The Logo

LOGO LOGO

When I was designing my logo I took into consideration the designs from both Off-White and ASOS to make sure it reflected upon the both brands individually, yet brought them together as a collaboration. I brainstormed various ideas all of which fit into the aestethics of both brands.

Both Off-White and ASOS have a vary simple yet effective aesthetic with both brands heavily usuing the colour black on their logos and designs, this is something that stands out to both consumers.

I experimented using various fonts and sizes to see which would look the best and which I could use that were most similar to the brands .

X“OFF-ASOS”

”ASOS”

X

“OFF-ASOS”

Final Design

”ASOS”