The World Coming to Us
2015 World Championships Las Vegas September, 2015
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International Broadcast Reach - Television
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Germany
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Canada
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Russia
UK
France
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U.S.
Spain
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China
Iran
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Mexico
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Japan
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India
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Brazil
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Australia
! !!Top Wrestling Countries Papaloukas Foundation
Sponsorship Activation Strategy
Awareness
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• Airport Booth • Street Teams
City
! Event
! Hospitality
Executive Olympic Hospitality
• 2015 Booth in 2014 World Championships and other key events • Video Promo
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• Opening Ceremony - Video (Link to Ancient Olympia… 2016 & 2020) • Interactive Booths • International Sale Zone • FILA House • GALA • Outdoor tours
• Olympic Hospitality • FILA Olympic House
Sponsorship Milestone Exposure Opportunities
Today
Dec 2013
World Cup
March 2014
U.S. World TT
May 2014
World Championships
Sep 2014
NCAA Championships
March 2015
U.S. Nationals Championships
April 2015
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Pre event view ship period
Papaloukas Foundation
Event Day
Olympic Games Rio
Sep 2015
Aug 2016
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Post event view ship period
Airport Activation
24th Most Visited Airport in the World ! Papaloukas Foundation
Direct Sponsorship Benefits Print
TV
Online
All event related materials • Poster • Magazine ad’s • Event materials National & International Exposure • TV spots as part of event advertisement • TV spots between sessions at LIVE Coverage of event
Team USA
Apparel branding • Logo placement on team warm ups
Website • Online ad’s • Special features Venue
Social Media
Webcasts
Hospitality
Facebook page & Twitter • Promo post’s • Youtube Links
Live event coverage • Video ad spots
VIP Room • Executive hospitality • Olympic Games (optional)
Product Engagement • Interactive Booths • Athlete / Fan Involvement
Signage • Banners • Mat Decals • Event print items
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Venue
Papaloukas Foundation
International Digital Reach - Views annually
Germany 16,602
Canada 77,334
Russia 10,636
UK 26,454 France 6,635
U.S. 7,1 Million
Spain 4,234
Plus to the U.S Market
Brazil 4,200
- Webcast: 5,4 Million views a year
Australia 7,453
- Social Media: 61 Million Direct Reach in the US - Mobile: 20,000 Downloads of App - Print: 120,000 Subscribers Ranked 4th of all Olympic Organization in the World (www.sportsfangraph.com)
Have captured target audience attention in the U.S!
Japan 10,101
India 5,601
Mexico 5,340
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China 3,501
Iran 6,401
Opportunity To increase target Audience World Wide
Papaloukas Foundation
Sponsor
2014 - 2016
Implementation
Assets
Long Term Vision
Pre Event:
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International Exposure
Event: Engagement
Digital Avenues: Social Media Website - Olympic Link
Olympic Hospitality: FILA House
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Approach
- Develop: Program to promote partnership - Provide: Activation Avenues: > Event > International Insight > Digital Engagement
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Branding Avenues
Impact
Website 38 Million Pageviews Annually
Deliver Measurable Media Impressions
Facebook 304,000 fans
Increase Product Awareness
Youtube Channel 5,3 viewers Annually
Produce Direct Sales
- Ensure: Dedicated Marketing Team Mobile App 25,000 downloads
TV Media Buy
2014 ### of Impressions
Opportunity 2015 Direct Engagement
2016 Olympic Exposure
Strong
Work
Engage
Olympic Link & National Reach
With Measurable Program
Audience
Olympic Hospitality - Rio 2016 ! • Private transportation for Airport to Hotel Transportation
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VIP Olympic accredited transportation to selected events
Hotel
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Customized Housing or Hotel planning Premium Olympic Locations
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Customized package VIP tickets for all events
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Access to TEAM USA business & hospitality center Where the medal parties take place
! Tickets
USA House
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Managed by Experienced Olympic Staff + Local Liaison
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Plan Customized itinerary prior to the Games One point of constant contact for all services Address 24/7 request Provide unique Olympic moments Access to Olympic Athletes Ability to organize special events
“You can trust USA Wrestling to manage your Olympic Hospitality... I did, and my son and I had a lifetime experience at the 2008 Beijing Olympic Games.
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Doug Kimmelman, Founder, Energy Capital Partners
“Beijing we my first Olympics. I was scared to death about traffic congestions, tickets availability, housing, sightseeing - everything, you name it. But I entrusted everything to USA Wrestling’s development team and had the time of my life. They where sensational not to mention great people.
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David Heleniak, Vice-Chairman, Morgan Stanley
Vancouver 2010 Winter Olympic Games was a very memorable and special experience for my family - USA Wrestling working with USA Hockey made the event spectacular. Our access to special events and location was marginal including having lunch near the women’s team in the Olympic Village and taking pictures with the players and their families at the USA House after their silver medal game. Everyone from logistics, to housing, to every event ticket and meal was taken care for us. I could not imagine going to the Olympics any other way.
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Alan Fournier, Founding Partner, Pennant Capital Management, LLC
We had a fantastic time at the 2012 London Olympic Games. Everything worked out just as we planned. However, that really doesn’t tell the complete story. The reality is that the games is a complicated undertaking with all kinds of unpredictable events and obstacles that come up. USA Wrestling Development Team navigated all of it with incredible grace, patience, and wonderful flexibility and responsiveness. I've come to believe through my business career that the spirit of service cannot be taught. The skill can be but not the heart. Dave Pottruck , Former CEO, Charles Schwab
Donor Engagements Current Major Supporters - Mike Novogratz -
! ! - Art Martori ! ! - Steve Silver !! ! John Bardis ! !
President Fortress Investments
Owner of Sunkist Farms
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Owner of Steve Silver Furniture
- CEO, MedAssets
- Andy Barth - Chairman: Capital Guardian Trust Company & Capital
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- Jamie Dinan - Founder, York Capital Management
- 2 International trips as US Team Ambassador - VIP Olympic Hospitality Program* - 12 Tickets to Major Events - Membership on USA Wrestling Foundation Board - Member, USA Wrestling Freestyle mentors program - World and Olympic Team USA Apparel package - Host USA Wrestling Functions - Host U.S. Olympic Team in your town - $50 - 250K Annual Commitment
! ! - 8 VIP Tickets to Major Events - 1 International trip as US Team Ambassador - Co-Branding Opportunities - Member, USA Wrestling Freestyle mentors program - World and Olympic Team USA Apparel package - Host USA Wrestling Functions - $25 - 50K Annual Commitment
! - 4 VIP Tickets to Major Events - World Team USA Apparel package - Host USA Wrestling Functions
*For contributions over $200K
- $5K - 25K Annual Commitment