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73 `Conclusion
Conclusion Conclusion
On reflection, this module has been very beneficial to me as I have learnt and adapted new skills which I believe will help me throughout my time on the course. One thing I have gained from brand development is my knowledge and depth into the different brands and how they focus mainly their consumers to build growth upon their brands.
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My research has sufficiently helped me throughout the brand development as before I knew very little about not only both brands but about how brands market their products to adapt to their consumer base. From my research into both ASOS and Off-White I have learnt a lot about the brands sustainability along with the brand ethos and values, from learning how Off-White creates its products to how ASOS ships its orders out on a global spectrum.
I decided to take Off-White into ASOS as opposed to ASOS into Off-White as I think it will benefit both brands, with ASOS having a lower price point than Off-White selling the collaboration at a cheaper price point will not only target but attract new consumers, by introducing them to the brand. By taking Off-White into ASOS the collaboration will be able to create higher-end items but at much lower prices, something that I have found attracts the ASOS consumer. ASOS’s online presence is another benefit to bringing OffWhite to ASOS as it offers quick delivery at cheap prices along which is something the ASOS consumer looks for.
Releasing limited Off-White x ASOS pieces on to the ASOS website will not only bring in new consumers but will significantly have a global attraction which will introduce Off-White on an international scale due to ASOS global diversity.
Overall, I believe my collaboration would be a great success for both Off-White and the ASOS consumer as it represents both brands and have taken factors from each which I believe would appeal to the different target audiences to bring them together; forming a new community for consumers to shop in. I can safely say I have gained a lot of knowledge for the both brands which I will carry over into my coming years of University and apply my knowledge for future modules.
