Market Info
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CapitaStar – A Captivating Rewards Programme by CapitaLand CapitaStar presents both retailers and customers with attractive incentives and rewards, offering greater value for money spent at CapitaLand Malls. apitaStar is the Multistore, Multi-mall Cardless Rewards Programme by CapitaLand. With no membership fee, no expiry and no hassle of carrying a physical card, CapitaStar members enjoy benefits on top of any existing rewards and cards programmes when they shop and spend at any participating stores at CapitaLand Malls! All CapitaLand retailers will benefit from joining CapitaStar as their customers will enjoy
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Malaysia Retailer Vol 10 No 1
greater rewards when they shop at their outlets. Members get to earn STAR$® (points) that can be exchanged for cash e-Vouchers (STARVouchers), parking rebates, lucky draw chances, gifts and other rewards. There are tactical reward campaigns from time to time such as double/triple STAR$® campaign and STAMP rewards (digital stamp card) to entice higher spending among members. Retailers are also able to reach out to potential customers by leveraging on CapitaStar’s database
and can provide personalised offers and promotions to members as well as collaborate on special campaigns to drive traffic and sales to their outlets. CapitaStar has recently launched a Refer & Earn campaign to encourage members to refer friends to sign up as members. The membership referral campaign ends on December 31, 2022. For more information, visit https://www.capitastar.com/my/ en.html or email ask_us@capitastar. com.my.
