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13 Virgil Abloh
Virgil Abloh, the American DJ, Fashion Designer and architect masters graduate born in 1980, founded Off White in 2013. he also has a civil engineering degree from the University of Wisconsin Madison. Before this, Virgil arose into the fashion world at his internship at Fendi in 2009, alongside Kanye West
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Subsequently, he won the British Fashion Urban luxe award and International Designer of the year GQ men of the year award in 2017. Ablohs interests in design and development from his love of Skateboarding he would spray-paint graphic t-shirts and gift them to his friends. These t-shirts had an edgy, industrial vive which you can see he still incorporates into his luxury streetwear brand, OFF-WHITE.
In terms of Off White as a brand, Virgil created his brand on the utopianism of ready-to-wear luxury streetwear products, an unconventional accredit to a more refined brand, yet Virgil provides his consumers with the idea of inclusivity with it being the most popular Italian streetwear luxury fashion house. As the brand has evolved, Virgil’s ideas have erupted with the consumer not just purchasing his items but also deconstructing them layer-by-layer that make up the brand, something Virgil wanted Off White to achieve. (Gordon 2016)
Over the years off white has had massive impact to the fashion industry, especially after only being on the scene for 8 years. From his first collection in 2012, Virgil has since had 40 fashion shows ranging from streetwear to luxury. Due to the mix of both luxury and streetwear Off White has massively taken the fashion world by storm, with its success booming in the recent years.
One of Off Whites values is the sourcing of its products, Virgil having a big focus on the right fabrics being for for purpose, with all of their products being made to a high quality. This falls under being several steps ahead of the curve are just some of the core values of Highs society, which explains how Virgil’s products are produced to a high quality as its not only what’s expected in society these days but is something he values the most.
