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POWERlines

A Hatton-Brown Publication www.poweret.com

Looking Back: Off The Kerf

Hatton-Brown Publishers, Inc. Street Address: 225 Hanrick Street Montgomery, AL 36104-3317 Mailing Address P.O. Box 2268 Montgomery, AL 36102-2268 Tel: (334) 834-1170 Fax: (334) 834-4525

EDITOR’S NOTE: Chain Saw Age’s technical editor Donn Lawty often editorialized on the departmental pages he maintained, such as “Shoptalk,” and “Racer’s Edge.” However, the article below, published in December 1985, was one of two columns he penned for “Off The Kerf,” CSA’s formal editorial page. It reflects Lawty’s appreciation for the past and his philosophy that we should always mix a little fun with the work. Finding it topical even now, it is reprinted as part of our homage to him. For a full look back on his numerous contributions to the magazine and industry, a tribute penned by former CSA Editor Ken Morrison appears on page 8.

Publisher/Adv. Sales Manager David H. Ramsey Chief Operating Officer Dianne C. Sullivan

DONN LAWTY

was barely tall enough to see over the dash, but I can vividly recall storming down Neilton Flats in that awesome machine. At the time, of course, I had no idea what affect that ride would have on me and my future interests. And I don’t imagine that the brilliant engineer/inventor in Wisconsin realized the impact his current project would have on my thinking. As I recall, the time was late 1955. The vehicle was a brand new ‘56 Ford Country Squire wagon. To a youngster of nine or 10, that car was a sight to behold. Bright yellow outside, buckskin vinyl inside all stitched up in a western pattern. My early years were spent in a little place in Washington called Amanda Park. My father was a part-time chain saw dealer and the shop was one step removed from the kitchen. Mom had to wind her way through piles of 5-49s, 3-25s and 4-30s just to find the washing machine. The washer doubled as a workbench and the laundry soap shared shelf space with boxes of spare parts. I never gave much thought to power saws back then, except that they were noisy and smelly and they made it difficult for Mom to do the laundry. But that was before I rode in the neat Ford wagon with the boost gauge. As I was later to learn, the boost gauge measured how much work the supercharger was doing on that 292 T-Bird powered wagon. Decals made no secret of the wagon’s inner workings. “Supercharged by McCulloch,” they proclaimed. And nearby on each fender flew a familiar solitary goose. Upon his arrival, I would take my place in the front seat of that nasty Ford. Off we’d go, going at least “a hunnert,” with my dad riding shotgun and the McCulloch salesman doing the driving. I was in seventh-heaven and never wanted the rides to end. The torque produced by that supercharged V8 could cause blindness. And the sound that emanated from the blower as it reached full boost, was enough to drive you crazy. Those were the good ole days. I often wonder if the progress made by this industry during the last 30 years is really progress. I’m sure there are many who would argue that the current state of business is much better now that it was 30 years ago. I wouldn’t say it’s better—just more complex. The complexity of modern business has taken the fun out of it. To get by, you’ve got to dispense with the frivolities and get down to business. There are books to be kept, money to be borrowed, interest to be paid, accounts to be collected, inventory to be reduced, sales costs to be lowered. Oh sure, a lot of these concerns were present back when. But, there was always time for fun. And sometimes it was the fun that helped promote the business. Remember the McC-blown Ford? What if Bob McCulloch hadn’t developed his centrifugal supercharger, or if McCulloch salesmen didn’t drive blown station wagons? The chain saw industry would probably be the same. But, in looking back, I think it’s safe to say that many of today’s trend-setting innovations can be attributed to the high performance enthusiasts of yesterday. So, let’s not forget our roots. And, let’s make time for a little fun along with business. PET It just may help.

Editor-in-Chief n Rich Donnell Managing Editor n Jessica Johnson Senior Editor n Dan Shell Senior Assoc. Editor n David Abbott Associate Editor n Patrick Dunning Contributing Writers Greg German, Sam Stearns Publisher/Editor Emeritus David (DK) Knight Art Director n Cindy Segrest Ad Prod. Coordinator n Patti Campbell Circulation Director n Rhonda Thomas Marketing/Media n Jacqlyn Kirkland Advertising Sales Southern U.S. Randy Reagor Tel: (904) 393-7968 Fax: (334) 834-4525 E-mail: randy@hattonbrown.com Midwest U.S., Eastern Canada John Simmons Tel: (905) 666-0258 Fax: (905) 666-0778 E-mail: jsimmons@idirect.com Western U.S. & Canada Susan Windham Tel: (334) 834-1170 Fax: (334) 834-4525 Email: windham.susan4@gmail.com Europe & Scandinavia Murray Brett Tel: +34 96 640 4165 +34 96 640 4048 Email: murray.brett@abasol.net Distributor Library Kathy Sternenberg Tel: (251) 928-4962 ksternenberg@bellsouth.net Classified Advertising Bridget DeVane Tel: (334) 699-7837 (800) 669-5613 bdevane7@hotmail.com Reprint Sales Patti Campbell Tel: (800) 669-5613 patti@hattonbrown.com

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Volume 70

Number 3

JUNE 2021

Our 744th Consecutive Issue

Founded in 1952

Renew or subscribe on the web: www.poweret.com

FEATUREstories

8 DONN LAWTY 12 VIRGINIA DEALER 18 SAW SPEC CHARTS 26 SAWS & ACCESSORIES PET Pays Homage

Expands To Second Store You Know You Love ’Em

You Should Be Selling Now

VALUEadded Power Suppliers __________________________ 6 PowerWorks ____________________________ 32 Distributor Library ________________________ 33 PETcetera/Ad Index ______________________ 38 Dealer To Dealer _________________________ 39

COVERphoto June is all about saws—and bars and chains. This issue has over 10 pages with details on the latest models, parts and accessories to fill every customer need from weekend warrior to professional arborist, loggers and more. Coverage begins on Page 18. (Photo by Dan Shell; cover design by Shelley Smith)

12 26

Member Verified Audit Circulation Power Equipment Trade (ISSN 1063-0414) is published 6 times annually (February, April, June, August, October and December) by Hatton-Brown Publishers, Inc., 225 Hanrick St., Montgomery, AL 36104. Subscription Information—PET is sent free to qualifying industry professionals in the U.S. All non-qualified U.S. subscriptions are $55 annually; $65 in Canada; $95 (Airmail) in all other countries (U.S. funds). Single copies, $5 each; special issues, $20 (U.S. funds). Subscription Inquiries—TOLL-FREE 800-669-5613; Fax 888-611-4525. Go to www.poweret.com and click on the subscribe button to subscribe/renew via the web. All advertisements for Power Equipment Trade magazine are accepted and published by Hatton-Brown Publishers, Inc. with the understanding that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/or advertising agency will defend, indemnify and hold Hatton-Brown Publishers, Inc. harmless from and against any loss, expenses, or other liability resulting from any claims or lawsuits for libel violations or right of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or lawsuits that may arise out of publication of such advertisement. Hatton-Brown Publishers, Inc. neither endorses nor makes any representation or guarantee as to the quality of goods and services advertised in Power Equipment Trade. Hatton-Brown Publishers, Inc. reserves the right to reject any advertisement which it deems inappropriate. Copyright ® 2021 All rights reserved. Reproduction in whole or in part without written permission is prohibited. Periodicals postage paid at Montgomery, Ala. and additional mailing offices. Printed in USA. Postmaster: Please send address changes to Power Equipment Trade, P.O. Box 2419, Montgomery, Alabama 36102-2419. Other Hatton-Brown Publications: Timber Harvesting n Southern Loggin’ Times n Timber Processing n Panel World n Wood Bioenergy

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POWERsuppliers EDA Announces New Government Relations VP, General Counsel The Equipment Dealers Assn. (EDA) and its regional affiliate members welcome Joshua (Josh) Evans. He joined EDA on May 1 as Vice President of Government Relations and General Counsel. Evans is an experienced litigator practicing law in southern Illinois since 2014. He also has significant political experience at the state and federal level. A graduate of St. Louis University School of Law and the University of Illinois, Carbondale, Evans will bring significant value to EDA’s members. In his role as Vice President of Government Relations, Evans will track key legislation affecting membership. In addition, he will spend time in Washington, D.C. participating in key coalitions and industry partnerships on EDA’s behalf. In his role as General Counsel, Evans will be the first point of contact for members through EDA’s Legal Resources Hotline. He will connect members with the information and/or legal talent they need to effectively operate their businesses. In addition, Evans will assist in EDA’s forthcoming initiatives to provide members with top-notch regulatory and legislative training programs. Further, he’ll head the Coalition Opposed to Illegal Tampering, providing the equipment and offroad industries with leadership and resources on so-called “Right to Repair” legislation.

Josh Evans

Echo Launches Marketing Program BrandMuscle, an industry leader in integrated local and channel marketing, has announced that it has partnered with Echo Inc. to provide distributors and dealers with the tools needed to execute a modern marketing strategy. Echo will leverage BrandMuscle’s brand management, co-op fund management and digital advertising expertise to

JUNE 2021

achieve consistency across the brand, create customizable assets, manage corporate co-op funds, deploy and measure digital marketing campaigns, and print professional-quality direct mail marketing for Echo distributors to use. This will include a range of traditional and digital tactics, have the ability to measure impact, and scale campaigns across multiple dealer locations. “BrandMuscle provides the holistic marketing approach we need to reach

consumers at the local level,” says Brooks Morrison, Sr. Manager Channel Marketing at Echo. “

GIE+EXPO 2021 Registration Open

Registration is open, and plans are underway for GIE+EXPO to bring the industry back together in person October 20-22, at the Kentucky Exposition Center. Online registration, available at

POWER EQUIPMENT TRADE

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POWERsuppliers gie-expo.com, is only $20 through September 9. As of April 20, 675 companies had already signed on to exhibit at GIE+ EXPO and the co-located Hardscape North America, representing an 18% increase over the same time in 2019. More than 70 are new exhibitors. And, with the Expo Center’s recent renovations to the demo area, exhibitors are looking forward to showcasing their latest innovations outdoors where attendees can test drive equipment. With expanded education on real world topics such as drones, robotics and connectivity, as well as features that put attendees behind the controls, this year’s show will offer a wide range of dynamic opportunities, including a hands-on drone zone (where attendees can fly drones with expert trainers); UTV test track; a remote pilot certification course presented by the Indiana State University Aviation and Unmanned Systems Program; expanded in-tree arborist demonstrations and classroom courses, plus free dealer workshops by Bob Clements International, including a discussion on “Bulletproofing Your Business.” “Despite the pandemic, business never stopped for those who design, install, and maintain living landscapes. While this year’s show will look different, we can’t wait to welcome everyone back to Louisville,” Kris Kiser, managing partner of GIE+EXPO and Outdoor Power Equipment Institute (OPEI) President, comments.

AriensCo Acquires German Manufacturer AriensCo has announced the acquisition of Germany-based AS-Motor, effective May 3, 2021. The move complements AriensCo’s strategic international growth plans. AS-Motor is a third-generation family-run enterprise and has been a quality manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. Headquartered in Buhlertann, southern Germany, AS-Motor products are sold through 300 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world. AriensCo has locations in the United Kingdom and Scandinavia with an 112,000 sq. ft. manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden. Both AS-Motors and AriensCo are experiencing continued high demand and the broadened product portfolio complements both companies’ longrange goals. AriensCo and AS-Motor will leverage the combined European sales and marketing infrastructure to expand the reach of both brands.

Stihl Northwest Expands Operations

Stihl has announced the expansion and relocation of its Stihl Northwest branch operations with the opening of

its new location in Centralia, Wash. The new facility boasts a significant increase in warehouse space, as well as technology upgrades that will enhance the company’s ability to serve the 500+ Stihl dealers in Washington, Oregon, Idaho and Alaska. “We are extremely pleased to celebrate the opening of this new and expanded location,” says Stihl Inc. President Bjoern Fischer. “This 100,000 sq. ft. facility represents our continued investment in the growth of locally owned Stihl dealers and our confidence in the U.S. market.” The new location adds more warehouse space with taller, longer racks and more efficient picking methods to speed up the fulfillment of dealer orders and deliveries. Additionally, separate classroom, workshop and sheltered outdoor training facilities will provide Stihl Northwest the ability to offer dealers enhanced training and technical service capabilities. Located approximately 11 miles from the former facility, Stihl Inc. selected the city of Centralia because of its easy access to Interstate 5 and proximity to primary shipping hubs. “The new facility more than doubles our warehouse square footage and gives us additional space for future growth,” says Casey Kralovetz, director of branch operations at Stihl Northwest. “Stihl dealers are the core of our business and the new location with improved efficiency of our warehouse operations, enables us to deliver products to most of our dealers within 24 to 48 hours.”

POWER EQUIPMENT TRADE

JUNE 2021

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Prolific Tech Editor Donn Lawty Delivered High-Interest Content Donn Lawty, former technical editor at Power Equipment Trade’s precursor, Chain Saw Age, died on March 30 at the family home in Washougal, Wash., after battling cancer. He was 74. BY KEN MORRISON

awty, who served as Chain Saw Age’s (CSA) technical editor from 1981 to 1988, generated a steady stream of technical content that helped give CSA its “must read” status among power equipment dealers during the 1980s. Lawty’s passion for engine technology and high performance was honed at Harbor McCulloch, his family’s busy chain saw dealership in Aberdeen, Wash. He worked there after school and on weekends until high school graduation. He continued his technical pursuits by enlisting in the U.S. Air Force, where he served as an automotive mechanic. Upon his discharge from the Air Force, Lawty returned to Aberdeen and briefly operated his own saw shop. He remained immersed in engine technology as a motorcycle builder and racer, and frequent factory service school attendee. In 1972, Lawty was recruited as a territory sales/service manager for Portland, Ore., distributor Scostco, Inc. In 1977, he moved across town to distributor R.L. Gould & Co. Northwest where he was appointed service manager. In the summer of 1979, while attending a R.L. Gould NW golf tournament, he approached me about adding more technical content to the magazine. I had just taken the reins at CSA and, though somewhat overwhelmed, recognized the value in Lawty’s suggestions. As a former commercial fisherman, I was a seatof-the-pants mechanic. And, even at this 8

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early stage of my career at CSA, I’d realized that our readers were mechanics first, businessmen second. So, I readily agreed to Lawty’s proposal. He didn’t waste any time! His first technical article, which addressed hot-weather saw problems, appeared just a few weeks later in CSA, August 1979. That was followed by the intro-

duction of the monthly “Service Department” feature in September 1979, in which he penned the first of a four-part series on guide bar repair. Before leaving his technical editor post in mid-1988, Lawty would craft another 50 “Service Department” articles. And, he would coordinate another 52 installments written by various industry experts. Throughout the ‘80s, there was a “Service Department” article in every issue. “Service Department” was not the only tech-based addition. Lawty was also instrumental in launching the question/answer column, “Shoptalk,” which also appeared in every issue from February 1981 on. It became the maga-

zine’s most popular feature, where tech questions, industry issues, controversies, and the like were aired. Lawty also created a “Shop Tips” column, where readers could share their time-saving service shortcuts. Another one of Lawty’s popular editorial brainstorms was the “CSA Hot Saw Project.” This step-by-step series, which turned a stock Jonsered 111 into a super-modified, high-performance racing saw, began in October 1981 and ran through August 1983. I still get requests for reprints of this series. By this time, he had left R.L. Gould NW and was operating his own power equipment dealership in southeast Portland. All of his CSA contributions to this point had been done on a part-time basis. In 1985, he came to work at CSA full-time. Lawty was incredibly talented; he was a skilled draftsman and composed most of the technical illustrations for his articles. (There were no computer graphics back then!) He was an excellent carpenter and was well versed in most business practices. There wasn’t much he couldn’t do. One of the most impressive aspects of Lawty’s approach was his emphasis on understanding the principles involved. He insisted that there is no way to execute an efficient diagnosis and repair, without a grasp of the operational theory. He also believed that competitive, high-performance engineering, be it in automobiles or chain saws, was a catalyst for technical innovation that benefitted all. He had a unique ability to express technical topics in an easy-to-understand manner. Lawty’s contributions to our small publishing company and CSA were immeasurable. His help in focusing a significant share of our content on technical topics gave the magazine its incredible audience appeal. As readership and interest grew, so did the magazine. By

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the mid 1980s, it was averaging 56 pages per issue; 12 issues per year. Much of this volume was exclusive content that no other trade magazine could offer. Lawty viewed subjects related to performance enhancements and technical tricks and tips as a fun side of the dealer’s business. He felt it was vital to mix a bit of this fun and humor with the all the serious content that CSA also presented. In mid-1988, after an incredible 10-year association with CSA, Lawty decided to go back into the distribution side of the power equipment industry, joining Sierra Saw Chain’s newly-established Portland branch. He later closed out his power equipment career with a move to Carlton Northwest, the cutting-attachment company’s direct-to-dealer regional sales operation. For reasons his many friends and colleagues never understood, Lawty left the power equipment industry abruptly in the mid-1990s. According to his wife, Joan, he remained very busy in subsequent years, applying his technical skills as a carpenter/ handyman, and builder of custom bicycles, golf clubs, fishing poles and electric guitars. In later years he even used his skills to become an accomplished quilter! Donn Lawty is survived by his wife Joan Lawty, three children, eight grandchildren, and three siblings. Many industry veterans share my view that Lawty left the power equipment trade far too early. Nevertheless, his vast and excellent editorial record in CSA will remain as a testament to his enthusiasm, talent, knowledge and the incredible help he brought to outdoor equipment dealers worldwide. PET Ken Morrison was editor/production manager at Chain Saw Age from 1979 to 1990. He also served as senior editor and technical contributor at Power Equipment Trade from 1991 to 2008.

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Dealership Adds Second Location Father and son provide one-stop convenience for hardware supplies and power equipment products. BY PATRICK DUNNING MECHANICSVILLE, Va. he folks at the two-location Ace Hardware & Equipment in the area surrounding Richmond, Va. identify themselves as a hardware store with an independent power equipment dealership inside. Success as an Elite dealer for Stihl and Cub Cadet products through the years at Ace’s longtime Ashland location, acquired in 2000,

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Mike Traweek, store manager

prompted serious inquiries about if they could replicate their model at a new location. Robert Traweek, 59, owner and general manager, and his son, Mike Traweek, 32, store manager, shopped the area for over two years seeking the ideal size and floor plan to suit their needs before finding the perfect fit 16 miles south of their Ashland location, in Mechanicsville, and jumped on it immediately. “You can duplicate an Ace store,” Robert says. “But can you duplicate an Ace store with a substantial power equipment niche to it? We needed a building that was a certain size and

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“We will support our brands regardless of where it’s bought. It keeps you busy and for the good side of business it helps you earn your customers.” —Mike Traweek and Cub Cadet agreed. “We’re striving to have the same experience at both locations. We went with the same brands which was really important to us before signing anything,” Mike says. “If you can get it at our Ashland store you’ll be able to get it here.”

Product Mix

that became possible in Mechanicsville.” The business’s growth on the power equipment side made it even easier to pull the trigger on a second location that had its soft opening April 1, 2021. He believes, granted through a father’s eyes, his son Mike was the driver behind the expansion. “He’s become somewhat of a player in the power equipment arena.” Robert says. “He’s young, intelligent and customer focused. Mike goes through the lengths to match the customer with the

right product for them. Not just the cheapest or most expensive.” The younger Traweek graduated with an automotive technology degree and turned wrenches for a while before deciding he preferred working with his father. He was power equipment manager at the Ashland branch for 10 years before taking the role of store manager at their new store and says it was pertinent their main brands came alongside them before moving forward with a sister store and thankful Stihl

Ace Hardware & Equipment operates as a Stihl and Cub Cadet dealership with service writers, technicians and parts department. Mike was proud to have 10 Stihl products walk out of their store opening day and says everything Stihl is selling great. “I have a soft spot for Stihl and love that they are a family owned company,” he says. “I train my people heavily on it. It’s a good product and they stand behind it well; I share a lot of the same values they do.” The Mechanicsville shop carries Stihl trimmers from the FS 38 through the FS 131. They also stock the BG 50 handheld blower up to the BR 800 C-E backpack, and saw models from the MSA 120 C-B through the MS 500i. Other Stihl products include hedge

The store keeps shelves well-stocked with support products and other accessories to cater towards its predominately consumer customer base.

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Stihl remains the flagship product line.

trimmers, pressure washers and the MM 56 C-E Yard Boss cultivator that took Mike by surprise with its extreme demand. “This whole year the demand for garden tillers has been incredible. It is a market that was declining for ten years and went tenfold this year,” Mike reports. “Now we can’t get tillers out fast

JUNE 2021

enough. It is incredible how that market has flipped and will be interesting to see if it can stay or will drop back off.” Residential customers make up 93% of sales and several of Cub Cadet’s commercial Pro Z mowers have sold to homeowners utilizing zero-turns for larger property and farms in the nearby Hanover County, Virginia area.

Service Side The building in Mechanicsville has a 40x40 indoor service shop that is almost finished being tooled after experiencing material shortages. The Traweek’s plan is to have it running full speed before the company’s grand opening July 8-10. Mike knows once the shop opens repairs

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The customer base is 93% homeowner.

and routine maintenance will be nonstop; so he feels it is important to have everything in place. Outside will include a 20x50 enclosed space for equipment storage. “The biggest difference between the two stores is we have a very large indoor shop at our Ashland store,” he explains. “Here we have a much smaller indoor space but it’s going to have a secure outdoor area for keeping equipment safe and out of the weather.” Rob Earls will serve as Mechanicsville’s lead technician and previously worked at the Ashland location’s 7,000 sq. ft. building for several years. He holds a Stihl Gold certification as well as Cub Cadet, Kawasaki and Kohler factory certifications. The shop operates on an $80/hour rate, using OEM parts exclusively. To aid the techs in their work, the shop has a Heftee lift and Oregon chain sharpeners. The sell here, service here debate holds no weight at the Mechanicsville location. Mike says big box stores can be frustrating at times, but his team is loyal to its brands. “We will support our brands regardless of where it’s bought,” he declares. “It keeps you busy and for the good side of business it helps you earn your customers.”

Lessons Learned The Traweeks’ biggest takeaway from 2020’s effect on their business was adapting to their circumstances. The father-son pair say sales recovered nicely after understanding manufacturing delays and being able to get outside the formula of a customer walking in, purchasing equipment then leaving. “We went from ‘oh man what are we going to do about sales,’ to ‘oh man we don’t have enough people staffed,’” Mike says. “It was a big mind twist to reset our gears, keep customers happy and going out the door. Keeping the customer happy was the hardest part. Telling them we can get this micro-switch for you but it could be six days or six months.” PET 16

JUNE 2021

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PETJune21SawCharts_cs.qxp_PETJune03SawCharts 6/7/21 2:50 PM Page 18

2021 Chain Saw Specification Charts EDITOR’S NOTE: Information for PET’s Chain Saw Spec Charts has been furnished by appropriate manufacturers and suppliers. Due to metric-to-non-metric and non-metric-to-metric conversions, some measurements may not be exact. Also, weights were requested “dry, engine only,” but some may include cutting attachments. The "—" symbol indicates no reply; it does not necessarily mean the feature is not available. “C” stands for consumer or homeowner, while “P” stands for professional or commerical designations regarding warranty information. Manufacturers’ suggested retail prices are provided for most of the brands listed; however, some prices were withheld 18

JUNE 2021

at the request of the manufacturer. These prices are designed to serve only as a general guide. Prices are shown as of May 20; all specifications are subject to change. We made every effort to make this chart as complete and accurate as possible; however, those companies marked by a “**” notation did not return changes to us by press time. The models listed for them are the most accurate we had on file. Should manufacturers, suppliers, distributors or dealers spot any missteps, please notify Jessica Johnson, Managing Editor, Box 2268, Montgomery, AL 36102-2268/334-834-1170; fax: 334-834-4525; email: jessica@hattonbrown.com. Thanks.

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Echo, echo-usa.com CS-271T

26.9 cc

12 in.

6.6 lbs.

$299.99

5-year C; 1-year P

CS-303T

30.1 cc

12, 14 in.

7.7 lbs.

$369.99 - $379.99

5-year C; 1-year P

CS-355T

35.8 cc

14, 16 in.

8 lbs.

$349.99 - $359.99

5-year C; 1-year P

CS-310

30.5 cc

14, 16 in.

8.8 lbs.

$199.99

5-year C; 1-year P

CS-352

34 cc

14, 16 in.

8.8 lbs.

$229.99

5-year C; 1-year P

CS-361P

35.8 cc

14, 16 in.

8.4 lbs.

$399.99 - $409.99

5-year C; 1-year P

CS-400

40.2 cc

16, 18 in.

10.1 lbs.

$299.99

5-year C; 1-year P

CS-501P

50.2 cc

16, 18, 20 in.

10.4 lbs.

$459.99 - $469.99

5-year C; 1-year P

CS-590

59.8 cc

18, 20, 24 in.

13.2 lbs.

$399.99 - $419.99

5-year C; 1-year P

CS-620P

59.8 cc

18, 20, 24, 27 in.

13.7 lbs.

$549.99 - $569.99

5-year C; 1-year P

CS-620PW

59.8 cc

16, 18, 20, 24, 27 in.

14.1 lbs.

$579.99 - $599.99

5-year C; 1-year P

CS-680

66.8 cc

20, 24, 27 in.

14.6 lbs.

$619.99 - $639.99

5-year C; 1-year P

CS-2511T

25 cc

12, 14 in.

5.2 lbs.

$399.99 - $409.99

5-year C; 1-year P

CS-4510

45 cc

16, 18 in.

11 lbs.

$329.00

5-year C; 1-year P

CS-3510

34.4 cc

16 in.

8.2 lbs.

$259.99

5-year C; 1-year P

CS-2511P

25 cc

12, 14 in.

5.7 lbs.

$399.99 - $409.00

5-year C; 1-year P

CS-7310P

73.5 cc

20, 24, 28, 32 in.

14.9 lbs.

$799.99 - $829.99

5-year C; 1-year P

EFCO, efcopower.com MT 3751

35.2 cc

16 in.

$299.99

5-year C; 2-year P

MT 4110

39.0 cc

16 in.

$329.99

5-year C; 2-year P

MT 4410

42.9 cc

16, 18 in.

$369.99 - $379.99

5-year C; 2-year P

MT 5200

51.7 cc

18, 20 in.

$409.99 - $419.99

5-year C; 2-year P

MT 6510

63.4 cc

20 in.

$649.99

5-year C; 2-year P

MTH 5100

50.9 cc

18 in.

$209.99

2-year C

MTH 5600

54.5 cc

20 in.

$229.99

2-year C

MTT 2500

25.4 cc

12 in.

$379.99

5-year C; 2-year P

MTT 3600

35.4 cc

14 in.

$419.99

5-year C; 2-year P

MTH 4000

38.9 cc

16 in.

$179.99

2-year C

Husqvarna, husqvarna.com/us 240

38.2 cc

16 in.

10.4 lbs.

$249.99

2-year C; 90 days P

440

40.9 cc

18 in.

9.7 lbs.

$329.99

2-year C; 90 days P

450 Rancher

50.2 cc

20 in.

11.2 lbs.

$429.99

2-year C; 90 days P

455 Rancher

55.5 cc

20 in.

13.2 lbs.

$499.99

2-year C; 90 days P

460 Rancher

60.3 cc

20 in.

13.2 lbs.

$569.98

2-year C; 90 days P

555

59.8 cc

18, 20, 24 in.

13.01 lbs.

$699.99

2-year C; 1-year P

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365

70.7 cc

20, 24, 28 in.

14.1 lbs.

$879.99

2-year C; 1-year P

372 XP X-TORQ

70.7 cc

20, 24, 28, 32 in.

14.6 lbs.

$989.99

2-year C; 1-year P

390 XP

88 cc

18, 20, 24, 28, 32, 36 in.

16.1 lbs.

$1,199.99

2-year C; 1-year P

395 XP

94 cc

20, 24, 28, 32, 36 in.

17.4 lbs.

$1,259.99

2-year C; 1-year P

3120 XP

118.8 cc

22.9 lbs.

$1869.99

2-year C; 1-year P

435

40.9 cc

16 in.

9.7 lbs.

$299.99

2-year C; 90 days P

439

35.2

14-16 in.

8.64 lbs.

$389.95

2-year C; 90 days P

120i

40 V

14 in.

6.5 lbs.

$219.99

2-year C; 90 days P

135

40.9 cc

16 in.

9.7 lbs.

$239.99

2-year C; 90 days P

535iXP

40 V

14 in.

5.29 lbs.

$449.99

3-year C; 2-year P

120 Mark II

38.2 cc

16 in.

10.7 lbs.

$229.99

2-year C; 90 days P

130

38 cc

16 in.

10.4 lbs.

$249.99

2-year C; 90 days P

135 Mark II

38 cc

16 in.

10.36 lbs.

$279.99

2-year C; 90 days P

445

50.2 cc

18 in.

11.2 lbs.

$369.99

2-year C; 90 days P

565

70.6 cc

20, 24, 28 in.

14.3 lbs.

$729.99

2-year C; 1-year P

Makita, makitatools.com**

EA6100PR

61 cc

20 in.

13.2 lbs.

$624.95

1-year limited

EA5000PR

50 cc

20 in.

11.9 lbs.

1-year limited

EA4300FR

42.4 cc

18 in.

10.8 lbs.

1-year limited

EA3201SR

32 cc

14 in.

9.4 lbs.

1-year limited

EA5600FR

56 cc

20 in.

12.8 lbs.

1-year limited

5012B

Corded

11 3/4 in.

9.5 lbs.

$229.95

1-year limited

UC3551A

Corded

14 in.

12.1 lbs.

$199.95

1-year limited

UC4051A

Corded

14 in.

12.1 lbs.

1-year limited

XCU02Z

18 V

12 in.

11.2 lbs.

$219.95

1-year limited

XCU01Z

18 V

4.5 in.

3-year limited

XCU03

36 V

14 in.

3-year limited

XCU04

36 V

16 in.

3-year limited

XCU06

18 V

10 in.

3-year limited

XCU07

36 V

14 in.

3-year limited

HCU02C1

36 V

12 in.

10.1 lbs.

1-year limited

EA3200SR

32 cc

9 lbs.

1-year limited

EA3500SR

35 cc

9.7 lbs.

1-year limited

EA5001PR

50 cc

11.9 lbs.

1-year limited

EA7300PR

72.6 cc

14.7 lbs.

1-year limited

EA7301PR

72.6 cc

14.7 lbs.

1-year limited

EA7900PR

78.5 cc

14.7 lbs.

1-year limited

EA7901PR

78.5 cc

14.7 lbs.

1-year limited

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Maruyama, maruyama-us.com** MCV31R

30.1

14 in.

7.3 lbs.

1-year P

MCV31T

30.1

12-14 in.

7.3 lbs.

1-year P

MCV51

18-20 in.

11.2 lbs.

1-year P

Oregon, oregonproducts.com** CS1500

Corded

18 in.

12.6 lbs.

$99.00

2-year limited

CS300

40 V

16 in.

10.2 lbs. w/o battery

$249.00

3-year limited

CS300-E6

40 V

16 in.

12.9 lbs. w/battery

$299.00

3-year limited

CS300-A6

40 V

16 in.

12.9 lbs. w/battery

$369.00

3-year limited

CS300-R7

40 V

16 in.

13 lbs. w/battery

$449.00

3-year limited

Poulan Pro, poulanpro.com** PL3314

33 cc

14 in.

PL914

PL1416

PL3816

38 cc

16 in.

PR4218

42 cc

18in.

PR5020

51 cc

20 in.

2-year

PR4016

40 cc

16 in.

2-year

PRCS16i

58 V

16 in.

RedMax, redmax.com/us G381

40.9 cc

18 in.

9.5 lbs.

$289.99

2-years C; 90 days P

GZ3500T

35.2 cc

16 in.

7.5 lbs.

$369.99

2-years C; 90 days P

GZ500

50.2 cc

18 in.

11.2 lbs.

$359.99

2-years C; 90 days P

GZ550

55.5 cc

20 in.

12.8 lbs.

$479.99

2-years C; 90 days P

GZ360

35.2 cc

16 in.

8.6 lbs.

$409.99

2-years C; 90 days P

GZ4350

43.1 cc

18 in.

9.92 lbs.

$549.99

2-years C; 1 year P

GZ5000

50.1 cc

18 in.

11.02 lbs.

$519.99

2-years C; 1 year P

GZ7100

70.7 cc

28 in.

14.1 lbs.

$849.99

2-years C; 1 year P

GZ9000

88 cc

28 in.

16.1 lbs.

$1,199.99

2-years C; 1 year P

Shindaiwa, shindaiwa-usa.com

305s

30.5 cc

14 in.

8.8 lbs.

$199.99

5-year C; 1-year P

358Ts

35.8 cc

14,16 in.

8.0 lbs.

$349.99 - $359.99

5-year C; 1-year P

402s

40.2 cc

18 in.

10.1 lbs.

$299.99

5-year C; 1-year P

591

59.8 cc

18,20 in.

13.2 lbs.

$399.99

5-year C; 1-year P

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600 sx

59.8 cc

20,24,27 in.

13.7 lbs.

$549.99 - $569.99

5-year C; 1-year P

492

50.2 cc

16, 18, 20 in.

10.4 lbs.

$359.99

5-year C; 1-year P

Snapper, snapper.com** SXDCS82

82 V

18 in.

18 lbs.

$249.00

5-year limited C

1697196

42 V

14 in.

9.5 lbs.

$199.00

MS 151 C-E

23.6 cc

10-12 in.

6.2 lbs.

$559.95 - $569.99

MS 151 T C-E

23.6 cc

10-12 in.

5.7 lbs.

$509.99 - $519.99

MS 170

30.1 cc

12-16 in.

8.6 lbs.

$189.99

MS 171

31.8 cc

12-16 in.

9.5 lbs.

$209.99

MS 180

31.8 cc

12-16 in.

8.6 lbs.

$209.99

MS 180 C-BE

31.8 cc

12-16 in.

9.3 lbs.

$249.99

MS 181 C-BE

31.8 cc

12-16 in.

10.1 lbs.

$289.99

MS 194 C-E

31.8 cc

12-16 in.

7.7 lbs.

$399.99 - $449.99

MS 194 T

31.8 cc

12-16 in.

7.28 lbs.

$349.99 - $399.99

MS 201 C-EM

35.2 cc

12-16 in.

9 lbs.

$729.99 - $779.99

MS 201 T C-M

35.2 cc

12-16 in.

8.16 lbs.

$679.99 - $729.99

MS 211

35.2 cc

18 in.

9.5 lbs.

$289.99

MS 211 C-BE

35.2 cc

18 in.

10.1 lbs.

$329.99

MS 250

45.4 cc

18 in.

10.1 lbs.

$369.99

MS 251 C-BE

45.6 cc

18 in.

11.5 lbs.

$389.99

MS 251 Wood Boss

45.6 cc

18 in.

11 lbs.

$349.99

MS 261

50.2 cc

16-20 in.

10.8 lbs.

$579.99 - $599.99

MS 261 C-M

50.2 cc

16-20 in.

10.8 lbs.

$579.99 - $599.99

MS 271 Farm Boss

50.2 cc

18-20 in.

12.3 lbs.

$409.99 - $419.99

MS 291

55.5 cc

16-20 in.

12.3 lbs.

$459.99 - $469.99

MS 311

59.0 cc

16-20 in.

13.67 lbs.

$509.99 - $539.99

MS 362

59.0 cc

16-25 in.

12.3 lbs.

$759.99 - $789.99

MS 362 C-M

59.0 cc

16-25 in.

12.35 lbs

$759.99 - $819.99

MS 362 R-CM

59.0 cc

16-25 in.

13.2 lbs

$789.99 - $819.99

MS 391

64.1 cc

16-20 in.

13.67 lbs.

$549.99 - $579.99

MS 400 C-M

66.8 cc

16-25 in.

12.8 lbs.

$849.99 - $929.99

MS 461

76.5 cc

16-32 in.

14.6 lbs.

$1,009.99 - $1,039.99

MS 461 R

76.5 cc

16-32 in.

15.7 lbs.

$1,049.99 - $1,079.99

MS 462 C-M

72.2 cc

16-36 in.

13.2 lbs.

$1,109.99 - $1,139.99

MS 462 R C-M

72.2 cc

16-36 in.

13.9 lbs.

$1,149.99 - $1,179.99

Stihl, stihlusa.com

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MS 462 R Rescue

72.2 cc

20 in.

14.3 lbs.

$1,319.99 - $1,519.99

MS 500i

79.2 cc

16-36 in.

13.9 lbs.

$1,289.99 - $1,399.00

MS 500i R

79.2 cc

16-36 in.

14.8 lbs.

$1,329.99 - $1,439.99

MS 661 C-M Magnum

91.1 cc

16-36 in.

16.5 lbs.

$1,259.99 - $1,369.99

MS 661 R-CM Magnum

91.1 cc

16-36 in.

16.8 lbs.

$1,299.99 - $1,409.99

MS 881 Magnum

121.6 cc

21-41 in.

21.8 lbs.

$1,889.99 - $1,929.99

MS 881 R Magnum

121.6 cc

21-41 in.

22 lbs.

$1,929.99 - $1,969.99

MSA 120 C-BQ

36 V

10-12 in.

5.5 lbs. w/o battery

$239.99

8.2 lbs. w/AK 20

$299.99 bundled w/ battery & charger

MSA 140 C-B

36 V

12 in.

5.7 lbs. w/o battery

$269.99

8.6 lbs. w/AK 30

$349.99 bundled w/

battery & charger MSA 160 C-B

36 V

10-12 in.

6.0 lbs. w/o battery

$299.99 - $309.99

$389.99

$329.99 - $349.99

$399.99 - $409.99

8.9 lbs. w/AP 200 MSA 161 T

36 V

12 in.

4.6 lbs. w/o battery 7.5 lbs. w/AP 200

MSA 200 C-B

36 V

10-14 in.

6.4 lbs w/o battery 10.2 w/AP 300

MSE 220 C-B

36 V

14-16 in.

6.4 lbs. w/o battery 11.2 lbs. w/AP 300 S

MSE 141 C

Corded

12 in.

8.8 lbs.

$219.99

MSE 170 C-B

Corded

12-16 in.

8.4 lbs.

$349.99 - $369.99

MSE 210 C-B

Corded

12-16 in.

9.4 lbs.

$449.99 - $469.99

MSE 250 C

Corded

16-20 in.

11.5 lbs.

$549.99 - $569.99

Find a misstep on these charts? Email the editors! jessica@hattonbrown.com 24

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CHAINSAWannual EDITOR’S NOTE: The following has been supplied by each manufacturer; for more information see their advertisement elsewhere in this issue.

ARCHER Archer is a 100% Australian-owned, China-based manufacturing and trading company offering over 10,000 quality parts and accessories for the chain saw and lawn and garden industry. We manufacture saw chain in our modern, state-of-the-art factory, where we have a strict QC program new laboratory that ensures only the highest quality product is manufactured and shipped from our factory. Our factory is ISO endorsed and audited, with selected saw chain UL approved and audited. We pride ourselves on manufacturing high-quality saw chain, supplied to pro replacement markets around the world. Chain manufactured includes a complete line of pro and consumer chain in all pitches and gauges, specialty chains such as ripping, skip sequence and cutterless. We have recently added a new ¼ pitch line of chain to fit the new batterypowered chain saws and pruners. Archer has a complete line of guide bars—consumer, semipro and pro—to complement the saw chain. We also manufacture the industry’s most complete line of sprockets—over 325 different spur and rim drive models. A large line of accessories rounds out the offering to complement the bars and saw chain. Our laboratory and QC programs audit all incoming raw material and the processes to make the parts to assemble our saw chain. This ensures consistent quality and provides our customers with the confidence that they require for dealing with China today. It also enables us to 100% guarantee all products and shipments. Our factory currently sells to over 80 countries with 51 Archer distributors around the world. We have our own in-house packaging department, which allows us to offer all types of packaging including: retail clamshell, pro distributor, private label, bar coding and part numbering catering to all customer requirements. Archer has a large offering of lawn and garden products— including trimmer line, heads, unique brushcutter blades, robotic mower parts and blades, and spare parts for trimmers and brushcutters. We also have many special projects with customers around the world where we use our contacts and Chinese experience to develop products, some in our industry and some in completely different industries. Archer is located in Jinhua, China and invites all interested people to visit our factory and showroom when it becomes possible again. We offer you risk-free business.

ASPEN Aspen Fuels has successfully launched in the U.S. market and is now offering its premixed Aspen 2 (for 2-stroke engines) and Aspen 4 (4-stroke) fuels to professional and resi26

JUNE 2021

dential power equipment operators. Aspen fuels are alkylate-based fuels, which are among the cleanest and most stable gasoline products that can be produced. As clean high-octane gasoline, Aspen provides a much better user-experience, particularly for operators of chain saws and other handheld machines, and extends the life of power equipment. Over 30 years ago, Aspen first developed alkylate fuel in Sweden to benefit forestry workers and improve the conditions for chain saw operators who were suffering from various health problems associated with running pump gasoline. Aspen’s fuels are engineered to be virtually free of the harmful substances that are found in pump gasoline such as sulfur, benzene, toluene and other aromatic hydrocarbons. According to Ulf Augustsson, who works as a Forest Engineer with the Swedish Forest Agency, “You notice the difference immediately using alkylate fuel when operating chain saws without the headaches, and without the gasoline smell. Other than feeling better, you also notice the benefits over time of the fuel quality with your equipment and you can store the product for long periods of time, up to five years. Alkylate-based fuels have become the standard for chain saw instruction and operation here.” Aspen is increasingly becoming the choice for forestry and arborist professionals in the U.S. as well. Aspen 2 is premixed with fully-synthetic biodegradable oil and suitable for engines requiring 40:1 or 50:1 mixes. Aspen fuels offer a cleaner ethanol-free formulation that helps minimize engine corrosion and soot buildup for longer-lasting engines with less maintenance. In the U.S., Aspen Fuels are available to dealers through Oscar Wilson Engine & Parts, Power Equipment Systems, Marr Bros and John E Landis Co. Aspen fuels can be purchased in quarts, 1.3 gal. and larger pails and drums, ideal for shop or professional use.

CANNON BAR Since 1955, Cannon Bar Works has manufactured chain saw guide bars for the worldwide forest industry where only the highest quality bar stands a chance of longevity. Cannon started with one bar— the SuperBar—a chain saw bar truly made for professionals and grew their offerings from there. Cannon now manufactures a wide range of bars, including package cutting bars for

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CHAINSAWannual sawmills, chain saw bars designed for narrow-kerf chain, wood carving, pruning, fire rescue, double-ended bars for chain saw milling, bars for mechanical harvesting, and more. Most recently, Cannon has introduced the Cannon DuraLite SuperBar. The DuraLite SuperBar is made from a virtually completed SuperBar. After the bar has been grooved and the rails have been flame hardened, they eliminate weight by milling out pockets on either side of the SuperBar, leaving a steel core in the center for strength. The center section is then perforated with holes. This method of construction is based on the same principal that one would see in an I-beam. Cannon then uses a special adhesive which not only bonds the steel to two flexible aluminum inserts, one on each side of the bar, but also creates a chemical bond (or weld) between the two inserts. The new DuraLite SuperBar remains ridged, durable and tough, has the same quality characteristics as the traditional SuperBar, but weighs up to 25% less! Every single Cannon bar is individually made by their skilled craftsmen and put through rigorous quality assurance checks prior to packaging. There are no exceptions to their quality standards. In fact, if a bar is not up to standards, it is scrapped. The old adage “You get what you pay for,” certainly pertains to Cannon bars. For good reason, their bars sell for approximately 15% to 30% more than some of the mass-produced bars on the market. Positive feedback from professional loggers using Cannon bars say that they will often get over three times the life out of one compared to a less expensive mass-produced bar. Cannon Bar Works’ objective has always been to provide their customers with the highest quality chain saw bars at the fairest possible price.

ECHO As summer begins to settle in, Echo’s CS-2511P is the must-have chain saw for arborists, farmers/ ranchers, hunters, carvers and homeowners. Known as a saw for all seasons, the CS-2511P weighs only 5.7 lbs. (without bar and chain). It’s the lightest gas-powered rear-handle chain saw in the world with the most power in its class. Echo’s CS2511P is ideal for climbing, working in a bucket truck, pruning, or brush clearing. It’s available with either a 12 in. or 14 in. bar length. Main features of the CS-2511P include: Light weight Compact body, for easy maneuverability Highest power to weight ratio in its class Spring-assist starter that reduces starting effort G-Force Engine Air Pre-Cleaner for longer air filter life Two-piece mesh air filter is easy to clean Adjustable clutch-driven oiler reduces oil usage MSRP for the 12 in. is $399.99 and 14 in. is $409.99 All Echo chain saws come with an unmatched industry warranty that includes a one-year commercial warranty and a fiveyear consumer warranty.

HUSQVARNA If you’re an arborist or logger, you know that your job is all about experience. The distance between real professionals and the pretenders is as wide as an old oak tree. You’ve got a lot of hard-won knowledge, and you need cutting equipment that’s ready to work as hard and as smart as you. Husqvarna has you covered. Husqvarna’s professional and XP chain saws offer: Extreme power from X-Torq engines and gas-equivalent brushless motors Comfortable designs with LowVib anti-vibration technology Industry leading power-to-weight ratios The Planet’s Most Trusted There’s a reason why Husqvarna’s commercial chain saws are some of the best-known, most trusted saws on the planet. Whether you’re harvesting timber in the backcountry or pruning a tree in the suburbs, you need a dependable workmate that starts quickly and cuts efficiently until the job is finished. And that’s what you can expect from a Husqvarna. Tested Under Extreme Conditions All Husqvarna chain saws undergo intensive testing, both in laboratories and out in the field. They’re exposed to hundreds of hours of extreme runtime under pressure, in both the heat and the cold, as well as a variety of rugged conditions. Each new innovation is designed to maximize your performance as a professional, no matter where you take your chainsaw. Real Professional Support If you ever do need support, Husqvarna has your back there as well. As a 330 year-old brand known around the world for customer-focused innovation, Husqvarna represents premium quality and total satisfaction. You can rest easy knowing that your professional or XP chain saw comes backed by a: One-year professional warranty “Crown Commitment” seven-day money-back guarantee Coast-to-coast network of certified Husqvarna dealers available for ordering parts or providing knowledgeable service and repairs Bottom line: Experience matters in the tree industry, and you worked hard to gain yours. So shouldn’t your next chain saw come from an experienced company? You don’t need a television commercial or some sponsored air show to tell you what works. You need real results, no compromise. And that’s what Husqvarna is ready to deliver.

KNK POWER KNK Power Mfg. Co., Ltd. has launched a new product: A lithium battery brushless motor chain saw. Powered by a onebattery-fits-all-system, the battery pack is 21 V with 2.0 Ah, 4.0 Ah, or 5.0 Ah capacity, and is compatible with a Makita POWER EQUIPMENT TRADE

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CHAINSAWannual ROTARY

battery—tested and safe for air and sea cargo transport. The battery charger has UL and European GS certification. The pruner saw from KNK Power has two types of lubrication: An economic option, which has to be lubricated manually, while the professional option has an oil pump auto lubrication, just like a gasoline powered chain saw. Available in bar lengths of 4 in., 6 in. and 7 in.; saw chain sizes in ¼ in. and 0.043 in. ga. mico-picco type. A extra extension pole is available for transforming the handheld pruner saw into a long pole pruner. Sister company KNK Prosafe offers a complete range of personal protection equipment for chain saw users—from helmets, face shields, earmuffs, anti-cut sawproof gloves, anti-cut chaps and other anti-cut clothing in three different protection categories, 20m/s, 24m/s, 28m/s.

JUNE 2021

A complete line of Copperhead chain saw bars and chain, plus a variety of repair parts and accessories are available from Rotary. Among the new items are professional grade chain, recoil starters, bumper links, pro sprocket bars and various multi-part assortments containing carburetors, intake gaskets, filters, standard and metric bolts, bar stud nuts and chain links. Thousands of other professional grade Copperhead chain saw items are available including plain straps and presets plus low profile, semi-chisel, full chisel and skip tooth chain in cut loops or 25 ft. and 100 ft. reels. Rotary also carries a variety of tri-link saw chain featuring titanium-coated full chisel cutters that saw up to 20% faster than semi-chisel chain. Engineered for powerful performance, Copperhead saw bars are highlighted in a special section of Rotary’s 2021 Master Parts Catalog, along with a chain crossover comparison chart and a chain scale chart. Other featured items include chain saw filters, springs, carburetion overhaul kits, piston and cylinder assemblies, crankshafts, pole saw bars, repair tools, chain breakers, spur sprockets, fuel filters, starter parts and bar scabbards in various sizes.

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CHAINSAWannual In addition to the Master Parts Catalog, Rotary has an exclusive Copperhead Chain Saw Catalog that features popular saw bars and chain, plus repair parts, tools and accessories. It’s free for servicing dealers and distributors.

STIHL Recognized by Popular Mechanics as a 2021 Tool of the Year award winner, the Stihl MSA 220 C-B chain saw is a great addition to the Stihl line. With reliable performance delivered from Stihl battery power, the MSA 220 is the most powerful battery-powered chain saw in the Stihl lineup. Capable of felling and limbing, this saw is also the first Stihl battery chain saw with a 16 in. bar. Its durable construction and reliable performance make it a powerful addition to the professional arsenal.

SUNBELT OUTDOOR PRODUCTS Sunbelt Outdoor Products has been committed to being your first choice for quality power equipment parts and accessories for over 60 years. With over 66,000 parts and

growing, we are confident that we will have the parts in stock that you need to keep your customers running. One area we have put a lot of focus on is the forestry industry. Over the years we have developed a full line of Timber Ridge forestry products, and have recently upgraded the quality of this line and introduced Timber Ridge Platinum. Timber Ridge Platinum is broadly available for most outdoor equipment brands used in today’s market. Timber Ridge Platinum bars and chains are manufactured to provide you with the outdoor equipment standard for durability and performance while also meeting ANSI safety standards. With our Timber Ridge Platinum line-up we offer guide bars, chain, bar & chain combos, bar mounts, sprockets, rims, clutch drums, files, safety clothing and many more accessories to give you exactly what you need to get the job done.

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CHAINSAWannual VP RACING FUELS Dealers from coast to coast are benefiting from selling VP Racing Fuels 4-cycle and 2-cycle pre-mixed Small Engine fuels, additives and accessory products and creating satisfied customers in their own markets and across America. Marty McClung, owner of Western Mower & Engine just north of San Diego, says he finds out if the customer is a very occasional equipment user who most likely needs a pre-mixed fuel, or a customer who may go through a gallon of gas every two months and could use a fuel stabilizer product. “It’s a real easy approach,” McClung says: “What kind of equipment user are you?” The dealer says he also has pro customers, tree care, landscaping and construction workers who see using VP Racing Fuels products as an investment in zero fuel hassles and better engine performance. They say the cost of the fuel is nothing compared to the issues of bad fuel —many times the commercial guys buy fuel in 54 gal. drums. Across the country, in Little League-crazed Williamsport, Pa., Brian Heltman of Dave’s Repair, Service & Sales says the dealership and VP Racing Fuels are supporting the community as the current sole local source of zero ethanol fuel. The dealership moves thousands a month in VP Racing Fuels 2-cycle

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pre-mix and 4-cycle fuel products. “We sell it as a solution,” says Heltman, who uses VP Racing Fuels fuel in his own equipment. “I’m a firm believer in the product.” VP Racing Fuels offers 2-cycle ethanol free small engine fuels in 40:1, 50:1 and multi-mix blends, plus a 97 Octane ProMax 50:1 premix specifically for pro chainsaws and cutoff saws or anyone who wants the best performing, cleanest burning 2 cycle fuel. Also, VP offers premium ethanol free 4-cycle fuel for mowers, generators and more. These fuels are virtually smoke-free, substantially reduce carbon deposits and meet or exceed JASO FD, ISO-EGD and API TC standards and all OEM specifications. VP Racing Fuels also offers fuel stabilizers, 2-cycle, crankcase and bar and chain oil for all power equipment needs. From one end of the U.S. to the other, customers demand both 2- and 4-cycle small engine fuel solutions, and dealers carrying VP Racing Fuels products are providing profitable answers and building a loyal customer base for their businesses with VP expanding line of quality products and 46 year history in specialty fuels.

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Increasing Offline Local Sales With Free Online Tools Understanding all of the ways customers are trying to find your dealership, products and services will provide results and help lead to more sales. BY JACQLYN KIRKLAND

ou might think of Google as just a search engine that displays the top 10 results. But if your dealership wants to drive local search traffic to an offline local business, you should take a closer look at what Google has to offer. According to Google, keyword searches for the phrase “local businesses” have grown by more than 80% year over year, including searches like “local businesses near me” and “support local businesses.” The COVID-19 pandemic has made buying local even more important and customers recognize that neighborhood businesses have struggled during the past year. This, in effect, has resulted in a shift from big-box stores to small businesses. “Shop local” has become more than just a slogan; it’s now a symbol of solidarity in the COVID-19 marketplace. Google Search is not the only free tool that you should utilize. Google’s parent company also owns YouTube, Google Maps and Google Images, all of which can be resources to help your dealership be more visible online for free.

YouTube YouTube was not always thought of as a way to drive local business sales. But that has changed since Google acquired

the video-sharing platform in 2006. Since then, YouTube has grown to become one of the world’s largest search engines, second only in size to Google. Since Google now includes YouTube videos in search results, the platform presents your dealership with a massive opportunity to reach more people. Short videos about your business can provide useful information for searchers who need to know more about your dealership or a specific product. According to data, 45% of viewers say they watch product demos on YouTube before buying.

Google Maps Just like YouTube, Google Maps is another place people are increasingly turning to in order to find local businesses. This trend highlights the importance of claiming your dealership’s free Google My Business account, which in turn enables you to monitor your Google Map listing and update contact information, business hours and location. Google My Business provides yet another platform to post information about your dealership, demo videos, images of new products and interact with customers.

Google My Business Taking advantage of the free website builder connected to your Google My Business account will also help your dealership stand out in related local searches. You should think of Google Maps as another search engine, just as important as Google itself.

Google Images Another key component to drive more offline sales is Google Images. Businesses that add images to their Google My Business account receive 42% more requests for directions to their location on Google Maps.

High-quality, engaging images help brand a business and make it easier to remember. Scientific research shows that an image can influence a person’s emotions in a positive manner, which enhances the marketing message. The right photo of your dealership could make all the difference. People often use Google to search for written content, but they also look for visual content through Google Images. Before you upload an image to your website or Google My Business account you need to optimize your images. Just like with the text version of Google Search, images are ranked based on image search engine optimization (SEO). Here are three basic steps to optimizing images: Edit your image file names to reflect the content. For example, if your image shows the Rotary Copperhead Six-Pack, then your file name should be “rotary-copperhead-six-pack.jpg.” Modify your image’s ALT tags, which should be an accurate description of the image. Back to the Rotary example: The ALT tag would simply be “Rotary Copperhead Six-Pack.” Compress your images. Ideally, you want your images to be as large as possible but take up as little storage space as possible. There are free online tools to help with this task. There are many more free digital marketing tools and resources available. One of the best resources is the “Think with Google” website, which provides insights into best practices, in-depth analysis and digital marketing tools for businesses large and small. PET

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Shelby County Implement • Shelbina, MO 63468 Ph: 573-588-4731 • 573-588-2040 Email: sci63468@hotmail.com Visa and Mastercard Accepted 3524

WISCONSIN ENGINE PARTS NEW–OBSOLETE • BUY–SELL HARD TO FIND PARTS CLOSEOUT PRICES

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Obsolete McCulloch & Obsolete Homelite Parts Bob’s Lawnmower Service 7632 State Hwy. 7 Maryland, NY 12116-3201

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PETcetera PETevents JUNE 22-24—Outdoor Power Equip. Institute annual meeting, American Club, Kohler, Wis. Call 703-549-7600; visit opei.org. OCTOBER 18-20—Equipment & Engine Training Council Conference, Kentucky Exposition Center, Louisville, Ky. Call 888-406-1810; visit eetc.org. OCTOBER 20-22—GIE+EXPO, Kentucky Exposition Center, Louisville, Ky. Call 812-949-9200; visit gie-expo.com. NOVEMBER 11-12—2021 International Innovation in AG & OPE Virtual Expo. Call 707-678-8859; visit fweda.com. NOVEMBER 16-18—2021 North American Dealer Conference, Dallas, Tex. Visit nadealerconference.com. JANUARY 26-27, 2022—Midwest Ag Expo, Gordyville USA Arena, North Gifford, Ill. Visit mseda.com/about/midwest-ag-expo. FEBRUARY 5-7, 2022—Outdoor Power Equip. Aftermarket Assn. annual meeting, St. Augustine, Fla. Call 703-549-7608; visit opeaa.org. Source: Facebook, user unknown

FEBRUARY 27-March 1, 2022—Combined annual meeting of Midwest-Southeastern Equipment Dealers Assn., MSEDA, United Equipment Dealers Assn. and Deep Southern Equipment Dealers Assn., Marriott Riverfront, Savannah, Ga. Visit mseda.com/about/annual-meeting. Listings are submitted months in advance. Always verify dates and locations with contacts prior to making plans to attend.

From CSA to PET: 70 Years Strong In 2022! ADlink This issue of Power Equipment Trade is brought to you in part by the following companies, which will gladly supply additional information about their products. ADVERTISER

The ongoing CSA Hot Saw Project (1981-1983) generated lots of reader interest. The project culminated in the first test run above, where technical editor Donn Lawty used the extensively modified Jonsered 111 to cut off a 40-in. Douglas fir round in about 30 seconds.

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Aspen USA 21 Cannon Bar Works 17 Echo 16 ENM 14 Green Industry & Equipment Expo 25 Heftee Industries 30 Husqvarna Forest & Garden 9 KNK China Manufacturing 6 Masport 28 PMD International 10 Prufrex Innovative Power Products 29 Renault Power Equipment 10 Rotary 14,30,40 Stihl 2 Sunbelt Outdoor Products 15 TD Retail Card Services 5 Trilink Saw Chain 1 VP Racing Fuels 11 Walbro 7

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DEALERtodealer

Where’s Your Head Moving Forward? SAM STEARNS

Sam looks at what the future might hold and wonders if it is time for optimism or pessimism.

ell, we’ve somehow gotten through spring, and now we’re thinking ahead to chain saw weather. But before we get there, we’ve got a summer to try to capitalize on. Is everyone optimistic about this summer? Many of us power equipment dealers have had relatively strong sales so far this season, which is great! Will that continue through the summer? Several of us, even though customer demand has been there, have suffered from not being able to simply get the equipment into enough customers’ ready hands. As far as I can tell, product availability is one of the biggest question marks going forward into the summer. Are we going to start catching up after a troublesome spring as people are getting back to work? Sounds reasonable! Or perhaps it seems more likely that instead of catching up, we’re going to fall further behind because the supply chain won’t be able to ramp up quickly enough to match customer demand, and our showrooms are going to be getting emptier and emptier. How will it work out this summer? And how will all this affect the fall selling season? Maybe you have optimism about the industry that gives you a Cheshire Cat grin and puts a spring in your step as you dream about truckloads of equipment and parts to fill your inventory. Or maybe you’re more on the Eeyore end of the spectrum, not expecting much (or any) improvement. To be upfront, this is where I find myself, and I tend to shake my head at all the “rah-rah” people saying it’s going to be great. Wherever we find ourselves on this optimism/ pessimism continuum, however, we should probably also remember that

precious few of us actually know how it’s going to play out and display a little humility when we’re talking about these things. Furthermore, we shouldn’t allow ourselves to be distracted by our various predictions about how our industry or the economy as a whole is going to go. If you’re pessimistic about it, you may be

Congress (PPE Congress) and Small Engine Repair Business Growth Strategies. Also, consider visiting Louisville, Ky., from October 20-22, as the GIE+EXPO is back this year! Last but not least, I’d urge you to look up and consider partnering with the good folks at Bob Clements International (BCI), if you haven’t already. They’ve been a

Opportunity is there, even if the ways we’re accustomed to doing business aren’t looking so good. tempted to give up to a degree and not have a lot of enthusiasm about the future of your business. Wait a minute! You’re not defeated! When certain doors close, we look for other ones that are open— and if we don’t see any we’ll make our own! As I’ve said many times before, successful businesses are the ones that know how to adapt to changing market conditions. Opportunity is there, even if the ways we’re accustomed to doing business aren’t looking so good. And if you’re optimistic about our situation, you may be tempted not to make provisions for the possibility that things will play out differently from what you’re hoping. We can’t allow ourselves to be blindsided by adverse market conditions! I’ll bet that none of you are expecting to have a fire in your dealership today, but I guarantee you have a fire extinguisher there and you know where it is in case you need it. So how do we adapt to changing market conditions like materials and/or labor shortages, or prepare for a soft economy, a recession, or even a depression? I’m a pretty simple guy, and I don’t have nearly all the answers for these types of questions, so my ears are open. I think we’d all do well to network with and learn from each other. There are a couple of Facebook groups that I invite you to join if you haven’t already: Professional Power Equipment

fantastic resource for many of us in the power equipment, ag and powersports industries! Many of us in this industry think that debt is a necessary part of growing any business. I’ll just say emphatically: Not true! Debt may be serviceable enough in prosperous times, when nothing goes wrong. But there’s no shortage of stories out there where business people did the “smart” thing and used other people’s money to grow their business with a “can’t fail” plan, and then something unforeseen happened and they became unable to pay back the debt. Just as driving down the road at 100 MPH decreases your options when someone pulls out in front of you, having debt reduces your ability and freedom to adapt to market or economic conditions. I know many of you have businesses with an uncomfortable level of debt, and you’re working to bring that down. Keep working at it! Free yourself! The less debt we have, the better chance we have of surviving and even thriving in the midst of a severe economic downturn. What helpful ideas do you all have that would benefit other dealers in our PET industry? Sam Stearns owns and operates Mr. Mowerman, Scottsburg, IN 47170; e-mail mr.mowerman@hotmail.com. The views of Sam Stearns do not necessarily represent those of Hatton-Brown Publishers, Inc.

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