Harry Ramsdens
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Lisa Collier collaboration
Harry Ramsdens Re-brand
The Brief
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Harry Ramsden’s was established in 1928, and has evolved into an international restaurant chain, with it’s historical routes based in traditional England. This brief allows for a refreshing new brand identity and packaging proposal.
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Lisa Collier collaboration
Harry Ramsdens Re-brand
Research
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Research into the history of Harry Ramsdens was essential in order to fully understand the brand and what it stood for. Also research into the closures of some Harry Ramsden restaurants and customer opinions was invaluable a pin pointing problems such as this makes outcomes for purpose. As part of the design process we also looked at existing branding for Harry Ramsdens. Some of the main issues
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we discovered was the inconsistency through all brand elements, the colour palette and typeface selection. The colour looked garish and dated and there was slight differences in the colours used. These were all problems that we worked on. Lisa Collier collaboration
Harry Ramsdens Re-brand
Visual development
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This brief implemented a design process beginning with the generation of initial ideas and then discussing and developing these in order to take the best elements from each. Development throughout this project focused on refinement and image layering. We developed the pattern visuals from the basic ingredients creating
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various patterns that served different purposes and worked over a range of printed products. The visual progression from a digital style to a hand drawn style reflected our desire to create a brand that had personality and resonate with the audience. Lisa Collier collaboration
Harry Ramsdens Re-brand
The Brief
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The brief required us to re-brand the British fish and chip restaurant chain, Harry Ramsdens. Created in 1928 it is well known throughout the UK. Although they are still relatively well known the brand has documented they are losing business and wants to re-popularise itself through new branding. The brief requires that the re-brand
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makes them relevant again whilst celebrating their heritage and creating a logo that defines their future. The chosen branding should have the ability to work over a large range of products and mediums ensuring that the brand is presented as a well formulated whole. Lisa Collier collaboration
Harry Ramsdens Re-brand
Background
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On 20th December 1928, Harry Ramsden began serving from a small striped wooden hut beside a tram stop in Guiseley, West Yorkshire. His reputation soared as takeaway customers flocked to taste his delicious fish in light, crispy batter and golden hand cut chips. Within three years, Harry opened a sit-down fish and chip ‘palace’ on the same site. Though the oak panelling and grand chandeliers were
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modelled on those of London’s Ritz Hotel, Harry cooked each piece of fresh cod and haddock exactly as he had always done, even when the restaurant served a world record 10,000 portions during a single day in 1952 to celebrate its 25th anniversary. Lisa Collier collaboration
Harry Ramsdens Re-brand
Target Audience
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The target audience are those who enjoy good British food, cooked well, specifically Harry Ramsdens signature dish fish & chips. We were aiming to appeal to an older demographic, those who have had experiences of Harry Ramsdens previously and wish to eat their again yet also a younger generation, as the re-brand also creates the opportunity for those who were not aware of the brand to visit the
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restaurant. While designing we kept this in mind and feel that the aesthetics reflect the key qualities and promises of Harry Ramsdens whilst referencing the traditional to appeal to an older target audience yet looking fresh and modern enough to hold values with the younger target audience. Lisa Collier collaboration
Harry Ramsdens Re-brand
Product range
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As this was a relatively long brief which gave us the opportunity to create a range of products covering all aspects of the restaurant setting showing how the brand would be suitable and effective on different products, sizes and complete ranges. There were no restriction in terms of products so the final outcomes range from the printed menus, the packaging for the meals themselves and necessary branded products such as condiments. The visuals are consistent over all products yet some incorporate splashes of colour from the illustrations creating a succinct yet varying brand application.
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Lisa Collier collaboration
Harry Ramsdens Re-brand
Peronal Contribution
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During this collaborative project myself and Lisa worked highly effectively together. We each learned a lot from the other in terms of not only visuals but also design process and our two opposing work methods worked really well together. My own personal contribution to this brief was mainly focussed on the illustration aspect which I worked on while Lisa produced the logo. Although we worked seperately on individual aspects we continually discussed decisions
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to ensure that we were both happy with what was being produced. And the completed project is one that effectively merges both of our strengths. As there was a large numer of products we each worked on individual designs which were then brought together to cmake a comprehensive range of restraurant ephemera. Lisa Collier collaboration
Harry Ramsdens Re-brand