Promotion Promotion ASOS is known for its collaborations between brands as well as introducing new brands to its market. In 2014 ASOS chose to collaborate with McLaren Formal One to promote itself due to its popularity. Along with CoppaFeel, which is one of the UK’s most popular breast cancer awareness charities. They teamed up in 2015, this not only promoted ASOS to increase its success but also boosted and helped support a valuable and important charity. The charity aimed to sell a bra in the UK as a reminder, ASOS helped this to become a reality by adding a bra to every order sold.
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