Solar Energy Projects Brand Identity by hannah pienaar

Sol

STAY AWESOME After all the hard work creating a cohesive brand identity, we want to make sure that it stays that way when it heads out into the world. Following these guidelines will ensure that the logo is used in a way that upholds the aesthetic standards and keeps your brand looking aesthetic and consistent

SEP

Sol

Solar energy progects E

ar ne

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We are a forward thinking, technologically advanced renewable energy company based in Harare, Zimbabwe. We provide top quality solar services to our clients

What we do in a nutshell

with years of experience under the belt. Our passion

SEP balances the professionalism of a corporate brand

lies withing the provision of power to all, giving a

with the personal touch of and artisanal family run

new meaning to a brighter future, facilitating the corridors of power.

business. You can expect the best of both worlds. We are here to help you invest in your future.

BOLD INNOVATIVE CORPORATE

MOODBOARD This moodboard is an extravagant representation of energy. The emphasis is placed on shapes which represent this energy, from circular shapes resembling the sun, to simple lined drawings rippling throughout the scene as energy would. Both the colours and typography bold without being loud. The colour palette is limited, thus highlighting those existing and accentuating the typography which does all the talking. 03

Primary Typeface This typeface will be used for H1 headings, as it is poweful , boasting monospace/ geometric type features. It is inspired by the aesthetics of robotics and machines - a font for the future of technology

Miratrix Normal

Secondary Front

Abcdef ghijklm nopqrst uvwxyz

123456 7890 !@#& (*)â&#x20AC;&#x2122;.â&#x20AC;?

Miratrix Normal is a geometric typeface in the style of brutalism. It will be used for h2 headings and could replace h1 headings if the designer deems fit. however due to the upper case bold nature, it should be used sparlingly.

Paragraph typography

01/02

‘tertiary’

Courier New Regular Italic Bold ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz 1234567890

02/02 Both of these fonts are classified as the ‘body text’, and can be used interchangeably throughout the branding, this is oweing to the fact that they are both extremely legible, yet unusual fonts to be used in paragraphs, thus making a bold and daring statement.

Montserrat Light

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijkl mnopqrstuvwxyz 1234567890

Brand Colours

Typography colours #ff5f00

Typography colours #191919

#fdb417 #414042

The primary colours shown are shades of blue, grey and yellow. These tones are a combination of bright and dull shades of colours allowing the branding to be toned up down, depending on the occasion.

#263977

The primary colour palette will be used for branding of all types, yet the secondary colour scheme will be used purely for typography when a bold statement is to be made or to create a noticeable contrast.

#0057d7

#00208b

logo design

The picture marks and logo variations shown here were inspired by

various forms of energy. Circular shapes and warped lines dominate the aesthetic playing field as they represent the sun and energy.

These shapes can be used in various forms throughout the branding,

as demonstrated here. Any picture marks are only to be used in conjuction with either the ‘Solar Energy Projects’ logo ( bottom center) or with

the ‘SEP’ abbreviation logo (bottom left + right) in order to facilitate brand recall in the mind of the observer.

Option 02

The thought behind

Picture mark 01

the lightbulb is to

create a picture mark which relates SEP to a familiar sense of

power. This bulb can be outlined, filled

with a background image or a colour. It is both memorable and versitile

r s Sola

ENERGY PROJECTS

e rgy pro

rgy P r

Primary Logo

e rgy pro

Solar SEP en

SEP

rgy P ro

LOGO USAGE

Solar

ENERGY PROJECTS

Minimum Size: 50pt x 66pt

To ensure legibility always keep

a minimum clear space around the logo. This space isolates the mark from any

competing graphic elements. In this case the space around elements, including

the ‘Solar Energy Projects’ typography, should be the size of the ‘O’ in the

picturemark, or the letters ‘ENER’from the

word ‘energy’, reletavie to the size of the artwork.

gy Pr

s Sol

Design ELEMENTS

ar E

01/05

Colour Blocking, exaggerating contrast

02/05

Photography

04/05 Circul ar

rgy P

es in

Ou tl

05/05

bjects d O an

outlines of bold text and â&#x20AC;&#x153;Asterix Signâ&#x20AC;? representing the sun

Lined Drawings reresenting energy for backrounds

pywriting

Brand vision

Brand message

To become the leading

The pioneers of solar,

solar company in Zimbabwe;

known for experience in the

field, superb quality products and competitive pricing.

paving the corridors of power.

TAGLINES The Power and the Glory. Power without the Price. The Power of experience. The corridors of power. Power for Africa. Power to the people. A bright future awaits. Future thinking. never a dull moment. all things bright and powerful. Invest is power.

Stationary mockups

Invoice

Document Cover Page x3

Letterhead & Email Signature 15

Invoice

Use photography in conjuction with

branding to make brand more relatable,

illustrating the balance between corporate

branding and family run business

DOCUMENT COVER PAGE

LETTER TEMPLATES

+263(0)242 882 417 Microcell Enterprises T/A

+263(0)242 882 417 1 6 Ca m pbe l l A v e, Pomona, Harare

M i crocell Enterprises T/A

16 Campbell Ave, Pomona, Harare

C o -Directors: Mr.O.Smyth & Mr.S.Smyth

C o -D i re c t o rs : M r . O .S m yt h & M r.S . Smy t h

M ic r o c el l E n t e rp r is e s T/A

info@solarenergyprojects@gmail.com

16 Campbell Av e , P o m o n a , H a r a r e

ENERGY PROJECTS

info@solarenergyprojects@gmail.com

Solar

ENERGY PROJECTS

Co-Directors: Mr.O.Smyth & Mr.S.Smyth

Solar

+263(0)242 882 417

info@solarenergyprojects@gmail.com

Solar

ENERGY PROJECTS

Microcell Enterprises T/A

16 Campbell Ave, Pomona, Harare

Co-Directors: Mr.O.Smyth & Mr.S.Smyth

+263(0)242 882 417

i n f o @ s o l a r e n e r gyprojects@gmail.com

Microcell Enterprises T/A

Co-Directors: Mr.O.Smyth & Mr.S.Smyth

27 16 Campbell Ave, Pomona, Harare

info@solarenergyprojects@gmail.com +263(0)242 882 417

+263(0)242 882 417 info@solarenergyprojects@gmail.com

16 Campbell Ave, Pomona, Harare

ENERGY PROJECTS

Co-Directors: Mr.O.Smyth & Mr.S.Smyth

Solar

Microcell Enterprises T/A

+263(0)242 882 417 i n f o @ s o l a r e n e r g y p r o j e ct s @ g m a i l . c o m

16 Campbell Ave, Pomona, Harare

ENERGY PROJECTS

Co-Directors: M r . O . S m y t h & M r . S . S m y t h

Microcell Ente r p r i s e s T / A

Solar

ENERGY PROJECTS

Solar

ENERGY PROJECTS To: Jon Doe Position (owner etc)

To: Jon Doe Position (owner etc)

Company 311 Msassa Harare

RE: Lorem ipsum dolor sit amet, consectetuer adipiscing elit

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim

Kind Regards

Sebastion Smyth CEO

M i c r o cell Enterprises T/A

16 C a m p b e l l A v e , P o m o n a , H a r a r e

C o - D i rectors: Mr.O.Smyth & Mr. S . S m y t h

+263(0)242 882 417

info@solarenergyprojects@gmail.com

Microcell Enterprises T/A

16 Campbell Ave, Pomona, Harare

Co-Directors: Mr.O.Smyth & Mr.S.Smyth

+ 2 6 3 (0)242 882 417

i n f o @ s o l a r e n e r g y p r o j e cts@gmail.com

To: Jon Doe Position (owner etc)

Company 311 Msassa Harare

RE: Lorem ipsum dolor sit amet, consectetuer adipiscing elit

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim

Kind Regards

Sebastion Smyth CEO

Microcell E n t e r p r i s e s T / A

1 6 C a mpbell Ave, Pomona, Harare

Co-Direct o r s : M r . O . S m y t h & M r . S . Smyth

+263(0)242 882 417

info@solarenergyprojects@gmail.com

Microcell Enterprises T/A

16 Campbell Ave, Pomona, Harare

Co-Directors: Mr.O.Smyth & Mr.S.Smyth

+ 2 6 3 ( 0 ) 242 882 417

i n f o @ s o l a r e n e r g y p r o j e c t s@gmail.com