ND O R O
STAY AWESOME
After all the hard work creating a cohesive brand identity, we want to make sure that it stays that way when it heads out into the world. Following these guidelines will ensure that the logo is used in a way that upholds the aesthetic standards and keeps your brand looking aesthetic and consistent
PREMIUM CLASSIC
INNOVATIVE
MOODBOARD
The Inspiration for Ndoro gold came from a prestigious, royal theme. The use of dark green throughout the brand symbolises a deep sence of security and power to which elegance is added with the addition of the gold colour which is synonymous with the brand itself. Â This brand is the perfect combination of simplicity and elegance within each element.
L U X U R Y M A I N
B R A N D L O G O
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R O
G
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M
R M I C
I T E D
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N DORO
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F
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N C E
N B A
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Ndoro Gold S E C O N D A R Y
L O G O S
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I T E D M
I T E D
M
I
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K
D
N B A
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F
N C E
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G
R M I C
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R O
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D
R M I C I
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G
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R O
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NDORO
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N C E
N B A
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LOGO USAGE
ND RO
The monochromatic logo will be used on bright backgrounds. To ensure legibility always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements
ND RO
TYPOGRAPHY
Primary Typeface
Big John PRO Looks like:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890
This typography is to be used in headings. It is also the font used in the logo. Capital Letters are to be used to ensure consistency.
Secondary Typeface
Century Gothic Looks like:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890
This typography is to be used in paragraphs and smaller headings. It is the ‘body text’ of the brand. There is a tracking value of ‘544’ to ensure each capital letter has a large amount of space between them.
Headings Typeface
Australia Looks like:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ
This typography is to be used in smaller headings. It is the font which elevates the elegance and premium nature of the brand.
Thank you
Hannah Faye