Rise And Grind by hannah pienaar

ISSUE 1

Issue Title all g r i nd. n o bs .

T E M P LAT E BY I S S U U

1 RAG

RAG

G A R About

R ISE

A ND

GRIND

OH, LOOK! I HAVE A WEBSITE WWW.RISEANDGRINDCT.CO.ZA

RAG is a brand for the new

The circles throughout RAG illustrate

generation of over achievers.

evolution - we hold the belief that

RISE AND GRIND wanted an identity

there is always more to be done, a

that was empowering, flexible, and

never ending cycle which welcomes

full of weird surprises.

change and growth.

I created the name for the company

While circles may grow and shrink,

which would appeal to individuals

they are always

whos eyes are not disciplined to

complete, every encounter in life -

praise mediocracy,

intended to shape instead of break.

We are not complacent, we rise up to any occasion, and try our best to conquer.

- Hannah Faye 3 RAG

animation. 46.

branding. 42.

typography. 18.

photoshop. 16.

app. 12.

film. 08.

RAG

RISE AND GRIND

case for her

lekker local

bastille

istd

leolilly

rhino

RAG

Symbols

RAG

Avenir

24pt 30pt

f15d22

68 $&

No Drama Lama So Drama

Reﬁne Reﬁne

12pt 24pt 30pt

0033ff

Hfp Light

Work

Regular

Fun

Bold

Play

D I N

R I S

24 &!

f9bb21

Book Oblique

Fresh Grinds

Big John PRO

D A N

Sjc

more humble than a humble bee

12pt

Maddison Signature

12pt 24pt

Rise And Grind

30pt

ed2637

6 8 $ &

So Drama

Light Oblique

7 RAG

RAG

THE CASE FOR HER FILM

EMOTIONS . Period.

The Case For Her Campaign Summary

OBJECTIVE The campaign aims to remove the stigma from menstruation and encourage conversations that avoid the link to negative emotions and ‘that time of the month’.

INSIGHT Periods are often associated with emotions, typically bad ones. If a women is expressing a certain emotion, the immediate assumption is that, ‘she must be on her period’. If she is emotional in any way, ‘it must be her time of the month’.

CONCEPT Emotions. Period. Encourages all women to embrace their emotions whole-heartedly and unashamedly, bridging the gap of emotional inequality. 8

RISE AND GRIND

9 RAG

RAG

EMOTIONS . Period.

VIEW FILM

Reflection & INSPIRATION

Above: Structure of Interview

Activation. A live activation exposing the truth behind men’s’ views of women’ s’ emotions. We captured a variety of raw reactions from the point of view of both men and women. The reactions revealed the di fferences in per ception of emotions.This demonstrated how women ’s’ emotions are blamed on their hormones. 10

RISE AND GRIND

Filming this campaign, it was important to create a

This film was shot on a 7200 DSLR, using a tripod

space where the interviewee felt comfortable enough

and an 18-55mm lens. Once shot, all footage was

to express their honest opinion. This ensured that the

uploaded to premier pro where the cinematographic

qualitative research which was obtained was accurate

process began. The theme of black and white was

enough to base an insight apon. The insight obtained

chosen due to the neutrailty of monochromatic

was seemed to encapsulate deeply routed truths

themes. This allows the viewer to understand that

experienceced by both men and women, setting up the

this footage is raw, and completely unstaged -

narrative for the creative process.

neutral.

Drawing inspiration from the “Like A Girl” (2014)

From Premier Pro, It was then uploaded to

campaign, “Emotions. Period” was created to reveal

After Effects, and this is where all the subtile and

underlying beliefs about woman and their menstural

annimations explaining the campaign were

cycles. Since the activation was unstaged, there was

added.

little to no planning involved except the questions that were asked and the equipment to be used.

11 RAG

colour

RAG

Scheme

WARMS

COOLS

Process Work

p p A l a c o L r e k k e L type

Face

BC Alphapipe Regular BC Alphapipe Semi-Bold BC Alphapipe Bold

dominique ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Chauncy Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

I N S P I R AT I O N

The layout of this app was inspired by AirBnbâ&#x20AC;&#x2122;s simple user interface, along with the concept of creating more of a rich cultural experience when travelling.

The art direction of lekker local was intended to shine through the interface of this app, ensuring each button, image, text etc allows the user to feel as if they are interacting with an African product. Jabu, the virtual tour guide was created in the form of a notification.

A Simple, self explanatory and transparent experience was the goal when creating the app. I wanted users to feel that they were recieving genuine, authentic reviews and reccomendations. This was achieved by creating personalised experiences as well as including live reviews regarding destinations.

1234567890

lekker local

logo

Design

c o n c e pt : a fu n a n d c u l t u r a l l y r i c h v i r t u a l g u i d e t o fi n d i n g t h e b e s t k e pt s ec r et s o u r S o u t h A fr i c a n c i t i e s h a ve t o of fe r

RISE AND GRIND

Le k k

e r Lo c a

13 RAG

RAG

LEKKER LOCAL APP

Lekker Local can be downloaded from the App Store or from Google Play. The app is downloaded free of charge and only once a subscriber would like to upgrade from a standard subscription onto a premium subscription will the app ask for payment for the upgrade. The app is simple to use with navigation and drop-down bars which aid in working through the app at a steady and productive rate.

Lekker Local offers a fun and comfortable tone to the scene of cultural apps, it shows a light heartedness which in this area we think is needed and allows for the user to freely and comfortably navigate through the app. It is clear with its intention, clean with its design and loyal to its tone.

Reflection Resources:

Personal Reflection

Pre existing UX/UI kits ensured that the layout of the

The journery of creating an app was more of an

user interface remained consistent and proffessional

engaging experience than I intitially imagined.

whilst designing the app on Adobe Photoshop.

Creating such a practical solution which would

As well as these, Udemy providided online turtoring

improve the lives of people with every interaction was

in Adobe XD, which deepened my understanding of

extremely fulfulling and allowed me to engage with the

the programme and its functions.

user experience process on a deeper level

VIEW APP 14

RISE AND GRIND

15 RAG

The following pages display

RAG

BASTILLE

TYPOGRAPHY DES IGN

a combination of typography, photoshop and illustration created for the purpose of printing.

Franschhoek Food&Wine F e s t i v a l 1 3 & 1 4

/ 0 7 / 2 0 1 9

13 & 14 July

poster 01

poster 02

The Bastille Festival posters were

This poster then gave birth to

Adobe Photoshop in order to create the

created using adobe Photoshop and

‘Poster 02’ in which I used a

desired shades of blue, red and white. This

Illustrator.‘Poster 01’ was inspired by the

combination of food photography

unique colour pallette and layout of the

and

The Macaroons were colour graded on

well-known french cuisine consists of three layers, thus it was my first choice to

French flag as it a form of

use in the posters

symbolism for the culture in many ways.

typography to enhance the theme of french food.

- a no-brainer really.

Reflection 16

RISE AND GRIND

& INSPIRATION

17 RAG

IS TD

RAG

Familiar tales like youve never heard before

RISE AND GRIND

The problem The economy - research) When I think of the word lost, little comes to mind which trumps the personal experience of devastating loss which my country has experienced in many forms over the last three decades. Zimbabwe, a country once known as the bread basket of Africa, has become a country which has nothing left to give. Her people have been stripped away from so much more than the rest of the world is led to believe, and yet, they have no way out. Scared with the deep wounds of 37 years of dictatorship, the peaceful people of Zimbabwe have become accustomed to being robbed by those who are supposed to be protecting them, the government. It is difficult to comprehend the extent of the emotional trauma which is the reality of many Zimbabweans. This insight stems from a deep understanding which I have developed from a young age growing up in Zimbabwe, watching the country deteriorate before my eyes. It is a feeling which is difficult to put into words, however the real difficulty is communicating the extent of the loss an individual has experienced to someone who has not been exposed to such a reality. One persons reality is anotherâ&#x20AC;&#x2122;s nightmare, the stark contrast of the two goes deeper than what is shown on the news, and that is what I aim to unpack through my work.

The current economic situation in Zimbabwe is dyer, The inflation rate was recorded at 175.66 percent in June of 2019, and the price of food has increased by 300%. (tradingeconomics, 2019). Althoughx the cost of living has sky rocketed, salaries have not increased, worse yet, they are being paid electronically since the banks are unable to give them cash. The Financial Times explains that government introduced bond notes and electronic money which was initially used at the same value as the US Dollar, although the country did not have enough reserves to back them up, thus, the rate currently sits at 9 bond notes to 1 USD (PILLING, 2019 As the economic system worsens, so does the standard of living. There is a countrywide fuel shortage which results in people queuing in their vehicles for up to three hours before they are able to purchase fuel, which has increased in price by 46% (Aljazeera, 2019). As well as the fuel shortage, ZESA (Zimbabwe Electricity Supply Authority) has implemented severe load shedding due to the mismanagement of the countries power supply, and companies are forced to work through the night in order to prevent bankruptcy (Chihombwe, 2019). In an interview with my mother who is currently in the thick of the power crisis, she explained that we have not had flowing water at our house for two months, and she is forced to wake up at midnight, and work till 3:30 am in order to maintain the household. (Pienaar, 2019)

19 RAG

RAG

IS TD

Concept: Losing Grace.

Structure Structure

I have dedicated two pages to I haveI dedicated one topic, wherein explore two pages to oneways, topic,one wherein I explore this topic in two topic in two ways, one page being thethis humorous rhyme which ispage morebeing of a the humorous

The second font I used is called “Active

rhymepiece, which is more of a fluid communication

Regular”.

fluid communication piece, with no real structural limita-

Grace Mugabe is the wife of former Zimbabwean president Robert Mugabe, and together the ruled the country for 37 years until Mugabe was forced to resign after a military coup in 2017. The concept ‘losing Grace’ has connotative implications, as many of Zimbabwe’s citizens have lost hope in their country, they have been marred with wounds so deep that they feel nothing but bitterness towards their reality and their home country.

Nursery Rhymes Most individuals are able to recall these familiar riddles with fond memories from their childhood, when all seemed well and the world was merely one giant playground. For many, same is still true, the luxuries of life and our own personal bubbles which we find ourselves in so often prevent us from noticing the loss around us, let alone empathizing with those subjected to loss. Through creating a book of Nursery Rhymes, I will tweak each tale, giving it a light hearted African twist, ensuring that the childish nature of nursery rhymes is retained, supported with a truthful reality which is currently being experienced. 20

RISE AND GRIND

with no bearer real structural limitations. The page is the

font. The font communicates a sense of care font. The font communicates a sense of care

The page is the bearer of facts abouttions. the situation,

intention, and I have used it each time I free intention, and Ifree have used it each time I

of facts about and these facts have been laid the situation, andanthese facts have been laid out in more of orderly,

emphasis about a particular messy, unconventionalprimarily and for certainly slightly

a traditional nursery rhyme book. This font is intended to create a nostalgic feeling when

The first font being “Baskerville” isthea reading the nursery rhymes, which maintaining

a childish theme.

typical serif type face which reminded me of

a traditional nursery rhyme book. This font is intended to create a nostalgic feeling when reading the nursery rhymes, maintaining the a childish theme.

I have utilized CAP LOCKS in this font,

crooked. I have utilized CAP LOCKS in this font, primarily for emphasis about a particular

have created.

I have utilized three fonts throughout this book,

typical serif type face which reminded me of

the Zimbabwean situation since it is slightly

Zimbabwean situation. The font resembles messy, unconventional and certainly slightly

the reader to beserious able tomanner. relate This allows

communication piece which I have created.

The first font being “Baskerville” which is a

have altered the nursery rhyme to suit an

have altered the nursery rhyme to suit an Zimbabwean situation. The font resembles

crooked. the Zimbabwean situation since it is slightly

to at least one communication piece which I part of the

I have utilized three fonts throughout this book,

This font is more of a messy, handwritten

in allows more of an orderly, serious manner.out This thepart reader to be able to relate to at least one of the

Typography Typography

The second font I used is called “Active

This font is more of a messy, handwritten Regular”.

abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 “Baskerville”

02 abcdefghijklmn abcdefghijklmn opqrstuvwxyz opqrstuvwxyz ABCDEFGHIJKLMN ABCDEFGHIJK OPQRSTUVWXYZ 1234567890 OPQRSTUVWXY “Active Regular” 1234567890 “Active Regula 03

The third font which used is The third font which I usedIis

abcdefghijklmn abcdefghijklmn

called “Zeitung Mono Pro” called “Zeitung Mono Pro”

This This font font is plain and simple, is plain and simple,

abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 “Baskerville”

opqrstuvwxyz opqrstuvwxyz

easy easy to read, and communicates a to read, and communicates a serious tone through its struc-

serious tone through its struc-

tural format. It is similar to

ABCDEFGHIJKLMN ABCDEFGHIJKLMN

tural format. It is similar to

other types of ‘code’ font, how-

ever, It seems to have less per-

OPQRSTUVWXYZ

ever, It seems to have less per-

sonality, which is why I chose

1234567890

sonality, which is why I chose

it to contrast the characters of

it to contrast the characters of the other two fonts.

1234567890

“Zeitung Mono Pro”

the other two fonts.

Each time “Zeitung Mono Pro” is

OPQRSTUVWXYZ

Each time “Zeitung Mono Pro” is

“Zeitung Mono Pro”

shown, It is in the colour blue,

shown, It is to in enhance the colour which is intended the blue, which is nature intended to enhance the factual of the theme factual nature of the theme lost. lost.

21 RAG

IS TD RAG

s e m y h R y r e s r u h N

1 2 3 4 5 6 7

Once I caught a fish alive. (One-Ten facts)

Humpty Dumpty (Eat-Sum-More Sibanda)

Baa Baa Black Sheep (Zimbabwean Wool Corruption)

The Wheels On The Bus (Zimbabwean Fuel Shortages)

Jack and Jill (Jabu and Joyce) Old McDoland (Mugabeâ&#x20AC;&#x2122;s Farming tactics)

Twinkle Twinkle (Zesa Shortage)

t n u o c c A l a n o s r e P 22

RISE AND GRIND

23 RAG

RAG

IS TD

RISE AND GRIND

25 RAG

RAG

IS TD

RISE AND GRIND

27 RAG

RAG

IS TD

RISE AND GRIND

29 RAG

RAG

IS TD

RISE AND GRIND

31 RAG

RAG

IS TD

RISE AND GRIND

33 RAG

RAG

IS TD

RISE AND GRIND

35 RAG

RAG

IS TD

RISE AND GRIND

37 RAG

RAG

IS TD

RISE AND GRIND

39 RAG

RAG

INSPIRED BY: PICASSO

Reflection & INSPIRATION

This brief is one which I am deeply invested in on a

Growing up, I began to understand that the

PICASSO EMBRACED BOLD LINES,

personal level. It is about a loss which I have

circumstances which I was subjected to are far

experiences personally, molding who I was

from normal, and that my reality was completely

growing up and shaped who I am today. Growing

different from those who lived in different coun-

up in Zimbabwe, I had a wonderful, playful childhood,

tries, and this became far more apparent in the

I was blissfully unaware of the struggles around me,

last five years. I have incorporated personal sto-

and I am thankful to my parents for that as it is only

ries and accounts, as well as statistical facts and

MOULDED MY CHILDHOOD THROUGH

now that I am older that I am able to see that they

figures in order allow the reader to empathies

THIS PROJECT

were struggling long before I was made aware.

slightly as they understand that what they are

COLOURS AND PROMINENT CONTOURS, ELEMENTS WHICH WERE ONCE REGARDED AS CHILDISH. I WAS INSPIRED TO EMBRASE THE ASPECTS WHICH

reading is the truth.

RISE AND GRIND

41 RAG

RAG

LEOLILLY BRANDING 42

RISE AND GRIND

43 RAG

RAG

RISE AND GRIND

45 RAG

RAG

concept for this brief is ‘neutrality in all its forms’.

that ‘all children love to play’, and they should

In order to create a clothing line which blurs rigid

do that whilst they can. The laidback, down to

lines without being loud or making statements,

earth approach to life which the brand

we started with the name:

possesses is enhanced through the moody, shadowed display of its posters and business

The brand name ‘leolilly’ is the harmonious marriage of two names which both hold

cards. Mothers are supported and encouraged by the brand to enjoy their little ones play time

masculine and feminine connotations, yet,

as their bundles of joy will not be so young

when put together the names balance each

forever. I tried to create more purpose and

other out, removing any preconceived ideas.

brand personality through the theme of

The two l’s are combined to form leolilly’s iconic

neutrality, ensuring that every element screams

picture mark which is an equal sign. There are no

a lighthearted, free nature, which is always ready

capital letters in leolilly, as I wanted to maintain

to play. This is a brand for children who are not

the theme of equality through the name, even

fussed by the status quo. They feel no pressure

though it is one name, Leo is equal to Lilly and

to be a certain way. Led by their natural instinct

so they are treated as such. equal sized letters,

to play and limited only by their imaginations,

equal meaning.

There is an army of happy children growing up and they, ready to change the world.

The subtle mid tones which make up the co-

Growing up, I began to understand that the

lour pallet steer clear of any colours which may

circumstances which I was subjected to are far

allude to gender, rather, the selected earthy

from normal, and that my reality was completely

tones boast a relaxed nature as each colour

different from those who lived in different

compliments the other without clashing.

Reflection & INSPIRATION

countries, and this became far more apparent in the last five years. I have incorporated

In order to give the brand more personality, it The brief: The brief required us to create a brand identity for a children’s clothing brand which makes good quality

has been laid out in a way which would

personal stories and accounts, as well as statistical facts and figures in order allow the

appeal to a mother. The packaging and

reader to empathies slightly as they understand

posters are simple, yet they are

that what they are reading is the truth.

straightforward, communicating the message

clothing which could be worn by all children, regardless of their gender. With no specifications other than who the clothing will be made for, we were given free-rein to create a brand, from the heart and purpose, all the way through to the packaging design. The request for a ‘gender neutral’ brand was the starting point for research. In a world full of definitions and guidelines, we wanted to create a brand which is neither here nor there, the furthest thing from black and white, a ‘take what you want from this’ brand. The

RISE AND GRIND

47 RAG

RAG

RHINO ANIMATION

r a W o n Rhi

The recent dramatic decrease in

rhinos over the past 100 years sparked my interest as I learnt that a century ago rhinos were numbered

million

s s e c o r P

(1000000),

but now only 3% (29 031) remain. Of that 3% South Africa hold 2/3rd of the worlds remaining

Each element of the

rhinos. The Kruger National Park

animation

is home to the largest poulation

was

created

Adobe Illustrator before it

of rhinos in the world, however,

was exported to After Affects

three times a day, their home

to be animated. The forensic

reselmbles a war zone.

inspired

theme

highlights

the severity of the nature poaching. I used a neutral colour by

pallete

accompanied

crimson

red,

symbolises

the

blood

research - moodboard script - scamps illustration - sound animation - voice over.

which shed

by rhinos and the urgency of which this issue needs to be addressed

VIEW FILM 48

RISE AND GRIND

49 RAG

Fossil records and cave paintings tell us that rhinos once roamed all over the planet – currently they are found in only two places – Africa and Asia. And all that’s left are scattered populations.A century ago, rhinos were numbered a million, but now only 3% (29 031) remain, Of that 3% South Africa hold 2/3rd of the worlds remaining rhinos These beautiful animals are on the brink of extinction, Every eight hours a rhino is killed. Every single day, 3 rhinos are lost to the demand of their horn. Since 2011 – nearly 7000 in South A frica alone Rhinos cost about $31008, but the set of horns, well - they are worth much

Scamps

RAG

POA : Principle of Animation POA : Frame To Frame

This Script was based off of research where

statistics which were discovered were

cross-refferenced and confirmed by mutiple sources

before finally bing put down onto paper. Intro to rhino population/situation world-

The script

wide. Ranging Opacity for smooth transitions

Frame To Frame animation - clock number to number of rhinos killed daily

determined the

narative of the film and set the

POA : Slow In, Slow Out - dramatic

POA : Frame To Frame

trajectory for

effective story telling.

RISE AND GRIND

Cost of rhino horn on black market number slider animation to show contrast.

Asian demand for rhino horn for medicine frame to frame to highlight how the industry is so interlinked / multidimensional

POA : Exaggeration

POA : Slow Fade Out

wealth growth rate graph

KINETIC TYPOGRAPHY

Vietnam

94 USD/gram

Vietnamese wealth growth rate causing cancer due to polution - cure for cancer - rhino horn.

Conclusion - no reverenece for the beast 51 RAG

RAG

Reflection & INSPIRATION

The brief: We were allowed to select a topic from a couple which had oreviously been given to us, as well as

Thank You for viewing my grind

selecting another which sparked our interest. I chose the latter because I feel that I produce the best work when I feel passionate about the cause. I feel particularly passionate if I know that I am making a positive contibution to the world, thus, choosing to make a film about rhinos was a no-brainer for me. I loved ideating, selecting typography and colours to set the tone before searching for the perfect sound track. Anything to do with film leaves a smile on my face as I am in awe of how one can be moved in so many different types of ways. This rhino animation in particular relied heavily on facts, the statistics speak for themselves and tell the tale which we do not want to believe is a reality - the rhino needs us now more than ever, we are in the midst of a rapid downhill spiral.

all g r in d . n o b s .

53 RAG

RAG

54 all gr in d . n o b s . RISE AND GRIND