V O X strength . intentionality . vocal .
2
BRIEF
3
3
Strengths
Weaknesses
- Good quality products - Cheaper than competitor - Innovative - Wide product range and use
WRITE AWAY - Gap in the market to create
- Little brand awareness in market - Little product knowledge - Difficult to describe or put into a product category - No SEO - No strong brand positioning
a product category as well as - To sponsor the education for the less fortunate - Potential to recycle - Expansion into different products
- Flip-chart paper / smart-boards / whiteboards/ ipad's - Not recyclable - Competitor brand branching into the country from overseas - Not relatable or trending in the market
Opportunities
Threats
4
THE BRAND CHALLENGE
Demographics Age: 25 - 45 Gender: Male & Female Income: R20 000 p/m + Status: Employed Educational Level: Matric / Tertiary
7
Secondary research
""
8
"Digital dementia" the idea, coined by a neuroscientist, that constant use of digital technology can result in the deterioration of cognitive abilities such as short-term memory.
6
""
9
"Many of us struggle to switch off and that can create stress, anxiety and conflict," says Dan Lubman, professor of addiction studies at Monash University. Jim Kwik, CEO of Kwik Learning and host of the Kwik Brain podcast “no such thing as a good or bad memory — just a trained memory or an untrained memory.”
6
6 10
Research has shown that a vast exposure to multiple screens have been causing emotional problems in developing youngsters. This is because of increased reliance on electronic technology that has been observed to cause changes in learning and development.
Raising the screen generation 9
9
6
11
Key issues
12
SMART GOALS
13
KEY INSIGHT
"Children are our future, but the well-being of their future is reliant on them not being dependent on technology.�
14
MESSAGE
“Use your whole brain, Visualise a clearer future”
15
Re-writing the future CONCEPT
CO U LO R PA L E T TE
16
WHITE FFFFFF
PEARL RIVER E2E2E2
STEEL 808285
BLACK 231F20
INDIGO BLUE 345D84
O LY M P I C 52A0C9
PRIMARY TYPEFACE
Seingalt Trial
Portland LDO
A BC DE FGHIJK L M NO PQ RST U VWXYZ
A BC DE FGHIJK L M NO PQ RST U VWXYZ
abcdefghijklmnopqrs tuvwxyz
abcdefghijklmnopqrs tuvwxyz
Q UIC KSAND A BC DE FGHIJK L M NO PQ RST U VWXYZ
STATIC
abcdefghijklmnopqrs tuvwxyz
SECONDARY TYPEFACE
17
MOODBOARD
6 18
PRODUCT CATEGORY Our product category is SMART. in fact it’s genius, not only does it describe the product itself to the core, it encompases the entire product value in one word. and through this one word we feel empowered through paper,
19
STATIC . MOBILE . AFFORDABLE . REUSABLE . TACTILE
20
STATIC
BRAND NAME
KIDS
LEARN
SPORT
PRO
stickies TEACH
SCAN
21
1
QR CODE Â Â? Â Â?
1 u s e s o f t h e p ro d u c t f i l m e d o n T h e re a re 10 line.
11
23
28
STATIC KIDS school tour
STATIC KIDS
- Interactive games - Giveaways for children - Static demonstrations
Parents and Teachers - Educational seminar on digital dementia from professional speakers which will be filmed
29