Cherokees living outside the jurisdiction of Cherokee Nation could buy car tags for the first time ever in 2014. We needed to get the word out. Through direct mail, newspaper ads, a dedicated web site and paid Facebook and PPC ads, we did exactly that.
This campaign led to revenue increasing by US$2.5m in just one year -- a 26% boost. Money raised is given to area schools on Cherokee Nation's annual Public School appreciation day. 16 new schools received a large, much appreciated donation from Cherokee Nation.