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MISSION USA Wrestling aims to help its members achieve their full human and athletic potential by:
• Training elite athletes • Organizing national events • Networking the wrestling community • Educating coaches • Engaging alumni
What we do
HISTORY Wrestling was one of the first core sports in Ancient Olympic Games in 776BC with over 1000 years of history and a core sport of the Modern Olympic Games since 1896 USA Wrestling is the National Governing Body for amateur wrestling in the USA appointed by the United States Olympic Committee in 1984.
MEDAL COUNT 125 Total
50
Olympic
205 Total
35
World Gold
Gold
TODAY Membership
High Schools
200,000 Athletes
6th in participants
26,000 Coaches
275,000 Athletes
2,000 Officials
10,000 Teams
4,000 Clubs 2,000 events
College 8,500 Athletes 100 + Teams
Structure & Impact Market Wrestling Market Size
USA Wrestling Mission
Impact by the Numbers
Value Creation Direct Market Reach in 2014 400,000 Facebook Fans
250,230 Active Athletes
78,000 in 2010
52 Live TV Shows
10,210 high school Clubs
- Train Elite Athletes - Organize Events - Network Community
400 Collegiate Teams
- Educate Coaches & Leaders - Engage Alumni
- 18 Olympians - 63 National Team
20,000 Mobile App Downloads
- 51 State Associations - 1,900 Sanctioned Events - 85,000 Registered Parents
120,000 Magazine
- 225,240 Registered Members
5,4 Million Webcast 9 Million Community
7,1Million Website Visits Annually
5,5 Million in 2008
MAIN EVENTS LA
NYC
LAS VEGAS
WRESTLING IN THE US WA MO
MAINE
ND MI
ID
OR
VT
WI
SD
MI
MASS. NY
WY IOWA
NEVADA
PENN
NE
IN
W.VIRGINIA
UTAH
CO
VI
KN
KE
MI
OK
AR
NC TE
AR
SC
NM
MI
TX
ALASKA
CONN. N. JERSEY
OH
IL
CA
NH
AL
GA
LOUIS
HAWAII FL
WASHINGTON D.C
RI
WRESTLING IN THE WORLD Germany 16,602
Canada 77,334
Russia 10,636
UK 26,454 France 6,635
U.S. 7,1 Million
Spain 4,234
Mexico 5,340
Iran 6,401
China 3,501
Japan 10,101
India 5,601
Brazil 4,200 Australia 7,453
174 Federations
Olympic Trials - Las Vegas 2008
DIGITAL Website
Video / Live Events
10 Million Pageviews in 2013
5,3 Million Views is 2014
Adult
Constant Content Creation
Youth
Mobile 25K Downloads in 2014
Socia Media 400K + Fans in 2014
Elements Content: - News - Interviews - Articles - Special features and more
Marketing Reach: - 120,000 subscribers Circulation - 6 times a year Details - Full Color, 44 Pages Promotional Opportunities - All ad sizes available - Inserts - Editorial support
Case Study, Sports Authority Goal: Reach USA Wrestling membership base cost effectively Cost of Investment: $11,000 Action: Place insert 10x4 with promotional code on October issue Result: Generated $140,000 is sales! with 40% net revenue
DEMOGRAPHICS Adult Demographics Webcast & Youtube 5.4 Million Annually Viewers
10%
28%
10%
17%
15%
20%
25%
35%
10%
7%
Youth Demographics Internet & Social Media 7.1 Million Annually Viewers
MEMBERS PROFILE Teen Wrestler
16%
30%
“I love wrestling and my club”
“I want an NCAA or Olympic Champion”
• Age 13 to 18 • 80% USA Wrestling Membership • 7% video views • 90% Purchase wrestling gear annually • 5 Trips a year on average to wrestling tournaments Coach “Wrestling is part of my life”
• 70% College, 20 Elite National Level • Strong social media engagement • 20% video views • 15 trips a year on average to wrestling tournaments
19%
20%
“Wrestling beyond a life style”
• Age 45 to 65 • 50% Event Volunteers • 25% Donors • 20% Administrators • 5 % Alumni • 5 Trips a year on average for wrestling business
Parents “My kids is wrestling”
• Age 28 to 50, 94% Married • Income 45% over $100K • 93% home owners (singe family homes) • 20% social media engagement, 10% mothers • 60% Receive news online and by video views • 30% Did not wrestler as kids
• Age 30 to 60 • Engaged with wrestling news • 15% video views • 40% are coaches, 50% are parents • 15 Trips a year on average to wrestling tournaments
Visionaries
College & Senior Wrestler
5%
10%
Wrestling Women “I will make a difference”
• Average age 15 to 25 • 80% social media engagement, • 15% video views • Highly Motivated • Highly Educated
*Source: thema.com, google analytics - USA Wrestling’s facebook page and Youtude channel analytics
CORPORATE PARTNERS Partners
Key elements of involvement
• Developed Marketing plan for a National sport grants program (www.responsiblesports.com) • Assess social and economic impact of the program via social media avenues in the U.S. • Planned and Implemented USA Wrestling’s 2008, 2010 & 2012 Olympic Hospitality Program – Including organizational structure, re-design and improvement of fundraising strategies
• National Apparel & shoe partner
– Branded events, Online & print exposure. Plus live webcast and weekly TV exposure (www.asicsamerica.com/products/category.aspx?PARENT_CATEGORY_ID=250001240)
• Supported NYU in understanding the business model implications of providing care for Elite athletes of team USA and set a new strategic direction • Developed and implemented Marketing Strategy for MusclePharm Products – Optimization and transformation of sponsorship services offered
• Developed actions to support its strategic initiatives
– Integrated Promotional services in the U.S., driving economic development
• Developed an Elite Athlete care program and national sport marketing infrastructure in the U.S. – Drive innovative programs in all business areas (www.themat.com/maximizedliving.php)
Experience with more than 20 years in sport sponsorships ROI across all regions
USAW LIST ACTIVATION Print
TV
Online
All event related materials • Poster • Magazine ad’s • Event materials National & International Exposure • TV spots as part of event advertisement • TV spots between sessions at LIVE Coverage of event
Team USA
Apparel branding • Logo placement on team warm ups
Website • Online ad’s • Special features Venue
Social Media
Webcasts
Hospitality
Facebook page & Twitter • Promo post’s • Youtube Links
Live event coverage • Video ad spots
VIP Room • Executive hospitality • Olympic Games (optional)
Product Engagement • Interactive Booths • Athlete / Fan Involvement
Signage • Banners • Mat Decals • Event print items
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Battle on Broadway, USA V.s Russia - May 2011
TV Television coverage has included: US Open, World Team Trials,& Olympic Trials NBCSN annually broadcasts Beat The Streets NYC & Olympic Trials
> In 2014, USA W signed a landmark agreement with Universal Sports Network to‌.. NBC broadcasts wrestling in the Olympic Games
2015 WORLD CHAMPIONSHIPS
OLYMPIC HOSPITALITY Transportation
• •
Private transportation for Airport to Hotel VIP Olympic accredited transportation to selected events
Hotel
• •
Customized Housing or Hotel planning Premium Olympic Locations
Tickets
• •
Customized package VIP tickets for all events
USA House
• •
Access to TEAM USA business & hospitality center Where the medal parties take place
Managed by Experienced Olympic Staff + Local Liaison
• • • • • •
Plan Customized itinerary prior to the Games One point of constant contact for all services Address 24/7 request Provide unique Olympic moments Access to Olympic Athletes Ability to organize special events
“You can trust USA Wrestling to manage your Olympic Hospitality... I did, and my son and I had a lifetime experience at the 2008 Beijing Olympic Games Doug Kimmelman, Founder, Energy Capital Partners “Beijing we my first Olympics. I was scared to death about traffic congestions, tickets availability, housing, sightseeing - everything, you name it. But I entrusted everything to USA Wrestling’s development team and had the time of my life. They where sensational not to mention great people David Hellenic, Vice-Chairman, Morgan Stanley Vancouver 2010 Winter Olympic Games was a very memorable and special experience for my family - USA Wrestling working with USA Hockey made the event spectacular. Our access to special events and location was marginal including having lunch near the women’s team in the Olympic Village and taking pictures with the players and their families at the USA House after their silver medal game. Everyone from logistics, to housing, to every event ticket and meal was taken care for us. I could not imagine going to the Olympics any other way Alan Fournier, Founding Partner, Pennant Capital Management, LLC We had a fantastic time Emily and I had at the Games in the 2012 London Olympic Games. Everything worked out just as we planned. However, that really doesn’t tell the complete story. The reality is that the games is a complicated undertaking with all kinds of unpredictable events and obstacles that come up. USA Wrestling Development Team navigated all of it with incredible grace, patience, and wonderful flexibility and responsiveness. They made us feel like we were the only guests you had even though we knew there were many other guests they were looking after. I want to thank you for such a sense of service. I've come to believe through my business career that the spirit of service cannot be taught. The skill can be but not the heart. Dave Pottruck , Former CEO, Charles Schwab