LOGO LOGO When I was designing my logo I took into consideration the designs from both Off-White and ASOS to make sure it reflected upon the both brands individually, yet brought them together as a collaboration. I brainstormed various ideas all of which fit into the aestethics of both brands.
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“OFF-ASOS”
”ASOS”
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“OFF-ASOS”
Both Off-White and ASOS have a vary simple yet effective aesthetic with both brands heavily usuing the colour black on their logos and designs, this is something that stands out to both consumers. I experimented using various fonts and sizes to see which would look the best and which I could use that were most similar to the brands .
Final Design ”ASOS”
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