Conclusion Conclusion On reflection, this module has been very beneficial to me as I have learnt and adapted new skills which I believe will help me throughout my time on the course. One thing I have gained from brand development is my knowledge and depth into the different brands and how they focus mainly their consumers to build growth upon their brands. My research has sufficiently helped me throughout the brand development as before I knew very little about not only both brands but about how brands market their products to adapt to their consumer base. From my research into both ASOS and Off-White I have learnt a lot about the brands sustainability along with the brand ethos and values, from learning how Off-White creates its products to how ASOS ships its orders out on a global spectrum. I decided to take Off-White into ASOS as opposed to ASOS into Off-White as I think it will benefit both brands, with ASOS having a lower price point than Off-White selling the collaboration at a cheaper price point will not only target but attract new consumers, by introducing them to the brand. By taking Off-White into ASOS the collaboration will be able to create higher-end items but at much lower prices, something that I have found attracts the ASOS consumer. ASOS’s online presence is another benefit to bringing OffWhite to ASOS as it offers quick delivery at cheap prices along which is something the ASOS consumer looks for.
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