MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Wedding stationary branding
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context Custom made and personalised wedding invitations have increased in popularity and more and more people are seeking out tailored made invitations as opposed to the mass produced pre-determined digital templates available. In order for any business to be taken seriously a brand must be established and business cards and professional letterheads, recognised logo must be created.
Brief or Tasks As an extension of the invitations created for a client for a previous brief, create the company name, branding and the relevant printed ephemera to accompany this. The branding has to extend to business cards, a website design, letterheads etc in order to create a fully formed company brand. Colourways and secondary logos need to be considered. This is a quick turnaround brief that should be completed within 1 week.
Preparation/Research suggestions Research into existing wedding stationary companies is essential in order to understand current competitors on the market. It will also be beneficial to understand how wedding stationers market themselves and what makes then attractive to the public. It will also be necessary to make sure that the brand itself represents the target audience and type of work being created. In depth consideration into the name must be undertaken as this will help form the successful brand.
Evidence – for this project students should submit The company name as well as the full company branding, colour scheme, primary and secondary logo as well as the printed ephemera and accompanying website. This should be printed and photographed appropriately in order to showcase the work in the best light.