Mombe Brand Bible

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mombe


mombe


STAY AWESOME

After all the hard work creating a cohesive brand identity, we want to make sure that it stays that way when it heads out into the world. Following these guidelines will ensure that the logo is used in a way that upholds the aesthetic standards and keeps your brand looking aesthetic and consistent


STRENGTH

TRADITIONAL VALUABLE

COMMUNITY

MOODBOARD

The Inspiration for Mombe came from its African herigate. Mombes hold great significance within the African culture as thet symbolise wealth and trading. Â The Mombe bank will uphold its promise of providing simple, seamless means of trading within local communities. This is a bank for the people.


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Logo 01 - Preffered Logo + variations

Logo 02 - Preferred Logo

PRIMARY LOGO

Mombe’s primary logo is a bull which

Logo 03

has been simpliďŹ ed to focus on its more prominent features. These simple proposals will facilitate recall easily.


mombe

mombe


mombe

mombe


mombe

mombe


o

o

o

o mombe

LOGO USAGE

The logo can be used in monochromatic

the space around elements, including

forms (black or white) as well as the light

the ‘mombe’ typography, the space

blue colour, no other colours are to be

around the logo should be the size of

used. To ensure legibility always keep

the ‘O’ in the word ‘mombe’.

a minimum clear space around the logo. This space isolates the mark from any competing graphic elements. In this case


TYPOGRAPHY

Primary Typeface

All Round Gothic (medium) 02

Looks like:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890 This typography is to be used in headings. It is also the font used in the logo. No capital letters are used in this font. the logo is written in small letters to highlight the inclusive nature of mombe within the community.


Secondary Typeface

Montserrat (light) Looks like:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890

This typography is to be used in paragraphs and smaller headings. It is the ‘body text’ of the brand.


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