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67 Promotion
Promotion Promotion
ASOS is known for its collaborations between brands as well as introducing new brands to its market. In 2014 ASOS chose to collaborate with McLaren Formal One to promote itself due to its popularity. Along with CoppaFeel, which is one of the UK’s most popular breast cancer awareness charities. They teamed up in 2015, this not only promoted ASOS to increase its success but also boosted and helped support a valuable and important charity. The charity aimed to sell a bra in the UK as a reminder, ASOS helped this to become a reality by adding a bra to every order sold.
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OFF X ASOS 67
Packaging Packaging Packaging
For the packaging of the product I had to look into ways of shipping the product due to the online internet presence in an appropriate yet sustainable manner. Although ASOS still use plastic bags to post their products I don’t believe it’s the most environmentally friendly and sustainable way to do. Due to other brands starting to use cardboard boxes to deliver their clothes I believe this is the most effective way.
The have chosen to use a white cardboard box to deliver the collaboration as it is not only the most sustainable way but also applies to Off-Whites higher end aesthetic. The design with the black. Bold writing is simple yet chic, reflecting upon the brands higher-quality approach.
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F F X A S O S
I created swing tags that would not only fit into the brand collaboration but would also identify it. I decided to keep within the colour scheme of Off-White and ASOS keeping the design simple yet affective. The deigns are made on cardboard is it’s recyclable and a sustainable material something of which both brands highly support and believe in the ethos’ of both the brands.
One of the reasons I decided upon using cardboard for the tags is because ASOS still use plastic packaging to ship their products, so by incorporating the cardboard I believe it will help ASOS to start using cardboard to ship their packages off as opposed to its plastic, so not only would it help build brand sustainability but would also positively impact the environment.
