33 Sustainability

Virgil has expressed his support for sustainability by collaborating with brands such as Evian. In 2018 Abloh’s collaboration helped oversee his innovation in sustainability, showing his ethical approach in the manufacturing of his clothes., “Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of revolution”. This shows that Virgil used his sustainable beliefs to collaborate with a successful brand, branching outside of the fashion industry to portray his ethical brand beliefs.

As Pyrex vision was reborn into a luxury cut and sew brand called Off White Virgil began to produce more considered designs, no longer using other brands clearing merchandise and materials source. Virgil began making clothes that gave more clothes than criticism. Brand and identity