USAW IT Story

The World’s Oldest Sport…

Embraces Technology

Acquires HP Servers & Computers across its IT spectrum

2013

2010 2007

2000 2004

•

WEBSITE

•

ONLINE EVENT MANAGEMENT SYSTEM

•

VIDEO

•

MOBILE & SOCIAL MEDIA

•

HP

USA Wrestling’s Demographics

Across the Board

Adult Demographics Webcast & Youtube 5.4 Million Annually Viewers

Youth Demographics Internet & Social Media 7.1 Million Annually Visits

Wrestling’s Demographic Are Not a Homogeneous Group !

Nn

!

Teen Wrestler “I love wrestling and my club”

16%

30%

“I want an NCAA or Olympic Champion”

!

• Age 13 to 18 • 80% USA Wrestling Membership • 7% video views • 90% Purchase wrestling gear annually • 5 Trips a year on average to wrestling tournaments

Coach

!

• 70% College, 20 Elite National Level • Strong social media engagement • 20% video views • 15 trips a year on average to wrestling tournaments

19%

“Wrestling is part of my life”

20%

Visionaries

!

• Age 55 to 75 • 50% Event Volunteers • 25% Donors • 20% Administrators • 5 % Alumni • 5 Trips a year on average for wrestling business

Parents “My kids is wrestling”

!

• Age 30 to 60 • Engaged with wrestling news • 15% video views • 40% are coaches, 50% are parents • 15 Trips a year on average to wrestling tournaments

“Wrestling beyond a life style”

College & Senior Wrestler

• Age 28 to 50, • 94% Married • Income 45% over $100K • 93% home owners (singe family homes) • 20% social media engagement, 10% mothers • 60% Receive news online and by video views • 30% Did not wrestler as kids

5%

10%

Wrestling Women “I will make a difference”

!

• Average age 15 to 25 • 80% social media engagement, • 15% video views • Highly Motivated • Highly Educated

*Source: thema.com, google analytics - USA Wrestling’s facebook page and Youtude channel analytics

USA Wrestling’s Digital Advantage Website

40 Million Pageviews in 2014

!

Penetration

Success Mobile App

Video / Live Events

Internet - themat.com Level

5,3 Million Views is 2014

!

Adult

Constant Content

Creation

!

Youth

Mobile

25K Downloads in 2014

Socia Media

315K + Fans in 2014

IT based Initiatives - Impact Relevant Level

Athlete Podcast

Articles

Athlete Videos

Facebook Post

Dedicated Webpage

Twitter Post

Webcast Ad’s

!

Penetration

Success

Mobile

App

Web

Banners Newsletters

Youth

Parent Welcoming Email

Audience

Adult

Facebook Ad’s

Significant Level

Audience

Club Poster Magazine

Ad’s

Email

Blasts

Scenario Widget

Event Banner Poster

Buck-slips TV Show Ad

Less Significant Level Production Effort

HP IMPACT HP

RESULT

IMPACT 1

1

COMPUTERS

TIME

2

2

ACCESSORIES

IMPROVED

QUALITY

3

3

SERVERS PRODUCTIVITY

The World’s Oldest Sport…

Embrace Technology

Sports as a means of personal development & social welfare

UPGRADED SERVICES TO MEMBERS

HP IMPACT HP UPGRADE Computers

Human Element

! !

Moral !

Accessories

Interaction

Effectiveness

Servers

INCREASE

Membership Growth

News Web Results Speed Video

Live Image Productivity

Social Media

Stories Engagement

Mobile

Membership Services

Work Quality

Immediate Access

IT STRUCTURE Sports as a means of personal development & social welfare

IT Base to Save Olympic Wrestling

Video

Website

Social Media

Promotional Initiatives • Video of Mega events around the world

• Video promos of the spot

On Line platform • News

• Timeline of Key Events

Energize the Base • Facebook Page

• Google Hangouts

IT Base • Speed

• Quality

Actions • United Nations

• Moved Public Opinion

Changes IOC decision Sports as a means of personal development & social welfare

APPENDIX

From Paper To Digital….

10 Year 5 Milestones

•

2000 WEBSITE

•

2004 ONLINE EVENT MANAGEMENT SYSTEM

•

2007 VIDEO

•

2010 MOBILE & SOCIAL MEDIA

Acquires HP Servers & Computers across its IT spectrum

•

2013 HP

International Digital Reach - Views annually

Germany 16,602

Canada 77,334

Russia 10,636

UK 26,454 France 6,635

U.S. 7,1 Million

Spain 4,234

Brazil 4,200 Australia 7,453

120,000 Subscribers

Have captured target audience attention in the U.S!

Japan 10,101

India 5,601

Mexico 5,340

! Plus to the U.S Market !- Webcast: 5,4 Million views a year !- Social Media: 61 Million Direct Reach in the US !- Mobile: 20,000 Downloads of App !- Print:

China 3,501

Iran 6,401

Opportunity To increase target Audience World Wide

Olympic Social Media Status

!

- IOC - London 2012 - USOC

8th Place in the Olympic Movement

NGB’s