MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Range of tote bags
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context The hand craft trend has spread to clothing and accessories with more people investing in hand made products.Websites such as Etsy have seen a rise in the number of customers buying products from their shop and it’s a great platform for designers and artists to sell their work. Designer brands seem unattainable to many so I want to incorporate this desire for hand made printed objects, like those on etsy with the high end label designs. Time allocated: 2 weeks
Brief or Tasks Produce and brand a range of 5 screen printed tote bags with an emphasis on hand drawn typography based around the topic of fashion. These should be researched to make sure they are informed and suitable for a female audience. They should be branded with the relevant packaging and tags to create a fully resolved product.
Preparation/Research suggestions Research into similar products on the market. This is necessary in order for my product to stand out from the crowd and have a unique selling point. In order for the design itself to be informed and have a purpose I will have to research into the different fashion labels most popular with my target audience and desireable visual styles to gain inspiration from, similar to the ones I am intending to create.
Evidence – for this project students should submit The range of 5 printed tote bags accompanied with fabric tags, printed labels as well as evidence of feedback gained from placing them on the online shop Etsy.