The World’s Oldest Sport… Embraces Technology
Acquires HP Servers & Computers across its IT spectrum
2013
2010 2007
2000 2004
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WEBSITE
•
ONLINE EVENT MANAGEMENT SYSTEM
•
VIDEO
•
MOBILE & SOCIAL MEDIA
•
HP
USA Wrestling’s Demographics Across the Board
Adult Demographics Webcast & Youtube 5.4 Million Annually Viewers
Youth Demographics Internet & Social Media 7.1 Million Annually Visits
Wrestling’s Demographic Are Not a Homogeneous Group !
Nn
!
Teen Wrestler “I love wrestling and my club”
16%
30%
“I want an NCAA or Olympic Champion”
!
• Age 13 to 18 • 80% USA Wrestling Membership • 7% video views • 90% Purchase wrestling gear annually • 5 Trips a year on average to wrestling tournaments
Coach
!
• 70% College, 20 Elite National Level • Strong social media engagement • 20% video views • 15 trips a year on average to wrestling tournaments
19%
“Wrestling is part of my life”
20%
Visionaries
!
• Age 55 to 75 • 50% Event Volunteers • 25% Donors • 20% Administrators • 5 % Alumni • 5 Trips a year on average for wrestling business
Parents “My kids is wrestling”
!
• Age 30 to 60 • Engaged with wrestling news • 15% video views • 40% are coaches, 50% are parents • 15 Trips a year on average to wrestling tournaments
“Wrestling beyond a life style”
College & Senior Wrestler
• Age 28 to 50, • 94% Married • Income 45% over $100K • 93% home owners (singe family homes) • 20% social media engagement, 10% mothers • 60% Receive news online and by video views • 30% Did not wrestler as kids
5%
10%
Wrestling Women “I will make a difference”
!
• Average age 15 to 25 • 80% social media engagement, • 15% video views • Highly Motivated • Highly Educated
*Source: thema.com, google analytics - USA Wrestling’s facebook page and Youtude channel analytics
USA Wrestling’s Digital Advantage Website 40 Million Pageviews in 2014
!
Penetration Success Mobile App
Video / Live Events
Internet - themat.com Level
5,3 Million Views is 2014
!
Adult
Constant Content Creation
!
Youth
Mobile 25K Downloads in 2014
Socia Media 315K + Fans in 2014
IT based Initiatives - Impact Relevant Level
Athlete Podcast
Articles
Athlete Videos
Facebook Post
Dedicated Webpage
Twitter Post
Webcast Ad’s
!
Penetration Success
Mobile App
Web Banners Newsletters
Youth
Parent Welcoming Email
Audience
Adult
Facebook Ad’s
Significant Level
Audience
Club Poster Magazine Ad’s
Email Blasts
Scenario Widget
Event Banner Poster
Buck-slips TV Show Ad
Less Significant Level Production Effort
HP IMPACT HP
RESULT
IMPACT 1
1
COMPUTERS
TIME
2
2
ACCESSORIES
IMPROVED
QUALITY
3
3
SERVERS PRODUCTIVITY
The World’s Oldest Sport… Embrace Technology Sports as a means of personal development & social welfare
UPGRADED SERVICES TO MEMBERS
HP IMPACT HP UPGRADE Computers Human Element
! ! Moral !
Accessories
Interaction
Effectiveness
Servers
INCREASE
Membership Growth
News Web Results Speed Video
Live Image Productivity
Social Media
Stories Engagement
Mobile
Membership Services
Work Quality
Immediate Access
IT STRUCTURE Sports as a means of personal development & social welfare
IT Base to Save Olympic Wrestling
Video
Website
Social Media
Promotional Initiatives • Video of Mega events around the world • Video promos of the spot
On Line platform • News • Timeline of Key Events
Energize the Base • Facebook Page • Google Hangouts
IT Base • Speed • Quality
Actions • United Nations • Moved Public Opinion
Changes IOC decision Sports as a means of personal development & social welfare
APPENDIX From Paper To Digital…. 10 Year 5 Milestones
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2000 WEBSITE
•
2004 ONLINE EVENT MANAGEMENT SYSTEM
•
2007 VIDEO
•
2010 MOBILE & SOCIAL MEDIA
Acquires HP Servers & Computers across its IT spectrum
•
2013 HP
International Digital Reach - Views annually
Germany 16,602
Canada 77,334
Russia 10,636
UK 26,454 France 6,635
U.S. 7,1 Million
Spain 4,234
Brazil 4,200 Australia 7,453
120,000 Subscribers
Have captured target audience attention in the U.S!
Japan 10,101
India 5,601
Mexico 5,340
! Plus to the U.S Market !- Webcast: 5,4 Million views a year !- Social Media: 61 Million Direct Reach in the US !- Mobile: 20,000 Downloads of App !- Print:
China 3,501
Iran 6,401
Opportunity To increase target Audience World Wide
Olympic Social Media Status
!
- IOC - London 2012 - USOC
8th Place in the Olympic Movement
NGB’s