35 Social Media

Off White uses social media as their source of advertising, with their main sources being Instagram and their website. Their website has an optional newsletter feature which allows direct marketing. Their usage of social media is a genius marketing strategy to target their consumer base, especially using platforms such as Instagram. Shoppers are discovering new products through photographs without even realising whilst socialising on online resources. This shows how Virgil has used his platforms to encourage growth of his business and gain success