MicroďŹ nance Bank Limited.
STAY AWESOME
After all the hard work creating a cohesive brand identity, we want to make sure that it stays that way when it heads out into the world. Following these guidelines will ensure that the logo is used in a way that upholds the aesthetic standards and keeps your brand looking aesthetic and consistent
CULTURAL CREATIVE
INNOVATIVE SEAMLESS
MOODBOARD
The Inspiration for Ndoro came from its African herigate. Ndoro’s were commonly used for trading during the height of the Great Zimbabwe Empire. Traditional ndoro are worn as a symbol of wealth and authority. The sterling silver Ndoro epitomises elegance.
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Logo 01 - Preferred Logo
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Logo 02
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PRIMARY LOGO
Ndoro’s primary logo is a word mark with a central chararcter icon which can be used independantly, but not replaced with an ‘O’.
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Here are some variations of the Typography with a more modern, sans-serif option (illuding to innovation), as well as a more classic, serif option which emulated class.
SECONDARY LOGO
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the secondary logo options offer a detailed, bold Ndoro composed of many circles as well as a simpliďŹ ed version of the logo above. The logo can be used in a monochromatic setting as well as a colourful setting.
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SECONDARY LOGO The colour palate chosen highlights
The blues can be used as solid, bold
the colours of African Textiles,
colours, but when a gradient is created,
retaining the Zimabwean symbolism
this communicates Ndoro’s value of
of wealth being the colour yellow.
interoperability and a seamless
This colour will be used less frequently
experience using technology.
then the blue tones as it is designed to accentuate the other colours.
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LOGO USAGE
The monochromatic logo will
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be used on bright backgrounds. To ensure legibility always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements
The colourful logo will be used on black or white backgrounds. To ensure legibility always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements
TYPOGRAPHY
Primary Typeface
Big John PRO
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Looks like:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890
This typography is to be used in headings. It is also the font used in the logo. Capital Letters are to be used to ensure consistency.
Secondary Typeface
Avenir Next Looks like:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890
This typography is to be used in paragraphs and smaller headings. It is the ‘body text’ of the brand.