Visitors

Visitors Visitors enjoy shopping and eating in the mall area because it is the central area of Coburg. They usually drive car to the mall to park their car. The mall is their favorite place to visit in this area.

Bell St

Sydney R d

Design For Diversity - Group S2 - Demographic Density

There are suitable tree canopy in the Victoria street near the cafe. They prefer to stay there in the afternoon to have a cup of coffee or tea.

Waterfie ld St

However, they expect there are more public space and activities around mall area. A lot of festivals happens in Coburg, such as Coburg Night Market, MoreArt and Sydney Road Street Party. If we can host some festival activities around mall area, it will attract more visitors to come to this site.

Victoria S t

34

FIGURE 4.19 Visitors Demographic Density

Russell S t

Louisa S t

Victoria S t

PHOTO 4.12 Sydney Road Street Party


demographic density

children

Based on observation, Children around the site often gather around Victoria Street where they can enjoy casually playing around without having to worry about motor vehicles passing through.

Bell St

Sydney R d

Most of them gather inside the library or even in front of the library but is always accompanied by their parents or guardian.

Waterfie ld St

COLES

Since there is a lack of safe playable area for the children to stay, most parents wouldn’t leave them unattended.

COLES

CAR PARK

Design For Diversity - Group S2 - Demographic Density

Children

CAR PARK DUNNES LANE

Victoria S t

FIGURE 4.20 Children Demographic Density

Louisa S t

LIBRARY

Russell S t

Victoria S t

35


demographic density living rough

Ross and other people living rough Just like Ross, these group of people typically congregates around the library in the mall area. This area provides a safe and sheltered area for them to rest and has basic amenities like toilets for public use.

Bell St

Sydney R d

COLES

The middle table in front of the library provides a physical and emotional barrier between themselves and the other individuals using the space.

Waterfie ld St

Design For Diversity - Group S2 - Demographic Density

Like Ross, they likes the shelter in front of the Library as they are able to socialise with other members of Moreland and it keeps him sheltered from Melbourne’s crazy weather.

AsRoss has two dogs that keep him company, he would really like to see more green space and play space that are animal friendly.

CAR PARK

DUNNES LANE

Victoria S t

36

FIGURE 4.21 - Living Rough Demographic Density

Louisa S t

LIBRARY

Russell S t

Victoria S t

Just like Ross, sometimes these group of people might be tired of carrying around their belongings all the time, it makes them feel asthough people judge them. People living rough would really benefit from having some public storage space.


demographic density

combination

Bell St

Sydney R d

Through our findings we are able to analyse were the residents and users of the space congregate. These hot spots include the Library, Dunnes Lane and the perimeter of shop frontages. Alongside these findings it is important to note that although these spaces may appear densely used, this does not mean that they are used to their full potential. We were also able to conclude that areas such as the carpark, churches and internal mall could be interviened to move the density of people into a positive urban space

Waterfie ld St

COLES

CAR PARK

DUNNES LANE

Victoria S t Victoria S t

SENIOR CITIZENS

Russell S t

Louisa S t

LIBRARY

FIGURE 4.22 Demographic Density - Combination

Design For Diversity - Group S2 - Demographic Density

By combining the demographic density mappings of each persona we are able to get an overview of which urban spaces are having the most interaction with locals and passes through.

BUSINESS OWNERS VISITORS/TOURISTS CHILDREN HOMELESS 37


time-activity diagram sydney road east - weekdays

Design For Diversity - Group S2 - Time-Activity Diagram RETAIL SPACE

HEALTHCARE

EATERIES

RESIDENTIAL

COMMERCIAL BUSINESS

dunnes lane

38

FIGURE 4.23 Time-Activity Diagram

sydney rd


time-activity diagram sydney road west - weekdays

sydney rd

FIGURE 4.24 Time-Activity Diagram

RETAIL SPACE

EATERIES

COMMERCIAL BUSINESS

Design For Diversity - Group S2 - Time-Activity Diagram

victoria street

39


s.w.o.t. analysis 05

Design For Diversity - Group S2- 05 S.W.O.T. Analysis


Design For Diversity - Group S2 - S.W.O.T. Analysis

s.w.o.t. analysis

FIGURE 5.1 S.W.O.T. Analysis

40


s - strength

Design For Diversity - Group S2 - S - Strength

FIGURE 5.2 Strength 41


FIGURE 5.3 Weakness

Russell S t

uisa St

Sydney R d

Design For Diversity - Group S2 - W - Weakness

Waterfie ld St

w - weakness

Bell St

Victoria S t Victoria S t

42


O - Opportunities

Design For Diversity - Group S2 - O - Opportunities

FIGURE 5.4 Opportunities 43


FIGURE 5.5 Threat

Russell S t

isa St

Sydney R d

Design For Diversity - Group S2 - T - Threat

Waterfie ld St

t - threat

Bell St

Victoria S t Victoria S t

44


implications 06

Design For Diversity - Group S2- 06 Implications


case study

Design For Diversity - Group S2 - Case Study - Queen Street, Brisbane

Queen Street, Brisbane

Queen Street The large roof structure over the intersection of two pedestrian streets create a sense of space that naturally attracts visitors to gather below. The central island in the middle of the street provides extra cafe area and seperates the street into left and right sections which helps directs pedestrian flow and alows clear view to the stores

45


case study

A’BECKETT URBAN SQUARE, RMIT UNIVERSITY, PETER ELLIOTT ARCHITECTURE

Design For Diversity - Group S2 - Case Study - A’Beckett Urban Square

A sport and recreational ‘pop up’

46

Situated in what would otherwise be a dark and dead end of the CBD, this temporary urban intervention brought light and play back into the area by encouraging the public to engage actively with the space. Seating, planting and bike parking all contribute to the liveliness of the space.

FIGURES: Ash Keating, ArchitectureAU 2014

https://architectureau.com/articles/abeckett-urban-square/#


case study

Green tram line By grassing over one of its tramlines Bratislava joined the ranks of global eco-friendly cities. In this project, the Bratislava Roof Substratum Intensive was used on top of a Gardening Substratum base. The macadamised surface of the tracks functions as drainage.

Design For Diversity - Group S2 - Case Study - Green Tram Line, Bratislava

GREEN TRAM LINE, BRATISLAVA

Sydeny road in Coburg is almost covered by hard materials and it is very narrow. Thus, it is hard to create landscape along it. However, this precedent in Bratislava is good choice for designers to combine the tram line and landscape, which can create a green corridor along street and response to the Urban Island Effect.

47


case study

a Toddlers playground, Alfortville

Design For Diversity - Group S2 - Case Study - A Toddlers Playgroun d

A Toddlers Playground Landscape Architecture: Espace Libre Location: Alfortville This playground is catered to young children with diverse areas to activate all senses using light, smell, colors and sounds. Utilizing the same concept to transform one of the parking areas of the site will greatly attract more children to come a play without their parents having to worry about their safety. 48


case study

Framlab’s parasitic hexagonal pods to sleep New York’s homeless Architects: Framlab Location: New York, United States Design Year: 2017 Design Construction: Proposed

Design For Diversity - Group S2 - Case Study - Framlab Pods

FRAMLAb PODS, NEW YORK

Framlab developed the “Homed scheme”, which is a cluster of honeycomb-like sleeping pods, in response to the growing number of people sleeping rough in New York City, which has risen by 40 per cent since 2012. Although Coburg may not be as built up as NewYork, the desire for space is ever growing and this vertical structure could be designed as storage pods for those living rough as well as a feature wall to a market or play space. 49


key opportunities areas A recreational pop-up such as the A’Beckett Urban Square could be located on all or part of an existing parking zone. The large amount of car parking creates a bland landscape and encourages car-use. Replacing this with an activity space would encourage visitors and perhaps increase the number of users remaining in the area into the evening, creating a more diverse and safer place. The pink space below shows the possible development site.

As for the precedent about green tram line, it is suitable to be applied on the Sydney road. Because the Sydney road is quite narrow and it is hard to create common landscape along it. This green tram line can effectively combine tram line and grass land.

Waterfie ld St

Design For Diversity - Group S2 - Key Opportunities

Sydney R d

Bell St

The design will focus on spanding the area for pedestrian, resolve safety issues found on the current site, provided shaded acticity and meeting space. The street could be the new face of Coburg

Victoria S t Victoria S t

FIGURE 6.1 Key Opportunities Mapping

To transform one of the parking areas of the site will greatly attract more children to come a play without their parents having to worry about their safety.

Russell S t

50

uisa St

Through analysis and experiential embodiment, it has shown that there is an opportunity to integrate the “living rough� community into the day and night life of the Vic mall site. In taking precedence from the New York pods, the Vic mall site could integrate a similar kind of pod system that could be used to provide the community with public storage. This pod wall could act as a structure to enclose space and encourage market like events. A light aspect could be integrated in this wall to heighten a sense of safety and security at night, this would respond to another concern of the community.


references Australian Bureau of Statistics. (2016). 2016 Census Quick Stats. Retrieved from https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC20592?opendocument Bible.org. (2019, July). Retrieved from https://bible.org/?fbclid=IwAR1Jgttr56113JCn2JhGCr6RsrTxUb3GpyPBF3e6hHMF9ZrhSsxNEtSEX1I Climate Action Moreland: People in Brunswick, Coburg, Fawkner and Glenroy wanting action on climate change. (n.d.). Retrieved from https://climateactionmoreland.org/tag/urban-heat-island/ Cronkleton, E. (2019). What is the Average Walking Speed of an Adult?. Retrieved from https://www.healthline.com/health/exercise-fitness/average-walking-speed Dederichs, A & Lรกrusdรณttir, A. (2010). Evacuation Dynamics of Children. Retrieved from http://www.kias.org.uk/wp-content/uploads/2016/02/Walking-speed-children.pdf Green tramline in Bratislava. (n.d.). Retrieved from https://stresnesubstraty.sk/en/references/tramline-street-zahradnicka Moreland City Council. History of Coburg and Pascoe Vale. Retrieved from https://www.moreland.vic.gov.au/about-us/our-city/local-history/history-coburg-pascoe-vale/ PedestrianCatch. (2019, July). Retrieved from http://www.pedcatch.com/ Project for Public Spaces. (2016). You asked, we answered: 6 examples of what makes a great public space. Retrieved from https://www.pps.org/article/youasked-we-answered-6-examples-of-what-makes-a-great-public-space Shanasy, K. (2017, January 23). A Food Truck Festival at Coburg Velodrome for Australia Day Weekend. Retrieved from https://www.broadsheet.com.au/melbourne/food-and-drink/article/food-truck-festival-coburg-velodrome-australia-day-weekend State Government of Victoria. (2016). 20-Minute Neighbourhood. Retrieved from https://www.planmelbourne.vic.gov.au/current-projects/20-minute-neighbourhoods State Library of Victoria. (2019). Melbourne Cable Trams. Retrieved from https://www.slv.vic.gov.au/contribute-create/vicfix/melbourne-cable-trams Street Directory. (2019, July). Retrieved from https://www.street-directory.com.au/vic/melbourne

Design For Diversity - Group S2- References

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