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23 Balenciaga
Balenciaga
Balenciaga opened fashion houses in Barcelona and Madrid before moving to Paris in 1937. The house on Avenue Georges V quickly became the city’s most expensive and exclusive couturier. His early training set him apart from other couturiers of the time. He knew his craft inside out and was adept at every stage of the making process, from pattern drafting to cutting, assembling and finishing a garment. For him, the design process started with the fabric rather than with a sketch, “it’s the fabric that decides” he stated, proving that he knew how to exploit materials to the very best effect.
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“Balenciaga alone is a couturier in the truest sense of the word. Only he is capable of cutting material, assembling a creation and sewing it by hand, the others are simply fashion designers.” Coco Chanel
Nowadays, Balenciaga is Off-Whites main competitor although classed as a high-end luxury brand like Off-White, Virgil’s brand has a more exclusive feel surrounding the brand; something which consumers take into consideration when buying high-end items. Virgil’s designs are simplistic yet with an Urban twist and over the recent years the hype of Balenciaga massively increased with its popular stand-out products such as the Triple S trainers and the Tracks. Taking this into consideration this hasn’t affected Off-White as Virgil offers a different experience for his consumers, his products are unique and stand-out to many from the belts to his quotations this has caused OffWhites success to blossom compared to its competitors such as Balenciaga.
